ACE Update August 2014

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MAHENG/2011/38968

Vol 4 Issue 7 • Pages 52 • August 1, 2014 • `100/-

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Inside... 

The Big Architect Architect Reza Kabul

interview Anand Sen, Tata Steel

Industry Analysis Construction Equipment Steel Building Materials Cement

Cover Story :

An I-Tech Media Publication

Super League EPC Companies News analysis on construction & infra




COVER STORY

CONTENTS

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Super League EPC Companies Like any other industry, the EPC industry is also dominated by some of the top players. ACE Update showcases how these companies are contributing to India’s growth story

Steel

The Big Architect

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Interview Budding architects are slaves to technology: Reza Kabul

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Architect Reza Kabul shares interesting aspects of his work and the challenges profession of architecture is facing today.

Construction Equipment Construction equipment industry set to deliver

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Promotional Feature

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Every mile, worth the while

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Acute iron ore shortage led to burgeoning imports into India

Interview Provide strong governance to boost investor confidence: Tata Steel Anand Sen, President, TQM and Steel Business, Tata Steel talks on the status of steel industry in India, its bottlenecks and Tata Steel’s strategy.

Spartan Engineering: over 40 years of excellence

To deliver 20 per cent higher productivity and 15 per cent savings on fuel consistently over years is no joke. Take it from me - if it’s road building, it’s got to be Volvo

Industry Analysis

Export of iron ore pellets drains India’s mineral wealth further accentuating the shortage of iron ore to Indian steel companies, JSW says

Industry Analysis

An analysis on current status, trends, challenges and forecast for construction equipment industry

Steel industry emerging with allied sectors A look at the development, trends and challenges of steel industry

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Industry Analysis

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Promotional Feature TMT rebars: dedicated to build a strong nation TMT is at the heart and soul of construction. It is the backbone of whole structure. More attention is required while buying the TMT bars as once they are used they become irreplaceable.


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Building Materials

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Industry Analysis Building material industry eyeing longterm growth

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Industry Analysis Indian cement industry in a concrete state With the recent price hike cement industry hits troubled waters

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Green Buildings

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FEATURE Green buildings vs Conventional buildings How green buildings really bettered in comparison to conventional buildings. Let’s take a look

A detailed analysis on building material sector. Industry experts share their views on current performance, upcoming trends, challenges and future outlook.

Cement

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News Update

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EVENTS

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Projects

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Tenders

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Editorial

Green signal for EPC

Over the last couple of years the Indian economy has not performed well. GDP has dropped significantly. The EPC sector has been seriously affected by the economic situation. Non-availability of fund has resulted in either delaying or stalling of almost all big-pocket projects.

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Added to this, continuous increase in inflation is a major concern and need to be addressed immediately. It is increasingly raising the project implementation cost. Above all, the increased bottlenecks because of lack on environmental clearances have endangered the growth of EPC sector most. Logjam in the mining activities is resulting shortage of natural materials such as sand and other aggregates. Understanding the situation, the new union government has taken some initiatives. Apart from announcing measures through budget toward mitigating ongoing slowdown in the infrastructure sector, the new government has signalled positive reforms in the project allotment areas. The new government is going to set deadlines for project clearances which would put timelines at all levels in the ministry for clearing or rejecting them. The environment minister would also have a stipulated timeline to either approve or reject a green clearance. To address the hardships in the road sector, the government plans to announce shelf of ready road projects complete soon. Again, to bring efficiency in the project implementation, the government has decided to invite bids for road projects only after acquisition of 80 per cent of the required land. The reeling infrastructure sector will find some respite, if the measures announced by the new government are implemented properly. Hope you will enjoy reading the issue as always. We are keen to hear your comments. Please write to us at editor@aceupdate.com

Printed and published by Subhajit Roy on behalf of I-Tech Media Pvt Ltd. and printed at Print, Process Offset Printers, B-23, Royal Industrial Estate, 5-B, Wadala, Mumbai-400031 and published from I-Tech Media Pvt Ltd. 1, Gayatri, Karumari Amman, Chheda Nagar, Chembur (West), Mumbai - 400089. Editor: Subhajit Roy All rights reserved. While all efforts are made to ensure that the information published is correct, ACE Update holds no responsibility for any unlikely errors that might occur. The information on products and services / technology on offer is being provided for the reference of readers. However, readers are cautioned to make inquiries and take their decisions on purchase or investment after consulting experts on the subject. ACE Update holds no responsibility for any decision taken by readers on the basis of information provided herein. Tel.: +91-22-32682214/15, +91-9821667357

