ABF Bulletin June Issue

Bulletin ABF

SHOWCASING BUSINESS TO AUSTRALIA CHINA & ASIA Australian Business Forum

ACBW 2016 AUSTRALIA & CHINA

Business

VOLUME 2 ISSUE 2

B2B EXPO & AUSTRALIA CHINA EXPO 2016 ABF Events

CHINA DIGITAL CONFERENCE 2016

ABF Media

ABF Corporate Club

ACBW 2016 CHINA CIFIT-XIAMEN, CHINA ABF Business

WWW.ABF.EVENTS

2

ABF BULLETIN JUNE ISSUE

ABF BULLETIN JUNE ISSUE

WWW.ABF.EVENTS

3

Exploring The Chinese Market Sharing Global Business Opportunities 中国窗口 世界平台

Xi Jinping President of the People's Republic of China attending CIFIT

ATTEND CHINA’S MAJOR TRADE & INVESTMENT EXHIBITION CHINA INTERNATIONAL FAIR FOR INVESTMENT & TRADE 中国国际投资贸易洽谈会

8-11 Sept 2016, Xiamen China This is an unique opportunity for Australian enterprises who are engaged or about to enter the China market.

Australian Business Forum - ABF invites you to attend

ACBW 2016 China Mission Register as a delegate

REGISTER NOW LIMITED SPACE AVAILABLE

ABF Australian Pavilion Exhibit at CIFIT

CONTACT

info@ABF.Events +61 3 8689 9898 www.ABF.Events

AUSTRALIAN BUSINESS FORUM T: 03 8689 9898 E: INFO@ABF.EVENTS

ABF BULLETIN JUNE ISSUE

30

PRINCIPAL SPONSORS 2016 PRINCIPAL SPONSORS American Express American Express Oracle Oracle B2B4Business B2B4Business ZONE ZONESPONSORS SPONSORS Servcorp Servcorp jobactive jobactive Enterprise Mauritius

39

SUPPORTERS

SUPPORTERS Austrade Austrade NSW Government AusfocusGovernment Victorian Australia China Entrepreneurs Club NSW Government Ausfocus

Contents 8 China Digital Conference

24 Paving the way

43 Whats in store for retail in 2016

50 跨境电商角逐“一带 一路 One Belt One Road”

53 中国新型消费阶层的崛 起？

MEDIA PARTNERS

11

13

B2BExpo 2016 Seminar Series

B2B & ACE Exhibitor Directory

39 2 Lesser-Known Reasons Behind Ecommerce’s Rise in China

41 Townsville. Capital of Northern Australia

税 改 来 袭

2GB PARTNERS MEDIA Smart Company 3AW Inside Company Small Business Smart Anthill Inside Small Business AAP Vidcorp Asia Today International Anthill OBQ Weekly Asian Today International Business Circle Sky Business Vidcorp Business CircleConnections Australia China ABCimedia OBQ Weekly

LUXURY CAR PARTNER LUXURY CAR PARTNER Mercedes Benz Mercedes BenzSydney Berwick EXPO CONSTRUCTION EXHIBITION CONSTRUCTOR Harry the the Hirer Harry Hirer ORGANISER ORGANISER Austrailan Business Australian BusinessForum Forum

中文部分 49-60页

www.ABF.Events + 61 3 8689 9898 info@abf.events WWW.ABF.EVENTS

5

WWW.ABF.EVENTS

6

ABF BULLETIN JUNE ISSUE

ABF BULLETIN JUNE ISSUE

Forward

A

BF is proud to introduce the Australian China Expo 2016 (ACE 2016) into our annual event calendar. As China’s demand for Australia’s premium products and services continues to grow, and develops Australia’s SME market.

ABF has been heavily involved in supporting and facilitating the Australia-China relationship with a focus on SMEs in Australia. ABF has over the past nine years established the major national Sino-Australia Business Forum Australia China BusinessWeek (ACBW), which is now presented in Melbourne, Sydney, Brisbane, Adelaide and Hobart.

ACBW 2016 China is also presented this year on 8-11th September in Xiamen, China. I recommend ACBW 2016 for Australian companies engaged or seeking to enter the China market.

For the SME business sector, the B2BEXPO is the first of an annual event and together with the B2B Seminar Series provides an excellent platform for small business.

ABF looks forward to expanding the B2BEXPO over the coming years and providing small business with the latest trends, solutions and showcase of the latest products and services.

I thank all our exhibitors and attendees in joining us and making both B2BEXPO and Australia China EXPO 2016 a success and to acknowledge and thank the following sponsors for their support: American Express, Oracle, AusFocus, Australia-China Expo Council, ACES, jobactive, AusIndustry, Mercedes Benz Sydney, ServCorp, Austrade, Inside Small Business, Smart Company, and other media partners, and thank the NSW Government for their ongoing support.

RAY EVANS FOUNDER & CEO AUSTRALIAN BUSINESS FORUM

WWW.ABF.EVENTS

7

WWW.ABF.EVENTS

presents

China Digital Conference 2016 Sydney

T

here are over 300 million Chinese consumers connected online and spending continues to grow exponentially, in 2015, the Chinese online retail sales reached $589 billion. This is a market that Australian businesses cannot afford to ignore if they hope to be successful in China.

With the China Australia Free Trade Agreement coming into force, popular Australian products such as wine, processed foods, cosmetics, and baby products will have tariffs removed, creating an ideal pathway between Chinese consumers and Australian businesses.

Allan Qiu

MARK TANNER

Director from Stone Drums Group

CDC 2016 Moderator Founder & Managing Director, China Skinny, Shanghai

Nicolas Chu

Steven Foo

CEO and founder from

Head, Asia Business Development (Global eCommerce Platforms)

Sinorbis

at Australia Post

Ray Evans CEO, Australian Business Forum

Livia Wang MD, Access CN

8

Founder and Managing Director, Think China

Ophenia Liang

Ben Franzi

Co-founder & Director from Digital Crew

Boyd Peters CEO, InvComs

Stella Li

Doris Li

Secretary General, Australia China Entrepreneur Dialogue

China Marketing PR Manager, Bastion S+GO

ABF BULLETIN JUNE ISSUE

BENJAMIN SUN

Boyd Peters CEO, InvComs

ABF BULLETIN JUNE ISSUE

presents

The online domain represents the most direct and inexpensive way for Australian businesses to reach Chinese consumers. Understanding the intricacies and potential obstacles presented by the vast Chinese digital marketplace is essential for any Australian business looking to engage in this space.

China Digital Conference (CDC 2016) now in its fourth year, is the major platform connecting experts from China’s digital space and Australian business and industry leaders.

Chaired by Mark Tanner, founder and

with a focus on unique case studies, critical topics, trends and solutions to develop your China online strategy.

Key discussion topics for CDC 2016 include e-commerce systems and strategies, how to optimise the mobile platform, targeting and positioning your brand to the Chinese ‘superconsumer’, and learning to expand your WeChat reach.

CEO of China Skinny Shanghai, CDC 2016 presents a series of keynote speakers from China’s online giants,

This year’s CDC 2016 is again presented by Stratrack & Australia Post

CH I N E S E D IG I TA L M A R K E T ING EX P E RTS w w w. d i g i t a l c r e w. c o m . a u S T R AT E GY

|

SEARCH

|

D I S P L AY

|

W E C H AT

|

E-COMMERCE

WWW.ABF.EVENTS

9

We’re made for business FIND OUT MORE AT AMERICANEXPRESS.COM.AU

At American Express, we’re here to help your business with more than just day-to-day payments. We offer businesses of all sizes innovative, tailored solutions that will streamline your payment, travel and expense management processes.

Our Business Solutions are ideal for the payment and acceptance of everyday B2B expenses.

From store inventory or supplies to travel and entertainment, we can help improve your cash flow, enhance your visibility and control, as well as offer you a host of savings and rewards.

FUTURE PROOF YOUR BUSINESS >> For the latest insights, perspectives and discussion visit chieffutureofficer.com – the knowledge destination proudly hosted by American Express.

American Express Australia Limited (ABN 92 108 952 085). ®Registered Trademark of American Express Company. ©2016 American Express Company. All rights reserved.

ABF BULLETIN JUNE ISSUE

SEminar Series 2016 A major part of the the inaugrual B2B Expo and Australia China Expo is the B2B seminar series Keynote Speakers from industry government and the SME sector include as follows

Ray Evans CEO & Founder ABF / Chairman, Australia China Business Week (ACBW) Committee

FADY DAHER

MARC CALTABIANO

VP for Client Management American Express

Vice President Solution Consulting, Australia & New Zealand Oracle Corporation

SIMON MILLCOCK ACECD

EVA KOROMILAS

JACK DUCOMMUN

Manager – Economic Development & Strategic Projects, Townsville City Council

Assistant Director, Small Business Strategy, Fair Work Ombudsman

Investigator, NSW Enforcement Division, Australian Competition & Consumer

ASHLEY DOYLE

CLAUDIA BRUMME-SMITH

Distribution and Channel Program Manager – Australia & NZ ShoreTel

General Manager Trade & Property at Port of Townsville Limited

Alex To

HARRY MA

JOSEPH CHOU

Chair, Australia China Entrepreneur Dialogue Forum

LIANE GORMAN General Manager of Servcorp Australia and New Zealand

Analyst/Investigator, Small Business Compliance and Deterrence,

ANN MIDDLEBY

Founder and CEO, The Ironfish Group

Project Lead | Foreign Investment Real Estate Initiative

DAVID WANG

HUGH HULL

Director, Australia China Export Council

Director, Australia China Export Council

PROMOTE YOUR BUSINESS WITH ABF MEDIA NEXT ABF BUlletin close on 15 July May WWW.ABF.EVENTS

11

dAVID CHRISTIE Contact ABF DAVID.C@ABF.Events 03 8689 9892 03 8689 9898 | info@abf.events

WWW.ABF.EVENTS

Your clients will be impressed!

By Servcorp Choose the world’s finest provider of Serviced Offices, Virtual Offices and Coworking Spaces to help create a point of difference for your business and that lasting first impression with your clients, prospects and business partners.

YOUR 5-STAR DIFFERENCE:

fit-outs that offer a classic unbranded working environment for your business anywhere in the world.

5-STAR SERVICE We provide our team members with world-class training so you can trust the standard of service that you will receive across the Servcorp network, no matter where you are.

