Media Kit ~ Full Edition (Abbotsford, BC) by Abbotsford News

2012 Media Kit

WHICH ROUTE WILL GIVE YOUR BUSINESS THE BEST EXPOSURE?

CONNECTYOURSELF 2012 MULTIMEDIA KIT

your life your community.

abbynews.com twitter.com/abbynews facebook.com/myabbynews facebook.com/innovativemedia

2012 Media Kit

RIGHTMEDIACHOICE AWARD-WINNING CREATIVE DESIGNS TUESDAY

Province | Courtroom cameras could harm Stanley Cup riot cases, prosecutors warn.

JANUARY 3, 2012

Face of the day... Television | Marie Claire editor Joanna Coles signs on to mentor young designers on Project Runway All Stars. [7]

[3]

OPEN SOON

CONNECT YOURSELF News, events, contests

JANUARY 12TH!

A former B.C. resident faces 37 charges after an arson spree in L.A.

[5] Politics | Michele Bachmann drops out of the Republican presidential race.

2011 WINNER

facebook.com/myabbynews twitter.com/abbynews

www.playnation.ca

5 MONTHS

FREE

MEMBERSHIPS STARTING AT $33/MONTH

31, took “numerous” blue ecstasy pills throughout the evening, starting at the residence. They then went out for the night and returned to the home, ingesting the last pills at about 4 a.m. The friends indicated that the victim consumed more pills than they did, Continued on A3

[6]

free

Thursday 5 January 2012

FOR TODAY A world N UPof news right SIG at home…

temperatures so far this season

A19 Forward sets new franchise scoring record as Abbotsford Heat sweep Texas Stars

Letters . . . . . . . . . . . . . . . . . . . A9

Sports . . . . . . . . . . . . . . . . . . A19

Viewpoint . . . . . . . . . . . . . . A8

Classifieds. . . . . . . . . . A20 ¢

+HST

Thieves robbed a Terrace residence while the homeowner lay deceased inside late last month. The man’s son went to check on his father at his residence on Old Lakelse Lake Dr. on the morning of Dec. 30, discovered that someone had broken into the home, and then he found his father deceased, police said. “It is likely that it was known the man was deceased while the home was went through,” Terrace RCMP spokesperson Const. Angela Rabut said. After a thorough investigation involving the Terrace RCMP Forensic Identiﬁcation Unit, Terrace RCMP, and the provincial coroner, it is determined that foul play was not involved, said Rabut. The death of the terminally ill 78-year-old man and the break and enter are not related, she added. Stolen were a black and white Mastercraft air compressor with an orange hose attached to it, two red plastic 20 L Jerry cans – one marked “STRAIT GAS”, and an orange gas powered weed whacker. Police continue to investigate the break and enter. If you have information about this crime contact the Terrace RCMP at (250)638-7400 or anonymously through Crime Stoppers by telephone at 1-800-222TIPS. Or a tip can be left online anonymously at www.bccrimestoppers.com.

Book Your Bottle Drive Now!

A whole new level of society

(Located next to commuter rail)

604.826.9119 www.symons-exceltire.com

750 Riverside Road, B.C. Abbotsford

BOAZ JOSEPH/BLACK PRESS

Metro police laid 399 impaired driving charges over the holidays, up from 308 over the same period in 2010.

METRO DUI CHARGES JUMP NEARLY 30% VANCOUVER (Canadian Press)

Despite B.C.’s tougher drunk driving laws, police in Metro Vancouver say they stopped more impaired drivers over the last two months compared to a year ago. Police say from Nov. 1 to Jan. 2 they laid 399 charges, up from 308 during the same period in 2010. The drunk driving law was challenged in court and a judge ruled parts of it unconstitutional, but has given the government six months to ﬁx the law.

RCMP Superintendent Norm Gaumont says the number of impaired charges may have gone up because some people were confused by the court ruling and believed they wouldn’t be charged if they refused to blow into a breathalyzer. “We’re not backing off,” Gaumont said. “I wonder if people were confused about the Supreme Court decision and what it meant. To set the record straight – refusing to blow remains a Criminal Code offense.” He points out that ofﬁcers also charged 63 people for refusing to blow from Nov. 1 to Jan. 2, compared to 37 last year. RCMP ofﬁcers also handed out 332 three-day suspensions from Nov. 1 to Jan. 2, compared to 240 last year during the same time frame.

00 BRAK E SERVICE $ 20 OFF Not va Not valilid d wi with th a any nyy o oth ther er spe sp peci cial alss or ccou oupo pon. n. No ccas No ash as h va vallu lue. lue e. One One ccou oupo ou p n /c po /cus /cus usto tome to merr. me r. Symo Sy mons ns Ex Exce Exce cell Ti Tire re Ce Cent ntre tre • Ex Expi pire res: s: JJan an.3 .31/ 31/ /12

Any Brake Service ove er $125

Come in for your Free Inspection. •TIRES •SHOCKS •BRAKES •TUNE-UPS •ALIGNMENTS •CUSTOM EXHAUST •AIRCARE

he Internet is like the world’s largest mall, says Merlyn Horton, where many products and experiences can be found all in one place. For a long time, parents have dropped their kids off at the mall entrance, advising them to be careful, and then leaving them unsupervised. But Horton, founder and executive director for Safe Online Outreach Society (SOLOS), maintains parents should be active participants in their children’s online activities, engaging

them in conversation about online culture and communication as early as Grade 1. “As soon as they know how to use a mouse, parents should be teaching their children what a powerful piece of equipment (the Internet) is.” Horton adds that children and teenagers cannot be blamed for misconduct on the Internet if there have been no ground rules or precautions. “It’s a whole new level of society that if parents are not present in, the youth have to navigate on their own.” In the early 2000s, danger involving the Internet was largely predator-focused. Law enforcement and parents were concerned with those who might seek out their children and teenagers online. Horton says that risk has now shifted, in that the

concern should be with how young people are conducting themselves online. Since the advent of Facebook and YouTube, and with the increasing popularity of smart phones, teens are using the technology in their pockets to socialize, construct their identity, and experiment with their sexuality. The three most common issues parents now bring up when talking with Horton are potential gaming addiction, the discovery of sexual content their children have sent to peers or received from others, and online harassment. When SOLOS was ﬁrst created in 2000, collaboration with corporate businesses and the society was low. Even those in the social system didn’t foresee the presence the Internet would continued on pg B2

>> facebook.com/abbotsfordismycity F

Shiva

IN ALIST

Restaurant & Sweets O

33245 GLASGOW AVENUE, AVENUE MISSION

We’ve Built our Reputation on 38 Years of Quality Service.



I NDIAN R EST

PAGE 3 Amy Williams photo

N A M E D N O R T H A M E R I C A ’ S B E S T S U B U R B A N N E W S PA P E R S E C T I O N 2 0 1 0

reserve now FOR YOUR

holiday parties

21 years of serving ﬁne Indian cuisine

Shiva Restaurant & Sweets shivasweets.com

KOLANOS loving life

| 32131 Marshall Road, Abbotsford (Opposite Best Western Regency) | 604.850.2399

Introducing our new & delicious

BUFFET $10.99

Specialing in Custom Hot Rod, Muscle Car Build, Upholstery, Paint & Car and Marine Audio.

+ HST

Monday - Friday 11:30 am - 2:30 pm • Sunday 5 pm - 8 pm

10% OFF

DINE IN OR TAKE OUT

TOP CUSTOM SHOP IN CANADA AWARD WINNER FOR 2011 TO

With this ad, one per table.

OPEN FOR LUNCH & DINNER 7 DAYS A WEEK Mon-Thur 11.30am-2.30pm Fri 10am-10pm Sat 11am-10pm Sun 11am-9pm We can accommodate parties up to 50 people for that special occasion.

™

EXT SENI DISCOU

MARINE & CAR R AUDIO

™

MON-FRI: 7:30-5:30 7 SATURDAY: 10-5 A B B O T S F O R D

31450 Peardonville Rd 604.859.3608 360fabrication.com facebook.com/360fabricationinc

A Division of 360 Collision Services

FABRICATION INC.

M Y R I D E , p u b l i s h e d i n y o u r A B B O T S F O R D N E W S p a r t n e r e d w i t h F R A S E R VA L L E Y A U T O M A L L

myRide

JAN 3 2012

Abbotsford News I Tuesday, May 11, 2010

Santa’s Helper spreads Christmas Cheer

Full Refund Paid | Free Pick-up | Immediate Payment Free Bottle Drive Kit

inside

TERRACE STANDARD (Black Press)

A4 Higher than normal

Book on line at www.regionalrecycling.ca or call 604.852.9152

DECEMBER 2011

GREATWESTFITNESS.CA

ROBBERS HIT HOME WITH DEAD OWNER STILL INSIDE

NO MURDERS IN 2011 A3 Once dubbed the

RHEAULT GETS THE POINTS

JOHN MORROW Abbotsford News

SHOOTOUT SPECIALISTS PAGE 8

faceoff

ABBOTSFORD

LOOK FOR THE WHITE TENNIS BUBBLE

Fraser Valley

WARM WINTER

An Abbotsford Police officer questions a motorist at a CounterAttack roadblock Friday night on Maclure Road near Ellwood Park. Officers were out in full force over several weekends during the holiday season to check for impaired drivers. Although a B.C. Supreme Court judge recently said facets of the new laws surrounding roadside prohibitions are unconstitutional, he has suspended his ruling until June 30. Statistics from local CounterAttack efforts will be posted to abbynews.com when available.

