ABF Bulletin April Issue by Australian Business Forum

Bulletin ABF

VOLUME 2 ISSUE 1

Showcasing Business to Australia China & Asia Welcome Enterprise Mauritius ABF Business

B2B EXPO & AUSTRALIA CHINA EXPO 2016

CHINA DIGITAL CONFERENCE 2016

ACBW 2016 CHINA CIFIT-XIAMEN ABF PAVILION

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ABF BULLETIN APRIL ISSUE

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We’re made for business FIND OUT MORE AT AMERICANEXPRESS.COM.AU

At American Express, we’re here to help your business with more than just day-to-day payments. We offer businesses of all sizes innovative, tailored solutions that will streamline your payment, travel and expense management processes. Our Business Solutions are ideal for the payment and acceptance of everyday B2B expenses. From store inventory or supplies to travel and entertainment, we can help improve your cash flow, enhance your visibility and control, as well as offer you a host of savings and rewards.

FUTURE PROOF YOUR BUSINESS >> For the latest insights, perspectives and discussion visit chieffutureofficer.com – the knowledge destination proudly hosted by American Express.

ABF BULLETIN APRIL ISSUE

PRINCIPAL SPONSORS 2016 American Express Oracle B2B4Business ZONE SPONSORS Servcorp jobactive Enterprise Mauritius

SUPPORTERS Austrade Victorian Government NSW Government Ausfocus

Contents 8

B2B Overview & Free Seminar Series

B2B & ACE Exhibitor Directory

Australia China Exp0 2016

Mauritius-Your new sourcing destination

China Digital Conference

Conflicting Messages for Cross Border Commerce

35 Understanding the Chinese Consumer

55 跨境电商角逐“一带一路 One Belt One Road”

57 中国新型消费阶层的崛起？

税改来袭

MEDIA PARTNERS 3AW Smart Company Inside Small Business Vidcorp Anthill Asian Today International Sky Business Business Circle OBQ Weekly LUXURY CAR PARTNER Mercedes Benz Berwick EXHIBITION CONSTRUCTOR Harry the Hirer ORGANISER Australian Business Forum

中文部分 51-64页

www.ABF.Events + 61 3 8689 9898 info@abf.events WWW.ABF.EVENTS

ABF BULLETIN APRIL ISSUE

Forward MESSAGE FROM THE PREMIER The Victorian Government is proud to support the China Digital Conference, Australia China Expo and the B2B Expo. As the engine room of Australia’s economy, Victoria generates almost 25 per cent of the nation’s economic activity. Victorian small and medium enterprises drive this activity, employing almost one in two people in Victoria’s private sector. Victorian small businesses are among the most innovative and productive in Australia and continue to perform on the global stage, creating long-term, high quality jobs. The Government recently established LaunchVic, a $60 million independent body to help accelerate startups, drive new ideas, enhance Victoria’s entrepreneurial culture and create jobs. Through the $200 million Future Industries Fund, the Government is investing in sectors which will drive economic growth and secure Victoria’s future as a competitive, innovative place to work. The Government is also investing in infrastructure and attracting investment. Our strong program of inbound and outbound trade missions, and support for industry events like this one, will continue to build Victoria’s reputation as an attractive growth economy. I commend the Australian Business Forum for supporting Victorian enterprise, and building business ties between Victoria and China. I wish all participating organisations a successful and prosperous event.

THE HON DANIEL ANDREWS MP PREMIER, VICTORIA

ABF is proud to introduce an event such as the Australian China Expo 2016 (ACE 2016) into our annual event calendar. As China’s demand for Australia’s premium products and services continues to grow, and develops Australia’s SME market. ABF has been heavily involved in supporting and facilitating the Australia-China relationship with a focus on SMEs in Australia. With B2B Expo 2016, we are expanding more in the Australian market than ever before. We are extremely excited to launch this inaugural event, and for the direction it takes in the future. ABF would like to welcome all international visitors and exhibitors, including a major delegation from the Republic of Mauritius who is presenting an array of textiles, jewellery, and food products at the Mauritius Pavilion. We highly recommend attendees visit the Mauritius Pavilion. Additionally, we welcome the delegation from Xiamen, China and their leader Mr. Qiu Guoyue, Deputy Director General of the Xiamen Municipal Bureau of Convention and Exhibition Affairs. We are honoured to host this delegation at B2B Expo 2016 and are delighted to be returning to Xiamen in 2016 to host the Australian Pavilion at the annual China International Fair for Investment and Trade (CIFIT). We would also like to extend a welcome to the delegation from Jilin Province, China. Jilin Province is looking to build its relationship with Melbourne. We would like to thank all our exhibitors and attendees in joining us and making this event such a success. ABF would like to acknowledge and thank the following sponsors for their support: American Express, Oracle, AusFocus, Australia-China Expo Council, 4C Group, jobactive, AusIndustry, Enterprise Mauritius, Mercedes Benz Berwick, ServCorp, Austrade, Inside Small Business, Smart Company, and other media partners. And finally would like to thank the Victorian Government for their ongoing support.

RAY EVANS FOUNDER & CEO AUSTRALIAN BUSINESS FORUM

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b2b Expo overview

he SME sector has proved to be a game-changer in the Australian economy, representing a staggering 98% of actively-trading businesses. The Australian government has been fostering this sector through international treaties, including the Free Trade Agreement between Australia and China, Japan and Korea which came into force in 2015. While the SME sector is a booming arena, these businesses are often under-resourced and time-poor. With over 2000 registrations for B2BEXPO2016 in Melbourne and Sydney, Australian Business Forum – ABF – confirms that the main drivers for the SME sector are; seeking equity partners, looking for investors and exploring business opportunities overseas. Other factors include developing trade channels through more distributors and suppliers, franchising and setting up offices in China. Ongoing growth of the SME sector makes it vital for the management to

B2BEXPO 2016 is supported by the Victorian and New South Wales governments and will connect SMEs with industry leaders from all sectors under one roof. Attendees can register to the B2B Expo seminar series that will teach the ‘tricks of the trade’ by filling knowledge gaps and touching on local and international business trends. The B2BExpo seminar series includes presentations by leaders supporting Australia’s small business industry such as American Express, Oracle and Servcorp, insightful advice position their business and assess potential opportunities correctly. To organise the diverse SME sector, B2BEXPO 2016 will include high profile feature zones including: • • • • • • • • •

International Trade Zone Start-up Street IT matters E-Commerce zone Business Opportunities Showcase Government Pavilion Business Learning Zone Business Services Hub Financial Services Hub on developing your small business strategy from Smart Company, ShoreTel and The Silk Initiative, and discussions of government agencies and services by representatives from FairWork Ombudsman, ATO, Small Business and Family Enterprise Ombudsman, and ACCC.

ABF BULLETIN APRIL ISSUE

Melbourne

B2B SEMINAR SERIES DAY 1

WED 27 APRIL 2016 11:00 11:20 11:30 11:50 12.00 13.00

DAY 2

THU 28 APRIL 2016 11:00 11:20

ADVICE, SUPPORT & GRANTS FOR SMES

Fady Daher - VP for Client Management, American Express

SCAA PRESENT - “BRILLIANTLY SIMPLE” HOW TO SECURE YOUR BUSINESS

11:30 11:50

CURRENT AND FUTURE PROJECTIONS

THE AGE OF DISRUPTION

John MacDonald- Assistant State Manager Vic, AusIndustry

Ashley Allen - Distribution and Channel Programs Manager -

Ivan Neville - Manager of the Labour Market Rose Verspaandonk - Research and Analysis Branch /

AU & NZ, ShoreTel

Manager of the Economics Branch, Department of Employment

PANEL WORKSHOP: THE BUSINESS ADVISOR YOU NEVER KNEW YOU HAD

12.00 12.30

Kelly Canavan - Senior Director, Indirect Tax, ATO Alex To - Analyst/Investigator, Small Business Compliance and Deterrence, ASIC

Richard Weksler - Director, Small Business & Industry

THE SECRET KILLERS OF BUSINESS SUCCESS (AND HOW TO FIGHT THEM) Liane Gorman - General Manager, AU & NZ, Servcorp

13:00 13:20

FUNDING SME GROWTH

13.30 13.50

MINIMISE YOUR COST AND MAXIMISE YOUR PROFIT

Marcus Tarrant - Managing Director, Business Planning HQ

Codes, ACCC

Alan Wells - Acting Director, Small Business Strategy and Campaigns, Fair Work Ombudsman

Nigel Fellowes-Freeman - Co-Founder, Expense Check

13:00 13:20

HOW THE SBFEO ASSISTS AND SUPPORTS AUSTRALIA’S SMALL BUSINESS SECTOR Kate Carnell AO - Australian Small Business and Family

14.00 14.30

Eloise Keating - Editor, Smart Company Marcus Tarrant - Managing Director, Business Planning HQ Nigel Fellowes-Freeman - Co-Founder, Expense Check

Enterprise Ombudsman

13.30 14.00

TRADE AND INVESTMENT OPPORTUNITIES WITH MAURITIUS (1) Arvind Radhakrisna - CEO, Enterprise Mauritius Geerish Bucktowonsing - Manager, Enterprise Mauritius

14.00 14.20

STRENGTHEN THE INTEGRITY OF AUSTRALIA’S FOREIGN INVESTMENT FRAMEWORK Ann Middleby - Public Groups and International, ATO

14.30 15.10 15:30 15:50

15.00 15.30

15:30 16:00

PANEL DISCUSSION: THE ORGANICS AND OPPORTUNITIES OF CLOTHING, TEXTILE AND FASHION

OPPORTUNITY/CHALLENGE FROM CHINA INVESTORS & SUCCESSFUL CASE STUDY.

