BRAND GUIDELINES
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Registered charity No. 1118310 3
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This manual will ensure quality and consistency of all Manchester United Foundations communications. It has been created in a form that is both easy to follow and implement. Using the principles within this document will allow you to create effective communications that utilise all elements of the MU Foundation toolkit.
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CONTACT DETAILS www.mufoundation.org E. enquiries@mufoundation.org T. 0161 868 8600
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CONTENTS
01 WHO WE ARE
03 OUR FONTS 02 OUR LOGO
05 OUR COLOURS 04 OUR SIGN-OFF
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06 COLOUR USAGE & BEST PRACTICE
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07 PHOTOGRAPHY STYLE
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08 SUB BRANDS
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01 WHO WE ARE
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WHO WE ARE We enrich people’s lives through the power of football. We deliver football coaching, skills training, personal development and life-changing experiences, providing young people with opportunities to change their lives for the better.
GOAL
To educate, motivate and inspire future generations to build better communities for all.
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WHO WE ARE VALUES
STRATEGY
RESPONSIBILITY RESPECT ACHIEVEMENT EXCELLENCE PASSION
The Foundation has five areas of delivery:
FOOTBALL, EDUCATION, HEALTH, COMMUNITY COHESION & CHARITIES Fundraising underpins delivery. As a registered charity, we rely on income from grants, donations and fundraising events.
OUR TONE Our Tone is driving by our
We are:
POSITIVE RESPECTFUL ENERGETIC PASSIONATE JOYFUL
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02 OUR LOGO
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OUR LOGO This is the Manchester United Foundation logo and should appear only as it does on this page. We have two versions a portrait and landscape. The landscape version should only be used in instances where there is insufficient space to use the portrait version. Please follow the guides when applying the logo. The figures indicated (30mm and 66mm) are recommended MINIMUM measurements. A safe area has been created around the logo (highlighted in blue) to ensure it has the best possible impact. Ensure this safe area is free from any imagery or text. This applies to all logo variations. The minimum sizes for online usage are stated below.
PLEASE NOTE Approval must be given by the Manchester United Foundation Communications Department for all usage of the Foundation logo. Please email foundationmarketing@ mufoundation.org for approval. All composite logo’s are to be created by the Manchester United Foundation Communications Department and used as provided.
PROTECTED AREA & MINIMUM SIZES
24mm 47mm
Minimum print size: 24mm Minimum online size: 70 x 70pixels
Minimum print size: 47mm Minimum online size: 135 x 55pixels
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LOGO VARIATIONS Here are the possible variations of the logo on red, dark, and light backgrounds. The word ‘Foundation’ must appear white on a red or dark background and black on a white background. There is also a mono version of the logo, which should only be used for premium creative for specific events or materials. The same rules apply, it should appear white on a red or dark background and black on a light background. The minimum size of the mono logo is the same as the tonal.
COLOUR LOGO VARIATIONS
MONO LOGO VARIATIONS
THE REGISTRATION MARK
Apart from when the colour crest appears on a red background (top left example on this page), the R should always appear the same colour as the word ‘Foundation’. See above.
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DON’TS These are examples of HOW NOT to use the Manchester United Foundation logo. The MU Foundation Logo should not be altered in any way from the original file. Only proportional scaling of the logo is permitted.
The logo cannot sit on multi-coloured images.
No distortion
Do not colour up in any different way.
Nothing must obstruct the logo.
Do not alter opacity.
Keylines must never be altered.
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PROPORTION & RATIO When placing the logo on standard ‘A’ formats follow the proportions that have been provided for you. The size of the logo should be determined using the width of the foundation text. The logo should be scaled in proportion and never distorted. X-width
PLACEMENT For all generic Foundation communications the logo must always appear in the top right corner. Where possible all other communications (prestige events/events) must adhere to this rule when possible but exceptions can be made if the design dicates.
30mm
24mm
A6 Please note: The Foundation logo would remain at the same size shown on landscape and portrait formats.
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A5
30mm
1/3
A4
45mm
35mm
A4
A3 The recommended width of the logo on A2 format is 60mm.
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03 OUR FONTS
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TYPEFACES - HEADLINES Akzidenz-Grotesk and Stone Sans ITC are the primary typefaces for the MU Foundation. Akzidenze-Grotesk should be used on all titles/headers and should ideally be used in CAPS rather than upper and lowercase. However for premium event’s/creative Stone Sans ICT Semi can be used as an alternative.
