Women & Business Magazine 1st Issue

January 2024

HOW TO DELEGATE Ultimate Tips for Effective Leadership

THE UNSEEN ENEMY Challenging Our Limiting Beliefs

Thriving Abroad Navigating New Markets as an Expat Woman

Vol 1

2024 SOCIAL MEDIA TRENDS

ELEVATING YOUR ONLINE COMMUNICATION 5 crucial tips for female leaders

DEEPA CHAMIRAJU REDEFINING FEMINITY IN THE TECH WORLD

IN THIS ISSUE insight 3

Letter from the Editor

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Go to the next level – female leaders’ statistics

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Our story – behind the W&B Magazine

fashion 8

From Tech to Tiara – interview with Deepa Chamiraju

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Capturing confidence – The Impact of Headshots on Professional Success

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The Superpower of Cooperation – interview with Mary Kuznetsova

growth 20

Award-winning Childcare with Experienced Nanny – interview with Candi Vajana

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How to delegate better

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Breaking Barriers – Overcoming limiting beliefs

networking 31

The Advantage of Online Networking in Real Estate – interview with Melanie Giacomo

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5 favorite business looks for the perfect headshot

marketing

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Elevating the online communication – crucial tips for female leaders

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Navigating new markets as an expat woman

Letter

from the Editor

We believe in fostering a strong, supportive network that transcends borders and offers a platform for learning, sharing, and growth. Our goal is to provide the resources and knowledge needed for women to excel in the world of business and marketing.

Women & Business Magazine not only aims to showcase these exceptional women but also to educate, support, and build a global community of inspiring, empowered women.

Dear Respected Readers, I am Orsi, one of the co-founders of Women & Business Magazine, a publication dedicated to honoring the extraordinary journeys of female entrepreneurs and leaders. Together with my partner, Anna, an accomplished photographer, our primary mission is to illuminate the incredible women who are shaping the world, all while recognizing the unique qualities that set them apart from their male counterparts.

We firmly believe in the significance of business and marketing knowledge tailored to the distinct way women approach these fields. Women possess a distinctive perspective and operate in a unique manner.

Rather than attempting to mirror traditional male-centric methods, we believe in capitalizing on our strengths and addressing our weaknesses. It's crucial to embrace this divergence and utilize it to our advantage.

In an ever-evolving business landscape, knowledge is power. Through this publication, we offer insights, experiences, and wisdom from successful female leaders that can serve as a source of inspiration and guidance. By sharing stories that highlight both achievements and challenges, we aim to equip our readers with valuable knowledge that can be applied in their own entrepreneurial endeavors.

Join us on our journey to showcase the remarkable achievements of women in business, foster a spirit of continuous learning, and build a truly inspiring and supportive global community of female leaders. Together, we can redefine success, rewrite the rules, and make a lasting impact.

Editor-in-Chief

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Go to the next level Only 10.4% of Fortune 500 CEOs are women.

Women hold 23% of management positions, 29% of senior management positions, 37% of executive positions and 42% of professional positions worldwide.

For every 100 men prom to managers, only 87 wo get the same promotion

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moted omen ns.

In September 2022, women made up only 58.4% of the US workforce, with only 35% of those in senior management positions.

Women who earn a master’s degree have an average salary of $66,700 in the United States, while men who achieved the same level of education earn an average of $99,600.

Companies led by women have much more genderbalanced boards (34%) than those led by men (6%).

Only one out of 50 women in board-level positions is Asian.

41% of women worldwide have a university degree compared to 36% of men.

41% 36%

Female managers are more supportive of their teams.

31% provide emotional support compared to 19% of male managers.

Moreover, up to 61% of women leaders check on the team’s overall wellbeing compared to 54% of men in the same positions.

Less than 1% of Fortune 500 CEOs are women of color. www.zippia.com/advice/women-in-leadership-statistics/ www.myshortlister.com/insights/women-in-leadership-statistics

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A Decade of Magic The Unlikely Beginnings of a Creative Partnership

In Budapest, a serendipitous encounter during Orsi's 30th birthday self-love photography session sparked a creative synergy that has flourished for over ten years. From Hungary to California, their collaboration has transcended borders, resulting in a collection of stunning works of art.

Join us in celebrating a decade of artistic magic with Orsi and Anna.

In the realm of enchanting tales, the story of our serendipitous meeting over a decade ago stands as one for the books. It all began in the heart of Budapest, within the confines of my very first studio, bathed in the golden glow of a sun-kissed summer afternoon.

The occasion? Orsi's 30th birthday selflove photography session, a rendezvous destined to spark a creative fire that would endure through the years.

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The instant connection was palpable, the chemistry between us tangible, resulting in a series of breathtaking photos that captured the essence of our collaboration.

Laughter echoed through the studio, marking the birth of a partnership that promised to be something truly extraordinary.

Orsi's return for not one, but three subsequent sessions, was a testament to the magic we conjured together.

From then on, I followed her journey, watching with awe as she scaled heights of achievement, her milestones chronicled on the digital canvas of Facebook. It was this very admiration that propelled me to extend a hand, inviting her to join forces in shaping my marketing endeavors.

When life's compass led me to California, the desire to rekindle our creative synergy burned brighter than ever. As fate would have it, Orsi found herself enrolled in a course at Stanford, a mere 20-minute drive from my studio. The stars aligned, beckoning us to unite once more. With fresh headshots in mind, our joint venture blossomed into an exhilarating endeavor, breathing life into my marketing vision while illuminating Orsi's radiant spirit.

Yet, it was in the vibrant heart of Los Angeles that our collaboration truly took flight. A weekend spent immersed in the boundless creativity of this sprawling city birthed not only a collection of awe-inspiring photographs but also the genesis of this very magazine.

but marvel at the serendipity that wove our paths together.

Our story is one of magic, of two souls whose creative energies intertwined to craft a narrative that continues to inspire and captivate.

Here's to the next chapter, brimming with promise and boundless potential.

As we reflect on over a decade of shared artistic exploration, one can't help

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From Tech to Tiara

Redefining Femininity in the Tech World 8

Beauty, to me, is subjective and context-dependent. It's about being happy, healthy, and satisfied. It's evident in the work you do, your achievements, your mindset, and how you handle failure. True beauty lies in lifting yourself, persisting in conquering goals, maintaining a never-give-up attitude, and continually striving for improvement.