TROY WARD PAGE 7

Sports: Canucks in ﬁrst overall after defeating Minnesota 3-0 [10]

nation’s murder capital, Abbotsford recorded zero last year

Impaired driving checks

my yCity

2550 YALE COURT

been released, was at a home in the 33700 block of George Ferguson Way when she became unconscious and unresponsive. She was treated on scene at about 6 a.m. on New Year’s Day by BC Ambulance and Abbotsford Fire Rescue personnel before being transported to hospital. MacDonald said the women, ages 23 to

JAMES MARTIN PAGE 4

604.854.3284

24-year-old woman in critical condition in hospital A3

A 24-year-old Abbotsford woman is battling for her life after ingesting ecstasy with three friends on New Year’s Eve. Abbotsford Police Const. Ian MacDonald said the woman, whose name has not

JOIN FOR $12 AND RECEIVE UP TO

*applies to 12 & 24 month memberships

Second ecstasy overdose in two weeks Vikki HOPES

MEMBERSHIP SALE

abbynews.com

Online all the time. In print Tuesday, Thursday & Friday

Abbotsford News

2012

Townhouse damaged by makeshift explosive device A5

A B B O T S F O R D

World |

COUPON

BOMB BLAST

alwaysconnected.

The EcoBoost™ engine ine me family isn’t just giving some Ford vehicles a bump in fuel economy. The engines nes are also giving Ford sales les ng a boost by attracting customers who had not previously considered a Ford brand product. Motortrend truck of the year, Ford’s 2012 F-150, has nd d seen increasing demand with models ﬁtted with an EcoBoost™ engine.

S STAT TM FORDOOST ECOB E ENGIN TM

ABBOTSFORD IN

ACTION

PAST, PRESENT AND FUTURE

st INE: oBoo ENG V6 Ec 3.5L Turbo e Twin ue qu ER: -ft Tor SEPOW HOR / 420lb 365 Hp ERESTING: power S INT rse g ng WHAT’ re ho liverin de s mo OfferV8 while than a than r mileage bette ard V6 stand

Truck of the year

gets boost

Abbotsford is a rapidly growing, young and vibrant city.

It’s a social frenzy!

Agriculture is a nearly $2-billion dynamo at the centre of the city’s economic activity, which is also fuelled by thriving residential and commercial development, as well as growing industrial and technology sectors. A newly renovated airport, top-rated university and state-of-the-art regional hospital are key components of the Abbotsford success stor y.

PUBLISHED BY... ON THE SPOT INSURANCE BY HUB INSURANCE TOS • 604.856.3099

2011 E D I T I O N

BRAND NEW 2012 DODGE RAM 4X4 QUAD CAB STK#C174302

24,488 $149 0

Bi-weekly

DOWN

Abbotsford

DL 98

Happy New Year 2012!

In its second annual edition of Abbotsford in Action, The News examines the city’s economic energy.

beautiful BEGINNINGS

2012

2011

abbotsford’s REAL LIFE WEDDINGS THREE LOCAL COUPLES SHARE THEIR SPECIAL DAY

FIND YOUR INSPIRATION BY STARTING WITH THIS SIMPLE PROJECT THAT WILL SPARK YOUR MATRIMONIAL SENSES...

BUYING GUIDE FOR HIM & HER LIKE WHAT YOU SEE? FIND OUT WHERE TO GET IT! 1

beautiful

BEGINNINGS 2012 / THE NEWS

ford’s

abbots

011 es for 2 top fav ed for

reserv

Re a c h yo u r t a rg e t au d ie n ce!

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

ENGAGECONSUMERS BUILD BRAND AWARENESS TUESDAY

MOST INNOVATIVE MEDIA COMPANY IN NORTH AMERICA That’s right, the Suburban Newspapers of America honoured The Abbotsford News Media Group with the most innovative newspaper award two years running. This media kit provides you with a comprehensive guide to the many successful advertising and marketing opportunities provided by The News. Media coverage continues to evolve throughout the world and we have embraced changes with multiple platforms for marketing in both print and online

HONOURED WITH 25 INDUSTRY AWARDS IN 2011

JANUARY 3, 2012

BOMB BLAST Townhouse damaged by makeshift explosive device A5

CONNECT YOURSELF

R D A B B O T S F O Online all the time.

2011 WINNER

News, events, contests facebook.com/myabbynews twitter.com/abbynews

abbynews.com

day & Friday

In print Tuesday, Thurs

Second ecstasy ks overdose in two wee

all AA3 pita hosspit critical condition in “nume pills us” blue ecstasy rous” umero 24-year-old woman in ed, was at a home in the 33700 31, tookhout at the eveni g, starting ut the evenin

Vikki HOPES Abbotsford News

sford woman is batA 24-year-old Abbot ingesting ecstasy tling for her life after s on New Year’s Eve. with three friend nConst. Ian MacDo Abbotsford Police not whose name has n, woma the ald said

been releas son Way when she . block of George Fergu and unresponsive became unconscious scene at about 6 She was treated on by BC AmbuDay Year’s a.m. on New Fire Rescue person sford Abbot and lance al. transported to hospit nel before being 23 to the women, ages MacDonald said

throug went out for the residence. They then the home, ingestt ed to night and return 4 a.m. a st pills at about ing the last ted that the victim indica s ends friend The pill than they did, d more pills consumed

Continued on A3

THURSDAY JULY 7, 2011

NO MURDERS IN 2011

MORE ORE PUBLIC ART MISSConnect IONYourself 2010 WINNER

A3 Once dubbed the

City installs

Familie drinksinlose g homedsrivto ing fires la WARM Tough WINTER er

Impaired driving checks

Onlin e all

l this

A4 Higher than norma temperatures so far season

An Abbotsford Police officer questions a motorist at a CounterAttack roadblock Friday night on Maclure Road near Ellwood Park. Officers were out in full force ds over several weeken during the holiday season to check for impaired drivers. Although a B.C. Supreme Court judge recently said facets of the new laws e surrounding roadsid prohibitions are unconstitutional, he has suspended his 30. June until ruling Statistics from local CounterAttack efforts will be posted to abbynews.com when available.

TUES

OSSfacebook.com/ l, IBLE a new metal nation’s murder capita Road run sford recorded zero the Mo ners up set A B B O T S F Abbot in wh uat Hawk O R D at s last year A B B called is being progra the Missio O T S abbynews.com n m’s Online all the time. abby In print Tuesday, F O R D& Friday win ever A16biggest Thursday news .com the tim e. In

AbbyF 2011 A4est

Drive and s:TOGET AUL RHEw neS Dina Place yTHE eaPOI r laNTS ter

Two wo blazes destroy residences on Orchard

Forward sets new A19 Polic e seein ise scoring record chan franch ging de g motoHeat ris sweep sford imbias cis ions ts be;Abbot with for thTexas negativ to Stars e restau rant in e impact dustry A5

Airpo rt Letters look to aero sp Sportss $30-m ace positi illion expan oint

...............

....

.. ...............

.regionalr Book on line at www 52.9152 or call 604.8

print Tues day, Th ursday & would lend scoring punch to Heat A18

k Yo

THIR CHARD MAN GED

HEROES FOUND

ur B ott

fund Pa

id | Fr le D ee 722 r ive 604-855-8 Free BoPick-up www.robertsonhearing.ca on lin ttle Dr | Immed N ow ! e at ww HEARING ROBERTSON ive Ki iat CENTRE e Paym ÀÊUÊ£äÈÊ ÊÓnÓxÊ i> ÊÊ >À`i Ê*>À Ê/ Üi w.reg t or ca ÀLÀ Ê ÀLÀ Ê-Ì° Rd.. Rd ent ll 604.8 ionalrec yc 52 -V]

Book

i}iÊ vÊ-«iiV ÊEÊ i>À }Ê*À viÃÃ > Ã Ê vÊ

.9152

Anoth faces er man no w Missi charges in on murde double r case A12

PROB FOR MATION ISCHIE F

Man sen incide tenced for come nt at Punja dy sho bi w A13

Letters A1 Sports 1 Viewpoin A16 Classifie t A10 ds A19

ling.c

750 Riv

erside

Road,

B.C.

Abbotsf

ord

OUR MISSION:

OUR VISION:

The Abbotsford News Media Group is recognized by readers, business and government as a powerful, effective and dynamic news source.

The Abbotsford News, The News Daily, and Online publications are recognized for excellence in journalism through accuracy, trust and relevance.

• To meet the needs of our customers by providing relevant multimedia platforms with real-time unbiased coverage of life in Abbotsford & Mission. • Provide high-quality news and advertising with a team of highly-trained and motivated staff.