BERTHOLD AKZIDENZ-GROTESK SUPER (TITLES / HEADERS)
Berthold Akzidenz-Grotesk Super ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 BERTHOLD AKZIDENZ-GROTESK BOLD (TITLES / HEADERS)
Berthold Akzidenz-Grotesk Super ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 STONE SANS ITC SEMI (SUB HEADS / BODY COPY)
Berthold Akzidenz-Grotesk Super ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 24
TYPEFACES - BODY COPY Stones Sans ITC Semi should be used for sub headings and occasions where a less impactful header is required. Stone Sans ITC Medium should be used at all times for body copy text. *Please Note. In cases of highlighting certain words for emphasis, it is recommended to use Stone Sans ITC Semi.
STONE SANS ITC SEMI (SUB HEADS / BODY COPY)
Berthold Akzidenz-Grotesk Super ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 STONE SANS ITC MEDIUM (BODY COPY)
Berthold Akzidenz-Grotesk Super ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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05 OUR SIGN-OFF
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THE SIGN-OFF ‘Inspiring Potential. Fulfilling Dreams’ is our sign off. The sign off should always appear at the bottom of every communication within a white band running across the width of the page, and accompanied by our Charity number. The sign off ‘Inspiring Potential. Fulfilling Dreams’ has been saved as an outlined file (available on request) and ONLY this version can be used, it must never be redrawn under any circumstances. The strapline is also an area to place partner and associated logos. Please follow the simple steps in this section when using the sign off.
LANDSCAPE SIGN-OFF
The Landscape version should be used in circumstances where the stacked version is not required. This is the primary version of the sign-off.
STACKED SIGN-OFF
The stacked sign-off MUST be used: • if the document width is below 120mm including 1/3 A4 and A6 formats • when partner logos need to be placed within the sign-off
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USING THE SIGN-OFF Follow the instruction’s bellow when re-sizing the sign-off. 1. Place the sign off in the bottom left corner of the page. 2. Proportionally scale to match the recommended height in relation to the page orientation below: Portrait - 1/14 the height of the page Landscape - 1/15 the height of the page. 3. Drag the white band out to cover the width of the page.
1. PLACE IN CORNER
2. SCALE TO CORRECT HEIGHT
3. DRAG THE RED BAND
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1/14H
Please note: The Stacked sign-off is to be scaled in the same way as the Landscape sign-off.
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THE SIGN-OFF – LOGOS The Foundation sign-off is a recommended area for partner or associate logos. Logos should only be placed else where on the creative should the brief require, careful discrection must be used to retain the integrity of the Manchester United Foundation logo. Bellow are some examples of how to place logo’s within the sign-off.
BECOME A
The Manchester United Foundation uses football to improve the lives of young people. Our projects focus on football, education, health and community cohesion. Working in some of the most disadvantaged areas of the UK, we use the passion for Manchester United to educate, motivate and inspire young people to build a better life for themselves and improve the communities they live in. The Foundation assists our charity partners to raise awareness and funds through various player appearances and events throughout the year. GLOBAL CHARITY PARTNER UNICEF UK CHARITY PARTNER The Christie & Francis House We also organise signed items, Dream Days and ‘once in a lifetime experiences’ for children and adults who suffer from serious illnesses or have experienced extreme hardship. If you become a FRIEND OF THE FOUNDATION we’ll send you updates about all our fundraising activity. You will also receive personal invitations to our events and get discounts and exclusive offers on our money-can’t-buy-experiences. If you want to GET INVOLVED and assist us with our fundraising activities please turn over and look at our 2011 Events Calendar.
Thank you for your support. getinvolved@mufoundation.org
GET INTO THE SPIRIT OF
LONDON 2012 TAKE UP AN OLYMPIC SPORT AND REALISE YOUR POTENTIAL
The Manchester United Foundation has adopted a nationwide initiative, Premier League 4 Sport, to inspire young people like you to try new sports ahead of the 2012 Olympic Games. There are four sports included in the scheme – badminton, basketball, table tennis and volleyball. Sessions are held across Greater Manchester and the best part is you can just turn up and play for free! For more information and to find out where your closest club is contact Justin Davies:
T: 0161 868 8962 E: enquiries@mufoundation.org W: www.mufoundation.org
@MUPL4S
BIG RED BIKE RIDE 9TH-16TH JUNE 2012 Join Manchester United Legends and Boyzone star Keith Duffy and cycle the length of Ireland to raise money for the Manchester United Foundation, Irish Autism Action and Hearts and Minds Challenge. Help make a difference to the lives of young people in Ireland and the UK. LEGENDS INCLUDE:
GET INTO THE SPIRIT OF
LONDON 2012
DENIS IRWIN CLAYTON BLACKMORE DION DUBLIN BRIAN McCLAIR ANDY RITCHIE DAVID MAY
TAKE UP AN OLYMPIC SPORT AND REALISE YOUR POTENTIAL
IRELA ULTIMND’S CYCLI ATE NG CHALL ENGE 592 M ILE
TABLE TENNIS The Manchester United Foundation has adopted a nationwide initiative, Premier League 4 Sport, to inspire young people aged 11-19 to try new sports ahead of the 2012 Olympic Games. Table tennis is one of the four sports included in the scheme and is a great way to keep fit, make new friends and learn a new skill. See overleaf for locations and times of sessions – just turn up and play for free!
