Branding.

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Mindmap Development From the original flat layers of colour, I took inspiration from Eiko Ojala’s beautiful layered paper cut illustrations so I decided to develop the piece in Photoshop using the dodge and burn tool to create a 3D texture synonymous with layered sheets of cut paper. This addition has enhanced the mindmap greatly creating depth in the figures as if they are actually walking around inside the different layers of my mind. Furthermore, the colour pallet of the design with the crimson sun set inside my head creates the image of a sunset with the varying warm shades of the sky. I greatly enjoyed playing with the negative space around the layers and how they interact with one another as in the full piece, the white strands form my beard on my chin but in the bellow layer it becomes a field of tall grass I am walking through giving multiple meanings.


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