Australian Business Forum Information Book

AUSTRALIAN

BUSINESS FORUM 2016 Event Media Overview

澳大利亚商务论坛 活动与媒体平台

澳大利亚商务论坛

WWW.ABF.EVENTS | INFO@ABF.EVENTS | 03 8689 9898 www.ABF.Events

ABOUT US

Over the last ten years, Australian Business Forum (ABF) has firmly established itself in the Australia China/Asia business relationship.

Through an expansive business, media and events platform across the Australia-China/Asia network, the ABF platform has upheld a focus on connecting Australian businesses from within the SME mid-cap market sector who are either already engaged in or are seeking to engage with China.

ABF has developed a major, annual SinoAustralian event schedule, hosting events

including the Australia China BusinessWeek presented in Australia and China, China Digital Conference, Australia China Expo,B2BExpo and China Lunch Club. The ABF network of partners and associations across business, government and industry bodies from Australian and Chinese sectors, brings together leaders from the forefront of the Australia-China/Asia relationship including dynamic C-level executives from a range of the top-100 companies, federal and state ministers, leading international academics, senior government officials, economists and other community leaders.

ABF PLATFORMS ABF MEDIA HUB ABF Bulletin, Magazine, Digital Hub, On-demand Channel

ABF BUSINESS HUB ABF China inbound & outbound business delegations and business matching services

ABF EVENT HUB

ABF CORPORATE HUB

Australia-China Business Week, China Digital Conference, China Lunch Club, B2B Expo, Australia China Expo and regular networking functions

ABF Media

ABF Events

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ABF Member Services ABF Corporate Club

ABF Business

EVENT CALENDAR

ABF 2016 EVENT CALENDAR

DATE 日期

EVENTS 活动

CITY 城市

Australia China Expo 16

澳中商业展会

27-28 April

MEL

B2B Expo 16

商业展会

27-28 April

MEL

China Digital Conference

中国数码峰会

28 April

MEL

Australia China BusinessWeek

澳大利亚中国商务周

May TBC

ADE

Australia China Expo 16

澳中商业展会

1-2 June

SYD

B2B Expo 16

B2B 商业展会

1-2 June

SYD

China Digital Conference

中国数码峰会

2 June

SYD

Australia China BusinessWeek

澳大利亚中国商务周

June TBC

HOB

Australia China BusinessWeek

澳大利亚中国商务周

27 July

MEL

Australia China BusinessWeek/CIFIT

澳大利亚中国商务周

7-11 Sep

CHINA/XIAMEN

Australia China BusinessWeek

澳大利亚中国商务周

Oct TBC

BRN

Australia China BusinessWeek

澳大利亚中国商务周

9-10 Nov

SYD

ABF Media

ABF Events

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ABF Business

B2BEXPO2016

27-28 April 2016, Melbourne Exhibition Centre 1-2 June 2016, Sydney Hordern Pavilion

B2B EXPO 2016 “THE BIGGEST SMALL BUSINESS EXPO” B2BEXPO 2016 will be presented on 27-28 April 2016, at the Melbourne Convention & Exhibition Centre and 1-2 June 2016, at the Sydney Hordern Pavilion.

•

B2B Expo - includes high profile business zones supported by brand sponsors, cutting edge enterprises and industry suppliers & specialists.

B2B EXPO 2016 Event, provides a showcase of Business Services including: Technology, International trade, Government, Financial Services, Businesses for Sale, Investments, E-commerce, Professional Services, Seminars, Workshops, and Networking Functions.

•

Supported by Government, Industry Association and Chamber of Commerce with sponsors & supporters including Oracle, Amex, Mercedes Benz Sydney, Ausindustry, Asia Today and Austrade, ETC.

•

Over 10,000 visitors are anticipated to attend both Melbourne & Sydney Expos.

•

Major media and publicity campaign including online, print, outdoor, television and cable.

The major business showcase during 2016 in both Melbourne and Sydney, across all Industry sectors.

