Portfolio 2022 Industrial, UX, UI Design

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Portfolio.

2022
2022 2017 2011 2021 2016 2010 2020 2015 2009 2019 2014 2008 2018 2012 2013 2007 2006 Muthesius Kunsthochschule [Kiel] MUID Master of Arts Industrial Design Focus in Medical Design Master’s Thesis: “W.Taxi: Augmented Reality Head-Up Dis play for Kiel’s Clean Autonomous Wa ter-Taxi System“ Universidad Nacional Autónoma de México [Mexico City] Escuela Nacional Preparatoria Plantel 6 “Antonio Caso” Abitur Area I: Physics, Mathematics and Engineering Universidad Nacional Autónoma de México [Mexico City] Centro de Investigaciones de Diseño Industrial Bachelor of Engineering Industrial Design Bachelor’s Thesis: “VW Chairs: Auxiliary Chairs for Automotive Assembly Lines” *with a Merit Diploma for excellence in thesis defence. Universidad Nacional Autónoma de México [Mexico City] Facultad de Arquitectura Bachelor of Arts Architecture (Year of study required for entry to Industrial Design Bachelor) Hochschule Wismar [Wismar] Fakultät Gestaltung Semester Abroad Product Design LIFEstyle Group GmbH [München] Internship Jewelry Design National College of Art and Design [Dublin] School of Design Semester Abroad Product Design WILDDESIGN GmbH & Co. KG [München] Internship in Medical Design BLEPS S.A. de C.V. [Mexiko -Stadt] Internship Medical Design

Who am I?

My name is Abril Villanueva and I am an Industrial Designer graduated from Muthesius University of Fine Arts and De sign in Kiel and from the Research Center in Industrial De sign from the National Autonomous University of Mexico.

To this date, I have gained professional experience in the fields of jewellery design in Munich at the company LIFEstyle Group GmbH, medical design at the company WILDDESIGN in Gelsenkirchen and at the company BLEPS S.A. de C.V. during a 3-month short internship in Mexico City. During my internships, I furthered my education in the field of Design Thinking in general.

I studied my Bachelor’s Degree at the Industrial Design Re search Centre (CIDI) of the National Autonomous University of Mexico. During the last semester of my degree I had the opportunity to do an exchange semester at the Fakultät Ge staltung of the Hochschule Wismar. There I had the opportu nity to work directly for Volkswagen, as at that time the com pany was in close contact with the department of Industrial Design at the Hochschule Wismar. After doing an internship in jewellery design in Munich, I came back to Mexico and concluded my Bachelor Degree. After 2 years of experience in the Mexican working environment, I decided to return to Germany, which in some ways became more my home than Mexico. I even had the opportunity of making another se mester in Medical Device Design at the National College of Art and Design in Dublin.

At this point of my life, I’m 31 years old, and I finally feel ma ture and stable to be able to say that I am ready for a new era in my life: Professional and Health Stability.

My friend Laura and I, both of us of mexican nationality, together at the Muthesius Kunsthochschule
4 06 16 26 30 40 52 58 66 62 68

W.Taxi

Critical Care

5 Index. 06
UX/UI DESIGN 16
SYSTEM/INFORMATION DESIGN 26 Alair 2 MEDICAL DEVICE DESIGN 30 Grünhalter SUSTAINABLE DESIGN 40 VW Chairs INDUSTRIAL DESIGN 52 Lerni INDUSTRIAL DESIGN 58 String FURNITURE DESIGN 62 Professional Experience INDUSTRIAL DESIGN 68 Other INFORMATION DESIGN / ILLUSTRATION / PRINT / FOOTWEAR

Augmented Reality Head-Up Display for Kiel’s Clean Autonomous Water-Taxi System

W.Taxi UX/UI DESIGN
The city of Kiel is living a public transportation transformation era, in which a reliable water taxi system would cover a lot of the mobility needs required nowadays and in the future, particularly if the aim is to respect the city’s sustainable vision, as well as its interest in improving its citizens’ life quality. Mobility is a crucial topic when we talk about improving life quality, and one of the aspects that will change massively due to technological in novation and behavioral changes. The ownership of private vehicles will decrease; thusly, the combination of multiple modes of transportation will become more prominent in cities. You can find this project under: https://germandesigngraduates.com/future-of-urban-maritime-mobili ty-w-taxi/ 7

Brainstorming

At the beginning of the project, I re united three people from different backgrounds, and during a brain storming session, I conflated a men tal map.

