ABF Digital Magazine Vol6 issue2

VOL 6 ISSUE 2 - DIGITAL

AUSTRALIAN

BUSINESS FORUM

Pathways to China: How SMEs can delve into Australia’s largest export market

China's Priorities : Education, Healthcare, Tourism

www. ABF. Events

China's corruption crackdown catches up to its "naked officials"

Imagine 4.2 billion buyers at your door After 40 years of doing business on the world’s largest continent, we know how to broaden boundaries. That’s why we’re the only Australian bank that offers our customers complete access to Asia’s largest payment card, UnionPay International – through NAB merchant terminals, ATMs and online.

For more information visit nab.com.au/asia

© 2013 National Australia Bank Limited ABN 12 004 044 937 AFSL and Australian Credit Licence 230686 A101459 SBPj382_ABF190313

Australian Business Forum Magazine is published by Australian Business Forum Melbourne Postal address: Po Box 568 South Yarra vic 3141 Contact Details: Tel: +61 (0)3 8689 9898 Email: info@abf.events Twitter: @ausbusforum www.ABF.Events

CONTENTS

Editor Judith Davenport Marketing & Communications Elizabeth Harding Qin Hang

6

12

19

Art Director/Design Rochelle Wang

Pathways to China: How SMEs can delve into Australia’s largest export market

China’s corruption crackdown catches up to its “ naked officials “

Unlocking the Chinese Market in Australia

8

16

21

China’s Priorities : Education, Healthcare, Tourism

What Barking Lions Can Teach Businesses About China

Support for overseas R&D

Digital Media Ahmed Arayne Marketing Assistant Jonathan Zhang Mali Zou Contributers Broede Carmody David Thomas Janey Lee Mark Tanner Mike Logan Peter Cai William Chen Advertising Media/Sales Simon.You@abf.events Noahm@abf.events Advertising & Distribute Inquires Chris.hunter@abf.events

23 Opening Doors For Australian Business into China

24 Getting the Essentials right in China

27 Australian Business Forum Magazine. All rights reserved. Neither this publication nor any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of Australian Business Forum Pty Ltd. Published by quartly

by Australian Business Forum.

Australian meat sales to China worth $1 billion: Who cashes in on cattle?

CZ_ABF_2114.qxp_Layout 2 7/03/2014 3:07 pm Page 1

ALL new

SCHEDULES

More flights More often

Direct to China with connections to over 160 Chinese cities

ALL New Business Class Take advantage of our All New Business Class flat beds and Great Value Business Class fares

Shanghai

11 TIMES A DAY*

Beijing

13 TIMES A DAY*

*Fly direct to Guangzhou and then connect with your convenient Bejing or Shanghai flight.

See your Travel Agent or call CSAIR for details 1300 889 628

www.ABF.Events

AUSTRALIA-CHINA BUSINESSWEEK IN CHINA

By Elizabeth Harding, Australian Business Forum

P

resented by NAB, the second annual Australia-China BusinessWeek 2014 – China brought a high calibre delegation of over 50 Australian business owners and executives to Guangzhou & Shanghai to review local business opportunities and connect with Chinese partners and investors.

NAB-ACBW 2014 China included ten events over five days. The NAB-ACBW 2014 Guangzhou Investment Showcase provided delegates with the opportunity to connect with Chinese partners; showcase Australian products, services, projects and investment opportunities to potential Chinese

4

Vol 6 Issue 2

investors and review economic and business opportunities in China.

At the NAB-ACBW 2014 - China Forum delegates heard from a range of Australia-China business leaders with a focus on the Southern

China region, consumer behaviour, partnering skills and legal issues.

Over thirty prominent speakers delivered presentations in English and Mandarin, covering a range of critical trade & commercial issues affecting SME-Mid Size Enterprises.

Vol 6 Issue 2

including property, healthcare & aged care, financial services, food & agribusiness and energy & logistics.

Delegates had the unique opportunity to attend the highly successful launch of the much anticipated Australia National Exhibition and Trading Centre (ANETC) at the Shanghai Free Trade Zone. ABF is a strategic partner of the ANETC which will become a centralised venue for Chinese wholesalers to source genuine Australian products.

Visiting Guangzhou provided a great opportunity for participants to experience and gain insights into a part of China that is contributing significantly to the mainland's economic growth, but is often bypassed for the more-travelled Shanghai and Beijing, "

The 2015 NAB-ACBW China delegation will travel in May 2015 and again visit Guangzhou to tap into the wealth of opportunities for Australian SMEs in southern China and is set to hold an Investment Showcase in partnership with the prestigious Beijing University.

Mark Tanner, Managing Director of China Skinny Shanghai stated.

More than a hundred Chinese entrepreneurs and investors attended the Guangzhou Investment Showcase to learn about investment opportunities in Australia and meet with Australian delegates. Delegates represented a variety of industries

www.ABF.Events

5

www.ABF.Events

PATHWAYS TO CHINA: HOW SMES CAN DELVE INTO AUSTRALIA'S LARGEST EXPORT MARKET The upcoming NAB-Australia-China BusinessWeek 2014 in Sydney is set to provide new insights and perspectives on how to build business relations

By Elizabeth Harding, Australian Business Forum

I

t’s our largest trading partner, largest export market and greatest source of import, but there is still a lot the Australian business community could do better when it comes to our relationship with China.

China is also Australia’s largest market for trade in service, and the largest source of tourism revenue, according to H.E. Ambassador Ma Zhaoxu at the 2014 China-Australia Economic Forum.

H.E. Ambassador Ma Zhaoxu said.

“It will also bring about greater economic growth, freer and better trade, and fairer and more stable investment and business environment in both countries. We hope to conclude the negotiations at an early time, which will provide a stronger boost to our economic cooperation.”

It is predicted that the ChinaAustralia FTA free trade agreement will benefit Australian economy by AUD 20 billion each year

6

Vol 6 Issue 2

China needs secure sources of high quality food and reliable supplies of minerals and fuels for its industries.

To capitalise on this opportunity, Australia must increase access to the Chinese market for Australian businesses in agriculture, tourism, education, financial services and manufacturing.

Presented by NAB, AustraliaChina BusinessWeek 2014 Sydney is a chance for the Australian industries to share insights into the latest opportunities for Australian companies to expand further into, or enter into China.

