01
JAPAN TOBACCO ATL + BTL
Japan Tobacco International, is a long time brand that owns most of all cigarettes brands in the market. I worked for Winston, Camel, American Spirit, but the most creative and challenging is Logic, their electronic cigarette.
JTI
ART DIRECTION
LOGIC WHITE
Logic decided to launch a white limited edition of the Logic Pro cigarette. Me and my copywriter created an out of home christmas campaign. They loved it and asked us to develop a series of point of sale materials, like a dispender, glorifier, and special couvette for the starter kit.
3D by me
ART DIRECTION
CITY DOMINATION
It was time to launch Logic PRO in the most important italian cities, we started with Milan. Me and my copywriter created a City domination using the multisubject campaign and also some copyads dedicated to the people who live and work in this city.
ART DIRECTION
LOGIC SOCIAL BEACH
The first italian Instagram museum in Italy happened with Logic Compact, the new Logic e-cig. I worked with my copywriter to do a nice place for social media addicted people. Papeete beach hosted our installations, many Instagram influencers joined us to spread this event. It was such a funny project to do from the photo set to brand identity and logo.
3D by me
ART DIRECTION
CITY DOMINATION
In this campaign we dominated Genoa, creating a “smellvertising” basically an interactive bus stop, by pushing the button you can discover one of the Logic flavors.
XXXX_118e5x175_Logic_BusShelter_Tommaseo_Marone_LatoA_Mentolo.indd 1
17/04/18 15:03
ART DIRECTION
MIL ANO FILM FESTIVAL
Grease movie was finally renewed, and Milano Film Festival decided to play it in cinemas for the first time ever and in odorama. Logic became the main sponsor and I created the materials for a temporary store near the Cinema Anteo palace. I developed a logo for the event “Profumo di Brillantina�. Logic distributed the movie tickets and a small box with two sample flavor capsules, also a backdrop, a temporaty shop and more.
3D by me
02
BIANCHI MILANO GRAPHIC
Edoardo Bianchi created the most famous brand of bikes in the world, I had the opportunity to work with them 2 times.
JTI
GRAPHIC DESIGN
BIANCHI BRAND MANUAL
After a little restyling of the logo I created a book of their guidelines, deciding all the rules for the use of the corporate, product and eagle logos. I also developed all the stationery materials, and some other branding items.
GRAPHIC DESIGN
BIANCHI CAFÉ & CYCLES
I WAS ASKED TO PROMOTE AN EVENT FOR BIANCHI‘S NEW “CELESTE” DRINK AT THEIR ICONIC CAFÉ & CYCLES IN MILAN. I DESIGNED IT MIXING SUCCESS, TASTE AND OK COURSE BIKES.
03
STARBUCKS ITALIA GRAPHIC
Starbucks finally arrived in Italy, they opened the first shop in Milan, Cordusio. I had the opportunity to work with them.
ART DIRECTION
WELCOME KIT
I was asked to create a welcome kit for all the people who were about to start working in the first Italian Starbucks. So I created a box and some others itmes to say good luck to the new crew.
04
SKY ITALIA BELOW THE LINE
Sky is the biggest client I worked for, it is the main pay TV in Italy. It is a big and difficult client. In the following pages there are some of my favourite works I did for them.
ART DIRECTION
CUBE VISUAL
My first work for Sky was to develope my own version of the iconic Sky cube. After the transparent cube, I developed a water blu one for their offer “Pay Basic”, a Blue one for sport offer and a red one for cinema.
05
MIXED PROJECTS GRAPHIC
The following projects were made for different clients like LILT, MCollective and Molino Colombo and more.
ART DIRECTION
MOLINO COLOMBO BRAND IDENTITY
Molino Colombo is an ancient brand of flours, I did a complete restyling, creating a new logo and all new packaging for their flours line. With my copywriter we created a multi-subject campaign about the 3 main flours of the brand.
Good at first. excellent at the end.
buone all’inizio. buonissime alla fine.
MOLINO COLOMBO LE PIZZAIOLE FLOURS, THANKS TO THEIR SLOW GRINDING, GIVE A UNIQUE FRAGRANCE TO YOUR PIZZA.
LE FARINE LE PASTICCERE DI MOLINO COLOMBO TI CONSENTONO DI OTTENERE LIEVITAZIONI SEMPRE CONTROLLATE ADATTE AI TUOI DOLCI.
Discover all our flours on molinocolombo.it
Scopri tutte le nostre farine su molinocolombo.it
ART DIRECTION
LILT FOR MONTENAPOLEONE
LILT decided to do an event in partnership with Montenapoleone Association to invite people to donate to the research for cancer. Me and my copywriter created “LILT & the stars” a premium event who involve celebrity chefs. We created some materials to let people know about the event.
ART DIRECTION
MCOLLECTIVE CHRISTMAS TIME
MCollective is a store in Milan. They decided to comunicate their new opening in luxury hotels during Christmas, so I created a flyer, and other materials. Also in team working we created the concept for the Christmas weeks.
06
PERSONAL PROJECTS GRAPHIC
In the followeing page I selected a series of personal works I did from the time I studied at IED to now. I did some logo design, 3 Ds, illustrations and photography.
PHOTOGRAPHY
FILIPPO GRANDULLI
Filippo Grandulli is a fashion brand for both man and woman, I work with him creating 2 photo campaigns, for the leather bags collection and jewellery.
GRAPHIC DESIGN
PRINTS
Finché sei libero dai vincoli, tieniti lontano del giogo e dal peso della servitù.
GRAPHIC DESIGN
DIGITAL COLL AGE
I used to do some graphics for a fashion blog. Here are some abstract collage I did
PHOTOGRAPHY
SASHA TROFYMENKO
Sasha Trofymenko is a new designer in the luxury marketing, he design woman and man clothing. In this case he asked me to take a picture for an onlone campaign for his new bag.
GRAPHIC DESIGN
UNICA LGBT BRAND IDENTITY
Unica LGBT is an universitary association. I designed a logo and an identity and some other branding materials, flags etc.
GRAPHIC DESIGN
DIGITAL ILLUSTRATIONS
Here are some “just for fun and nothing meant” illustraions. I draw myself as a mouse, a muscle boy and mr Luca Finotti.
GRAPHIC DESIGN
3D RENDERING
Here are some different design I made using Cinema 3D, my favourite 3 D software
PHOTOGRAPHY
MIXED STILL LIFE
I enjoy photography a lot. Here are some pictures I took, I love taking pics of still life using colors and pastels tones.