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Primary Logo with URL

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Glossary of Terms

Glossary of Terms

Logo and URL

Primary Logo with URL

In cases where the primary Acadia URL “acadiau.ca” is to be included in the marketing material, the logo with URL lockup should be used.

URL placement and typography

Font: Helvetica Neue Bold, all in lowercase, never with www. preceding it Kerning: 50pt optical kerning Colour: Black

Horizontal logo: URL should be 3/4 x height of the logo’s University x height and centered underneath the wordmark

Stacked logo: URL should be 3/4 the length of the logo and centered underneath the wordmark

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Brand Guidelines