5-STAR BUILDINGS We select only the most premium A-grade buildings in the most dynamic cities. Work from any of our 150 locations worldwide knowing that it’s high calibre is a standard across the globe.

5-STAR TECHNOLOGY We continuously invest millions into our technology to ensure that you receive the very best IT and communications infrastructure to operate a professional business with ease.

5-star fit outs - We provide high quality

5-STAR TRANSPARENCY &

12

ABF BULLETIN JUNE ISSUE

FLEXIBILITY We believe in providing you with 100% transparency and flexibility.

So we’ve built MyServcorp Online to give you access to pricing, purchase transactions and book facilities in realtime 24 hours a day.

The difference empowers your business.

It becomes your competitive advantage.

Visit our Stand to find out just how easily you can get this 5-star difference for your business. You’ll be amazed at how cost-effective and affordable it is!

Exhibitors Sydney Showcasing Business,Trade & Investment

ABF FORTHCOMING EVENTS • • • • •

China Lunch Club Melbourne: 7th July Australia China Business Week 2016 Melbourne: 27th July Australia China Business Week 2016 Adelaide: 3rd August Australia China Business Week 2016 China: 7-10th September ABF Australian Pavilion CIFIT Xiamen: 8-11th September

B2B & ACE Exhibitor Directory

Australian Taxation Office American Express is a company that’s made for business. We provide outstanding products and innovative payment, travel and expense management solutions for businesses of all sizes. These include Business and Corporate Card Solutions that are ideal for the payment and acceptance of travel, entertainment and everyday B2B expenses.

The solutions are tailored according to company size and the benefits include: • Improved cash flow • Savings and rewards • Enhanced visibility and control

Australian Business Forum (ABF), over the last 10 years, has been a fixture in the Australian SME market and in establishing and furthering the Australia-China business relationship.

ABF offers a number of essential services for businesses who are either already engaged in, or are seeking to enter, the China/Asia market and to develop their positioning in the Australian SME industry.

ABF connects businesses across our four platforms; ABF Media Hub, ABF Digital Hub, ABF Event Hub, and ABF Business Hub.

As the government’s principal tax and superannuation administrator, the Australian Taxation Office (ATO) manages the tax and superannuation systems that support and fund services for Australians. The ATO has also recently become responsible for administering the new and existing foreign investment rules for residential real estate.

Discover how we are transforming the client experience and providing a more tailored service by simplifying interactions, maximising automation and reducing costs.

W:www.americanexpress.com/australia/

W:www.ABF.Events

W:www.ato.gov.au

AusIndustry is a specialist program delivery division within the Department of Industry that: delivers many business programs worth about $2 billion each year;has customer service managers in more than 20 offices across Australia, including 15 regional offices; it has a long-standing relationship with Australian business with more than 15 years’ experience in dealing with business and business issues. We value that trust.

Australia China Entrepreneurs Club (ACEC ), formally named as ABC Business Club, is a high-end business club that has strong influence on renowned Australian and Chinese enterprisers.

It is an international premium network of accomplished entrepreneurial leaders and renowned professionals, founded in 2007. The club is headquartered in Sydney, and hosts multiple events within Australia and China regularly.

ACEC focuses on building relationships and promoting member businesses within each locally managed market.

Through leveraging member relationships, ACEC provides unique opportunities in many core business categories.

Ausfocus International Media Group (Ausfocus) is a Chinese-owned media.

We owns different kinds of ‘we media’ such as Wechat, Weibo, website, e-paper, etc. Ausfocus is focusing on develop, apply and spread of social medias, mobile, internet and other media terminals. Our company targets local Chinese communities in Australia and the mainland compatriot that are interested in Australia.

Also we are advertising agent of major advertisement channel covering major cities in both China and Australia (outdoors, online, TV, print media, Airport, light box and freeway billboard ). We are Also agent of China Southern Airlines cabin advertising in Australia.

OUR ROLE We are a key source of information and referral over a range of business areas.

We work across all levels of government and reach even the most remote areas of Australia.

W:www.industry.gov.au 14

ABF Bulletin April Issue

W:www..acecclub.org

W:www.ausfocus.com.au

B2B & ACE Exhibitor Directory

ACEC BERLITZ is the world’s premium provider of training and education solutions for companies and individuals.

Berlitz has 550 branches in 75 countries. Over 400 of the Fortune 500 firms choose Berlitz to train employees to have professional communication skills in any language, cross-cultural & leadership skills for people in international business. Whether it be for business meetings, working better with new clients or suppliers, Berlitz will ensure you have the necessary skills to succeed. People choose Berlitz because we offer fully tailored courses for individuals and small groups, allowing for much faster learning with intensive practice and focus.

Aussie offers a comprehensive mortgage broking service and can compare hundreds of loans from our large panel of lenders, including the big banks, to find the loan that’s right for you.

Whether you are looking for a new home, to refinance or invest, our fully trained and accredited expert brokers will do all the hard work for you.

Best of all our service is free!

Aussie is more than just Home Loans, we also provide: · Personal Loans · Commercial Finance · Asset Finance · Insurance

Australia China Export Council (ACEC) was found from June 2015 when a group of Australian exporters showcased their products in Tianjin, China and it was finally registered on 29 February 2016. At the moment, its members and relevant business cover many ranges of products and business services

W:www.aussie.com.au

W:www.chinaexport.org.au

W:www.berlitz.com.au

Mercedes-Benz Sydney, in Alexandria, offers the ultimate Mercedes-Benz experience and sets the benchmark in customer service. On show, is the largest range of New, Demonstrator and Approved Pre-Owned MercedesBenz vehicles in Australia, across three floors of luxurious showroom including several customer lounges.

To experience the best in all things Mercedes-Benz, visit us at 43-47 O’Riordan Street, Alexandria.

We are a purposeful, commercial organisation. Bupa’s purpose is: longer, healthier, happier lives. It defines everything we do and is the reason we exist.

As a leading global health and care company, we offer health insurance, medical subscription and other health and care funding products.

We have 32 million customers in 190 countries. With no shareholders, we reinvest our profits to provide more and better healthcare and fulfil our purpose.

We employ 84,000 people, principally in the UK, Australia, Spain, Poland, New Zealand and Chile, as well as Saudi Arabia, Hong Kong, India, Thailand and the USA.

Business Procurement Specialists is a dynamic initiative to secure small to large companies the best possible success and profit outcomes by either supply chain identification along with negotiation or procurement team value adding.

W:www.mbsydney.com.au

W:www.bupa.com.au

As main founders of ACEC have all run Australia China export business before, they can make sure the solutions are very helpful for your future success!

Why not visit us at the B2B EXPO to see how can assist your companies profit and success.

W:wwwanzsupplychain.solusions www.ABF.Events

15

B2B & ACE Exhibitor Directory

Thorn is a leading Australian provider of financial services, meeting the needs of niche consumer and commercial markets.Over the past few years, Thorn has invested in extending its range of financial services, targeting a wider demographic with a view to meeting the needs of many more Australians as it seeks to become a significant participant in the financial services sector. Key components of Thorn’s strategy are to continue to renew existing businesses to make them relevant to customer needs, develop new products and services, consider acquisitions as opportunities and to ensure growth is within the values and guidelines the group has established.

China Trade Services (CTS) provides both Australian and Chinese businesses with a complete “End to End” Trade and Business Consulting Service, offering businesses the opportunity to develop, promote and engage in bilateral Trade between China and Australia.

Doing business in China is indeed a challenging task, requiring knowledge, experience, cultural understanding and of course patience. However, it has never been easier with the signing of the China-Australia Free Trade Agreement on 20th December, 2015 and the expansion and operation of China’s four Free Trade Zones (FTZs) and numerous Special Economic Zones.

Collaborate HR is your strategic Outsourced HR partner. We aim to work with you to understand your business challenges in order to offer a tailored solution to human resources.

Collaborate HR offers objective, unbiased advice, bringing a fresh approach and a creative solution to existing business challenges.

W:www. thorn.com.au

W:www.chinatradeservices.com.au

W:www.collaboratehr.com.au

WHY USE MOBILE CONNEKT

easyMarkets is a pioneering broker established in 2003 initially under the trade name of “easy-forex”. With a world of experience and customer loyalty, we rebranded as easyMarkets in 2015.

eWave is APAC’s leading Commerce and Digital Agency delivering enterprise commerce solutions to the world’s most iconic brands, retailers and B2B organisations. Headquartered in Sydney, Australia and with offices in Europe and the US, eWave offers a complete range of services from Digital Strategy & Marketing to Experience Design, Platform Implementation, Application Development and Support.

Soon after being awarded ‘Magento Commerce Partner of the Year’ among 500 agencies worldwide, eWave was recognised for delivering the largest B2B commerce deployment in the APAC region alongside their outstanding work in facilitating global business expansion for their clients.

Competitive Prices: Reasonable price to create & manage your mobile marketing solution.

Outstanding Support: Full support for our products and services, and hold your hand through the whole process.

The Best Designs: Our professional designers will present your brand in style & make it stand out.

Traders have a choice of over 300 markets to trade including FX, CFDs and options with the best risk management tools including fixed spreads, free guaranteed stop loss and negative balance protection. easyMarkets is regulated by the Australian Securities and Investments Commission.

Stay Up To Date: we update your solution and strategy so you remain at the forefront.

W:www.mobileconnekt.com.au 16

ABF Bulletin April Issue

W:www.easymarkets.com

Following an initial face-to-face consultation, your business has an experienced HR consultant on site, partnering with you to offer Support, Structure and Strategy.

W:www.ewave.com

B2B & ACE Exhibitor Directory

Amazon.com in USA, Japan, Canada, UK, Germany, France and Spain represents one of the largest online marketplaces available today with 300 million + registered shoppers. We help Australian SME business access that marketplace fast and efficiently. Place products with ExportX and we bypass conventional distribution; we sell online in-market, direct to customers, offering fast local delivery.

We take care of the export/import, selling and logistics including shipping, customs, clearance, online presentation, payment processing, order fulfilment and customer service.

Working in partnership with you to build your brand overseas.

We’re here to help you understand your rights and responsibilities at work.

If you’ve got a question about workplace entitlements, you’ve come to the right website. We work with employees, employers and the community to educate and encourage compliance with Australia’s workplace laws.