‘SUCC STORY’ESS

Letters A9 Sports A18 Slice of Life A17 Viewpoint A8 Classifieds A20

Full Re

85¢ +HS

Friday

Abbo tsf chose ord teen ultima n to attend Washi te burn cam ngton , D.C p in . A5

Abbotsf ord Airp JOHN VAN PUTTEN Abbotsford nightspe KEVIN onaks Orchard News ortAbout Drive. earlier, Aut six hoursMILL at a pres crews faced a similar scene at a three-storey S Abbo home on Dina Place. s conferehority chair tsford News Dave nce Frid Holmbe ay. Colourfu rg annual l costumes tainmencultural fest highlighted ival the para t and learned attracted de of more about nati than ons We can JOHN MORROW hear more better! than 50 4,500 visit during Abbhelp you Abbo tsford CALL C different ors ALL who NOWyFe FOR News st on A Satu FREE HEARING cultures sampled rday food, . TEST & CONSULTATION watche . The d ente >À Ê V i ] r-

Boo

WINN ER

ok. myabb com/ ynews

Couple who helped Abbotsford Police ofÄ Äcer during riot come forward A10

d News JOHN MORROW Abbotsfor

Full Refund Paid Free Bottle Drive Kit ca g.c ecycling.c

2010

Con News, nect Yourself events facebo , contests

CAT BURGLAR ON PROWL

. . . . . . . . . . . . . . A8 Viewp A20 Classifieds

ve Now! tt le Dr iv ent P Bo ok Yo ur| Bo e Paym te ate edia Free Pick-up | Imm

DAY SEPTEM BER 20 , 2011

Police warn residents to lock sliding doors and windows after three break-ins A7

A19

on sion pro future s Abbo tsford ject busin airp ess gro wth A4ort for

A firefighter battles attles a blaze Monday

News, events, contests

• Provide an unparalleled platform for local and national advertisers to reach consumers in the fastest-growing community in the province. • Provide advertisers with the best return on their marketing and advertising investments.

Newspapers reach a mass audience in a market, with a single exposure.

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

HYPERLOCAL INFLUENCE CONSUMERS

CONNECT WITH READERS The Abbotsford News has been established since 1922 and continues today to be the number one choice for advertising and news coverage in the market. The News publishes three times a week: Tuesdays, Thursdays and Fridays. As the preferred community newspaper, (Ipsos Reid 2009), The News is the dominant advertising medium in both display and classiďŹ ed. In fact, more than 77% of all advertising is placed with The News. Distributing to 45,000 homes on Tuesdays and Fridays with coverage throughout Abbotsford and Mission. On Thursdays*, The News is distributed exclusively to 35,000 homes in Abbotsford. Thursday is complemented by the Mission Record, a sister newspaper to The News. The News has once again been recognized for excellence by being named one of the leading newspapers for excellence in North America.

DISTRIBUTED TO MORE THAN

45,000 HOMES Every Tuesday, Thursday* & Friday

Advertising in newspapers is trusted more than any other medium.

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

HYPERCONNECTED INFLUENCE CONSUMERS

CONNECT WITH READERS

The News

Abbynews.com

National / Provincial Media The Fraser Valley Daily is distributed every morning Tuesday through Friday to high trafďŹ c destinations throughout Abbotsford, Mission and Chilliwack. Advertisers can target early morning shoppers with cost-effective advertising. With a reach of 75,000 potential local readers every week, The Daily packs a powerful punch. Online advertising with the best reach in the city Online advertising also continues to evolve. The News has the highest number of unique visitors in B.C.* Close to half a million unique views with page views close to two million per year. The News website abbynews.com is relied upon for news coverage 24/7. With eight channels available to readers, from news to sports, the site is a part of everyday life for many people in the city.

Facebook.com/myabbynews

Twitter.com/abbynews

Besides the strength of the website, The News has very active Twitter and Facebook sites. Readers follow multiple platforms and we ensure we deliver breaking news to all of them. * Highest number of unique visitors in Black Press B.C. Operations (2011)

60% of Canadians say what they see in print, causes them to search for more information online.

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

YOURADVANTAGE BEST REACH & FREQUENCY

ENGAGED CONSUMERS Marketers have long been focused on engaging audiences rather than advertising to them. The News media group is great at engaging consumers, which ultimately provides the highest number of eyeballs per page, whether in print or online. Our team of advertising consultants offers the best marketing strategies to reach potential consumers while maximizing clients’ return on marketing investments.

RESIDENTS PREFER THE NEWSPAPER AS FORM OF COMMUNICATION Newspaper Mail/mailings Newsletter/pamphlet/ﬂyer/brochure Internet/online (unspeciﬁed) E-mail Radio City website

• Delivering audience, driving results • Meeting advertiser needs with high impact ad opportunities • Reaching target audiences • Combining multi-media platforms for best response

Ipsos Reid Study 2010 on behalf of the City of Abbotsford. 300 sample size. Accuracy 19 times out of 20. Residents were asked: What methods would be best for the City of Abbotsford to communicate information to you? The results were impressive: 50% Newspapers • 15% Internet • 6% Radio.

IT’S ALL ABOUT STRATEGY No matter the size, industry, age or location of your business, one of the most important pieces to the marketing puzzle is a solid strategic marketing plan. That’s why The News media group offers a full portfolio of advertising and marketing resources. We’ll help you every step of the way!

RESEARCH AND STATISTICS While some people consider statistics to be far from accurate, Ipsos Reid is one of the largest research companies in the world with an extraordinarily high degree of credibility and accuracy. The City of Abbotsford recently commissioned Ipsos Reid to research local opinion including methods of communication. The graph clearly shows ‘newspapers’ to be the dominant medium. In fact, The News provides the exclusive medium for all City advertising.

Readers spend an average of 40 minutes reading their community newspaper.

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

LOCALREADERSHIP ESTABLISHED TRUSTED BRAND

COMMUNITY READERSHIP REMAINS STRONG Black Press commissioned Ipsos Reid, one of the largest market research companies in the world to complete a study on readership in Abbotsford and Mission. Catherine Dawson, vice-president of Ipsos Reid remarks, “Our research demonstrates the strength of community newspaper readership. With a large majority reading at least one community newspaper on a weekly basis. Community newspapers provide the means to reach a broad cross-section of the community.” This is the most recent readership study to be carried out in this marketplace. It conﬁrms that award-winning Black Press newspapers continue to have the greatest readership and are preferred by a very large margin. Ipsos Reid is the 3rd largest market research company in the world. The study was completed in 2009 and released in 2010. (250 sample with an effective 243 base. Margin for error +/- 6.3%). Ipos Reid has over 5000 clients including: • • • • • • • • •

Overwaitea Foods Future Shop Pharmasave BC Hydro City of Vancouver City of Abbotsford Air Canada Coast Capital Black Press

LOCAL RESIDENTS PREFER THE NEWS

Abbotsford News Abbotsford Times

68%

*Of the 75% of readers expressing a preference 68% prefer The Abbotsford News.

32%

READERSHIP DRIVES RESULTS Highest Reach

Highest Reach

92%

80%

68%

Lastt M L Month: th

Lastt W L Week: k

Lastt IIssue: L

SPONSORED IN PART BY:

Fine Jewellery Since 1981

The gold is hidden in a public place. There is no need to dig, take apart or damage anything to get at the certiﬁcate.

Ken Funk has flashed the “Stelmaschuk Smile” for 36 years, and the results have been achieved with lifechanging Dental Implants & Ceramic Systems.

DR. CLARK STELMASCHUK, D.D.S.

GPS Helper - Rising Tides 18_ _ (-45) 19 _ _ (-44) 19 _ _ (-17) 1999 By solving this clue you are standing within 500 seconds of reaching the Treasure. GPS: Latitude: _ _ degrees _ _ , _ _ N GPS: Longitude: 122 degrees, 15, 27

7000

there is still over $

Yukon Yukon

an Dan

W WEST EST

cosmetic & implant dentistry

in prizes to be won!

facebook.com/abbynews for contest clues and rules

Take advantage now, with the Renovation Tax Credit! HST IS COMING , BUY NOW AND SAVE! Your locally owned & operated community flooring store for over



44 YEARS! Who are you trusting with your FAV

flooring deposits & installation?

NO MORE:

PORCELAIN VENEERS:

• Gaps • Loose Dentures • Chipped Teeth • Missing Teeth • Crowded Teeth

• NO SHOTS • NO DRILLS • NO PAIN

Clearbrook Dental Centre: #2-2757 West Bourquin Crescent www.createasmile.ca • Phone 604.864.0317

 TE

each ea e eac a hp person erson ers n re rreceives rec eiv ives es a trad ttraditional raditionall g gold old pan n to ok kee ee eep pa lon lo ng w ith th an anyy gold gold found nd. keep along with found.