Through its development, I under stood how complex it is to design a transportation system, especial ly one that will not be controlled by a human and has to be innovative enough to drastically improve its users’ life quality drastically. When I realized the project was a whole new system integrated by other less complex and smaller projects, I was able to identify four main key points that needed to be developed.

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Research

Länge

Characteristics

was decided that the system to be developed should an

fast, always available and fi

Benchmarking

Friedrichsort

One of the better places to build a port in Kiel is

because is a

where a

of

live and have to

the central sta tion

9 The Bubble H2 by SeaBubbles
Hysucat
Water Taxi
Roboat Jet Capsule
Zeabuz Propeller Propeller Propeller Propeller Piercing Propeller Technology Ruderpropeller FUTURE-E Projekt Schiffsart Antriebsart Energiequelle Boot Boot Boot Fähre Hydrogen Boat (electric shuttle) Tragflügelboat (Hydrofoil) Electric Electric Electric Electric (Hydrogen fuel cell) Electric Electric Manuell Manuell Autonom Manuell Manuell Manuell 1 Pilot(in) 3 Passagiere 50 Passagiere 10 Fahrräder 8 Passagiere 4-6 Passagiere 5-9 Passagiere 1 Pilot 11 Passagiere Length overall 5,2 m Beam overall 2 m Height (Planning Mode) 1,4 m Height (Foiling Mode) 1,9 m Displacement (Lightship) 800 kg Displacement (Full Load) 1200 kg Länge 7,5 m Breite 3,5 m Länge 18,0 m Breite 8,0 m Länge 10,0 m Breite 4,0 m Höhe 2,5 m
7,9 m Breite 3,5 m Höhe 3,1 m Länge 4,0 m Breite 2,0 m
Fahren
Größe Kapazität
It
inclusive, safe,
nancially viable. CLEAN AUTONOMOUS WATER TAXI SYSTEM IN KIEL
Veraltete Materialien Winkel des Baus Informationsmangel Keine Signaletik Gestaltung des Wartebereichs
Friedrichsort,
place
lot
people
travel to
everyday.
10 User Journey Analysis Insight The need for a Head-Up Display Graphic map of the elements inside the head-up display 1.a Marker of Place 1.b Marker of Distance 2 Interactive Map 3.a Travel Direction 3.b Speed 3.c Estimated Time of Arrival 4.a Route Lane Front (other ships) 4.b Route Lane Back (other ships) 4.c Route Lane W.Taxi 5 Taxi Logo 1.a 1.b 2 3.a 3.c 3.b 4.b 5 4.a 4.c
11 Head-Up Display Fahrspur W.Taxi Hintere Teil Vordere Teil Helles Grautone weiß durchlässig transparenz prozentsatz Kein Verlauf Pfeil gestalten vor dem Schiff Form Experimentation Andere Fahrzeuge Farbe #00D8B4 Projektion Fahrichtung Außere Linie + Hell Kein Verlauf Muster Sektoren keine Punkte Kart e keine andere Schiffe zeigen Streckekeine Straße andere Hafen markieren Pin Point Start Ziel Marker Or t Abstand Richtung Symbol gestalten Entfernung näher rücken (-) sich entfernen (+) Anzahl Symbole Uhr beobachten Lucke ändern Ohne Buchstaben Mit Buchstaben Richtung W.Taxi Logo Nummer Geschwin digkeit Fehlende Zeit KREUZUNG PIN POINT GESTALTUNG Start Ziel Mental map of the elements inside the head-up display

The Intersection Situation

When the ship is over the road, the resulting geometry is indiciated in red.

