EDITORIAL The idea to start this project was born due to my long work with young and talented people who have not yet been completely discovered; artists, models, photographers, stylists‌ For a long time I wondered what would be the best way to promote these emerging talents? And so after countless cups of coffee in the bar next door, brainstorming and discussing ideas with artists and friends, the only answer was - 2beMAG; a magazine for promoting raw talents, up-and-comers, and fresh new work. The aim of the magazine is to discover brands and talented people who want to exhibit their work. Obviously there are many talents out there that already consider themselves professional, but at the same time dream about publishing their work in a magazine that lets them follow their personal ideas and own creative view. If you are a RAW talent and consider that you should be discovered, we invite you wherever you are to participate in our magazine 2beMAG. Let everybody know who you are. Be with us Jose Grimm Editor e-mail: rawtalent@2bemag.com
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STAFF Editor Chief JOSE GRIMM General Coordinator SVETLANA KO Art Director DANI MELO Advertising SANDRA RODRIGUEZ Fashion Writer ANNELYS CAGUANA Net Working HELMUT & Co
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OUR RAW
CONTRIBUTORS Kayti Peschke
Fashion Photography +44(0)7768091443 kayti@kaytipeschke.com www.kaytipeschke.com editorial. A BRIDGE TOO FAR
Xavi Moya
phone. +44 7787297250 barry@barrycraske.com www.barrycraske.com.uk www.barrycraske.blogspot.com editorial. MADE UP
Danielle Eveleigh
Brighton, UK dani.lola@hotmail.com www.danilola.com editorial. DREAMY MOODINESS
Arantxa Alvarez
phone. +34 630048595 email. arantxa.alvarez@gmail.com editorial. URBAN GEOMETRY
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Jesse Laitinen
Stockholm, Sweden jesselaitinen@hotmail.com jesselaitinen.carbonmade.com editorial. PATIENTLY WAITING
“ Freelance photographer since 2002. I began as assistant of one of my teachers acquiring photographic knowledge, but late I finished my studies that credit to me like Technician in audio-visual image. At the moment work for several agencies of publicity and design; companies like: FALADESA, IDEARTE, ROC BLANC HOTELS, COCINART, BABES, ADIME... Seriusness, creativity and professionalism guarantee eache one of my works”.
Dani Eveleigh recently graduated from Brighton University, UK. I now work as a freelance photographer. My photos focus on having a cinematic playful edge, leaving the viewer to interpret their own story/ meaning, my models play out roles. It is important for me that my photos have a strong sense of colour, composition and texture. I strive off dfferent locations. Influenced by the films from the French Nouvelle Vague. Currently living and working in Brighton.
When I was 19 I moved to Barcelona to study Hotel Management. After working some years in the hotel business I travelled to N.Y., the city where I discovered the world of photography and I decided to study it seriously. My works were published in 24-k, LookdeBook, Telva and in the magazine Auditorio Principe de Oviedo. For the first time I exposed in the gallery Dasto (Oviedo) in 2006, then in Pilar Riberaygua (Andorra) in 2008 and now I am going to participate in the next Caja España Leon exposition.
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cover
ISSUE 3
SUMMARY
editorial
02
team
03
contributors
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summary
05
editorial
06
new faces
16
editorial
18
consolidated talents
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editorial
38
emerging talents
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talents fan club
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editorial
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testing model
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gadget world
100
world fashion news
102
discovering raw talents
110
back cover
Raw Talents Issue 05
Advertorial
Spring/Summer 201 Collection
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New Faces
ALEKSANDAR DOBRIC (25/11/1986 23 years old) Height : 185 – 6,1 Chest : 96 – 38 Waist : 73 – 28/5 Hips : 90 – 35/5 Neck size : 39 – 15/5
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Hair color : dark blond Eyes color : blue Pants inseam : 86 – 34 Pants outside : 107 - 42 Suit : 48S Shoes : 45 - 11
MICHAEL WALSH
(16/01/1991 19 years old)
Height : 185 – 6,1 Chest : 91 – 36 Waist : 76 – 30 Hips : 90 – 35/5 Head size : 54 – 21/5 Neck size : 36 – 14
Hair color : light brown Eyes : blue Pants inseam : 87 – 34/5 Pants outside : 107 – 42 Suit 48R Shoes : 44 - 10
Women division : tel. 01 44 29 01 60 – fax. 01 44 29 01 63 Men division : tel.01 44 29 29 16 – fax : 01 44 29 01 64 Site. http://www.newmadison.fr Blog. http://www.newmadisonmodels.blogspot.com Raw Talents Issue 17
Silk dress Losson Couture Bolero jacket Zazo & Brull Boots Lujuria Shoes