Now in its seventh year the program is held over two days: Thursday & Friday, 4-5 September (ShangriLa Sydney) and includes eight

Vol 6 Issue 2

high profile events: ACBW China Ready Forum, the inaugural NAB Agribusiness Forum, English Forums, Chinese Forums, Investment Showcase, Breakfast, NAB-ACBW 2014 Sydney Keynote Luncheon and networking function Mix at Six. Delegates to NAB-ACBW 2014 Sydney will hear from NAB General Manager China Banking and Country Head China Danny Armstrong on the current status of the FTA negotiations with China, and the impact a successful agreement will have on Australian SMEs. SME attendees will benefit from the NAB-ACBW 2014 Sydney Forums which will bring together speakers from China, ASEAN and Australia to deliver up-to-date insights on the key issues for China-active Australian SMEs. For SMEs in the Australian food and agribusiness industries, the NAB Agribusiness Forum focuses on how Australian SMEs in agribusiness can position and develop brands to China. Key themes include current trends and export opportunities, Australian dairy industry case studies, challenges, evaluation and analysis and the transformation of Australian agriculture through technology and innovation.

Early-stage China-active SMEs can attend dynamic presentations by China specialists in key areas such as market entry strategy, marketing, bridging the language gap and intercultural effectiveness.

Presents

NAB-ACBW 2014 Sydney delegates can look forward to keynotes, panel discussions and case studies by Australia-China thought leaders, including: The Hon. Malcolm Turnbull MP Minister for Communications

The Hon. Andrew Stoner MP Deputy Premier, NSW

Dr Ken Cato AO Chairman, Cato Brand Partners Roger Gaudion Head of Asia Desk & Portfolio Management Origination, NAB Agribusiness Mark Hawthorne Senior Editor, The Age Peter Cai Editor, China Spectator

Mike Logan CEO, Dairy Connect Danny Armstrong General Manager China Banking & Country Head, China

Exclusive Business Networking

China Lunch Club Melbourne, Sydney, Shanghai

China Lunch Club will be held in Melbourne, Sydney and Shanghai quarterly. It provides a vibrant and environment for C-level executives to share their China knowledge and experiences. China Lunch Club Membership now available.

Contact: +61 3 8689 9898 or info@abforum.com.au

www.ABF.Events

7

www.ABF.Events

CHINA'S PRIORITIES 1

EDUCATION

2

HEALTHCARE

3

TOURISM

C

hina’s 12th Five Year Plan (2011 – 2015) made some bold statements about the importance of education, healthcare and tourism to transform their services sector and improve the quality of life for the middle and upper classes. Western economies, particularly Australia, are currently benefiting from China’s shortcomings in these three areas as can be found from recent statistics: •

There are currently 150,000 students from mainland China studying at Australian universities, making up 28.5% of our total international student numbers and only 12% of China’s outbound international students. This number is expected to reach over 220,000 in the next ten years.

Australian Tourism reports that there are currently 700,000

•

8

Vol 6 Issue 2

•

tourists from mainland China visiting Australia in 2014 and this will rise to one million by 2020 Over 10,000 Asian tourists travel to Australia for medical reasons, requiring treatment, care and/or surgery from Australian hospitals and healthcare facilities, spending over $26 million per annum. A recent Deloitte survey looking at the opportunities in medical tourism, noted that 8% of Chinese tourists travel to other countries for medical care.

As with all things in China, when the Government makes a plan to do something, and takes it seriously enough to state it as a priority in the Five Year Plan, you can be sure that serious and concerted action will follow, and this is exactly what’s happening in each of these three areas:

1. Education As everyone knows, China’s education system was effectively shut down during the Cultural Revolution (1966 – 1976) and a rising generation of students, academics and teachers were lost forever. Today’s education system was re-born in 1986 when the Chinese Government passed a new education law, making it compulsory for all Chinese children to attend school for at least 9 years. Today, China’s education system is the largest in the world, with 99.7% of the population achieving the nineyear basic education and over 20% of students going on to attend higher education.

Over 9 million students took their National Higher Education Entrance Examination this year and many choose to complete their studies

Vol 6 Issue 2

260,000) and 500,000 by 2020.

overseas (US universities report that there are 235,600 Chinese students studying in America comprise nearly 29% of all foreigners enrolled in US higher education, a number which has increased by more than 21% over the past 12 months). With over 150,000 students enrolled in Australian universities, education has become Australia’s top services export and fourth largest export overall, behind iron ore, coal and gold but ahead of tourism, natural gas and crude oil.

But China now has plans to fight back, to retain more of its own students and to attract foreign students aswell, transforming itself into an ‘innovative economy and an education hub’. The Ministry of Education has publicly declared its ambition to increase the international student population in China to reach 350,000 students by 2015 (currently

China’s growing middle class places a high value on study and high quality education and, despite the Government’s commit to invest in the education sector, demand will continue to outstrip supply.

Australia’s education sector is uniquely positioned to participate in the development of China’s education system by providing access to world class teachers and educational platforms, plus specialised IT systems for on-line delivery, remote access to learning materials and flexible program delivery modes. With a huge gap between future skill needs and current skill levels in vocational training, China’s vocational industry is growing rapidly and is likely to dominate the world stage in the future, encouraging foreign students to study in China. With China as our largest source of international students, contributing approximately AUD 4 billion to our economy, Australia can’t afford to be complacent.

2. Healthcare China has become significantly more conscious about the importance of health, food safety and medical services as a result of some of its well publicised challenges: • • •

•

rapid urbanisation an ageing population pollution and environmental degradation, leading to severe concerns about food safety, air quality and water sanitation changing diets and lifestyles, leading to a sharp increase in western style health problems and diseases (for example, the number of diabetics in China has doubled in the last 5 years to over 100m people)

By David Thomas, ACBW Forum Chair

China’s public hospital system, which in many areas is antiquated and under severe pressure, suffers from a lack of funds compared to more developed countries. The Chinese Government allocates only 5% of its total GDP to the provision of healthcare services (hospitals, medication, equipment, drugs etc.) which is less than half of most western countries and one-third of the US, but this is expected to rise to 7%, representing a public healthcare sector of over US$1 trillion by 2020.

At the same time, its encouraging the development of new privately owned healthcare players and providers with a plan to double the number of private hospitals and facilities by 2020.

The current five year plan identifies the bio-technology and bio-medical sectors as the key strategic innovative industries of the future.

Multi-national companies are identifying significant opportunities to participate in the demand for world class expertise, knowledge, products and services in many areas:

www.ABF.Events

9

www.ABF.Events

• • • •

Diagnostics and Treatments Pharmaceuticals and Health Supplements Medical equipment and devices Physician and Patient education

Whilst starting from a fairly low base, the growth in demand in these areas is expected to rise by over 20% per annum for the foreseeable future.

