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MARC-PHILLIP MICHEL
WAHLFACH STÄDTEBAU
WINTERSEMESTER 2013/2014
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SIMPLICITY IS BEAUTY
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CARS CLOTHING MUSIC STREAMING INTERNET BROWSERS SOCIAL NETWORKS SUPERHEROS OVERVIEW BRANDS ANHANG IMPRESSUM
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‘SIMPLICITY BOILS DOWN TO 2 STEPS 1.IDENTIFY THE ESSENTIAL. 2 . E L I M I N A T E T H E R E S T. ’ - Leo Babauta
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F A M O U S LOGOS
RE
D E S I G N E D
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I F T H I S I S N ’ T A R T, T H E N W H A T I S I T ? I F T H I S I S N ’ T A R T, T H E N W H A T I S ? I F T H I S I S N ’ T A R T, T H E N W H A T ?
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V W
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Z
BMW
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OPEL
‘ P erfection is achieved , not when there is nothing more to add , but when there is nothing left to take away . ’ - Antoine de Saint-Exupery
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ADIDAS
NIKE
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CONVERSE
‘ S I M P L I C I T Y I S T H E U LT I M AT E F O R M O F S O P H I S T I C AT I O N . ’ - Leonardo da Vinci
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SPOTIFY
B E AT S
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DEEZER
‘ O ur life is frittered away by detail . S im plify , simplify . ’ - Henry David Thoreau
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EXPLORER
CHROME
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OPERA
‘LESS IS MORE.’ - Mies van der Rohe
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t
f
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g
GOOGLE +
‘ M ake things as simple as possible but no simpler . ’ - Albert Einstein
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S SUPERMAN
B AT M A N
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THE FLASH
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e t
f
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g
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‘ C omplex things are easy to do . S implicity ’ s the real challenge . ’ -
Robert James Waller
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F A M O U S LOGOS
RE
D E S I G N E D
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‘ L ife is really simple , but we insist on making it complicated . ’ - Confucius
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‘ B eauty of style and harmony and grace and good rhythm depend on simplicity . ’ - Plato
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ADIDAS
NIKE
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CONVERSE
‘ I t is vain to do with more what can be done with less . ’ - William of Occam
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SPOTIFY
B E AT S
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DEEZER
‘ S implicity is ultimately a matter of focus . ’ -
Ann Voskamp
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EXPLORER
CHROME
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OPERA
‘ T he greatest ideas are the simplest. ’ - William Golding
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GOOGLE +
‘ S implicity is about subtracting the obvious and adding the meaningful . ’ - John Maeda
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S SUPERMAN
B AT M A N
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THE FLASH
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e f
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g
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F A M O U S B R A N D S A N A LY S E D
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RGB
67 51 159
101 110 247
234 234 234
245 228 76
230 56 106
HEX
43479F
656EF7
EAEAEA
F5E44C
E6386A
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RED BULL MINIMAL
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RGB
124 1 3
152 26 29
170 78 79
246 175 98
229 227 205
HEX
7C0103
981A1D
AA4E4F
F6AF62
E5E3CD
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MARLBORO MINIMAL
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RGB
114 128 190
118 142 200
145 178 210
165 174 179
142 147 151
HEX
7280BE
768EC8
91B2D2
A5AEB3
8E9397
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ABSOLUT MINIMAL
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ANHANG
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P L A K AT A 2
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S TA R W A R S E P I S O D E I V
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P L A K AT A 2
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LORD OF THE RINGS
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P L A K AT A 2
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C A P TA I N A M E R I C A
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P L A K AT A 2
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HARRY POTTER
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LEITIDEE
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APPLE CAMPUS 2
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F arbanalyse
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C orporate identity
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IMPRESSUM Marc-Phillip Michel 309349 Darstellungsmethoden 5. Semester Februar 2014
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