The PoultrySite Digital - July 2011 - Issue 7 - Global Online Digital Poultry Magazine

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Regional News, Company News, Events in Your Area

How to Produce More Quality Turkey Poults

Global Market Analysis

Breeder body weight management & optimising incubation

FAO’s forecast for poultry meat production in 2011

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Plus much, much more..!

POULTRY Digital Expert Knowledge at your Fingertips July 2011 - Issue 7

Challenges of Supplying Quality Turkey Meat to Meet Global Demand for Food A look at past, present and future supply and demand of turkey meat by Richard Hutchinson of Aviagen Turkeys. Jackie Linden, senior editor of ThePoultrySite, reports from the Temperton Fellowship presentation in London in June 2011.

The turkey business may have changed since Richard Hutchinson started his career in turkey production 35 years ago but, now having reached the position of Director for Sales and Marketing at Aviagen Turkeys, he continues to look forward with optimism. He opened his presentation to the Temperton Fellowship saying: "I see many opportunities for turkey meat going forward."

BACKGROUND Originally, the turkey market in the UK centred on whole birds for the Christmas and Easter markets, and for Thanksgiving in the US. In the mid1970s, it was Italy that dominated turkey production in Europe but the US led the way for the industry, Mr Hutchinson said.

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