With over 300 million people still to be urbanised, and more than 500m people expected to enter middle class income brackets in the next 30 years, China’s healthcare sector represents a major growth opportunity for foreign and local players. Our recent visit to the headquarters of Lancare, one of China’s fastest growing private healthcare players, is a great example of how the landscape is changing. Click here for more details.

3. Tourism When I first visited Beijing in 1989, I was surprised to find myself virtually alone in the Forbidden City with only a small handful of foreign tourists and virtually no locals. Back then, Chinese people couldn’t afford to travel even within their own country and, in any

case, travelling domestically was discouraged and in some cases even prohibited. How much has changed! The local tourism sector in China has increased at a steady rate of 10% per annum since then and now there over 2.5 million local domestic tourists and approx..129 million visiting foreigners.

China’s Tourism sector is already experiencing the benefits to employment, consumption and the economy from a thriving domestic tourist sector but it has to make a dramatic leap to cope with the expected ‘tsunami’ of foreign tourists expected to flood into China in the next few years. According to the World Tourism Organisation, there will be an annual increase of 43 million foreign tourists visiting China over the next 20 years, with a total of 1.8 billion by 2030! These numbers are staggering even by Chinese standards!

In order to rapidly build and develop its local tourism sector to cope with future demand, China will be paying close to attention to the experience of their own people when travelling overseas. According to the Economist “nearly one in ten international tourists worldwide

is now Chinese, with 97.3m outward-bound journeys from the country last year, of which around half were for leisure”. Australia is experiencing a strong increase in the number of Chinese tourists and this is highlighting some of the shortcomings in our own tourist sector which is having to adjust to the cross-cultural challenges of dealing with mainland Chinese tourists.

Australia’s world-class reputation as an iconic tourism destination provides unique opportunities for Australian tourism operators and service providers to export their capabilities, products and services in IT operations, customer service and engagement, logistics, systems and product offerings to China. With over 1300 operating travel agencies in China, there is considerable scope for joint ventures, alliances and partnerships.

Since China’s opening up in the 1970s, China’s growth as a tourism market has been phenomenal, now the third most visited country in the world. Australia’s expertise and capabilities can play a dominant role in the successful and sustainable development of China’s tourism industry on a global scale.

Presents

Australia - China BusinessWeek 2014 4-5 Sept, Shangri-La Sydney

Develop Your China Strategy, Hear From China Experts Over Two Days 4-5 Sept Sydney

REGISTER NOW WWW.ABF.EVENTS 10

Vol 6 Issue 2

The Hon. Malcolm Turnbull MP, Minister for Communications will deliver the Australia-China BusinessWeek 2014 Keynote Address at ACBW 2014 Luncheon, Friday, 5 Sept, Shangri-La Hotel Sydney

Vol 6 Issue 2

Presents

Engage with Chinese Investors Refine your China Strategy Become China Active Australia-China BusinessWeek 2014 Thurs & Friday, 4-5 Sept, Shangri-La Sydney REGISTER NOW @ www.ABF.Events

The Hon. Malcolm Turnbull MP Minister for Communications

Mark Hawthorne Senior Editor, The Age

Dr Ken Cato AO Chairman, Cato Brand Partners

Danny Armstrong General Manager, China Banking & Country Head, China , NAB

Mark Hawthorne Senior Editor, The Age

Mike Logan CEO, Dairy Connect

Rory Macleod Managing Director, Freedom Foods

T: + 61 3 8689 9898 | E: info@ABF.Events | w: www.ABF.Events Organiser

Naming Sponsor

www.ABF.Events

11

www.ABF.Events

CHINA'S CORRUPTION CRACKDOWN CATCHES UP TO ITS NAKED OFFICIALS

G

ao Shan, a former Bank of China branch manager in Harbin, lived a modest life with his wife and daughter in Vancouver, Canada. He kept a low profile in the country, keeping his name off the mortgage, car registration and utility bills.

His identity and whereabouts were uncovered when he was involved

12

Vol 6 Issue 2

in a car accident. Gao was soon arrested by the Canadian immigration authorities for his failure to report that he was an employee of the Bank of China. He had good reason to hide: he allegedly fled China with $180m stolen from his clients.

What makes his case more intriguing is his carefully planned exit strategy from China. Before he fled the

country, he told his co-workers that his wife was studying in Beijing and his daughter was staying with her grandmother at his hometown. But in fact, his family had secretly moved to Canada and settled in Vancouver.

Gao is known as a ‘naked official’ in the colourful lexicon of Chinese bureaucratic speak, which means an official whose spouse

Vol 6 Issue 2

and children are living overseas permanently. The so-called naked officials are often closely connected with China’s endemic corruption problem and many have either fled or are preparing to leave China with ill-gotten gains.

province of Guangdong remain conspicuously silent about the number of naked officials within their ranks. Guangdong has reported 2190 naked officials whose families are living abroad on a permanent basis.

The term first appeared in the Chinese media in 2008, when state prosecutors discovered a senior corrupt official was living alone in China and his wife, kid and mistresses had moved overseas. The term naked official has since become popular and even the government acknowledges it officially.

The career prospects of these officials are in limbo. They essentially have two choices: move their families back to China or leave their current posts. This is part of Beijing’s unprecedented crackdown on corruption.

It is not clear how many naked officials there are in China. One estimate puts that figure at 16,000 to 18,000 former officials who have fled with 800 billion yuan ($140bn), according to the Chinese Academy of Social Sciences, an influential state-affiliated think bank.

The crackdown could have serious consequences for Australia: of 59 publicly documented cases of naked officials who have fled overseas, seven of them ended up in Australia, including one of the most senior officials on the run, Gao Yan, a former provincial governor of Jilin, party secretary of Yunan and former chief executive of State Grid.

Beijing has just concluded a comprehensive audit of naked officials in the country. All local governments apart from the coastal

Australia is clearly one of the top destinations for corrupted Chinese officials. Liu Tienan, a former vice minister of the powerful

By Peter Cai Editor, China Spectator

National Development and Reform Commission, the key economic planning agency was caught last year with a fake Australian passport and $2 million in cash.

Beijing has recently announced plans to go after corrupt officials who are living overseas. This could put a strain on the China/Australia relationship.

The Canadian experience is the best guide for Australia here: for years, Beijing has accused Canada of being a safe haven for the country’s financial fugitives. The most high profile was the case of Lai Changxing, who was an alleged smuggler and in the ‘90s was accused of a running multi-billion dollar smuggling operation, as well as bribing senior officials.