Search Sea Sear S e ch FFor ear oor G Gold ol iss cconducted old oonnnd ducted d d by The Abbo Abbotsfo Abbotsford tsford rd News New and is open open to all a resid residents sidents ents of Cana Canada da excep eexcept xceptt the the employ em employees, ployees, ees, age ag agents, nts, con contractors their immediate families Abbotsford Mission card-sized laminated trac ttr raactors torrss aand nd d the th heiir he ir iim mme mm m med mediate ate fam amilie ilies of The Abb Abbotsf otsford ord News an and n thee Mis sion on Record. d. A ccredit redi d t card-s d ized zed cer certifi tificate lam laminat ina ed in in plastic hidden actual time-limited testing question. hidden plas las la aasstti tic iss h tic hidde iidde idd dde dden den – not d noot o the th actu ual gold. go The win winner ner must mus ans answer er a time-l ti meee-llimit im ed d sskill kill il tes sting t que ti u stio s n. The he gold gol is hidde iddenn in a publi ppublic ublicc plac p lace. ace. e. There There ere re is i noo nneed eed tto ttrespass resp pass on p rivaate prope p roperty, rty, end endang anger yo ourse urself lf or or b br reak ak thee law to find it. For o the purp urpose ose of the the conte ccontest, ontest, st, place. private property, endanger yourself break purpose school property.Clues published three weekly Collect scho hoool ggrounds r d rou roun ds are arre nnot ot considere cconsidered dered d public public pr propert per y.Cl y.Clues ues will be b publ publishe ished d th ree time timess we e unt ekly untilill tthe he ggold ol is found old ffound. ound u . Co Collec llectt all all the the clues for anything certifi sponsors cclue cl lues fo lu or yo yyour urr best best es chan chance cha ce ttoo win. win. There There is no need need to dig, dig, take apa aapart rt orr damage damage any anythin thingg to get at the cert cer ifi ficate. ccate. ate. The sponsor spo nso s of this liable participants contest. th thi his contest con co oontest est s aare st ree not noot lia i ble for or any dama damage ge cause ccaused used d by par partici ticipants in this co contes ntest. t. There There is only o onee cer certifi tificate cat per gam game. e. Only Only one on person may claim the prize. Once the certificate is found, the winner has 48 hours to have it verified by The News and claim the prize. In order for the winner to claim the prize, a release form must be signed stating that all of the rules of this contest were complied with. If the winner is under the age of 19 years, the release form must be signed by a parent or legal guardian. The winners name and photograph may be used in any advertising or publicity without compensation. No purchase necessary.

EAST EAS ST

 & 

FLOOR COVER

u Yuko Yu Yuk Y

SEE

BACON ARRESTED

James expected to face conspiracy count in Surrey massacre; and associate pleads guilty spiracy to commit the first degree murder of Corey Lal. A convoy of black SUVs Matthew James Johnston, transporting members of 24, of New Westminster and the province’s emergency reCory Ray Haevischer, 24, sponse team swarmed into a of Nanaimo have also been quiet Abbotsford subdivison named along with Bacon Friday morning. and Karbovanec in the conAbbotsford Police blocked spiracy to murder Cory Lal. off road access to Strathcona Police said they are affectCourt while a RCMP helicoping their arrests Friday. ter buzzed overhead. James Bacon and his The police team spread out brother Jarrod, 25, are curaround the cul-de-sac; sniprently facing multiple fireers training their rifles on KARBOVANEC arms charges from two sepathe Bacon brothers’ family rate RCMP weapons investihome. gations. Minutes before 11 a.m. Last May, the Integrated James Bacon was ordered Gang Task Force issued a out of the house, told to drop public warning about the his cellphone and crawl on dangers of associating with his hands and knees towards the Bacons, after finding out waiting officers. the trio were being targeted Spread-eagle on the ground by the UN Gang. for a weapons search, Bacon James Bacon narrowly eswas then cuffed and arrestcaped death after a brazen ed. Police expect Bacon to be assassination attempt on charged with conspiracy to Jan. 20 at a busy Abbotsford commit murder in connecintersection. tion to the Surrey Six slayTo protect public safety ings at an apartment tower Abbotsford Police had been JOHNSON in October 2007. tailing the two brothers The six murders at the every time they left their Balmoral Tower apartment complex in Surrey were the worst gang- Strathcona Court home. Karbovanec, who also survived a tarrelated hit in B.C’s history and believed to be the work of those associated to the Red geted hit in Mission on New Year’s Eve, is a long-time friend and associate of the Scorpions gang. Dennis Karbovanec appeared in court brothers. He is also facing 11 gun charges after Friday to plead guilty to three counts of his arrest in October when Abbotsford second degree murder and one count of conspiracy to commit murder in connec- Police discovered a loaded handgun and silencer in a secret compartment in his tion to the killings. Karbovanec is a close associate of all GMC Yukon. He had a court-ordered lifethree Bacon brothers, James, Jarrod and time ban on possessing weapons when he Jonathan, who have all been under in- was arrested. He graduated from W.J. Mouat tense police scrutiny for their alleged gang activity and connection with the Secondary with the eldest brother, 28-yearold Jonathan Bacon, in 1999. Red Scorpions. It was Jonathan who made arrangeTwo of the victims in the apartment were innocent bystanders Abbotsford res- ments for the transfer of a huge cache ident Ed Schellenberg and Surrey youth of illegal weapons and explosives to the Abbotsford Police in February 2008 as Chris Mohan. Police believe he and Mohan were killed part of a plea bargain for Karbovanec. Bacon turned over 114 sticks of stolen because they were potential witnesses who could identify the people who also dynamite, a grenade, seven handguns, murdered 22-year-old Edward (Eddie) two shotguns, a rifle and an Uzi automatic machine gun. Sousakhone Narong, 21-yearJames Bacon and old Corey Jason Lal, his Karbovanec were both also 26-year-old brother Michael arrested in December 2006 Justin Lal, and 19-year-old after Abbotsford Police Ryan Bartolomeo, all Surrey stormed Castle Fun Park residents. following reports of men in Narong, the Lal brothers body armour at the amuseand Bartolomeo were all ment park. known to police and are beMatthew Johnston was relieved to have links to gangs cently detained along with and the drug trade. James after police seized Karbovanec has pleaded their vehicles in the underguilty to the murder of ground parking lot of an Mohan, 22, Bartolomeo and Abbotsford shopping mall. Michael Lal of Surrey. He

CARPET • HARDWOOD • VINYL • TILE LAMINATE • WINDOW COVERINGS

TIP TOP CARPET ONE

also pleaded guilty to con-

® FLOOR

& HOME

SCHELLENBERG

Join us today for breaking news and community information. twitter.com/abbynews 85¢ GST INC

1ST

SATURDAY

Parent advisory councils have had their funding from the province cut in half, and the district chair warns many extracurricular programs are in danger. A5

A B B O T S F O R D abbynews.com abbynews.co abbynews abbyne news.com s.com m

Online all the time. In print Tuesday, Thursday & Saturday

Sophie Schmidt has become a scoring sensation. A24

A day in a lifelong challenge A40-41

FATAL FALL A teenager has died after falling during a hike on Sumas Mtn A12

ON THE CLOCK New $2 million state-of-the-art score clock installed at new rink. A4

THREE SHOWS IN ONE

JOHN VAN PUTTEN / The Abbotsford Ne

H1N1 ALERT

Reach Gallery celebrates Ärst anniversary with trio of new exhibits A24

Homeless in the city A special four-part News series A4-5, 8-9, 11

RO LL BA

See ‘BACON’ on page A2

SAND SAVE THOU

SINCE 1966

Bacon Arrest

from

16 390 ,

Schools ready for outbreak of swine Åu. A12

JOHN VAN PUTTEN

Abbotsford News

0 PURCHASE FINANCING %

thought

“

†

PLUS, NO PAYMENTS FOR 90 DAYS ON ALL 2009 & 2010 MODELS††

OF THE DAY

2010 MAZDA 3

ZOOM ZOOM

Abbotsford News

Arts A24 Sports A39 Travel A32 Viewpoint A10 Classifieds A43

Letters A9 Sports A24 Arts & Culture A37 Viewpoint A8 Classifieds A43

Jake Byers snuggles up to dad Merv while an air-compressed vest performs one of three daily physiotherapy treatments that help keep the four-year-old’s lungs as healthy as possible.

SEE OUR FULL PAGE AD ON PAGE A6!

! FINAN CING S! O% THE ALL NEW

WE’RE AT THE AUTO MALL • 604.857.1600

T H E O N E S TO R E F O R T H E P E R F E C T F L O O R

JOHN VAN PUTTEN

85¢ GST INC

STRIKING SUCCESS

Jake’s world

Airport upgrades

James Bacon was arrested outside his Strathcona Court home on Friday morning, after being called out of h house and ordered to crawl toward police. Bacon faces a charge of conspiracy to commit murder. An associat Dennis Karbovanec, pleaded guilty to three counts of murder, and two alleged accomplices also face charges.

Join us today for breaking news and community information. twitter.com/abbynews

Online all the tim time. In print Tuesday, Thursday & Saturday

and new overpass announced A7

The homeless: On the streets and in the shadows – led there by choices or circumstances. Changing that world is hard – for those living in it, and those trying to help

SEPTEMBER 12, 2009

SCHOOLS FACE CASH CRUNCH

Canada

MAJOR PROJECTS FUNDED

31388 Peardonville Rd • Abbotsford, BC • 604.850.6632 • 604-857-0072 • www.tip-top.ca

Search For Gold

SEPTEMBER 26, 2009

Abbotsford Heat hit the ice for the Ärst time in AHL action this weekend A38

A B B O T S F O R D abbynews.com

SATURDAY

PRESEASON ACTION

N. America

by ROCHELLE BAKER Abotsford News

2 BONU BONUS US CLUES CLUES A AVAILABLE!! VAILABLE!! !!

SH AS A CA C CAS D!!! FOUNNER S BEEN WIN LD$6,0HA 00 N FOR THE THE GO ’S EDITIO n on SATURDAYukon ko The Th T he gr g grand ran and pr and priz prize i e wi winn winner n err & 3 ffrien friends ends ds will wi ll get get a V VI IP GO GOLD LD PAN A NI NIN NG DAY AY Yw ith it h will VIP PANNING with

1ST

N. America MURDER:

I’m one bad relationship away from having 30 cats.

”

THE ALL NEW 3 2010 MAZDA ZOOM ZOOM from WE’RE AT THE AUTO MALL • 604.857.1600

thought

OF THE DAY

17390 ,

“

The statement following is true. The statement prior is false.

