DAYCO RECRUITS CRAIG FROHOCK

Craig has been appointed as Dayco’s new Aftermarket and Belts Chief Executive Officer

Dayco, a leading engine product and drive systems manufacturer for the automotive, heavy duty and industrial market segments, says it is delighted to announce that Craig Frohock has accepted the opportunity to join Dayco Aftermarket and Belts as its new Chief Executive Officer.

Since January 16 and reporting directly to the Board of Dayco, Craig is now responsible for the business unit’s global operational performance and strategic direction.

For the past six years Craig has held several senior leadership roles with Tenneco.

Most recently he was the Group Vice President and General Manager of the company’s OE Ride Control business and prior to that he served as the Group Vice President and General Manager of its Integrated Supply Chain operations within the global aftermarket business.

He also served as Group Vice President and General Manager of the company’s aftermarket Chassis business and the aftermarket Sealing, Engine and Under Hood services business.

Reporting to the AASRA Board, Rodger is responsible for developing strategic business plans, overseeing the sustainable growth of AASRA, and delivering process and system improvements to ensure the MVIS is being delivered at the highest quality to service and repair professionals across the country.

The new role also allows AASRA to better prepare and respond to future challenges relating to the law as technology and the industry evolve.

Rodger will work closely with key stakeholders involved in the MVIS law, including government departments, regulators, industry associations and as required, the Australian Competition and Consumer Commission (ACCC).

With more than 20 years of experience working in the automotive aftermarket with Bosch Service Solutions in Australia and the USA and Autodata as National Sales Manager, Rodger brings a wealth of knowledge to the role and has a deep understanding of the importance of this law for the industry.

“I am proud to join AASRA. The MVIS has been a game-changer for our industry, and AASRA is vitally important to making sure the law continues to effectively serve our industry to ensure open and fair competition for workshops, and to ensure consumers have a choice of repairer,” Rodger said.

“I would like to thank the AASRA board for placing their trust in me and I look forward to making a real difference in an industry I am extremely passionate about.”

For more information on AASRA, visit https://aasra.com.au

Prior to joining Tenneco, his career included 19 years at Meritor, Inc. where he held positions of increasing responsibilities, including leading the aftermarket business.

Craig earned a Bachelor of Science degree in Mechanical Engineering and a Master of Business Administration degree from Oakland University. “I am incredibly excited to join Dayco, a company with a rich history, a great brand and a strong market presence,” Craig said.

“I’m truly humbled by the opportunity to lead such a capable team as the company enters its next chapter.”

For more from Dayco, visit www.dayco.com