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Logistics Daimler India begins export of FUSO trucks to Indonesia Daimler India Commercial Vehicles Pvt. Ltd. (DICV), a 100 per cent wholly owned subsidiary of Daimler AG, Stuttgart, Germany along with Mitsubishi Fuso Truck and Bus Corporation, Japan (MFTBC), a Daimler Company, started shipping of its DICV-made FUSO trucks to Indonesia, the key strategic market in Asia. With the new range of trucks, the company aims to fuel additional momentum in the market where FUSO has established itself as the leading commercial vehicle brand, DICV said in a statement. Fuso has been termed the market leader in Indonesia with a market

Adani gets environmental, CRZ nod for Mundra SEZ Adani Ports and Special Economic Zone (APSEZ) has received the environment and coastal regulation zone clearance from the Union Ministry for Environment and Forests, for its 8,481 hectares special economic zone in Mundra. The clearance will allow APSEZ to set up a mega desalination plant, an effluent treatment plant and intake of sea water, all of which constitute primary infrastructure to be provided for companies setting up business units in the special economic zone. “The grant of the environmental clearance to Mundra SEZ by MoEF will encourage investment in SEZ and the development is expected to be at a much faster pace as it provides seamless connectivity through sea, rail and road,” said Gautam Adani, Chairman, Adani Group. The SEZ will host industries which will generate additional cargo volumes for the Mundra Port.

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share of 45.4 per cent, and in the light duty truck segment served by the Colt Diesel, the company continues to prove its leadership position with a market share of 53.1 per cent during January to December 2013. The company has sold over 280,000 units in Indonesia across light-medium and heavy duty segments.

These robust and fuel-efficient trucks, newly developed to meet the ever demanding customer expectations in the growth markets, reinforce FUSO’s leading presence in Asia and Africa. Rigorous testing has been assessed under the most strenuous driving conditions to ensure maximum reliability of the trucks. The new FUSO trucks have already arrived and are sold in Kenya, Sri Lanka, Zambia, Tanzania, Zimbabwe, Bangladesh, and Brunei, and are now on their way to Indonesia Mitsubishi Fuso products for Indonesia are distributed by P.T. Krama Yudha Tiga Berlian Motors (KTB). MFTBC holds 18 per cent of KTB shares.

Katra-Udhampur railway line opens The 25-km long Udhampur-Katra rail section in J&K has been inaugurated by Prime Minister Narender Modi on 4th July. This section is a part of ambitious 326 kms long UdhampurKatraQuazigundSrinagar -Baramulla Railway Line (USBRL) project of Northern Railway and will provide seamless flow of rail traffic through Jammu to Katra via Udhampur through the entire Indian Railways network. The newly constructed Udhampur - Shri Mata Vaishno Devi Katra Rail Line is 25.6 km. long, consisting of the 9.4 km. long Udhampur- Chak Rakhwal and 15.5 km. long Chak Rakhwal- Shri Mata Vaishno Devi Katra sections. This railway line connects the important towns of Jammu region also. This railway alignment has 10.9 km of tunneling, one important, 7 major and 29 minor bridges. The station on this section is Chakrakhwal in addition to Udhampur and Katra. The construction of the rail line necessitated building of 12 ROB/RUBs in addition to about 38.86 lac cum of earthwork. The approximate cost of this rail section is Rs. 1132.75 crore upto 31st March. The bridge on River Jhajjar is the longest steel girder bridge in India with a height of 85 metres and with two spans of 154 metres each. The rail section has 22 curves with the sharpest curve at 5 degree.



infra New Cities Foundation, Oasis500 launch $30,000 start-up competition New Cities Foundation and Oasis500 have announced the launch of Omraan in India, a global competition for tech start-ups and innovators rewarding the best urban technology ideas with $30,000 worth of seed funding and a 100-day acceleration program in Amman, Jordan. Omraan, meaning “building” in Arabic, is a unique initiative aimed at identifying and rewarding aspiring Indian entrepreneurs who are developing promising technologies that tackle urban challenges, with a particular relevance to urban environments in the Middle East. Through a combination of seed funding and acceleration, Omraan’s mission is to nurture the most creative and forward-thinking technology startups from across the globe, and develop their ideas into concrete projects that solve challenges facing all cities. Indian technology startups and innovators are invited to apply whereas applicants will have to submit a brief statement explaining their idea followed by a detailed presentation. In order to qualify, start-ups must provide technological solutions to urban problems through mobile, web, cloud, ecommerce, gaming, entertainment, enterprise software, digital news, digital advertising, and social networks. The contest will be divided into two batches with winners of the first batch announced in early October 2014 and second in February 2015 respectively. For qualifying start-ups, the $30,000 seed investment funding consists of a $12,000 cash investment along with $17,000 in in-kind services through Oasis500’s acceleration and incubation program.