Fashion Industries of Australia (TFIA)

Harry Ma - Chair, Australia China Entrepreneur Dialogue Forum

Arvind Radhakrisna - CEO, Enterprise Mauritius

MODERN BEST PRACTICES FOR GROWING BUSINESSES

David Giles-Kaye - Executive Director at Council of Textile &

16.10 16.30

Jingjing Liao - Staff of Liaison, Development Division of

AUSTRALIA CHINA BUSINESSWEEK 2016 CHINA - CIFIT

ENTRY LEVEL WINE REGION AND QUALIA WINE SERVICE 澳洲低价酒产区及供应商QWS介绍 David Birch - Director of Qualia Wine Services William Hou- Director of Australia China Export Council Dongfeng Zhang - Director of Australia China Export Council

CIFIT: A ONE-STOP LOCATION FOR AUSTRALIAN COMPANIES TO EXPLORE THE CHINESE MARKET Xiamen Municipal Bureau of Convention and Exhibition Affairs

16.40 17.00

TRADE AND INVESTMENT OPPORTUNITIES WITH MAURITIUS (2) Arvind Radhakrisna - CEO, Enterprise Mauritius Geerish Bucktowonsing - Manager, Enterprise Mauritius

Marc Caltabiano - VP of Solution Consulting - Oracle

16.00 16.30

PANEL DISCUSSION: THE FUTURE OF STARTUPS AND SMES

16.40 17.00

CURRENT BEEF MARKET IN CHINA AND OUR OPPORTUNITIES 中国牛肉市场现状和投资机会 Mark Harris - Director of Stanbroke Beef Pty Ltd Clement Guo - Director of Australia China Export Council

Ray Evans - CEO, Australian Business Forum

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B2B & ACE Exhibitor Directory

Australian Taxation Office American Express is a company that’s made for business. We provide outstanding products and innovative payment, travel and expense management solutions for businesses of all sizes. These include Business and Corporate Card Solutions that are ideal for the payment and acceptance of travel, entertainment and everyday B2B expenses. The solutions are tailored according to company size and the benefits include: • Improved cash flow • Savings and rewards • Enhanced visibility and control

Australian Business Forum (ABF), over the last 10 years, has been a fixture in the Australian SME market and in establishing and furthering the Australia-China business relationship. ABF offers a number of essential services for businesses who are either already engaged in, or are seeking to enter, the China/Asia market and to develop their positioning in the Australian SME industry. ABF connects businesses across our four platforms; ABF Media Hub, ABF Digital Hub, ABF Event Hub, and ABF Business Hub.

As the government’s principal tax and superannuation administrator, the Australian Taxation Office (ATO) manages the tax and superannuation systems that support and fund services for Australians. The ATO has also recently become responsible for administering the new and existing foreign investment rules for residential real estate. Discover how we are transforming the client experience and providing a more tailored service by simplifying interactions, maximising automation and reducing costs.

W:www.americanexpress.com/australia/

W:www.ABF.Events

W:www.ato.gov.au

AusIndustry is a specialist program delivery division within the Department of Industry that: delivers many business programs worth about $2 billion each year;has customer service managers in more than 20 offices across Australia, including 15 regional offices; it has a long-standing relationship with Australian business with more than 15 years’ experience in dealing with business and business issues. We value that trust.

At Annexa, we design and deliver software solutions to enable growth and business sustainability. We do this by supporting you and your people through times of change, growth and challenge, providing tailored technology business systems. We implement some of the worldís leading products including NetSuite, seeking to constantly identify and procure products that best serve your current and emerging needs. NetSuite’s SuiteCommerce Advanced module gives B2B businesses the robust capabilities expected of an enterprise-class ecommerce platform, including the ability to provide the same easy and information-rich shopping experience as a B2C website.

Ausfocus International Media Group (Ausfocus) is a Chinese-owned media. We owns different kinds of ‘we media’ such as Wechat, Weibo, website, e-paper, etc. Ausfocus is focusing on develop, apply and spread of social medias, mobile, internet and other media terminals. Our company targets local Chinese communities in Australia and the mainland compatriot that are interested in Australia. Also we are advertising agent of major advertisement channel covering major cities in both China and Australia (outdoors, online, TV, print media, Airport, light box and freeway billboard ). We are Also agent of China Southern Airlines cabin advertising in Australia.

Our role We are a key source of information and referral over a range of business areas. We work across all levels of government and reach even the most remote areas of Australia.

W:www.industry.gov.au 10

ABF Bulletin April Issue

W:www.annexa.com.au

W:www.ausfocus.com.au

B2B & ACE Exhibitor Directory

ACEC

Four C Group was founded in 2008 and has become one of the leading Australia Real Estate companies since its establishment. Four C is well recognized and respected by its clients and business counterpart for its excellent corporate strategies and trustworthiness in business dealing. Four C has expanded its service to include property sale, real estate development, farm and tourism land sale and convention and exhibition service. Four C has expanded its operations from VIC to NSW, SA, TAS and form strategic cooperation with Chinese large groups.

W:www.fourcgroup.com.au

Auspacific Property Investment Group is a comprehensive consulting company specialized in property development, investment and management in Australia.

Australia China Export Council (ACEC) was found from June 2015 when a group of Australian exporters showcased their products in Tianjin, China and it was finally registered on 29 February 2016. At the moment, its members and relevant business cover many ranges of products and business services As main founders of ACEC have all run Australia China export business before, they can make sure the solutions are very helpful for your future success!

W:www.chinaexport.org.au

Australian Food Export Company Pty Ltd specializes in sourcing, exporting and marketing Australia’s finest meat and seafood. We pride ourselves on our reliability, flexibility and customer service.

澳洲太平洋房地产投资集团是澳洲首家房地产产业链整合公司。提供房地产开发、项目管理、市场销售及房产基金等全面服务。集团成功参与和运作了近百个房地产项目。并在北京，上海，南京，香港等均设有分公司。

Our product range includes Beef, Veal, Lamb, Abalone, sea Cucumber and other speciality items, and our broad customer base includes many of China’s top restaurants and wholesalers.

W:www.aus-pac.com

W:www.chinaexport.org.au

Ausland adheres the operation principle of Professionalization, Concentration and Attention. Supported by experienced property investment professionals and selling groups, based on ability of handling real estate market, Ausland Property provides customized investment plan and distinguished individual services to clients, including property and land transaction, property loan, attorney consultation, reinvestment advices.

W:www.auslandproperty.com.au

We guarantee to make it worth your while. We are dedicated to providing you with the highest level of service, from your vehicle purchase through to your aftersales care. It is our mission to exceed your expectations & our qualified & highly experienced team are dedicated to ensuring you encounter the MercedesBenz Berwick experience each & every time you call, email or visit. Mercedes-Benz Berwick is the most awarded Mercedes-Benz Dealership in Australia for 2013 & 2014.

W:www.b2b4business.com www.ABF.Events

B2B & ACE Exhibitor Directory

Business Planning HQ

Banjo Loan

Bupa

Banjo is an online lender offering short term loans to small business. Built by ex bankers, Banjo understands the frustrations that SME’s experience obtaining funding. Rather than assets and collateral, we consider business activity and other data to provide unsecured loans.

Since its establishment in 2010, Business Planning HQ has grown to become the worlds 3rd largest specialist business planning service provider with offices in Australia, the United Kingdom and United States.

Our simple, fast and paperless process takes minutes to complete and funding can be in your account in as little as 24 hours!

We are a purposeful, commercial organisation. Bupa’s purpose is: longer, healthier, happier lives. It defines everything we do and is the reason we exist. As a leading global health and care company, we offer health insurance, medical subscription and other health and care funding products. We have 32 million customers in 190 countries. With no shareholders, we reinvest our profits to provide more and better healthcare and fulfil our purpose.

W:www.banjoloans.com

W:www.bupa.com.au

W:www.businessplanninghq.com.au

Business Procurement Specialists Business Procurement Specialists is a dynamic initiative to secure small to large companies the best possible success and profit outcomes by either supply chain identification along with negotiation or procurement team value adding. Why not visit us at the B2B EXPO to see how can assist your companies profit and success.

W:wwwanzsupplychain.solusions 12

ABF Bulletin April Issue

Business Planning HQ is the preferred documentation partner of several venture capital firms and corporate advisors including Blue Edge Capital.

Easy Market pty ltd

Evertang Investment

easyMarkets is a pioneering broker established in 2003 initially under the trade name of “easy-forex”. With a world of experience and customer loyalty, we rebranded as easyMarkets in 2015.

Evertang Investment is a Melbourne based Wealth Management company focus on providing financial services to Chinese Immigrants. We aim to help new migrants to understand the financial system in Australia as well as bring the Australia financial concept back to China.

Traders have a choice of over 300 markets to trade including FX, CFDs and options with the best risk management tools including fixed spreads, free guaranteed stop loss and negative balance protection. easyMarkets is regulated by the Australian Securities and Investments Commission.

W:www.easymarkets.com

W:www.evertang.com.au

B2B & ACE Exhibitor Directory

EWM Accountants and Business Advisors is a boutique chartered accounting and business advisory firm. Established more than 30 years ago, it became EWM Accountants and Business advisors in 2006 after Anna Eydlish became a managing director. Based in Oakleigh, Melbourne, the firm is made up of a group of professional accountants who bring a wealth of experience to help fulfill our vision.

EXPENSE CHECK is a marketplace that automatically and continuously matches SMEs with the right provider at the best price in real time We work in the background to compare a client’s current suppliers against the best in market, find real savings and facilitate connecting to the best value suppliers, all on one platform. We are time givers. EXPENSE CHECK grew from the frustrations of small business owners. Cost and time are the biggest issues they faces on a daily basis. Expense Check removes the pain by automating the process.

W:www.ewmaccountants.com.au

W:www.expensecheck.com.au

 Full range of accounting services i • bookkeeping, • payroll, • budgeting, • business advisory, • cash flow management, • ownership structures advice • asset protection  Taxation services include: • income tax advisory, • salary packaging • payroll tax • CGT, • GS T, • Tax Planning, • Structuring • FBT • PAYG obligations, • Superannuation obligations • Tax planning strategies  Our specialist services include: • establishing SMSFs • SMSF audits • advice on compliance matters  We provide audit services to : • SMEs • government, • incorporated associations • sporting clubs Info@ewmaccountants.com.au ewmaccountants.com.au Phone: 03 95685444 Suite 3/41 Stamford Rd, Oakleigh

FactorONE provides invoice finance facilities to small to medium sized businesses, specialising in transport, temporary labour hire, wholesale, manufacturing, printing, mining services and business services. Our management team has on average over 25 years’ experience in the finance industry and with our streamlined approval process, we have developed a dynamic approach to servicing the working capital requirements of Australian businesses.

We’re here to help you understand your rights and responsibilities at work. If you’ve got a question about workplace entitlements, you’ve come to the right website. We work with employees, employers and the community to educate and encourage compliance with Australia’s workplace laws.

Residential / Commercial / Construction/ SMSF/ Owner Occupied or Investment Purpose Loans at most competitive rates in the shortest lead time  Fast loan approval turnaround time  Customers receive special interest rate discounts  great loan features obtained by direct negotiation with Banks  Free up front valuations  Lender panel featuring more than 30 Banks  Specialise in SMSF Loans  Our service is 100% Free to our customer

ewmfinance.com.au

W:www.factorone.net.au

W:www.fairwork.gov.au www.ABF.Events

B2B & ACE Exhibitor Directory

Ferndale Confectionery is a 100% Australian family owned healthy confectionery company. Specialising in high quality, low guilt confectionery, generally sugar free, with natural colours, natural flavours and 100% safe for teeth. Ferndale competing with large multinationals in a highly competitive marketplace, by developing high quality, popular brands with unique attributes and benefits, and are now focusing on establishing the brands in Asia.