Meet Deepa Chamiraju, our unique beauty queen from the heart of Silicon Valley.

You’ve had an impressive career, having worked at major tech companies such as Google, Yahoo, Netflix, and Apple.

As an integral part of these successful Technical teams, can you shed some light on what your role involves and what motivated you to choose this profession?

Thank you so much for having me and it’s truly an honor to contribute to the ongoing conversations at Women and Business Magazine. In my technical career, I have predominantly played a major role in Quality and Performance Engineering organizations focussing on providing exceptional experiences to our users.

My inclination toward engineering has been a lifelong passion, partly influenced by my family's engineering background.

Growing up during the dot-com boom, I felt a compelling sense that something remarkable was unfolding in the realm of computer science, motivating me to pursue a career in the field.

My journey in the tech industry in the U.S. began when I had the opportunity to work for the tech giant Google. Experiencing firsthand how the impact of my work touched the lives of millions using the products I contributed to provided me with job satisfaction and a goal to contribute to exceptional products that could positively influence billions of people.

I am honored to have worked on some of the most prominent products, including Yahoo home page, Yahoo Answers, Netflix member experience, Netflix member algorithms.

In a predominantly male field, have you encountered any challenges or drawbacks as a woman working at these companies?

How do you navigate and overcome gender-related obstacles?

I have always maintained the belief that Silicon Valley is free from gender bias, and I am fortunate that my personal experiences confirm this perception. Throughout my collaborations with intelligent individuals, both in the past and present, I've observed a prioritization of cognitive abilities over gender distinctions. It is a source of gratitude for me to be in an environment where I have complete trust in my colleagues, and the practice or consideration of gender bias is entirely absent.

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Asserting oneself in a competitive industry is crucial. Could you share insights into how you establish your presence and contribute to your work? Are there specific skills or qualities that have proven to be particularly valuable in your career?

Expressing oneself and articulating opinions has been a crucial quality that has greatly benefited me. When you vocalize your thoughts, you bring forth a unique perspective shaped by your experiences. On numerous occasions, this perspective has prompted individuals in conference rooms to reconsider their views on a product, challenging assumptions.

Women often find themselves contemplating multiple times before sharing their opinions, concerned about potentially interrupting discussions or not adding value.

I encourage you to overcome self-doubt, perhaps starting with a smaller audience, and witness the impactful influence your thoughts can have on positively shaping the world we inhabit.

Your current job entails focus on machine learning. From your perspective, how does AI contribute to enhancing our quality of life, particularly for women? What are your general thoughts on the role of AI solutions in shaping our future?

We find ourselves in a transformative era dominated by AI/ML (artificial intelligence/ machine learning), reshaping our daily lives.

Initiatives like ChatGPT mark a promising beginning, and we are currently navigating an exceptionally thrilling phase in this transition. Anticipate significant changes in our practices over the next decade, all geared towards enhancing our world.

However, amidst this progress, it's crucial to reevaluate our approach to technology for the betterment of society.

Recognizing that excess of anything is detrimental, there is a pressing need to formulate new governance rules that can adapt to the dynamic landscape of technological advancements.

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In your experience, how important is mentorship for women in tech? Have you had mentors who played a significant role in your career, and if so, how did they impact your professional development?

Guidance and mentorship prove invaluable in every field, extending beyond just the realm of technology. Personally, I draw inspiration from women across various walks of life. Since my childhood, I've keenly observed how women navigate challenging circumstances, not only surviving but thriving in the face of adversity.

I've been fortunate to be surrounded by formidable women, particularly my mother, who has exemplified resilience and a positive mindset in tackling life's struggles.

Witnessing her navigate challenges while staying focused on her end goals has left a lasting impact on me.

I've adopted a valuable life lesson from these experiences: maintaining composure and devising plans to overcome the current situation are essential survival skills.

This principle is one I consistently apply when confronting challenges in my professional endeavors.

I'll always be grateful to my friend for introducing me to the world of modeling.

Participating in the pageant provided valuable learning experiences. I met diverse women from various backgrounds who shared their stories and personal journeys. I hold deep admiration for my fellow contestants, immigrants from India, who have achieved remarkable success despite humble beginnings. Their contributions not only shaped their lives but also positively impacted their families in India. I believe there is much to learn and appreciate from the first generation of immigrants who laid a strong foundation for future generations by pursuing their dreams in this country.

Beauty, to me, is subjective and contextdependent. It's about being happy, healthy, and satisfied. It's evident in the work you do, your achievements, your mindset, and how you handle failure. True beauty lies in lifting yourself, persisting in conquering goals, maintaining a never-give-up attitude, and continually striving for improvement.

In 2023, you achieved a remarkable feat by winning a beauty pageant. Can you share the story behind this accomplishment and how it has influenced your perspective on beauty and success?

The intersection of fashion and technology is increasingly captivating.

How do you find a balance between these two worlds in your life, especially considering your role at Apple?

2023 has proven to be a fascinating year for me, marked by an unexpected journey into the world of modeling. My penchant for dressing up nicely dates back to my younger years, and during a casual conversation with a female colleague at work, I expressed my desire to walk the ramp at least once in my life. To my surprise, she offered to fulfill that dream, knowing of an upcoming event in the Bay area. A few days later, the model coordinator for the pageant contacted me, and it was an easy decision to give it a try.

Having been a student dancer for several years, stage fear was not a concern for me. The experience turned out to be rewarding, with me participating and my friendly colleague winning the crown, while I secured the 2nd runner-up position.

There's a profound saying that suggests turning your passion into your profession, ensuring you'll never feel like you're working a day in your life. I consider myself fortunate to be living out this philosophy with dual careers. I cherish both my position at Apple and my newfound passion for modeling. Throughout this journey, my family has played an instrumental role in providing unwavering support. My husband stands as my strongest advocate, and my children have consistently been my most enthusiastic cheerleaders. In fact, even during the recent cover shoot, you witnessed my daughter by my side, offering valuable advice on hair, makeup, and wardrobe choices.

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As a cancer survivor, you've undoubtedly faced significant challenges. What valuable lessons did you learn from this experience, and how has it shaped your outlook on life, both personally and professionally?

“

Beauty, to me, is subjective and context-dependent.

It's about being happy, healthy, and satisfied.

