CONCEPT Brief 1 - Baking Products OUGD303 FMP
The concept of this brief was to come up with a new brand of Baking products that has a more visual appeal to the younger audience. The whole visual identity was to be applied across the most common products you normally find when it comes to baking to show how it works through a range. Along side the baking products there are most supporting products that are associated with baking. These show how the visual identity can be taken from the main set of products and applied to other materials.
The visual identity of the range has a character of a bear. Using a character that the younger audience can identify with, gives the product an element of humour and real context. The bear represents a friendly character which is easily recognizable to kids that shows some interaction with the products. Each product has been designed with the paws holding the products and showing the product on the bellie.
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