Propagating
a Sustainable Coffee Community Annual Report 2013
Mission
Vision
The 4C Association is the leading multi-stakeholder sustainable coffee platform, guiding the mainstream sector towards more sustainable production in a precompetitive arena where all relevant stakeholders are enabled to participate.
The 4C Association aims to unite all relevant coffee stakeholders in working towards the improvement of the economic, social and environmental conditions of coffee production and processing to build a thriving, sustainable sector for generations to come.
4C ASSOCIATION – Annual Report 2013
Message from the Chairman
For a lot of coffee farmers who are embracing sustainable practices, 2013 was a year of new experiences. Learning new skills, taking new decisions, making new improvements, establishing new connections, entering new markets, and making new discoveries. Not only did I experience all of these things myself as a coffee producer, in my role with the 4C Association I heard hundreds of inspiring stories from other coffee stakeholders throughout Africa, Asia, and Latin America. They all describe their journey to sustainability and their commitment to the 4C Association. It was however, also a year for remembrance. When international market prices dropped considerably in 2013, we were reminded of the volatility of the coffee sector and the associated challenges. They were diverse as they were numerous. Farmers in Central America, as well as in Eastern and Central Africa battled the damaging effects of the coffee leaf rust disease and the black coffee twig borer respectively. Also, while coffee exports generally increased, farmers grappled with the continued rise of production costs over the last ten years. Nevertheless,�, they were certainly not insurmountable. We witnessed an economic need to increase joint efforts towards strengthening the capacity of those who make their living from coffee and reducing their vulnerability to price volatility. Looking at where we are at the present moment, I am inspired to see what we, coffee stakeholders, can achieve when we work together as a unified movement. It emphasised how instrumental pre-competitive international collaboration among coffee stakeholders is in ensuring the vitality and sustainability of the sector.
This is why the 4C Association is so important. Through its global, multi-stakeholder character, the organisation offers an ideal platform for effective collaboration between the private sector, inter- and national governmental bodies, NGOs, other sustainability standards, donors, and individuals. All of whom are committed to bettering the coffee sector. A great example of this in 2013 was the Growing Coffee without Endosulfan project. Those mentioned above as well as other challenges will be addressed by the 4C Association, its members and its partners, in the context of the Vision 2020 work-stream. An initiative the 4C Council has been working on over the past year. The aim being to fully unlock the potential of the powerful global platform for sustainable coffee and focus on resilience and livelihood of coffee farmers and their families. Having heard so many stories from stakeholders in the coffee supply chain, this is something that is really exciting and will have a huge impact on the coffee sector. Considering this, we should not forget that challenges will always present themselves and instead, we need to continue being inspired and committed to working together in order to create the thriving, better coffee world that we all desire and deserve! It is on this note that I would like to say thank you to 2013, the 4C Association, and all of the 4C Members and partners. I would also like to call upon the entire coffee community to utilise 2014 as the year that we took that next step towards a sustainable future! Best wishes,
Robert Waggwa Nsibirwa, Chairman of the Council
3
Message from the Chairman of the 4C Council Message from the Executive Director Membership
6-7
Governance
8-9
Assessing Sustainability
3
5
10 - 11
Strengthening 4C presence in coffee producing countries Looking beyong the standard
14 - 15
Collaboration with other Standards Supply and demand
18 - 21
The 4C Verification System
22 - 25
Balance sheet and Profit and Loss Budget 2014
27
Members and supporters Directory
30 - 31
16 - 17
28 - 29
26
12 - 13
4C ASSOCIATION – Annual Report 2013
Message from the Executive Director
As I have been involved with the 4C Association since the very beginning, I always enjoy the chance to take in all the ups and downs we have experienced over the last ten years in making a better coffee world. I am continually amazed at how much closer and more aligned the entire coffee community becomes. Looking back on 2013 was no different! Our global platform grew bigger and stronger. By the end of 2013, the 4C Association had grown by 20 percent and surpassed 300 members – all of whom are committed to working together to address the key sustainability issues in the coffee sector. We even expanded our scope to Finland and Zambia. I find myself fortunate enough to have met a lot of these members through events organised by the 4C Association and I am always reminded of, not to mention inspired by, the dedication that exists within the international coffee community. Nowhere was this positive atmosphere more evident than at the sustainable coffee forums that took place in Vietnam and Uganda, both of which were at full capacity with over 150 and 300 hundred participants respectively. Having clearly become a key annual event for the local, regional, and international coffee community to connect on sustainable coffee, their impact and influence can be seen both immediately and over time. As an original aim of the 4C Association was to reach as many stakeholders as possible throughout the coffee supply chain, these events are certainly an indication of the 4C Association’s successful development. Another success in 2013 was the progress of our Entry-level standard. Not only did we begin the process of reviewing the 4C Code of Conduct to make it even more inclusive and meaningful, but
we also saw a significant increase in the supply and demand of 4C Compliant Coffee. As the figures show, there was a tripling in the purchased amount of 4C Compliant Coffee. From farmers through to roasters and retailers, members have been working hard to improve their practices towards sustainability. This growth is a distinct indicator of the importance of an entry-level sustainability standard as well as the vital role the 4C Association plays in advancing economic, social and environmental sustainability across the coffee industry. Of equal importance in 2013 was the collaboration and alignment between the 4C Association and other sustainability standards. Aiming to increase synergies and efficiencies, the 4C Association was involved in such projects as the Stepping-up from 4C Compliance to UTZ certification in Colombia, a benchmarking agreement with Fairtrade International, and the technical cooperation with the government of Minas Gerais, the largest coffee producing state in Brazil. All of these co-operations are major steps forward to provide further benefits to coffee famers such as market opportunities, decreased audit costs, and increased amounts of sustainably produced coffee. Another highlight of the year was our presence at the annual convention of the National Coffee Association in the United States. Although the 4C Association was still not well known among US coffee actors, our presentation was very well received by the audience. Participants understood that the 4C Association has achieved what no other organisation has realized so far: to unite the largest number and diversity of stakeholders in
the coffee sector to jointly address key sustainability challenges in a pre-competitive environment. When we receive such encouraging feedback about the work the 4C Association is doing, I am excited about the direction the 4C Association is going and I am looking forward to all that 2014 will offer! This is especially so with many new team members in place making a strengthened Secretariat and delivering quality services to ensure the development of the association. Building on our achievements in 2013, we will further review and consolidate the Entry-level standard and verification system including its funding model, we will continue to engage with other sustainability standards to increase alignment and boost the amount of verified and certified sustainable coffee available in the market, and we will engage and interact with members through dialogue, projects, and strategic partnerships to move the sustainability agenda forward. I would like to say thank you to all of the 4C Association’s members and partners that made 2013 the year it was and I wish you a very successful year ahead! All the best,
Melanie Rutten-Sülz, Executive Director
5
Membership The year 2013 saw yet again exciting and continuous growth in the number of 4C Members from across the globe, pushing total membership to 300. The 4C Association welcomed 57 new members and widened its geographic scope to include Finland and Zambia. Similar to 2012, the growth in membership was primarily driven by the increase in the number of industry and trade members, predominantly coming from Latin America and Asia. This trend is also consistent in the overall growth rate, whereby membership has increased by approximately 30% in each of these regions – particularly in Peru where the number of members almost doubled. The 4C Association also welcomed the ABN AMRO as a member, making them the first bank to do so.
