Addressing my audience Point of sale, my magazine would be sold in shops all-round the UK, such as Asda, Morrison’s and Tesco’s it would also be sold in more arty shops that are lacking in magazines to sell. It could also be sold outside theatres maybe along with theatre programs also the ideal place for it would be to be sold in the intervals of theatre shows. Elements of Attraction/brand identity The masthead could be could be considered a brand identity, although my actual brand identity is the EE taken from the masthead in the corner of every page/double page spread of the magazine. There is an obvious attraction to the logo and identity because it looks different to anything else on the magazine. The direct mode of address is there to grab the people’s attention in the shops; there is something about someone looking at you through the image it makes you feels emotionally connected to the magazine. The colour scheme is nice on the eyes and is consistent though the magazine this gives comfort to the audience.
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