RIDE THE IR ISH CO THROUGH AND CO UNTRYSID E ASTLIN E
MORE INFO/BOOK NOW visit: www.heartsandmindschallenge.org or call: Ian McGrath on 07540 558788
For more info on Manchester United Foundation events visit: www.mufoundation.org
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06 OUR COLOURS
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COLOURS The core colour Manchester United Foundation palette consists of red, yellow, white and black. These colours form the basis of any Foundation communication and should be present at all times. Titles and headers should always be in a core colour, or a combination of core colours. Foundation communication can be split into four areas - Generic Foundation, Event specific, Prestige events and Cohesion. The next section explains how to use colours consistently in each of these areas. The supporting colours should be used where appropriate, to add depth to communications.
CORE COLOURS
RED C:0 M:100 Y:100 K:5 Pantone 186c
YELLOW C:0 M:5 Y:100 K:0 Pantone 112c
WHITE C:0 M:0 Y:0 K:0 Paper
BLACK C:20 M:20 Y:20 K:100 Pantone Process Black
SUNSHINE C:0 M:25 Y:100 K:0 Pantone 112c
DARK GREY C:0 M:2 Y:0 K:68 Pantone Cool Grey 10c
LIGHT GREY C:0 M:0 Y:0 K:24 Pantone Cool Grey 4c
SUPPORTING COLOURS
DARK RED C:0 M:100 Y:100 K:45 Pantone 1807c
SPECIAL FINISHES For prestige items you may use special finishes such as embossing, foil blocking, UV spot varnish or metalic inks. This is perfectly acceptable as long as the Foundation logo guidelines are maintained. These finishes must only be used for prestige event creative such as gala dinners, launch parties etc.
Pantone 871c GOLD 34
Pantone 877c SILVER
CHART COLOURS The foundation has a set of colours for use on charts, maps, tables and to present data. These colours should only be used in these instances.
CHART COLOURS
C:70 M:50 Y:0 K:0
C:100 M:95 Y:5 K:0
C:0 M:28 Y:77 K:0
C:0 M:80 Y:95 K:0
C:50 M:0 Y:100 K:0
C:80 M:10 Y:100 K:10
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07 COLOUR USAGE
& BEST PRACTICE
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2012 NEWSLETTER
IMPACT REPORT 2011
CHANGING LIVES
CHANGING LIVES
A look back at the last 12 months at the Manchester United Foundation.
A look at the past 12 months through the eyes of the young people at the heart of the Manchester United Foundation.
GET INTO THE SPIRIT OF
LONDON 2012 TAKE UP AN OLYMPIC SPORT AND REALISE YOUR POTENTIAL
BASKETBALL The Manchester United Foundation has adopted a nationwide initiative, Premier League 4 Sport, to inspire young people aged 11-19 to try new sports ahead of the 2012 Olympic Games. Basketball is one of the four sports included in the scheme and is a great way to keep fit, make new friends and learn a new skill. See overleaf for locations and times of sessions – just turn up and play for free!
COMMUNITY COHESION
HEALTH
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Using football, and other sports, we aim to develop a range of programmes that improve the health and wellbeing of local communities.
Whether it is working with our disabled supporters, using football or music to encourage youngsters to fulfil their potential or simply delivering the message that discrimination of any kind is unacceptable, our community cohesion work ensures that Manchester United spans boundaries to bring communities together.
Foundation highlight: Premier League 4 Sport
BECOME A RED THIS SUMMER Foundation highlight:
Premier League 4 Sport (PL4S) is a national initiative that we have adapted to use the Manchester United brand to engage children with four Olympic sports – badminton, basketball, table tennis and volleyball – ahead of the London 2012 Games.
AT OUR MANCHESTER UNITED HOLIDAY COURSES. The Cage
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WEAR YOUR
SUPPORT Purchase a wristband to help make a difference to the lives of young people PLEASE ASK YOUR CASHIER FOR DETAILS
The summer of 2011 saw the worst riots in England since the 1980s and Salford was one of the areas worst hit by the violent disturbances.