4C ASSOCIATION – Annual Report 2013
87
114
41
11
47
28%
13%
20%
12%
12%
15%
Rest of Asia
Africa
Total
37 12%
43 15%
300 100%
Trade & Industry
2006 2007 2008 2009 2010 2011 2012 2013
Producers
Intermediary Buyers
Final Buyers
Civil Society
Associate Members
Total
7 14 26 30 40 41 72 87
7 13 22 24 21 37 93 114
5 11 13 23 24 25 28 41
3 5 5 5 7 7 13 11
15 27 33 43 46 40 44 47
37 70 99 125 138 150 250 300
Members Percentage
Australia, Europe & US
Brazil
85 28%
39 13%
Rest of Latin America Vietnam 60 20%
36 12%
7
Governance Council
The Council of the 4C Association convened on four occasions in 2013 and enhanced the effectiveness of the governance by setting up the Finance and Monitoring & Evaluation Committees, in addition to fully establishing the Technical Committee and Mediation Board. All of which reflect the tri-partite governance structure of the organisation. Key achievements for 2013 include the finalisation of the 4C Association’s Theory of Change “For a better coffee world”, a comprehensive monitoring and evaluation system for organisational impact and performance, the kick-off of the Code Revision process, an update to the Rules of Participation, the expansion of the 4C Association into the US, a review of existing IT infrastructure against future needs, and an ambitious Operational Plan for 2014. The Council also started engaging with a wider stakeholder group to embark on a strategy process towards a shared Vision 2020.
M & E Sub-Committee
Finance Sub-Committee A Finance Committee (FC) was set up by the Council to oversee financial matters related to the 4C Association and to provide recommendations to the Council with regard to budgets, financial reports and policies. Albrecht Schwarzkopf, Chair Christian Initiative Romero (CIR) / Civil Society Robert Waggwa Nsibirwa African Fine Coffee Association (AFCA) / Producer Mark Furniss Volcafe / Trade & Industry
The Council set up a Monitoring & Evaluation (M&E) Committee to keep track of the association’s activities, impact, and effectiveness. It will regularly monitor and evaluate organisational performance, including management and governance, plus organisational impact against defined KPIs. Cornel Kuhrt, Chair Tchibo / Trade & Industry Adriana Mejía Cuartas Federación Nacional de Cafeteros de Colombia FNC / Producer Keith Tyrell Pesticide Action Network UK (PAN UK) / Civil Society
4C ASSOCIATION – Annual Report 2013
Vision 2020 Technical Committee Mediation Board The Council approved the reviewed By-Laws of the Mediation Board, further facilitating the resolution of potential conflicts that might emerge in the future within the membership of the 4C Association. Roel Vaessen was appointed by the Council as Chairman of the Mediation Board. Mr. Vaessen is an individual member of the 4C Association and is also Secretary General of the European Coffee Federation, which is also a member.
In order to steer the technical work and collaboration of the 4C Association, which also includes the revision of the 4C Code of Conduct, the Technical Committee (TC) was appointed by the Council based on their professional expertise and commitment to coffee sustainability. Dr. Kimemia, Chair Kenya Coffee Research Foundation / Kenya / Producer Mr. Jonathan Clark Dakman / Vietnam / Trade & Industry Mr. Juan Camilo Ramos Racafé / Colombia / Trade & Industry Mrs. Michelle Deugd Rainforest Alliance / Costa Rica / Civil Society Mrs. Indira Morena Echeverri Utz Certified / The Netherlands / Civil Society Dr. Bernardo Van Raij Instituto Agronomico de Campinas / Brazil / Producer (until end 2013)
In June, the 4C Association held a two-day workshop in Hamburg, Germany, initiating its Vision 2020 work-stream to shape the future of sustainability in the sector. Over 40 key leaders from the global coffee community came together for the event, including producer organisations, trade and industry, service providers, NGOs, implementers, sustainability standards, partners, donors and governmental organisations. The consensus from the meeting was of the need to build a coordination function for effectively addressing critical sustainability issues as a joint public-private effort beyond the 4C Association’s current function as the global platform for sustainable coffee and a credible entry-level standard. A Task Force, mandated by the Council and lead by Francesco Tramontin (Mondelēz International, Trade & Industry), has started to coordinate the further development of a shared Vision 2020 for this sector-wide coordination function until the General Assembly in June 2015.
9
Assessing Sustainability As the owner of a credible sustainability standard system, the 4C Association implements a variety of measures in order to operate effectively and to deliver on our social, economic, and environmental goals. In line with this and with respect to our status as a full member of the ISEAL Alliance, the 4C Association adheres to the ISEAL Codes of Good Practice, a global reference for credible standards. The 4C Association is either compliant, or in the process of complying, with all three codes of good practice.
Standard Setting
Impact
Assurance
The second comprehensive revision process of the 4C Code of Conduct began in 2013 and is led by the Standards Manager together with the Technical Committee. An initial survey based on best practices and processes according to the ISEAL Code of Good Practice for Setting Social and Environmental Standards, a survey targeting 4C Members, 4C Units, and verifiers, was carried out to identify issues and help shape the scope of work for the Code Revision. More than 200 responses from a variety of stakeholders were received. The Code Revision process will include two public stakeholder consultation rounds, and the revised Code of Conduct is expected to become effective in the course of 2015.
To better understand the effectiveness of our entry-level standard and define how we can influence, monitor, and evaluate change over time, the 4C Association developed a Theory of Change, began systematic on-going monitoring with short and medium term outcome indicators, underwent the first periodic outcome and impact evaluation, and provided internal learning and improvement opportunities. The 4C Association subsequently complies to the ISEAL Code of Good Practice for Assessing the Impacts of Social and Environmental Standards (Impacts Code).
To strengthen the effectiveness and quality of our Entry-level standard and its verification system, an external review of the entire 4C verification system was conducted in 2013. This system oversight, carried out by an internationally recognized accreditation body, included audits of the 4C verification department and 4C verifiers in different countries as well as witnessing 4C verifications in the field against the principles of ISEAL’s Assurance Code.
4C ASSOCIATION – Annual Report 2013
Theory of Change:
For a better coffee world In 2013, the Council approved the first public version of the 4C Association’s Theory of Change (ToC) “For a better coffee world”. It defines the intended social, environmental and economic change the 4C Association aims to create through its three main functions: providing an entry-level standard for the entire coffee community, collaborating with other sustainability standards and addressing overarching critical issues in coffee sustainability. The ToC also forms the basis for the 4C Association’s broader Monitoring & Evaluation system as well as periodic measuring its impact at 4C Unit and coffee farmer level.
11
Brazil The 4C Association continued providing support to its members, 4C Units, and partners to strengthen the collaboration and increase effectiveness of the 4C Entry-level standard in the market. A major milestone was the formal launch of a technical cooperation with the government of Minas Gerais, whereby their Certifica Minas CafĂŠ (CMC) standard will be benchmarked with the 4C Entry-level standard. The results of this project are expected to assist local farmers with improved market access and strengthened demand for coffee from the region. The 4C Association was also active in the public sphere, giving an update to the International Coffee Organisation Council at the 50th anniversary of the organisation, presenting at the third Coffee Symposium of Coocacer in Monte Carmelo, and supporting several member information sessions. Towards the end of 2013, with a new Regional Manager in place, we finalized the hosting agreement with IMAFLORA and set up the 4C ÂRegional Office at their premises in Piracicaba. The Regional Manager also assisted in the Brazilian project on Alternatives to Endosulfan and joined the SCP-IDH Brazil Working Group.
Eastern Africa The 4C Association reinforced its presence in Eastern Africa in 2013 through housing our new Project Manager Africa at the secretariat of our strategic partner in the region, the African Fine Coffee Association (AFCA). Our Manager Eastern Africa moved on to become our M & E Manager and a new Regional Manager joined the team.