Beijing demanded Lai’s extradition for more than a decade. It became a major headache for Canadian officials as Lai attempted to delay his return to China by dragging it through the court system. He was eventually extradited on the explicit promise that he would not be executed by Beijing.

www.ABF.Events

13

www.ABF.Events

CONFERENCE

CONFERENCE

Travel The Digital Silk Road Develop your China Online Strategy Brisbane: 20 OCT 2014 Melbourne: 22 OCT 2014 Sydney: 24 OCT 2014

SOCIAL MEDIA

ECOMMERCE

14

Vol 6 Issue 2

SEO

Vol 6 Issue 2

MOBILE MARKETING Overview

Opportunities

How does an Australian company learn about the new platforms and media emerging in China? What is the nature of China’s current digital marketing landscape? How can brands use channels such as Weibo and other online marketing tools to engage with Chinese consumers?

With no shopfront costs and over 500 million potential online shoppers, China’s e-commerce industry is ripe with opportunity for Australian businesses.

These primary questions are the ones that will be addressed in The Australian Business Forum ‘s upcoming China Online 2013 Seminar Series.

It is well known that China has the world’s most active environment for social media, making it a must for Australian companies to incorporate digital marketing into their strategic planning when entering or expanding their business operations in China. Chinese microblogging network Sina Weibo continues to grow rapidly and reached 503 million registered accounts by the end of 2012.

Build you Brand China’s e-tail market (consumer-facing e-commerce) is the world’s second largest (after the US), with an estimated $US210 billion in revenue last year. Since 2003, the market has posted a compound annual growth rate of more than 110 per cent. By 2020, China’s e-tail market could be as large as today’s markets in the US, Japan, Britain, Germany, and France combined.

To take advantage of the trends, the Seminars are designed to help you to strategically build your brand online both in Australia and in China: News from Beijing is that an entire ecosystem of home grown companies has flourished and are seeking alliances: For example, Tencent Holdings’WeChat app has amassed more than 300 million users in under 3 years. They now have global ambitions.

For Australian businesses looking to secure a foothold China’s booming e-commerce market, it is now not only a matter of navigating the cultural divide, but also the digital one.

Consultancy firm A.T. Kearney estimates that the Chinese e-commerce market has grown 78 per cent annually since 2006, and many experts believe there is much more scope for growth.

This Seminar Series is thus an ideal opportunity for your organisation to get one step ahead of your competition and enhance your industry knowledge & exposure. Hosted by The Australian Business Forum, the Seminars provide you with the perfect opportunity to gain new knowledge and reinforce your brand to industry decisionmakers & Social Media specialists, amongst other attendees.

Participation at the Seminar's also offers you exclusive opportunities to forge strong personal relationships with senior business people & decisionmakers across many different industries.

Conference Content • • • • •

Hear from the experts on how to Optimise your Online presence, inc. Mobile Ecommerce tactics for the Chinese market How Social Media works differently in China Online marketing trends in China over the next 12 months The alignment between Chinese online consumers and their GovtSponsor

We look f

www.ABF.Events

15

www.ABF.Events

WHAT BARKING LIONS CAN TEACH BUSINESSES ABOUT In a Market Flooded with Fakes, Businesses Need to Put Serious Effort Into Winning Consumers' Trust

L

ast summer, when a local zoo in China’s central Henan province advertised its new star attraction - an African lion kids came from far and wide to see the real-life Lion King. On the first morning, as children surrounded the enclosure, the “lion” started barking.

It turned out to be a Tibetan Mastiff.

From a young age, Chinese consumers are exposed to fakes.

From phony lions, to rat meat being sold as beef and lamb, to bogus Apple stores that fooled even the floor staff, it’s with good reason that Chinese shoppers have trust issues.

Although the market is maturing

16

Vol 6 Issue 2

rapidly, many shoppers are nonetheless making purchases such as appliances, cars, overseas holidays and even imported food for the first time. Many of them lack the confidence of seasoned consumers.

Coupled with the lack of trust, this means Chinese shoppers do significantly more research, across many more channels, than their counterparts in the West. Accenture research found that more than 90% of Chinese consumers did research online before buying.

A Lack of Trust in Traditional Media China’s state-run newspapers, national television and radio were the main source of information

By Mark Tanner, Founder China Skinny Shanghai

Vol 6 Issue 2

In China’s rapidly growing e-commerce market, a lack of trust contributes to different online shopping habits than in the West. Whereas brand.com stores make up the lion’s share of sales in Western countries, over 80% of online purchases in China are made on established marketplaces like Alibaba’s Taobao. A big part of this is because of their trustworthy payment methods, return policies, delivery and customer reviews, even though Taobao is well known for selling fake goods. Jingdong and Alibaba’s Tmall, which guarantee the authenticity of their products, have become the fastest-growing shopping platforms in China and are more trusted than most offline retailers.

Building a Deeper Relationship Being a Western brand in China used to instil unquestioned faith in

a product or service. But with rising competition from local players and some high profile exposés into foreign brands such as KFC, Nike and Apple, foreign brands need to work harder and smarter to build trust.

The Chinese may be relatively new to the consumer world, but they are far from naive. They look much deeper than colourful billboards and TV commercials. Like in the most mature markets, integrity and honesty needs to be central to everything a brand does from messaging, to service, to quality control. Without it, you’re unlikely to win the faith of Chinese consumers.

China has become the most competitive market on the planet, with hundreds of new products and promotions coming daily. Australian businesses will struggle to compete on price with the sea of low cost local brands. To command a premium, it must be supported by an inherent trust in your business and brand.

for generations.

The increased penetration of the Internet and smartphones has altered that forever, giving Chinese consumers a more objective way to find information one that they trust much more than traditional propaganda channels.

Social media has finally given the average Zhou a voice, and he’s taking advantage of it. Around 95% of China’s 618 million online used it in the past six months according to McKinsey versus around 60%-70% in Australia. The transparent nature of social media puts a brand out there, to be praised or panned, contributing to 85% of online consumers trusting of a brand more if they have seen it on a social network.

www.ABF.Events

17

www.infobytes.com.au

Vol 6 Issue 2

UNLOCKING THE CHINESE MARKET IN AUSTRALIA

I

t doesn’t matter what the industry, China presents such an exciting opportunity for all Australian businesses. But the most important thing is getting started, and what better way to get your Chinese marketing started than right here in Australia?

There are 700,00 Chinese living in Australia, 170,000 Chinese International Students enrolled and 750,000 Chinese tourists visiting every year, spending twice as much and staying twice a s long as British tourists.

But not only is Australia a great starting point, it also presents an easy and affordable opportunity to test the market. Even though what the Chinese like in Australia might not translate 100% into what the Chinese like back in China, in most cases it will give you a pretty good indication of how the Chinese in general respond to your brand.