Delhi Metro launches first solar plant

Samsung C&T to build convention centre in Mumbai

The first solar module of Delhi Metro’s introductory inaugural roof top solar power plant has been inaugurated at the Dwarka sector 21 metro station. The plant, with a capacity of 500 kWp is expected to start generation by the end of July. With this, the Delhi Metro Rail Corporation (DMRC) will become the first ever Metro system in the country to install ‘Roof Top Solar Power Plants’ at its Metro stations. The power produced from this plant will be used to cater to the power requirements of DMRC at this station. A Power Purchase Agreement (PPA) regarding the installation of the plant was signed between DMRC and the developer, a multinational firm engaged in the installation and production of solar power worldwide last February. This is the largest roof top plant with such capacity in Delhi NCR region under the RESCO model.

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Samsung C&T has signed a contract with Reliance Industries (RIL) for the construction (or EPC) of the Dhirubhai Ambani International Convention and Exhibition Centre (DAICEC) in Mumbai. DAICEC is a mixed use development project located within the heart of Bandra Kurla Complex (BKC), a commercial complex in the suburbs of Mumbai. Covering 75,000 sq.m. of prime land with 788,340 sq.m. of operational area, it will house a convention and exhibition centre, a state-of-the-art auditorium, a cultural plaza, serviced apartments and an office block. The contract is worth $ 678 million and the construction is expected to be completed by 2017. “Samsung C&T has a wealth of global experience in various building projects along with strong record of safety and quality. We look forward to working on the project with our partners to stimulate economic growth of the region,” said KJ Kim, the Executive VP of Samsung C&T Building Business Unit.



Equipment Cranedge becomes a member of LEEA, UK Cranedge, the service subsidiary of ElectroMech offering complete after-sales services to cranes of all brands, has been certified as a member of the Lifting Equipment Engineers Association – LEEA, UK. Cranedge has earned a reputation for itself through its rapid response to customers’ problems and deployment of perfect solutions. LEEA, a globally established organisation, is recognised as the leading representative body for all the companies involved in the lifting industry worldwide. Their members represent every aspect of this industry, from design, manufacture, refurbishment, repair, hire, maintenance and use of lifting equipment. Cranedge offers solutions as per LEEA standards assuring its customers prompt& professional response from a knowledgeable team; clearly defined, multi-layered contact point information; high-quality work execution, consistent supply of quality and standard products from standard suppliers. Tushar Mehendale, Managing Director, ElectroMech Material Handling Systems, said, “Being a member of LEEA, Cranedge is pledged to all the attributes under LEEA’s Code of Practice offering customers the highest levels of service.” He mentioned, “Since we are one of the prominent players in the material handling equipment industry, membership accreditation from a world renowned industry body is an important milestone for Cranedge. This recognition validates our commitment towards our customers and helps us reinforce our position as a leading provider of after sales service in the crane business.”

Wheelabrator unveils Roller Conveyer Machines

UK Chancellor of Exchequer meets JCB India engineers The Chancellor of the Exchequer, George Osborne, UK, during his recent visit to India met construction equipment manufacturer JCB engineers in New Delhi on July, 8. The meeting with the JCB engineers took place at the Delhi residence of the British High Commissioner Sir James Bevan during a joint visit by the Chancellor, Foreign Secretary William Hague and other ministers. Swati Gupta, Kavita Verma, Hem Maurya, Divya Patsaria and two ladies going by the same name Priyanka Bansal, have all achieved Diplomas in either Mechanical or Electronic Engineering as they strive to further their careers at JCB’s Indian headquarters in Ballabgarh, near Delhi. The group - all aged in their early 20s - have progressed to hold a variety of roles including Assembly Line Leaders to Assistant Managers.

Wheelabrator, a total solution provider to equipment, service and replacement parts, unveiled its Roller Conveyer Machines solutions for the Indian industries from its Indian operation at Surface & Coating EXPO in Chennai. The roller conveyor machine is the latest offering from the Wheelabrator technology to the Indian structural steel industry segment. The roller conveyor machines are offered to shot blast the raw materials such as plates, profiles and fabricated H beams/structures.