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This phase of my life can be described as the most challenging period I have ever faced. It occurred several years ago when my children were still very young. Suffering from persistent leg pain that persisted despite the ineffectiveness of painkillers, I decided to consult a specialist.

Following numerous tests and a subsequent surgery, the results revealed that I was battling an aggressive form of cancer known as metastatic synovial sarcoma. As a mother, the greatest fear isn't the prospect of one's own mortality but the idea of leaving behind young children without a mother to nurture, guide, and love them.

This marked a turning point, prompting me to take action, as hope isn't a passive occurrence — it requires deliberate steps. After enduring multiple surgeries and undergoing radiation treatments, I successfully overcame cancer. The journey yielded numerous lessons, emphasizing the profound impact of words on beliefs.

The manner in which something is expressed and the content of what is said carry tremendous power — this is a truth to be respected.

I share this story today because the unpredictability of life means that any one of us could face similar challenges.

My intention is for you to recognize the inherent power of hope within yourself. I firmly believe in staying resilient in the face of adversity, trusting that tomorrow offers a new opportunity, and holding onto the possibility of miracles.

I hope that my words today provide something for everyone to reflect upon.

Photo: Anna Kirschner Model: Kourtland

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Capturing Confidence: The Impact of Headshots on Professional Success In today's fast-paced business world, first impressions can make or break a career. For women navigating the corporate landscape, a powerful headshot can be a valuable tool in shaping how they are perceived by peers, clients, and potential employers. This seemingly small detail holds significant weight, as it can open doors to fantastic opportunities or, conversely, cast a shadow on one's professional reputation.

A well-crafted headshot exudes professionalism and sincerity. It assures clients and colleagues that they are dealing with a competent and trustworthy individual. A genuine smile, direct eye contact, and a confident posture can instill confidence in your abilities.

The Power of a Striking Headshot

A compelling headshot is more than just a photograph; it's a visual representation of confidence, competence, and approachability.

When done right, it can convey a myriad of qualities that businesswomen aspire to embody. Here's how a remarkable headshot can work in your favor:

Photo: Anna Kirschner Models: Mary, Florence Make up: Rose Forrest

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Establishing Trust and Reliability A well-crafted headshot exudes professionalism and sincerity. It assures clients and colleagues that they are dealing with a competent and trustworthy individual. A genuine smile, direct eye contact, and a confident posture can instill confidence in your abilities.

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Differentiating Yourself in a Competitive Market In a sea of LinkedIn profiles and business cards, a memorable headshot can be the key to standing out. It helps create a personal brand that is uniquely yours, enabling you to leave a lasting impression on potential collaborators and employers.

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Conveying Approachability Approachability is a crucial trait in business. A warm and inviting headshot can help breaking down barriers, making it easier for others to connect with you on a professional level. It invites conversations and fosters a sense of openness.

The Pitfalls of a Poor Headshot

On the flip side, a subpar headshot can have detrimental effects on your professional image. Here are some common mistakes to avoid:

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Outdated or Inappropriate Attire

Wearing outdated or inappropriate attire can give the impression that you are not attuned to current industry standards or that you lack attention to detail.

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Unprofessional Backgrounds

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Inauthentic Expressions

A cluttered or poorly chosen background can detract from your professional appearance. Opt for clean, neutral backgrounds that keep the focus on you.

Investing in Your Professional Image

In today's digitally-driven world, a standout headshot is no longer a luxury but a necessity for career-driven women. Consider enlisting the expertise of a professional photographer who understands the nuances of capturing your unique essence.

Remember, your headshot is an investment in your professional image that can lead to a world of opportunities.

By recognizing the power of a remarkable headshot and avoiding the pitfalls of a lackluster one, you can take control of the narrative surrounding your career. Embrace the opportunity to leave a lasting impression that opens doors and propels you toward the success you deserve.

Forcing a smile or adopting a stiff posture can come across as insincere. It's important to convey genuine confidence and approachability in your headshot.

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Photo: Anna Kirschner Model: Mary Kuznetsova Make up: Amanda Leigh

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MY SUPERPOWER IS COOPERATION.

AND WHAT’S YOURS?

Meet Mary Kuznetsova, a creative force with an entrepreneurial spirit and a keen eye for innovation in both fashion and business. With a background in Fashion Design and Business Management, Mary seamlessly integrates her creative prowess with business acumen. Her journey is not just about personal success; it's a testament to the power of growth mindset, cooperation and going the extra mile beyond the runway. As a firm believer in the value of hard work, love, and constant progress, Mary draws inspiration from her surroundings, fostering an open-minded approach to creativity.

You have a diverse background with a degree in both Fashion Design and Business Management. How do you leverage your creative and business skills as a professional model and designer?

One can have a great product, idea, or service, but unless you know how to sell it, it’s worthless. This is just the cold hard truth, and my business management degree is speaking, but it’s helped me grow in the industry because I am constantly adding new facets to myself in order to fit the needs of the customer, in order to get more work. For example: runway walking.

COVID-19 had a significant effect on your career. How did it change your life?

COVID-19 was life-altering for many people. Personally, it was especially hard on my career. I was working for GAP on a special customization project that corporate was initiating at their Flagship store in San Francisco Union Square (now closed). At the time, it was my dream job and I felt like I had finally “made it”. But everything's meant to be. It had its issues and I’m much happier now doing what

I really wanted to do all along, with more freedom and work-life balance.

I didn’t think it was really possible.

It has its difficulties too, being a full time model/brand ambassador/spokesperson is constant work, but it doesn’t feel like work because it’s fun and I feel I’m getting further, faster now.

Having been part of well-known fashion houses, what unique perspectives or insights did you gain that continue to influence your work as a designer and model?

I think the most interesting thing I’ve witnessed in the fashion industry is that people will pay pretty much anything, if they have the money and the product is *just* right.

I’ve seen people pay $50k+ for a suit, and $300+ for press-on nails. And it’s totally ok, because the customer is happy, the salesperson is happy and to me, that is so cool.

1. to have that kind of disposable income and 2. to get exactly what you want in life.

I use this to remind myself of my worth as a designer and model.

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You have many cooperation with other entrepreneurs as our headshot photographer, Anna. You create a VOGUE challenge every month and have a podcast, “What’s your superpower.” Why do you believe in cooperation, and how do you choose your business partners?