•

Targeted for the SME-Mid market Enterprises.

www.B2BExpo.com.au ABF Media

ABF Events

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ABF Business

AUSTRALIA-CHINA EXPO Showcasing Business, Trade & Investment

Showcasing Business, Trade & Investment

27-28 April 2016, Melbourne Exhibition Centre 1-2 June 2016, Sydney Hordern Pavilion

CONNECTION AUSTRALIA CHINA BUSINESS Australia China Expo (ACE), is a targeted exhibition across the major Australia China business sectors, and will be presented in Melbourne and Sydney in 2016.

ACE2016 will showcase a series of feature zones including: China Trade Services, Business Service Showcase, China Online Pavilion, Investment Opportunities, Migration Hub, Education, and Property. With the support of government bodies from the People’s Republic of China, Hong Kong, and Australian Government including the Victorian and New South Wales Department of Trade and Investment, key industry and business investment

opportunity will be on display in this major SinoAustralia high profile exhibition.

ACE2016 will also attract both overseas and local Chinese business communities, with a variety of seminar sessions and topics presented in Mandarin. Australia business owners and senior management will also have access to develop their China strategy from industry expert and key service providers.

ACE2016 will be presented along side with the B2BEXPO in both Melbourne and Sydney.

www.ACExpo.com.au ABF Media

ABF Events

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ABF Business

CHINA DIGITAL CONFERENCE

28 April 2016, Melbourne Exhibition Centre 2 June 2016, Sydney Hordern Pavilion

DEVELOP YOUR CHINA ONLINE STRATEGY China’s vast and vibrant online ecosystem has created the possibility for Australian businesses to enter this world’s largest consumer market in a most time and cost effective way. Under such context, ABF launched China Digital Conference in 2013, to help Australian SMEs refine their China digital strategy and get prepared for China’s fastchanging online sphere.

China Digital Conference, supported by Austrade, Victorian & NSW Government, brings together China online marketing experts together with key players in China’s digital world, including Baidu, Alibaba, Tencent and China Telecom, to share insights into the latest development and trends

of China online market. It is ideally positioned for business owners and marketing managers from Australian SMEs who are aggressively expanding the China market and seeking to identify the most effective ways to develop their China strategy.

The programme of China Digital Conference is designed to maximise the learning and communications opportunities for attendees, with a range of session formats including keynote presentations, case studies, panel discussions, and plenty of networking and Q & A time. It looks at a relatively new but essential topic for Australian SMEs, while filling Australia’s knowledge gap on the fast growing China online market.

ABF Media

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ABF Business

AUSTRALIA -CHINA BUSINESSWEEK

7-11 September China International Fair for Investment & Trade, Xiamen China

Australia China BusinessWeek (ACBW) China Mission returns in 2016, taking SME delegates to the most prestigious UFI-approved Chinese investment and trade exhibition – China Investment Fair for Investment and Trade (CIFIT).

Supported by the Chinese Central Government and Ministry of Commerce, CIFIT has been running for 19 years and have attracted the hightest level of interest and engagement from China and overseas.

The 2016 ACBW China Mission delegates will be able to showcase their services and products at the Australian Pavilion of over 200 SQM along with a three-day program including seminars, business matching, site visits and networking functions, coorganised by the Fujian Government.

THIS IS A NOT-TO-MISS CHINA MISSION TO EXPAND YOUR CHINA REACH MOST EFFECTIVELY AND EFFICIENTLY. Delegates will have access to business matching session, information seminars and exclusive corporate functions within CIFIT, while the Fujian Department of Commerce will also be supporting ACBW 2016 China, by organising separate business matching sessions and corporate functions.

ABF Media

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ABF Business

AUSTRALIA-CHINA BUSINESSWEEK

May, Adelaide | June, Hobart | July, Melbourne | October, Brisbane | November, Sydney

Australian-China Business Week (ACBW) 2016 is now in its ninth year. In the past 8 years, ABF has developed ACBW into a major business platform which facilitates communication and business connections between Australian and Chinese companies. The focus has been on the SME sector which depends more on external resources, partners and platforms when seeking opportunities in international markets. The aim is to establish a credible business platform for businesses and investors from Australia and China to connect with the right contacts and have access to timely information on the opportunities in these two countries.