”

*price incl des $1000 disco nt on cash sale

Homeless Feature

Photo Essay

BRITISH COLUMBIA

NORTH AMERICA

Sports Writing Award - Gold

General Excellence - Second Place

Best Ad - Third Place

Special Section Award - Bronze

Best Ad Series - First Place

Best Section - First Place

Ad Design Award - Gold

Best Signature Page - Second Place

Best Sports Section - First Place

Ad Campaign Award - Bronze

Best Public Service - First Place

Best News Photo - First Place

Best Promotion - First Place

Best Feature Photo - Honourable Mention

Best Promotion - Second Place

Best Breaking News - Honourable Mention

CANADA

NORTH AMERICA

General Excellence - Third Place

Best Promotion - Honourable Mention

Best Special Section - Third Place

Blue Ribbon Award - Excellence

Best Single Classiﬁed - First Place

Best Opinion Column - First Place

Best Photo Essay - First Place

Best Innovation - First Place

Best Entertainment - Honourable Mention

The News is consistently recognized for industry excellence, receiving 25 awards in 2010.

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

TRUEEXCELLENCE 25 INDUSTRY AWARDS IN 2011

1ST

North America

1ST

North America

2011 Media Kit

alwaysentertained.

FORD EMPLOYEE

THIS SUMMER, YOU PAY WHAT I PAY.

PRICING

Do they have what it takes to be

SAVE OVER

$16,000 ON A NEW SUPER DUTY

THE INTERN OF 2010?

$10,000 ON A NEW F150 4x4

John’s Quality Picks of the Week 2006 MUSTANG GT CONVERTIBLE CO

1999 MUSTANG GT CONVERTIBLE

PC0095

2011 MULTIMEDIA KIT

PC0077

YOU PAY $15,787

YOU PAY $25,935

2006 F350 LARIAT DIESEL C/C LONGBOX D

2007 F350 LARIAT DIESEL C/C LONGBOX

2009 F150 XLT SUPERCREW

2007 FOCUS ST LEATHER LOADED

PT0183

PT0169

PC0067

YOU YO OU PAY PA $34,998

YOU PAY $36,323

YOU PAY $27,995

YOU PAY $11,999

2006 FORD 2 FOCUS ZX5 FO

2005 MITSUBISHI GALLANT GTS

2009 ESCAPE XLT 4x4

2009 ESCAPE LTD 4x4 w/MOONROOF

PC0092

YOU YO OU PAY PA $10,999

PLT0034A

YOU PAY $13,977

PT0157

PT0020

YOU PAY $24,935

YOU PAY $28,999

“Are you looking for m more tthan world class quality new cars and the best trucks in the industry? Do you want quality om a dealer who stands behind their product? Are your looking for more than the average buying pre-owned vehicles fr from experience? Then ask for Jo John at Magnuson Ford Sales. I’ve been selling Ford vehicles for more than 13 years. I believe that my customers de serve the best possible buying experience with the least stress. I’ll work hard to earn your business. deserve Ford’s Family Plan b eg gins o begins on July 2nd. To ﬁnd out just how easy it will be to buy a new Ford you can call me directly at 604-857-1327, or send me an email at jlippold@magnusonford.com.”

It’s a par-tay!

John Lippold

MAGNUSONFORD.CA 24/7 abbynews.com twitter.com/abbynews facebook.com/myabbynews

Exit #87

➤

WE ARE HERE

The Intern - Best Innovation

Media Kit - Best in North America

1ST

2ND

North America

Captain Black's

Treasure Q uest

Take Exit #87 (Clearbrook) off Freeway, 22 Minutes from Port Mann Bridge. Exit to S. Fraser Way, Turn right – 8 blocks.

Video Walkarounds / Gas Mileage Ratings / Payment Calculators / Standard Equip. Listings

604-857-1327

Highway #1

To Port ww Bridge ➤

Clearbrook Rd

your community.

Commercial St

your life

alwaysconnected.

2008 LINCOLN SIGNATURE SERIES

PT0092A

YOU PAY $10,787

PT0181

WHICH ROUTE WILL GIVE YOUR BUSINESS THE BEST EXPOSURE?

CONNECTYOURSELF

2003 LINCOLN SIGNATURE SERIES

PLT0028A

YOU YO OU PAY PA $22,486

➤ Only 22 minutes

South Fraser Way

32562 South Fraser Way Your neighbourhood Ford Dealer At Magnuson ... We get it.

Sales dept. open after 11am on Sundays. All prices are + taxes. D#30937 Magnuson Ford Sales Ltd.

Magnuson Ford - Best Advertisement

2ND

North America

>> Thursday, September 15, 2011

ABBOTSFORD

ABBOTSFORD & MISSION’S A

MOST EXCITING M

ABBOTSFORD

TREASURE T C CONTEST OF THE YEAR!

IN ACTION

inside

Passion for fashion at UFV

One of the fastest growing cities in B.C., Abbotsford is setting a dynamic pace, driven by powerful economic engines. From agriculture to aviation, The News takes an in-depth look at the city’s economic and social infrastructure.

Avast, me hearties! Yer dutiful Cap'n invites ye t' find me buried treasure.

ASHLEY WRAY PHOTO

Gaining confidence and a community Volunteers at the Host Program help new families make the transition to Canadian life

CHECK OUT

young Guatemalan family new to Abbotsford has found confidence and a sense of community after working with a local volunteer. Marvin Interiano, 27, and his partner Estela Reyes, 28, were paired with a volunteer from the Host Program run by Abbotsford Community Services soon after their arrival a year and a half ago. The Host Program offers a one-on-one matching program for immigrant and refugee newcomers to the community. Following a screening process, which includes an interview and criminal record check, volunteers are paired with families based on similar interests and their age. They generally spend an hour or two together each week doing different activities.

The News starting ay y, Sept. Sept.. 7 th.. Tuesday, 7th.

abbynews.com news twitter.com/abbynews ab b by n e w s facebook.com/myabbynews youtube.com/abbynews

It’s a social frenzy!

10 ,0 00

ABBOTSFORD: PAST, PRESENT AND FUTURE

IN PRIZES

TO BE WON!

Shiva

Restaurant & Sweets 21 years of serving g ﬁne Indian cuisine

swivel chairs from Bishop’s Casual Living.

Treasure Quest - Best Readership Promotion

Some go for walks around family a year and a half ago Ashley WRAY Abbotsford News Mill Lake, others meet at based largely on the fact that the library to study English, she spoke Spanish. while some take turns cooking for each When they first started meeting, other, said Andrea Dykshoorn, 25, the Marvin had been taking English courses Host Program co-ordinator. at community services, and had a basic “The hope is that through the program, understanding of the language. On the newcomers can gain English language other hand, Estela only had minimal support and a new friendship — someknowledge of English. thing that has, on so many occasions, Kathleen met with Estela weekly, startprofoundly impacted the newcomer’s ing off with simple learning techniques, transition to life in Canada,” said such as pointing to objects in the kitchen Andrea. and having Estela provide the English “We have a lot of people who come to term. Canada and there’s not enough volunOther times they would go shopping or teers. We can see the difference in their visit the park. confidence when they start to learn more “Now, I can say hello, can make apEnglish. A lot suffer from depression and pointments for my babies, read magaloneliness.” zines and call Canadian friends,” said Twenty-nine-year-old Kathleen Doll Estela, adding that she has much more was paired with the young Guatemalan confidence in herself.

Presented by

Shiva Restaurant & Sweets shivasweets.com

Abby In Action - Best Niche Product

| 32131 Marshall Road, Abbotsford (Opposite Best Western Regency) | 604.850.2399

Introducing our new & delicious

BUFFET $10.99

+ HST

Monday - Friday 11:30 am - 2:30 pm • Sunday 5 pm - 8 pm

10% OFF

DINE IN OR TAKE OUT With this ad, one per table.

OPEN FOR LUNCH & DINNER 7 DAYS A WEEK Mon-Thur 11.30am-2.30pm Fri 10am-10pm Sat 11am-10pm Sun 11am-9pm We can accommodate parties up to 50 people for that special occasion.

My City Abbotsford - Best Section

BRITISH COLUMBIA

NORTH AMERICA

Ad Design Award: Gold

Best Feature Series: Gold

Best Innovation: Gold

Sports Writing Award: Silver

Best Continuing Coverage: Gold

Best Media Kit in North America: Gold

Ad Campaign Award: Bronze

Best Marketing Material: Gold

Best Advertisement: Gold

Ad Design Award: Bronze

Best Ad Series: Silver

Best Readership Promotion: Gold

Newspaper Promotion Award: Bronze

Best Opinion Column: Silver

Best Readership Promotion: Silver

Spot News Photography: Bronze

Best Rate Card: Silver

Best Wildcard (Niche Product): Silver

Best Column Writing: Bronze

Best Section: Silver

Website and Online Innovation: Bronze

She also talks to her two young sons in English. “Kathleen has been a nice teacher and a nice friend.” When Kathleen started with the Host Program, she was recruiting volunteers at Columbia Bible College. The process influenced her to put her own name forward. The application process saw Kathleen go through a criminal record check, describe her interests, and do a two-hour training session where she learned about sensitivity to culture and cultural differences. “I really enjoy the volunteer process because you make a friend and become a part of a new family,” said Kathleen. “It’s in you already to do. It doesn’t take any extra learning to become a friend with someone.”