Cooperation is everything. Whether people want to accept it or not. However, those that do not, do not survive in this industry.

We NEED to work together, to lift each other up in support. That is how we grow. Together.

I choose business partners after working with them once. That’s all I need. To see how they work, how they think. People’s actions say a lot more than their words. I will either work with someone a second time (and time and time again) or I will never work with them ever again.

The modeling industry is very competitive. How do you build your personal brand? And what kind of skills do you think you need to stand out from the crowd?

The modeling industry IS competitive, BUT if you’re professional, respectful and can actually pose on your own, as well as take direction from the photographer/ director, then you’re golden. If you have an interesting look on top of that, then you might even get rehired. Having a balance of soft skills (being polite, punctual, communicative, adaptable, etc) and hard skills (being fitting, print, showroom and runway modeling skills, being able to work late hours, etc) is very important and can be what gets you the job.

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Networking is one of the most essential things in the business era and a model’s life.

How do you build yours? Do you use any special tools or platforms (e.g. LinkedIn, Sales Navigator, business networking events, etc.)?

I use so many different casting networks, but a lot of them you need to pay for, so in order to mitigate costs, I try to get a lot of my work through social media like Facebook or Instagram. I am grateful to have the connections and to be “in the know” for various photoshoots and filming coming up.

Do you have any favorite social media platform that you like the most? Did you receive any “job offers” from these platforms?

This is actually kind of a good followup from my previous response. I really like Instagram and Facebook because I’ve received a lot of work through there.

I think it’s because people can see that you’re a real person, not a bot, and can see more of your work there. A lot of actors will state that they are struggling to get work, only later do I find out they don’t have social media and THAT’S why. I get why people don’t like social media, I don’t like it at times, but it really does help. Especially in this day and age, and it’s only going to get worse.

What do you think about how you can scale up your business? Asking more money for modeling or work with other professionals, etc.

In order to scale, I offer more services, such as being able to do my own hair and makeup, styling, traveling, and helping small businesses grow or connect with photographers and promote their product.

This all adds up.

Please share with us your biggest dream as a model! Where or with whom would you like to work with?

My biggest dream as a model is to be on the cover of VOGUE. I’ve always wanted that, since I was a little girl, since I became a designer and then model. I’ve kept almost every issue, because to me, that’s the epitome of fashion.

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Sicily Silicon Valley From

to

Candi Vajana's Unforgettable Journey in Childcare Leadership Your journey has started in Sicily, and now you are an inspiring female leader in California. Can you tell us more about your background story and the decision to transition from being a professional nanny to founding The Experienced Nanny?

I was born in Sicily but only lived there for eight months before moving to the North of Italy; my dad worked for a bank, and we moved every couple of years.

My Dad is Sicilian, and my mom is British; I also refer to myself as Britalian. I lived in many cities in Italy, then in Republic of Türkiye, the UK, Austria and also in Brussels. After many amazing countries, I moved to California as I was offered a position as a Nanny here.

Meet Candi Vajana, the visionary behind The Experienced Nanny, as she unveils her remarkable journey from Sicily to Silicon Valley. With over 30 years of childcare expertise, Candi opens up about leading with love, overcoming challenges, and making a mark in the nanny world.

In this exclusive Women & Business Magazine interview, delve into Candi's philosophy that goes beyond childcare, offering invaluable insights for aspiring female entrepreneurs.

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With 30 years of experience, you must have encountered a wide range of challenges in childcare. Could you share a memorable experience that shaped your approach to supporting child development?

Yes! I have worked with children with different needs, children whose parents were not allowing them to reach their developmental milestones, and a lot more.

Being a nanny is not easy, you are working in one of the most intimate settings there is, someone’s home, with their most prized possessions, their children. You need to tread carefully, the parents are ultimately the ones to make the final decisions and choices for their children.

At times it is hard to balance what you know is true and better for the children with the knowledge you are not the decision maker.

I worked with one family who would not allow their child to get dirty for any reason. This meant the child could not crawl and could not self-feed, both of which are skills a baby needs to develop.

Although I worked hard to help the parents overcome this phobia I was not able to get them past the idea that the child would be harmed by “dirt” more than the reality of them harming their child by not allowing the child to develop skills they would need for the rest of their lives.

This experience taught me to be more selective in my choices of employers as, clearly, our philosophies did not match.

The childcare industry is filled with varying opinions and approaches. How did you navigate this vast landscape to develop your unique approach to childcare?

There are thousands and thousands of opinions and approaches in childcare, and it can be downright confusing to navigate these, especially as a new parent or nanny.

I believe that there isn’t a “one size fits all” approach. Children, like all humans, are all different; you are not going to find two children or babies that are the same.

My approach to childcare has been the following: learn about the different childcare philosophies and take the best of all of them, then adapt them for each child you work with.

I haven’t given a name to my philosophy; maybe I should come up with one, which is to lead with love. Children thrive on routines and stability but also need to know they are loved unconditionally. If children know this, they are better equipped to deal with their emotions.

Leading with unconditional love is not lip service; children will know if you are truly leading with love. It is not easy, as you must be firm but fair, stable, and calm and always have the same reactions to their behaviours.

In order to follow this philosophy, you need to look deeply inward and know your limits.

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Your tagline mentions "100% tailored" advice. Could you elaborate on how your services are customized to individual children, families, nannies, and situations?

As I mentioned above, no size fits all when we talk about children. I like to get to know my clients (the children) and their environments. Once I have observed, I can tailor to the children’s or family’s needs. I have the same approach when mentoring nannies, I like to ask questions about them as a person as well as about them as a nanny, and having this information is important in order to help.

You've been recognized as the 2017 Nanny of the Year by the International Nanny Association. How has this prestigious award influenced your career and the perception of your business?

Being the Nanny of the Year allowed me to become a much more recognized nanny in the nanny world; I by no means am a celebrity, nor do I wish to be but it did open a few doors for me. Because I was the nanny of the year I was able to participate in a few interviews in magazines, I am part of a group of other nannies of the year and it helped my career by allowing me to command a higher hourly rate.

In addition to The Experienced Nanny, you also have private-staffing.com. Could you tell us more about this business and how it complements your work as a nanny and childcare expert?

While working as a Nanny I had this plan in my head that I wanted to combine HR/recruitment and job searches for nannies. Private-Staffing is a job board dedicated to the private service industry.

