Giano's Brandmanual

Laboratory of Metaprogetto

Communication Design C2 Academic year 2019-20 Phase 3

Teachers

Luca Maria Buttafava Daris Diego Del Ciello Gianandrea Piccinini

Group C

Alessandro Andreoni Simone Cerea Margarida Correia Matteo Paoli 1

GIANO is not a tourism agency, it is not a work agency and is not a simple travel.

It is the future of traveling.

GIANO is the meeting point between liquid travelers and companies that need to enrich their knowledge.

Travelers will be able to experience the world with a daily budget in exchange of useful informations for the companies.

This is GIANO’s brand manual with all the useful guidelines if you want to use our brand identity.

Start your experience.

2

logo

Our logo is represented by a map with contours levels.

The map is composed by five pages side by side and it’s a clear reference to the world of travel.

3

logotype

G I A N O

R

The name GIANO comes from far away in the ancient Greek mithology.

It was the God of duality, new beginnings and gates.

Our service emphasizes this ideology as our users can both travel and work but also because they will gain a double experience.

4

logo + type

G I A N O

R

5

claim R

Our claim underlines the possibility to gain twice.

Your experience would be doubled thanks to GIANO. 6

respect space

For an appropriate use of our logo with logotype, leave the same respect space on each side.

7

typography

G I A N O

R

Each letter has its own page in the logo.

The letters are spaced one to the other to allow a great breath while reading them.

8

typefaces Blockhead OT, Unplugged Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 $£(&!?%.,:;-)

Blockhead OT, BlackFace Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 $£(&!?%.,:;-)

Blockhead OT, DarkSide Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 $£(&!?%.,:;-)

Blockhead OT, Plain Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 $£(&!?%.,:;-) Designed by John Hersey in 1995 9

reductions G I A N O

R

G I A N O

R

G I A N O

R

G I A N O

R

G I A N O

R

10

condensed logo

11

12

13

palette

14

cornsilk FFFBDB FFFBDB

palette

pine tree 30362F 15

palette

16

field drab 525934

palette

dark goldenrod A59132 17

palette

18

ochre DA7422

palette

cutty sark 558C7B 19

pattern

20