>> facebook.com/abbotsfordismycity

Join the Abbotsford News in our ﬁrst edition of “Abbotsford In Action,” an economic overview giving residents and newcomers insight into local development and growth.

Including an $8500

AGIO A GIO B Balcon alcony T Table able w with ith 6 cushion

The Intern - Best Readership Promotion

Abbotsford News

Kathleen Doll (far left) is a volunteer at the Host Program, led by Abbotsford Community Services. She has been paired with a young Guatemalan family, Marvin Interiano and Estela Reyes and their two children, who have been in Abbotsford for nearly a year and a half. Andrea Dykshoorn (far right) is the Host Program co-ordinator, and paired Kathleen with the family.

Coming Soon!

NORTH AMERICA

Best Continuing Coverage: Bronze

CANADA

Best Advertisement: Bronze

Best Feature Story: Silver

Best Ad Series: Honorable Mention

The News is consistently recognized for industry excellence, receiving 25 awards in 2011. *Suburban Newspapers of America, CCNA, BCYNA

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

TOP10REASONS TO CONNECT YOURSELF

TRUSTED BRAND

TOP CLASSIFIED

TOP DISPLAY

BEST COVERAGE

MOST INFLUENTIAL

The News is an

Residents prefer to

Businesses prefer to

The award-winning

The News with its loyal

established and trusted

place classiﬁed

place display

newsroom provides

reader franchise has dozens

brand, with more than

advertising with The

breaking news, great

of exclusive partnerships

85 years of history in the

News. Classiﬁed market

News. Display market

sports and community

with the most inﬂuential

community.

share is dominant at over

share is dominant at

coverage, both in print

organizations in the city.

80%.

79%.*

and online.

Client Beneﬁt: Deep connection with local consumers.

Client Beneﬁt: Local classiﬁed lineage means more people & customers.

Client Beneﬁt: More local, regional and national advertisers place their trust in The News.

Client Beneﬁt: Our passion to deliver the news both online and in print is unequalled.

Client Beneﬁt: Supporting local organizations continue to encourage readers to turn to The News media group ﬁrst.

WE’RE LOCAL

AWARD WINNING

TOP READERSHIP

TOP DISTRIBUTION

MOST INNOVATIVE

The new American

The News is one of a

The News media group

The News group distributes

Rated ﬁrst for the highest

Hockey League franchise

few newspapers to

offers the highest

three times a week to all

online readership in 2010

has chosen to partner

be awarded triple

readership in the city.

homes in Abbotsford and

among 100 community

exclusively with The News

newspaper excellence

Mission.

newspaper websites in BC.*

and Black Press community

awards. Best in BC, Best

newspapers rather than a

in Canada and Best in

traditional daily.

North America.

Client Beneﬁt: Reafﬁrms the widely-held belief that community newspapers deliver local information better than any other media.

Client Beneﬁt: The News media group was honoured with 25 awards in 2011. Being recognized for excellence is good for advertisers and readers alike.

(Period March - December 2010 Black Press Website)

Client Beneﬁt: In an Ipsos Reid survey released in 2010, more than two-thirds of local residents say they prefer The Abbotsford News over any other newspaper.

Client Beneﬁt: Three days per week distribution allows our customers to express their message to the community more often and execute their sales messages more effectively.

Client Beneﬁt: Building a presence online and in print is the most effective way to reach the most people. 60% of Canadians say what they see in print causes them to search for more information online.

The Abbotsford News. Voted most innovative media company in North America in 2011.

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

A WINNING FORMULA “A successful media plan is innovative, is executed on time to the right audience at an affordable cost and exceeds clients’ expectations with creative marketing solutions.” -- Andrew Franklin, Publisher

abbynews.com

Facebook

Innovative Media

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

2012 ADVERTISING OPPORTUNITIES

TRUSTTHENEWS FOR THE BEST RETURN ON YOUR INVESTMENT

your life

your community.

abbynews.com twitter.com/abbynews facebook.com/myabbynews facebook.com/innovativemedia

2012 Media Kit

Packages to choose fro m

MULTIMEDIA: MARKETING OPPORTUNITIES THE BEST OF PRINT, WEB & SOCIAL MEDIA. 4 PACKAGES TO CHOOSE FROM.

PREMIUM P EXPOSURE Make

607,400 IMPRESSIONS

HIGH

EXPOSURE Make

522,000 IMPRESSIONS

High energy campaign with maximum exposure gets you: • Online banner, inside or outside skyscraper with a link to your website* • (2x) Half page colour ads/editorial • (3x) Half Page black & white ads (Daily) • (3x) 3col x 7” ads in My City • (3x) 3col x 7” ads in The News • (3x) Coupons in the monthly Coupon Wrap • (12x) Social Media feeds on Facebook & Twitter

Best value campaign with great exposure gets you: • Online banner, inside or outside skyscraper with a link to your website** • (3x) 3col x 7” ads in My City • (3x) 3col x 7” ads in The News • (3x) 3col x 7” black & white ads (Daily) • (3x) Coupons in the monthly Coupon Wrap • (12x) Social Media feeds on Facebook & Twitter

$1,999 /MONTH VALUE $4,145/MONTH

$1,565 /MONTH VALUE $2,554/MONTH

*All packages are based on three-month campaigns (12 weeks). ** Online ad size based on availability.

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

Packages to choose fro m

MULTIMEDIA: MARKETING OPPORTUNITIES THE BEST OF PRINT, WEB & SOCIAL MEDIA. 4 PACKAGES TO CHOOSE FROM.

MODERATE M EXPOSURE Make

397,000 IMPRESSIONS

BUDGET EXPOSURE Make

344,000 IMPRESSIONS

High local reach with real impact gets you: • • • • • •

Online outside or inside skyscraper** with a link to your website** (2x) 3col x 7” ads in My City (2x) 3col x 7” ads in The News (3x) 3col x 7” black & white ads (Daily) (3x) Coupons in the monthly Coupon Wrap (12x) Social Media feeds on Facebook & Twitter

VALUE $1,948/MONTH

Build your brand with affordable campaign advertising gets you: • Online outside or inside skyscraper** with a link to your website** • (2x) 3col x 7” ads in My City • (3x) 2col x 3.5” ads in The News • (3x) 3col x 7” black & white ads (Daily) • (6x) Social Media feeds on Facebook & Twitter

$1,192 /MONTH

$786 /MONTH

VALUE $1275/MONTH

*All packages are based on three-month campaigns (12 weeks). Minimum number of impressions for any of the four packages is over 1 million! ** Subject to availability

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

SPECIALFEATURES REACHING YOUR TARGET AUDIENCE

BE A PART OF ONE OR MORE OF THESE UPCOMING FEATURES Mar • Renonation Apr • Connected Apr • Volunteer Week Apr • Earth Day Apr • Cancer Awareness Apr • My City Community Guide May • Police Week May • A-List May • Women of Distinction June • Canada Day June • Grad July • Berry Fest July • Agrifair Aug • Abbotsford Airshow Aug • Back To School Sept • The Pulse Sept • MCC Relief Sept • City of Heroes Oct • Abbotsford in Action Oct • Fire Prevention Nov • Diwali Days Nov • Business Excellence (Pre-Event) Nov • Carols and Crafts Dec • Business Excellence (Post-Event) Dec • 90th Anniversary Section

Multicultural Fest

Community Guide

Abbotsford Airshow

A-List

Healthy Living

Face-Off

My City

Coupon Wrap

RenoNation

Sign S Sig ig gn Me Me U Up p

My New Community M

Abby In Action

B a To School Back

Business Excellence

MONTHLY SPECIAL EDITIONS My City Faceoff Downtown Page Coupon Wrap Sign Me Up *Ask your advertising consultant for more information on dates and rates

Agrifair

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

THINKBIGADS

HIGH IMPACT HIGH FREQUENCY

STRETCH IT OUT

BREATHE IT IN

50% O F your neFxt class!*

Stretch Yoga | 31528 James Street, Abbotsford | 604.444.4444 *Bring this ad in to receive 50% off your next Yoga class. Some restrictions may apply.

1. Business Card - 2 Col x 2 in high ( 2.833” x 2” )

STRETCH IT OUT

BREATHE IT IN

50% OF your neFxt class!*

Stretch Yoga | 31528 James Street, Abbotsford | 604.444.4444 *Bring this ad in to receive 50% off your next Yoga class. Some restrictions may apply.

2. 1/8 page - 3 Col x 3in high ( 4.33”x 3” )

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

THINKBIGADS

HIGH IMPACT HIGH FREQUENCY

STRETCH IT OUT

BREATHE IT IN

50% F F O your next class!*

Stretch Yoga | 31528 James Street, Abbotsford | 604.444.4444 *Bring this ad in to receive 50% off your next Yoga class. Some restrictions may apply.

3. 3 col x 7 in high ( 4.33” x 7” )

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

OFFICIAL FAN GUIDE: FACEOFF Distributed at every Abbotsoford Heat home game: Published monthly October - April

Advertising rates Based on 7-insertion buy, not including HST 1/8 page ( 4.33”x 3.41” ) $275 1/4 page ( 4.33”x 7” ) $325 1/2 page ( 10.33”x 7” ) $495 Full page ( 10.33”x 12.75” ) $750 Inside front page ( 10.33”x 12.75” ) $800 *All rates include full colour

BE AT THE

LEADING EDGE Of Abbotsford’s support for our AHL hockey team with Faceoff, the ofﬁcial monthly fan guide for the Abbotsford Heat. Distributed to 20,000 targeted homes throughout Abbotsford.

