Media Kit 2010

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FRESH BrEwed iDEas FOR your MarKEtiNG DOlLaRs y our l o

g o h ere { c o f e e b rea k s } : c a l l f o r d e t a i l s

The American Bankruptcy Institute (abi) is the premier source of information and education on insolvency. abi is recognized by insolvency professionals, Congress and the media as the authoritative source of bankruptcy information and education. With more than 12,300* members, abi is the largest multi-disciplinary, nonpartisan organization dedicated to research and education on matters related to insolvency.

* Current membership as of Mar. 1, 2009.

SmartmedIA

Interactive Journal Bonus to Print Advertisers: Link to Your Web Site via the Online Interactive Journal!

Each month, the current issue of the ABI Journal is displayed on abi’s Web site under Publications. This attractive format allows viewers to more efficiently search, navigate and turn pages online. As an added benefit to print advertisers, all Journal advertisements are displayed in the interactive Journal and can be linked directly to the advertiser’s Web page. There is no additional charge for this added benefit.

interactive Journal readers can click on ads that go directly to an advertiser’s designated web page.

For pricing options and specifications on making your interactive Journal advertisement animated, please contact abi at (703) 739-0800 for a quote.

Enhance your online ad with video!

Link a Video Clip to Your Interactive Journal Ad! For just $250 more, you can now provide a link to a video clip on your Web site that will play when a reader of the current interactive Journal clicks on your ad! Please contact abi at (703) 739-0800 for more information. This is the perfect solution to advertising a new product, product enhancement or upcoming event.

“Advertising in the Journal is an important part of DSI’s marketing efforts to help ensure that DSI’s message and capabilities are exposed to the broad reach of the Journal’s readership and ABI members.”

– Bradley Sharp, Senior Vice President, Development Specialists, Inc.

onlineadvertising

ABI Web Site Banner Ads High value and volume for your advertising dollar

ABI Website • Over a million views per month • 25,000 unique visitors per month Online banner ads provide prominent placement on the Web page(s) of your choice. With continuous visibility, rotating the ads in each section of the site allows for up to three advertisements that share views equally.

Choose from these Web pages • • • • • • • •

Bankruptcy Blog Exchange ABI Podcasts Meetings & Events Publications News Room Membership Consumer Bankruptcy Center Another Web Page of Your Choice

Online Advertising Costs

Electronic Marketing

1. Banner Ad Pricing - Per Web Page Section 3 months: $5,000 6 months: $7,000 1 year: $12,000 2. ABI Update $2,500 (per week) 3. ABI Daily News Headlines $3,000 (per week) 4. Committee e-Newsletters /Blogs Call for Pricing

ABI Daily News Headlines Banner Advertisements

ABI Update Banner Advertisements

Committee e-Newsletters/Blogs

ABI’s Web site gives you a high degree of visibility in the insolvency world. The ABI Daily News Headlines lets you push your important message out to your target audience. Delivered to all ABI members every weekday via e-mail in HTML format, it provides subscribers with a roundup of the day’s important insolvency news reported by the major news media.

ABI members highly rate this service, making it an ideal advertising vehicle.

ABI Update is ABI’s e-newsletter featuring news highlights and analysis, commentary, what’s new from ABI headquarters, upcoming events and key ABI developments. Delivered each week via e-mail on Tuesdays and Thursdays, the ABI Update is an outstanding means of reaching highly targeted bankruptcy professionals.

Produced at least quarterly by ABI committees, ABI’s committee newsletters include short, relevant articles and announcements. There are currently 22 different committee newsletters viewed by 80 percent of ABI members. Along with prominently placing your ad on all committee newsletters and blogs (approx. 100 per year), your banner ad will be notably positioned on the committee Web page.

partnerShipprogram

distinct advantages Increased profile and recognition – within the industry Year-round visibility to our members – your target audience Turnkey marketing – Create your annual marketing/media plan in advance Leverage – Partnership discounts enable you to maximize your budget to the fullest extent Differentiation – Make your company or firm stand out by augmenting a package with exclusive benefits and sponsorship of key ABI events