The private service industry comprises butlers, nannies, governesses, chauffeurs, chefs, personal assistants, executive assistants, family assistants, housekeepers,

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and executive housekeepers who work in private homes. While working for the boutique agency, I realized a desperate need for this service. There are so many wonderful candidates I would love to help find jobs. I never had the time to do this while working as a Nanny. Once I retired, I decided to go for it! It is still in its infancy, so there is still much work to be done, but I love working on it.

Since both companies are part of the private service industry, they complement each other.

In your journey, what are the top three pieces of advice you would offer to other female entrepreneurs looking to start or expand their own businesses?

I think the first one is DO IT! I know I thought about having my own business for a long time, but it took me ages to actually do it. Don’t wait, there will never be a perfect moment, and life is not perfect.

The second piece of advice is don’t be scared to fail. I love this quote:

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You don’t learn to walk by following the rules.

You learn by doing, and by falling over.

Richard Branson This resonates more with me probably because in childcare you cannot stop a child from falling, you see children falling all the time, but they get up and try again!

The third piece of advice is network, network, network. You don’t know what may come out of a casual conversation with someone.

I love to give back as much as I take, so I am always happy to share my knowledge, encourage, collaborate and be a cheerleader for others.

In today's digital age, online presence and marketing are crucial. What digital strategies have worked well for promoting The Experienced Nanny and private-staffing.com, and how do you stay updated with evolving digital trends?

Collaboration and networking often play a vital role in business growth.

How have you leveraged your network and connections to propel your businesses forward?

Oh, wow, I have been leveraging my network a lot! I have a YouTube Channel that I am relaunching in 2024, and I will be hosting interviews each week about topics such as Childcare, child development, self-care, AI for children, Neurodivergency, and so much more. Most interviews will be in English, but there will be some in Italian as well.

I love to network; I go looking for people on social media, at conferences, and anywhere I can because I believe that Networking IS the way to go.

As an introvert, I learned years ago that it is important to put yourself out there and that stepping out of your comfort zone is what we should all be doing.

I use social media every day; for both companies, I try to be diligent about posting daily. Creating content does take a lot of time; you want it to be engaging and informative. I heard somewhere that it takes 29 times for someone to see your marketing before they feel a connection with you. 29 times! That is a lot of times, it is vital to be visible and present.

Trying to stay up to date is tough, the algorithms seem to change often; I take courses, and I talk to others who are going through the same issues I am, that is also why networking helps; I read blog posts and research every chance I get.

Being in Silicon Valley, you would think I would have found someone at Insta and Meta to pass me some notes, LOL! Looking ahead, what do you envision for the future of The Experienced Nanny and Private-Staffing.com?

For the Experienced Nanny, my vision is that it will become the go-to place for nannies to receive training, I have launched my first course The Nanny MBA which is online at the moment, but I hope will become in-person very soon and I am hoping to add a lot more pieces of training. I also hope to become the childcare consultant that parents rely upon for all their childcare needs.

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HOW TO DELEGATE BETTER

Monika Fischer Business & mindset coach

Everybody traditionally referred to as successful in any area of life (business, sports, family) pays equal attention to their mindset and their technical skills. I have yet to meet a person who has achieved extraordinary results without developing both.

This is why in this series of Women and Growth I will share some tips and tricks of how to approach any leadership and business skill from both hard and soft skill aspects. Let’s start with the one causing the biggest headache for women: delegating.

For those of us socialised as women, delegating or outsourcing a task can be as scary as asking for a favour. How? First, the other person may say no.

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Second, asking for help is not the same as receiving help. Third, the person executing the task might be better at it than you, so it immediately evokes the subconscious fear of redundancy. If the other person proves to be better suited for the task in question, the position they worked hard for might be taken away from us. The feeling of not belonging (imposter syndrome) might turn out to be true after all.

Consequently, if you are to become an effective and efficient delegator, the first task is to have enough confidence and be ok with who you are and where you are at (both in life and in their careers). Your nervous system has to be regulated.

If you are not taking care of yourself and therefore are out of touch with your mental and physical wellbeing, it will impact your delegating skills.

As always when working with and leading people - you have to be ok.

You have to BE ok. And only you know what that means for you: enough sleep, enough exercise, enough quality time spent with people who fill you up, etc.

And now let’s look at the “technical” side of the delegating skillset. It requires a few very important premises. If you apply them from day one you avoid misunderstandings, frustration, and suboptimal outcomes. You achieve solid teamwork, better results and overall increased efficiency.

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Choose the right person for the job For this, you have to be well acquainted with your colleagues’ and employees’ zone of excellence and zone of genius. There is no point in delegating a task that they are not good at. You also have to pay attention to the person’s capacity and workload to ensure fair distribution and prevent burnout.

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Clear communication in defining the task and all throughout the execution Clearly communicate expectations, provide necessary resources, and then trust your team members to get the job done. Clearly articulate the scope of the task, deadlines, desired outcomes, and any relevant information. Encourage questions and provide ongoing support. Clearly define the objectives, expected outcomes, and success criteria. Ensure that your team understands the purpose and importance of the task. Create an open communication channel. Encourage team members to ask questions and provide regular feedback. Be receptive to their input and make adjustments as needed.

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Avoid micromanaging Hovering over every detail and not giving team members the autonomy to complete tasks can demoralise them and hinder their performance. Check in periodically but avoid unnecessary interference.

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Provide adequate resources Ensure that your team has the resources (time, tools, training, staff) they need to complete the task successfully. This may include training, access to information, or additional support.

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Follow-up and closing meeting Schedule regular check-ins to monitor progress, offer support, and address any issues that may arise. This helps keep the task on track and allows for adjustments as needed. In the end, organise a one-on-one meeting where you can talk about the process and create protocols for the next delegated task.

Remember, effective delegation involves clear communication, trust your team members, and ongoing support to them both in resources and knowledge.

Avoiding these common pitfalls can help you delegate more successfully.

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THE COSMOPOLITAN STRATEGIST Are you feeling overwhelmed by the complex world of online marketing and business? Struggling to find your footing in the dynamic landscape of female leadership? Wondering how to elevate your brand and make a mark from Europe to Silicon Valley?