Editorial
photography Juan Rodrigo
Musses: Laura Hayden & Adrienne Stylism David López Make Up Alvaro Sánchez Hairstyle Jessica Torres Camera Operators Germán Burgalés & Jordi Grau
Adrianne. Lead micro sequins dress Losson Couture Laura. tull embroidery dress Losson Couture Shoes Lujuria Shoes
Lead micro sequins dress Losson Couture
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Dress Dolores Promesas colecciĂłn Heaven Squared earrings & ring with crystal applicattions Dyrberg-Kern Bracelet from the stylist Sash Patricia AvendaĂąo
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Dress Losson Couture Shoes Lujuria Shoes
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Bolero jacket Bibian Blue Corset Martha Peters Skirt Bibian Blue Blue ball ring Uno de 50
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White dress Losson Couture Silk Cordonery Losson Couture
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Fridge Dress Zazo & Brull Shoes Lujuria Shoes
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Silk blouse Losson Couture
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Red dress Zazo & Brull Shoes Lujuria Shoes
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Consolidated Talents
Stella
McCartney was born in London on 13 September 1971, the second child of former Beatles Sir Paul McCartney and Linda Eastman. BEGINNING Stella McCartney became interested designing clothes at age 13, when she made her first jacket. Three years later, she interned for Christian Lacroix, working on his first fashion design collection, honing her skills working for Edward Sexton, her father’s Savile Row tailor for a number of years. She studied her foundation at Ravensbourne College of Design and Communication, fashion design at Central Saint Martins College of Art and Design in the early 1990s. Her graduation collection in 1995 was modelled by friends and supermodels Naomi Campbell, Yasmin Le Bon and Kate Moss – for free – at the graduation runway show. The collection was shown to a song penned by her famous father, called “Stella May Day.” The show made front-page news, and the entire collection was sold to Tokio, a London boutique. A lacto-ovo-vegetarian, McCartney does not use fur or leather in her designs and supports PETA. Some of McCartney’s designs have text that elaborates on her “no animal” policy; for example, one of her jackets for Adidas says, “suitable for sporty vegetarians” on the sleeve.
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In March 1997 McCartney was appointed Creative Director of Paris fashion house Chloé, following in the footsteps of Karl Lagerfeld. Lagerfeld was less than impressed with the house’s choice, famously stating, “Chloé should have taken a big name. They did, but in music, not fashion. Let’s hope she’s as gifted as her father.” Despite initial skepticism, McCartney’s designs have enjoyed considerable commercial and critical success. She was accompanied to Chloé by her assistant and friend Phoebe Philo, who later replaced her as design director. In 2001, McCartney resigned from Chloé in order to enter into an eponymous joint venture with Gucci. Stella McCartney received the VH1/Vogue Designer of the Year award in 2000. Paul McCartney presented the award to his daughter. She thanked him in her acceptance speech and dedicated the award to her late mother. In 2000 McCartney designed Madonna’s wedding dress for her marriage to Guy Ritchie. In January 2007, McCartney launched a skincare line called CARE. The 100% organic line includes seven products, from a cleansing milk made with lemon balm and apricot to green tea and linden blossom floral water.
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In January 2008, McCartney’s collaboration with lingerie label Bendon was scheduled to be released to department stores, speciality stores and Stella McCartney stores. McCartney was also scheduled, in early 2008, to release a line of handbags for LeSportsac. The collection will have 30 to 40 styles and will range from $200–$500. The collection will consist of travel bags, luggage, baby accessories and bags for mothers with infants and toddlers. The line is to be sold at high end retailers, the Los Angeles and New York Stella McCartney stores, select LeSportsac boutiques, and will be available for purchase online. In 2009, Stella announced a children’s wear collaboration with retailer Gap. Expected to launch in November this year, the collection will be carried in selected GapKids and babyGap stores in the United States and Canada, the UK, France, Ireland and Japan. Since starting her own label McCartney has also collaborated on projects with several artists including Reem Alasadi, Gary Hume, R. Crumb, Jeff Koons, David Remfry and Ed Ruscha. In January 2010, McCartney announced she would be collaborating with Disney in order to create an Alice in Wonderland-inspired jewelry collection.