Each customized package is focused on providing our partners with maximum exposure throughout the year Choose From 3 partnership levels Presidential Partner Our premium-level package - $125,000

Executive Partner Our mid-tier package - $85,000

Capital Partner Our entry-level package - $45,000

• Smart media • Print advertising • Online advertising • On-site coverage at conferences, including - Logo in select conference brochures & educational CD-Roms - Marketing materials inserted in attendee totebags - Exhibit space - Complimentary registrations - Signage and verbal acknowledgements - Conference attendee lists • Annual memberships • Priority consideration for speaking engagements • Reserved table seating at major events

Partner packages can be customized. Each level has a unique list of benefits. The cost for each is based on a discounted value of the bundled opportunities for each level. For more information on this program, contact marketing@abiworld.org or by phone at (703) 739-0800.

“Through our partnership with ABI and our advertising in the ABI Journal, we have been able to reach our target market often and effectively. The membership of ABI recognizes us as a true partner and as such has welcomed us into their fold. We’ve made good friends, business partners and even hired one of our corporate counsel as a result!”

– Doug Himmel, Managing Director, Melville Capital, LLC

2009partners preSidentialpartner

executivepartners

capitalpartners Development Specialists, Inc.

printAdvertIsIng

ABI Journal Advertising the best advertising medium in reaching insolvency professionals nationwide The ABI Journal, ABI’s flagship publication and premier membership benefit, is the best advertising medium in reaching insolvency professionals nationwide. More than 90 percent of ABI Journal readers rate it as an excellent source of bankruptcy information, with high pass-along readership among their colleagues. ABI members are leaders in the field of bankruptcy and make purchasing decisions for their firms on a wide range of products and services, making the ABI Journal the top choice among advertisers in reaching insolvency professionals.

Circulation: 12,300 Frequency: 10 x year Special Issues: • May • October

Annual Spring Meeting NCBJ distribution {oct. 13 - 16 new orleans} 4-color (full) – add $600 / 4-color (1/2- or 1/3-page) – add $400 / 4-color (1/2-column) – add $200/Bleed – add 5% ABI Annual Report * All ad prices are net. ABI members enjoy a variety of benefits, including discounts on advertising. Agencies may qualify for the member rate by joining themselves, or providing the Winter Leadership Conference name of an ABI member as the client. • December Visit www.abiworld.org/join.

2010 Journal Rates 2010ABI memBer rAtes* Back Cover Inside Front Cover Inside Back Cover Full Page Insert Half Page 1/3-page (vert.)

1/3-page (horiz.)

1/2 Column

1X

3X

$4,600 $3,930 $3,930 $2,540 $2,200 $1,410 $1,020 $1,020 $ 650

$4,465 $3,820 $3,820 $2,470 $2,080 $1,370 $ 990 $ 990 $ 630

6X

$4,200 $3,580 $3,580 $2,375 $1,850 $1,315 $ 935 $ 935 $ 590

10X $3,835 $3,235 $3,235 $2,240 $1,505 $1,250 $ 890 $ 890 $ 540

2010non-memBer rAtes* Back Cover Inside Front Cover Inside Back Cover Full Page Insert Half Page 1/3-page (vert.)

1/3-page (horiz.)

1/2 Column

1X

$4,820 $4,160 $4,160 $2,775 $2,425 $1,460 $1,125 $1,125 $ 705

3X

$4,685 $4,045 $4,045 $2,680 $2,310 $1,410 $1,080 $1,080 $ 685

6X

$4,430 $3,810 $3,810 $2,565 $2,080 $1,365 $1,030 $1,030 $ 640

10X $4,065 $3,465 $3,465 $2,425 $1,735 $1,290 $ 960 $ 960 $ 600

4-color (full) – add $600 • 4-color (1/2- or 1/3-page) – add $400 • 4-color (1/2-column) – add $200 • Special Placement add 10% • Bleed add 5% * All ad prices are net. ABI members enjoy a variety of benefits, including discounts on advertising. Agencies may qualify for the member rate by joining themselves, or providing the name of an ABI member as the client. Visit www.abiworld.org/join.