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I bring you the solution: from business and online communication strategy to personalized mentoring and the Women In Business Envolve (WIBE) Project —a 6-month VIP mentorship tailored for female leaders. Ready to transform your business journey? Connect with me at hello@zsolya.com and enjoy a 20-minute free consultation. Let's turn your challenges into triumphs.

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Breaking Barriers Overcoming Limiting Beliefs for Empowerment and Success

Photo: Orsolya Potyondi-Galasi

By Tímea Piroska, Featured Speaker at TEDx and Contributor to Women and Business Magazine

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The Power of a Growth Mindset

The Journey to Empowerment In an era where female business leaders are increasingly shaping the world, there remains a silent hurdle that often goes unnoticed limiting beliefs. These are the invisible chains that hold us back, the subtle whispers of doubt that question our capabilities and worth. In my recent TEDx talk, I delved into this critical issue, exploring how overcoming limiting beliefs is not just beneficial but essential for personal growth and professional success.

Understanding Limiting Beliefs Limiting beliefs are deeply ingrained perceptions we hold about ourselves, others, and the world. These beliefs, often formed in early life, can significantly influence our behavior and decision-making in adulthood.

They manifest in various forms, from feeling undeserving of success to fearing failure, and can severely restrict our potential. Moreover, these beliefs often stem from societal and cultural norms that dictate what is considered acceptable or achievable, especially for women in business. The internalization of these norms leads to self-imposed barriers that make us question our abilities and worth. It's crucial to identify these beliefs, understand their origins, and recognize their impact on our professional and personal lives. By doing so, we can begin the journey of transforming these limiting beliefs into empowering ones, paving the way for growth and success.

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Central to overcoming these beliefs is the concept of a growth mindset, popularized by psychologist Carol Dweck.

A growth mindset is the belief that abilities and intelligence can be developed through dedication and hard work. Embracing this mindset enables us to view challenges as opportunities for growth rather than insurmountable obstacles. This mindset is particularly transformative in the business world, where innovation and adaptability are key. By fostering a growth mindset, women in business can not only enhance their skill set but also cultivate a culture of continuous improvement and collaboration. It encourages a proactive approach to learning, where feedback is seen as constructive and failure as a stepping stone to mastery. This shift in perspective is vital in empowering women to break through the glass ceiling and achieve their full potential in the highly competitive business landscape.

Resilience: Bouncing Back Stronger Resilience, the ability to recover from difficulties, plays a pivotal role. It's about bouncing back from setbacks and learning from each experience. Resilient individuals don't let failure define them; instead, they use it as a stepping stone to greater success. This resilience is especially crucial for women in business, who often face unique challenges and biases in their professional journeys.

Developing resilience involves cultivating emotional intelligence, practicing stress management techniques, and maintaining a positive yet realistic outlook. It's about creating a strong support system that includes mentors and peers who can provide guidance and perspective. For women leaders, resilience also means advocating for oneself and others, fighting against stereotypes, and forging paths in uncharted territories. By mastering resilience, women can turn adversities into advantages, setting powerful examples for others and driving meaningful change in the business world.

The Transformative Power of Change Change is often seen as daunting, but it's the crucible in which growth and success are forged.

Embracing change leads to new perspectives, opportunities, and paths to success. It's about stepping out of comfort zones and challenging the status quo.

For women in business, this means not only adapting to new market trends and technological advancements but also redefining leadership roles and business practices. Embracing change involves a willingness to experiment, take risks, and be open to failure. It's about recognizing that the path to success is not linear but filled with twists and turns. This agility and flexibility are vital in today's fast-paced business environment. By championing change, women leaders not only contribute to their personal growth but also drive innovation and progress in their organizations and industries. It's a journey that requires courage, vision, and an unyielding commitment to personal and professional development.

Practical Strategies for Overcoming Limiting Beliefs • Self-awareness: The first step is recognizing and acknowledging your limiting beliefs.

• Challenge and Replace: Actively challenge these beliefs and replace them with empowering ones.

• Seek Support: Surround yourself with mentors, coaches, and peers who encourage your growth.

• Celebrate Small Wins: Acknowledge and celebrate every achievement, no matter how small.

• Continuous Learning: Commit to lifelong learning and self-improvement.

Real-life Examples: Women Leading the Way

“Overcoming limiting beliefs is more than personal triumph”

The business world is replete with examples of women who have overcome their limiting beliefs to achieve remarkable success.

From entrepreneurs breaking glass ceilings in male-dominated industries to executives leading global corporations, these stories are testaments to the power of a liberated mindset. From Indra Nooyi, Former CEO of PepsiCo, through Sheryl Sandberg, former COO of Facebook, there are thousands of women leaders who have shown that a growth mindset and resilience are key to breaking barriers, driving innovation, and leading successful organizations in the everevolving landscape of global business.

Overcoming limiting beliefs is more than personal triumph; it's a collective journey towards a more inclusive and equitable future.

As we break down these barriers, we pave the way for the next generation of female leaders.

Let's embrace this empowering journey together, fostering an environment where every woman can realize her true potential.

Together, we are not just transforming individual lives but reshaping the business landscape for women globally. Let's continue to inspire, challenge, and support each other in this exhilarating journey. The future is bright, and it belongs to those who dare to transcend their limiting beliefs.

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Photo: Anna Kirschner Model: Kitti, Barbara Styling: Zeona

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The Advantage of Online Networking in Real Estate Silicon Valley isn't just a place; it's a playground for ambitious women supporting each other on the path to success.

But how to build a strong self-brand in one of the most competitive industries?

Meet Melanie Giacomo, a trailblazer not just in real estate but also as the founder of the Ladies of Silicon Valley Facebook group. Join us as we delve into Melanie's story, exploring the thriving landscape for women in the Bay Area and uncovering the secrets to building a community that fosters collaboration, connections, and lasting friendships.

Reflecting on the beginnings of your real estate business, could you share the pivotal moments and initial steps you took to establish yourself in the industry?

What challenges did you face, and how did you secure your first clients?

In the early stages of my real estate business, I prioritized education and networking and building a strong online presence. This helped keep my friends and

family informed of my new endeavors.

Overcoming uncertainties as a newly licensed realtor required discipline and patience, but by providing exceptional service, and staying engaged in the community (and with an online presence), I secured my first clients who were past friends. Through positive word-of-mouth referrals, I secured the next, which helped lay the foundation for my growth in the industry.

