How it wor ks
New s and Rev iews
An EASI team site exists which manages and routes folks to EASI information and the centralized EASI member registration listing. All EASI members have the ability to volunteer candidates for the program from the main portal > Corporate Forms > IMG Forms > EASI candidate form. Once the candidates are entered contact is made to determine the candidate’s ambitions and alignment to c2 movement(s). Once the candidate is transitioned from a normal person to an extraordinary EASI member, a c2 Product Request is completed for delivery of EASI collateral (use aforementioned path to access c2 product request form).
Persona feedback
Benefits
Summary
Incredible sense of accomplishment and contribution to something bigger than ourselves. The fundamental mission of c2 is to make sure that everyone, everyday feels that they have made a difference.
We are confident that by applying the EASI members and EASI framework to all corners of TLG, user adoption will increase ten-fold. Certainly we draw a direct line between adoption and value on investment.
The TLG Personas Influential Irene and Avid Andy are the most likely personalities of EASI members; however, we refuse to give up on Reluctant Ruth and Overwhelmed Oscar.
Although EASI is just becoming a formalized frame-work, we have had EASI members for years; it is about time that they start to get the recognition they deserve!
User impact
c2 sincerely thanks all past and future EASI members. Join today, really… It’s EASI!
As change is localized, impact deepens and the influence that EASI members have on the general population is incredible. c2 firmly believes that everyone wants to do the right thing; however, Corporations do not make the path as obvious as it should be. Thus, a distributed collection of “go to people” translating value locally is critical for main-streaming any change initiative. The objective of all initiatives is to enhance Customer value and Increase productivity. When translated locally the immediate walls of resistance are generally easier to scale. From a user’s perspective resistance can cause anxiety, frustration, and sometimes fear. When EASI members are en-gaged sharply, enhanced acceptance is the norm.
Influential Irene: The EASI program has armed me with tools which help get folks even more excited about new and existing initiatives.
c2 Pr oduct Brief Weaving a social fabric that compels inherent collaboration.
Reluctant Ruth: Although I am a stickler for wanting to keep things as they are; when an EASI member explains the value in terms I am accustomed to, it makes sense. Hmmm, I wonder if EASI will change my overall perspective on change? Possibly they will modify my persona to Ready Ruth!
EASI E vangelists, A dvocates , S upporters I nfluence
Cultural Cohesion (c2) 152 Technology, Irvine CA c2info@thelincgroup.com Brief code: 20110706
Cultural Cohesion (c2) Perpetual results. EASI adoption.
Cultural Cohesion (c2) c2@thelincgroup.com