Then there is Chinese Social Media.

With one of the highest Social Media penetration rates in the world (90% of Chinese internet users are on Social Media), Chinese Social Media (Weibo, WeChat etc) is one of the easiest and most cost effective ways of reaching a large Chinese audience in Australia.

A recent study 40% of shoppers they Social Media to

that could higher Chinese in Australia.

found that Chinese say use

By William Chen, ChinaKey

make purchasing decisions.

However, figure be even for the

Being in a foreign country, surrounded by unfamiliar brands, Social Media becomes their go to source to find out what is good and what is bad.

Finally, Chinese Social Media users in Australia could potentially become your brand ambassadors to China.

They often rely on Social Media as a way to keep in contact with all their families and friends back in China.

So as they post positive experiences with your company to their feed, not only will it be shared with other Chinese Social Media users in Australia, it will be seen by all their family and friends back home, planting the seeds for when you eventually open up in China. www.ABF.Events

19

www.ABF.Events

20

Vol 6 Issue 2

Vol 6 Issue 2

SUPPORT FOR OVERSEAS R&D

A

ustralian companies looking to expand into China need to focus on innovation, much of which is underpinned by investment in research and development (R&D).

Australian Bureau of Statistics data shows that businesses that innovate are three times more likely to export and 18 times more likely to increase the number of export markets targeted.

They’re also more than twice as likely to increase employment and over 40 per cent more likely to report increased profitability.

The R&D Tax Incentive is the Australian Government’s principal measure to encourage industry innovation through investment in R&D. The Incentive provides a 45 per cent refundable tax offset for entities with a turnover of less than $20 million per annum and a 40 per cent offset to other eligible entities.

In certain circumstances, R&D activities conducted overseas may qualify for support. Businesses from across Australia are using the Incentive to drive their international development.

For example, Curvessence, a leading Australian intimate apparel label, was able to access assistance from the R&D Tax Incentive to undertake their first R&D project overseas, utilising expertise in China.

As strong as metal with a promise of more support, Curvessence technology could soon be replacing the underwire, a long time staple of lingerie, to the daily comfort of women around the world.

Head of Curvessence Marketing, Ben Cohen explained “The majority of bra-cup R&D is undertaken in China. Identifying that our new product would need a new type of bra-cup to match undertaking this work overseas with access to the best in the business made great sense.”

Mr Cohen stated that Curvessence would not be at the stage they are today without support from the R&D Tax Incentive. “R&D tax assistance has helped our business grow and reinvest,” he said. One smart yet simple idea is taking this Australian company global.

By AusIndustry AusIndustry is the Australian Government’s specialist business program delivery division in the Department of Industry, Innovation, Science, Research and Tertiary Education. http://www.business.gov.au/ Pages/default.aspx

The R&D Tax Incentive helps over 10,000 companies each and every year invest in R&D supporting, innovation and growing their business.

Mr Cohen stated

Companies will only remain competitive through innovation; this program has been instrumental in ensuring the success of our project. The R&D tax offset ensures that innovative Australian businesses remain relevant and competitive. " www.ABF.Events

21

Delivery solutions for Australian businesses just got better.

Australia Post and StarTrack have come together to create a leading parcels and logistics network in Australia.

Together we can support businesses of all types and sizes with an unrivalled range of parcel, freight, express and courier solutions.

To your door, to your customer’s door, you will receive a professional and reliable service within Australia and overseas.

We can also help you build a global supply chain operation - from warehousing in China, to pick, pack and distribution of your products across the globe.

Our worldwide network and global partnerships will help you reach your customers – wherever they may be.

To find out more about how Australia’s leading parcels and freight company can work for your business visit startrack.com.au

Vol 6 Issue 2

OPENING DOORS FOR AUSTRALIAN BUSINESS INTO CHINA

W

ith Chinese consumers estimated to be spending over US$190 billion online per annum and Australian products generally perceived within China as high quality, Australian businesses are well placed to take advantage of the global growth opportunities created by ecommerce within this highly desirable market.

From business start-ups looking to expand globally to well-established operations with a market presence in China wanting to streamline their supply chain and logistics processes, Australia Post and StarTrack provides the world class ecommerce-driven logistics, supply chain and parcel delivery solutions essential for businesses to operate successfully.

Australia Post and StarTrack’s product suites and service standards continually evolve to meet the needs of the international market. Creating tailored solutions for the digital economy that contribute to a seamless end-toend delivery experience for business customers is critical to support those Australian

businesses overseas.

seeking

success

Express Courier International and Pack & Track International both provide faster than standard international postage options and incorporate tracking to give customers a clearer view of where their parcel is in the global supply chain.

Australia Post has embarked on a number of joint ventures with China Post, Sai Cheng Logistics and developed relationships with other postal partners in the Asia Pacific region.

Through these global partnerships, connections and presence, Australia Post and StarTrack are facilitating cross-border trade and supporting Australian business to succeed in global markets.

By Australia Post The digital revolution is driving rapid changes and impacting industries around the world.

StarTrack, a business of Australia Post, has created a world-class parcels and express business to harness the growth fuelled by online shopping and ecommerce.

As the importance of crossborder trade continues to grow, Australia Post and StarTrack are committed to helping small and medium Australian businesses access global markets online, with a particular focus on the Asia Pacific region.

Sai Cheng Logistics International is a joint venture between Australia Post and China Post that services customers around the world providing warehousing, fulfilment, customer clearance and line haul services.

www.ABF.Events

23

www.ABF.Events

GETTING THE ESSENTIALS IN CHINA

W

hen talking about interpreters and translators, I always get asked by native English speakers: “are there a lot of people in China who speak English?”

To be honest, this is sort of a hard question and I am still trying to find the best way to answer it.

Yes, English is one of the compulsory courses in China’s education system from primary school to university.

However, just because everybody learns English it doesn’t mean that everybody understands and speaks English. English education in China mainly focuses on rigid textbooks to pass written examinations that focus mainly on grammar, most of which even native English speakers might struggle with. People out of this system as a general rule don’t understand or speak basic English.

So I guess the answer is no, there are only a small proportion of Chinese people who speak and understand English properly who were trained at the leading universities, have years of experience and have travelled to Western countries extensively.

24

Vol 6 Issue 2

To answer one of the other frequently asked questions: “does Google or other online translator systems work well?” My answer is emphatically no. A single word or phrase might be fine but you can’t rely on it to correctly translate sentences without background context that a human would naturally pick up on. To explain it in a simple way, if any of the translation software can replace a human’s job, there wouldn’t be any human interpreters or translators by now.