13 year-old Hal Dwobeng plays table tennis for his school, Altrincham Grammar School for Boys, and through PL4S received the opportunity to meet Nani at the Club’s Carrington Training Ground.
In response to the trouble, Salford Council and the Foundation worked together to bring an 18x12m portable football cage to Salford precinct to attract youngsters off the streets.
“Young people were on the park drinking, taking drugs and getting up to mischief but by bringing the cage to the precinct they could see that we were trying to do something after the riots. We went out persistently S S & TIP LS • SKILL GIR YS them each night to keep IALIST to tryD • SPEC IONS N BO A D 6-1a6Epositive SESS and this Ehad G involved D A IE IF AL OM LC E • FA QU S W HE AC friends would tell each COas effect other and they would get off the For session timesinto or to book VENUES: street and the cage instead.” on to a course please contact:
Check out this photo with two pingpong finalists who wanted to meet the MU undisputed ping-pong champion. – @luisnani, Nani
CREATING LEADERS
The Cliff Training Ground
– Otto Malone, Foundation coach (right) Lower Broughton Road, Salford, M7 2HU T: 0161 708 9451 E: football@mufoundation.org W: www.mufoundation.org
“It was a great experience; Nani said he used to play table tennis when he was younger and that Introduce teenagers to the leadership qualities and skills required to be successful on and off the pitch. it’s good to see young people getting involved in the sport.” – Hal Dwobeng
Blessed Thomas Holford School Urban Road, Altrincham, WA15 8HT
ACTIVITY CHALLENGES 2011
SUMMER DASH JULY 2011
20TH - 29TH OCTOBER 2011
Run around the world-famous Theatre of Dreams and the surrounding areas. Your chance to raise money for charity on a route that takes you inside the stadium for a pitch-side dash for the finish line.
Get fit and improve your health by taking on a Manchester United Foundation challenge and help change the lives of young people in Manchester, Salford and Trafford >
HELP MAKE A DIFFERENCE
If you want to GET INVOLVED and assist us with our fundraising activities please visit www.mufoundation.org/getinvolved
GET FIT FOR THE MANCHESTER UNITED FOUNDATION
The Manchester United MANCHESTER Foundation uses football TO BLACKPOOL to improve BIKE RIDEthe lives of MANCHESTER UNITED young people. SUNDAY 10 JULY 2011 GREAT FOUNDATION GIRLS’ ENTRY FEE: £17 SALFORD SWIM CENTRE OF EXCELLENCE SUNDAY 15 MAY 2011 DO YOU HAVE WHAT IT TAKES? ENTRY FEE: £37
SOCCER TOTS
Take the ultimate dip for the MU Foundation by taking part in one of the country’s biggest swimming events. Lined by spectators, this unique one mile outdoor swim at Salford Quays is a great challenge for anyone willing to take the splash.
DO YOU HAVE A FOOTBALL MAD TODDLER? ARE YOU LOOKING FOR NEW WAYS OF GETTING ACTIVE WITH YOUR TOTS?
GREAT Manchester United MANCHESTERTheRUN
If your child is under 4 years of age then come and join the fun at Partington Sports Village.
EVERY TUESDAY 9.30-11.00AM For more information please contact:
Emma Lipman T: 07748 860 860 E: emma.lipman@manutd.co.uk
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Miss S Breslin Broadoak School T: 0161 776 1977
Foundation has FA Centre SUNDAY 15 MAY 2011 of Excellence status, meaning ENTRY FEE: £36 that we are able to develop further. JUEnjoy the sites and soundsourof players Manchester and Salford in
ST TU R the nation’s favourite down Sir Matt Busby N 10k.TheRunning Girls’ Centre of Excellence provides U Pand ANpast opportunities for girls playto football at stadium hastogot be the D the Old Trafford PLWay the highest standard, with the eventual AY FO highlight of the race for any Red runners. view of developing into international R FREE! players. Girls selected for the Centre are provided with intensive training and support, along with the chance to compete against other Centres of Excellence teams from the North West.
APPLY NOW
visit www.mufoundation.org or call 0161 708 9451
Get your bike foron thefootball, MU Ouron projects focus education, Foundation with the annual health and community cohesion. Working in Manchester Blackpool bike some of theto most disadvantaged areas of the ride. Start at the Oldpassion Traffordfor and UK, we use Manchester United journey 60 miles to the to educate, motivate and inspire young people sea-side the South to buildand a better life for themselves and improve Promenade in Blackpool. the communities they live in. We also organise signed items, Dream Days and ‘once in a lifetime experiences’ for children and adults who suffer from serious illnesses or have experienced extreme hardship.