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The road of the taxi and the road of the other ships crosses and the resulted geometry is indicated in yellow.
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Conditions Variation The information on the display changes according weather, time, speed, direction and travel conditions.

She aboards the vehicle and confirms her trip.

She feels safe because W.Taxi indicates her when a ship is coming towards her and the precise distance from it.

User Journey

She can see exactly the place where the other ship will cross its way with the route ov W.Taxi

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Ana has to go from the center of the city of Kiel, to her office in Friedrichsort. The taxi indicates her that the travel begins by wishing her a good trip. The travel begins an the taxi indicates perspectively where is it heading to. The taxi welcoms her aboard.

Her trip was comfortable, fast and safe. She wants to travel again with the W.Taxi.

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When the ships cross, the displays shows the area that crosses in color red. The map indicates that she’s about to arrive to her destiny. The display shows the name of the station because she’s about to arrive.

Critical Care

Organizational Scheme for an Emergency Room in the Future

In July 2019, the Federal Ministry of Health presented a concept for reforming emergency rooms, in order to give a faster and more efficient service for those patients who by circumstances need to use emer gency rooms but are not in a life-threateaning situation. These patients normally have to wait long before they can be treated.

There waiting time is very irritating for them, because even if they are not in a life-threateaning situation, they may anyway be suffering, for example, in pain o discomfort.

This is why we decided to accelarate the process and make it transpar ent. We tried to use every second to achieve a fast and high-efficient emergency room.

SYSTEM/INFORMATION DESIGN
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CURRENTLY:

Pain Point

In the ERs there‘s often a lack of information and efficiency. Most of the time people arriving to the emer gency area are not in life-threatening situations and they are the ones that have to wait the longest.

On the other hand there is nothing more upsetting than not knowing how long you have to be waiting for your turn. One of the goals of this project is to keep the patients infor med at every step of the process.

And thanks to the information´s exchange and use of technology a more efficient emergency system can be created.

URGENT

NON-URGENT

Depending on the seriousness of the symptoms, patients have to wait from 0 to approximately 4 hours. In our project we made use of the triage scale, which is the process of determining the priority of patients‘ treatments based on the severity of their condition or likelihood of reco very with and without treatment. Our main focus was on the minor urgency and no urgency situations (green and blue colors in the triage scale)

FUTURE: data analysis, no waiting time on site, transparent communication, self-test

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Triage ROT IMMEDIATE VERY
120 MIN 90 MIN 10 MIN 0 MIN 30 MINURGENT URGENT
ORANGE ORANGE YELLOW GREEN BLUE
long waiting time, no information transparency, inefficient communication

TOP VIEW

SIDE VIEW

Autonomous-Unit Center

Access (Schock rooms, doctor’s lounge and the rest of the hospital)

Treatment Room

Waiting Area

QR-Code Check-in

Information

Entrance

PERSPECTIVE VIEW

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User Journey

This is the

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emergency room of the future: Critical Care. You can easily register in the check-in stations. There is also an information stand, where you can ask anything if you have doubts.

Once you registered, you can go to the waiting area, which also has a children‘s area, adequated to their needs. The waiting area is comfortable and cosy, you can check which stations are occupied and which free, and also the estimated waiting time.

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Once you are sitting in the treatment room, you can interact with the intelligent table and give your data and the reason why you are in the emergency room. This of course works with people that are not in an orange or red situation according to the triage scala.

After a few minutes, the doctor comes to you and checks if your registration was correct. You are then able to ask him whatever you want in a much friendlier and personal space.

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Patients are treated in a comfortable ergonomic chair, which is very similar to dentist chairs. The doctor manages everything through the autonomous robots that bring medicine and other medical equipment.

These autonomous robots travel through the emergency room and pick up from the storage room medicine and medical equipment, then they transport the goods to the respective treatment room.