H&T is a leading global property investment consulting company. Since 2007, they have been committed to providing clients with customised property investment plans. To establish a global network. H&T has branches in Brisbane, Melbourne and Shanghai with its headquarter in Sydney.

H&T’s core values are T-R-U-S-T which represent trust, respect, unity, specialty, and transcendence. H&T is an award-winning company with the most professional property investment consulting service in the industry.

W:www.export-x.com

W:www.fairwork.gov.au

W:www.htrealty.com.au

Get Healthy at Work is a FREE NSW Government service that gives businesses everything they need to develop a simple yet effective workplace health program that aims to get everyone eating better and moving more.

Glimlife Health Group specializes in manufacturing and marketing high quality Australian natural health supplements.

Konica Minolta Business Solutions Australia Pty Ltd is a market leading provider of integrated solutions and managed services with the power to transform business environments. In line with our management philosophy, “The Creation of New Value”, we, at Konica Minolta, are striving to contribute to the well-being of society through our business activities.

A key offering is a confidential Brief Health Check to help workers better understand their risk of developing heart disease and type 2 diabetes.

For more information visit www. gethealthyatwork.com.au

Honeylife Brand is the World leader in Australian Healthy Bee Product.

Honeylife products: Manuka Honey MGO+, Propolis, Royal Jelly, Bee Pollen & Honey Skin Care. Poweroll Brand is the Australia#1 natural pain reliever. Poweroll products: Joint Boost Capsule, Calcium, Vitamin D, Fish oil, Emu Oil COOL & HOT & Patches.

• • •

W:www.gethealthyatwork.com.au

Made in Australian GMP Registered with TGA / FDA $10,000,000 Global product liability insurance.

W:www.glimlife.com.au

We have the world’s best MFD systems, Light Production printers, Wide Format and desk top printers. Established in Japan in 1873 Konica Minolta is one of the world’s oldest technology companies.

W:www.konicaminolta.com.au www.ABF.Events

17

B2B & ACE Exhibitor Directory

iSynergi Solutions is one of the leading Internet marketing companies based in Melbourne, Australia. We have recently been appointed by Alibaba as a Global Services Partner in Australia.

This partnership presents are great opportunity for all involved, allowing Australian exporters to increase their sales by finding more international buyers, and bringing more quality Australian products to the rest of the world.

BiGout is a type of cream known as a skin detoxifer. It is used exclusively for the treatment of the inflammatry arthritic condition known as GOUT

W:www.isynergi.com.au

W:www.bigout.net

W:www.ironfish.com.au

Here at LOOKUP.COM we provide customised IT Solutions and Managed Services across a broad spectrum of technologies and business platforms.

With over 15 years of providing IT services and solutions to Australian Businesses, we deliver personal and tailored technology for any business type and size including franchise groups. We also provide Helpdesk Support for our customers, delivering friendly tech support for all IT solutions, from simple to advanced systems and software.

Net Mentor is your one stop Digital Marketing Agency delivering smart online solutions to Australian businesses. Whether you are getting your online presence started or looking to expand your brand or your business, we work with you to develop customised strategies specifically for your business.

Our services include • website design • web hosting • domain registration • SEO and PPC • social media management & marketing • business eBook production • logo design • blog writing/copywriting

First Class Capital provides fast, effective, simple supply chain finance to help you grow your business. Our products include invoice financing to assist with slow paying customers or enable you to offer extended payment terms and supplier finance which lets you pay bills quickly, take advantage of volume discounts or deal with unexpected expenses.

Unlimited re-draws, transactions can be processed online in minutes. Minimal documentation and no property security is required, get pre-approved online instantly. No monthly or annual maintenance charges – pay only when you use the facility. Facility set up fees waived for B2B Expo attendees.

W:www.lookup.com

W:www.netmentor.com.au

W:www.firstclasscapital.com.au

18

ABF Bulletin April Issue

BiGout gout treatment is a topical cream that gets under the skin to help dissipate the sharp uric acid crystals that have formed in the join to cause a gout attack.

With thousands of individual investors, Ironfish is one of Australia’s leading property investment companies.

Our people are specialists in helping investors to build their own diverse property portfolio using our proven investment system (the Portfolio Approach). We also research and secure quality investment property opportunities throughout Australia.

We have more than 100 property investment strategists in 14 offices throughout Australia and in China. Our experienced team will help you build your property portfolio.

B2B & ACE Exhibitor Directory

Octomedia has been in publication since 1971 and is Australia’s largest and oldest retail trade publication with daily digital newsletters, websites, news briefs and more. We provide essential knowledge and insight into the trends, issues and events of importance to the retail industry. The bi-monthly magazine attracts quality columnists who are experts in their field.

Inside Retail is well known throughout the industry for providing quality, independent journalism, entertaining stories and influential opinions on important issues. Based in Sydney our team includes writers, editors, designers, publishers and sales specialists who share a love of publishing.

In today’s ever changing, fast paced world, companies that succeed realise that it’s all about maintaining balance— managing momentum and setting a solid foundation for growth. We get it. In 1977, we were a startup.

Since then, we’ve put countless businesses like yours on a sure footing—without slowing down progress. We know that now is the best time to standardise on the right set of business processes with Oracle’s Modern Best Practice.

Oracle can assist you to grow your business by leveraging key enabling technologies—cloud, analytics, mobile, social, big data, and the Internet of Things—to achieve more, faster (and with fewer resources).

W:www.insidesmallbusiness.com.au

W:www.oracle.com

CONNECTING BUSINESS ACROSS AUSTRALIA CHINA & ASIA ABF Media

Enprocal is a new generation food supplement that provides concentrated nutrition. Based on whey protein, and with 17 essential vitamins and minerals, Enprocal is designed specifically for everyday healthy living. With its single scoop serve and natural taste, Enprocal can be added to food or drink to assist general health and wellbeing, with a focus on muscle growth and strength.

Enprocal is a product of the Warrnambool Cheese and Butter Factory Limited, the oldest dairy company in Australia, established in 1888 and located on the iconic Great Ocean Road in the South West of Victoria.

W:www.saputo.com

Secure Communications Advisors Australia (SCAA) has over 20 years of experience specialising in the wireless and telecommunications sector.

Simon Bajayo, SCAA Director will introduce ShoreTel, world leaders in unified communications to share its philosophy of “brilliantly simple”, how their systems support businesses, deliver ROI, improve productivity and reduce SME operational costs. Attend this session and gain insight how SCAA and ShoreTel can help your business grow and reach your customers.”

ABF Events ABF Business ABF Corporate Club

Contact E: info@abfbusiness.com.au T: 61 3 86899898 W: info@abf.events

W:www.scaa.com.au www.ABF.Events

19

B2B & ACE Exhibitor Directory

Servcorp (SRV.AX) is the provider of the World’s Finest Serviced Offices, Virtual Offices and Coworking spaces.

Our winning formula combines the most prestigious buildings in the best locations, premium fit-outs and innovative, world-class technology, backed by impeccable customer service and administrative support.

Visit the Servcorp stand to meet our friendly team and see which of our 150 worldwide locations you land on, when you play Servcorp’s own custom Monopoly board!

Spotcap enables small business owners to grow by providing fast and flexible financing. The company has developed a sophisticated and dynamic decision process assessing the realtime performance of businesses to grant short term credit lines and loans.

W:www.servcorp.com.au

W:www.spotcap.com.au

W:www.technowand.com.au

nettHQ is a B2B network connecting you with clients, suppliers and colleagues. When you connect with clients you’ll be automatically notified when their staff which your working with resign and move on. Better still we’ll automatically connect you with their replacement, so you’ll never lose touch with clients. nettHQ lets you get more done in less time and with less effort because everything and everyone you need is integrated and in one place, including contacts, messages, tasks, client notes and reminders. nettHQ is changing forever how companies engage, communicate and collaborate with one another.

TNT Australia is one of the world’s leading express delivery service providers, with extensive international and domestic coverage. TNT Australia boasts over 2,000 vehicles, a network of 44 depots and over 200 agents across Australia, New Zealand and the Pacific Islands.

W:www.netthq.com

W:www.tnt.com.au

Stone Drums Group is a full digital marketing agency who helps businesses and organisations succeed in their cross-border eCommerce strategies and operations between China and other countries. Complete digital marketing services including Marketing Strategy, eCommerce operation, SEO/SEM, Social Media analytics, Marketing Automation, Web development and Brand management are provided to our clients selling their products to China online, as well as helping business in China marketing to overseas.

W:www.stonedrums.com 20

ABF Bulletin April Issue

Spotcap exists to fund businesses when the banks can’t or won’t, and has a simple and easy application process which can be completed online in as little as five minutes. Read more about Spotcap: www.spotcap.com.au

We’re a one-stop shop that helps Businesses focus on doing business instead of solving technology problems As small business operators ourselves, we understand the unique challenges that SMEs face everyday. We know you can’t afford to lose time or money solving IT headaches, or working with systems that aren’t customised to your requirements.

On a daily basis, TNT delivers close to one million consignments ranging from documents and parcels to palletised freight. TNT made €6.9 billion in revenue in 2015.

Visit www.tnt.com.au or call 13 11 50 to find out how TNT can assist you and your business.

B2B & ACE Exhibitor Directory

CONNECT WITH

THINKCHINA prides itself in its team of highly experienced digital marketing experts and analysts. Equipped with extensive knowledge across a wide range of disciplines within China’s digital landscape, our team works together with clients to create cuttingedge marketing strategies to target the Chinese market.

NativeBliss originates from a century farm in the Otway Ranges of South Western Victoria.

OVER 45,000 SUBSCRIBERS

While John takes care of farm maintenance, Bea, a herbalist, milks the herd and produces the delightful products and natural remedies.

Innovative thinking in eCommerce, analytics and data research allow us to go beyond our clients’ expectations to offer practical solutions to their problems in the digital marketing sector.

In farm all the goats have names. The goat kids are never taken away from their mothers, they all grow up happily.

This means the Goat Milk is of the highest quality. You will not find a Goat Milk Soap today which is of such excellence.

W:www.thinkchina.com.au

W:www.nativebliss.com.au

CONNECT WITH ABF Media ABF Digital Hub

Signature Project Management (SPM) is an Australian based consulting company comprising a group of dedicated professionals who aim to manage and deliver successful development and construction projects.