Strengthening our presence
in coffee producing countries
In order to tackle some of the key issues in the region, the 4C Association teamed up with AFCA, the International Trade Centre, and Hivos, to raise awareness among the public and private sector and to develop an integrated regional program focusing on the topics of women, gender and youth in coffee. Our Regional Manager joined and actively promoted a number of events in this work-stream and helped to prepare the Women in Coffee workshop, the 3rd African Coffee Sustainability Forum, and the awareness session for Burundian coffee stakeholders. The 4C Association also directly assisted in the development of the National Sustainability Curriculum and National Coffee Stakeholder meetings in Uganda in order to address additional coffee production challenges.
4C ASSOCIATION – Annual Report 2013
Indonesia
Latin America
An important milestone in the 4C Association’s regional operations was the establishment of a regional office in Bandar Lampung, Indonesia. Wasting no time, the Regional Manager conducted a number of consultation meetings with key stakeholders in the region and developed a country strategy plan in order to expand the number of 4C Units in Indonesia and to meet the strong demand for 4C Compliant Coffee.
The 4C Association continued its expansion in Latin America with the welcoming of the new Regional Manager in April 2013 and subsequent establishment of the 4C Regional Office in San Salvador City.
Additionally, a Training of Trainers workshop was very well attended with over 50 participants and relations with key industry members were strengthened, leading to the creation of 13 new 4C Units in 2013 and preparing the creation of another 20 new 4C Units in 2014. With the regional office now operational, further relations were established with government institutions, NGOs, and research institutions, resulting in the participation of the 4C Association in a number of coffee events, workshops, and participation in such platform bodies like the Board of the National Indonesian Sustainable Coffee (ISC).
Vietnam In response to a surge in demand for 4C Compliant Coffee, the 4C Association has seen steady growth in both its membership and the volumes of 4C Compliant Coffee produced in Vietnam the original estimated forecast set for 2013 was surpassed early in the year. To ensure this growth and that of the services delivered to members and partners is sustainable, the regional office expanded its team and a country strategy plan was developed in consultation with a diverse group of stakeholders. The Vietnamese team continued engaging with institutions at national level by participating in the 12th Coffee Taskforce meeting to align the PPP taskforce with the newly established Vietnamese Coffee Coordination Board as well as contributing to sector projects and tool development. These include the National Sustainability Curriculum and the development of farmer training tools.
With input from 4C Members, key meetings, interviews and a broad stakeholder workshop, the country strategy plan for Honduras was created. The two year plan focuses on sustaining and consolidating the impressive growth, as well as facilitating continuous improvement and sector collaboration to address critical sustainability issues such as climate change and coffee leaf rust, gender, and the next generation of coffee farmers. Since then, the Regional Manager, has been actively supporting the collaboration with producer groups, exporters, and other members in Honduras, Peru, and Colombia. This includes hosting a workshop for verifiers in northern Peru, presenting at the National Convention of the Peruvian Chamber of Coffee and Cocoa, expanding the implementer network and verification capacities, multiple visits to coffee farms and facilities, meetings with national coffee institutions and platforms, and sector-wide consultation.
13
Looking beyond the Standard In addition to the 4C Entry-level standard and verification system, the 4C Association enhanced its role as the global sustainability platform for the coffee sector by bringing together all relevant stakeholders to address pressing issues that confront the international coffee sector. With support from the Sustainable Coffee Program powered by IDH, the Sustainable Trade Initiative, the sustainability forums aimed to achieve a higher level of political support and further alignment with local governments.
Sustainability Forums
Kampala, Uganda
Ho Chi Minh City, Vietnam
3rd African Coffee Sustainability Forum
3rd Vietnamese Coffee Sustainability Forum
Having become a keystone event, over 300 producers and traders from major coffee-producing countries in Africa as well as special guests from the coffee hubs of Brazil, Colombia and Vietnam attended. As the focus was Building a Business Case for Sustainability for African Coffee Farmers, the forum emphasised the need for a broad sector collaboration including governments, coffee producers, private sector, and NGOs, putting the farming family livelihood at the centre of all efforts.
Attracting more than 150 public and private representatives from the Vietnamese and international coffee sector, this year’s forum, titled “Sustainable Coffee Production through Public-Private Cooperation in Vietnam: Current Status and Future Outlook�, explored how to better connect coffee farmers, domestic enterprises, and international actors. It also covered how to develop action plans for addressing outstanding sustainability issues including water, fertilizer use, and gender and youth inclusion. The outcomes of the forum contributed to the Vietnamese National Master Plan for Coffee Sustainable Development of Vietnam.
4C ASSOCIATION – Annual Report 2013
“This forum is a great occasion for us to review initial results achieved in sustainable coffee development in Vietnam, and to jointly identify challenges and bottlenecks that need to be addressed to ensure that Vietnam’s coffee sector fully capitalizes on its potential and advantages.” Mr. Pham Dong Quang, Deputy Director of the Department of Crop Production, Ministry of Agriculture and Rural Development
Taking a break at the 3rd Coffee Sustainability Forum in Kampala, Uganda.
15
Growing Coffee without Endosulfan The successful completion of the Growing Coffee without Endosulfan project was a great achievement in 2013. Triggered by the global ban on endosulfan and the resulting challenges in several coffee producing countries, this project aimed to find out and document how coffee farmers can manage the coffee berry borer without using the insecticide endosulfan. It was a unique collaboration effort between the 4C Association, the Pesticide Action Network (PAN) UK, Rainforest Alliance/SAN, UTZ Certified, Fairtrade International and the International Coffee Organisation, with funding from the Sustainable Coffee Program powered by IDH, the UN Food & Agricultural Organisation (FAO), as well as the ISEAL Alliance. People engaged in coffee production, trade, and science from all over the world contributed with their experience. The project also included field visits in Colombia and Central America to document some of the best practices, talk with the producers, their associations, technical staff and traders and document useful methods and successful experiences. The project has produced a variety of material including different Integrated Pest Management (IPM) methods with combinations appropriate to a particular situation, video interviews with farmers about methods, costs and benefits, personal tips and recommendations, as well as farm case studies and supplementary information. To present the findings, workshops took place in London alongside the ISEAL Annual Conference and in Bogota, Colombia during the international coffee fair and conference ExpoEspeciales. The 4C Association and PAN UK will continue to work on further dissemination of information, awareness raising and capacity building. A parallel project was also created focusing on the Brazilian context.
4C ASSOCIATION – Annual Report 2013
Collaboration
with the Sustainable Coffee Program National Sustainability Curricula - Vietnam
Vietnam Coffee Coordination Board
Following the results and recommendations from coordinated discussions with all major coffee sustainability standards and the coffee industry, 2013 saw the first elaboration of a National Sustainability Curriculum in a major coffee producing country. The 4C Association’s Manager Vietnam was invited to provide input and contribute to the compilation of the curriculum document which is expected to be endorsed by the government early 2014. Translated into practical material for public and private trainers and coffee farmers, using participatory and adult learning methodologies appropriate for the local and cultural contexts, the curriculum aims to provide a good basis of knowledge and know-how in coffee production. Vietnamese coffee farmers and their supply chain partners consequently will have a solid basis to step up more easily to any voluntary sustainability standard in the market.
Through a public-private partnership project supported by the SCP and implemented by Vietnam’s Institute of Policy and Strategy for Agriculture and Rural Development (IPSARD), the Vietnamese Coffee Coordination Board (VCCB) was established at the end of 2013 in order to enhance stakeholder relations, increase competitiveness, quality, safety, value and economic efficiency, and to improve social and environmental sustainability in the Vietnamese coffee sector. The 4C Association, who has been participating in the previous public-private partnerships and respective committees welcomes the establishment of the VCCB and looks forward to contributing to their work.