To do business in China, having a good local interpreter hold your hand and look out for you is an essential business asset. A good interpreter can not only interpret for you, but also act as a personal assistant, who takes meeting notes, helps you get around and leverages the culture difference. A bad interpreter can ruin a business and a good interpreter can make a business. As explained above while some of your Chinese associates may speak some English you may find it difficult to converse properly and you could destroy the best opportunities for business

By Janey Lee, Nihao Global

conversation due communication.

to

stumbling

It is quite common when negotiating with Chinese businesses for them to allocate an interpreter for you. You maybe be told that you don’t need to bring an interpreter at all. At the time it seems they have relieved you of the cost of hiring an interpreter yourself but actually this is a big

Vol 6 Issue 2

disadvantage for you, their interpreter will be working for them not you. When the Chinese have discussions amongst themselves during the meeting, you won’t understand a single word and it might not be interpreted for you, the consequences of which could be far reaching. A good local interpreter hired by you would interpret every single sentence and word that was spoken during the meeting and would read the situation from a Chinese cultural perspective and give you some insights on how negotiations were progressing.

Getting the right translator is as important as getting the right interpreter. Often in China you see incorrect public signage. I keep a record of some of these as I travel, for instance, “deformed” rather than disabled toilets; “fall into water carefully” beside a lake which is obviously supposed to mean “be careful, don’t fall into the water”. The funniest translation I have ever seen was

the English name of a restaurant, “translation server error”, obviously the online software they used didn’t work!!. I wonder who eventually pointed out the sign to the Chinese restaurant owner.

So where can you find good interpreters and translators? The translation and interpretation market in China is not well regulated and it can be very hard to identify the right service provider. Australian companies who have operations in China can be a good choice, also companies that are approved by or serve the Australian Government, State Governments and organisations such as AustCham, ABF etc. are probably well regarded and trustworthy.

these qualities will be particularly useful in business contexts.

Interpreters and translators are just like the lubricant between two gears that make the machine run smoothly and efficiently. They are not an embedded part of the machine but the machine might shut down because of its lack of lubrication.

I suggest that spending time and money identifying good interpreters and translators will not only save you money in the long run they will make a significant difference to your business.

I believe the major characteristics for a good interpreter should not only include a good command of English and Chinese, but also a positive attitude and a fair amount of patience "

NFC14 14

NATIONAL FRANCHISE CONVENTION 2014 26-28 OCTOBER OLYMPIC PARK SYDNEY

NFC14 ad 125 x180.indd 1

RULES OF SUCCESS

PEOPLE PASSION PERFORMANCE Join hundreds of Australian franchisors for the largest franchise networking event of the year For more information, call +61 3 9508 0888 or go to franchise.org.au 20/02/14 3:45 PM

www.ABF.Events

25

October 1983

October 2013

www.ABF.Events

30 years of excellence in reporting ASIA OVER 30 years, Asia Today International magazine has established itself firmly as Australia’s most authoritative business journal reporting on Asia – a first reference source for both international corporations and SMEs trading, investing and providing services to business in Australia and Asia.

We have earned our special credibility, which brings with it access to the people who matter in business and government – and the critical business information that business leaders need.

We look forward, assessing issues with potential to impact on existing and future business, drawing input from business and government leaders in Asia and across the world. We identify social and political change likely to impact on existing business – or to create new business opportunities. We remain committed to excellence in reporting the business that matters in Asia.

To join our subscriber lists, visit www.asiatodayinternational.com

Coming in October 26

Vol 6 Issue 2

INTERNATIONAL

Vol 6 Issue 2

NSW DAIRY INDUSTRY

an enormous opportunity for the Chinese retail sector

T

he NSW dairy industry is an enormous opportunity for the Chinese retail sector to secure a supply of high quality, safe dairy products.

market. This is where the opportunity for the NSW dairy industry lies.

Recently, there have been small quantities of fresh milk sold into the Chinese market with significant success.

These sales have demonstrated that NSW has the capacity to meet the most stringent quality & safety parameters for any market in the world. After a year of testing and trial shipments, China Inspection and Quarantine (CIQ) have accepted NSW fresh milk as suitable quality for their market.

As the representative body for the NSW dairy industry, Dairy Connect invites investors to co-invest in a value chain that directly connects the retail sector to the NSW dairy farmers. This co-investment will give Chinese retailers the total quality assurance they need to demonstrate to their customers the quality, safety and integrity of the dairy products they are selling.

The Opportunity Apart from the initial small quantities of fresh milk, there are no other dairy products being exported to China from NSW and there is no existing manufacturing investment designed to meet the quality and safety parameters of the Chinese dairy

The Investment

This co-investment could be in the form of farm investment with Australian farm management, milk powder manufacturing and infant formula packaging plants.

The investments would be in the order of $150 million on farm and $250 million in the manufacturing sector. The investments would create 500 million litres of new milk and this

By Mike Logan CEO,Dairy Connect

equates to about 50,000 tonnes of infant formula.

Dairy Connect is providing Australian investors the opportunity to secure the growth of NSW dairy into China by securing funding for large-scale manufacturing capability. In turn, this will enable NSW milk to meet China’s assurances of quality and safe dairy products.

www.ABF.Events

27

Residency with Returns The SUMO SIV Managed Fund Designed to support the new Significant Investor Visa 188/888, the SUMO SIV Managed Fund is a unique, managed investment scheme: • non-unitised • wholesale • registered • totally compliant with SIV188/888 requirements.

Offering investment products from term deposits and government bonds to equities, real estate and agribusiness, the SUMO SIV Managed Fund is an incredibly diverse investment platform.

Managed by directors with decades of experience in the financial services industry, the SUMO SIV Managed Fund is the investment platform for Significant Investor Visa applicants.

Contact The Sumo Group of Companies Suite 802, Level 8, 55 Clarence St, Sydney, NSW 2000, Australia GPO Box 4192, Sydney NSW 2001, Australia

M +61 403 115 895 T +61 2 8226 8828 F +61 2 8297 6688 E info@sumosiv.com W www.sumosiv.com

Vol 6 Issue 2

AUSTRALIAN MEAT SALES TO CHINA WORTH $1 BILLION: WHO CASHES IN ON CATTLE?

By BROEDE CARMODY, Smart Company

A

ustralia’s meat export market to China has tripled in the past year, according to figures released by Meat and Livestock Australia.