SPM staff have extensive industry experience in the delivery of major government and private sector projects.

In the short-term, SPM endeavour to save clients time, money and stress. But more significantly in the long term, SPM helps to improve the efficiency, effectiveness and success of the projects and their business.SPM staff have experience in the Property, Development and Construction sector and have been involved in the delivery of a diverse portfolio of projects.

VidCorp is an online video hosting, distribution and engagement platform that enables its clients to effectively and efficiently communicate with their staff, customers and stakeholders in a very simple, timely and cost effective way.

W:www.signaturepm.com.au

W:www.vidcorp.com

www.ABF.Events www.AustraliaChinaConnection.com.au www.ACExpo.com.au www.B2Bexpo.com.au www.ABForum.cn

Print ABF Bulletin

VidCorp is the world’s first OVP that is purpose built for both large and small business. It’s clients range from Telco’s, retail giants, professional service firms right through to your local real estate agent and physiotherapist.

VidCorp has penetrated the Australian, South African and Asian markets.

Contact ABF Media E: info@abfbusiness.com.au T: 61 3 86899898 www.ABF.Events

21

B2B & ACE Exhibitor Directory

Vantage FX is a leading Australian Forex broker, providing traders access to the global Forex market through the powerful Vantage FX MetaTrader 4 platform.

Throughout the company’s journey, Vantage FX has become one of the highest ranked,award winning Forex brokers and won a number of Forex industry awards from respected financial rating institutions for our unparalleled security and Forex transparency.

W:www.vantagefx.com

At Clickprint, we offer a service like no other. How? We are passionate about what we do. It is our friendly and genuine environment that gives us the edge with our customers. You know you can rely on us to get the job done.

We keep up to date by embracing new ideas. Technologies and Innovations.

Providing you with the latest solutions for your business.

After 25 years as a leader in the printing industry we have stitched up the best of packages for businesses. We offer in house graphic design, print solutions, online marketing services such as web design, email marketing and direct marketing solutions.

LegalVision is Australia’s fastest growing legal service provider and is a market disruptor in the commercial legal services industry. Our innovative business model and custom-built technology assist our lawyers to provide a faster, better quality and more cost-effective client experience.

LegalVision is a leader in delivering legal services in Australia and has assisted more than 10,000 businesses.

W:www.clickprint.com.au

W:www.legalvision.com.au

Is your business doing R&D? The R&D Tax Incentive provides generous, easy to access support to help businesses undertake R&D activities and develop new products, services and processes by offsetting some of the costs associated with research and development.

The R&D Tax Incentive GENEROUS, EASY-TO-ACCESS SUPPORT

business.gov.au

13 28 46 Delivered by AusIndustry™

16-57665

2216-57665ABF Bulletin April B2B expo - R+D printIssue advert 148.5mm x 105mm.indd

1

30/03/2016 10:36 AM

B2B & ACE Exhibitor Directory

GROUP AUSTRALIA

Pettavel Winery boasts historical roots back to 1842. From hosting Prince Duke of Edinburgh in 1867 to entertaining four Prime Ministers in recent years, Pettavel as an established brand engraves all historical marks with these important events.

The only Chinese E-commerce platform invested by New Oriental Education Group

As one of main estate wine producers located around Melbourne, Pettavel owns Yarra Glen Meroo vineyard, Geelong Strathmore Vineyard, Anakie Staughtonvale vineyard and six associated wine suppliers in other wine regions. Pettavel has four brands which include Reserve, Premium, Estate and Meroo. Pettavel also supplies estate grapes and bulk wines.

Making renting and buying process more convenient

W:www.exportcenter.com.au

W:www.pettavel.net

W:www.uhouzz.com

Before making an investment decision, you need a right strategy. Following the others, Unprofessional, lacking of information and being emotional leading to the failure of investment!

Virya Invest Group help the investors making the right strategy, selecting the right opportunity, minimizing the risk and maximizing the return. We help the investors to reach their investment goals. We also specialize in helping Immigration applicants to set up government approved investment portfolios.Virya Invest Group: Good Strategy Works! Want to book a personal investment strategy analysis session? Please contact: Chief Investment Strategist: Frank Liu Mobile: 0420 823 918 Email: viryainvest@gmail.com W:www.viryainvest.com

Australia Dongbei Chinese Chamber of Commerce Inc. is officially registered in NSW, Australia. It’s a business association established for entrepreneurs and professionals that are originally from North-eastern area of China.The mission of Dongbei Chinese Chamber of Commerce Inc. is, to comply with Australian laws, liaise with members and integrate resources to achieve synergy benefit and reciprocal symbiosis. The Dongbei Chamber of Commerce also strengthens relationship with government bodies of Australia and China; build business platform; facilitate the exchange of business and trade relations between Australian and Chinese enterprises, to maximize benefits for its members.

Founded in 2014, ZANK&CO is positioned as an international wealth management group.

Our team consists of people expert in computer technology, data mining and finance, and spreads over

W:www.dongbei.org.au

W:www.zank.com.au

FINE WINES OF SOUTH AUSTRALIA As a truly unique wine company with a premium Australia wine portfolio, the Vintrepreneurs of Warren Group Australia take great pleasure in presenting our wines and look forward to working with you to most effectively delivery our Premium Australia Wine to your customers and drive continuous value for your business.

Vineyard From Most famous wine producing region, time-honored brand, extraordinary quality, value for money

Providing online services for real-estate renting and buying across 288 cities around the world

A series of services exclusively for overseas students---making a better life for international students

Australia, China, Malaysia and other countries. By updating industry information in time and completing holistic risk management, ZANK&CO opens the investment gate for customers worldwide.

www.ABF.Events

23

WWW.ABF.EVENTS

Paving the way

By Ray Evans, Founder & CEO, Australian Business Forum

While China offers many opportunities for Australian small businesses, it is not an easy market to understand and penetrate – but help is at hand, thanks to Australian Business Forum initiatives.

“Understanding cultural and business knowledge is especially important in China.”

RAY EVANS Founder & CEO, Australian Business Forum

U

nderstanding the vast China market, and how business can take advantage of the opportunities it offers, is something most Australian businesses have yet to realise.

As China’s economic and cultural relationship with Australia continues to grow, it has become increasingly important for Australian businesses to understand how their business can interact and attain Chinese clients or consumers.

Following the launch of the ChinaAustralia Free Trade Agreement in December, Australian businesses have unprecedented access to the market, with nearly 96% of goods now able 24

ABF BULLETIN JUNE ISSUE

to enter China tariff-free. While this presents an enormous opportunity for businesses already engaged in that market, it does not guarantee success in such a competitive environment.

Consistently, the two barriers to success in China for small Australian businesses, centre around the lack of knowledge and lack of networks.

Understanding cultural and business knowledge is important to any international market-entry strategy, but is especially important in China where forging personal relationships is often the precursor to securing business deals. Similarly, creating a network in business and government circles in China is imperative for success.

HELP AT HAND For small business, investing time and capital into improving knowledge and networks can be difficult with limited resources, which means many small companies struggle when entering the market.

Recognising these issues, the Australian Business Forum (ABF) has sought to address this through its business platform. For 10 years, ABF has been co-ordinating initiatives that focus on improving knowledge of the Chinese market, and fostering networking opportunities for small business.

ABF BULLETIN JUNE ISSUE

ABF has produced events such as Australia China BusinessWeek, China Digital Conference and China Lunch Club, which are held across Australia and China, attending thousands of small businesses each year. These events are complemented by ABF’s four central hubs: ABF Event, ABF Digital Media, ABF Corporate Club and ABF Business, platforms that promote Australian small business to a wider audience.

This approach has created a valuable and inexpensive gateway for Australian small business to interact with the China market. With an audience profile evenly split between Australian small businesses, Australia-based Chinese businesses, inbound investors and business from mainland China, the ABF platform has been able to help build networks and assist with marketing.

‘This approach has created a valuable and inexpensive gateway for Australian small business to interact with the China market.’

NEW EXPOS ABF is dedicated in providing the Australian SME Business Sector with high profile events to showcase products and services in both Australia an China.

Following the inaugural B2BEXPO and Australia China EXPO in Melbourne and Sydney, ABF will be returning to China in September with the ABF Australian Pavilion at CIFIT in Xiamen on the 8-11th September.

This is an excellent opportunity to connect with potential Chinese clients

and develop brands in China. Last year, over 100,000 visitors attended with thirty-two provinces and sixty countries participating. This is one of a few major events in China where visitors are able to meet representatives from all Chinese provinces in one place and provides an unique opportunity.

ABF will also be presenting ACBW 2016 China Mission also to Xiamen following last year when seventy-five delegates attended.

If you are engaged with or about to enter the China market, I strongly recommend attending CIFIT 2016.

Townsville

Capital of Northern Australia As one of the largest urban renewal projects in Queensland, The Waterfront will unlock prime inner-city land for living, working and recreation along both sides of Ross Creek.

Along with council’s streamlined planning processes and the ongoing Jobs and Investment Package, Townsville City Council is working to bring forward jobs and investment that will underpin Townsville growth for the future.

It’s an exciting time to be part of the evolution. investtownsville@townsville.qld.gov.au 1300 878 001 www.townsville.qld.gov.au

WWW.ABF.EVENTS

25

WWW.ABF.EVENTS

Australia - China BusinessWeek Melbourne · Hobart · Adelaide · Brisbane· Sydney

A

ustralia China BusinessWeek 2016 (ACBW), will be presented in Australia’s major eastern cities; Melbourne, Hobart, Launceston, Adelaide, Brisbane, Sydney. Now in its ninth year, as the major annual SinoAustralia business forum series, ACBW brings together heads of industry, business owners, government agencies and thought leaders from across the Australia-China business sector.

ACBW provides a forum for businesses that are already engaged, or are looking to commence their journey into the expansive China market. As the doors to China’s consumers open with the finalization of the China Free Trade Agreement, Australian businesses now need to consider the paths to successfully connect in China.

26

ABF BULLETIN JUNE ISSUE

ABF BULLETIN JUNE ISSUE

Previously, the ACBW forums have welcomed high-profile speakers to address the ACBW Keynote Luncheon; the highlight function of each event.

ACBW attendees have heard from The Hon. Malcolm Turnbull MP, Prime Minister of Australia, The Hon. Daniel Andrews MP, Premier of Victoria andThe Hon. Philip Dalidakis MP, Minister for Small Business, Innovation and Trade.