HADRIAN’S WALL WALK Thank you forFEE: your support. If you feel you have the skill and determination REGISTRATION £49 2012 TRIALS 9 - 11 SEPTEMBER
to go all the way then we’d love to see you at the Manchester United Foundation Girls’ Enjoy the2012 splendid Centre of Excellence trials: scenery of the Northumberland
countryside and a majestic relic of the Roman army 19.30 - Starting 21.00 Fergie’s Red army! at Lanercost Priory, 18.00 - 19.30 you will trek 25 miles U15 along the only remaining
with TRIAL DATE
MON 11-JUN U11 sections ofU13 the wall. WED 13-JUN
U17
MON 18-JUN WED 20-JUN
U11 U13
U15 U17
MON25-JUN WED 27-JUN
U11 U13
U15 U17
Activity Challenges 2011
RAISE: £4000 Fundraise for the Foundation and embark on a once in a lifetime trip to Macchu Picchu. In addition to your South American adventure you will enjoy an exclusive fitness session at the first team training ground and a hero’s return on the Old Trafford pitch on a match day. In addition, Red Trekkers will be accompanied by Manchester United Legend David May and another Legend/celebrity red to be confirmed.
www.mufoundation.org GET INVOLVED
All trials will take place at The Cliff Training Ground, Lower Broughton Road, Salford, M7 2HU. Indoor 3G pitch - No metal studded boots
The paper used in this product comes from a sustainable source
GENERIC FOUNDATION Generic foundation communications must be predominantly red. Most if not all the background colour of flyers and posters must be red. All front covers of fold-out leaflets and documents must be red with white interiors. The other core colours would be used for text and features. GENERIC FOUNDATION COMMUNICATIONS INCLUDE: Annual reports, awarness campiagns, football, Premier League for Sport
COLOUR BALANCE
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CHARITY CHALLENGE SATURDAY 2ND JUNE 2012 3RD JULY 2011 - OLD TRAFFORD
SUMMER DASH
Enter our 7-a-side Tournament at the first-team training ground and make this a fixture you’ll never forget.
MMXII
HADRIAN’S
WALL
KICKOFF 10.00A M FINAL WHIS 4.00PTMLE
TREK
9-11TH OCTOBER 2012
Support the Manchester United Foundation and our local charity partner Francis House Children’s Hospice – and enjoy a unique footballing experience at the Carrington training complex. PLAY ON THE SAME PITCHES USED BY THE FIRST-TEAM SQUAD
UNDER 12s
11.30AM
UNDER 8s*
10.00AM 1 LAP
UNDER 10s
1 LAP
TROPHY PRESENTED TO THE WINNERS
Join United Legend Gary Neville and the Manchester United Foundation for a unique challenge along one of Britain’s finest landmarks.
All proceeds will be divided equally between the two charities. For further information or to enter your team email: getinvolved@mufoundation.org or Call: Geraldine on 0161 868 8722
OPEN AGE†
12.15AM
10.45AM
MANCHESTER UNITED LEGENDS TO MEET WITH PARTICIPANTS
ENTRY PER TEAM OF 10 PLAYERS IS PRICED AT £1500 16 TEAMS WILL COMPETE - PLAYERS MUST BE AGED 16+
2 LAPS
1 LAP
26 MILE TREK
experiencing beautiful scenery and ancient monuments
EXCLUSIVE FITNESS DAY at Carrington with Gary Neville and a first-team trainer
REGISTER NOW
Registered charity No. 328659
for just £49 and raise a minimum of £800 sponsorship
GET SPONSORED, GET RUNNING…
ENTER ONLINE: www.manutd.com/summerdash
Raise money for your team, club or school by taking part in a sponsored run around the Old Trafford pitch and stadium.
For individual and group enquiries
BIG RED BIKE RIDE 9TH-16TH JUNE 2012
T: 0161 868 8444 E: james.lester@mufoundation.org W: mufoundation.org
CALL: 0161 868 8444 EMAIL: fundraising@mufoundation.org * Adults may accompany young runners. †Open to coaches and teachers.
£5 PER PERSON
For more information or to register for the trek contact James Lester:
RUN FOR THE
Join Manchester United Legends and Boyzone star Keith Duffy and cycle the length of Ireland to raise money for the Manchester United Foundation, Irish Autism Action and Hearts and Minds Challenge.