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to know more about Stella McCartney www.stellamccartney.com
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Model Zarina
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Editorial
photography Kirill Medvedev
You can put yourself together, And relax You can spur the passage of time, You can show yourself to this world Or just hide inside. But remember The Universe is hearing you Don’t forget to release yourself forever.
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Model Ksenia
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Model Elena Raw Talents Issue 41
Model Sasha
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Model Olga
Model Zarina Raw Talents Issue 45
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Model Sasha
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Model Marina
Model Marina Raw Talents Issue 49
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Model Marina
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Emerging Talents
Established in 1989 by Cynthia Steffe, the brand sticks to the fun and feminine, and is heavy on separates. In 1994, the label was acquired by Bernard Claus from LF Brands. Steffe left in 2006, and the label subsequently suffered a mini-identity crisis while transitioning between designers. Waleed Khairzada left after two seasons, and Shaun Kearney stepped in as creative director after that. So far, Kearney’s been revered by critics for bringing back the familiar Cynthia look with his first collection for spring 2009, with floral print dresses, billowy blouses, and slim Bermuda shorts In the two years since Shaun Kearney’s been at the creative helm of Cynthia Steffe, several of the country’s biggest retailers have renewed their previously dormant accounts. What is he doing right? Absorbing elements of street style—like the girls he spotted in Williamsburg mixing fatigue jackets with ruffles and tweed—and turning out modern looks that add a touch of edge to the brand’s sweet silhouettes. For Fall, he showed slouchyskinny Donegal pants, cropped sweaters paired with tiny pleated skirts, and a standout Mongolian curly lamb vest. Although the show dragged at times with one too many takes on the schoolgirl motif, Kearney ended on a high note by showing a short, distressed-sequin dress with an oversize, fur-trimmed moleskin parka. It’s not groundbreaking, but the classics-with-a-twist approach should have wide appeal.
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“Well priced and sweetly sophisticated has proven to be a profitable formula for Cynthia Steffe over the years, netting the label a diverse following and an impressive global distribution. Shaun Kearney took the design reins recently and, true to the brand’s populist roots, today he offered something for most every girl, from sporty separates in techy lacquered raffia and high-gloss sateen to flirty crepe de chine dressed with smocked waists.” CYNTHIA STEFFE is recognized as one of America’s leading contemporary fashion lines. The clothing has been featured in the pages of Vogue, Harper’s Bazaar, Elle, InStyle, Glamour, Cosmopolitan, Allure and many other magazines, and has graced the cover of WWD numerous times. The CYNTHIA STEFFE collection has many celebrity fans, including Jessica Simpson, Scarlett Johansson, Hilary Duff, Mena Suvari, Anne Hathaway, Teri Hatcher, Debra Messing, Kristin Davis, Katie Couric and Marcia Gay Harden, each of whom embodies the innovative, youthful spirit of the clothes. The line offers luxurious statement pieces alongside stylish basics and is available in fine specialty stores worldwide.
www.cynthiasteffe.com/
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pics from the spring & fall collection
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Talents Fan Club
KATE MOSS
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Editorial
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Model Anna Voloshina
photography Yan McLine
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Model Tatiana Sergeeva Style & Visage Elena Romanova
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Model Stella Trapsh
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Model Zhenia Cherdaiko Style & Visage Elena Romanova
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Model Nastia Omnia
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Model Olga Malysheva
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Model Tania
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Testing Model
“An infinite body... young, wild & sensual coming from the Paris Factory, fabulous legs walking on the fashion world�
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photographied by Jose Grimm Raw Talents Issue 79
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Raw Talents Issue 85
photographied byyoye Yoye Photography by Stilist: Eulaie Martin Make up Artist: Inma Cifre
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photographied by Christian Herrera
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Gadget World
TROLLEY SCOOTER Dragging your luggage behind you is about the most boring thing you could possibly do. It’s just barely better than standing around watching paint dry. Instead of wheeling around your luggage like usual, you could ride on this Samsonite luggage that happens to have a built-in scooter. It doesn’t get much more awesome than that. Instead of feeling weighed down and stressed, you can feel years younger as you swerve around the slow people with the normal luggage. Luckily, if you no longer want to use the scooter or just aren’t allowed to use it in your current location, the scooter portion can be folded up. Then you just roll it around like you normally would. The suitcase itself is so small that it’s entirely possible you may even be able to use it as your carry-on bag. After all, it is actually pretty slim once it’s all folded up. Certain details on the scooter are limited though, such as where to pick one up or how much it’ll cost you.