Expert speakers will present at ACBW 2016 across a diverse range of critical topics, including Health, Agribusiness, Tourism, Financial Services, Property and “Are you ready for a Chinese Investor”.

ACBW 2016 hosts a number of networking events including the Pathways to China Forum, Chinese Forum (presented in Mandarin), Mix at Six Networking Function, Business Matching Sessions and The ACBW Keynote Luncheon.

REGISTER NOW AT ABF.EVENTS

MELBOURNE

ENGAGE WITH CHINESE INVESTORS REFINE YOUR CHINA STRATEGY Australia China BusinessWeek 2016 Melbourne 27 July 2016, Crown Palladium

www.ABF.Events

T: 03 8689 9898

E: info@abf.events

WWW.ABF.EVENTS

27

Part of Asia for 33 years

WWW.ABF.EVENTS

M

ore than three decades on, Asia Today International magazine is seen as Australia’s most authoritative business journal reporting on Asia – a first reference source for both international corporations and SMEs trading, investing and providing services to business in Australia and Asia.

We look forward, assessing issues with potential to impact on existing and future business, drawing input from business and government leaders in Asia and across the world.

We identify social and political change likely to impact on existing business – or to create new business opportunities. We offer thought leadership on the issues that matter.

28

ABF BULLETIN JUNE ISSUE

We remain committed to excellence in reporting.

Facts, background, perspective, knowledge, business intelligence. Read it first in ATI Magazine.

To join our subscriber lists, visit

www.asiatodayinternational.com Your subscription covers ATI Magazine, including, this year, our ASIA2017 flagship issue; Password access to our website for daily online updates and our archives; A weekly subscriber e-brief alert listing by category new reports filed online; and a free online listing in our Asia Directory of the products and services you offer.

THE AUSTRALIAN BUSINESS FORUM: CORPORATE CLUB

The ABF Corporate Club is perfect for business’s who value the long term commitment and benefit of the Australian-Chinese relationship. The Club provides you with an exclusive opportunity to engage and participate in the growing Sino- Australian relationship in a unique way.

The ABF Corporate Club provides members the unique opportunity to force personal relationship with senior government, business leaders and decision-makers from across industry sectors in both Australia and China.

Club Membership is only for those SME’s and Corporates who are actively engaged in the Australia China trade space, and particularly those who want to take their engagement to the next level.

Membership includes • • • • • •

• The ABF Corporate Club is part of the Australian Business Forum Group and as a membership club provides access to the ABF events, media and business matching platform.

Tickets & Delegate registrations to ABF Australian Events VIP registration and member discounts to ABF China Events Member discounts to exhibit at ABF Expos in Australia & China Attend China Lunch Club Luncheons Discounts and Member Bonuses across ABF Media platforms Member preferred supplier discounts, airlines, hotels, translation and business services Exclusive business matching and net working sessions

JOIN THE CLUB Contact info@abf.events | 03 8689 9898

WWW.ABF.EVENTS

Australia China BusinessWeek 2016 China Mission returns to Xiamen 7-11 Sept 2016

N

ow in its 5th year, Australia China BusinessWeek (ACBW) China Mission returns in 2016, taking SME delegates to the most prestigious UFI-approved Chinese investment and trade exhibition – China Investment Fair for Investment and Trade (CIFIT). Supported by the Chinese Central Government and Ministry of Commerce, CIFIT has been running for 19 years and have attracted the highest level of interest and engagement from China and overseas.

The 2016 ACBW China Mission delegates will be able to showcase their services and products at the ABF Australian Pavilion with a three-day program including seminars, business matching, site visits and networking functions, co-organised by the Fujian Government.

CIFIT

30

2015

welcomed

100,000

ABF BULLETIN JUNE ISSUE

attendees from 105 countries and regions to participate in the 1,000 matchmaking sessions and 300 business events and workshops.

“ONE BELT, ONE ROAD” ACBW 2016 China Mission delegates will tap into China’s exciting “One Belt, One Road” policy, which hopes to modernize and extend maritime, land, and digital transport infrastructures

to connect China to the 21st century.

Australian businesses learning and preparing to engage with the China market, will be better placed to keep up with China’s growth and developments by attending platforms such as CIFIT Xiamen, which is at the heart of this economic initiative.

This is a not-to-miss China Mission to expand your China reach effectively and efficiently.

ABF BULLETIN JUNE ISSUE

Exhibit at ABF Pavilion at CIFIT, Xiamen ABF will present the major showcase of Australian products, services, projects and investment at the ABF Australian Pavilion.

Following the inaugural ABF Pavilion in 2015, ABF Returns with an impressive list of Australian brands and premium products who will exhibit at CIFIT on the 8-11 September.

The ABF Australian Pavilion includes a focus on tourism, food & beverage, services, agribusiness, health and investments.

SHOWCASE YOUR COMPANY TO CHINA AT CIFIT 2016

ABF AUSTRALIAN PAVILION

REGISTRATIONS NOW AVAILABLE, VISIT WWW.ABF.EVENTS

REGISTER NOW E: INFO@ABF.EVENTS T: 61 3 8689 9898

EXHIBIT AT CIFIT

ACBW 2016 CHINA MISSION

REGISTER AS A DELEGATE REGISTER NOW E: INFO@ABF.EVENTS T: 61 3 8689 9898 WWW.ABF.EVENTS

31

WWW.ABF.EVENTS

32

ABF BULLETIN JUNE ISSUE

ABF BULLETIN JUNE ISSUE

ABF Corporate Club

T

he ABF Corporate Club Membership is ideally suited for companies involved in, and seeking further engagement with, international business and trade between Australia and China/Asia.

ABF has, over the last 10 years, positioned itself on the frontier of the Australia-China business space with an extensive information base and network. ABF keeps abreast of the constantly shifting trends of the Australia-China relationship with our longstanding involvement and presence across various key industries. It presents premium opportunities for our members to get up to speed with China business activities and digital trends. Through

the ABF Corporate Club, members will effectively refine their China marketing strategies, whether at early-entry stage or established in the market.

ABF Corporate Club helps members to analyse and make informed public comment on relevant policy matters by providing a platform on which these issues can be discussed, explained and explored.

As an ABF Corporate Club Member, members will be entitled to complimentary passes, discounted prices and a variety of other benefits for ABF’s full calendar of diverse events including the annual Australia China BusinessWeek Series, China

Digital Conference, China Lunch Club, Australia-China Expo 2016, and B2B Expo 2016.

ABF Corporate Club members enjoy invitations to participate in a number of exclusive events with inbound delegations of high-net-worth Chinese investors and businesses seeking to invest in Australian business.

Additionally, the Australia China BusinessWeek 2016 China Mission to attend the China International Fair for Investment and Trade in Xiamen, China offers a unique opportunity to connect with local Chinese businesses, to which ABF Corporate Club members enjoy favourable discounts.

CONNECTING INVESTORS TO PROJECTS, INVESTMENTS, M&A ACROSS AUSTRALIAN CHINA & ASIA Robert russi cpa

Business Affairs Director, ABF Business

WWW.ABF.EVENTS

03 8689 9896 | robert.russi@abfbusiness.com.au

33

For more information call 1300 366 386 or visit www.cloud.oracle.com

ABF BULLETIN JUNE ISSUE

Understanding the Chinese Consumer

By Benjamin Sun, Co-Founder & Director of Think China

M

arketers need to understand that the difference between the China and Australia markets is not only about the “Great Firewall” and language barriers, but more importantly, the consumer motivations and behaviours. In other words, why do they buy?

the rising global economy in the 1950s and 1960s, consumption behaviour of China’s parents reflect their desire to enhance the lives of their children, and subsequently their own lives, by providing products and opportunities that they may, in the past, have been denied.

One important fact is the Chinese government’s implementation of the one-child policy in 1979. Demographers estimate that the policy averted at least 200 million births between 1979 and 2009. From an online marketing perspective, it is important to recognize that the majority of China’s online consumers between ages 20 to 40 are from those only-child families.

WHAT DOES THIS MEAN TO MARKETERS?

For the parents and grandparents (post-50s) of the ‘one-child’ children, having lived through The Great Leap Forward and Cultural Revolution, they consider it an imperative to improve the conditions and experience for their children. Similar to parents in post-WWII America and Europe who wanted their children to benefit from

The 20 to 40 age group presents is a huge market and, unlike their elders, they are more willing to try new things, to indulge in luxury goods, are more brand conscious and more receptive to foreign ideas. The older generation are hesitant to spend money on themselves, but are more compelled to buy for the benefit of their child/ grandchild. One way to reach China’s older generation, one could argue, and as many local companies and increasingly more foreign enterprises are beginning to realise, may be by appealing to the Confucian values of respect for family elders; adopting an indirect marketing strategy.

Today, spending within the Chinese family is bottlenecked; ‘Post-50s’ are more financially secure, generating more disposable income, and allocating these funds directly to support their only-child or grandchild. It is important for Australian marketers to understand this social phenomenon in order to create more effective marketing campaigns to target their relevant audience.

Benjamin Sun Co-Founder & Director Think China

You can hear more of Benjamin’s valuable insights on approaching China’s online consumer and developing your China strategy at the China Digital Conference 2016 in Melbourne and Sydney.

For more information please visit: www. abf.events

WWW.ABF.EVENTS

35

WWW.ABF.EVENTS

If you’re an employer looking to hire, it’s time to let your local jobactive provider find the right mature age worker for you.

Your business can benefit from their lifetime of experience. Workers aged 50 and older are reliable, flexible and ready to contribute from day one. And thanks to the Restart programme, there’s a $10,000* wage subsidy for employers who hire mature staff.

It’s all part of the Australian Government’s way of connecting employers to active job seekers.

36

ABF BULLETIN JUNE ISSUE

*Receive up to $10,000 (GST inc) if you employ and retain a job seeker aged 50 years of age or over who has been

Search for jobactive to find your local provider

ABF BULLETIN JUNE ISSUE

jobactive helping employers find the right staff to fit their business

R

ecruiting staff can be time consuming and costly, and it can be difficult to find the right person.

This is where jobactive can help— jobactive is a recruitment service that can help you find the right staff, with no cost to your business.