Taking place from 20th - 29th October 2011the trek offers a unique insight into Peruvian life and the Inca World - culminating at the breathtaking site of the ‘lost City of the Incas’. In addition to the South American adventure, Red trekkers will experience:
JOIN US AT OLD TRAFFORD BEFORE WE KICK-OFF THE AN EXCLUSIVE FITNESS AT THE FIRST SEASON AT WEMBLEY SESSION TEAM TRAINING GROUND The MU Foundation Open Training event offers a fun day out for all the family. Enjoy an exciting opportunity to see Sir Alex’s latest summer signings and watch the Premier League Champions train the day before we play Manchester City in the FA Community Shield. Directly following Open Training is the Manchester United Premier Cup World Final. This prestigious international under 15 youth tournament has showcased the talents of players such as Andrés Iniesta, Fernando Torres and the da Silva twins in the past and always produces a final that is not to be missed. The profits from this double-bill of football will go to the Foundation’s disability programme, providing young people of all disabilities the opportunity to play for Manchester United.
REDS
Help make a difference to the lives of young people in Ireland and the UK.
29TH APRIL 2012
IN CARRINGTON.
A ‘HERO’S RETURN’ ON THE OLD TRAFFORD PITCH ON A MATCH DAY.
LEGENDS INCLUDE:
DENIS IRWIN CLAYTON BLACKMORE DION DUBLIN BRIAN McCLAIR ANDY RITCHIE DAVID MAY
UNITED LEGEND DAVID MAY TO ACCOMPANY YOU ON THE TREK.*
Take on the ultimate challenge
Places on the trek are limited to 23.
IRELA ULTIMND’S CY ATE CH CLING
and help change the lives of young To take part in this amazing challenge you will need to raise a minimum of £4000. You can do this by fundraising and sponsorship or you can pay people inthe Salford, Trafford and full amount yourself. *Additional Legend/ Celebrity Red to be confirmed in the coming months.
Join us for a special day of football entertainment and help us change the lives of young people in our local community.
592 M ALLENG ILE E THE IRI RIDE THRO SH CO UGH AND CO UNTRYSID E ASTLIN E
Manchester by running the Greater Manchester Marathon for the Manchester United Foundation. Not only will you join United Legend Quinton Fortune but you will also receive elite training advice from Manchester United First Team Fitness and Conditioning Coaches.
BOOK NOW VISIT
www.manutd.com/tickets 0161 868 8000
To find out more or to enter online visit: www.greatermanchestermarathon.com
GET INVOLVED #mufctraining
For more information about running for the MU Foundation please email: james.lester@mufoundation.org
OR CALL
(option 1, then option 5)
SANTA RUN
RUN ALO MANC NGSIDE UNITED HESTER LEGEND
QUINT ON FORTU NE
MORE INFO/BOOK NOW visit: www.heartsandmindschallenge.org or call: Ian McGrath on 07540 558788
For more info on Manchester United Foundation events visit: www.mufoundation.org
20TH - 29TH OCTOBER 2011 Join the Manchester United Foundation for a once-in-a-lifetime trek to Machu Picchu.
OLD TRAFFORD 4TH DECEMBER 2011
GN IN IN A R T N E P O AI TR ONS WATCH THE CHAMPI
D TRAFFORD 6TH AUGUST 2011 - OL
Manchester United Premier Cup World Final Fairground, footy inflatables and food stalls TICKET PRICES
2K FAM FUN R ILY 11.30 UN 5K SE AM SANTARIOUS 12.30PRUN M £10 SI
WARM UP FOR THE FESTIVE SEASON IN THE FOUNDATION’S 5TH ANNUAL SANTA RUN. Manchester United Legend Paul Scholes will start the Family Fun Run.
£5 CHNGLE ENTR £20 FA ILD ENTRY*Y MILY EN TRY*
For further information or to apply visit: www.mufoundation.org/santarun *All children must be accompanied by an adult. Family entry includes two adults and two children.
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TRAIN IN C
EXCLUARRIN G AT GTO SIVE AT C FITNESS SE N ARRIN GTO SSION ‘H N
ERO
ON TH ’S R PITCH E OLD TRETURN ’ ON A A MATCFFORD H DAY UNIT . DAVID ED MAY LEG YOU TO ACC END ON TH O E TREKMPANY *An additional legend or celebrity red will be confirmed in the coming months *
BOOK NOW Visit www.mufoundation.org or contact Tel: 0161 868 8606 Email: carol.kirby@mufoundation.org
Charity partners:
Registered charity No. 1118310
ADULT £7 CHILDREN £4* GATES OPEN AT 9.00AM CAR PARK £3
SPEC RATEIAL S WITH
PAUL YOUR TESTSCHOLE S IMO TICKE NIAL T
BOOK NOW
VISIT www.manutd.com/tickets OR CALL 0161 868 8000 (option 1, then option 5) *Concessions of adults £5 and children £3, for Official Members, Friends of the Foundation, OAPs, Manchester United Premier Cup participants and supporters who have purchased a Paul Scholes Testimonial ticket.
