How it wor ks
New s and Rev iews
An EASI team site exists which manages and routes folks to EASI information and the centralized EASI member registration listing. All EASI members have the ability to volunteer candidates for the program from the main portal > Corporate Forms > IMG Forms > EASI candidate form. Once the candidates are entered contact is made to determine the candidate’s ambitions and alignment to c2 movement(s). Once the candidate is transitioned from a normal person to an extraordinary EASI member, a c2 Product Request is completed for delivery of EASI collateral (use aforementioned path to access c2 product request form).
Persona feedback
Benefits
Summary
Incredible sense of accomplishment and contribution to something bigger than ourselves. The fundamental mission of c2 is to make sure that everyone, everyday feels that they have made a difference.
We are confident that by applying the EASI members and EASI framework to all corners of TLG, user adoption will increase ten-fold. Certainly we draw a direct line between adoption and value on investment.
The TLG Personas Influential Irene and Avid Andy are the most likely personalities of EASI members; however, we refuse to give up on Reluctant Ruth and Overwhelmed Oscar.
Although EASI is just becoming a formalized frame-work, we have had EASI members for years; it is about time that they start to get the recognition they deserve!
User impact
c2 sincerely thanks all past and future EASI members. Join today, really… It’s EASI!
As change is localized, impact deepens and the influence that EASI members have on the general population is incredible. c2 firmly believes that everyone wants to do the right thing; however, Corporations do not make the path as obvious as it should be. Thus, a distributed collection of “go to people” translating value locally is critical for main-streaming any change initiative. The objective of all initiatives is to enhance Customer value and Increase productivity. When translated locally the immediate walls of resistance are generally easier to scale. From a user’s perspective resistance can cause anxiety, frustration, and sometimes fear. When EASI members are en-gaged sharply, enhanced acceptance is the norm.
Influential Irene: The EASI program has armed me with tools which help get folks even more excited about new and existing initiatives.
c2 Pr oduct Brief Weaving a social fabric that compels inherent collaboration.
Reluctant Ruth: Although I am a stickler for wanting to keep things as they are; when an EASI member explains the value in terms I am accustomed to, it makes sense. Hmmm, I wonder if EASI will change my overall perspective on change? Possibly they will modify my persona to Ready Ruth!
EASI E vangelists, A dvocates , S upporters I nfluence
Cultural Cohesion (c2) 152 Technology, Irvine CA c2info@thelincgroup.com Brief code: 20110706
Cultural Cohesion (c2) Perpetual results. EASI adoption.
Cultural Cohesion (c2) c2@thelincgroup.com
Overview
Technical requirements | End users
EASI represents a network of individuals dedicated to supporting change within their spheres of influence. The acronym stands for Evangelists, Advocates, Supporters Influence (see It’s EASI). This framework suggests a three-prong approach to institutionalizing change related to business process; collaboration; quality; strategy; governance; programs; systems; and education. EASI members interpret initiatives for locations in the language required to yield value.
c2
Current Situation Our first evangelists were added in late 2007. We encouraged evangelists to go back to their businesses and enlist as many “go to people” at the locations as possible. These “go to people” later became known as Advocates. With little formal effort, the Advocate ranks had grown to about 150 by mid 2009. When you think about any component of change people are always smack-dab in the middle. Creating a culture comfortable with change is challenging and exacerbated when you add multiple business locations and service industries. Promotional considerations
Fundamental volunteerism | Folks participating in EASI are focused on things bigger than themselves. Making a difference is key to keeping moral and effort at its highest levels.
Mainstream | The concept of EASI should be everywhere, mentioned whenever possible. All EASI members, regardless of level, need to be publicly recognized and thanked at every opportunity.
Visual tools and recognition | Evangelists and Advocates will all receive medallions and movement pins, supporters will be distributed movement pins only. Certificates and annual awards will also be provided.
team members and Evangelists should always be encouraged to stay on the latest versions of software and hardware when possible. Confirmation
that the top two layers of EASI (Evangelists and Advocates) are aware and involved in testing / using new tools when available. EASI members should lead the change movement; in order to do so, these folks need to experience things FIRST. Technical requirements | Authentication; Servers Does not apply to a Cultural change framework
Data sheet | Front-end overview Evangelists
| Certificates; EASI Brief; Medallion; Pins (all seven movements); Ribbon. Framework quality document Advocates
| Certificates; Medallion; Pins (as applicable depending on movement support); Ribbon Supporters
| Certificates; Pins (support pin
ONLY) Data sheet | Back-end overview Evangelists
| EASI site; Movements Statement of Direction (SOD) (all movements) Advocates
| EASI site; Movements Statement of Direction (SOD) (as applicable depending on movement support) Supporters
| EASI site; Movements Statement of Direction (SOD) (as applicable depending on movement support)