Your local jobactive provider can screen and shortlist job-ready candidates for you, provide support after your new employee starts work and as they settle into a job, and provide access to wage subsidies, if you hire an eligible job seeker. This includes up to $10,000 if you hire an eligible mature age job seeker.

The type of support jobactive offers you can also be tailored depending on your business and your recruitment needs. jobactive providers want to make sure that the person you hire is the person who stays with you—helping that person get a sustainable job, and

helping you keep your turnover rate down and keep your focus on running your business.

Last year when Children’s Services Director at Primary OSHCare Suzanne Blythin found herself looking for a new HR manager, she decided to contact her local jobactive provider to see what help they could provide for her familyowned organisation.

Within a day of meeting with a jobactive provider, Suzanne had already received a résumé that was perfect aligned with what she had discussed. And the ongoing benefit for Suzanne is that her new HR manager is now using jobactive to keep up with the demanding recruitment needs of the business. As a result they’ve filled 20 positions across Primary OSHCare’s 32 centres in NSW. “Working with [our jobactive provider] has been really good for us,” Suzanne says.

“Our staff are required to have safety and certificate checks completed as well, and they do all this on our behalf. It saves us a lot of time and money…” jobactive also offers online services and an app that can help you manage your own vacancies. Through the jobactive website, you can: •

Advertise job vacancies at no cost

•

Search for candidates based on your criteria

•

Achieve high visibility for your jobs

•

Access a personalised Employer Dashboard where you can track all of your job vacancies and applications, and access statistics on how they are going. This allows you to shortlist, rate and contact applicants, create new job ads, extend your job ads and more.

Search for your local jobactive provider at www.jobactive.gov.au or call 13 17 15 and find the right fit.

WWW.ABF.EVENTS

37

WWW.ABF.EVENTS

38

ABF BULLETIN JUNE ISSUE

ABF BULLETIN JUNE ISSUE

2 Lesser-Known Reasons Behind Ecommerce’s Rise in China

By Mark Tanner, CDC 2016 Forum Chair; Founder & MD, Shanghai China Skinny

A

sk a Chinese consumer about shopping, and around half will instinctively think about doing it online. A typical online shopper in China shops online three times more frequently than the global average according to PWC research.

Many have heard the buzz around China’s massive ecommerce numbers such as the 417 million shoppers spending $250 billion a year; the $14.3 billion spent in 24 hours on Single’s Day and the 1.7 million logistics staff who delivered them. But it’s not until you are on the street in China and experiencing it, that you truly appreciate it. Consumers in stores, in offices, on

public transport and almost everywhere are constantly on their smartphones perusing products and reviews. City streets are crowded with fully laden delivery men on electric bikes, and office foyers and workstations are piled high with packages bought online.

The world’s largest ecommerce market didn’t happen by accident; there are a series of interrelated factors that have driven China’s soaring adoption of online shopping. Although the wellknown factors such as convenience,

range, poor physical retail infrastructure, price comparisons and deals (35% of online sales are discounted versus 14% of goods bought in physical stores) all drove adoption, here are a couple of the lesser known contributors to the enormous popularity of ecommerce in China: 1. TRUST Although ecommerce has a reputation for peddlers of fakes, most of this occurs on the C2C platform Taobao.

The faster-growing B2C platforms such as Tmall or JD require the licensed trademark holder or a nominated party to sell products, meaning the likelihood of buying a fake is much lower than other channels in China. And if you do buy a fake, you can get refunds as B2C retailers must hold money in trust for such complaints. There are also the consequences of negative reviews, which are detrimental to online stores.

All this contributes to online stores being more trusted than traditional stores.

customer service feedback. If a vendor provides great service from end-to-end, it is likely they will get positive feedback meaning their store will rank higher in searches. There is not a similar incentive to provide such feedback in most physical retail stores, meaning Chinese consumers are actually more loyal to ecommerce platforms than any other brand or retailer in China, which has helped drive sales.

THE FUTURE OF ECOMMERCE IN CHINA The above factors will only become stronger, assisted with increased Government support and some remarkable innovation, particularly in China’s O2O space, ensuring that China’s ecommerce growth will continue for some time yet.

Whilst the opportunities for ecommerce are significant in China, it is a hotlycontested channel with more than 8 million vendors on Taobao alone.

Companies such as China Skinny can ensure you stand out from the crowd.

2.SERVICE The experience in a physical retail store in China is typically very poor.

Whereas ecommerce service in China is among the best in the world. 80% of Chinese consumers will ask the vendor a question before buying online and if responses aren’t immediate, the shopper will just go to one of the other countless vendors.

A significant factor in rankings on ecommerce platform search results is

Contact China Skinny who are on the ground and really understand China at info@chinaskinny.com, +86 21 6256 9082 or visit www.chinaskinny.com

MARK TANNER CDC 2016 Moderator Founder & Managing Director, China Skinny, Shanghai

WWW.ABF.EVENTS

39

WWW.ABF.EVENTS

Australia’s leading publication for SMEs and entrepreneurs, delivering news, critical insights and strategic ideas to help your business every day.

Direct to your inbox five days a week and online, Di smartcompany.com.au publishes business trends, ideas and profiles, as well as all the latest in finance, legal, marketing, politics and innovation developments occurring around the country.

The #1 website for Australia’s startup community and those participating in the startup movement globally.

Publishing all the news, ne insights and developments, along with profiles and interviews with the startup sector’s leading voices, startupsmart.com.au is for anyone taking part in the ideation, development and growth of new business models, social entrepreneurship and technology.

40

ABF BULLETIN JUNE ISSUE

Don’t miss a beat – subscribe today!

ABF BULLETIN JUNE ISSUE

Townsville.

Capital of Northern Australia.

By Townsville

A

s Townsville celebrates 150 years since being named as a municipality, the city continues its vibrant transformation into a contemporary and progressive regional capital.

THE WATERFRONT PROJECT The Waterfront project is the biggest city renewal project currently underway in Northern Australia, and will develop 97 hectares of mostly vacant land into a variety of open spaces, entertainment areas and commercial and residential developments. It is a catalyst project for the revitalisation of Townsville’s city centre and is being undertaken in partnership with the Port of Townsville and the Queensland Government.

Developing Northern Australia is a high priority for the Australian Government, and Townsville’s location as the gateway to Asia makes this exciting location a real place of interest for

investors in this once-in-a-generation project.

ENGAGING OUR INTERNATIONAL PARTNERS An exciting event this month will see Townsville host the T150 Townsville Sister Cities Mayoral Forum featuring presentations from all six of Townsville’s Sister Cities – PNG’s Port Moresby, Shunan and Iwaki in Japan, Chinese cities Changshu and Foshan, and Suwon in South Korea. The event is combined with the Asia Pacific Market Forum which will provide businesses an opportunity to gain first-hand knowledge about developing trade relationships and investment in these markets.

assessment approach, Townsville City Council is revitalising our city’s environment for jobs and investment.

The strategic management of council land offers real opportunities in land and property development, with untapped potential in prime inner city land in the most vibrant tropical city in Australia.

With the strength of a diverse economy, and a regulatory and business environment that supports investment, Townsville is increasingly positioned as a global city and the Capital of Northern Australia.

COMMITTED TO GROWTH Through the Jobs and Investment Package and a fast, business-focussed

To find out more about the next exciting chapter in Townsville’s evolution, visit the Townsville City Council’s website at www.townsville.qld.gov.au or email investtownsville@townsville.qld.gov.au.

WWW.ABF.EVENTS

41

WWW.ABF.EVENTS

Experience the best.

Experience Mercedes-Benz Sydney.

Mercedes-Benz Sydney, in Alexandria, delivers the ultimate Mercedes-Benz experience. With an 18,000 square metre footprint over three levels and home to the largest selection of New and Pre-Owned Mercedes-Benz vehicles in NSW. Our team of Star Guild award-winning Sales Executives and Business Managers will help you find a Mercedes-Benz to suit you and a Mercedes-Benz Financial Services package to put you in the driver’s seat.

For more information visit: mbsydney.com.au or call 02 9697 7777 to arrange a test-drive.

MER J000895

/MBSydney

42

ABF BULLETIN JUNE ISSUE 43-47 O’Riordan Street Alexandria NSW 2015 Ph. 02 9697 7777 DL MD054161

ABF BULLETIN JUNE ISSUE

Whats in store for retail in 2016

By Australia Post & StarTrack

I

n 2015, retailers were coming to terms with never before seen opportunities in their space “omnichannel”,” social shopping”, and “mCommerce”. By the end of the year, retailers large and small were reaping the rewards of these strategies.

data you capture, personalisation of customer offers will become even more targeted.

These digitally-driven changes are just the tip of the iceberg. The CommBank 2015 retail Insights report says “the digital revolution is only just beginning” and there is “ample time for late adopters to get ahead of the curve.”

So, we know that eCommerce will continue to be game-changer in 2016.

What are the other hot prediction for the year ahead? How can you, as a retailer, step up ypur game to keep pace with consumers’ ever-changing behaviours?

stock.

The right inventory management software will do this – and while it may seem like a significant investment to update software and procedures, it will certainly pay off as you gain better visibility into your stock levels.

HIGH-TECH CHANGES IN STORE Your bricks and mortar store will become a high-tech, interactive experience – in a subtle way, if that’s what your brand calls for.

Beacons will be commonplace, pushing offers to customers’ smartphones.

Face detectors may be used to track and analyse shopper behaviours.

And augmented reality will bring your products to life in bold new ways.

CLICK & COLLECT AS A STANDARD In 2015, Click & Collect lost its buzzword status and became a standard offering.

So this year, every retailer who values faster and more convenient shopping for their customers will be offering it.

If you’re a pureplay online store, you could offer collection at Parcel Lockers1 or Post Offices. It’s all about making it as easy as possible for customers to receive their goods.

