of Central Wisconsin
STYLE GUIDE
COMMUNITY FOUNDATION
Created March 2015 for Community Foundation of Central Wisconsin.
Design Team: Annual Report: Samantha Strauss Style Guide: Leah Suwyn Logo: Danielle Barry Photograpy: Zachary Zdun
LOGO Whenever the graphic and logotype are used together, they must be stacked with the graphic on top and logotype on the bottom. The color of the hands in the graphic, the logotype and outline must be same color. When scaled down logo cannot go past 50%-60%.
COMMUNITY FOUNDATION
COMMUNITY FOUNDATION
of Central Wisconsin
of Central Wisconsin
Light purple inverse
Black inverse
The light purple inversed logo is the main logo to be used. The other logos can be used as variants.
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COMMUNITY FOUNDATION
COMMUNITY FOUNDATION
of Central Wisconsin
of Central Wisconsin
Light purple hands
Black hands
PHOTOS All photos should be of businesses or organizations that have benefited from funds given by the Community Foundation of Central Wisconsin. They should be off the sinage or aspects that were constructed as a result of the funds. [i.e. children playing, or others who received funding from the foundation.]
Student artwork displayed at SPASH
Photographs should reflect and be used for testimonials. When used in annual report, photographs are to be desaturated.
Saint Michael’s Hospital Signage
Michael Devine, SPASH Principal
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ANNUAL
GRID
SPREAD EXAMPLE 1
Margins: .5” on all four sides Columns: 3 Gutter: .1667” Guide: 1 1/4” from top of page
Dark purple box is a full bleed.
Page numbers placed on bottom corner. Left page: left corner Right page: right corner 3
Graphs are to use tints and variants of the five colors of the color palette.
REPORT HEADER (on page) Bell Centennial (Sub-Caption) 16 pt Color: Dark Purple or Cool Gray on Dark Purple
SPREAD EXAMPLE 2 .5� margin around pages. Purple box goes onto next page 1 inch.
BODY Corbel 9 pt 13 pt leading Color: Dark Purple or Cool Gray on Dark Purple
HEADINGS Corbel 10 pt All caps Color: Same color as body
PAGE EXAMPLE 3 Multiple images depicting organization that has received funding. Testimonial is in a coo grey box with dark purple text.
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COLOR
Dark Purple C=19 M=22 Y=0 K=29
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Light Purple C=17 M=16 Y=0 K=65
Nude C=0 M=14 Y=20 K=0
Cool Grey C=0 M=0 Y=3 K=25
Light Grey C=0 M=0 Y=1 K=15
*if tints are used, should be 50%
APPLICATION Letterhead is to use the purple inverted logo, with the foundation’s information next to it.
Business card is to use the black logo on the front side in a vertical format, with person’s contact information on the back side in a horizontal format.
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FACEBOOK Facebook postings should be community-based and showcase how the funds are being used. Each week post a story from a person/organization about how the fund/grant/scholarship they recieved has helped them.
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Pictures showing where the funds have been used throughout the community-can include testimonials as well. Share events being put on in the community or important information that is happening in the community. Limit the use of pictures with checks-if used, do once a week aside from the personal stories. If the organization has a Facebook page, include a link to the page.
Green Circle
Child playing at the Stevens Point YMCA
Community Foundation of Central Wisconsin 1501 Clark St P.O. Box 698 Stevens Point, WI 54481 Phone: (715) 342-4454 Fax: (715) 342-5560 Website: cfcwi.org Email: foundation@cfcwi.org
COMMUNITY FOUNDATION of Central Wisconsin