Grow makes managing cars for small businesses smooth and simple. Spend less time, money and effort on your cars. And offer your staff a bonus.

W:www.fdale.com.au

W:www.growlease.com.au

Glimlife Health Group specializes in manufacturing and marketing high quality Australian natural health supplements.

Established in 2007, with dedication and commitment to assist customers choosing potential investment real estate products, H&T Realty is now one of Sydney’s most successful real estate companies.

HR Gurus is a niche HRconsulting company, who provides all types of human resources management for small to medium businesses. But we find this a little stuffy, because we have a lot more to offer.

Our excellent reputation is based on our tailor-made real estate services and investment programs as well as extensive industry experience. At H&T, we strive to provide you the most memorable and valuable customer experiences.

Basically, this means that we are different to the next HR consulting company because we want you to actually learn about HR and be able to do it yourself. With our ‘no jargon included’ approach, we can help you resolve your people issues simply and quickly.

Honeylife Brand is the World leader in Australian Healthy Bee Product. Honeylife products: Manuka Honey MGO+, Propolis, Royal Jelly, Bee Pollen & Honey Skin Care. Poweroll Brand is the Australia#1 natural pain reliever. Poweroll products: Joint Boost Capsule, Calcium, Vitamin D, Fish oil, Emu Oil COOL & HOT & Patches. • • •

• • •

Operating – no risk work cars Novated – staff save on a new car Managed – save on cars you already have

Made in Australian GMP Registered with TGA / FDA $10,000,000 Global product liability insurance.

W:www.glimlife.com.au 14

Choose from:

ABF Bulletin April Issue

Goldfield Group has more than a decade of experience in residential property development. Our goal is simple: put the warm heart back into brand new residential living. We are committed to designing and developing first-class living environments. Our clients can count on comfort, security and affordability. Goldfields Group projects are distinguished by meticulous planning and execution. We take the utmost care to ensure everything is completed to the highest standards. Our professionalism is our bond, and buyer satisfaction is the result.

We make it simple because it should be.

W:www.htrealty.com.au

W:www.hrgurus.com.au

B2B & ACE Exhibitor Directory

HR Central provides Cloud based Software and Employee HR Management Services to small to medium businesses, Australiawide. Our goal is to provide you with all your HR solutions and advice, including policies, procedures, and the confidence you need, so you have ownership over the HR management and direction of your Employees, and ultimately, your business. Come visit us at this year’s B2B Expo and we can talk to you about your business HR and show you how our software works and the services we provide to ensure peace of mind when it comes to all things HR.

iSynergi Solutions is one of the leading Internet marketing companies based in Melbourne, Australia. We have recently been appointed by Alibaba as a Global Services Partner in Australia. This partnership presents are great opportunity for all involved, allowing Australian exporters to increase their sales by finding more international buyers, and bringing more quality Australian products to the rest of the world.

W:www.hrcentral.com.au

W:www.isynergi.com.au

We show you how to take control like a boss.

ibc IBC Digital is a custom website development company based in Melbourne and Perth, specialising in assisting clients to reach online customers and improve business efficiency. By working on a complete online package, the client’s business systems and processes are improved and websites are built with the latest in SEO techniques, clever navigation, structure and digital features that appeal to the end user of the website.

Want more out of your employees?

BiGout is a type of cream known as a skin detoxifer. It is used exclusively for the treatment of the inflammatry arthritic condition known as GOUT BiGout gout treatment is a topical cream that gets under the skin to help dissipate the sharp uric acid crystals that have formed in the join to cause a gout attack.

We are straight talking HR experts delivering outcomes focused HR solutions; • HR Compliance • HR Consulting • Performance Management • Engagement Surveys • Management Training

For more information on how you can turn your people into profits call HR Gurus today.

03 9088 1281 www.hrgurus.com.au W:www.ibc.com.au

W:www.bigout.net www.ABF.Events

B2B & ACE Exhibitor Directory

Konica Minolta Business Solutions Australia Pty Ltd is a market leading provider of integrated solutions and managed services with the power to transform business environments. In line with our management philosophy, “The Creation of New Value”, we, at Konica Minolta, are striving to contribute to the well-being of society through our business activities.

WHY USE MOBILE CONNEKT

We have the world’s best MFD systems, Light Production printers, Wide Format and desk top printers. Established in Japan in 1873 Konica Minolta is one of the world’s oldest technology companies.

The Best Designs: Our professional designers will present your brand in style & make it stand out.

W:www.jobactive.gov.au

W:www.konicaminolta.com.au

W:www.mobileconnekt.com.au

We certify the quality, potency and authenticity of our products using scientific testing and validation for quality assurance. We pioneered the MGO™ Manuka Honey rating – a science-based standard for measuring the content of methylglyoxal – the compound that makes Manuka honey unique.

We’re Modern Visual, a Melbourne based team specialising in using the power of the web to generate new leads and increase revenue for your business. We can manage your brand’s entire online requirements, in one place, allowing you to focus on what you do best. Best of all, we believe in good old-fashioned customer service and value. This is the core of our business, which is why we are trusted by so many Australian businesses.

Neto Digital Commerce is Australia’s leading all-in-one commerce solution that enables thousands of small business retailers to develop and maintain powerful commerce stores that integrate with leading accounting platforms, payment gateways, shipping carriers and sales channels.

jobactive is the Australian Government’s recruitment service that can help you find the right staff to fit your business. jobactive is delivered by a network of jobactive providers in over 1700 locations across Australia. A local jobactive provider will: • • • •

Do the screening and shortlisting for you refer job-ready candidates to your business provide support after your new employee starts work and settles into a job provide you with access to wage subsidies if you hire an eligible job seeker.

Manuka Health has become one of the largest global Manuka honey companies, distributing to over 45 countries worldwide.

W:www.manukahealth.co.nz 16

ABF Bulletin April Issue

Competitive Prices: Reasonable price to create & manage your mobile marketing solution. Outstanding Support: Full support for our products and services, and hold your hand through the whole process.

Stay Up To Date: we update your solution and strategy so you remain at the forefront.

On top of our core features, we’ll be exhibiting our latest release, a point-ofsale platform. Neto POS closes the loop for modern retailers, enabling them to process physical sales at multiple locations from the same platform that manages their online store and eBay stores.

W:www.modernvisual.com.au

W:www.neto.com.au

B2B & ACE Exhibitor Directory

With over 20 years of experience in Foreign Exchange (FX), OANDA is today a global leader in the currency market and the world’s trusted source of FX rates. The OANDA Rates ™ offering wraps high frequency trading technology into an easily integrated API that plugs seamlessly into every major ERP and corporate finance system, allowing companies to automate FX data delivery.

Our expertise is organizational development. We apply our knowledge and experience to the challenges of innovation, creativity, collaboration, culture, change, and leadership while focused on strategic business objectives. • • •

W:www.oanda.com/solutions-forbusiness

In today’s ever changing, fast paced world, companies that succeed realise that it’s all about maintaining balance— managing momentum and setting a solid foundation for growth. We get it. In 1977, we were a startup. Since then, we’ve put countless businesses like yours on a sure footing—without slowing down progress. We know that now is the best time to standardise on the right set of business processes with Oracle’s Modern Best Practice. Oracle can assist you to grow your business by leveraging key enabling technologies—cloud, analytics, mobile, social, big data, and the Internet of Things—to achieve more, faster (and with fewer resources).

W:www.oracle.com

Managing change and creating climates and cultures of innovation Fostering how ideas are generated at an individual, group level or company level Designing idea management processes – where, how and when, ideas get put into an innovation pipeline

Octomedia has been in publication since 1971 and is Australia’s largest and oldest retail trade publication with daily digital newsletters, websites, news briefs and more. We provide essential knowledge and insight into the trends, issues and events of importance to the retail industry. The bi-monthly magazine attracts quality columnists who are experts in their field. Inside Retail is well known throughout the industry for providing quality, independent journalism, entertaining stories and influential opinions on important issues. Based in Sydney our team includes writers, editors, designers, publishers and sales specialists who share a love of publishing.

W:www.oceanbridgeconsulting.com

W:www.insidesmallbusiness.com.au

SmartCompany is the leading online publication in Australia for free news, information and resources catering to Australia’s entrepreneurs, small and medium business owners and business managers. Monday to Friday, SmartCompany.com. au publishes news, business trends and ideas from around the world, profiles and features, as well as all the latest business, tax, legal, marketing, politics and innovation developments occurring around the country.

Secure Communications Advisors Australia (SCAA) has over 20 years of experience specialising in the wireless and telecommunications sector. Simon Bajayo, SCAA Director will introduce ShoreTel, world leaders in unified communications to share its philosophy of “brilliantly simple”, how their systems support businesses, deliver ROI, improve productivity and reduce SME operational costs. Attend this session and gain insight how SCAA and ShoreTel can help your business grow and reach your customers.”

You can follow SmartCompany on Twitter, like the SmartCompany page on Facebookand keep in touch with SmartCompany on LinkedIn and Instagram.

W:www.privatemedia.com.au

W:www.scaa.com.au www.ABF.Events

B2B & ACE Exhibitor Directory

Servcorp (SRV.AX) is the provider of the World’s Finest Serviced Offices, Virtual Offices and Coworking spaces. Our winning formula combines the most prestigious buildings in the best locations, premium fit-outs and innovative, world-class technology, backed by impeccable customer service and administrative support. Visit the Servcorp stand to meet our friendly team and see which of our 150 worldwide locations you land on, when you play Servcorp’s own custom Monopoly board!

Storage King is Australasia’s largest self storage company, with over 150 locations throughout Australia and New Zealand. Storage King’s primary objective is to maintain its position as the number one self storage brand in Australasia through its network of convenient storage locations, wide range of boxes and packing materials and its trusted choices in moving solutions. Simple Storage Solutions.

TNT Australia is one of the world’s leading express delivery service providers, with extensive international and domestic coverage. TNT Australia boasts over 2,000 vehicles, a network of 44 depots and over 200 agents across Australia, New Zealand and the Pacific Islands. On a daily basis, TNT delivers close to one million consignments ranging from documents and parcels to palletised freight. TNT made €6.9 billion in revenue in 2015. Visit www.tnt.com.au or call 13 11 50 to find out how TNT can assist you and your business.