EVENTS The design of all Events communications will be driven by the theme or subject of the event. The core colours must still play an integral part in the design, however new elements can be introduced such as logo types. The usage of the logo and sign-off must remain consistent.
EVENTS COMMUNICATIONS INCLUDE: All fundraising events.
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LUNCH WITH LAW
LEGENDS IN LONDON
TUESDAY 28TH FEBRUARY 2012 FROM 1200 - 1530 THE EUROPA SUITE - OLD TRAFFORD
WEDNESDAY 12TH SEPTEMBER 2012 ST. PANCRAS RENAISSANCE HOTEL
Meet the ‘King’ of the Stretford End as he talks exclusively about his incredible Manchester United career Hosted by Eamonn Holmes - Special guest appearances Unique money can’t buy raffle prizes - Three course meal
21ST NOVEMBER 2011- THE MANCHESTER SUITE
BOOK NOW Tables of ten available from £1000
JOIN US AT OLD TRAFFORD FOR A CHAMPIONS LADIES LUNCH
Now in its third year, this end of season event always proves to be a Celebrity hosts Eamonn Holmes and Ruth Langsford. Including live massive hit with supporters of the PATRICE EVRA PALLISTER NEMANJA VIDIC entertainment, exclusiveGARY fashion show, cocktail lounge, a three course Manchester United Foundation. meal and unique auction & raffle prizes.
If you would like to book a table and support the Manchester United Foundation please visit www.mufoundation.org or contact Tel: 0161 868 8444 Email: james.lester@mufoundation.org
An exclusive evening with Denis Law and two other United legends hosted by Eamonn Holmes.
LUNCH WITH
Registered charity No. 1118310
Special guest appearances – No-holds-barred Q&A session Unique money-can’t-buy auction prizes – Three-course meal
BOOK NOW To book a table and support Manchester United’s pledge to raise £1 million for UNICEF please visit www.mufoundation.org or contact Email: james.lester@mufoundation.org Tel: 0161 868 8444
Registered charity No. 1118310
CHARITY
GOLF DAY 2012
Ryan Giggs, Paul Scholes, Michael Owen and Jonny Evans have all accompanied teams and taken to the fairways of this stunning championship course situated in Altrincham, Cheshire. A league of football legends and celebrities such as Alan Hansen, Denis Irwin, Patrick Kielty and Angus Deayton have also enjoyed taking part in previous years, making the Golf Day a special experience for all Manchester United and golf enthusiasts.
LEGENDS PAST AND PRESENT
Ticket prices are £75 per person OR a table of 10 people for £700 For further details visit www.foundation.org or to book your place please email on us E: jessica.jackson@mufoundation.org or alternatively call us on T: Jessica on 0161 868 8961
The funds raised from this year’s event will go towards Manchester United Foundation projects – helping to improve the lives of young people across Salford, Trafford and Manchester.
MONDAY 7TH FEBRUARY 2011 FROM 12.00 -15.30 INTERNATIONAL SUITE - OLD TRAFFORD Registered charity No. 1049751
Registered charity No. 328659
For more information or to enter, please contact James Lester: T: 0161 868 8444 E: james.lester@mufoundation.org W: www.mufoundation.org
14 MAY - 9.30 SHOT GUN START
Enjoy an exclusive Q & A with three of Manchester United’s greatest defenders Hosted by Eamonn Holmes. Unique money can’t buy raffle prizes & a three course meal
Tee off with members of the first-team at the Manchester United Foundation’s annual Golf Tournament. Compete alongside football legends, celebrities and Manchester United players past and present for an unforgettable golfing experience.