IPHONE FISHEYE If you want to take some different pictures with your iPhone, then check out this iPhone case from Factron that lets you attach a Fisheye lens to your iPhone Camera. As well as the Fisheye lens, there are other lenses available including a Superwide lens and a Zoom lens, the case is available for about $200 and the lens are available from between $18 and $55.
RICOH GXR GXR is a new camera system that consists of a body and camera units. Each camera unit contains a lens (focal lengths differ between units), an image sensor of optimum type and size for the unit, and an image processing engine. By changing units, the photographer can handle a diverse range of scenes in a way that satisfies sophisticated requirements for photo expression. The slide mechanism adopted for attaching and removing camera units enables changes to be made quickly and securely.
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MICROSOFT COURIER GXR is a new camera system that consists of a body and camera units. Each camera unit contains a lens (focal lengths differ between units), an image sensor of optimum type and size for the unit, and an image processing engine. By changing units, the photographer can handle a diverse range of scenes in a way that satisfies sophisticated requirements for photo expression. The slide mechanism adopted for attaching and removing camera units enables changes to be made quickly and securely. Take a look at the video below.
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VIDEO
THE FROOT Industrial designer, Pauline Carlos, has come up with a rather interesting design for a Dell sustainable design contest. The Froot, as it’s called, will do away with your traditional monitor as well as USB keyboard. Instead of having to install a monitor and keyboard, the Froot has 2 projectors, one to project the display on the wall, the second to project a keyboard on the table, for you to type out your status updates to Facebook. The design uses a colorful case that would be made out of biodegradable starch-based polymer. There isn’t any mention of a mouse though, so you might need to get that on your own.
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World Fashion News
Photographs by Jacques Dequeker
If you have a pair of red and green 3D specs you can see the photographs below in three dimensions. DOWLOAD YOUR 2BEMAG 3D GLASSES HERE
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FASHION IN 3D Donnie Darko gets fashionable in 3D A little more Donnie Darko than Louis Vuitton, the bunny ears - and horns - on these models are fashioned from cruelly twisted strands of hair. Photographed by Jacques Dequeker, this shoot has the somewhat contradictory name of ‘Angels’. Even more intriguingly, the shoot can be viewed with 3D glasses. Related Pictures: Renata Sozzi, Alicia Kuczman and Carolina Thaler by Jacques Dequeker (NSFW)
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Isabeli Fontana by Jacques Dequeker: Vogue Mexico April 2010 I finally managed to thieve some 3D glasses from the movie theatre (in my defense they do charge you for them!) so was excited to properly view one of Jacques Dequeker’s 3D photo shoots, if nothing else then for the sheer novelty factor. The latest we’ve spotted is Isabeli Fontana in Vogue Mexico’s April 2010 issue. The catch? My illegal acquisition are not the red and green type of glasses, but the grey ones - so darn it, they don’t work.
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Cintia Dicker and Jesus Luz in 3D It would seem Jacques Dequeker has a thing for 3D. This time it’s red haired beauty Cintia Dicker and Brazillian toyboy Jesus Luz steaming it up for the Ellus Winter 2010 campaign. There’s a bit of nudity in this 3-dimensional romp proving that not even clothing campaigns are shying away from the trend. But what about 3D as a trend for fashion shoots? Since not everyone has 3D glasses lying around, it’s probably going to remain a novelty until high quality 3D TVs and monitors become a product of mass consumption.
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World Fashion News
RL IN BOULEVARD SAINT-GERMAIN Polo Ralph Lauren unveils new store in Paris The Boulevard Saint-Germain in Paris has a rich cultural history. Noble town houses sprung up along the 3.5 km arc in the 17th century. As the following two centuries progressed, the boulevard became home to the old aristocracy of the Saint-Germain quarter, as they peeked out of their noble town house windows and looked down upon the rising bourgeoisie of the the Right Bank. The 1930’s saw Jean-Paul Sartre and Simone de Beauvoir talk existentialism over a cappuccino, and after WWII the boulevard became the definitive second home to the intellectuals and debauchers of Paris. Continuing to be the gathering points for intellectual and political thought, the cafés remain present on the boulevard, but in addition to this, the boulevard is now also a thriving high-end shopping mecca. This April, in an old noble town house impeccably restored, Polo Ralph Lauren will unveil its largest store to date on the Boulevard. The hôtel particulier is, naturally, particularly stunning- rich carvings and ornamentations, classical 1600’s French architecture, limestone, French white-oak paneling, “Versailles” style parquet flooring.. In a bid to make sure the reconstruction of the building’s architecture not stray from the original, Ralph Lauren says: “I wanted to create a unique environment that captures the glamour, culture and the artistic spirit of the Paris that I have fallen in love with. Now, with this store opening, in the most romantic part of the city, I finally feel I have been able to tell my whole story in Paris”.