ACBW 2016 FUNCTIONS ACBW 2016 Breakfast provides an in-depth review of China’s economy in 2016, as well as a forecast focusing on trends, challenges and opportunities for SMEs. It is also a networking opportunity for SMEs who are engaging with China market to meet their peers.

ACBW 2016 Luncheon with a political angle, is a high profile business function hosting senior Chinese and Australian Government representatives, leaders from the Chinese business community together with top executives and industry leaders.

www.ABF.Events ABF Media

ABF Events

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ABF Business

AUSTRALIA -CHINA BUSINESSWEEK

May, Adelaide | June, Hobart | July, Melbourne | October, Brisbane | November, Sydney

ACBW 2016 Forum offers insights into the ambiguous, complex and volatile environment of China’s market and provides actual experiences of Australian enterprises currently engaging with China to help delegates refine their business strategies.

ACBW 2016 Chinese Forum, presented in Mandarin, is designed for local and overseas Chinese investors and entrepreneurs looking for business opportunities in Australia. Government representatives and industry experts offer delegates a holistic overview on Australian business and investment landscape.

ACBW 2016 Investment Showcase presents highquality business and investment projects from leading industries, including financial service, agriculture, biotech, green tech, healthcare, etc., to Chinese entrepreneurs and investors who are looking for business and investment opportunities in Australia.

ACBW 2016 Mix at Six is a highly-established business networking function, forging strong personal relationships with hi-profile people across many different fields in both Australia and China.

ABF Media

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ABF Business

ABF Media

ABF MEDIA HUB

ABF MAGAZINE & BULLETIN (PRINT & DIGITAL) ABF will distribute 6 unique ABF Print Bulletins which will be distributed at ABF events and within our print database of 10,000.

The ABF Bulletin will feature the latest insights on the AustraliaChina business relationship along with advertisements from ABF’s sponsors and partners.

ABF Magazine Distributed quarterly online and to our 40,000 subscribers, the ABF Digital Magazine supplements the ABF Print Bulletin and is scheduled for release between ABF events calendar.

ABF DIGITAL HUB Australian Business Forum’s online website presence has expanded in 2016 to include high traffic flow locations • • • •

ABF.Events ABforum.cn (hosted in China) B2B Expo.com.au ACExpo.com.au

Strong traffic to all four websites provides excellent opportunity for enterprises to promote their brand, products and services. All four websites are in both English and Mandarin, with the Abforum.cn (Mandarin) hosted behind the firewall in China.

EDM

SOCIAL MEDIA

Electronic Direct Marketing from ABF’s sponsors and partners are distributed to our database of 40,000 connected subscribers within the Australia-China space. ABF’s EDM schedule is complimented by a weekly E-Newsletter, which provides the latest news on ABF’s events and media platform.

ABF has three dedicated social media pagesLinkedIn, Twitter & WeChat. ABF’s social media presence enables information on ABF’s events and media platform to be distributed to a large audience, in a short amount of time.

LINKEDIN , TWITTER, WECHAT

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ABF Business

ABF CORPORATE CLUB

关于ABF企业俱乐部

About ABF Corporate Club ABF Corporate Club has been established for businesses who value the long term commitment and benefit of the Sino-Australian relationship, who are actively engaging in the Australia China trade space, and particularly those who want to take their engagement to the next level. ABF Corporate Club provides a premium business/ corporate membership for organisations seeking to grow and enhance their business interests in Australia and China. It is exclusive, informative and represents excellent value for club members, providing them the access to all ABF events, media, business matching platforms and a network of preferred suppliers.

ABF企业俱乐部的成立旨在促进中澳商贸与投资 往来，为涉足中澳商贸的企业创造一个高端且专 属的会员交流渠道。ABF企业俱乐部的会员将从 各类会员活动以及ABF媒体渠道中获悉第一手的 商业信息，同时受邀参加各类商业社交与配对活 动，以此扩大业务渠道、寻找适合的商业伙伴。 此外，俱乐部会员还将享受ABF在各行业的合作 伙伴所提供的优惠产品与服务。企业会员资格可 由同一企业中的不同个人使用。 ** 除企业会员之外，也可选择参加“中国商业午宴俱乐 部”或个人附属会员。

Exclusive access to ABF VIP Functions.