Can you share with our readers how your experience as a Bay Area real estate agent has evolved over the years and what trends or changes you've observed in the local real estate market?

As a Bay Area real estate agent, I've seen the demand for tech-centric and sustainable homes, influenced by the area's big tech industry. The rise of remote work has shifted the buyers’ priorities towards homes

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with dedicated workspaces relationships- have been key to You are also the founder and also outdoor amenities. overcoming these challenges of the Ladies of Silicon Limited housing inventory and succeeding in the industry. Valley Facebook group. It has led to competitive provides a unique platform bidding, often exceeding for networking and support. asking prices. Economic Regarding the Airbnb Can you share any success factors, such as interest business, is it still a viable stories or collaborations rate fluctuations and job venture to operate Airbnb that have emerged from growth, continue to impact properties? Does this model this community, and how affordability and demand in prove successful solely in has it impacted your the Bay Area. COVID-19 also San Francisco, or does it professional network? accelerated trends, making extend to surrounding areas virtual tours, meetings and in the Bay Area?

As the founder of this online marketing essential.

Facebook group, I've High living costs and soaring The viability of operating witnessed success stories and home prices definitely pose Airbnb properties depends collaborations within the challenges for first-time on various factors- including community. One notable buyers. Good teamwork location, regulations, and success stems from members from an experienced realtor, market demand. utilizing products and services and lender, has given these San Francisco has from fellow women-owned buyers more certainty when historically been a popular businesses, fostering a spirit buying a home. Embracing Airbnb market, but it's of support and empowerment. technology, from virtual tours important to be aware The Ladies of Silicon Valley to data analytics, is crucial of and comply with any community has become a for staying competitive in regulations or restrictions valuable resource for members this dynamic market. imposed by local authorities. navigating significant life events, Typically larger cities have including the home-buying local rules, regulations journey. Members have shared In an intensely competitive and restrictions on Airbnb advice, and recommendations, real estate industry operations. promoting each other's predominantly, as a female The Bay Area in general initiatives, purchased products entrepreneur, how do you (each city is different, i.e. from women-owned businesses, perceive this landscape, and regulations, occupancy, became customers and clients, what strategies have enabled etc.) can be a viable market used their services, supported your success? for short-term rentals. I their events, and even became own, and manage a few friends with members, creating Navigating the real myself. Keep in mind that a supportive network for those estate industry as a female the regulatory environment in the Silicon Valley/Bay Area. entrepreneur, I view it as an for short-term rentals, Beyond business opportunity to bring fresh including Airbnb, can collaborations, genuine perspectives. My success is change, and it's crucial to friendships have formed among attributed to expertise, active stay informed about any group members. I've observed networking, embracing updates or new regulations instances where women technology, relationships, that may impact the connected on a personal and effective communication. business. I recommend level, supporting each other Challenges include gender bias, checking the latest market not just professionally but market shifts, and balancing trends, and regulatory also in various aspects of life. professional and personal updates, and conducting These connections often responsibilities. Determination, a thorough analysis of the extend beyond the digital value, continuous learning, specific neighborhoods or realm, resulting in meaningful and continued efforts in cities you are considering. relationships.

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Overall, the success stories Satisfied clients from and collaborations within previous transactions the Ladies of Silicon Valley typically refer new clients community demonstrate the to me based on their power of fostering connections positive experiences. among women entrepreneurs.

Through this group, members 3. Online Presence: not only advance their Maintaining a strong professional endeavors but online presence (and also create a network of virtual friendships) support, camaraderie, and through a professional shared success. website, social media platforms, and real estate listings can attract How do you discover new potential clients. clients, or conversely, how do they find you? Are 4. Networking Events: they coming from the Participating in local Facebook group, or do you networking events, both employ alternative marketing within and beyond the Ladies strategies to attract clients? of Silicon Valley group, provides opportunities to meet Discovering new real potential clients and establish estate clients involves a connections with other combination of strategies, professionals in related fields. including leveraging the Ladies of Silicon Valley 5. Collaborations: Facebook group and Partnering with other employing alternative businesses or professionals, marketing approaches as especially those within the well. Here are some tips: Ladies of Silicon Valley community, can lead to cross-referrals and broaden 1. Ladies of Silicon Valley your client base.

Facebook Group: The group serves as a valuable platform for networking Do you prefer any social and community building. media platform to build Through active engagement your professional self-brand? and participation in If yes, which one? discussions, some group members may express Yes, I prefer using interest in real estate services, Facebook and Instagram leading to potential client to build my professional relationships. self-brand. These platforms offer a dynamic space 2. Referrals: for networking, engaging Word of mouth remains one with my community, and of the most powerful tools showcasing my expertise in in the real estate industry. the real estate industry.

The Women & Business Magazine audience comprises successful female leaders worldwide. Can you highlight some key factors that make the Bay Area attractive for femaleowned businesses?

In the Bay Area, womenowned businesses flourish through collaboration, mentorship, and a commitment to innovation.

Success stories, diverse industries, and emerging trends are all fueled by a supportive community.

Beyond business, the Bay Area offers an awesome lifestyle and a rich cultural scene. It's not just about work; it's about living your best life!

In a nutshell, the Bay Area is like a dream come true for women-owned businesses, offering a blend of innovation, opportunities, diversity, and a supportive community.

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My 5 Favorite Business Looks for the Perfect Headshot In today's fast-paced corporate world, a powerful headshot is a vital tool for making a strong first impression. For businesswomen, finding the right balance of professionalism, confidence, and style is essential. Here are my top five favorite business looks that are sure to leave a lasting impact:

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Classic Elegance: Timeless and sophisticated, a welltailored suit in a neutral color exudes confidence and competence. Pair it with a crisp white blouse and understated accessories for a look that commands attention without being overpowering.

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Modern Minimalism: Embrace the power of simplicity with a clean, minimalist ensemble. A well-fitted sheath dress in a solid color, complemented by a sleek belt and statement jewelry, exudes a sense of modern professionalism while allowing your natural confidence to shine through.

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Bold Statement: Don't be afraid to let your personality shine through. A pop of color, whether in the form of a statement blazer or a vibrant accessory, can convey energy and passion. Pair it with neutral basics to maintain a professional edge.