W:www.servcorp.com.au

W:www. storageking.com.au

W:www.tnt.com.au

Tongji Sutra is an integrated company offering cutting-edge technology and solution of Smart board room and intelligent property development, media platforms and trading of agricultural products. Tongji Sutra is willing to establish long-term business relationship and cooperation with all Australia’s well-known brands and together to develop the Australian market .

TransferMate is a market-leading payment solution for businesses worldwide that wish to send and receive payments internationally. Since inception we have created one of the world’s widest network of bank accounts, over 200 accounts spanning 50 countries.

Vantage FX is a leading Australian Forex broker, providing traders access to the global Forex market through the powerful Vantage FX MetaTrader 4 platform.

W:w ww.ausutra.com.au

W:www. transfermate.com

ABF Bulletin April Issue

In addition we recognize our success and ability to expand is due to licensing accomplishments – currently licensed to provide services in almost every state in the US, Europe, Canada, Australia, New Zealand and Hong Kong. Our banking infrastructure and licensing capabilities provide a foundation by which our services have developed.

Throughout the company’s journey, Vantage FX has become one of the highest ranked,award winning Forex brokers and won a number of Forex industry awards from respected financial rating institutions for our unparalleled security and Forex transparency.

W:www.vantagefx.com

For more information call 1300 366 386 or visit www.cloud.oracle.com

B2B & ACE Exhibitor Directory

VIDCOrp

WFI Insurance

Zank & Company

Whilst we are one of Australia’s leading rural, business and strata insurers we still believe in friendly, personal service. That’s why we have over 170 local area managers and 16 client service teams, situated across Australia, who are committed to deliver on this promise.

Founded in 2014, ZANK&CO is positioned as an international wealth management group. Our team consists of people expert in computer technology, data mining and finance, and spreads over

Our people are experienced insurance professionals who take the time to listen, understand what’s important to you and talk to you about your insurance options. That way you can get the cover that suits your needs. claims process.

W:www.vidcorp.com

W:www.wfi.com.au

Australia, China, Malaysia and other countries. By updating industry information in time and completing holistic risk management, ZANK&CO opens the investment gate for customers worldwide.

W:www.zank.com.au

Is your business doing R&D? The R&D Tax Incentive provides generous, easy to access support to help businesses undertake R&D activities and develop new products, services and processes by offsetting some of the costs associated with research and development.

The R&D Tax Incentive

EASY-TO-ACCESS SUPPORT 20 GENEROUS, ABF Bulletin April Issue

business.gov.au

13 28 46 Delivered by AusIndustry™

16-57665

ABF BULLETIN APRIL ISSUE

t n e o p m t x s E e a v n n i I h & C e a i d l a a r r T t , s s Aus e n i s u B g n i s a Showc

Showcasing Business,Trade & Investment

27-28 APril, Melbourne 1-2 June, Sydeney

ith the commencement of the China Free Trade Agreement, Australian businesses, now more than ever, have the unique opportunity to expand into this expansive market, and launch their businesses toward consumers seeking Australia’s high quality products and services. The inaugural Australia China Expo (ACE) is a targeted exhibition showcasing the businesses and services aimed at, or looking to commence, business across the Australian and Chinese sphere. ACE 2016 will draw exhibitors from the cream of Australian and Chinese business and SMEs to exhibit in six feature zones, and engage with potential customers, partners and clients across two whole days. In addition to exhibiting, Australian and

Chinese business owners and senior management have the opportunity to attend informative seminars, with industry leading experts from the Australia-China sector. The ACE 2016 Seminar Series are free to attend upon registration, and include topics such as the ATOs discussion on how to “Strengthen the Framework of Australia’s Foreign Investment”, “The Silk Initiative”connecting

brands to Chinese consumers, and an introduction to China’s largest exhibition for investment at trade – CIFIT, held in Xiamen, China. ACE is supported by the Victorian and New South Wales Government, AusIndustry, Local Chambers of Commerce and Industry Bodies. The inaugural Australia China Expo will be presented in parallel with the B2BEXPO 2016.

PROMOTE YOUR BUSINESS WITH ABF MEDIA NEXT ABF BUlletin close on 15 May WWW.ABF.EVENTS

dAVID CHRISTIE DAVID.C@ABF.Events 03 8689 9892

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M10, Level 2 ( Mid Level ) Southgate Restaurant & Shopping Precinct 3 Southgate Ave, Southbank, VIC 3006 TEL : 03 9699 4170 WEB: www.redemperor.com.au

ed emperor Chinese restaurant has been a popular Southgate establishment in Melbourne for more than 20 years. Come and dine in our newly refurbished setting, with superb views overlooking the Yarra River and the Melbourne City Skyline. New dishes using superior ingredients have been added to our true and tested hallmark menu, prepared by our highly experienced chefs, with a loving heart and eye for detail. We do not add MSG in our cooking and pride ourselves on catering to requests and many dietary requirements, such as gluten-free.

Whether it’s a professional corporate function, or an intimate dinner for two, you can expect impeccable service from Red Emperor. Please either trusts our knowledgeable staff to tailor makes your meal according to your requirements or chooses from our many banquets and a la carte menu. Our corporate all inclusive Food and Beverage Packages are also highly suitable for larger family dinners besides corporate functions.

ABF BULLETIN APRIL ISSUE

Red Emperor’s daily yum cha is also considered by many to be one of Melbourne’s best. We pride ourselves for making every yum cha items daily in-house to ensure freshness and quality Reserve a table early to avoid disappointment. Car parking facilities are available at Southgate Precinct.

Mauritius

exporting to the World

Enterprise Mauritius AD Visit

Mauritius Pavillon @

MELBOURNE B2B EXPO

27 to 28 April 2016 www.sourcemauritius.com

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Mauritius -Your New Sourcing Destination By Enterprise Mauritius

nterprise Mauritius (EM), the National Trade Promotion Agency of the Republic of Mauritius, is coming to Australia for the first time with a delegation of 30 manufacturers to participate at the Melbourne B2B Expo, from 27th to 28th April 2016. The Mauritius economy has progressed in leaps and bounds since the island won its independence from the UK in 1968. In 2014, the GDP per capita reached USD 7000. The government is now leaving no stone unturned to make the country a high income economy, and aiming for a GDP per capita of USD 20,000 by 2020. The amazing progress of the island economy is largely due to the dynamism, commitment and tenacity of the multi ethnic population to progress and enjoy a better standard of living. From its early days as a mono crop (sugarcane) economy, Mauritius diversified its sources of revenue and industries into tourism, financial services, ICT in the 1970’s. It has since developed into a reliable manufacturing and service base and now produces a wide range of products, including quality apparel, accessories, special sugar products, jewellery, sunglasses, and food, among others. Today, Mauritius exports to the world and is rated highly by a number of international and prestigious institutions:

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1st in Africa and 20th Worldwide by the World Bank Doing Business Report 2014 1st in Africa for Sustainable Economic Opportunity business environment by the prestigious Mo Ibrahim Index for 8 consecutive years 1st in Africa and in top 50 globally on information technology World Economic Forum’s Global Information Technology Report (GITR)

Further, the country has appropriate legal framework which is a reference for the region. “Made with Care” apparel Mauritian products are being sold to all leading buyers in Europe, USA and South Africa, including Acardia group(UK), Woolworths (SA), and Levis(USA).

The amazing ingeniosity of Mauritian entrepreneurs has enabled them to penetrate the highly competitive US market. Even through the island has no raw materials, Mauritians have developed the skills to polish raw diamonds imported from Asia & and Africa and now send the finished products to USA. Further, low glycemic rice is being cultivated in Mauritius and exported to the USA. With the renewal of the AGOA, there are a lot of efforts to increase exports to USA. In spite of the presence of a large Mauritian diaspora in Australia since the 1960’s and the sharing of the same ocean, there have been few initiatives up to now to strengthen trade and business relationships between the 2 countries. With the globalization of the world economies and push towards the removal of barriers to trade and investment between countries, it makes perfect sense to initiate trade and business relationships between Mauritius and Australia. While Mauritius is eager to penetrate the sales and distribution channels in Australia, Australian companies wishing to enter Africa and Europe could use Mauritius as a platform to enter those markets where Mauritius enjoys preferential trade agreements. Mauritius is set to position itself as a sourcing and manufacturing base and a destination for trade, business, investment and tourism for Australia The adventure has just begun………

ABF BULLETIN APRIL ISSUE

Mauritius Pavilion Enterprise Mauritius will be presenting the Mauritius Pavilion at B2BEXPO 2016 in Melbourne with over 30 exhibitors looking to merge markets and diversify their export base. Representatives from the Mauritian delegation will discuss development, investment and trade opportunities, using case studies and expert insight into key Mauritian industries like textiles, jewellery and food & beverage. The exhibitors will be showcasing a wide range of products like T-shirts, jeans, swimwear, corporate wear jewellery, fruit paste, pickles, noodles and pasta, and frozen foods.

TEXTILES/APPAREL RT KNITS knitted tops, T-shirts, dress, sweat, pant,skirts ELSHADAI UNIFORMS Working uniforms, corporate garment FIT-U GARMENT Sweat shirt, polo shirt, T-shirt for men, women, children and babies with printing & embroidery TROPICAL GARMENTS Men, kids and ladies denim pants STAR KNITWEAR GROUP Ready made garments

JEWELLERY CAUNHYE BIJOUX Fine jewellery G SOOKLAUL BIJOU D’OR Silver and silver Magma jewelleries COCODOR Magma, Gold and Silver Jewellery A WORLD OF BEADS Fashion jewellery/ semi precious stone

BACOTEX LTD T-shirt & Ready made garments JUST CAPS LTD caps, mats, bags, ties, lanyards,dog collars/harness, fashionable and leather protective waist belts, leather accessories and chain tags SHEENTEX Pullovers, cardigans FAIRY TEXTILES Ready made garments, shirts and trousers BEACHWEAR EXPORTS Swimwear & related products

LOVY DIAMOND loose diamond and diamond jewellery MY ART Silver design jewellery

FOOD

TEXTILAMA MANUFACTURING All types of knitted garments for men, ladies, kids and babies INNOWEAR Knitted pullovers SHIVANI MANUFACTURING Knitted pullovers GNP WEAR Jeans, Trousers, shorts, Shirts, Corporate uniforms TEX KNITS T-shirt, Polos,Jogging & Denim products

T & T INTERNATIONAL FOODS Instant noodles SAVEURS VEGETALES Frozen snacks and other food items SLK GOLD TASTE Frozen Pastry

VIJAY TRADING Pickles, paste, spices

DOMAINE DE LABOURDONNAIS LTEE Fruit paste, Fruit purees, Tropical jams, rum prodcuts

KHILESH Pickles, pastes and spices

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presents

China Digital Conference 2016 Melbourne

here are over 300 million Chinese consumers connected online and spending continues to grow exponentially; in 2015, the Chinese online retail sales reached $589 billion. This is a market that Australian businesses cannot afford to ignore if they hope to be successful in China. With the China Australia Free Trade Agreement coming into force, popular Australian products such as wine, processed foods, cosmetics, and baby products will have tariffs removed, creating an ideal pathway between Chinese consumers and Australian businesses.