ABF Media

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ABF Business

关于澳大利亚商务论坛

澳大利亚商务论坛

澳大利亚商务论坛（Australian Business Forum

澳大利亚商务论坛通过自有的平面、网络媒体

）是澳洲的一个独立非政府组织，致力于促进

以及一系列的年度商业活动，为中小型企业在

澳洲与中国之间的商贸关系，为两国企业的交

进行跨国发展时提供建议与解决方案，帮助其

流合作搭建有效的平台。澳大利亚商务论坛着

与潜在的商业伙伴与投资人/投资项目建立联

眼于中小企业的需求，了解其知识缺口，从而

系。我们主要的联络群体包括澳洲及国际的行

为其提供相应的市场教育，并在此基础上促进

业领袖、上千家主要企业的行政总裁和高层管

两国企业间的商业对话与合作关系。组织自

理人员、政府官员、国际学者、评论家、经济

2008年创建以来，受到来自澳中两国政府部

家以及各个经济商业团体的领袖。

门、公司企业、学术机构以及公共部门等各个 方面的关注与支持。

澳大利亚商务论坛的主要服务: • ABF商业活动：包括澳中商务周、中国数码峰会、中国商业午宴俱乐部，以及 定期的商业社交活动 • ABF媒体平台：平面杂志、数字媒体中心、点播频道 • 商业配对及中国出入境商务代表团服务 • ABF会员服务