Based on the strategic cooperation formed in 2012, the 4C Association has continued and strengthened its activities with the Sustainable Coffee Program (SCP) powered by IDH (The Sustainable Trade Initiative). The 4C Association’s Director Sustainability Innovation, has been supporting the SCP in an advisory role. The cooperation aims to improve alignment at a national government level with the steps needed to improve sustainable production practices and to enable coffee producers to become more resilient in an ever-changing market. Vietnam is a prime example of this.
17
The carbon footprint of green coffee production
The Common Carbon Footprint Product Category Rule (CF-PCR) for Green Coffee was launched in 2013 and provided a binding framework for the calculation of Greenhouse Gas (GHG) emissions from green coffee production. Working collaboratively in the development of this CF-PCR, the Project’s Steering Group – initiated and led by SAI Platform and the Sustainable Coffee Program - was comprised of D.E MASTER BLENDERS 1753, illycaffé, Mondeléz International, Nestle, Tchibo, and Lavazza. An independent consultant coordinated the input of and represented the coffee sector’s sustainability standards – 4C Association, Fairtrade International / FLO-Cert, Rainforest Alliance, and UTZ Certified. Additionally, the four coffee standards jointly undertook case studies in three countries.
4C ASSOCIATION – Annual Report 2013
Sustainable Coffee Farming as a Family Business
As the 4C Association places a strong emphasis on systemic issues related to gender in coffee and the next generation of coffee farmers, the focus of 2013 was the interconnection of these two issues through the concept of “Sustainable Coffee Farming as a Family Business”. Activities throughout the year, in collaboration with Hivos, the Sustainable Coffee Program, the International Trade Centre, and the African Fine Coffees Association, among other partners, focused on raising awareness about this concept and scaling it into feasible projects. They included a workshop showcasing the business case for gender in supply chains, a theory of change that incorporates gender sensitive activities, the creation of an informal workgroup that aims to apply this concept in an African context by developing a program and a roadmap of activities including regional workshops and a gender and youth toolkit.
19
Collaboration with other Standards
Agreement with Minas Gerais Government The 4C Association formalised a technical cooperation agreement with the government of Minas Gerais, the largest coffee producing state in Brazil. One of the main objectives of the cooperation is supporting the consolidation and international recognition of the Minas Gerais State standard for sustainability in coffee production, the Certifica Minas CafĂŠ (CMC). The CMC, which consists of a set of best practices and procedures related to coffee production, was launched in 2006 and provides farmers with practical orientation and support to produce efficiently while respecting social and environmental laws. As part of the process, a technical benchmarking comparison between the CMC standard, the 4C Code of Conduct, and their respective assurance systems is to be conducted. The results from this benchmarking are expected to allow CMC certified farmers to access markets for 4C Compliant Coffee without having to undergo a full 4C verification audit, thus decreasing costs for Brazilian coffee farmers and providing increased market access for verified coffee.
4C ASSOCIATION – Annual Report 2013
UTZ Certified The project Stepping-up from 4C Compliance to UTZ certification, initiated in 2012 by the Colombian Coffee Growers Federation (FNC), the Sustainable Coffee Program (SCP) powered by IDH (The Sustainable Trade Initiative), Tchibo GmbH, UTZ Certified and the 4C Association, continued with the consolidation of the theoretical comparison of the two standards and the field test phase. A total of 92 farmers linked to the project achieved Utz certification, confirming that the 4C Entry-level sustainability standard helps farmers to take the first crucial steps on their journey, providing a strong foundation for them to move to higher levels of sustainability practices such as the ones required to achieve UTZ certification. The project, which was carried out in Colombia, showed that the more general 4C principles often encompass several UTZ control points, which are more specific in their requirements. There were key areas in which the 4C verified farmers are well prepared to step up to UTZ certification. These areas include efficient use of pesticides, fundamental rights and a basic traceability system. The qualitative results of the comparison explaining the practical steps for farmers to achieve UTZ certification have been developed within the framework of the project and reflected in a comprehensive guide for farmers which is freely available for further use.
ISEAL Alliance In the quest to contribute to the continued development of the ISEAL Alliance through increased collaboration and exchange with other sustainability standards, the 4C Association’s Executive Director has been unanimously elected to serve on the ISEAL Board as the 4C Association representative. Considering the 4C Association is one of the younger standard systems within the ISEAL Alliance, having been established in 2007 and a full ISEAL member since 2011, this a valued achievement and a responsibility the 4C Association is taking very seriously.
21
Supply & Demand for sustainably produced coffee
“The 4C Entry-level Standard enabled us to access the sustainable coffee market. By receiving targeted trainings on such topics as good agricultural practices and management skills, we have been able to continually improve our performance and thus become certified with two other sustainability standards�. Mr. Le Duc Huy, Vice Director of Simexco DakLak, a 4C Unit in Vietnam.
A new milestone towards a sustainable coffee sector was achieved in 2013 with the 4C Association reporting tripled volumes of 4C Compliant Coffee. The quantity of 4C Compliant Coffee received by roasters increased to over 7.5 million bags of coffee (approx. 453,000 tons) for the 2012/13 period*. Up from 2.5 million bags reported in the previous reporting period, this significant increase emphasises the coffee sector’s long-term commitment and unprecedented progress towards sustainability. This progress also includes the increase in collaboration between the 4C Association and other standards - approximately 30% of available volumes of 4C Compliant Coffee is also certified under the
other standards. The total volume of available 4C Compliant Coffee increased to over 39 million bags for the reporting period, resulting in an overall supply and demand ratio of 5 to 1. A key contribution to this positive growth is the support that coffee farmers are receiving from other 4C Members, such as cooperatives, exporters and roasters, with vital information, technical support and practical training to help them produce 4C Compliant Coffee. In line with our objective, these figures show a clear trend that not only are more coffee farmers beginning their journey towards sustainability, but they are also continuing it by becoming certified with the other certification standards.
* The 4C Council adapted the Commercial Reporting timeframe to the calendar year instead of coffee year to allow for better alignment with members and comparability with other standards. This figure refers to the 15 month period covering October 2012 to December 2013 in order to implement this shift in reporting timeframes.
4C ASSOCIATION – Annual Report 2013 2010 2011 2012 2013 2010 2011 2012 2013
Purchases / Reception of verified and certified coffee in metric tonnes (MT)
2010 2011 2012 2013 2010 2011 2012 2013
2010
2011
2012
2013
Rainforest Alliance
114,884
129,864
139,856
167,967
UTZ Certified
120,994
136,752
188,096
224,028
Fairtrade International
104,216
115,574
133,000
149,000*
4C Association
23,160
48,617
152,000
453,899
2010 2011 2012 2013 2010 2011 2012 2013
Production / available supply of verified and certified coffee in metric tonnes (MT)
2010 2011 2012 2013 2010 2011 2012 2013
2010
2011
2012
2013
Rainforest Alliance
219,337
260,702
377,757
454,962
UTZ Certified
394,003
476,903
715,648
726,591
Fairtrade International
358,000
393,000
396,641
440,000*
4C Association
646,469
906,348
1,785,078
2,359,100
*estimated, including estimated FT US figures
23
Supply & Demand for sustainably produced coffee Key producer origins such as Brazil, Vietnam, Honduras, Colombia, Peru, and Indonesia were well reflected in the impressive growth of received volumes of 4C Compliant Coffee. Individual supply and demand ratios however show a level of variation depending on the origin, partly due to the aforementioned overlap with certified supply, and partly due to specific (export) market requirements or commercial preferences of farmers. This is evident in the Africa region, whereby the 4C Association has identified certain areas that need to be addressed.