Back Cover 8” X 8” (4-c only)

Full Page & Inside Cover 8” X 10 1/2”

Pre-printed Insert Max. 9” X 15”

1/3 Page Vertical 2 3/8” X 10”

1/3 Page Horizontal 4 7/8” X 5”

Half Page 7 1/2” X 5”

Download all of our print and online advertising templates at www.abi.org/adtemps • [templates are in Adobe InDesign and PDF format only]

Half Column 2 3/8” X 5”

General information Frequency Discounts: ABI offers increasing discounts for 3-, 6- and 10-time insertions.

Position Requests: Position guarantees are available for an additional 10 percent.

Ads do not have to run consecutively, but must be the same size. To receive a frequency discount, the advertisers must complete an advertising contract for all the insertions that qualify them for the frequency discount. Advertisers will be short-rated if they do not use the number of insertions on which their rate was based during the year.

Requests may be in relation to a regular feature or in relation to other advertisements. Placement on a particular page is not guaranteed. Advertisers not requesting special positioning will be placed in the best possible position.

Insertion Orders: Insertion orders must be submitted for each advertisement, even if the advertiser is on contract. This gives the advertiser the flexibility to provide new artwork, request special positioning and monitor billing procedures. Insertion orders must be submitted by each issue’s ad space deadline.

Tombstones: ABI accepts “tombstone” announcements regarding new clients, business accomplishments, anniversaries, office openings, new employees, etc. To run a tombstone, please submit an insertion order by the appropriate ad space deadline.

Pre-printed Inserts: Pre-printed inserts can be inserted into the ABI Journal, but must be presented to ABI in advance for approval. The insertion rate is based on acceptable-weight materials. Heavy-weight or multiple-page insertions will be considered, but the rate may be slightly higher. Pre-payment is required. Inserts should be no more than 4 pages front and back (8 sides).

Cancellations: All cancellations must be received in writing no later than the issue space closing date to avoid incurring a charge.

Payment: Payment should be included with the insertion order. Please send it to: ABI Journal Advertising, P.O. Box 34709, Alexandria, VA 22334-0709 or fax to (866) 921-1027 if paying by credit card.

Production Requirements Mechanics: Ad artwork must be submitted as a high-resolution (300 dpi) EPS or PDF file. Do not send Word, WordPerfect or PowerPoint files for ad artwork; instead, convert these into highresolution PDF files. If sending an InDesign file, please include all high-resolution images and fonts for Macintosh; otherwise, please convert to high-resolution PDF or EPS files. All original images used within the ad artwork must be high-resolution. Ads must be submitted at the exact contracted size; ABI will not re-size ads. Ads will run exactly as they are sent. However, ABI will alert the advertiser if there is a problem with the file.

Color: Advertisements are printed in black unless otherwise contracted.

Full-page, 4-color process ads will be accepted for an additional $600 for a full-page ad, $400 per ad for 1/2 page or 1/3 page, and $200 for a half-column ad.

Trim Size: 8 1/2” x 11” PLEASE NOTE: Full-page ads can NEVER be sized at 8 1/2” x 11”. All ads sized as such will be returned to the advertiser for adjustment.

Bleeds: Accepted for an additional 5 percent. Full-page ads only (please note trim size above). ABI Partners do not incur a bleed charge (see Partnership Program page for more information on becoming an ABI Partner). PLEASE NOTE: Bleed ads must extend 1/4” or more beyond the trim size, and crop marks must be included to indicate positioning.

Alterations: Advertisers will be billed for any production work required, plus 10 percent. * Current membership as of Mar. 1, 2009.

inSertion deadlineSthrough december 2010 Issue Date

Ad Space Insertion Order Deadline*

Ad Artwork Deadline**

Journal Mails

February

dec. 29

Jan. 15

Feb. 3

March

Jan. 27

Feb. 12

march 3

April

Feb. 24

march 15

march 31

May

march 24

april 12

april 28

June

april 26

may 17

June 2

July/August

June 22

July 12

July 28

September

July 28

aug. 16

Sept. 1

October

aug. 24

Sept. 13

Sept. 29

November

Sept. 28

oct. 18

nov. 3

December/January

oct. 22

nov. 10

nov. 29

Special Issues Distribution: May: Annual Spring Meeting • October: NCBJ distribution and Annual Report • December/January: Winter Leadership Conference