Speaking at a conference in Wodonga yesterday, the MLA’s general manager for trade and economic services, Peter Barnard, said the industry had grown from $300 million to $1 billion in the space of 12 months. By volume, beef sales have also increased by a whopping 400%.

The increase in sales is due to the popularity of Australian Angus and wagyu steaks, with China importing around 142,000 tonnes of Australian beef this year alone.

Cattle Council of Australia president Andrew Ogilvie told SmartCompany the current boom in China is providing an outlet for the large numbers of cattle coming into the market due to dry conditions in northern Australia. However, he is concerned about profits not being passed on further down the supply chain.

“We’re concerned that the demand in export is not translated back to the farm gate,” he says. “But it’s a very complex supply chain and seasonal conditions do have an impact. Over the last few years prices such as transporting cattle have all risen and it’s eroding the profits that can be passed back to the farmer.”

“We need these cost pressures to be addressed,” says Ogilvie. “There are a lot of government-imposed costs that can be examined and perhaps mitigated.”

Australians pay a 12-13% tariff on cattle exported to China, while New Zealand pays less than 5% due to its free trade agreement.

Despite the growth in the meat export industry in recent years, farmers continue to struggle. The prices paid to cattle producers have not changed substantially in the last ten years, with beef prices lower this year than in the early 2000s.

What all producers need to do constantly is really examine their business model and cost structures. They need to be as efficient as they can be, and produce a product that people want to buy.

Cattle producers hope the new government will assist farmers by cutting red tape.

In the meantime, Ogilvie says there are other ways cattle producers can ensure a healthy profit margin.

www.ABF.Events

29

“ Join Now and save $1000 on Australia-China BusinessWeek-China registration plus over $3000 in ABF event tickets P.A.” “ ABF Corporate Club Membership provides VIP access to ABF Events, invitations for China Lunch Club Luncheons, attractive partner discounts and a host of other benefits. ”

ABF Corporate Club is part of the Australian Business Forum Group Membership provides access to the ABF Events, Media and business matching platform.

ABF Corporate Club provides a premium corporate membership for organisations seeking to grow and enhance their business interests in Australia and China.

It is exclusive, informative and represents excellent value.

Membership Enquires info@abforum.com.au 03 8689 9899

Vol 6 Issue 2

11th July, Melbourne

Keynote Speaker: Peter Cai, Editor, China Spectator

Exclusive Business Networking

China Lunch Club China Lunch Club will be held in Melbourne, Sydney and Shanghai quarterly. It provides a vibrant and environment for C-level executives to share their China knowledge and experiences. China Lunch Club Membership now available.

Contact: +61 3 8689 9898 or info@abforum.com.au

www.ABF.Events

31

www.ABF.Events

Helping to grow your business in China.

Nihao Global

Your Personal Assistant in China NIHAO GLOBAL is a professional services organisation which provides tailored solutions for companies across the globe entering the Chinese market.

Expanding or starting a business in China can be a daunting affair. Our business is designed to help you overcome some of the more common obstacles associated with doing business in China and be instrumental in assisting you to achieve your goals.

We have an extensive network of language experts across dozens of fields located in 19 of China’s major cities.

Our Services include: • Interpretation • Translation • Market Research For further information: www.nihaoglobal.com E-mail: services@nihaoglobal.com

Shanghai Office 906, Shenhua Financial Building 1 Ningbo Rd, Shanghai, 20002 Skype: nihaoglobalchina

32

Vol 6 Issue 2

Hong Kong Office 15a King Palace Plaza 55 King Yip St, Kwun Tong, HK Skype: nihaoglobalchina

Melbourne Office 1/21 Wellington Street St Kilda Vic 3182 Phone: +61 (0)3 9939 5710 Skype: nihaoadmin1

• Personal Assistants • Travel in China • Contractors

Vol 6 Issue 2

CHINA SOUTHERN

MORE FLIGHTS MORE OFTEN

C

hina Southern Airlines is undergoing rapid global expansion and Australia is leading the way by developing and initiating product enhancements during a time of exciting change for one of the world’s largest airlines.

Although we are the largest airline in China it’s only in the past four years that we have really expanded our international route network and developed our global presence.

and Europe has been so overwhelming that we extended the concept to all flights that operate via our southern Chinese hub of Guangzhou, formerly known as Canton.

In coming months we will offer our first direct flights from Guangzhou to Frankfurt, New York, Sarajevo, Mumbai and Sao Paulo (double check BB), further enhancing visa-free stopover options for passengers flying our Canton Route to overseas destinations via our exciting Guangzhou hub.

By China Southern

Australasia has been one of our key Our ever-expanding fleet has been bolstered with China’s first B787 Dreamliners and we will soon be flying new B777-300ER aircraft to supplement our fleet of Airbus A380 and A330s on key Australasian routes. All our Australasian routes are now serviced by the latest Airbus aircraft offering flatbed comfort in business class and personal screens in all cabins.

Although China Southern has been flying “down under” since the start of the new millennium, it’s only these past few years that the airline’s Kapok flower tailfin has really begun making its mark on the Australian landscape - and we look forward to welcoming more Australians on board to sample our true Cantonese hospitality on their next overseas journey.

targets and we’re thrilled with the swift growth that has seen scheduled services rise from just seven in 2009 to 48 return flights per week during the summer peak of 2013.

To meet the increasing demands of business and leisure travel between Australia and China we are aiming to increase our Australasian services to 55 weekly flights by 2015 as we continue to consider additional destinations.

The success of our Canton Route from Australia and New Zealand to London

www.ABF.Events

33

The Thepremier premiermagazine magazine devoted devotedexclusively exclusivelytoto Australia AustraliaChina Chinatrade tradeissues. issues. www.ABF.Events

cov1 e cov1 age PM 3:P33 PM Pag 33 12 12 3:/0 16/02/ 16 2/ 2011 2011 un un -J -J ay ay CX M CX M _v4:AC _v4:AC ar 2012 ar 2012 Feb-M Feb-M ACCX ACCX

HCINHAINA C A A I I L L A A AUASUTSRTR NSNS

OIO I T T C C E E N N COCNO

m.aum.au

ons.coons.co LETIN LLBEUTLIN nanceocntinecti o U c B a 12 12 in in S S h w.ch .cw INUESSINES VOLUMVEOLUME wwww BAULSB ISSUE 1ISSUE 1 L A R R E E ILATILAT THE TBHE B 2012 2012 MARCMHARCH ARY /ARY / FEBRFUEBRU

42 42

DTEIDOEFOF I T E E H H T T RIDRIINDEGISNEGSTEOUTORUISRMISM TCIAOTNION CHCINHIN A C U U D D E E L AL TIAOTNIOAN A N N R R E E T T IN IN INAIN : A: ENETSNTFSARFEAR?E? H H C C IN IN DODSOTUSDTUD HOHWOW

54 54

EHE H T T R R E E T T ENEN ONON 1212 DA FRDAIEAFRRIEYGARSYGTASRTTARTOT T2O020

uncil, uncil, ness Co ness Co ina BusiChina Busi ralia Ch Australia e Aust ort thsu ortiothn.e pp pp n. su io d tois proudnitoAssociatni Associat prouns ns is ec um um ectio nn tioChina Al China Al a Conn inae Co Chin Australiae Australia raaliaanCh stin d thin Australia AuCh a and th Ch am am AustCh AustCh

Read Read byby more more than than 84,000 84,000 business business people people inin Australia, Australia, China China and and Hong Hong Kong.