4C ASSOCIATION – Annual Report 2013
Production Potential
per country / region
COUNTRY / REGION
Africa
Asia (excl. Vietnam and Indonesia)
Vietnam
Indonesia
Brazil
Colombia
Central America (excl. Honduras)
Honduras
Peru
Total
SUPPLY (MT)
10,219
68,632
548,746
40,715
1,070,690
365,856
59,558
90,592
104,092
2,359,100
Received volumes
per country / region
COUNTRY / REGION
Africa
Asia (excl. Vietnam and Indonesia)
Vietnam
Indonesia
Brazil
Colombia
Central America (excl. Honduras)
Honduras
Peru
Total
VOLUMES RECEIVED (MT)
355
17,339
167,943
18,156
149,787
24,695
9,078
41,244
25,302
453,899
25
The Verification System The 4C Association witnessed unprecedented growth in 2013. The number of 4C Units grew within the space of 12 months from 178 to 263. This increase in 4C Units, scattered throughout 21 countries, signifies the synchronous increase in demand for 4C Compliant Coffee and the increased commitment by industry and trade members towards a more sustainable production process. It also indicates the effectiveness of the 4C Entry-level standard as it is now encompasses over 360,604 Business Partners, most of them farmers, and 1,266,425 workers and more than 1,462,884 Hectares. To meet the increasing demand for verifications and ensure quality of verification services, the 4C Secretariat increased its resources in the verification department and prepared a series of verifier trainings, calibration workshops, and witness audits in Kenya, Peru, Vietnam, Brazil and China. Additionally, the 4C Code Implementation Guide was published and aims to help 4C Units better understand the process from the first steps of setting up a 4C Unit to the point when the 4C License is issued.
4C ASSOCIATION – Annual Report 2013
2008
2009
2010
2011
2012
Africa
No. of 4C Units
2013
2008
2009
2010
2011
2012
2013
Ethiopia
1
1
1
0
0
0
Kenya
1
3
2
3
14
18
Rwanda
0
1
1
1
1
1
Tanzania
0
1
1
1
0
0
Uganda
2
3
2
2
2
4
1
1
Malawi
Asia
Latin America
Total Africa
4
9
7
7
18
24
Vietnam
8
12
10
16
48
74
Indonesia
3
3
3
4
9
16
Papua New Guinea
1
1
1
5
6
5
Thailand
1
1
1
4
8
12
China
1
5
India
5
8
Total Asia
13
17
15
29
77
120
Brazil
9
12
8
9
23
25
Colombia
3
7
12
13
16
25
Costa Rica
1
2
2
2
1
1
El Salvador
2
4
4
7
8
7
Guatemala
3
3
3
3
3
3
Honduras
1
2
1
3
13
15
Mexico
2
2
3
3
7
12
Nicaragua
1
3
4
3
3
3
9
28
Peru
Grand Total
Latin America
22
35
37
43
83
119
Grand Total
39
61
59
79
178
263
27
No. of Hectares
2013
2008
2009
2010
2011
2012
2013
903
903
903
0
0
0
Ethiopia
940
4,922
3,982
5,646
6,756
9,555
Kenya
0
183
183
183
242
242
Rwanda
0
4,018
4,018
4,018
0
0
Tanzania
4,879
5,329
1,813
4,032
9,849
5,830
Uganda
980
921
Malawi
6,722
15,354
10,898
13,879
17,827
16,548
Total Africa
13,494
27,844
28,075
19,778
98,832
156,577
Vietnam
3,846
3,846
3,846
5,974
14,094
34,980
Indonesia
1,451
1,451
1,451
2,910
4,168
4,319
Papua New Guinea
2,005
2,005
2,005
7,424
16,435
20,674
Thailand
1,224
10,301
China
3,285
6,765
India
20,796
35,145
35,377
36,086
138,038
233,616
Total Asia
153,773
191,084
210,029
277,843
568,746
689,845
Brazil
5,427
102,929
142,283
192,234
204,983
315,255
Colombia
3,797
3,877
3,877
4,946
4,515
4,515
Costa Rica
2,141
3,143
6,195
4,704
5,772
6.549
El Salvador
12,808
12,808
13,121
7,779
7,400
7,400
Guatemala
138
138
138
9,665
38,967
48,017
Honduras
2,761
2,761
4,503
5,190
12,115
42,399
Mexico
960
13,184
14,647
13,687
2,178
1,505
Nicaragua
32,500
97,235
Peru
1,212,720 Latin America
181,805
329,924
394,793
516,048
877,176
209,322
380,423
441,068
566,013
1,033,041 1,462,884 Grand Total
2012
2011
2010
2009
Africa
Asia
Latin America
Grand Total
2008
4C ASSOCIATION – Annual Report 2013
2008
2009
2010
2011
2012
Africa
2013
No. of Business Partners 2008
2009
2010
2011
2012
2013
Ethiopia
1,001
1,001
1,001
0
0
0
Kenya
9
43
34
12,763
16,530
36,016
Rwanda
0
1,079
1,079
1,079
1,354
1,354
Tanzania
0
1,829
1,829
1,829
0
0
Uganda
5,842
6,660
3,344
5,471
7,536
9,698
3,126
2,179
Malawi
Asia
Latin America
Total Africa
6,852
10,612
7,287
21,142
28,546
49,247
Vietnam
6,857
15,173
16,262
11,551
57,325
95,229
Indonesia
2,485
2,485
2,485
4,032
9,637
22,924
Papua New Guinea
111
111
111
2,156
3,255
3,548
Thailand
515
515
515
2,699
5,054
6,508
China
19
1,379
India
86
644
Total Asia
9,968
18,284
19,373
20,438
75,376
130,232
Brazil
3,512
4,522
4,414
12,846
20,126
21,390
Colombia
2,968
27,721
38,480
40,236
57,837
112,368
Costa Rica
1,135
1,150
1,150
977
882
882
El Salvador
36
64
347
319
231
205
Guatemala
1,934
1,934
1,935
565
570
570
Honduras
29
29
29
1,015
6,383
7770
Mexico
139
139
903
1,502
4,084
12,395
Nicaragua
123
529
688
565
171
38
9,445
25.507
Peru
Grand Total
Latin America
9,876
36,088
47,946
58,025
99,729
181,125
Grand Total
26,696
64,984
74,606
99,605
203,651
360,604
29
Balance sheet
& Revenue and Expenses The overall financial situation of the 4C Association continued satisfactorily in 2013 with revenues 5% over and expenses 6% below original estimations. What brought up revenues is primarily fees from new members to the amount of €199k. This positive development made possible two supplementary budgets over the course of 2013 and led to an asset growth of €46k. Open receivables were further reduced, which highlights the loyalty and satisfaction of members. Investments were rather moderate (€54k), in accordance with 2013 planning. On the Property and Liabilities side of the balance sheet, fixed reserves were defined by the Council to be €570k after a comprehensive risk analysis. This renders retained earnings to be currently €364k, paving the way for increased investment activities in the future.