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

my ABBOTSFORD

ABBOTSFORD IS: MY CITY Looking for the right customer? Reach 35,000 Abbotsford homes with this extremely popular monthly feature that attracts the young and vibrant demographic in Abbotsford. MyCity is published the third Thursday of every month. The booking deadline is Monday, the week prior at 5pm.

Advertising Rates

A FUN, LIGHTER SIDE OF

LIFE Plan to be a part of My City, a monthly special feature focusing on local culture, entertainment, coming attractions, fashion and a whole lot more.

1/8 page ( 5.12”x 3.41” ) $225 1/4 page ( 5.12”x 7” ) $415 1/2 page ( 10.33”x 7” ) $650 Full page ( 10.33”x 14” ) $950 Colour charge - $99

my ABBOTSFORD

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

FRASER VALLEY

THE NEWS PRESENTS: THE DAILY REACHING LOCAL COMSUMERS Booking & copy deadlines: Tuesday Edition | 1pm Friday Wednesday Edition | 1pm Monday Thursday Edition | 1pm Tuesday Friday Edition | 1pm Wednesday

EVERY DAY The Daily provides a reach of 75,000 potential readers every week, targeting customers every morning in Abbotsford, Mission and Chilliwack. This newspaper is distributed to over 1,000 high trafﬁc locations throughout the three communities.

Daily Rates: Must have a frequency contract in community newspaper to qualify for special rates. Production charges may apply. Circulation: 4,800.

The Chilliwack

FRASER VALLEY

progress

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

LET’SCELEBRATE GRAND OPENINGS & ANNIVERSARIES

LET’S CELEBRATE TOGETHER! The success of your Grand Opening or Anniversary is ensured when you advertise with Abbotsford’s leading community media group. We have the highest community readership and deliver Tuesday, Thursday and Friday: a great way for you to showcase your business. As well as enjoying a 50% savings on your promotional ad and signiﬁcant additional discounts when you book more than four consecutive ads, we are happy to work with your suppliers to create a special page(s) that celebrates your opening or anniversary. This page creates an environment which allows space for an editorial feature provided by your business. Call one of our sales consultants for details on how we can help you prosper.

FEATURED HERE In June of 2010, Columbia Cabinets celebrated their 40th anniversary, which included a 2-page to showcase their regrand opening. A perfect way to celebrate their success.

A26

Abbotsford

News I Satur day, June

12, 2010

Abbotsford

News I Satur day, June

ADVE RTISIN

40 Years of pride in

12, 2010

A27

G FEATU RE

their work

It all began with a dream. Abbo tsford’s Peter Loewen want by Danielle Kno Their efforts prov ed to open wles a cabinet shop ide aid in coun commitment with a tries such as India Ukraine, Nige to outstandin , simply oppo ria and Chin g workmanship rtunities for grow a. Furthermo enduring quali and re, Peter th and their was instrumen ty. He also have enabled efforts tal in starting felt strongly Columbia to Discipleship that his business shou weather chan Making International. ld make a ge and continually impr The multicultu point of cont ove. ral ministry has ributing support to nonmore than 35 served profit organizat Despite curre countries arou ions. Determin nt global econ nd the globe to make that ed omic uncertain now under the and is notion a realit Columbia Cabi ty, y, he started umbrella of nets remains Columbia Mennonite Breth Kitchen Cabi stabl Missions Inter nets in June of e ren and thanks to the strong national. 1970. values promoted Forty years have by their foun Columbia Cabi and consisten since passed. der nets’ commitm tly applied The company has grown to by both own ent to the community be well-know ers and employees. In also extends n and respe recen to supportin t years they cted in our commun g “green” have expanded initiatives. Their ity. Peter has their operation now passed construction s and prese ownership of the busin methods com ntly serve West with the Calif ess to his famil ply Canada and ern ornia Air Reso y, and the team the Western urce Board stand Columbia rema United States at for emissions ards from their ins dedicated 100,000 sq. ft. . Additionally, to his core value Abbotsford facili they have amongst them recently been s; ties. awarded a prest , the insistence Looking to the igious Environm that their prod future, Columbia be crafted so ental Stewardsh ucts certification for well they could Cabinets remains com ip using recycled sell themselve mitte d to excellenc materials, redu s. Peter ingrained e, striving to waste and distil cing exceed custo in his staff and ling finishing mer expectatio family a desir materials to to serve othe ns and use e recover solvents for re-us rs. Seizing the success as their e. an opportuni opportunity ty to help more than just ____________ to be ____________ others. a cabinet man The last four ____________ ufacturer, Colu deca des Dani ________ have Cabinets spon mbia elle Knowles been eventful for the company sors missions is a partner, writer and edito and charitable . As the econ Abbotsford’s Red omy has fluctu groups that provide r at Pencil Editing they have both ated, for the phys Servi ical, emotiona ces. She enjoy struggled and working with s spiritual need l, and enjoyed time local businesses of prosperity. s of people both s and conductin Staff have workshops on locally and glob g been instru writing skills, ally. mental in encourag social media ing the belie setting. In addit and goal f that challenge ion, she write s a monthly featu s are business for Frase re on r Valley Pulse.

“Congratulations to all at Columbia who have helped main tain a leading posit ion in your industry and for the great value you bring to the community.”

Abbotsford 1-80 0-665-44

“We congratulate you on your 40th Anniversary – giving your custo mers the best quality and value!”

www.cmwinsur ance.com Burnaby 604 -294-3301

www.myhouse designbuild.co m 604-MYHOUS E (694-6873)

Congratulatio “40 Years of Exceptio Service and Qual nal ity! Congratulations! ”

www.preciseb earin

g.com

604-850-353

“Your product & people have allow ed us to shine on the awards stage time & again! Congratulations!”

Congratulations on 40 Years!

www.lonetreek itche

ns.bc.ca Vancouver 604 -739-1110

ns Columbia!

ON YOU R 40TH ANNIVE RSARY “Congratulations on 40 year Annivers your ary!”

Upper Canada Forest Products Ltd. www.ucfp.com I 604-522-3334

“Congratulations Columbia Cab inets on 40 Years!”

CABI NETS

•

MOU LDIN GS

info@rkbmould

•

“Congratulations Columbia on your 40th year in business !”

CLOS ETS

ingandmillwo rk.ca 604-835-258 6

www.formica.c om Langley 877-254 -3544

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

GRAND OPENING PACKAGE

50% off Enjoy a 50% discount on your Grand Opening promotional advertisement.

PLUS . . . • Full ad design service • Free colour on promotions 30” or more • Repeat your Grand Opening ad a second time at the same cost • One coupon at 50% off

FAST TRACK TO SUCCESS

The success of your Grand Opening is ensured when you advertise with Abbotsford’s leading community media group.

Build reader loyalty with Abbotsford’s favourite newspaper

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

2012RATECARD REACH AND FREQUENCY

Annual Campaign Discounts Display Advertising (Home Delivery)

OPEN RATE

PER AGATE LINE

PER COLUMN INCH

AVERAGE WEEKLY COST

$1,000

$2.14

$29.96

$19

$2,500

$2.03

$28.46

$48

UP TO

Ensure your business is top-of-mind with the preferred community newspaper in Abbotsford and Mission.

Published every: Tuesday Thursday Friday Established in 1922, the Abbotsford News is today’s market leader, offering door-to-door coverage of Abbotsford & Mission.

Deadlines: Tuesday Edition: Friday 10 am Thursday Edition: Friday 3 pm Friday Edition: Tuesday 10 am

$5,000

$1.61

$22.47

$96

$10,000

$1.50

$20.97

$192

$20,000

$1.39

$19.47

$385

$30,000

$1.28

$17.98

$577

$50,000

$1.18

$16.48

$962

$75,000+

$1.07

$14.98

$1442

Multimedia Discount Enjoy the power of online & print advertising. Leader in print & online audiences.

QUARTER PAGE PLUS ONLINE BANNER INCL.

BOOK (WEEKS)

ADD COLOUR TO PRINT ADS INCL.

$558

$658

$502

$602

$450

x12

$550

Minimum four time buy consecutive weeks. Online may be either banner or skyscraper. Includes all titles in Fraser Valley Region: Abbotsford, Chilliwack, Harrison, Hope, Agassiz and Mission. News and online. *Ask your consultant for options on additional regions.

News & Daily Combo Buys Extended reach with The Abbotsford Daily 4 days a week (Business Drops) *Book your Daily ad with your News ad and receive additional discount on your Daily advertising.

Daily: 2 Days prior 10 am

Sales Department: The Abbotsford News 34375 Gladys Avenue Abbotsford, BC V2S 2H5 604 853 1144 mediainfo@abbynews.com

PER AGATE LINE 59¢ OPEN RATE

PER COL. INCH

BOOK

$8.26 OPEN RATE

ADD TO YOUR NEWS BUY

Banner (2.5”)

$0.20

$2.85

$50

1/4 page

$0.22

$3.06

$75

1/2 page

$0.18

$2.49

$125

Full page

$0.17

$2.39

$235

Full page col

$0.23

$3.21

$315

Position Charges Additional 25% for speciﬁc page guarantee

Colour Charges Inquire for competitive rates

Prices in effect March 1st, 2012

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

2012RATECARD CAMPAIGN DISCOUNTS Reach and Frequency The greater the frequency, the GREATER the SAVINGS! BASED ON COST PER INSERTION

Ensure your business is top-of-mind with the preferred community newspaper in Abbotsford and Mission.

