Highline | Brand Guide

Page 18

HIGHLINE // TYPOGRAPHY A DO UBLETREE BY HI LTON

H E ADE R S & BO DY COPY

S U B -H E A D E RS & B O DY CO PY

Gotham is used mainly for headers and lengthy body copy. It should be used in all caps unless the body copy is more than a paragraph. For headers, the kerning can range from 100-350, depending on the size of the header.

Linux Libertine is used mainly for sub-headers and short body copy. It should be primarily used in lowercase, unless necessary to be in sentence case. Kerning should be set to 0 [zero] in body copy and -25 in headers and sub-headers.

GOTHAM

Linux Libertine Italic

LIGHT BOOK MEDIUM BOLD

Regular Italic

ex 1

Title: Gotham Medium / Kerning 100 Subhead Title: Gotham Medium Body Copy: Gotham Book

TI TL E HEADING subhead title

Lorem ipsum dolor sit amet, ea quis splendide est. In ullum audiam qui, ex mel fabulas contentiones, in luptatum vivendum mea. Nobis choro tempor ad per, sea viris vituperata cu. Qui omnes imperdiet ad, ludus tempor at est. Sit tota laudem gubergren ad, et salutatus constituam vix, doctus praesent ex quo. At velit appareat senserit quo, sumo decore pri ad.

ex 2

SemiBold Italic

Bold Italic

Title: Gotham Light Body Copy: Linux Libertine SemiBold Italic


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