EVERYDAY JOY FOR KIDS logo
toptopbaby / logo
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toptopbaby / logo
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toptopbaby / logo
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Terms of use of the logo on a toned background. Up to 60% gray, you can use the black version of the logo. If there is a background with more than 60% gray, use the white version of the logo.
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toptopbaby / logo
Exclusion zone: The security zone of the logo is based on the size letters “O� used in the logo.
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toptopbaby / logo
RIGHT
It is not allowed to change the proportions of the logo, as well as corporate colors and fonts. The logo must always be scaled proportionately, never stretched or skewed.
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WRONG
for baby’s exc ellence
BEST START FOR KIDS c o l o rs
toptopbaby / colors
Main colors are: • orange • purple • black
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MAIN COLORS
ACCENT COLORS
Accent colors: • light blue • light green • yellow
RGB
0 - 134 - 214
CMYK
95 - 26 - 0 - 0
HEX
#0086D6
PANTONE 2194 C
These colors are style-forming.
RGB
0 - 168 - 45
CMYK
80 - 0 - 100- 0
HEX
#00A82D
For web use only encoding RGB (do not translate from CMYK).
PANTONE 2422 C
RGB
241 - 141 - 36
RGB
131 - 70 - 146
RGB
0-0-0
CMYK
0 - 50 - 100 - 0
CMYK
58 - 82 - 0 - 0
CMYK
0 - 0 - 0 - 100
HEX
F08A1D
HEX
#834692
HEX
#1A171B
PANTONE
1495 C
PANTONE 7442 C
PANTONE BLACK C
RGB
218 - 41 - 28
CMYK
0 - 95 - 100 - 0
HEX
#DA291C
PANTONE 485 C
CRAFTED WITH LOVE FOR YOUR BABY i co ns
toptopbaby / icons
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Icons: The main icons are made in same style by using primary colors (orange and purple). The Icons indicate parameters, characteristics and more. Can be used in printing and web.
Kg
toptopbaby / icons
Icons: The main icons are made in same style by using black color and without corporate element. Can be used in printing and web.
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toptopbaby / icons
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Icons: Additional icons are made in same style by using basic and accent colors. The icons indicate the characteristics of the goods.
safe stop
UV 50+ protection
eco-f
100% cotton
5 seat belts
water proof
leather
fabric
eco
30° puncture free
hand wash only
coconut mattress
toptopbaby / icons
Emoji icons: Emoji are made in same style by using the main color (orange), based on the logo, for various uses in printing and the web.
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UNIQUE, SPECIAL, BEAUTIFUL fo nts
toptopbaby / fonts
Tytle
Subtytle
Ordinary
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OPEN SANS BOLD / 32 PX Open Sans Bold / 32 px
OPEN SANS BOLD / 32 PX Open Sans Bold / 32 px
Open Sans Light / 24 px
Open Sans Light / 24 px
Open Sans Regular / 14 px
Open Sans Regular / 14 px
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim.
toptopbaby / fonts
Tytle
Subtytle
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Comfortaa Bold / 34 px
Comfortaa Bold / 34 px
comfortaa bold / 24 px
comfortaa bold / 24 px
SPECIALLY CRAFTED FOR FUTURE LEADERS pho to s
toptopbaby / photos
Photo usage rules: Colored, bright pictures. Do not use black or white background. Photos should look organically together. Volumetric, without sharp shadows and overexposure. Low noise.
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toptopbaby / photos
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Photo usage rules: Colored, bright pictures. Do not use black or white background. Photos should look organically together. Volumetric, without sharp shadows and overexposure.
Choose a photo without highlight and glare. Use high transparency tinting layers.
Do not use an elongated perspective. It will reduce the cost of product presentation.
When a model looks into the eyes — focus on the model. When looking away — focus on the plot.
Choose a photo without large black and white spots. They can merge with the white and black blocks of the site.
Use models of different races.
Choose photos of the same quality. We want our photos to be organic and not seem like a selection from photo stock.
Low noise.
FOR THE CENTURY’S FINEST id enti ty
toptopbaby / identity
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Graphic elements: Main graphic element: circle with one sharp angle (90o). Secondary graphic elements: rectangle with three rounded corners, circle. This elements can be used in primary colors: orange and purple, white.
sale -20 special offer
%
BEST START FOR KIDS
sale -20 special offer
%
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
TOPTOPTOPTOPTOPTOPTOPTOP TOPTOPTOPTOPTOPTOPTOPTOP TOPTOPTOPTOPTOPTOPBABY
toptopbaby / identity
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Graphic elements: Can be used in the printing industry as stickers and web. This elements can be used in primary colors: orange and purple, white.