Published every: Tuesday Thursday Friday Established in 1922, the Abbotsford News is today’s market leader, offering door-to-door coverage of Abbotsford & Mission.

Deadlines:

OPEN RATE

8 EDITIONS*

48 EDITIONS*

Full Page

$2936.08

$1614.84

$1321.23

$1174.32

7 col. x 7”

$1468.04

$880.82

$807.42

$660.18

3 col. x 7”

$629.16

$427.83

$377.49

$346.03

4 col. x 4”

$479.36

$345.14

$325.96

$301.99

3 col. x 3Ω”

$359.52

$258.85

$244.37

$226.50

2 col. x 2”

$119.84

$86.28

$81.49

$75.50 *Consecutive weeks

Flyer & insert rates Up to 10,000 flyers ........ $55/1,000 Up to 15,000 flyers ....... $50/1,000 Up to 20,000 flyers ........ $45/1,000 25,000 and up ................ $40/1,000 Full circulation (ask for rates over 50 grams). Minimum 5000 flyers. Booking deadline 3 days prior. Web Advertising: Outside Skyscraper (160x600 pixels) $69/week Leaderboard (720x98 pixels) $85/week Inside Skyscraper (160x600 pixels) $79/week 3 Frame Animation on Banner & Skyscraper ads. Fraser Valley Region. Includes: Abbotsford, Harrison, Agassiz, Hope, Chilliwack and Mission. Ad Sizing: 7 columns x 14 inches (98 column inches/page, 1372 agate lines/page)

1 COL

2 COL

3 COL

4 COL

5 COL

6 COL

7 COL

1.33”

2.83”

4.33”

5.83”

7.33”

8.83”

10.33”

Tuesday Edition: Thursday 3 pm Thursday Edition: Friday 3 pm

24 EDITIONS*

FULL PAGE

HALF PAGE

7 col. x 14 inches 10.33” x 14” 98 col. inches

7 col. x 7 inches 10.33” x 7.5” 49 col. inch

C 1/3 PAGE 32 col. inch

3 col. x 11“ 4.33” x 11”

D 1/4 PAGE 24 col. inches

Friday Edition: Tuesday 10 am Daily: Day prior 10 am

3 col. x 8“ 4.33” x 8”

7 col. x 4.5“ 10.33” x 4”

Sales Department: The Abbotsford News 34375 Gladys Avenue Abbotsford, BC V2S 2H5 604 853 1144 mediainfo@abbynews.com

E 2.5” BANNER 17.5 col. inches

1/6 PAGE

1/8 PAGE

16 col. inches

12 col. inches

BUSINESS CARD SIZE

4 col. inches 2 col. x 8“ 2.83” x8”

7 col. x 2.5“ 10.33” x 2.5”

3 col. x 4“ 4.33” x 4”

2 col. x 2“ 2.83” x 2”

4 col. x 4“ 5.83” x 4”

Prices in effect March 1st, 2012

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

ANNIVERSARY PACKAGE

TOOT

50% off

YOUR OWN HORN!

Enjoy a 50% discount on your Anniversary promotional advertisement.

PLUS . . . • Full ad design service • Free colour on promotions 30” or more • Repeat your Anniversary ad a second time at the same cost. • One coupon at 50% off.

The success of your Anniversary event is ensured when you advertise with Abbotsford’s leading community media group.

Build reader loyalty with Abbotsford’s favourite newspaper

1 free ad Book your Anniversary ad plus 4 consecutive ads (at regular contract rate) and get 1 additional ad for free.

3 free ads Book your Anniversary ad plus 9 consecutive ads (at regular contract rate) and get 3 additional ads for free.

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

FLYER DISTRIBUTION TARGETED Zone 001 002 003 004 005 006 007 008 009 011 012 013 014 100 101 102 103 104 105 106

Total

Homes 288 486 1,388 1,718 2,063 876 1,758 3,166 2,985 1,920 3,133 692 1,770 596 679 970 295 1,357 1,203 2,347

29,690

Apts 512 107 875 953 1,025 45 188 14 62 357 66 34 78 -

4,316

SUCCESS

Total 288 486 1,900 1.825 2.938 1.829 2.783 3,211 3,173 1,934 3,133 692 1,770 596 741 1,327 361 1,391 1,281 2,347

34,006

Carrier delivered to select CTs (75,000 + HH) Delivered with Daily (Business and bulk) 5,500

$45

Ensure that your business is reaching your desired demographic and geographic part of Abbotsford with ďŹ&#x201A;yer inserts with News Media Group. Speak with your sales consultant today about how to target for success.

/1000 FLYERS

Booking Deadline: 3 days prior Minimum 5,000 ďŹ&#x201A;yers *Cost is for distribution only. Design and printing not included.

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

Ask about our great print/onlin e

power packages

ONLINE ADVERTISING ONE OF THE

LEADING

Now is the time to create an online presence Each online ad includes a three-frame animation. Ask your News representative for booking details today.

Websites:

Leaderboard (728x90px)

Fraser Valley Group: abbynews.com agassizharrisonobserver.com hopestandard.com missioncityrecord.com theprogress.com South Fraser Group: aldergrovestar.com cloverdalereporter.com indulgemagazine.ca langleytimes.com peacearchnews.com surreyleader.com Vancouver Group: mapleridgenews.com bowenislandundercurrent.com burnabynewsleader.com newwestnewsleader.com northshoreoutlook.com richmondreview.com southdeltaleader.com tricitynews.com westender.com

$85

/WEEK

Inside Skyscraper (160x600px)

$79

ONLINE PLATFORMS IN CANADA

Our fully-interactive site generates on average 50,000 unique visitors & nearly 300,000 page views every month. Combine your print advertising with an award-winning website for unbeatable coverage. All ads include a premium listing on BClocalbiz.com.

/WEEK

Outside Skyscraper (160x600px)

$69

/WEEK

abbynews.com

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

ONLINE ADVERTISING Three formats to choose from: Banner

[Includes 3 rotating frames of animation at 728px x 90px}

Inside Skyscraper

[Includes 3 rotating frames of animation at 160px x 600px}

Outside Skyscraper

Skyscraper (not actual size) [Includes 3 rotating frames of animation at 160px x 600px}

Banner (not actual size)

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

2012 Media Kit

Highest readership in the city!

2012 RATE CARD 1/8 page ( 5.11”x 3.41” ) $67 ...................... $51 (24% discount)* 1/4 page ( 5.11”x 6.92” ) $130 ................... $99 (24% discount)* 3/8 page ( 7.75”x 6.92” ) $215 .................. $163 (24% discount)* 1/2 page ( 10.33”x 6.92” ) $258 .............. $196 (24% discount)* 3/4 page ( 10.33”x 10.42” ) $380 .......... $289 (24% discount)* Full page ( 10.33”x 14” ) $499 ................. $379 (24% discount)*

Colour add $165

Commit to all 50 issues of the Abbotsford Real Estate Review for a one year period and receive a 24% discount off the current rate. (No issue published Christmas or New Year)

1/2 PAGE H

FULL PAGE

10.33” x 6.917”

10.33” x 14”

3/4 PAGE 10.33” x 10.417”

D 1/2 PAGE V 5.111” x 14”

G 1/4 PAGE H 10.333” x 3.417”

I 1/8 PAGE V

REALTORS CHOOSE US

FIRST Join the hundreds of realtors who have come to rely on the Real Estate Review to connect with potential home buyers in and around the region. Advertising placed in the Real Estate Review is home-delivered to 33,000 Abbotsford residents and is complemented by extensive online marketing and is distributed alongside Abbotsford’s leading community newspaper.

2.458” x 6.917”

3/8 PAGE H

3/8 PAGE V

1/4 PAGE

7.75” x 6.917”

5.111” x 10.417”

5.111” x 6.917”

View all editions online

1/8 PAGE H

at abbynews.com

5.111” x 3.417”

and click on eEditions

click for all eEditions

Booking & Copy Deadlines: 11am Tuesday (Copy in ofﬁce basket/ﬁle no later than 1pm Monday)

Proof changes returned by Wednesday at 9am

your life

your community.

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com

THE 8 EDIT ION

THE THE FRGREATER E THE GRQUENCY, THE SA EATER VINGS!

ENSURE YOUR BUSINESS IS TOP-OF-MIND with the preferred community newspaper and build your business with the Abbotsford News Power Buy. By advertising once a week for 8 weeks, you have the opportunity to watch your business grow from a very small investment!

BOOK YOUR POWER BUY ADS TODAY AND WATCH YOUR BUSINESS GROW!

EIGHT EDITION POWER BUY! Quarter-page

4.33”x8”

$427.83 (Reg. $629.16)

Sixth-page

5.83”x4” or 2.83”x8”

$345.14 (Reg. $479.36)

Eighth-page

4.33”x4”

$258.85 (Reg. $359.52)

Business card

2.83”x2”

$81.49 (Reg. $119.84) *Cost per insertion

34375 Gladys Ave, Abbotsford, BC | t: 604.853.1144 | f: 604.850.5426 | mediainfo@abbynews.com | abbynews.com