'Exploited Or Empowered?' What impact does the male gaze have on women through fashion media?

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Abstract

Exploited Or Empowered

The secondary research will conduct on the use of books, articles, magazines, and online journals.

Exploited Or Empowered

Through various forms of fashion media, the fashion industry is one of the main determinants to influencing how the male gaze views women. This dissertation will examine how the male gaze hypothesis contributes to women’s exploitation and how it impacts women in fashion media and society. This will be followed by analysing the correlation between the exploitation and empowerment of females through fashion media, with an understanding, research and analysis into how the male gaze sexually objectifies the female body and equates a women’s worth to her body’s appearance.

Five Key Words

Previous research found that both men and women perceived sexualised women to lack certain human qualities such as mental capacity and moral status. Therefore, a combination of both primary and secondary research will be undertaken to complete this dissertation. The primary research will consist of approaches such as interviews, surveys, online questionnaire, observations and focus groups.

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