Denotation The image is off star Anne Hathaway, it is a mid/long shot, and there is no direct mode of address. She is wearing black clothes, she has her hair in a bun and she has makeup on, she has handcuffs round her hands and her pose is sitting down with her hands up. It appears she is in a modern dining/kitchen setting. The image reflects the house style well. The Masthead is a red sans serif font with a white strike going through the letters; it is a big font and follows the rule of thirds, it follows the house style as set on the front cover. The mast head is layered behind the image The house style is white red and black, it follows the colour scheme of the front cover; some of the words are in bold some are not, they have many different sizes of fonts. The text is a short basic overview of what is on that page. The text includes movie, star and musical and other references The image The image is of star Anne Hathaway this brings a star factor to the magazine, the image is quite clearly a still from a film and that because of the star as well as being a feature image this connotes the genre of the magazine film. There is no direct mode of address with the reader this alienates the audience from the image and gives the effect that we are looking into the image, not that the image is looking at us, this is much like how you would feel if you went to the cinema to watch a film, the image is trying to emulate that. The target audience would quite like to see images like they were looking at cinematography in a film; the image is trying to cater to the audience’s needs. Masthead The Mast head has intertextuality to the old fashioned big cinemas in America with the font neon style; it has a strong presence in the top left and right following the thirds and would be easily noticeable when flicking through the magazine. The issue month is quite handy if you are a collector or interested in the magazines history and it helps the mainstream audience know if they missed last month’s edition. The masthead slots behind the image this connotes that the still is the most important part of the magazine.
House style The house style is red, black and white. The use of a bold medium sized red is effective because it grabs the reader’s eyes and it highlights the titles of the magazine articles, thus showing that the magazine thinks these are important and if you are interested you can read the white to see details and see if you want to read.