REVENUES 1. Membership Fees
2013 2012 € ´000
€ ´000
2003
1548
2. Project Subsidies & Grants
0
61
3. Services & Workshop Fees
128
150
15
9
2145
1767
4. Interest & Other Income Total Revenues
EXPENSES 1. Employment Costs 2. Office, Telcom/IT
ASSETS A. Fixed assets
2013 2012 € ´000
€ ´000
€ ´000
1034
843
173
122
3. Services (Comms, Finance)
220
102
266
188
5. Consultancy
258
102
6. Field Project Subsidy
0
20
7. Write-offs Receivables
63
93
8. Depreciation
86
80
9. Other Costs
0
3
2100
1552
46
215
Total Expenses
1767
€ ´000
4. Travel, Meetings
10. Net Revenues for the Year
Balance Revenues 2145
2013 2012
Balance Expenses 2145 1767
PROPERTY & LIABILITIES
2013 2012 € ´000
€ ´000
157
181
A. Association property
934
889
I. Intangible assets
63
105
I. Statutory Reserves (Equivalent)
570
500
II. Tangible assets
93
76
B. Current assets I. Receivables and other assets II. Cash
1077
924
80
114
997
809
II. Revenue Reserves
319
174
III. Operational Result
46
215
B. Accruals (Provisions)
182
157
C. Liabilities
104
59
0
0
I. Liabilities to banks
Total
1234 1105
II. Payables
51
41
III. Other liabilities
53
18
D. Deferred Income
14
0
Total
1234 1105
4C ASSOCIATION – Annual Report 2013
Budget
Cash Flow Statement 2013 (indirect method) Cash 2012 Result Depreciation ∆ Receivables Invest ∆ Liabilities ∆ Accruals Deferred Income
809 46 86 35 -62 45 24 14
Cash 2013
997
BUDGET 2014 CATEGORIES Income Memb. Fees Income Extra Services Revenues Total [1] Employment Office, Telcom/IT Financial Services Travel, Meetings Consultancy Communications Services Expenses Total (cash-relevant) [2] Depreciation Write-off Receivables - old Write-off Receivables - new [3] Change in Net Assets Investments [4]
Cash Result [1]+[2]+[3]+[4]
Amounts 2.099 k 150 k 2.249 k -1.390 k -162 k -70 k -268 k -118 k -77 k -2.084 k -95 k -35 k -35 k -1 k -110 k
19 k
& Cash Flow The Budget for 2014 was approved at the 6th Council Meeting in Bonn (18th/19th December, 2013). The decision also included expense plans with regard to specific growth thresholds in membership fees.
31
Trade & Industry
Members & Supporters
A Rural Corretora de Café e Cereais SS (Brazil) | Elias International (The Netherlands) | I & M Smith (South Africa) | Inversiones Café Moreno (Peru) | Coffee Management Services Limited (CMS) (Kenya) | Exata Corretora (Rodrigo Pelucio de Lima e Cia Ltda) (Brazil) | Ho Phuong Co. (Vietnam) | Khuc Gia Thanh (Vietnam) | Minh Nhat Vina Coffee Co. Ltd. (Vietnam) | Thuong Mai Dich Vu Hoang Quyen (Vietnam) | Thuong Mai Phuc Minh (Vietnam) | Ajinomoto General Foods (AGF) (Japan) | ALDI Einkauf (United States (USA)) | ALDI Süd (Germany) | ALDI Nord (Germany) | Alois Dallmayr Kaffee (Germany) | Beyers Koffie (Belgium) | Bun Pty Limited Trading as Bun Coffee (Bun Coffee) (Australia) | C.A. Wille Handels- und Verwaltungsgesellschaft mbH (Germany) | Coop Genossenschaft (Switzerland) | Deutsche Extrakt Kaffee (DEK) / CAFEA (Germany) | EKAF Industria Nationale del Caffe (Italy) | Fichaux Industries (France) | Gimoka (Italy) | Gustav Paulig (Finland) | Instantina Nahrungsmittel Entwicklungs- und Produktions (Austria) | J. Hornig (Austria) | Julius Meinl Industrieholding (Italy) | Kjeldsberg Kaffebrenneri AS (Norway) | Koffie F. Rombouts (Belgium) | Mondelēz International (United States)* | Krüger (Germany) | Lidl (Germany) | Löfbergs Lila (Sweden)* | Melitta Europa (Germany) | Naber Kaffeespezialitäten Handels GmbH (Austria) | Nestlé (Switzerland)* | Röstfein Kaffee (Germany) | Santora Kaffee-Systeme (Austria) | Schweizerische Kaffeeröstereien (United Coffee) (Switzerland)* | Strauss Commodities (Switzerland) | Tchibo (Germany)* | Agroindustrial y Comercial Arriola e Hijos (AICASA) (Peru) | Armajaro Trading (United Kingdom) | Baoshan White Tiger Coffee Commercial Import & Export (China) | Café Tres Coracoes (Brazil) | Cafe Ventura (Honduras) | CAFEBRAS - Comércio de Cafés do Brasil (Brazil) | Coex Coffee International (United States (USA)) | Coffee Planet Corporation (Honduras) | Coffy Handels-Gesellschaft Bremen mbH (Germany) | CV. Antara Saudara (Indonesia) | Ecom Agroindustrial Corp (Switzerland)* | EFICO (Belgium)* | Hamburg Coffee Company HACOFCO (Germany) | Ibericafé Import (Spain) | Icatu Comércio Exportação e Importação (Brazil) | IMPEXCA (Nicaragua) | Iniciativas Comerciales Navarras (ICONA) (Spain) | Intimex Group (Vietnam) | ITOCHU Corporation (Japan) | J. Th. Douqué's Koffie (The Netherlands) | JR Comércio e Exportação de Café (Brazil) | Kaffee-Import-Compagnie (KIC) (Germany) | Kanematsu Corporation (Japan) | Lanço - Comercio de Matérias Primas, LDA (Portugal) | Legender Coffees Comercio de Cafes (Brazil) | Louis Dreyfus Commodities (Switzerland) | Marubeni Corporation (Japan) | MC Coffee do Brasil (Brazil) | Menegueli & Garcia Comércio e Exportação de Café (Brazil) | Mercon Coffee Group (United Kingdom) | Mitsui & Co. (Colombia) | NB Tealdo & Co. (Peru) | Nedcoffee (The Netherlands) | Neumann Gruppe GmbH for and on behalf of Neumann Kaffee Gruppe (Germany) | Olam International (Singapore)* | Peruvian Coffee (Peru) | Petec Coffee (Vietnam) | PRATAPEREIRA Comercio Exportação e Importação de Café (Brazil) | Rashid Moledina & Co. (MSA) (Kenya) | Sagrados Coracoes Industria e Comercio de Alimentos (Brazil) | Schluter (Switzerland) | SOCADEC (Switzerland) | Sopex Asia (Singapore) | Sucafina (Switzerland) | Supremo (Belgium) | Tong Teik (Vietnam) | Touton (France) | Tristão Cia. de Comércio Exterior (Brazil) | Tristão Trading (Panama) (United Kingdom) | Valorização Empresa de Café (Brazil) | Viet Nam National Coffee Corporation (Vinacafe) (Vietnam) | VOLCAFE (Switzerland)* | Walter Matter (Switzerland) | Yunnan Simao Beigui Coffee Co. (China) | Amazonas Trading Peru (Peru) | Anh Minh Company Ltd. (Vietnam) | Asal Jaya (Indonesia) | Asia Makmur (Indonesia) | Atlântica Exportação e Importação (Brazil) | Cafe de Exportacion S.A. (CADEXSA) (Honduras) | CAFECO (El Salvador) | Cafes Finos de Exportacion S. (Honduras) | Cat Que Trading and Production Company (Vietnam) | Comercio & CIA (Peru) | Comexim (Brazil) | Compañia Hondureña del Café (HONDUCAFE) (Honduras) | Compañia Jinotegana del Café (COJCAFE) (Nicaragua) | Cooperativa Agrícola de Unaí Ltda - COAGRIL (Brazil) | Dai Loc Co. (Vietnam) | Dehong Hogood Coffee Co. (China) | DTK Corporation (Vietnam) | Exportadora de Cafe Guaxupe (Brazil) | Exportadora El Volcán (El Salvador) | Exportadora Romex (Peru) | Hoa Trang Gia Lai Import Export Company (Vietnam) | Hung Yen (Vietnam) | HVC - Exportaciones (Peru) | Intimex Daknong (Vietnam) | Intimex My Phuoc (Vietnam) | Intimex Nha Trang Import-Export Coffee (Vietnam) | Inversiones Agroindustriales S.A. (INAGINSA) (Honduras) | Kunming Fumin Import and Export Co. (China) | Minh Huu (Vietnam) | Minh Tien Coffee Private Enterprise (Vietnam) | Monpi Coffee Exports Ltd. (Papua New Guinea) | Nam Nguyet Trading Co. Ltd (Vietnam) | Negociaciones Agroindustrial Arévalo (NARSA) (Peru) | Negociaciones y Exportaciones LLACTA (Peru) | Nestle S.A. | Nguyen Huy Hung (Vietnam) | Nhu Tung Ltd. Co. (Vietnam) | Nicchio Sobrinho Café (Brazil) | Noble Brasil (Brazil) | Noble Colombia (Colombia) | Noble Resources Vietnam (Vietnam) | Perales Huancaruna (Perhusa) (Peru) | Peruvian Coffee – OVM (Peru) | Pu’er Arabicasm Coffee Trading (China) | Puer Kefei Coffee (China) | Puer Livesun Trading (China) | Racafe & CIA S.C.A (Colombia) | Sarimakmur Tunggal Mandiri (Indonesia) | Simexco Dak Lak (Vietnam) | Taman Delta Indonesia (Indonesia) | Terra Forte Exportação e Importação de Café (Brazil) | Thao Nguyen Agricultural Products (Vietnam) | Tin Nghia Corporation (TIMEXCORP) (Vietnam) | Ulubelu Cofco Abadi (Indonesia) | Unicafé Companhia de Comércio Exterior (Brazil) | Vinh Hiep Co. Ltd (Vietnam) | YL Coffee & Tea (China) | Yunnan Bobang Coffee Co. (China) | Yunnan Coffee Processing Plant (China)
4C ASSOCIATION – Annual Report 2013
Producers
Civil Society
Advantage Coffee Company (China) | Agro Xicotepec 2000 (Mexico) | Bali Exotic Beans / CV Raisa Forever (Indonesia) | Baoshan Gaolaozhuang Agricultural & Sideline Products Development (China) | Busaanyi Farm (Uganda) | Central de Cooperativas Agrarias Cafetaleras (COCLA) (Peru) | Cocaes (Brazil) | Coffee a Cup Cooperative (Uganda) | Comac Estate Pte (China) | Coocacer Araguari (Brazil) | Cooperativa dos Cafeiculturos do Sul do Estado do Espírito Santo (CAFESUL) (Brazil) | Federación de Cooperativas Agrícolas de Productores de Café de Guatemala (FEDECOCAGUA) (Guatemala)* | Federación Nacional de Cafeteros de Colombia (FNC) (Colombia)* | Finca el Platanillo (Guatemala) | Honduran Quality Coffee S de R.L. (Honduras) | KADERES Peasants Development Public Limited Company (Tanzania) | Kagera Cooperative Union (KCU) (Tanzania) | Kangoriaki Farmers Cooperative Society (Kenya) | Mukasa Estates (Uganda) | Nsangi Coffee Farmers Association (NCFA) (Uganda) | Productores de Guatimoc S. de S.S. (Mexico) | Satemwa Tea Estates (Malawi) | SOCPROCPCAM (Cameroon) | Union Régionale Victoire (UIREVI) (Ivory Coast (Cote D'Ivoire)) | Angra Cooperative Society (Papua New Guinea) | Apo Cooperative Society (Papua New Guinea) | Asociacion de Productores Agricolas de Timana (ASPROTIMANA) (Colombia) | Asociación De Productores De Café De Alta Calidad Del Sur Occidente Del Huila (OCCICAFE) (Colombia) | Asociación de Productores Ecologicos 'Café del Alto Mayo' (APECAM) (Peru) | Asoyariguies (Colombia) | Associação de Cafés Especiais do Norte do Pioneiro do Paraná (ACENPP) (Brazil) | Baoshan Longyang Jinlu Agricultural Products (China) | Baoshan Yunlu Coffee Production and Development Co. (China) | CAFENOR PERÚ (Peru) | COCAPEC (Cooperativa de Cafeicultores e Agropecuaristas) (Brazil)* | Coffee Management Services Ltd. (CMS) - Thiriku FCS (Kenya) | COOP CEDROS Café (Peru) | Cooperativa Agraria Cafetalera (CAC) Satipo (Peru) | Cooperativa Agraria Cafetalera Tahuantinsuyo de Pichanaki Nº 5 (Peru) | Cooperativa Agraria dos Cafeicultores de São Gabriel - COOABRIEL (Brazil) | Cooperativa Agrícola Industrial Victoria (Costa Rica) | Cooperativa Agropecuária de Nepomuceno (COAGRONEP) (Brazil) | Cooperativa Agropecuaria Regional Unión Chinacla (Caruchil) (Honduras) | Cooperativa Cuzcachapa de R.L. (El Salvador)* | Cooperativa de Caficultores de Andes (Cooperandes) (Colombia) | Cooperativa dos Cafeicultores da Região de Lajinha (COOCAFE) (Brazil) | Cooperativa dos Cafeicultores da Zona de Tres Pontas (COCATREL) (Brazil) | Cooperativa dos Cafeicultores da Zona de Varginha (Minasul) (Brazil) | Cooperativa Regional de Cafeicultores em Guaxupé (Cooxupé) (Brazil) | Cooperativa Regional dos Cafeicultores em Sao Sebastiao do Paraiso (Cooparaíso) (Brazil) | Deep River Estate (Kenya) | Eakmat (Vietnam) | Ecologic Harvest Chanchamayo (Peru) | El Saitillal (El Salvador) | Expocaccer - Cooperativa dos Cafeicultores do Cerrado (Brazil) | Fairview Estate - Deleted (Kenya) | Fazenda Iracema (Brazil) | Finca Nuevo Mexico (Mexico) | Gatunyo Kigio Farmers Cooperative Society (Kenya) | Githaka Estate (Kenya) | Green Hills Bolaven (Laos) | Irrigithathi Estate (Kangema Farmlands Ltd.) (Kenya) | Itapuan Coffees (Brazil) | Jose Miguel Antonio Menendez y Jaime Roberto Menendez Avelar (MACANCE) (El Salvador) | Kabonera Coffee Farmers' Association (Uganda) | Kange Cooperative Society (Papua New Guinea) | Kawethei Farmers Cooperative Society (Kenya) | Kigutha Estate (Kenya) | Kihuri Estate (Kenya) | Kofinaf (Kenya) | Lam Vien Coffee Cooperative (Vietnam) | Mabira Coffee Farmers' Association (Uganda) | Machure Coffee Estate (Kenya) | Magumu Estate (Kenya) | Maji Mzuri Estate (Kenya) | Manira Estate (Kenya) | Mihando Estate (Kenya) | Muhugu Estate (Kenya) | Mzuzu Coffee Planters Cooperative Union (Malawi) | Phuc Sinh Corporation (Vietnam) | Phuoc An Coffee (Vietnam) | Pronatur (Peru) | Pueblos en Acción Comunitaria (PAC) (Nicaragua) | Sociedad Cooperativa de Cafetaleros de Ciudad Barrios (CAFECIBA) (El Salvador) | State-operated Xincheng Farm (China) | Tade GG Highland Forest Coffee Producer PLC (Ethiopia) | La Esperanza Coffee Farm (Colombia)