• Dunham Forest Golf and Country Club • Entry £1000 per team of three*
• Refreshments served throughout the day • 14.00 lunch and prize giving
BOOK NOW If you would like to book a table and support the Manchester United Foundation please visit www.mufoundation.org or contact Tel: 0161 868 8606 Email: getinvolved@mufoundation.org
*a legend, player or celebrity will make up the fourth member of each team
For more information or to enter, please contact James Lester:
Registered charity No. 1118310
T: 0161 868 8444 E: james.lester@mufoundation.org W: mufoundation.org
Registered charity No. 1118310
21ST NOVEMBER 2011 THE MANCHESTER SUITE
OLD TRAFFORD
CELEBRITY HOSTS EAMONN HOLMES
& RUTH LANGSFORD LIVE ENTERTAINMENT
EXCLUSIVE FASHION SHOW
THREE COURSE MEAL
AUCTION & RAFFLE PRIZES
COCKTAIL LOUNGE 42
Manchester United Foundation and UNICEF Legends Charity Dinner in association with Turkish Airlines
PRESTIGE EVENTS Communications for Events such as Dinners and fundraisers would need a more prestigious look due to the target audience. The creative should therefore be predominately Black or White, with Red, White, Grey, Silver and Gold used as support colour. Some events may require the introduction of one additional colour such as the Ladies Lunch creative where pink has been used. PRESTIGE COMMUNICATIONS INCLUDE:
Charity dinners, charity lunches, golf days and launch events.
COLOUR BALANCE
43
STREET
REDS UNITING THE COMMUNITY
F EE FOOR SESSTBALL IO WITH MANC NS HE UN ST ITED C OACH ER ES
TRAFFORD
VENUE - Old Trafford Sports Barn, St Hilda’s Road, Old Trafford, M16 4PQ
MONDAY
VENUE - Moor Road, Wythenshawe, Manchester, M23 9BP
STREET MONDAY
REDS
8PM - 10PM AGES 13 - 18
THURSDAY
MANCHESTER HEALTH ACADEMY
8PM - 10PM AGES 13 - 18
FRIDAY
6PM - 7.30PM AGES 8 - 12 7.30PM - 9PM AGES 13 - 18
SALFORD
VENUE - Fit City Ordsall, Craven Drive, Salford, M5 3DJ
TUESDAY
5PM - 6.30PM AGES 8 - 12 6.30PM - 8PM AGES 13 - 18
FRIDAY
5PM - 6.30PM AGES 8 - 12 6.30PM - 8PM AGES 13 - 18
BURNAGE
FRIDAY
See reverse for times and locations.
5PM - 6.30PM AGES 8 - 12
6.30PM - 8PM AGES 13 - 18
VENUE - Simonsway, Wythenshawe, Manchester, M22 9RH
MONDAY
5PM - 6.30PM AGES 8 - 12 6.30PM - 8PM AGES 13 - 18
FRIDAY 5PM - 6.30PM STREET 6.30PM - 8PM
REDS WHALLEY RANGE
5PM - 6.30PM AGES 11 - 14 6.30PM - 8PM AGES 15 -18
FRIDAY
6PM - 7.30PM AGES 8 - 12 7.30PM - 9PM AGES 13 - 18
E: cohesion@mufoundation.org T: 0161 868 8443 W: www.mufoundation.org
44
AGES 8 - 12 AGES 13 - 18
VENUE - Burnage Media Arts College, UNITING Burnage Lane, Burnage, Manchester, M19 1ER THE COMMUNITY VENUE - William Hulme Grammar FREE FOOT School Whalley Range Spring Bridge B MONDAY ALL SES Road, Manchester, M16 8PR WITH SIONS
M 5PM - 6.30PM 11-14 UNITE ANCHAGES 5PM - 6.30PM AGES 8 - 12 D C ESTER UNITING THE CHES 6.30PM - 8PMOAAGES 15 - 18 6.30PM - 8PM AGES 13 18 COMMUNITY
FRIDAY
MANCHESTER ENTERPRISE ACADEMY
COHESION Cohesion communications must be predominantly black due to the urban nature of the locations; this help to maintain an edgy feel to the communication. Red and white are the only other colours that should appear on cohesion communications. COHESION COMMUNICATIONS INCLUDE: All Cohesion communications
COLOUR BALANCE
45
46
08 PHOTOGRAPHY STYLE
47
48
49
50
51
52
53
54
55
56
09 SUB BRANDS
57
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ENTERPRISE ACADEMY This is the Manchester United Foundation Enterprise Academy logo. It must not be edited or changed in anyway. Only the variations bellow should be used. ENTERPRISE
ACADEMY
PROTECTED AREA & MINIMUM SIZES
ENTERPRISE
ACADEMY C
COLOUR LOGO VARIATIONS
ENTERPRISE
ACADEMY
ENTERPRISE
ACADEMY
ENTERPRISE
ACADEMY
59
Manchester United Foundation is a Registered Charity No. 1118310 www.mufoundation.org
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T. 0161 868 8600
E. enquiries@mufoundation.org
The paper used in this report is from a sustainable source – Manchester United Foundation is working in partnership with Manchester United Limited regarding the implementation of the IS020121 Management Standard.