Doris Li China Marketing PR Manager, Bastion S+GO

Livia Wang MD, Access CN

ABF BULLETIN APRIL ISSUE

The Hon. Philip Dalidakis MLC Minister for Small Business, Innovation and Trade

MARK TANNER CDC 2016 Moderator Founder & Managing Director, China Skinny, Shanghai

Nicolas Chu

Steven Foo

CEO and founder from

Head, Asia Business Development (Global eCommerce Platforms)

Sinorbis

at Australia Post

Sam Woollard Client Development Director from Added Value China

BENJAMIN SUN Founder and Managing Director, Think China

Ophenia Liang

Ben Franzi

Co-founder & Director from Digital Crew

GM Sales from Australia Post

Tom Parker

Joanna McEwan

General Manager from China Advisory at Bastion S+GO

A/General Manager, International Marketing from Tourism Victoria

ABF BULLETIN APRIL ISSUE

presents

Key discussion topics for CDC 2016 include e-commerce systems and strategies, how to optimise the mobile platform, targeting and positioning your brand to the Chinese ‘superconsumer’, and learning to expand your WeChat reach.

The online domain represents the most direct and inexpensive way to for Australian businesses to reach Chinese consumers. Understanding the intricacies and potential obstacles presented by the vast Chinese digital marketplace is essential for any Australian businesses looking to engage in this space. China Digital Conference (CDC 2016) now in its fourth year, is the major platform connecting experts from China’s digital space and Australian business and industry leaders. Chaired by Mark Tanner, founder and CEO of China Skinny Shanghai, CDC

2016 presents a series of keynote speakers from China’s online giants, with a focus of unique case studies, critical topics, trends and solutions to develop your China online strategy.

This year’s CDC 2016 will be presented in conjunction with the inaugural Australia China Expo and B2B Expo 2016 in Melbourne and Sydney. Entry to both expos is included in the CDC ticket registration, and provides excellent networking opportunities. REGISTER NOW TO ATTEND CDC SYDNEY - 2 JUNE HORDERN PAVILION

CHINESE DI G I TA L M A R K ETIN G EX P ERTS w w w. d i g i t a l c r e w. c o m . a u S T R AT E GY

D I S P L AY

W E C H AT

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27 E-COMMER CE

Part of Asia for 33 years

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ore than three decades on, Asia Today International magazine is seen as Australia’s most authoritative business journal reporting on Asia – a first reference source for both international corporations and SMEs trading, investing and providing services to business in Australia and Asia. We look forward, assessing issues with potential to impact on existing and future business, drawing input from business and government leaders in Asia and across the world. We identify social and political change likely to impact on existing business – or to create new business opportunities. We offer thought leadership on the issues that matter.

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We remain committed to excellence in reporting. Facts, background, perspective, knowledge, business intelligence. Read it first in ATI Magazine. To join our subscriber lists, visit

www.asiatodayinternational.com Your subscription covers ATI Magazine, including, this year, our ASIA2017 flagship issue; Password access to our website for daily online updates and our archives; A weekly subscriber e-brief alert listing by category new reports filed online; and a free online listing in our Asia Directory of the products and services you offer.

ABF BULLETIN APRIL ISSUE

Conflicting Messages for Cross Border Commerce

n the latest round of conflicting messages coming from Beijing, cross border e-commerce no longer looks to be the flavour of the month. After featuring prominently in the muchcelebrated “Internet Plus” strategy, which became a key pillar of the latest Five Year Plan and has been supported by Free Trade Zones popping up across China, things are looking a little less rosy in e-commerce imports camp. From Friday, every cross border commerce purchase will be subject to a new tax rate.

The Ministry of Finance says the new taxes will address ‘unfair competition’ which allowed imports to be cheaper than locally-bought products. Although the tax will hit some lower cost imports the most, such as milk powder priced under ¥500 ($77), the taxes are unlikely to significantly affect demand for premium products, as product quality and trust remain the two most cited reasons Chinese consumers shop cross border. Nevertheless, price is always a factor in China and the

new published rates are set to further increase when temporary discounts and waivers are removed. Unfortunately, the new import duties aren’t the only signs of Beijing’s teetering support for cross border commerce. Mid-last year, the Government announced it would close loopholes which allowed consumers to import products for personal consumption not otherwise allowed in China. This has been one of the drivers of cross border commerce. They stated that cross border products such as foreign cosmetics not tested on animals would be banned, a year after Chinese companies were allowed to sell cosmetics that weren’t subject to animal testing. More recently, Beijing has used another influential tool in its war chest – state media, and has been publishing some not-so-positive articles. For example, they identified that cross border complaints increased drastically last year – 369% – but without highlighting the context that is was just 1,059 complaints out of millions of cross border transactions and that sales in the category had also increased drastically too. Diminishing Government advocacy for cross border commerce won’t be well received by Jack Ma and his merry men in Hangzhou, who have announced global imports as one of three key

components driving its expansion this year. The company’s cross border division, Tmall Global, grew 179% last year, driving the opening of offices in Germany, France, Italy, the UK and five in the US. Last year, the company hired former Goldman Sachs vice chairman Michael Evans to lure foreign brands to the platform. Similarly, JD.com and a host of niche players have pinned their hopes on cross border commerce as a key growth driver. Even Walmart is jumping on the wagon with its new Global E-Buy app. Whilst e-commerce imports have been championed as a way to bolster Chinese consumption rates, most of China’s leaders would rather consumers supported and bought local products – whether it be toilet seats or cosmetics. Cross border commerce will continue to grow, but it won’t be with the same unbridled support from Beijing that it has enjoyed in the past. Brands whose Chinese strategy is purely based on cross border commerce would be prudent to explore other channels and hedge their bets.

MARK TANNER CDC 2016 Moderator Founder & Managing Director, China Skinny, Shanghai

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Australia - China BusinessWeek Melbourne · Hobart · Launceston· Adelaide · Brisbane· Sydney

ustralia China BusinessWeek 2016 (ACBW), will be presented in Australia’s major eastern cities; Melbourne, Hobart, Launceston, Adelaide, Brisbane, Sydney. Now in its ninth year, as the major annual SinoAustralia business forum series, ACBW brings together heads of industry, business owners, government agencies and thought leaders from across the Australia-China business sector. ACBW provides a forum for businesses that are already engaged, or are looking to commence their journey into the expansive China market. As the doors to China’s consumers open with the finalization of the China Free Trade Agreement, Australian businesses now need to consider the paths to successfully connect in China.

ABF BULLETIN APRIL ISSUE

Previously, the ACBW forums have welcomed high-profile speakers to address the ACBW Keynote Luncheon; the highlight function of each event. ACBW attendees have heard from The Hon. Daniel Andrews MP, Premier of Victoria, The Hon. Philip Dalidakis MP, Minister for Small Business, Innovation and Trade, and The Hon. Malcolm Turnbull MP, Prime Minister of Australia. Expert speakers will present at ACBW 2016 across a diverse range of critical topics, including Health, Agribusiness, Tourism, Financial Services, Property and “Are you ready for a Chinese Investor”. ACBW Speakers provide valuable insight into the ACBW 2016 hosts a number of networking events including the Pathways to China Forum, Chinese Forum (presented in Mandarin), Mix at Six Networking Function, Business Matching Sessions and The ACBW Keynote Luncheon. REGISTER NOW AT ABF.EVENTS

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Australia China BusinessWeek 2016 China Mission returns to Xiamen 7-11 Sept 2016

ow in its 5th year, Australia China BusinessWeek (ACBW) China Mission returns in 2016, taking SME delegates to the most prestigious UFI-approved Chinese investment and trade exhibition – China Investment Fair for Investment and Trade (CIFIT). Supported by the Chinese Central Government and Ministry of Commerce, CIFIT has been running for 19 years and have attracted the highest level of interest and engagement from China and overseas. The 2016 ACBW China Mission delegates will be able to showcase their services and products at the ABF Australian Pavilion with a three-day program including seminars, business matching, site visits and networking functions, co-organised by the Fujian Government. CIFIT

2015

welcomed

100,000

ABF BULLETIN APRIL ISSUE

attendees from 105 countries and regions to participate in the 1,000 matchmaking sessions and 300 business events and workshops.

“ONE BELT, ONE ROAD” ACBW 2016 China Mission delegates will tap into China’s exciting “One Belt, One Road” policy, which hopes to modernize and extend maritime, land, and digital transport infrastructures

to connect China to the 21st century. Australian businesses learning and preparing to engage with the China market, will be better placed to keep up with China’s growth and developments by attending platforms such as CIFIT Xiamen, which is at the heart of this economic initiative. This is a not-to-miss China Mission to expand your China reach most effectively and efficiently.

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Exhibit at ABF Pavilion at CIFIT, Xiamen ABF will present the major showcase of Australian products, services, projects and investment at the ABF Australian Pavilion. Following the inaugural ABF Pavilion in 2015, ABF Returns with an impressive list of Australian brands and premium products who will exhibit at CIFIT on the 8-11 September. The ABF Australian Pavilion includes a focus on tourism, food & beverage, services, agribusiness, health and investments. Showcase your company to China at CIFIT 2016

EXHIBITOR REGISTRATIONS NOW AVAILABLE, VISIT WWW.ABF.EVENTS

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ABF BULLETIN APRIL ISSUE

Understanding the Chinese Consumer By Benjamin Sun, Co-Founder & Director of Think China

arketers need to understand that the difference between the China and Australia markets is not only about the “Great Firewall” and language barriers, but more importantly, the consumer motivations and behaviours. In other words, why do they buy?

the rising global economy in the 1950s and 1960s, consumption behaviour of China’s parents reflect their desire to enhance the lives of their children, and subsequently their own lives, by providing products and opportunities that they may, in the past, have been denied.

One important fact is the Chinese government’s implementation of the one-child policy in 1979. Demographers estimate that the policy averted at least 200 million births between 1979 and 2009. From an online marketing perspective, it is important to recognize that the majority of China’s online consumers between ages 20 to 40 are from those only-child families.