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24 The nurses are in charge of equipping the autonomous robots with medicines and general medical equipment, such as: defriballators, anesthesia ma chines, patient monitors, sterilizers, ECG Machines, etc. This allows to have a much more organized emergency room, while the process is also more fair than a normal emergency room.
25 Hallo Julia! Ich habe ll ha Check in FRE E OC CUPIED Check in A1 A1 B1 B1 Ch k O C C U PI E D A 1 A 1 B 1 1 UK S H U K ˚C > >> 0:00:02 C 0:0 0 0 2 UK SH UK SH U N IV E R SI TÄT SK L IN IK UM Schlesw h-Holstein - UKSH 10 km entfernt ZIMME R ab 15:30 A3 U K S H n e a b 1 5 3 0 A 3 S S K U M Schles h Ho ste n T ER FA C E IN S T R U C T O N S Storyboard

A new and better Bronchial Thermoplasty System

Alair 2 MEDICAL DEVICE DESIGN
During my interchange semester at the National College of Art and Design in Dublin, we worked together with Boston Scientific in order to redesign the Alair™ System. This system is also very useful during the hard times we are living, re garding the coronavirus pandemic. This system allow us to do a Bronchial Thermoplasty. Bronchial Termoplasty (BT) delivered by the Alair™ System, is a safe outpatient procedur for adult patients with severe asthma. Our task was to redesign this system in order to make it more us er-friendly and therefore efficient and easier to use. 27

Interaction Timeline

28 Research
Equipment Setup Preparation of the patient Advancement Ablation Removal 1 2 3 4 5

We tested our prototype in 20 different users, and the results can be seen in the upper diagram.

In this tests, we settled the correct hand orientation, the smalles and tallest percentil user and experimented with the ergonomics of the hand grip.

29 Testing

Concept 2

3

30 Concept 1
Concept
Final Concept 1. Monitor + Basic Unit 2. Signal + Pedal 3. Ablation Device The result was a complete unity made out of 3 parts: 1. Monitor + Basic Unit Unlike the Alair, the Alair 2 has a monitor, so that the doctor doesn’t have the need to use an extra one. It counts with an upper grip to transport the system. 2. Signal + Pedal Here the doctor controls when the ablation device sends the burning signal. 3. Ablation Device The ablation device controls the distance inside the bronchial tube, which can be seen in the upper screen. The device is symmetrical, so that it’s also left handed friendly. The ergonomics also allows to shorten the surgery time

SUSTAINABLE DESIGN

Grünhalter

Composting Station for Dog Faeces for the City of Kiel

Grünhalter it’s aimed to solve the existing problem of dog faeces pollution in Kiel. There are around 16,000 dogs in Kiel that produce around 500 tons of feces every year.

The city is currently giving away 4.7 million plastic bags per year to collect dog ex crement, which only aggravates this problem. Because of this, Grünhalter proposes a system that enables the conversion of faeces into energy. This system consists of the parts: dispenser (bags), storage (dog faeces) and composte.

The objective is to turn this composting into energy or to use it for the agri culture sector.

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Grünhalter will be placed in every park of Kiel and will replace the existing plastic bag system. Nowadays in Kiel, this plastic bag system just increase the pollution: instead of helping the city, it just makes worse the situation.

Grünhalter uses a new bag, water soluble, which allow to composte the dog feaces.

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EVERYDAY USE (DOG-OWNER)

BAG-REFILL (WORKER)

BOWL-MAINTENANCE (DOG-OWNER + WORKER)

BOWL-MAINTENANCE (DOG-OWNER + WORKER)

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Every station has a container of 100 liter of capacity, so it just needs to be emptied twice a week,. It also has a bag dispenser which can contain 300 bags and a water bowl, to hydrate the dogs that visit the park. Grünhalter can also be easily used at night. It detects light changes, and when it gets dark, a fine LED strip turns on around the station

Grünhalter can also be easily used at night. It detects light changes, and when it gets dark, a fine LED strip turns on around the station..

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Like a Battery Water Bowl

One of the main objectives of this station, is the conversion of dog feaces into energy. The as thetic of the station integrates this concept into the station itself.

The stations have a bowl from which the dogs can drink water. The bowl can be easily fulled and cleaned, because it’s an independent part from the station.