FULL INTEGRATION ACROSS ALL CHANNELS Every customer interaction – whether in-store, online, call centre, mobile or social – will be captured via an integrated technology platform With all channels integrated, you’ll be in a much better position to enhance the customer experience and boost engagement. Armed with all the

REAL-TIME INVENTORY VISIBILITY Given the explosion of eCommerce and the indisputable fact that consumers are firmly entrenched in omnichannel retail buying behaviour, you need to know exactly what’s going on with your

AUSTRALIA POST & STARTRACK IS THE SOLE NAMING SPONSOR FOR CHINA DIGITAL CONFRERNCE 2016 MELBOURNE & SYDNEY

WWW.ABF.EVENTS

43

We believe in easier

A B2B network for business conversations an address book that updates itself; 21st century messaging tools; revolutionary task and file management - a tool that will change the way you work forever, and did we mention it’s free!

netthq.com

Find out more at stand 708

ABF BULLETIN JUNE ISSUE

New ombudsman to support small business and family enterprise By office of the Australian Small Business and Family Enterprise

T

he Office of the Australian Small Business and Family Enterprise Ombudsman (ASBFEO) commenced on 11 March this year.

Former CEO of the Australian Chamber, Ms Kate Carnell, was appointed to the Ombudsman role.

The role of the ASBFEO is to advocate for small businesses and family enterprises, to provide access to dispute resolution services, and to ensure that government policies take into account the needs of small businesses and family enterprises.

The ASBFEO has recently launched a new and innovative online platform called thinkBIGsmallTALK to engage directly with small businesses and family enterprises, and to find out from them what they would like the office to focus on as their advocate.

The interactive website is a dynamic digital forum that allows users to not only put forward their views and opinions, but to rate the ideas of others and offer practical measures that will positively shape the Australian small business and family enterprise landscape.

A discussion paper has also been launched, which contains ideas about the kinds of topics the small business community may be interested in raising with the ASBFEO. The discussion paper is designed to start a conversation with small business owners and prompt their thinking about the key challenges they’re facing as part of the day-to-day running of their business.

Once the formal consultation period concludes on 30 June 2016, we will gather the information and publish our first advocacy agenda and forward work plan reflecting the results of our discussions with the sector.

While the official consultation period will conclude at the end of the June, the ASBFEO’s door is always open to hear from small businesses and family enterprises about how we could better support them.

To find out more about the ASBFEO and the consultation period, visit www. asbfeo.gov.au. If you need assistance or help to resolve a business dispute, contact us on 1300 650 460.

WWW.ABF.EVENTS

45

ABF BULLETIN JUNE ISSUE

Australian Government support for business

By AusIndustry

T

he Department of Industry, Innovation and Science through AusIndustry provides Australian businesses with information and advice to help them innovate, grow and be competitive.

The National Innovation and Science Agenda (NISA) is a blueprint for transforming Australia into a leading innovation nation, right up there with the likes of Israel, Singapore and the Republic of Korea.

Australia is fortunate to have the key ingredients needed to turn this vision into a reality: •

STRONG ECONOMIC FUNDAMENTALS AND A STABLE INVESTMENT CLIMATE

•

DIRECT ACCESS TO MARKETS IN ASIA – THE WORLD’S ECONOMIC ENGINE ROOM

•

GLOBAL REPUTATION AS A TRUSTED SOURCE OF GOODS AND SERVICES

•

HOME TO SOME OF THE HIGHEST QUALITY SCIENTIFIC RESEARCH ORGANISATIONS IN THE WORLD.

Innovation and science are absolutely critical for Australia to deliver new sources of growth, maintain high

wage jobs and seize the next wave of economic prosperity.

AusIndustry supports NISA by connecting businesses to specific government assistance programmes, like the Entrepreneurs’ Programme and the R&D Tax Incentive.

The R&D Tax Incentive is the Government’s single largest investment in business innovation and is a vital part of the effort to support growth and new opportunities. Businesses in nearly every sector of the economy benefit annually from the programme and the support it provides in offsetting some of the costs of undertaking research and development (R&D).

Australian companies such as Huon Aquaculture, the successful Tasmanian company recognised for being the premium producer of fresh and smoked salmon products, have benefitted from rapid growth as a result of innovation.

By conducting R&D to overcome challenges unique to the Australian environment, the company has benefitted from R&D tax assistance for over fifteen years and now employs more than 450 highly skilled people across Australia.

The Entrepreneurs’ Programme uses experienced advisers and facilitators, drawn from industry, to ensure businesses get the advice and support needed to improve their competitiveness, productivity and to seek growth opportunities. Practical support for businesses, researchers and entrepreneurs includes: tailored advice from people with relevant private sector experience, co-funded grants to commercialise novel intellectual property in the form of new products, processes and services, funding to take advantage of growth opportunities, and connection and collaboration opportunities. Eligible businesses may also receive financial assistance in the form of matched funding grants to help support projects and implementation initiatives.

Businesses seeking more information about government information and services for all Australian businesses, industry and industry sectors should take a look at business.gov.au - a single hub of information.

For more information, visit business. gov.au or call 13 28 46.

WWW.ABF.EVENTS

47

Video Communications Made Easy

vidcorp.com 1300 131 657

澳大利亚商务论坛

活动会刊

第二版 第一期

中国国际投资 贸易洽谈会 2016年9月 8-11日 厦门

税改来袭：跨境电 商与代购的存亡考 验？

税 改 来 袭 中国新型消费阶层 的崛起

跨境电商角逐“一 带一路 ONE BELT ONE ROAD”

WWW.ABF.EVENTS

跨境电商角逐“一带一路 One Belt One Road”

“

一带一路”是指“丝绸之路经济 带”和“21世纪海上丝绸之路”的 简称，是中国对外主要经济战略。 一带一路是指主动发展国际合作伙伴 关系的一种发展理念。根据中国经济 网2016年最新数据显示，截至2015年 底，我国与“一带一路”相关国家贸易 额约占进出口总额的四分之一，投资建 设了50多个境外经贸合作区，承包工 程项目突破3000个。 2015年，我国企业共对“一带一路” 相关的49个国家进行了直接投资，投 资额同比增长18.2%。2015年，我 国承接“一带一路”相关国家服务外 包合同金额178.3亿美元，执行金额 121.5亿美元，同比分别增长42.6%和 23.4%。

中西方电商合作，将为国际贸易合作提 供更为便捷的交流环境，实现各国的开 放自由贸易。 2015年“双十一”时，中国消费者在 电商平台疯狂消费了1000亿人民币， 约合200亿澳元。

网站全球速卖通、海外淘宝的商品正以 中国为核心经过“一带一路”沿线国家 的线下物流，流通辐射到周边的东南 亚、俄罗斯、东欧、中亚等国家。 在2015年，阿里巴巴成立了澳洲分 部，澳洲最大保健品网站Chemist Warehouse淘宝店也陆续开张。京 东也开设了“澳洲馆”，与葡萄酒庄 Treasury Wine Estates签订协议， 每年承销35万支Penfolds红酒。 为了帮助澳大利亚企业更好的了解中国 市场和线上拓展，澳大利亚商务论坛也 在4月28日及6月2日分别在墨尔本和 悉尼举办中国数码峰会，邀请了包括 目前中国领先线上运营公司之一China Skinny的Mark Tanner先生为大家带 来最新中国市场运营解析和趋势分析。

在新华网2015年报道中，中国国际贸 易促进委员会副会长王锦珍介绍了“一 带一路”政策下跨境电商情况，２０１ ４年中国跨境电商交易规模为４．２亿 元人民币，预计到２０１６年将达到６ ．５万亿元人民币。“一带一路”下的 50

ABF BULLETIN JUNE ISSUE

在澳华财经在线的采访报道中，西太 平洋（WESTPAC）预测中澳自贸协 定生效后，2020年中国将流入澳洲的 总投资额达3000亿美元。 阿里巴巴从2014年布下的“一带一 路”网络贸易格局已现雏形，旗下的

Exploring The Chinese Market Sharing Global Business Opportunities 中国窗口 世界平台

中国国家主席 习近平为中国 国际投资贸易 洽谈会开幕

在投洽会上你将会看到

2015年投洽会一览

会议 103场论坛，峰会，及行业会议涉及超过15个主 题 展览 56个参展国家及地区，涵盖11大主要产业包括 健康，地产，电商等 交流与沟通 专门设置的项目对接会有来自125个国家和地区 的代表，专门为中小企业主链接资本与投资者

150,000+ 参观者

$10,200

亿澳币

投资额

30,000 投资项目

1,571 合同签署

澳大利亚商务论坛 T: 03 8689 9898 E: INFO@ABF.EVENTS

前往314展位 澳大利亚商务论坛 了解详情

澳大利亚商务论坛 澳大利亚馆 CHINA INTERNATIONAL FAIR FOR INVESTMENT AND TRADE

中国国际投资贸易洽谈会 中国 厦门 9月7-11日 2016

WWW.ABF.EVENTS

52

ABF BULLETIN JUNE ISSUE

ABF BULLETIN JUNE ISSUE

中国新型消费阶 层的崛起？

亚

洲逐渐增长的收入正创造出 一批新的消费者。这个消费 阶层绝大多数都产生于中 国，基于现在中国的工作人口已经远高 于欧美的工作人群。随着中国消费者购 买力的升高，他们的需求和喜好也成为 了全球经济一个很重要的影响因素。

他们是谁

的年收入。他们的需求和购买力会随着 中国的发展持续上升。

城市中产

根据中国国家统计局、高盛全球投资研 究的数据表明，中国有近1亿4千万的 中产阶级，他们的年收入大约为1万2 千美金。他们中间有近一半的人为近年 受中国收入上涨政策影响的人群。

上。随着可支配收入的增加，消费也跟 着改变。但负担能力，尤其对于城市中 轨阶层来说，仍然是一个问题。 随着消费水平的提高，中国消费者开始 更多关注身心健康及家庭教育。这些方 面对于一个有老龄化人口的国家来说尤 其重要。中国政府在过去十年也一直增 长对于健康产品的补助。根据上图可

根据2013年中国国家统计局、高盛全 球投资研究、美国国防部和美国劳工统 计局的数据看，中国消费市场现在主要 被为数不多的中产阶级占有。但只有不 到2%的群体收入达到了需要纳税的标 准。因此现在我们看到的中国仅仅就是 将来世界发展的冰山一角。 中国的消费群体基本可以分为四个等 级，而将来发展的主要力量将集中在“ 城市中产”的白领和“城市主体”的蓝 领阶层上。

金字塔顶

中国最富有的人是影响全球高端产品需 求的主要力量。根据中国国家统计局、 高盛全球投资研究的数据显示，这140 万的高端收入人群每年拥有50万美金

城市中轨

这部分消费者是由蓝领和一些到城市寻 求更高收入的农民工组成。根据中国国 家统计局、高盛全球投资研究的数据， 这部分群体大约为2亿4千万，他们的 年均收入大约为6千美金。这部分群体 有望看到中国收入的最大幅度提升。这 也会让他们在除必需品花费的额外花费 显著提高。