-% sale sale
special offer
special offer
TOP TOP TOP TOP
2+1 years
EVERYDAY JOY FOR KIDS
New
Sale
toptopbaby / identity
Printing products: Printed products (including corporate stationery) can be made in primary colors in a minimalist style. Using logo on the background of the main colors (orange, purple and white).
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toptopbaby / identity
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toptopbaby / identity
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EVGENY BUDNIK
Co-Founder & CEO
1-888-444-1157 1-902-225-5537 evgeny@toptopbaby.com toptopbaby.com
IRINA BUDNIK Co-Founder & CEO & Managing Director
1-888-444-1157 1-902-222-2875 irina@toptopbaby.com toptopbaby.com
toptopbaby / identity
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toptopbaby / identity
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EVGENY BUDNIK Co-Founder & CEO
1-888-444-1157 1-902-225-5537 evgeny@toptopbaby.com toptopbaby.com
IRINA BUDNIK
Co-Founder & Managing Director
1-888-444-1157 1-902-222-2875 irina@toptopbaby.com toptopbaby.com
toptopbaby / identity
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toptopbaby / identity
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toptopbaby.com
Letterhead: Logotype placed top left, contact details at the bottom of the page.
Toptopbaby
It is recommended that the letterhead slip are printed on good quality paper.
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Toptopbaby
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1-888-444-1157
service@toptopbaby.com
toptopbaby.com
toptopbaby / identity
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Email Signature: Email signature is important element of each letter. It is designed using corporate elements, colors and fonts.
Evgeny Budnik
Irina Budnik
Co-Founder & CEO
Co-Founder
toptopbaby.com
& Managing Director
1-888-444-1157
toptopbaby.com 1-902-222-2875
toptopbaby / identity
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Booklet concept: The front side of the booklet can be made in basic colors using graphic elements.
EVERYDAY JOY FOR KIDS
2019, toptopbaby.com
BEST START FOR KIDS
1-888-444-1157 service@toptopbaby.com toptopbaby.com
toptopbaby / identity
Booklet concept:
Toptopbaby Go Smart Multifunctional baby stroller is not only for safety and child comfort, but also in accordance with the latest trends in the world of fashion and design. The chassis is equipped with a new double shock absorber that can be adjusted. Thanks to this feature and swiveling front wheels, Go Smart works smoothly on any surface. Covers for carrying a cot and a seat have an additional air vent and sun visor. The bassinet has an adjustable vent at the bottom. The lid contains a window that allows you to monitor the child. Stroller style is complemented modern, maintenance-free gel discs that do not require pumping. The model is equipped with a mattress of coconut ďŹ ber.
2+1 years
overnight sleep solution
ventilated canopy
Go Smart
smart design
Strollers 1. Suitable from birth to toddler 2. Height-adjustable handlebar 3. Ventilated canopy 4. All-Weather Protection 5. UPF 50+ sunshade 6. Coconut mattress
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up to
The inside of the booklet can be made in primary colors using proprietary icons and graphic elements.
waranty
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toptopbaby / identity
Booklet concept: Possible form of a printed version of the booklet.
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toptopbaby / identity
label: The label for strollers, clothing and accessories can be in two versions (round and rectangular) using the main orange color.
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toptopbaby / identity
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Catalog style: The cover of the catalog can be made in the style of a corporate booklet.
EVERYDAY JOY FOR KIDS
2019, toptopbaby.com
toptopbaby / identity
Catalog style: The first page describes the main characteristics of the product using proprietary icons and design elements. The second page shows 6 variations of the product with an emphasis on the color and texture of each.
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City style CITY STYLE is a special edition of Reggio baby pram made of high grade jacquard fabrics. Multifunction baby pram has got a chassis which can be folded to a compact size. The upholstery of the pram elegantly combines functionality and simplicity. Carry cot and sport seat unit canopies have an additional ventilation opening and a sun visor.
GU-5
Y8
Y41
Y38
Y20
Y102
The carry cot has an adjustable ventilation opening at the bottom. The cover contains a window that allows parents to observe the child. The pram style is complemented by modern, maintenance-free polyurethane wheels that do not require pumping.
Size and weight: safe stop
4,7
2
5,0
5,6
3,4
106 cm 117 cm 58,5 cm
62 cm 26 cm 51 cm
88 cm 33 cm
79 cm 21 cm 36 cm
UV 50+ protection
100% cotton
eco-f
5 seat belts
leather
fabric
water proof
30° puncture free
coconut mattress
eco
hand wash only
toptopbaby.com
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toptopbaby / logo
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