Double Container For Dogs

The double container assures that the feaces stay fresher for longer time, avoiding bad odors and conglomerations of insects.

Secure

All stations have a lock, so the only user who can change the bags and empty the container, will be an authorized and trained worker.

The station is thought for 3 users: dog owners, dogs and workers (the personal in charge to clean and empty the container).

Grüner Schiet

This station is personalized for “Grüner Schi et” but it can also be personalized for any oth er project or city.

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How to know when to use it?

38

Sketching Process

The user can check in 2 different ways that the container is available to be used: Analog and Digital

Digital

If the user is near a station, he can check through the app if the station is ready to be used. Its LED light will turn green if it’s ready and red if it’s not. In case that the station is not available, the app will also indicate where are the closest sta tions according to the user’s location. The digital function was thought for the users that are specially disgusted of gettiong slose to the container

Analog

The exterior container has perforations that allow the workers and dog-owners to see through them and check if it’s full or if there are other kind of residuals in side the container.

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40 MARKETING / INSTRUCTIONS DISPENSER SEALING TURNING LID LID INTERIOR CONTAINER EXTERIOR CONTAINER EXTERIOR CONTAINER FRAME + LEDS BASE WINDOW Grünhalter regulates the distribution of bags (or ganic - water soluble) and storage of dog feaces. Thanks to its double container, the station can ab sorb dog excrement over a longer period of time. Explosive View
41 Ø50.0 Ø40.0 25.0 25.0 25.0 80.0 25.0 40.0 250.0 12.5 7.5 2.0 Ø90.0 Ø25.0 3.0 238.0 10.0 1.0 10.0 Technical Drawing

VW Chairs

Auxiliary Chairs for Automotive Assembly Lines

The city of Kiel is living a public transportation transformation era, in which a reliable water taxi system would cover a lot of the mobility needs required nowadays and in the future, particularly if the aim is to respect the city’s sustainable vision, as well as its interest in improving its citizens’ life quality.

Mobility is a crucial topic when we talk about improving life quality, and one of the aspects that will change massively due to technological in novation and behavioral changes. The ownership of private vehicles will decrease; thusly, the combination of multiple modes of transportation will become more prominent in cities.

INDUSTRIAL DESIGN
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Ideation

We brainstormed and used different design methods to get our first ideas. Our research at the VW Factory allowed us to know that we needed 2 different sizes: one to weld the front part of the car (small) and another one to weld the doors (big).

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Testing

Then we developed new simulators to proof and correct the use of our designs proposals.

Aesthetic Analysis

We worked together with VW, there fore, the aesthetic analysis was based in the aesthetics of VW cars and cor porate design. With help of this analy sis, we recognized the main aesthetic values, which were: Vanguard, prac ticability and durability. Based on the determined values, we made a second aesthetic analysis, but this time about furniture with the porpuse of helping the further development of the seats.

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Final Design

The end result of the research, analysis, observation and testing processes was the design of two auxilia ry chairs. A low chair to work at a height of less than 50 cm and a high chair to help prevent fatigue in the lower limbs when the worker performs tasks that take place in a fixed standing position.

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Small Chair

It is especially helpful for mounting the front bumper.

FUNCTION

The function of the chair can be resumed in the freedom of movement through the shape of its base. The base of the chair has an angle of 18º with respect to the floor, along the entire circumference of the base.

This angle is used by the user to tilt the chair in any direction he needs. He tilts the chair with his legs and can bend his legs or stretch them, depending on the position or inclina tion he needs. If the user stands up while the chair is tilted, the angle will cause the chair to automatically return to its original position. The chair is lightweight and can be easily transported to any location in the factory.

MANUFACTURING

The industrial processes to produce this chair are wide spread and inexpensive: CNC routers, industrial knitting, fiberglass forms and welding. Therefore, the chair has the advantage of being able to be produced very simply and rel

atively cheaply

ERGONOMICS

This chair is designed so that the user can swing his legs. The seat helps him maintain a proper posture and strengthen the muscles of the abdomen, spine and legs.