WHAT DOES THIS MEAN TO MARKETERS?

For the parents and grandparents (post-50s) of the ‘one-child’ children, having lived through The Great Leap Forward and Cultural Revolution, they consider it an imperative to improve the conditions and experience for their children. Similar to parents in post-WWII America and Europe who wanted their children to benefit from

The 20 to 40 age group presents is a huge market and, unlike their elders, they are more willing to try new things, to indulge in luxury goods, are more brand conscious and more receptive to foreign ideas. The older generation are hesitant to spend money on themselves, but are more compelled to buy for the benefit of their child/ grandchild. One way to reach China’s older generation, one could argue, and as many local companies and increasingly more foreign enterprises are beginning to realise, may be by appealing to the Confucian values of respect for family elders; adopting an indirect marketing strategy.

Today, spending within the Chinese family is bottlenecked; ‘Post-50s’ are more financially secure, generating more disposable income, and allocating these funds directly to support their only-child or grandchild. It is important for Australian marketers to understand this social phenomenon in order to create more effective marketing campaigns to target their relevant audience.

Benjamin Sun Co-Founder & Director Think China

You can hear more of Benjamin’s valuable insights on approaching China’s online consumer and developing your China strategy at the China Digital Conference 2016 in Melbourne and Sydney. For more information please visit: www. abf.events

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Australia’s leading publication for SMEs and entrepreneurs, delivering news, critical insights and strategic ideas to help your business every day. Direct to your inbox five days a week and online, Di smartcompany.com.au publishes business trends, ideas and profiles, as well as all the latest in finance, legal, marketing, politics and innovation developments occurring around the country.

The #1 website for Australia’s startup community and those participating in the startup movement globally. Publishing all the news, ne insights and developments, along with profiles and interviews with the startup sector’s leading voices, startupsmart.com.au is for anyone taking part in the ideation, development and growth of new business models, social entrepreneurship and technology.

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Don’t miss a beat – subscribe today!

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Whats in store for retail in 2016 By Australia Post & StarTrack

n 2015, retailers were coming to terms with never before seen opportunities in their space “omnichannel”,” social shopping”, and “mCommerce”. By the end of the year, retailers large and small were reaping the rewards of these strategies.

data you capture, personalisation of customer offers will become even more targeted.

These digitally-driven changes are just the tip of the iceberg. The CommBank 2015 retail Insights report says “the digital revolution is only just beginning” and there is “ample time for late adopters to get ahead of the curve.” So, we know that eCommerce will continue to be game-changer in 2016. What are the other hot prediction for the year ahead? How can you, as a retailer, step up ypur game to keep pace with consumers’ ever-changing behaviours?

stock. The right inventory management software will do this – and while it may seem like a significant investment to update software and procedures, it will certainly pay off as you gain better visibility into your stock levels.

HIGH-TECH CHANGES IN STORE Your bricks and mortar store will become a high-tech, interactive experience – in a subtle way, if that’s what your brand calls for. Beacons will be commonplace, pushing offers to customers’ smartphones. Face detectors may be used to track and analyse shopper behaviours. And augmented reality will bring your products to life in bold new ways.

CLICK & COLLECT AS A STANDARD In 2015, Click & Collect lost its buzzword status and became a standard offering. So this year, every retailer who values faster and more convenient shopping for their customers will be offering it. If you’re a pureplay online store, you could offer collection at Parcel Lockers1 or Post Offices. It’s all about making it as easy as possible for customers to receive their goods.

FULL INTEGRATION ACROSS ALL CHANNELS Every customer interaction – whether in-store, online, call centre, mobile or social – will be captured via an integrated technology platform With all channels integrated, you’ll be in a much better position to enhance the customer experience and boost engagement. Armed with all the

REAL-TIME INVENTORY VISIBILITY Given the explosion of eCommerce and the indisputable fact that consumers are firmly entrenched in omnichannel retail buying behaviour, you need to know exactly what’s going on with your

AUSTRALIA POST & STARTRACK IS THE SOLE NAMING SPONSOR FOR CHINA DIGITAL CONFRERNCE 2016 MELBOURNE & SYDNEY

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If you’re an employer looking to hire, it’s time to let your local jobactive provider find the right mature age worker for you. Your business can benefit from their lifetime of experience. Workers aged 50 and older are reliable, flexible and ready to contribute from day one. And thanks to the Restart programme, there’s a $10,000* wage subsidy for employers who hire mature staff. It’s all part of the Australian Government’s way of connecting employers to active job seekers.

ABF BULLETIN APRIL ISSUE

*Receive up to $10,000 (GST inc) if you employ and retain a job seeker aged 50 years of age or over who has been

Search for jobactive to find your local provider

ABF BULLETIN APRIL ISSUE

jobactive helping employers find the right staff to fit their business

ecruiting staff can be time consuming and costly, and it can be difficult to find the right person. This is where jobactive can help— jobactive is a recruitment service that can help you find the right staff, with no cost to your business. Your local jobactive provider can screen and shortlist job-ready candidates for you, provide support after your new employee starts work and as they settle into a job, and provide access to wage subsidies, if you hire an eligible job seeker. This includes up to $10,000 if you hire an eligible mature age job seeker. The type of support jobactive offers you can also be tailored depending on your business and your recruitment needs. jobactive providers want to make sure that the person you hire is the person who stays with you—helping that person get a sustainable job, and

helping you keep your turnover rate down and keep your focus on running your business. Last year when Children’s Services Director at Primary OSHCare Suzanne Blythin found herself looking for a new HR manager, she decided to contact her local jobactive provider to see what help they could provide for her familyowned organisation. Within a day of meeting with a jobactive provider, Suzanne had already received a résumé that was perfect aligned with what she had discussed. And the ongoing benefit for Suzanne is that her new HR manager is now using jobactive to keep up with the demanding recruitment needs of the business. As a result they’ve filled 20 positions across Primary OSHCare’s 32 centres in NSW. “Working with [our jobactive provider] has been really good for us,” Suzanne says.

“Our staff are required to have safety and certificate checks completed as well, and they do all this on our behalf. It saves us a lot of time and money…” jobactive also offers online services and an app that can help you manage your own vacancies. Through the jobactive website, you can: •

Advertise job vacancies at no cost

•

Search for candidates based on your criteria

•

Achieve high visibility for your jobs

•

Access a personalised Employer Dashboard where you can track all of your job vacancies and applications, and access statistics on how they are going. This allows you to shortlist, rate and contact applicants, create new job ads, extend your job ads and more.

Search for your local jobactive provider at www.jobactive.gov.au or call 13 17 15 and find the right fit.

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THE AUSTRALIAN BUSINESS FORUM: CORPORATE CLUB

The ABF Corporate Club is perfect for businessâ&#x20AC;&#x2122;s who value the long term commitment and benefit of the Australian-Chinese relationship. The Club provides you with an exclusive opportunity to engage and participate in the growing Sino- Australian relationship in a unique way. Club Membership is only for those SMEâ&#x20AC;&#x2122;s and Corporates who are actively engaged in the Australia China trade space, and particularly those who want to take their engagement to the next level.

The ABF Corporate Club provides members the unique opportunity to force personal relationship with senior government, business leaders and decision-makers from across industry sectors in both Australia and China.

The ABF Corporate Club is part of the Australian Business Forum Group and as a membership club provides access to the ABF events, media and business matching platform.

The ABF Corporate Club provides a premium business/ corporate membership for organisations seeking to grow and enhance their business interests in Australia and China. It is exclusive, informative and represents excellent value.

ABF BULLETIN APRIL ISSUE

ABF Corporate Club

he ABF Corporate Club Membership is ideally suited for companies involved in, and seeking further engagement with, international business and trade between Australia and China/Asia. ABF has, over the last 10 years, positioned itself on the frontier of the Australia-China business space with an extensive information base and network. ABF keeps abreast of the constantly shifting trends of the Australia-China relationship with our longstanding involvement and presence across various key industries. It presents premium opportunities for our members to get up to speed with China business activities and digital trends. Through

the ABF Corporate Club, members will effectively refine their China marketing strategies, whether at early-entry stage or established in the market. ABF Corporate Club helps members to analyse and make informed public comment on relevant policy matters by providing a platform on which these issues can be discussed, explained and explored. As an ABF Corporate Club Member, members will be entitled to complimentary passes, discounted prices and a variety of other benefits for ABFâ&#x20AC;&#x2122;s full calendar of diverse events including the annual Australia China BusinessWeek Series, China

Digital Conference, China Lunch Club, Australia-China Expo 2016, and B2B Expo 2016. ABF Corporate Club members enjoy invitations to participate in a number of exclusive events with inbound delegations of high-net-worth Chinese investors and businesses seeking to invest in Australian business. Additionally, the Australia China BusinessWeek 2016 China Mission to attend the China International Fair for Investment and Trade in Xiamen, China offers a unique opportunity to connect with local Chinese businesses, to which ABF Corporate Club members enjoy favourable discounts.

CONNECTING INVESTORS TO PROJECTS, INVESTMENTS, M&A ACROSS AUSTRALIAN CHINA & ASIA Robert russi cpa

Business Affairs Director, ABF Business

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03 8689 9896 | robert.russi@abfbusiness.com.au

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ABF BULLETIN APRIL ISSUE

New ombudsman to support small business and family enterprise By office of the Australian Small Business and Family Enterprise

he Office of the Australian Small Business and Family Enterprise Ombudsman (ASBFEO) commenced on 11 March this year. Former CEO of the Australian Chamber, Ms Kate Carnell, was appointed to the Ombudsman role. The role of the ASBFEO is to advocate for small businesses and family enterprises, to provide access to dispute resolution services, and to ensure that government policies take into account the needs of small businesses and family enterprises. The ASBFEO has recently launched a new and innovative online platform called thinkBIGsmallTALK to engage directly with small businesses and family enterprises, and to find out from them what they would like the office to focus on as their advocate.

The interactive website is a dynamic digital forum that allows users to not only put forward their views and opinions, but to rate the ideas of others and offer practical measures that will positively shape the Australian small business and family enterprise landscape. A discussion paper has also been launched, which contains ideas about the kinds of topics the small business community may be interested in raising with the ASBFEO. The discussion paper is designed to start a conversation with small business owners and prompt their thinking about the key challenges theyâ&#x20AC;&#x2122;re facing as part of the day-to-day running of their business.