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more info www.ralphlauren.com
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Discovering Raw Talents
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Enchanted Doll talking with the artist Marina Bychkova
What do you remember from your childhood that made your creativity “workout”? I’m not sure why I began creating dolls as a child, but the absence of unique, beautiful toys had certainly contributed to it. Most of my toys were very generic, plain, mass-produced plastic objects and I wanted something better that what was available. So, I embarked on a quest to make something that suited me more. Then, one day I saw a Barbie for the first time in a commercial between cartoons, and it confirmed my suspicions- that my toys were indeed garbage. This realization provided me with a new direction that I wanted to explore and an inspiration to make the most beautiful doll in the world-even more beautiful than Barbie herself. It was a vision of beauty that I couldn’t fully grasp, but I kept trying and trying through making more and more new dolls. I experimented for years and made hundreds of various dolls, until I finally found the visual language and the right materials to express the images and forms in my mind. When did you start designing your dolls? I think I began making dolls as soon as I learned to hold scissors as a toddler, which enabled me to destroy a few picture books, but my earliest memory of making a jointed doll was when I was six years old. That was about the time I had discovered my grandfather’s tool cabinet, which enabled me to move on to destroying other things. I frequently took apart household objects and harvested their parts for my dolls. Wherever something went broken or missing in the house, I was number one suspect to be interrogated by my mother. Sure you get inspiration from somewhere, what inspires you? Absolutely everything inspires me. Every single experience, object or person I come in contact with, inevitably leaves an imprint on my consciousness and enriches my world. It’s a combination of all these experiences and memories that makes up my creative identity and fuels my imagination. I could tell you who some of my favorite artists are, but that would be only a fraction of the story, meaningless without the context.
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I’m also working on a book, as well as a thousand other projects simultaneously. Follow my website or blog at http://www.enchanteddoll.com/blog and you can find out about them.
to know more about Marina’s work http:// www.enchanteddoll.com
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As we see your dolls are connected with fashion. Do you like fashion? I was never much of a fashionista, you know, and have only recently became aware of a link between couture fashion and my own work. I’m sure that fashion had always indirectly inspired me, but I wasn’t conscious of it. Most of my identified inspirational sources came from classical fine art. It wasn’t until I had accumulated several fashion designer clients, such as Julien Macdonald and Fabrizio Viti of Louis Vuitton, that I began to wonder why individuals from that specific industry were drawn to my dolls. And then it became really obvious all of a sudden-my dolls are like runway models to them: they are vehicles for beauty. Who is your favorite fashion designer and why? Everything becomes an art form when taken to a certain level of skill, imaginativeness and aesthetic. Not all painting is art and the same can be said about fashion. There are plenty of mediocre painters and fashion designers in the world, but some of them are true artists. Designers such as Jean Paul Gaultier, John Galliano and late Alexander McQueen, have risen above the mundane aspect of clothing and into the realm of fine art. They are brilliant artists with uninhibited imagination and the most unique vision for the world. However, there are many more talented designers, too many for me to recall on the spot.
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In your page we saw a lot of sketches not only of dolls but also of their clothes, accessories, jewelry... Does it mean that you do everything yourself? And how much does it take you to finish one doll? I create everything myself. A nude doll can take up to two weeks to make, while a costumed doll can take anywhere from a hundred to five hundred hours, depending on the caliber of work. What is your next challenge? There are so many things I want to do, and simply not enough of me to do them. My next challenge is my newly developed resin line of Enchanted Dolls, which will soon be available to order. Right now I’m preparing a new body of work for a solo show called Fragility, opening on June 11th in Berlin. The Fragility exhibition is a collection of anatomically correct, ball-jointed porcelain dolls, shackled in heavy and extravagantly decorative, gem-studded metal ‘clothing’. The cumbersome weight and rigidity of metal garments accentuate the delicate beauty of porcelain dolls, acting as both protective gear and oppressive, restraining contraptions for their little bodies. The dolls and their extraordinary ‘clothes’ are inspired by precious jewelry, medical corrective devices, couture fashion, anatomy, objects of natural history, bondage gear and fairytales. The show draws parallels between the fragility of dolls and the vulnerability of our own human bodies, which can be broken just as easily as porcelain. Thank you & good night
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