Abstract

Identità visiva Siciliana

Each territory according to its point of view is currently analyzed in a completely different way, and this paper proposes to establish a dialogue to tell and discuss a condition particularly linked to the Sicily region. A land rich in historical testimonies, traditions, culture and for this reason, enhancing our roots, rediscovering what is preserved in these lands, is fundamental, since a territory is an intertwining of cultural identities.

The operators on the territory, in our case the designers, are underestimated professional figures in some contexts so it is important to underline how many responsibilities their work on the territory can have, which is not only that of designing but also of governing an experience through use. of a universal communicative language.

The identity of a territory is therefore a broader concept, which goes beyond the simple physical image; sensations and feelings of those who involve who live it and make it alive. The knowledge of one’s cultural heritage and traditions are two aspects that offer superior knowledge to be able to organize an added value, and this knowledge needs to be applied correctly, so despite the territory being composed of strong ties, relationships and It is essential that the territory together with its visual identity become a place for the formation of knowledge with an involvement on the part of those who live there, because it is not only a space for cultural emotions but also a space for meditation because if it is able to cure it can release a healing power and creative.