* All ad space must be reserved by this date. ** Final ad artwork due to ABI. Invoices and tear sheets (proof of ad placement) will be sent for all advertisements placed. Payment is due upon receipt and should be sent to: ABI Staff Accountant, P.O. Box 34709, Alexandria, VA 22334-0709. ABI reserves the right to hold the advertising agency and the advertiser jointly responsible for all payments. Ads will not be inserted for advertisers or agencies whose accounts are more than 30 days overdue, and a $ 250 non-placement fee will be charged.

eventsponsorshIp

ABI Exhibits and Sponsorships Gain maximum exposure and increase your brand identity. Choose from exhibit and sponsorship opportunities at ABI events. Meet insolvency decision-makers, while networking with a top-quality audience.

Exhibits

Sponsorships

Exhibiting at ABI conferences allows you to push your product

Sponsorships are an excellent way to increase your company or

lines while optimizing your profits. You’ll have the opportunity

firm’s visibility at any of ABI’s conferences around the country.

to directly connect with qualified buyers seeking solutions

All sponsors are recognized during the conference through

for maximizing their performance. Along with product

announcements and signage. Sponsors are also invited to

demonstrations and one-on-one discussions, you become an

submit materials for distribution in the delegate tote bags at the

integral part of their learning experience.

conference. Sponsorships are available as part of a package or through individual events.

Front&center

Exhibit space sells out qu

2010opportunities Exhibit and Sponsorship Opportunities at ABI Events Northeast Consumer Winter Forum January 18 • Boston

rocky mountain Bankruptcy Conference

Sponsorship benefits: • Full contact list of conference attendees • Exclusive distribution of corporate marketing materials • Complimentary or discounted registrations

(number of registrations depends on sponsorship level)

• Opportunity to provide branded items for sponsored

events, such as:

Atlanta Consumer and Business Nuts and Bolts August 3 • Atlanta

Mid-Atlantic Bankruptcy Workshop

January 22-23 • Denver

August 5-7 • Cambridge, Md.

Atlanta Consumer Bankruptcy Skills Training

Hawaii Bankruptcy Workshop

February 3 • Atlanta

August 12-14 • Hawaii

Caribbean Insolvency Symposium

Complex Financial Restructuring Program

February 11-12 • Boca Raton, Fla.

September TBD • New York

valcon 2010

Southwest Bankruptcy Conference

February 24-26 • Las Vegas

September TBD • Las Vegas

eco-friendly coffee cupholders

SUCL/Alexander L. Paskay Seminar on Bankruptcy Law and Practice

Views from the Bench, 2010

cups and table signs at breaks and meals

March 4-6 • Tampa, Fla.

napkins coffee mugs

hall banners room door hangers pads & pens water bottles • Sponsor ribbons identifying company representatives

of sponsoring firms throughout the conference • Recognition in pre-conference promotional brochure

(if confirmed prior to printing) • Recognition as a sponsor on sponsored event’s Web site • Recognition in the ABI Journal

Bankruptcy Battleground West

September TBD • Washington D.C.

ABI Program at NCBJ October 15 • New Orleans

March 5 • Los Angeles

Conrad B.Duberstein Memorial Moot Court Competition March 13-15 • New York

Byrne Judicial Clerkship Institute March 18-20 • Malibu, Calif.

annual Spring meeting April 29 – May 2 National Harbor, Md. (D.C.)

ABI•UMKC Law School Midwestern Bankruptcy Institute October TBD • Kansas City, Mo.

Chicago Consumer Bankruptcy Conference October 11 • Chicago

International Insolvency Symposium October • TBD

Corporate Restructuring Competition New York City Bankruptcy Conference November TBD • Chicago May 24 • New York

Litigation Skills Symposium May TBA • New Orleans

Central States Bankruptcy Workshop June 17-20 • Traverse City, Mich.