Christliche Initiative Romero (CIR) (Germany)* | Fairtrade Labelling Organizations (FLO) International (Germany) | Pesticide Action Network (PAN) UK (United Kingdom) | Rainforest Alliance (RA) (United States (USA)) | UTZ CERTIFIED (The Netherlands) | TechnoServe (TNS) (United States (USA)) | Café Africa Uganda (Uganda) | Solidaridad Network (The Netherlands) | Fair Trade Organization Kenya (FTOK) (Kenya) | FUNDE (Fundación Nacional para el Desarrollo) (El Salvador) | ONG Aidons les Deplacés (Ivory Coast (Cote D'Ivoire)
Associate Members Robert Waggwa Nsibirwa (Uganda) | Albrecht Schwarzkopf (Germany)* | Annemieke Wijn (Germany) | Bernardo van Raij (Brazil)* | Carsten Schmitz-Hoffmann (Germany) | Diego Pizano Salazar (Colombia)* | Dr. A. Damodaran (India) | Erwin R. Roetert Steenbruggen (The Netherlands) | Filtone Chinyemba Sandando (Zambia) | Hein Jan van Hilten (South Africa)* | J.A.J.R.Vaessen (The Netherlands)* | Jan de Smet (Belgium) | Joppe Vanhorick (The Netherlands)* | Louis Ban-Koffi (Ivory Coast (Cote D'Ivoire)) | Markus Fischer (Costa Rica) | Morten Scholer (Switzerland) | Olivier Naray (Switzerland) | Patrick Leheup (Switzerland) | Ramaz Chanturiya (Russian Federation) | Ryota Ito (Japan) | Sri Saroso (Indonesia)* | Viviana Jiménez (United Kingdom) | Heidi Feldt (Germany) | Surendra Kotecha (United Kingdom) | African Fine Coffees Association (AFCA) (Uganda) | Anacafé (Asociación Nacional de Café) (Guatemala)* | Asociación Mexicana de la Cadena Productiva del Café, A.C. (AMECAFE) (Mexico) | Conselho dos Exportadores de Café do Brasil (CECAFE) (Brazil) | Conselho Nacional do Café (CNC) (Brazil)* | Deutscher Kaffeeverband (DKV) (Germany) | European Coffee Federation (ECF) (The Netherlands) | National Union of Coffee Agribusinesses and Farm Enterprises (NUCAFE) (Uganda) | Norwegian Coffee Association (NCA) (Norway)* | RIAD (Reseau Ivorien Agriculture Durable) (Ivory Coast (Cote D'Ivoire)) | Swiss Coffee Trade Association (SCTA) (Switzerland) | The British Coffee Association (BCA) (United Kingdom) | Unión de Cooperativas de Cafetaleros de El Salvador (UCAFES) (El Salvador) | Vietnamese Coffee and Cocoa Association (VICOFA) (Vietnam)* | Consejo Salvadoreño del Café (CSC) (El Salvador) | Molenbergnatie (Belgium) | Pacorini Vietnam (Vietnam) | Thanh Ha (Haforexim) (Vietnam) | Yara International (Norway) | ABN AMRO Bank (The Netherlands) | Federal Ministry for Economic Cooperation and Development (BMZ) (Germany) | Flanders International Cooperation Agency (FICA) (Belgium)*
Note: New members are highlighted bold * Founding member
33
Directory
Council Members Producer representatives Robert Waggwa Nsibirwa (Chair) Le Ngoc Bau Adriana Mejía Cuartas Alexandre Vieira Costa Monteiro
AFCA, Uganda VICOFA, Vietnam FNC, Colombia Cooperativa Cooxupé, Brazil
Trade and Industry representatives Linda Butler (Vice Chair) Cornel Kuhrt Mark Furniss Francesco Tramontin
Nestlé Tchibo GmbH Volcafe Mondelēz International
Civil society representatives Albrecht Schwarzkopf (Treasurer) Keith Tyrell Marcel Clement John Schluter
CIR PAN UK Rainforest Alliance Café Africa
4C Secretariat (as per 1st June 2014) Executive Director Melanie Rutten-Sülz Director Sustainability Innovations Annette Pensel Management and HR Officer Angela Stölzle Standards Manager Juan Isaza Key Account Manager Andrea Brüstle Communications Manager Josh Edwards (Verónica Pérez Sueiro) Finance Manager Thomas Müller-Bardey Administration Officer John Hurd ICT & Operations Manager Vasilios Kotitsas IT Officer Carmelo Bivona Project Manager Lars Kahnert Project Manager Africa John Abaho Monitoring & Evaluation Manager George Watene Monitoring Officer Verification Sebastian Reck Verification Manager Cao Thanh Van Verification Officer Franziska Bringe Verification Officer Mounia Essefiani Field Manager Cornelis Hanssen Manager Brazil Nathália Monéa Manager Latin America Guillermo Belloso Manager Vietnam Luu Van Hoang (Do Ngoc Sy) Officer Vietnam Vu Dinh Khiem Manager Indonesia Wahyu Wibowo Manager Eastern Africa Anne Chepkoech
Imprint Publisher 4C Association Adenauerallee 108 53113 Bonn Germany The 4C Association is legally registered with the Register of Commerce in Geneva, CH-660-2928006-4. 4C Association c/o CR Gestion & Fiduciaire SA Route des Jeunes 9 1227 Les Acacias-Genève , Switzerland Responsible for content Melanie Rutten-Sülz Editor Josh Edwards 4C Communication PHONE +49 (0)228 850 50 15 EMAIL communication@4c-coffeeassociation.org Concept & Design David Drexler Studios Munich, Germany PHOTOGRAPHY David Bonilla Cover, Page 7, 11, 23 Steve Russell Page 13 4C Association Page 15, 19 PAN UK Page 17 Claire Hogg Page 21, 25, 27, 31
4C
Worldwide 4C Office East Africa
4C Secretariat
c/o AFCA Plot 4, Bazarabusa Drive, Off Luthuli Avenue, Bugolobi, Kampala, Uganda PHONE: +256 414 269 140/1/7 EMAIL: ea@4c-coffeeassociation.org
Adenauerallee 108 53113 Bonn, Germany PHONE +49 (0) 228 850 50 0 FAX + 49 (0) 228 850 50 201 EMAIL: info@4c-coffeeassociation.org
4C Office Indonesia
4C Office Central America
Graha Sucofindo 3rd Floor, Jl. Gatot Subroto 161 Bandar Lampung 35228, Indonesia PHONE: +62 721 8031 009 EMAIL: indonesia@4c-coffeeassociation.org
San Salvador, El Salvador PHONE +503 7787 0630 EMAIL: ca@4c-coffeeassociation.org
4C Office Vietnam
4C Office Brazil
Nam Nguyen Hotel Room 407, 4th floor No. 30 Tran Quang Khai Street Buon Ma Thuot city DakLak province, Vietnam PHONE +84 (500) 397 7579 EMAIL: vietnam@4c-coffeeassociation.org
c/o IMAFLORA Estrada Chico Mendes, 185 Piracicaba – SP | Brazil CEP 13426-420 PHONE: +55 (19) 3429 0818 MOBILE: +55 (19) 98331 0807 EMAIL: brazil@4c-coffeeassociation.org
www.4c-coffeeassociation.org