Once the formal consultation period concludes on 30 June 2016, we will gather the information and publish our first advocacy agenda and forward work plan reflecting the results of our discussions with the sector. While the official consultation period will conclude at the end of the June, the ASBFEOâ&#x20AC;&#x2122;s door is always open to hear from small businesses and family enterprises about how we could better support them. To find out more about the ASBFEO and the consultation period, visit www. asbfeo.gov.au. If you need assistance or help to resolve a business dispute, contact us on 1300 650 460.

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ARRIVES JUNE 2016 info@B2B4Business.com | 03 8560 6888

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Australian Government support for business By AusIndustry

he Department of Industry, Innovation and Science through AusIndustry provides Australian businesses with information and advice to help them innovate, grow and be competitive. The National Innovation and Science Agenda (NISA) is a blueprint for transforming Australia into a leading innovation nation, right up there with the likes of Israel, Singapore and the Republic of Korea. Australia is fortunate to have the key ingredients needed to turn this vision into a reality: •

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Innovation and science are absolutely critical for Australia to deliver new sources of growth, maintain high

wage jobs and seize the next wave of economic prosperity. AusIndustry supports NISA by connecting businesses to specific government assistance programmes, like the Entrepreneurs’ Programme and the R&D Tax Incentive. The R&D Tax Incentive is the Government’s single largest investment in business innovation and is a vital part of the effort to support growth and new opportunities. Businesses in nearly every sector of the economy benefit annually from the programme and the support it provides in offsetting some of the costs of undertaking research and development (R&D). Australian companies such as Huon Aquaculture, the successful Tasmanian company recognised for being the premium producer of fresh and smoked salmon products, have benefitted from rapid growth as a result of innovation. By conducting R&D to overcome challenges unique to the Australian environment, the company has benefitted from R&D tax assistance for over fifteen years and now employs more than 450 highly skilled people across Australia.

The Entrepreneurs’ Programme uses experienced advisers and facilitators, drawn from industry, to ensure businesses get the advice and support needed to improve their competitiveness, productivity and to seek growth opportunities. Practical support for businesses, researchers and entrepreneurs includes: tailored advice from people with relevant private sector experience, co-funded grants to commercialise novel intellectual property in the form of new products, processes and services, funding to take advantage of growth opportunities, and connection and collaboration opportunities. Eligible businesses may also receive financial assistance in the form of matched funding grants to help support projects and implementation initiatives. Businesses seeking more information about government information and services for all Australian businesses, industry and industry sectors should take a look at business.gov.au - a single hub of information. For more information, visit business. gov.au or call 13 28 46.

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AUSTRALIA CHINA BUSINESSWEEK 2016

MELBOURNE - 27 JULY CROWN PALLADIUM

ABF BULLETIN APRIL ISSUE

SWITCHING ON YOUR CULTURAL RADAR A

dvice on doing business with China is all around. Some of it is good, some bad, and some absolutely crucial to your business success. Even the best advice can’t, and shouldn’t, replace developing your own cross-cultural radar. “I learned twenty do’s and don’ts before going to China – how to hand over the business card and what gifts to give. Of course, these only covered a fraction of situations I experienced. Many of them still mystify me”, said one Australian business owner at the recent Australia-China Business Week in Shanghai. It’s tempting to memorise protocol tips. Mastering the respectful two-handed business card exchange is a fine start, but how do we go from there to build credibility, trust and strong business relationships? By understanding the cultural “why” behind the behaviours we meet. Culture tends to blindside us; we take our values for granted, often thinking of them “common sense”. The trick is knowing what values and practices are common and shared, and which ones are not. As many China experienced business people and scholars point out, China is modernising, not Westernising.

Chinese culture still values status, relationships and interdependence. Face and Guangxi often quoted as key, yet seldom fully understood. Face is the equivalent to ones status in society. It includes but goes beyond notions of reputation, extending to dignity and honour in the eyes of others. What Western cultures may dismiss as an insignificant mistake, such as being asked a question in a meeting and not knowing the answer, can cause a significant loss of face – especially when this happens in front of others. Giving face can involve praising others publicly, treating them to an expensive meal and giving a valuable gift. Gestures count, grand and small.

Switching on our cultural radar means asking “What are the cultural differences that matter?”. The key lies in understanding cultural values and where they came from. Then we can better navigate interactions, make sense of the advice of others and use those protocol tips effectively.

Guangxi refers to one’s pool of power, based on personal connections and relationships. More pragmatic than

By CHARLOTTA OBERG Founder and Facilitator, Prisma Cross Cultural Consultants; An award-winning cultural diversity specialist with cross-cultural experience from three continents over 20 years. She is committed to equipping people who interact across cultures with Cultural Intelligence, to contribute to their success, client satisfaction and thriving multicultural societies.

ABF CORPORATE CLUB

opportunities for our members to network on China business activities with their peers.

friendships, it is a web of obligations, including favours for family members. Third party introductions play a key role in establishing those relationships so critical to doing business. Guanxi is the key to getting anything done in China – just keep in mind that it is reciprocal.

member opportunity to meet with senior Australian and Chinese business people,

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members on developments and practices in China.

and make informed public the promotion 47 of Australia’s WWW.ABF.EVENTS comment on important and commercial interests in China relevant policy issues. and vice versa.

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Your clients will be impressed! By Servcorp Choose the world’s finest provider of Serviced Offices, Virtual Offices and Coworking Spaces to help create a point of difference for your business and that lasting first impression with your clients, prospects and business partners. YOUR 5-STAR DIFFERENCE:

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澳大利亚商务论坛

活动会刊

第二版第一期

澳大利亚商务论坛热烈欢迎邱副局长及厦门代表团

税改来袭：跨境电商与代购的存亡考验？

税改来袭中国新型消费阶层的崛起

跨境电商角逐“一带一路 ONE BELT ONE ROAD”

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ABF BULLETIN APRIL ISSUE

澳中自贸协定你准备好了吗？原作者：金杜律师事务所 Paul Schroder & Scott Gardiner 编译：澳大利亚商务论坛杭沁刘畅

经过十年谈判与一年微调，众所期待的《中华人民共和国政府和澳大利亚政府自由贸易协定（简称“中澳自贸协定” ）》于2015年6月17日签订， 2016年 1月1日全面开始实施，结束了中国与所有发达经济体所签署的协议中最有利的自由贸易协定签订。截止2016年1月1日，从澳大利亚出口至中国96%的货品将实行免税政策，并将为澳中两国企业带来如下裨益，其中包括： • 关税的减免 • 宽松的移民政策以促进劳工流动 • 宽松的监管障碍和辅助系统以促进跨境投资 • 澳洲企业在华成立的程序优化 • 投资者将受到“投资人地主国争端解决机制(ISDS)”保护 • 2016中澳未来预测 2015年，成倍的中国企业包括国有企业正在为澳大利亚资产相互竞价，至此2015已成为竞争激烈的中国投标年。我们的预测是，这一趋势将持续到2016，并且我们将看到许多2015年的“次高价投标人”回归到澳大利亚市场。外国投资审查委员会（FIRB）将继续审查进入敏感部门的外国政府投资，包括中国国有企业的投资。但我们不希望这成为投资的主要妨碍。了解澳大利亚外国投资框架并能预测潜在障碍的中国投标者将继续取得成功。充分的准备并提前咨询经验丰富的顾问将至关重要。劳动力流动虽然一直是一项有争议的问题，但我们相信，“中澳自贸协定”下的劳动力流动条款，将减少签证的复杂性与繁文缛节，缓解中国与澳大利亚之间的人员流动。备受争议的“投资便利安排”可以让中国投资的基础设施建设项目，利用外来劳动力来解决澳大利亚基础设施开发商和企业昂贵的劳动力与

劳动力短缺问题，借与中国投资者的潜在合作，得到如上好处。

币，弥补国际货币基金组织（IMF）的特别提款权(SDR)。

我们2016年根据其他领域的预测如下。值得一提的是，并非所有行业都与“中澳自贸协定”直接关联，但每个行业都预示着中国对许多澳大利亚企业的成功所产生的日趋重要的影响力。

食品与农商中国对澳大利亚婴幼儿配方奶粉的需求将继续上升。婴儿配方奶粉的关税削减 20 ％后，预计在未来两年内，澳洲现有的婴幼儿配方奶粉的出口量将翻涨三倍至1500万罐。婴幼儿配方奶粉的发展机遇如此显著，以至于乳品业以外的许多企业将会试图打入这片市场。

健康产业中国将在2年内成为澳大利亚最大的药品与保健品市场。随着拥有强大资金储备的中国买家，以可用的廉价融资渠道获取或投资澳大利亚医疗集团或养老院的业务，并意图将这些业务拓展回中国的局面将使澳大利亚医疗保健行业得到进一步巩固。蓬勃发展的中国电子商务市场在“中澳自贸协定”签署后使得澳大利亚出口商直接向中国进行网上销售变得更加容易。我们预计，随着如宾达里牛肉加工厂和澳洲的Swisse/澳佳宝（Blackmores）等品牌的成功，澳洲品牌在中国电商市场数量的发展在2016年将翻涨三倍。我们预期中国互联网公司与电子商务团体将对大利亚的食品加工企业进行战略投资，以提供必要的资本使其扩张从而满足中国市场的巨大需求。金融服务与金融科技 “中澳自贸协定”的签署以后我们将看到的是许多试点方案的出现。这些方案下，澳大利亚资产管理行业在与中国投资者连接方面可以采取一些显著的推进。例如合格个人境内投资者计划（简称“ QDII2 ” ）方案已经在酝酿当中。这些方案的实施将与当前中国发展跨境金融市场并进一步推动人民币的国际化战略相辅相成。其中，人民币在被纳入货币篮子之后，将很快与美元并肩，成为多国贸易和外汇交易的主导货

在中国保护你的生意中国已同意将其知识产权数据库公开发布在互联网上来借机对中国知识产权保护问题进行探讨，尤其针对那些已被其通过不恰当手段赋予的商标从域寮屋，和利用现有澳大利亚品牌影响力的山寨产品等。我们也期望中国的新商标法（ 2014年推出）将越来越有利于清除这些恶意商标注册，即使需要为此付出代价。然而，在进入任何新市场时，主动保护知识产权十分重要。品牌战略应该经过深思熟虑，本土品牌保护应尽早寻求专业建议，商标注册应同时包含英文与中文字符。任何在中国开展业务过程中产生的知识产权应当以正当的手段保护起来，这包括：申请专利和商标，获得版权转让，以及实施商业秘密管理策略。虽然中澳贸易协定的利益会在今后几十年中逐渐实现，但它会立刻提升澳大利亚在世界第二大经济体——中国市场的竞争地位，并为澳大利亚企业、劳动力与未来创造显著的机遇。

