HORRRORHOUND magazine analysis The layout of HORRORHOUND magazine follows a very conventional magazine structure, the Masthead “Horror hound” is located directly below the top of the magazine, this follows the rule of thirds, and the logo of the magazine is located in the upper left third. There is no selling line on this magazine, anchorage text “pacific rim” is located conventionally just above the bottom of the magazine in the lower thirds, and there are sell lines on the left hand side of the magazine accompanied by small thumbnails, bellow the sell line there is the barcode in its usual place as well as the prices and month, there is also a sell line just above the mast head breaking from convention, there is also a small masthead that I assume works as a mini logo in the rest of the magazine. The masthead “HORROR HOUND” is not as iconic of a horror genre as other horror genre magazine mastheads may be, the colours black and yellow together although they do connote danger I don’t think this is what this masthead is trying to connote, I think it is connoting a sci-fi horror genre hybrid, yellow often being a staple of the sci-fi genre and black often being a staple of the horror genre, the yellow also is aesthetically pleasing and matches the text and anchorage text. “HORROR HOUND” magazine uses the same font style for every edition only slightly altering the fill, they do this to a smaller extent compared to EMPIRE magazine, SHOCK HORROR or SCREAM magazines. This gives the magazine a much more simplistic feel and that it’s not trying to represent itself as a brand and more that what’s important is the information inside the magazine, the logo accompanying the masthead fits in well with the magazine and defiantly stands as its identity much more than the masthead. The Logo also includes a number of which after some research might be the issue number or what edition number it is since the release or maybe the edition within that year.
The house style of the magazine is white and yellow; this keeps the main image allot more vibrant and interesting and the text more of a addition to the feature, it also gives of the feel with its simplicity that what you see is what you get straight to the important news and articles. The main image is very effective at immediately putting across the genre of the magazine; all images from “HORRORHOUND” magazine have a slight artistic feel much like the older horror movie posters this gives it a slight nostalgic feeling and that they like to respect the past of these films and represent them, for instance issue number 39 was made in the same year as this issue but its feature is the film “THE TEXAS CHAINSAW MASACRE” this shows that the magazines like to represent the old and the new and like to have a homage to horror in its entirety. The people in the foreground of the picture give you a sense of scale and make the robot seem even more imposing, although it doesn’t have eyes, it has a visor sorts and the visor is looking straight at the audience giving a direct mode of address this unnerves the viewer slightly and makes them study the magazine more, there is a straight on mid shot this along with the direct mode of address is actually very unconventional because most horror movie magazine shots are tilted angles or long or close-ups or ECU, this does give the effect that it could jump out of the screen at any time, very spooky indeed. The sell lines are simple and to the point, accompanied by thumbnails that are featured in many horror films. The sell line at the top shows the diversity of the product and how like SCREAM magazine they feature many different genres other then film such as games; this differs from magazines such as SHCOK HORROR that stick to one genre and don’t expand. The anchorage text is much like you would expect to see in a poster the title of the film and then a motto or selling line, however they haven’t used the original font from the poster making this specific magazine exclusive to them.