Kong.

Don’t Don’t miss miss thethe opportunity opportunity to to promote promote your your business business with with us.us.

Contact Contact CarlCarl Jetter: Jetter: +613 +613 9650 9650 1598 1598 carlj@chinaconnections.com.au carlj@chinaconnections.com.au or Jamie or Jamie Mi: Mi: jie.mi@chinaconnections.com.au jie.mi@chinaconnections.com.au 34 Vol 6 Issue 2 www.chinaconnections.com.au www.chinaconnections.com.au

Vol 6 Issue 2

EXPORT MARKET DEVELOPMENT GRANTS: Helping Australian SMEs grow

T

he government-sponsored Export Market Development Grant (EMDG) scheme seeks to assist small and medium (SME) enterprises to compete in international markets by reimbursing up to $150K of eligible expenditure associated with developing export markets.

What is the EMDG? The EMDG scheme is administered

by Austrade and can reimburse 50% of eligible export activity expenses, up to a limit of $150K, to entitled Australian businesses.

• •

Am I eligible?

To be eligible, you need to: •

•

These expenses can include: • • • • • • • •

Overseas representation costs such as salaries, travel, rent and relocation costs; Engagement costs for marketing consultants; Costs of marketing visits such as travel, accommodation and meal expenses; Communication costs such as ISD/IDD calls; Costs associated with providing free samples to potential buyers; Participating in overseas trade fairs, seminars and in-store promotions; Promotional literature and advertising costs such as

domain registration, website development and printing costs; Costs associated with bringing potential buyers to Australia and IP registration, renewal and insurance costs.

Be an Australian entity (individual, partnership, company association, trust, or statutory cooperation); Have an annual income of no more than $50M for the financial year preceding the grant year and; Be the principal owner of the Australian goods or services and an Australian citizen at the time of incurring the expense.

IP expenses & the EMDG The EMDG scheme provides a cost category to cover up to $50K of costs associated with granting, registering or renewing IP rights under a foreign law. These expenses can be incurred in Australia, so long as it is for securing rights overseas.

If a business chooses to obtain IP

By Watermark Advisory Services

insurance, the premium costs for worldwide protection may also be claimable under the EMDG. These costs are eligible only if they are done for promotional purposes, i.e. there is documented intent that the IP or ‘know-how’ will be used overseas to develop an export market for the good/service.

www.ABF.Events

35

www.ABF.Events

OrientalneBseQMagazWineeineAukstralylia Th e Le ad in g C hi

WeChat Wechat ID：OBQweekly Weibo

Website ww w.bqweekly.com.au

刊

京青年周 Weibo ID：OBQ东方北

E-newsletter 1629@qq.com please email to newspaper sion ver ine onl free a to apply for

Facebook qweekly www.facebook.com/ob

.au

ekly.com e w q .b w w w n Visit us o ABOUT OBQ Oriental BQ Weekly (OBQ Weekly) is the Australian version of BQ Weekly magazine. It is jointly invested and published in Australia by Ostar International Media Group (OIMG) and Beijing Youth Daily Group. OBQ is a comprehensive weekly magazine that covers politics,finance, culture and consumption issues and is distributed throughout Australia. Printed with A3 gloss papers in full color, OBQ is contributed with exclusive reports and interviews from renowned journalists in Melbourne, Sydney, Perth, Adelaide, Canberra and Beijing.

OBQ is the onboard Chinese magazine on China Southern Airlines. It is also distributed in major star hotels, luxury shops, restaurants, offices, convenient stores, and weekend Chinese schools.

OBQ is posted weekly and delivered directly to the hands of our upper class customers all over Australia. The OBQ 36 website andVol newsletter covers 6 Issue 2 over 30,000 internet users.

CONTACT US Melbourne Head Office Suite 3, 15-29 Bank Street, South Melbourne VIC 3205 Phone: (03) 9608 8288 / 9608 8232

Fax: (03) 9608 9200

Email: newspaper1341@foxmail.com Adelaide

Sydney

Suite 310, 147 Pirie St. Adelaide 5000

Level 3, 10 James St.,Waterloo NSW 2017

Phone: (08) 8232 8448

Phone: (02) 9286 1888

Perth

Canberra

Level 2, 395 William St. Northbridge, WA 6003

Level 2,31-33 London Cct, Canberra City ACT 2601

Phone: (08) 9261 1066

Phone: (02) 6248 9890

Vol 6 Issue 2

INVEST2DAY is a dynamic, highly successful Real Estate Company, famous for its excellent service.

Having 20 years of experience with global leaders in the industry and millions in property sales under her belt, Managing Director Ilana Melnikov is also honoured to be a key member of The Australia China Business Forum; a premier organisation promoting trade between the two countries.

NAB ED

In addition, INVEST2DAY is a company with a difference.

Not only are they leaders in their eld when it comes to knowledge and negotiation but with a powerful network of building, development and industry contacts, they give their clients a huge advantage over other investors.

You see, in the world of real estate, the hottest sales often take place “off-market”. That means the very best properties get sold before they’re even listed!

With this “insider information”, Invest2day can show you prime off-the-plan investment opportunities Australia-wide, without competition.

Wouldn’t YOU like to pick the hottest properties before everyone else see them?

Let’s discuss your individual needs with our independent property strategists to help you build the BEST portfolio possible!

Ilana Melnikov 0411604087 Greg Peled 0425860111 www.invest2day.com.au info@invest2day.com.au South Yarra Corporate Centre Level 1, 122 Toorak Rd. South Yarra, Vic, 3141 Phone: (03) 9938 1212 Our China Office Chris Knee +86 139 2216 4454 Chris@invest2day.com.au Guangzhou - China

www.ABF.Events

37

Vol 6 Issue 2

Who We Are

www.ABF.Events

38