RACER INDUSTRIES EXPANDS WITH TRACKSIDE STORE

CoolDrive Auto Parts says Racer Industries has long been considered “Australia’s leading motorsport parts supplier”

CoolDrive Auto Parts continues to expand upon its motorsport offerings, with the launch of a new Racer Industries’ trackside store late last year.

Racer Industries’ product range is expansive, covering a significant range of motor racing parts and equipment for all types of motorsport participants.

“A trackside store is a fantastic expansion of the Racer Industries business, ensuring that the business will continue to support local motorsport competitors at all levels, from grassroots to national series,” CoolDrive Auto Parts Business Development Manager – Performance, Mathew Nilsson, said.

“This new storefront will allow Racer Industries to continue to deliver upon its goal of providing the best possible service to our customers, and what better way to do that than at the track, by their side, while they’re competing.

“As part of this development, we are extremely excited that Gordon Cox of Coxy’s Motorsport Spares is joining the Racer Industries team and bringing along his experience and customer support.”

The trackside store will stock many of the leading brands available at Racer Industries such as Sparco, Schroth, Racetech, Tilton, Lifeline, Premier Fuel Systems, Stilo, Woodward, Joes, Longacre, Project Mu and Teknofibra to name a few.

Products to support the needs of the customers will range from driver apparel and safety gear, seats, vehicle parts, tools and equipment and general consumables.

In 2022, Racer Industries was named the Official Race Accessories Partner of Motorsport Australia, the Shannons Motorsport Australia Championships and the RSEA Safety Motorsport Rally Championship, with the new trackside store an extension of this relationship.

“The new trackside store strengthens our partnership with Motorsport Australia, with the intentions being for the store to have a presence at future Motorsport Australia events,” Mathew said.

“Most importantly, it will provide opportunity for the team to engage with our customers at a broad variety of motorsport events at all levels, including club and state. We look forward to getting the store out to the track and providing that hands-on support to competitors.”

For further information on Racer Industries and to view its product offerings, visit www.racerindustries.com.au