Denotation There is an image of actor/celeb Robert Downey JR,the shot is a far mid shot he is centre of the cover, he is wearing a vest and you can see his heart from the movie Iron Man glowing through and he is holding onto some mechanical equipment and his iron man helmet The masthead EMPIRE is sans serif, it’s bold and it’s red. It’s fully capitalized and it slots behind the image. The cover has a gold, red, white colour scheme; there is two different types of fonts, which is used throughout the cover. There are three images down the right side of the cover two do not have eye contact, they are all still from recent films.
The image The image connotes that Robert Downey JR is very powerful and commanding this is shown through the pose he is in and the shot type, the masthead slots behind the image this again connotes that the celeb is the most important person on that cover, the is intertextuality because he is holding his iron man helmet which is very iconic of the iron man films, this is appropriate with the text. Masthead The mast head connotes brand identity that is repeated thought the magazine, it’s the magazines identity and thus stands out above all the text, it follows the rule of thirds by having a strong presence on the top left. It also takes the vast quantity of the top half of the magazine up where readers would look at first that’s where the most important information is. The House style The house style is a red sans serif (Much like the mast head), White serif, and gold sans serif (Same typography as the masthead but in gold) the use of red, red is a colour that stands out significantly in the magazine it would be used to be aesthetically bold and grab the reader’s attention. The white is
used to show a more informative side to the magazine, and reflects the magazine genre of film. The gold is used to seem more exclusive and it makes the magazine seem very aesthetically pleasing. The magazine thought is a very spacious magazine it has a lot of white space and I feel this is because the magazine focuses a lot on the images and look this reflects the more filmic side of the magazine because in film it heavily focuses on cinematic, thus the audience would like to look at cinematography in the magazine. The three images The three images are there to give you a preview of what is inside of the magazine, they are exclusive stills of the biggest films at the time, this makes the magazine exclusive. The second mode of direct address on the cover is there to grab your attention.