ABF Media

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ABF Business

关于澳-中商业贸易投资展

Showcasing Business, Trade & Investment

Showcasing Business, Trade & Investment

2016年4月27-28日，墨尔本会展中心 2016年6月1-2日， 悉尼霍顿会展中心

澳大利亚－中国商业贸易投资展（ACE2016），

投资部等机构的支持，重点行业与企业的投资

是一场横跨澳中两国商界主流行业的富有针对

机会将于本场盛大的澳中高端展会中涌现。澳

性的展览，该展览将于2016年在墨尔本和悉尼两

中商贸投资展(ACE2016)也将以各种形式的主题

地精彩呈现。澳中商贸投资展(ACE2016) 将会展

及研讨会议通过中英双语向本地及海外华人商

示一系列特色产业区，其中包括：中国贸易服

界团体提供最新的讯息。澳大利亚企业主及高

务区，商业服务展区，电子商务展馆，中澳投

层管理人员也可借此通过业内专家和主要运营

资区，移民中心，教育区，以及地产区。

商，发展其中国战略。

随着来自中国大陆、中国香港政府以及澳大利

澳中商贸投资展(ACE2016)将会与B2B商业展

亚政府，包括维多利亚与新南威尔士州的贸易

(B2BEXPO)同时在墨尔本和悉尼两地举行。

ABF Media

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ABF Business

中国数码峰会 Melb, Syd, Bris Sept 2015

2016年4月28日，墨尔本会展中心 2016年6月2日， 悉尼霍顿会展中心

巨大的中国网络市场已受到越来越多海外企业

中国数码峰会在议程设置上力图确保信息的及

的窥探，各个企业争相期望利用互联网的独有

时性与实用性，通过主旨演讲、专家小组讨

特性，创造出最为省时省钱的方式，在这充满

论、案例分析和互动论坛研讨等形式，最大程

潜力的市场中分一杯羹。在此背景下，澳大利

度地为与会者提供学习机会。峰会议题涵盖中

亚商务论坛于2013年推出中国数码峰会 ，旨在

国搜索引擎优化、社交媒体、电子商务与手机

帮助澳洲中小型企业以及致力于从事新媒体营

营销等最热门的互联网话题，为澳洲中小型企

销的专业人士了解中国的网络环境，从而有效

业提供最新资讯与权威观点，帮助他们与可靠

地制定中国网络营销策略。

的网络服务供应商建立联系。

ABF Media

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ABF Business

关于澳大利亚-中国商务周

9月7-11日 中国国际投资贸易洽谈会, 中国 厦门

澳大利亚中国商务周-中国行现已进入第四年，

亚馆”向全球的投资者和嘉宾介绍澳大利亚的

并在2016年强势回归。今年，澳大利亚商务论坛

投资环境以及投资商机。

将再次带领澳大利亚的中小企业前往中国最大 的投资贸易展会–第二十届厦门中国国际投资 贸易洽谈会（“98投洽会”）。“98投洽会”由中华 人民共和国商务部主办，在其举办的19年间，帮 助了无数中外客商在投洽会的平台上全面考察 中国各地和其他国家和地区的投资环境，从最 直接的渠道获取最新的投资政策和投资资讯， 在最广泛的范围内选择最合适的投资项目和投 资合作伙伴。

中国国际投资贸易洽谈会（简称“投洽会”）经 中华人民共和国国务院批准，于每年9月7日至 11日在中国厦门举办。投洽会以“引进来”和“走 出去”为主题，以“突出全国性和国际性，突出 投资洽谈和投资政策宣传，突出国家区域经济 协调发展，突出对台经贸交流”为主要特色， 由中华人民共和国商务部主办，是中国目前唯 一以促进双向投资为目的的国际投资促进活 动，也是通过国际展览业协会（UFI）认证的

ABF将代表澳大利亚在98投洽会上设立“澳大利

全球规模最大的投资性展览会。

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关于澳大利亚-中国商务周

五月, 阿德莱德 | 六月, 霍巴特 | 七月, 墨尔本 | 十月, 布里斯班 | 11月, 悉尼

澳中商务周自2008年创办以来，已成为一项促 进澳中商贸来往的重要年度商业活动。商务周 针对在中国市场寻找商机的澳大利亚企业，以 及对澳洲市场感兴趣的中国企业与投资人，为 其搭建有效的合作交流平台。2016年的商务周活 动将覆盖澳洲东海岸的主要城市，预计将吸引 了近五千人次的澳中商业人士、政府代表、企

澳中商务周主要活动 2016澳中商务周早餐会 邀请澳洲和亚太区权威 的经济学家与学者分析澳中两国经济状况与发 展趋势，同时为两国的中小型企业提供一个交 流平台，探讨中小型企业感兴趣的各类话题与 市场趋势。