Northeast Bankruptcy Conference July 7-11 • Brewster, Mass.

uickly, so be sure to reserve your space early!

contact ANNe-MARIecorkran at acorkran@abiworld.org or 703-739-0800.

Southeast Bankruptcy Workshop

Delaware Views from the Bankruptcy Bench and Bar November TBD • Wilmington, Del.

Detroit Consumer Bankruptcy Conference November 11 • Dearborn, Mich.

Winter Leadership Conference December 2-4 • Scottsdale, Ariz.

July 14-17 • Amelia Island, Fla.

Dates and locations are subject to change; log on to www.abi.org for the latest conference information.

advertise here the best advertising medium in reaching insolvency professionals nationwide

printadvertising

ABI Journal Advertising

contract

This contract is made between the company listed below and the American Bankruptcy Institute (ABI). The Advertiser agrees to the following terms.

Advertiser

Contact

Address

City

( ) Telephone

( ) Fax

State

Zip

E-mail

Web Address (for interactive Journal)

Ad Size

q back cover q inside front cover q Left q Right q inside back cover q Left q Right

Issue Placement (select all issues desired) q February 2010 q March 2010 q April 2010 q May 2010 q June 2010

q full page q half page

q 1/3-page vertical q 1/3-page horizontal

Price per Ad (see rate card) Charges

q July/August 2010 Optional q September 2010 q October 2010 q November 2010 q December 2010/January 2011

Total Number of Insertions __________

q half column q insert

$______ Base rate (please see rate card) $______ Add $600 for 4-color (full-page only) $______ Add $400 for 4-color (1/2 or 1/3 page) $______ Add $200 for 4-color (1/2 column) $______ Add 10% for special position $______ Add 5% for bleeds $______ TOTAL CHARGE

Signed for Advertiser

Printed Name

Date

Signed for ABI

Printed Name

Date

Agreement ABI hereby agrees to publish the above advertisements for the above rate, subject to the conditions hereafter: Duration of Contract This contract is valid for one year from the date signed above.

Advertisement Preparation It is the responsibility of the Advertiser to provide ABI with an insertion order for each issue and all camera-ready artwork necessary for the placement of the requested advertisement. All material must be received by the deadlines provided by ABI. In the event that instructions are not timely received by ABI for a scheduled advertisement, the Advertiser authorizes ABI to repeat the last advertisement published. The Advertiser will be charged under normal billing procedures.

Discounts Frequency discounts are offered for multiple insertions.

Please see rate card for more information. Full payment of the entire contract in advance will result in a 5% discount for the Advertiser. All rates are net.

Law to be Applied The law to be applied to this contract is the law of Virginia.

Billing/Payment All new Advertisers must submit pre-payment for the first insertion of this contract before the closing deadline of that issue.

The Advertiser agrees that payment for advertisements placed in the Journal must be paid upon receipt of an invoice and/or a tearsheet (proof of placement). Payment should be sent to: ABI, P.O. Box 34709, Alexandria, VA 22334-0709 The Advertiser authorizes ABI to halt the printing of any advertisement if there is any outstanding amount due from previous advertisements.

Upon receipt of payment, ABI will resume publication of the remaining advertisements for the duration of the contract and may, at its discretion, reschedule any advertisements that were not printed.

Refusal of Advertising ABI reserves the right to refuse any advertisement that is not in accordance with its publishing guidelines. Refused advertisements will be returned to the Advertiser. If an advertisement is refused, the Advertiser agrees to authorize ABI to continue to substitute the last advertisement published until acceptable material is received.

Cancellation of Contract It is agreed that this contract may be cancelled by either party at any time for any reason. Cancellations are only valid with written notification and will take effect immediately upon receipt by either party. A multiple-insertion Advertiser who cancels this contract will be liable for a one-time penalty fee. In addition, the Advertiser will not receive the discounted contract rate and will be billed retroactively for the difference between this discounted contract rate and the regular one-time ad rate.

Upon cancellation of this contract, ABI is no longer obligated to publish the Advertiser’s advertisement. Cancellation of this contract does not absolve the Advertiser from paying outstanding amounts owed from previously published advertisements.