农民工

这部分工作人群消费较低，人口基本为 3亿9千万，其年均收入仅为2千美金。 他们的收入基本维持其日常支出。

消费模式

食物和服装占中国个人消费的一半以

知，从2004年到2011年，在保健市场 中中国消费者个人人均消费由50美元 上涨到近90美元。

电子商务

低汽车保有量限制了消费者的移动性， 但随着移动互联网的广泛使用，低运费 和网上的低价销售增多，中国的电子商 务市场在近年腾飞。 中国消费市场近年已经显著增长， 娱 乐产业、健康产品与服务仍有巨大增长 空间。目前，中国只有11%的人口达到 了中产阶层。由于这个队伍正在逐渐扩 大，其对将来全球经济的影响也会不 同。但是，企业还是需要了解中国的城 市主体和城市中产阶级来调整定位、产 品及价格，以满足他们的需求。 WWW.ABF.EVENTS

53

华人企业家的澳洲之家，资源分享，营造澳中企业家共赢圈 华人企业家的澳洲之家，资源分享，营造澳中企业家共赢圈 WWW.ABF.EVENTS

华人企业家的澳洲之家，资源分享，营造澳中企业家共赢圈 华人企业家的澳洲之家，资源分享，营造澳中企业家共赢圈

华人企业家的澳洲之家，资源分享，营造澳中企业家共赢圈

54

ABF BULLETIN JUNE ISSUE

1

ABF BULLETIN JUNE ISSUE

李克强总理决定推动《中国制造2025》 与“互联网+”融合发展 “中国制造2025”是中国工业未来10 年的发展纲领，概念由2014年12月首 次提出，以实现中国由制造业大国到制 造业强国的转变。中国计划用三个十 年来实现此目标， “中国制造2025” 是“三步走”的第一步，将指导中国进 入全球制造业的第二方阵。“中国制 造2025”主要围绕创新驱动、智能转 型、绿色发展展开。

工业4.0 对全球经济意味着什么

工业4.0：互联网+制造业 工业4.0是继第三次工业革命—“信息 革命”后的第四次工业革命，也就是现 在常用的“物理信息融合”，核心就 是“互联网+”。互联网技术紧密的将 市场和企业相连接，消费者提出要求， 制造者根据要求设计出产品，降低了产 销之间的信息不对称，催生出“C2B 商业模式”。而工业4.0是实现这一模 式关键环节，工业4.0代表了“互联网 +制造业”的智能生产，能够真正实 现“C2B2C”的商业模式。

根据世界经济论坛的工业互联网的调 查报告，超过74%的受访企业认为 工业4.0对最优化配置资产、减少运 营成本、提高员工生产率、创造新利 润等“非常或极其重要”。据估计， 到2030年，与不采用工业4.0技术相 比，工业4.0可以使全球GDP多增加 15万亿美元，亚太地区多增加约4.2万 亿美元。

WWW.ABF.EVENTS

55

WWW.ABF.EVENTS

56

ABF BULLETIN JUNE ISSUE

ABF BULLETIN JUNE ISSUE

税改来袭： 跨境电商与代购的 存亡考验？

重磅消息：2016年3月24日，中 国财政部、海关总署、国家税务总 局正式发布《关于跨境电子商务零 售进口税收政策的通知》。我国将 于4月8日正式实施跨境电子商务 零售（企业对消费者，即B2C） 进口税收政策，并同步调整行邮税 政策。 “此政策对于跨境电商有何影响？”“ 什么产品受税改价格将会上调？” “ 对于购买哪些产品的消费者成本将会上 升？”“代购热潮是否将就此泯灭？” ，政策一出，双轨制下各方疑问接踵而 来——针对这些问题，澳大利亚商务论 坛（Australian Business Forum）今 天整理了相关专家及行业信息，将简要 分析新税改如下。

一、跨境电商面对税改的第一 反应 新规出台后，赶在4月8日政策实行节 点前，海淘、天猫、聚美优品等众所周 知的跨境电商纷纷展开大型促销活动， 解决库存积压。其中疯狂促销主要集中 在：母婴产品、保健品与化妆品类。

二、那么新税改到底规定了什 么 据中华人民共和国财政部关税司原文颁 布，为营造公平竞争的市场环境，促进 跨境电子商务健康发展，经国务院批 准，自2016年4月8日起，我国跨境电 子商务零售进口商品将不再按邮递物品 征收行邮税，而是按货物征收关税和进 口环节增值税、消费税。

同时，因保留行邮税，并取消行邮税费 50元以内免税等政策，跨境电商与近 年异常火热的个人代购，在此次双轨制 改革下，都将面临需要重新洗牌的严 峻形势。

需要注意的是本次颁布的“新税率”只 是短期内的暂行政策，而一旦限额以下 的增值税和消费税的临时优惠结束， 进口关税的减免被取消，新的税率还 将上涨。

四、跨境电商的机遇与挑战

根据新税改后的税率计算，单价在 500元以下的原本处于免征额度内的 商品将受影响较大，如食品、保健 品、奶粉和纸尿裤等，这类商品通过 跨境进口方式消费者成本将升高。但 对于高档化妆品而言，调整后的税率 相比调整前的行邮税税率，消费者成 本降低。因此，跨境电商平台及代购 纷纷以新税改为噱头清理相关积累库 存，根据税改价格调整了采购清单。

新规颁布后，税收双轨制下，“天猫国 际、京东全球购等大的电商平台，可能 会采取与供应商积极协调、重新整合供 应链、减少货物品类、优化成本等方式 积极应对，跨境电商进口产品的价格不 一定会与综合税率的提高线性相关。” 有多年跨境电商从业经验的深圳市星空 物语科技有限公司总经理梅星星说道， 但一二十人甚至更小的跨境电商团队， 则可能会面临重新洗牌。“这些小团队 因为在供应链上议价能力弱，最终可能 被兼并或被淘汰。” 而跨境电子商务企业对企业（B2B） 进口，虽仍按照现行有关税收政策执 行，整个跨境商务行业的洗牌，预计 也将一定程度波及到B2B企业的相关

三、如何解读新税改 鉴于诸多外国品牌皆通过跨境贸易和 代购渠道销售产品，澳大利亚商务论 坛特地于2016年4月28日的中国数码 峰会（China Digital Conference） ，请来中国著名市场营销、市场研究 及数字营销机构China Skinny，对此 次新税率及其个中影响作出分析。以 下是此次分析的简要图解。

WWW.ABF.EVENTS

57

WWW.ABF.EVENTS

58

ABF BULLETIN JUNE ISSUE

ABF BULLETIN JUNE ISSUE

项目包装 推广 对接 TAILORED SOLUTIONS

PROMOTION

INVESTOR MATCHING

Stage 1 – TAILORED SOLUTIONS Addressing Chinese investors needs in selecting and re-interpreting projects. Analysing the viability of projects from investors’ perspective, communicating and revising the proposal for the project owners; highlighting key points of the project. Develop a promotional plan; translate relevant material; design advertising and promotional pamphlets.

Stage 2 – PROMOTION Online reporting and advertising. Offline organizing events. Interviewing important individuals; interviews with third-parties – whether they are Australian or Chinese government departments or from relevant expert’s perspective; interviewing potential investors for project awareness; interviews with relevant industry professionals to expand the understanding of an industry. Form a series of promotional project reports and advertisements for different stages of projects within the print media, online, video streaming, social media and other relevant major Chinese media platforms. Organizing project roadshows or discussion forums, and other off-line activities.

Stage 3- INVESTOR MATCHING Assist projects to match with the suitable investor/s; project matching is refined at a deeper level with Q&A sessions to tease out any underlying issues. After the success of a project, make any final follow-up reports as required. 当澳洲项目找到《商圈》想要向中国投资者 ---- 无论是在澳洲境内的移民还是依然在中国但愿意全球配置资产的投资人， 都需要专业团队对项目有包装， 推广和对接三个阶段。

第一阶段 --- 包装 以中国投资者的需求对项目进行筛选和再解读；分析对于中国投资者而言项目的优劣点；与项目拥有者沟通修正；重新梳理项目的关键点；制定宣传策划方 案； 翻译相关资料； 设计广告和宣传手册；

第二阶段 --- 推广 线上报道和投放广告， 线下组织活动。 采访项目主要人物； 采访第三方无论是澳中两国政府还是专家如何看待此项目； 采访潜在投资者对项目的认识； 采访项 目延伸业务或者相关领域； 形成一系列项目推广的报道和不同阶段广告在纸媒， 网站， 视频， 社交媒体等相关各大媒体平台宣传推广； 组织项目说明会或者论 坛以及各类酒会等活动进入线下推广；

第三阶段 --- 对接 帮助项目方对接投资者； 根据对接出现的问题提炼 Q&A 将项目进一步深入； 项目成功后根据需要做最后的跟踪报道。

媒体 MAGAZINE / WEBSITE / WECHAT / NEWSLETTER / YOUKU

61 3 9626 2403

品牌推广和活动 BRAND PROMOTION AND EVENTS

SouthBank. VIC 3006 www.business-circle.com.au facebook.com/acbusinesscircle

移民和投资咨询 INVESTMENT SERVICE AND CONSULTANCY

61 3 9626 2455

Level3 IBM Tower. 60 City Road.

info@business-circle.com.au

WWW.ABF.EVENTS

59

We’re made for business FIND OUT MORE AT AMERICANEXPRESS.COM.AU

At American Express, we’re here to help your business with more than just day-to-day payments. We offer businesses of all sizes innovative, tailored solutions that will streamline your payment, travel and expense management processes.

Our Business Solutions are ideal for the payment and acceptance of everyday B2B expenses.

From store inventory or supplies to travel and entertainment, we can help improve your cash flow, enhance your visibility and control, as well as offer you a host of savings and rewards.

FUTURE PROOF YOUR BUSINESS >> For the latest insights, perspectives and discussion visit chieffutureofficer.com – the knowledge destination proudly hosted by American Express.

American Express Australia Limited (ABN 92 108 952 085). ®Registered Trademark of American Express Company. ©2016 American Express Company. All rights reserved.