My Manifesto I am a visual translator. I enjoy translating the real into the digital by exploring the textures and material of objects finding ways in which I can rebuild my surrounding in my work. My approach to design is both considered and experimentational with a love to explore new ways of working. Experimenting with different medias and materials is a large part of my creative process as I greatly enjoy painting, printmaking, paper cutting to create 3D graphical objects and 3D printing exploring how these elements interact with one another to create a final outcome. I revel in bringing my passion for fine art into my design work incorporating traditional medias within my digital designs. In my work I love exploring the use of negative space and silhouettes within my imagery, typography and page layout to give my compositions greater balance. I find negative space in design so imperative to me as it generates images that the viewer must unravel like a puzzle and read deeper into like a good story. The viewer first sees the foreground of the image containing the most important information but as they look closer, forms, shapes and new information emerge to the surface from the negative space forming a natural and exploratory hierarchy of information. It is this feeling of exploration I aim to capture within my practice. Silhouettes are beautiful to me as the present the subject in its purist most simplistic form removing all distractions of texture allowing the viewer to see in greater depth it’s shape. As a designer working with silhouettes, you have the creative liberty
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