业决策者与投资者参会，促成了多项商业合作

2016澳中商务周商务午宴 作为一项高端商业活

与投资为两国企业提供深度市场解析与经济分

动，聚集澳中两国的政府代表、行业领袖和企

析，挖掘潜在的商机，真正务实帮助两国企业

业高管，午宴期间政府代表将发表主旨演讲讨

实现对接。

论中澳两国最新的商贸关系，并与代表们进行 沟通互动。

ABF Media

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ABF Business

关于澳大利亚-中国商务周

五月, 阿德莱德 | 六月, 霍巴特 | 七月, 墨尔本 | 十月, 布里斯班 | 11月, 悉尼

2016澳中商务周英文论坛为对中国市场感兴趣的

2016澳中商务周投资项目宣讲会挑选澳洲热门领

澳洲中小型企业提供中国的最新动态、市场解

域的高品质投资商业项目，以普通话进行宣讲展

析与相关商业政策，帮助澳洲企业定制“中国策

示，帮助中国企业家了解澳洲本地不同产业的商

略”。

业机遇，找到适合的投资项目。

2016澳中商务周中文论坛以普通话演讲，专为澳

2016澳中商务周社交酒会聚集一群高质量的企业

洲本地和来自中国的企业家与投资者而设，邀

家、学者与高层管理人员，是寻找商业合作伙伴

请政府专员和行业专家为与会代表们解析澳洲

与投资人/投资项目的绝佳渠道。

的商业与投资环境，分享在澳洲运作的中国企 业的实际案例，讲解最新的投资与移民政策。

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B2B澳中商业展览会

2016年4月27-28日，墨尔本会展中心 2016年6月1-2日， 悉尼霍顿会展中心

B2B商业展2016

是一个专门针对中小型企业商

业领域的商业展会，将于2016年4月27-28日在 墨尔本会展中心及2016年6月1-2日在悉尼霍登

•

专门针对中小型企业市场的商务活动。

•

囊括由品牌赞助商，前沿企业，及产业供 应商及专家赞助支持的高端商业特色区。

馆举行。 B2B商业展2016的高端商务活动，将提供的商业

•

括：澳大利亚邮政，StarTrack，银联国

服务展位包括：技术，国际贸易，政府，金融

际，澳大利亚政府工业部，美国运通，澳

服务，企业待销生意，投资，电子商务，专业

大利亚贸易委员会等。

服务，研讨会，研习班，以及社交活动。 •

一场横跨各个产业的商业盛宴。

由政府、行业协会及商会支持赞助，包

•

预计超过10,000嘉宾将出席本次墨尔本与 悉尼展会

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ABF Media

ABF 媒体平台

ABF 电子杂志及简报 ABF杂志为双语商业季刊，平面与电子共同出版，自创刊以来已 成为澳中两国商业人士的重要参考。ABF杂志的信息来源于资深 行业领袖、企业家、政府官员及媒体商业报道撰稿人，为读者 提供亚太区最新最有效的商业信息。ABF杂志内容包括实事新 闻、深度报道、最新商业数据、企业案例以及资深行业人士对 经济、商业、投资策略、澳大利亚国内及国际贸易机遇等方面 的评论性文章，提供以下各领域的专题报道，包括国际贸易， 金融与商务服务，政府政策，商业科技，商务旅行，教育，人 力资源，资产管理，餐饮等。中文版块专为中澳两地的中国读 者打造，内容包含澳中贸易、投资与移民的相关的信息。

ABF 网站 ABF中英双语网站（abf.events | abforum.cn）致力于为企业家 和中小型企业提供有价值的商业信息，通过博客、新闻、及社 交媒体等方式为想要在中澳两国建立商业联系的企业提供相关 的资讯与建议，创造交流的平台。其他网站包括： • www.B2BExpo.com.au • www.ACExpo.com.au ABF网站拥有稳定的流量，并吸引大量新访者，为企业与品牌提 供了极佳的网上宣传途径。

ABF 电子通讯

社交媒体

ABF电子通讯定期向澳大利亚、中国及其他主要 亚洲地区的40,000名订阅人发行。ABF电子通 讯提供来自中国和澳大利亚商界的即时新闻资 讯，澳大利亚商务论坛的活动信息，以及对读 者有价值的产品与服务信息。

ABF主要运营的3个社交媒体平台为领英, 推特和 微信。通过这三个平台，通过这些平台，使得 ABF的媒体影响力得到进一步扩展。

LINKEDIN , TWITTER, WECHAT

ABF Media

ABF Events

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ABF Business

PAST SPONSOR FEEDBACK The ChAFTA lays a historic foundation for the next phase of Australia’s economic relationship with China. Most significantly, the unprecedented market access China has offered to Australia under ChAFTA puts our firms at a significant competitive advantage.

Congratulations to the whole Australian Business Forum team on your organisation and running of the events this year. There is no doubt they went from strength to strength across the course of the year and momentum is definitely building.

----The Hon. Malcolm Turnbull MP , Premier of Australia, Speech at ACBW Sydney

----Danny Armstrong General Manager, China Banking of NAB

ABF 2016 PARTNERS & SUPPORTERS

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SPONSOR & PARTNER OPPORTUNITIES • • • • • • • •

Naming Sponsor Principal Sponsor Media Sponsor Display Package Event Partner/Co-Host Event Media Package Networking Function Sponsor Speaker Package

CONTACT US Sponsorship Opportunities T: 03 8689 9899 E: info@abf.events

Partnership & Media T: 03 8689 9895 E: Qin.Hang@abf.events

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