The foot of the low chair measures 450 millimeters in diameter, which makes it sturdy and allows the user to balance his or her legs as he or she inclines up to 18 degrees.

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High Chair

This chair helps the workers in the activities of welding and general assembly. The seat tilts and its height can be adjust ed by the user to improve the comfort during the working day

FUNCTION

The height of the chair can be changed within a range of 55 cm to 75 cm. This allows the chair to be used effectively by any operator on the production line, regardless of his body size.

You can set the degree of the seat angle according to the weight of each operator with the button on the bottom of the mechanism. Once configured, it is not necessary to change it again unless another worker uses the chair.

MANUFACTURING

The industrial processes to produce this chair are wide spread and inexpensive: CNC routers, industrial knitting, fiberglass forms and welding. Therefore, the chair has the advantage of being able to be produced very simply and rel atively cheaply.

The industrial processes to produce this chair are wide spread and inexpensive: CNC routers, industrial knitting, fiberglass forms and welding. Therefore, the chair has the advantage of being able to be produced very simply and rel atively cheaply.

ERGONOMICS

This chair is designed so that the user can swing his legs. The seat helps him maintain a proper posture and strength en the muscles of the abdomen, spine and legs. The foot of the low chair measures 450 millimeters in diame ter, which makes it sturdy and allows the user to balance his or her legs as he or she inclines up to 18 degrees.

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MEMORY FOAM

FIBER GLASS

MECHANISM

CYLINDER

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VINYL
CHAIR
PNEUMATIC
ALLEN SCREW CHROMED STEEL ABS + STEEL ABS WHEELS 3/16”x 3/4” Hammer Caster Co.

Prospective Design

During the creative process, we realized that our chairs could work in many dif ferent contexts besides the automotive industry, because its function is very useful in any environment. Especially the high chair, is very suitable for any activity in which a desk or a table is in volved.

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Last Prototyping Phase

Because of the good acceptance of the project at the Volkswagen Factory, we were asked to plan and build prototypes of both chairs.

The prototypes were very useful to find new benefits and also to improve mistakes. The manufacturing process was also very inter esting: we learned a lot about controlling a CNC router and thermoforming.

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Lerni

Balance Training Bicycle for Kids

Lerni is a small bycicle for children between 2 and 6 years old.

In 2015, Provinilo, a group member of the Mexican National Chemical Industry Association, promoted the sustainable development and com petitiveness of the plastics industry.

“Imagine PVC” is a yearly contest, where they reward the creative talent of industrial design and architecture students.

The goal of this competition is to promote the use of PVC Plastic to develop innovative and sustainable products among the students of Industrial Design and Architecture.

This award is sponsored by companies in the Mexican plastics market to create a productive link between the companies and industrial de sign or architecture schools. I got an Honorific Mention with Lerni.

INDUSTRIAL DESIGN
53

For this project, I did an analogous analysis of the bicy cles that are on the market. Most of the bikes were quite impractical, heavy and therefore dangerous in case the child falls.

For the bionic analysis, I decided to lean the design on the structure of sponges. Sponges are very resistant, but light at the same time, characteristics that I wanted to in tegrate to my design.

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Research
Sketching

WHEELS

SADDLE

Ergonomic Aspects

ROTATION

For this project, I did an analogous analysis of the bycio cles that are on the market. Most of the bikes were quite impractical, heavy and therefore dangerous in case the child falls.

For the bionic analysis, I decided to lean the design on the structure of sponges. Sponges are very resistant, but light at the same time, characteristics that I wanted to in tegrate to my design.

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FRAME FENDER HANDLES
CONTROL Details Parts
38 - 47 cm

Marketing

I identified the target group of Lerni to deter mine the color scheme.

During this process, I learned a lot about color theory and explored some possible color vari ations based on our users (children between 2 and 5 years).

The following render is based on the color scheme of this research.

String

Standing Floor Lamp

During

FURNITURE DESIGN
my 6. Semester of my Bachelor Studies, I worked in Team with Alejandra García and Oscar López in oder to design a standing floor lamp. In order to do that, we considerated mainly the manifacture of the lamp. This lamp can be produced from a single plank of wood, making it an ideal lamp for large-scale production. 59
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How to turn it on?