想了解更多独家编译的行业分析及活动资讯，扫描二维码，订阅澳大利亚商务论坛微信公众号

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华人企业家的澳洲之家，资源分享，营造澳中企业家共赢圈华人企业家的澳洲之家，资源分享，营造澳中企业家共赢圈 WWW.ABF.EVENTS

华人企业家的澳洲之家，资源分享，营造澳中企业家共赢圈华人企业家的澳洲之家，资源分享，营造澳中企业家共赢圈

华人企业家的澳洲之家，资源分享，营造澳中企业家共赢圈

ABF BULLETIN APRIL ISSUE

跨境电商角逐“一带一路 One Belt One Road”

“

一带一路”是指“丝绸之路经济带”和“21世纪海上丝绸之路”的简称，是中国对外主要经济战略。一带一路是指主动发展国际合作伙伴关系的一种发展理念。根据中国经济网2016年最新数据显示，截至2015年底，我国与“一带一路”相关国家贸易额约占进出口总额的四分之一，投资建设了50多个境外经贸合作区，承包工程项目突破3000个。 2015年，我国企业共对“一带一路” 相关的49个国家进行了直接投资，投资额同比增长18.2%。2015年，我国承接“一带一路”相关国家服务外包合同金额178.3亿美元，执行金额 121.5亿美元，同比分别增长42.6%和 23.4%。

中西方电商合作，将为国际贸易合作提供更为便捷的交流环境，实现各国的开放自由贸易。 2015年“双十一”时，中国消费者在电商平台疯狂消费了1000亿人民币，约合200亿澳元。

网站全球速卖通、海外淘宝的商品正以中国为核心经过“一带一路”沿线国家的线下物流，流通辐射到周边的东南亚、俄罗斯、东欧、中亚等国家。在2015年，阿里巴巴成立了澳洲分部，澳洲最大保健品网站Chemist Warehouse淘宝店也陆续开张。京东也开设了“澳洲馆”，与葡萄酒庄 Treasury Wine Estates签订协议，每年承销35万支Penfolds红酒。为了帮助澳大利亚企业更好的了解中国市场和线上拓展，澳大利亚商务论坛也在4月28日及6月2日分别在墨尔本和悉尼举办中国数码峰会，邀请了包括目前中国领先线上运营公司之一China Skinny的Mark Tanner先生为大家带来最新中国市场运营解析和趋势分析。

在新华网2015年报道中，中国国际贸易促进委员会副会长王锦珍介绍了“一带一路”政策下跨境电商情况，２０１４年中国跨境电商交易规模为４．２亿元人民币，预计到２０１６年将达到６．５万亿元人民币。“一带一路”下的

在澳华财经在线的采访报道中，西太平洋（WESTPAC）预测中澳自贸协定生效后，2020年中国将流入澳洲的总投资额达3000亿美元。阿里巴巴从2014年布下的“一带一路”网络贸易格局已现雏形，旗下的 WWW.ABF.EVENTS

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ABF BULLETIN APRIL ISSUE

中国新型消费阶层的崛起？

亚

洲逐渐增长的收入正创造出一批新的消费者。这个消费阶层绝大多数都产生于中国，基于现在中国的工作人口已经远高于欧美的工作人群。随着中国消费者购买力的升高，他们的需求和喜好也成为了全球经济一个很重要的影响因素。

他们是谁

的年收入。他们的需求和购买力会随着中国的发展持续上升。

城市中产

根据中国国家统计局、高盛全球投资研究的数据表明，中国有近1亿4千万的中产阶级，他们的年收入大约为1万2 千美金。他们中间有近一半的人为近年受中国收入上涨政策影响的人群。

上。随着可支配收入的增加，消费也跟着改变。但负担能力，尤其对于城市中轨阶层来说，仍然是一个问题。随着消费水平的提高，中国消费者开始更多关注身心健康及家庭教育。这些方面对于一个有老龄化人口的国家来说尤其重要。中国政府在过去十年也一直增长对于健康产品的补助。根据上图可

根据2013年中国国家统计局、高盛全球投资研究、美国国防部和美国劳工统计局的数据看，中国消费市场现在主要被为数不多的中产阶级占有。但只有不到2%的群体收入达到了需要纳税的标准。因此现在我们看到的中国仅仅就是将来世界发展的冰山一角。中国的消费群体基本可以分为四个等级，而将来发展的主要力量将集中在“ 城市中产”的白领和“城市主体”的蓝领阶层上。

金字塔顶

中国最富有的人是影响全球高端产品需求的主要力量。根据中国国家统计局、高盛全球投资研究的数据显示，这140 万的高端收入人群每年拥有50万美金

城市中轨

这部分消费者是由蓝领和一些到城市寻求更高收入的农民工组成。根据中国国家统计局、高盛全球投资研究的数据，这部分群体大约为2亿4千万，他们的年均收入大约为6千美金。这部分群体有望看到中国收入的最大幅度提升。这也会让他们在除必需品花费的额外花费显著提高。

农民工

这部分工作人群消费较低，人口基本为 3亿9千万，其年均收入仅为2千美金。他们的收入基本维持其日常支出。

消费模式

食物和服装占中国个人消费的一半以

知，从2004年到2011年，在保健市场中中国消费者个人人均消费由50美元上涨到近90美元。

电子商务

低汽车保有量限制了消费者的移动性，但随着移动互联网的广泛使用，低运费和网上的低价销售增多，中国的电子商务市场在近年腾飞。中国消费市场近年已经显著增长，娱乐产业、健康产品与服务仍有巨大增长空间。目前，中国只有11%的人口达到了中产阶层。由于这个队伍正在逐渐扩大，其对将来全球经济的影响也会不同。但是，企业还是需要了解中国的城市主体和城市中产阶级来调整定位、产品及价格，以满足他们的需求。 WWW.ABF.EVENTS

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李克强总理决定推动《中国制造2025》与“互联网+”融合发展 “中国制造2025”是中国工业未来10 年的发展纲领，概念由2014年12月首次提出，以实现中国由制造业大国到制造业强国的转变。中国计划用三个十年来实现此目标， “中国制造2025” 是“三步走”的第一步，将指导中国进入全球制造业的第二方阵。“中国制造2025”主要围绕创新驱动、智能转型、绿色发展展开。

工业4.0 对全球经济意味着什么

工业4.0：互联网+制造业工业4.0是继第三次工业革命—“信息革命”后的第四次工业革命，也就是现在常用的“物理信息融合”，核心就是“互联网+”。互联网技术紧密的将市场和企业相连接，消费者提出要求，制造者根据要求设计出产品，降低了产销之间的信息不对称，催生出“C2B 商业模式”。而工业4.0是实现这一模式关键环节，工业4.0代表了“互联网 +制造业”的智能生产，能够真正实现“C2B2C”的商业模式。

根据世界经济论坛的工业互联网的调查报告，超过74%的受访企业认为工业4.0对最优化配置资产、减少运营成本、提高员工生产率、创造新利润等“非常或极其重要”。据估计，到2030年，与不采用工业4.0技术相比，工业4.0可以使全球GDP多增加 15万亿美元，亚太地区多增加约4.2万亿美元。

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ABF BULLETIN APRIL ISSUE

税改来袭：跨境电商与代购的存亡考验？

重磅消息：2016年3月24日，中国财政部、海关总署、国家税务总局正式发布《关于跨境电子商务零售进口税收政策的通知》。我国将于4月8日正式实施跨境电子商务零售（企业对消费者，即B2C）进口税收政策，并同步调整行邮税政策。 “此政策对于跨境电商有何影响？”“ 什么产品受税改价格将会上调？” “ 对于购买哪些产品的消费者成本将会上升？”“代购热潮是否将就此泯灭？” ，政策一出，双轨制下各方疑问接踵而来——针对这些问题，澳大利亚商务论坛（Australian Business Forum）今天整理了相关专家及行业信息，将简要分析新税改如下。

一、跨境电商面对税改的第一反应新规出台后，赶在4月8日政策实行节点前，海淘、天猫、聚美优品等众所周知的跨境电商纷纷展开大型促销活动，解决库存积压。其中疯狂促销主要集中在：母婴产品、保健品与化妆品类。

二、那么新税改到底规定了什么据中华人民共和国财政部关税司原文颁布，为营造公平竞争的市场环境，促进跨境电子商务健康发展，经国务院批准，自2016年4月8日起，我国跨境电子商务零售进口商品将不再按邮递物品征收行邮税，而是按货物征收关税和进口环节增值税、消费税。

同时，因保留行邮税，并取消行邮税费 50元以内免税等政策，跨境电商与近年异常火热的个人代购，在此次双轨制改革下，都将面临需要重新洗牌的严峻形势。

需要注意的是本次颁布的“新税率”只是短期内的暂行政策，而一旦限额以下的增值税和消费税的临时优惠结束，进口关税的减免被取消，新的税率还将上涨。

四、跨境电商的机遇与挑战

根据新税改后的税率计算，单价在 500元以下的原本处于免征额度内的商品将受影响较大，如食品、保健品、奶粉和纸尿裤等，这类商品通过跨境进口方式消费者成本将升高。但对于高档化妆品而言，调整后的税率相比调整前的行邮税税率，消费者成本降低。因此，跨境电商平台及代购纷纷以新税改为噱头清理相关积累库存，根据税改价格调整了采购清单。

新规颁布后，税收双轨制下，“天猫国际、京东全球购等大的电商平台，可能会采取与供应商积极协调、重新整合供应链、减少货物品类、优化成本等方式积极应对，跨境电商进口产品的价格不一定会与综合税率的提高线性相关。” 有多年跨境电商从业经验的深圳市星空物语科技有限公司总经理梅星星说道，但一二十人甚至更小的跨境电商团队，则可能会面临重新洗牌。“这些小团队因为在供应链上议价能力弱，最终可能被兼并或被淘汰。” 而跨境电子商务企业对企业（B2B）进口，虽仍按照现行有关税收政策执行，整个跨境商务行业的洗牌，预计也将一定程度波及到B2B企业的相关

三、如何解读新税改鉴于诸多外国品牌皆通过跨境贸易和代购渠道销售产品，澳大利亚商务论坛特地于2016年4月28日的中国数码峰会（China Digital Conference），请来中国著名市场营销、市场研究及数字营销机构China Skinny，对此次新税率及其个中影响作出分析。以下是此次分析的简要图解。

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ABF BULLETIN APRIL ISSUE

Exploring The Chinese Market Sharing Global Business Opportunities 中国窗口世界平台

中国国家主席习近平为中国国际投资贸易洽谈会开幕

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中国国际投资贸易洽谈会中国厦门 9月7-11日 2016

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