Hold Harmless The Advertiser will assume all responsibility for any and all advertisements published by ABI on behalf of the Advertiser and will hold ABI harmless for any and all claims relating to their advertisement including, but not limited to, tort, copyright, photographic or trademark actions.

abi.org/Journal With more than 12,300 members, ABI is the largest multi-disciplinary, nonpartisan organization dedicated to research and education on matters related to insolvency

printAdvertIsIng

ABI Journal

insertion order an insertion order must be placed for EACH and EVERY advertisement. please photocopy this form as necessary.

Advertiser Information Advertiser

Contact

Address

City

( ) Telephone

( ) Fax

State

Zip

State

Zip

E-mail

Agency Information Advertiser

Contact

Address

City

( ) Telephone

( ) Fax

Placement Information Contract on file? q yes q no Select Issue: q February 2010 q March 2010

q April 2010 q May 2010

E-mail

Web Address (for interactive Journal) q June 2010 q July/August 2010

q September 2010 q October 2010

q November 2010 q December 2010/January 2011

Select Size: q back cover q inside front cover q Left q Right q inside back cover q Left q Right

q full page q half page

q 1/3-page vertical q 1/3-page horizontal

q half column q insert

Please check one: q Pick-up from previous issue (which issue?_________________________________________) q New art will be provided by the materials deadline.

Complete Insertion Order and return by closing deadline to: ABI Journal Advertising 44 Canal Center Plaza • Suite 400 Alexandria, VA 22314 Phone: (703) 739-0800 • Fax: (703) 739-1060 E-mail: marketing@abiworld.org • Web: www.abi.org

smartmedia

WeBadvertising

ABI Online Advertising

contract

This contract is made between the company listed below and the American Bankruptcy Institute (ABI). The Advertiser agrees to the following terms.

Advertiser

Contact

Address

City

( ) Telephone

( ) Fax

State

Zip

E-mail

Web Address

Banner Ad Pricing - Per Section 1) ABI Web Site Banner Ad

q 3 months: $5,000

q 6 months: $7,000

2) ABI Update Ad

q (1week): $2,500

3) ABI Daily News Headlines Ad

q (1week): $3,000

3) Committee e-Newsletter/Blog Ad

q $______________ (contracted price)

q 1 year: $12,000

Start Date:_________________________________________ Section(s) Sponsored: _________________________________________________________ (if purchasing web site banner ad) End Date:_________________________________________ Amount Due: $ ______________________________________________________________

Signed for Advertiser

Printed Name

Date

Signed for ABI

Printed Name

Date

Content The subject matter, form, size, wording, illustration and typography of the advertising shall be subject to the approval of ABI. ABI shall have the right to reject or omit any advertisement that ABI, in its sole discretion, considers unsuitable for any reason or contrary to the policies of ABI. ABI shall have no responsibility or liability for any materials sent by any Advertiser nor for any errors in any advertising form, size, wording, illustration, typography or any other matter relating to any Advertiser.

Payment All Advertisers must submit pre-payment for this contract.

ABI reserves the right to hold the advertising agency and the Advertiser jointly responsible for all payments.

Right of Refusal ABI reserves the right to refuse any link that is not in accordance with ABI’s and publishing standards. Prepayment will be returned to the Advertiser, less any costs incurred by ABI. Hold Harmless The Advertiser will assume all responsibility for any and all advertisements linked by ABI Web site and will hold ABI harmless for any and all claims relating to its advertisement, including, but not limited to, tort, copyright, photographic or trademark actions.

Law to Be Applied The law to be applied to this contract is the law of Virginia.

Cancellation: ABI Web site advertisements cannot be cancelled. ABI reserves the right to place house advertisements in all sections.

Please complete contract and return with payment to the address below.

American Bankruptcy Institute Attn: ABI Advertising P.O. Box 34709 Alexandria, VA 22334-0709 Phone: (703) 739-0800 • Fax: (866) 921-1027 E-mail: marketing@abiworld.org • Web: www.abi.org

go online for the most current listing of all American Bankruptcy Institute educational sessions and events and how you can be a part of them.