PROMOTING THE ARTS: SHARING THE ARTS COMMUNITY WITH LETHBRIDGE AND BEYOND COMMUNICATIONS In this connected age, communications must span both the worlds of traditional media and the digital sphere to communicate the story of the arts in Lethbridge. Communications serves to promote, educate and document the activities of the AAC and the greater arts community. Consistent branding and strong visual appeal are hallmarks of the AAC visual identity. Marketing and promotional collateral are crafted to address the unique needs of all the events produced by the AAC. These materials include print items such as posters, handbills, invitations or pamphlets. AAC print materials are supported with similar on-line promotional vehicles including social media posts, digital ads and digital publications available for download. Events promoted in 2018 include: Family Fun Day, Mayor’s Luncheon for Business and the Arts, The Gallery at Casa exhibition program, Soar Emerging Artist Festival, Christmas at Casa and We Are All Treaty People.
The Arts Directory is available on-line and in a physical copy. In its eleventh year, the valuable resource connects the greater public looking to book performers, hire an artist, take a class or become involved with an arts organization. This publication is a much referenced document that is used by both AAC staff and members of the community. Casa Program Guides are published three times a year: Winter, Spring/Summer and Fall. The guide saw a refresh this Spring/Summer with classes now being organized by artistic discipline rather than start date. The guide is available on-line at issuu.com and is augmented by having class descriptions listed on the Casa website.
27 2
ia film/ new med archi tectu re galle ries art servi ces litera ry arts comm unity c cultu re musi phy ogra danc e phot tre festi val thea visua l arts
w w w.casa
let hbr idge
.ca
Fall 2018 DE PROGRAM GUI
ARTS
4 03 . 327 . 2
After 15 years of publication, the Allied Arts Council of Lethbridge made the difficult decision to discontinue printing our issue based publication ArtsBridge and move to other electronic and external resources for sharing important information regarding the value and impact of the arts on a community. The substantial human and financial resources required to publish the magazine will be redirected to other initiatives that support the arts community.
et South 23 0 8 St re
PUBLICATIONS
lber ta souther n a he ar t s in h o m e fo r t
DIRECTORY 2018 . 2019
ation profit organiz dge, a not-forCouncil of Lethbri our community the Allied Arts and enhancing the arts in Published by advancing dedicated to
The Arts Days Program provides a compendium of events for this annual event and serves as the aesthetic jumping off point for all marketing efforts including on-line ads, print promotions and radio ads. City of Lethbridge Recreation and Culture Guide: Each month four pages are created for this guide including an Arts Info page, a Casa page and a two page Culture Guide spread listing AAC member’s activities for the upcoming month.
2018
11