Some Details

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Professional Experience

In this part of the portfolio you can see the projects I directed in Mexico, as well as others in which I participated as an industrial designer.

INDUSTRIAL DESIGN
63

Amate Diseño

Amate Diseño is a small design company in Mexico City founded 20 years ago by two industrial designers from my universi ty. They produce any kind of product, de pending on the projects they receive, but especially furniture.

I was in charge of two projects: two 1:33 scale models, the Baroque Museum and the Ferris wheel “Estrella de Puebla”. The models had to be resistant to external con ditions. Both were set up in a miniature park for the government of Puebla.

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65 http://amatediseno.com.mx/

Kye Cubica

Kye Cubica was a scenography society in the southern part of Mexico City.

I worked for them in 2014/2015 on the project of the “Sixtine Chapel in Mexico City”, an exact 1: 1 replica of the original from Italy.

I was in charge of the technical drawings for the architectonical team of the society of the small parts of the constructions such as: columns, doors, atriums, etc.

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67 https://sixtinaenmexico.com/

Other

VARIOUS From this point on in my portfolio, the projects become more artistic and handcrafted. Through my years of experience in the creative field, I’ve had the op portunity to work in different workshops, where I also could get experi ence in other creative fields such as: Information Design Illustration Print Shoe Manufacturing Enjoy! 69

Celular Metabolism

In the first semester of my master at the Muthesius Kunsthochschule we worked a lot in Information Design.

Celular metabolism was analyzed through an infographic, where the process was illustrated and ex plained. From this part, we learnt the importance of carbohydrates, proteins and fat in our diet.

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71
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Pet.its

in 2015 I took a class of entrepeneurship which was called “Serie Cero”.

I got busy learning how to make shoes, out of PET fabric.

So in order that the shoes were of good quality and comfortable to walk, I made a research of the best leathers that existed at that time in Mexico.

That was how Pet.its was born.

Pet.its are a high-quality ballerina shoes, comfortable enough to wear everywhere as a urban shoe and pretty enough to com bine with your dress or leggings.

They had a lot of success and I managed to sell them in the MUAC (“University Mu seum of Contemporary Art”)

I also made the calculations of costs, each pair was worth only around 25€.

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74 Workshop https://www.instagram.com/brucey_be/

The Cover Records

I’m a person who vents my emotions through music. Ever since I was a lit tle girl when I listened to the radio in my parents’ car I was a fan of The Beatles. Then with time my musical taste devel oped until now. I couldn’t imagine my dai ly life without my music playlists on Spoti fy, or discovering a new band on Last.fm.

That’s why in 2014, when I had the oppor tunity to take part in the workshop “The Cover Records” I immediately signed up.

In this workshop we experimented with dif ferent techniques and materials to design CD and vinyl covers.

The workshop was directed by the famous illustrator Alexander Schmidt.

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Illustration workshop

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Music is my Radar

The second workshop I did related to music, was just before I started my master studies. We explored how songs/tracks/songs inspire or can even be directly transformed into im age stories, i.e. sequential narratives; and what role do lyrics, structure or the atmosphere of the music play?

We used a digital duplicator called Risograph, which only printed in 2 Tints. It was very interesting to learn about the process of this retro-print er, the results of all students were amazing.

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Workshop “A+B=D”

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Incentives for Reading

Ariel Rojo is a mexican designer and stu dio dedicated to enhance the quality of life through design solutions. Conscience, re sponsibility and humour are the key ingre dients of Rojo’s design philosophy.

This workshop was a collaborative project between Rojo and students from different design schools to develop functional prod

ucts that could encourage reading.

I developed a memory game, which en courages children to read through the as sociation of images and texts taken from their favourite stories.

Children are motivated to learn new stories in order to continue playing.

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https://www.arielrojo.com/ https://issuu.com/arielrojo/docs/w-book_web
“Design is about leaving the world a better place than when you arrived”
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Abril M. Villanueva Industrial Design

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