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Feminine Sophistication: Balance professionalism with a touch of femininity. A tailored pencil skirt or a well-cut dress, combined with subtle floral or lace accents, can convey both strength and grace. Opt for muted, sophisticated tones to maintain a polished look.

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Creative Professional For those in more creative industries, express your individuality while maintaining a professional edge. Mix tailored separates with artistic elements, such as unique prints or unconventional accessories, to showcase your innovative spirit.

Remember, the key to a successful headshot lies not only in your attire but also in your demeanor. Confidence, approachability, and authenticity are just as important as your outfit choice. Choose a look that makes you feel empowered and showcases your unique brand of professionalism. With the right ensemble and attitude, your headshot will speak volumes about your capabilities and style in the business world.

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Photo: Anna Kirschner Model: Shelby Feil Make up: Te Johnson Styling: Cameron Makia

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Elevating Your Online Communication: 5 Crucial Tips for Female Leaders In the fast-paced world of online marketing, the digital landscape is constantly evolving.

To stand out and reach your target audience effectively, it's essential to stay ahead of the curve. If you're a purposeful female leader looking to elevate your online presence and connect with more people, then this article is tailor-made for you. As an award-winning online marketer with several years of experience, I'm here to share five crucial tips that will help you navigate the digital realm with style and success.

STRATEGY, STRATEGY, STRATEGY! The first and foremost step in your online marketing journey is developing a robust strategy. Think of it as the blueprint for your online presence. Without a well-defined strategy, you'll be navigating the digital landscape aimlessly, and your messages may never reach your intended audience. Who is your target audience? What are their needs and preferences? What platforms are they most active on? By answering these questions, you'll be able to create a strategic plan that guides your every move.

COMMITMENT AND FREQUENCY ARE KEY Your online presence is like a marathon, not a sprint. You must commit to a regular posting schedule and stick to it. Consistency builds trust and credibility with your audience. Whether you're sharing valuable content, engaging with your followers, or showcasing your expertise, doing so on a regular basis ensures that your audience remains engaged and informed. Your commitment will pay off, leading to increased reach and influence.

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FOLLOW YOUR AUDIENCE, NOT JUST TRENDS While it's essential to stay aware of the latest digital trends, blindly following them can be a mistake. Instead, focus on understanding your audience and their content-consumption behaviors. What platforms do they prefer? What kind of content do they engage with the most?

Remember, it's not about being on every trending platform; it's about being where your audience is.

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THE POWER OF VISUALS In an age of information overload, our brains naturally gravitate toward visuals. As much as we love the written word, the visual aspect of your online presence cannot be overstated. High-quality visuals and creative content should be at the core of your online marketing strategy. This is especially true if you're building a personal brand or running an online store. Whether it's eye-catching graphics, welldesigned infographics, or stunning product images, make sure your visual content is top-notch.

DIVERSIFY YOUR POST TYPES Gone are the days when text and images were enough to captivate your audience. To truly stand out in the digital world, you need to incorporate a variety of post types into your strategy. Short videos are particularly effective in capturing attention and keeping your audience engaged.

Most social media platforms now support video content, so take advantage of this feature.

Diversifying your post types keeps your content fresh and engaging, helping you build a stronger online presence.

LEVERAGING EXPERTISE While being a highly accomplished professional is essential, having an in-depth knowledge of social media and online marketing is not a prerequisite. You don't have to be an expert in these fields yourself. Many skilled social media and online communication strategists are available to provide guidance. Viewing this as an investment, when you hire a virtual assistant or a social media manager, you not only save on costs but also open up the potential to increase your earnings through boosted sales and enhanced productivity.

In conclusion, elevating your online presence as a female leader is a journey that requires careful planning and dedication. By crafting a solid strategy, maintaining consistency, aligning with your audience's preferences, focusing on captivating visuals, and diversifying your post types, you'll be well on your way to expanding your reach and making a significant impact in the digital realm. Remember, online marketing is a continuous learning process, so stay updated, adapt, and always be yourself.

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NAVIGATING NEW MARKETS A Strategic Guide for Success in Photography Across Borders

Embarking on a venture in a new market and a new country demands a strategic approach that combines innovation, adaptability, and a deep understanding of the industry's dynamics. Drawing upon over 15 years of experience as a headshot and fashion photographer, my journey unveils valuable insights on how to triumph in unfamiliar territories.

Commencing my entrepreneurial odyssey in 2008 with the launch of my first photo studio in Budapest, I quickly discovered the transformative power of innovation.

Introducing magazine-style headshots, professional makeup, hair styling, and an inclusive studio wardrobe set me apart, resulting in rapid success and income doubling within a year.

The global expansion began as my husband and I traversed Munich, Germany, and Dallas, Texas. Dallas, in particular, became a turning point, thanks to opportunities unearthed on a professional community website for creatives.

Showcasing my work in art exhibitions and collaborating with local talents propelled my business into new heights.

Returning briefly to Budapest, the subsequent move to London in 2015 marked a fresh start. Success in a new market there hinged on a multifaceted approach: offline and online networking, a revamped website, and a targeted social media advertising campaign. Within months, my monthly sessions reached 15, highlighting the potency of a comprehensive strategy.

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A move to the picturesque Cotswolds saw me maintaining connections with loyal clients in Budapest, showcasing the significance of nurturing relationships across borders. This practice resulted in 40 sessions over four days every two months, underscoring the importance of client engagement even after relocation.

In 2022, Silicon Valley beckoned, and armed with lessons from previous ventures, a reinvigorated strategy emerged. Joining relevant Facebook groups, particularly the 'Ladies of Silicon Valley business support group,' proved instrumental. Weekly advertising campaigns and proactive networking, both online and offline, played a pivotal role in establishing a foothold in the new market.

Specializing in stylish headshots with makeup & hair, coupled with a client closet, became a winning formula. Collaborating with industry experts, especially a strategic partnership with Orsi, fueled the growth trajectory. The integration of a robust paid advertising strategy culminated in the birth of this magazine, encapsulating the journey from inception to success in a new market.

For aspiring entrepreneurs venturing into new markets, this educational guide emphasizes the importance of innovation, community engagement, and adaptability.

From Budapest to Silicon Valley, each relocation underscores the strategic measures needed to turn challenges into opportunities, offering a blueprint for success in the global photography landscape.

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ANNA CANVÁS HIRDETÉS OLDAL

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Photo: Anna Kirschner Model: Kourtland

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