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Commenting on the occasion Vipin Sondhi, Managing Director, JCB India said “The employees meeting the Chancellor have gone through an exhaustive one-year training programme at the JCB factory in Ballabgarh to become engineers. Their hard work is paying off and they are determined to study further to advance their careers in what is a very male dominated industry. We have an unwavering focus on commitment to training and people development which will only intensify in the coming years.” JCB India Limited, Ballabgarh (Haryana) is a fully owned subsidiary of JC Bamford Excavators Limited, UK, one of the world’s leading manufacturers of earthmoving and construction equipment. Worldwide, JCB produces over 300 different models, which are sold in over 150 countries.


Products :-

Factory : Gat No. 355, 353/1, At Post Talegaon, Talegaon Indore Road, Tal. Dindori, Dist Nashik 422202. Maharashtra, India Tel. : +91 2557 255002/3/4. Cell: +91 8550994358 / 7798885276. E-mail : factory.flyocrete@gmail.com. Website : www.flyocrete.com


Building Material WACKER opens logistics centre at Amtala production site

Munich-based chemical group WACKER opens a new logistics facility at its production site at Amtala near Kolkata. The high-bay warehouse has a capacity of 5,000 pallet spaces and will be operated by Wacker Metroark Chemicals Pvt. Ltd. (WMC), a joint venture between WACKER and Kolkata-based Metroark. The new logistics centre compliments WMC’s existing network of warehouses strategically located in Mumbai, Delhi, Chennai and Kolkata. Commenting on the occasion Dr. Christian Hartel, President of WACKER’s silicones business division, said the new facility will help maximise flexibilty of

Real Estate

Sureka-Merlin-JB Group consortium acquires Keppel Magus Marking a significant development in West Bengal’s real estate industry, more so in eastern region of the country, Sureka Group, Merlin Group and JB Group announced its consortiumled acquisition of Keppel Magus Development Pvt. Ltd. (KMD). With an investment of over Rs 150 cr with the deal signed on 2nd July, the consortium has attained a 100 per cent shareholding at KMD, thus taking over total ownership control in the company and its operations in its up-market 25 acre project Elita Garden Vista in New Town, Kolkata. KMD was previously held by Keppel Land of Singapore, Magus Estates & Hotels Ltd – subsidiary of Asian Hotels (North) Ltd of the Jatia Group, owner of Hyatt Regency in New Delhi and Four Season Resorts in Goa and Puravankara Group from Bangalore.

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logistics, increase delivery speed, and minimise lead times for customers. “This investment will strengthen our growth opportunities in India. Therefore, the warehouse has more capacity than we will use currently,” he said. He emphasised that investing more than one million euros for the facility will have an immediate effect on WMC’s ability to increase the efficiency of its logistics operations. “This will enhance the accuracy and traceability of our deliveries for our customers, and will ultimately help to keep the costs in line,” he adds. The high-bay warehouse utilises 10 layer racking. It uses Very Narrow Aisle (VNA) forklifts that are wire guided to retrieve goods. The SAP warehouse management module ensures improved insight into the inventory and storage locations. Scanners will keep track of various transactions in the warehouse. Thus, the inventory information is made available to the operators in real time via a computer interface attached to the VNA.

L&T ropes in Polywood for DLF project Interior solutions manufacturer and retailer Dhabriya Group’s Polywood brand joins hands with L&T Construction to provide uPVC windows and doors to DLF’s Luxury Home project - Commanders Court, Chennai. Under this special arrangement, Polywood will fabricate over 8,500 sq.m. of windows and doors for the project through a customised solution. Located in EthirajSalai Chennai, Commander’s Court is designed by Hafeez Contractor and constructed by Larsen & Toubro. The project’s landscaping and interiors are developed by Singapore-based Site Concepts International. Commenting on winning this order, Digvijay Dhabriya says, “Polywood is set to fabricate the sliding doors, sliding windows, casement doors, casement windows and ventilators for DLF’s project – Commanders Court.” These days uPVC windows and doors have wide range of acceptability amongst builders and architects due to its properties of providing heat and sound insulation, energy saving, aesthetic looks, etc. Looking at better potential to expand further, Polywood has recently established two more lines in addition to its existing four lines in total to fabricate uPVC windows and doors. As of now it has six window fabrication lines generating a total manufacturing capacity of approximately 3,00,000 sq ft per month, considering just 60-70 per cent efficiency utilisation in just one shift. With this establishment the company aims at a PAN India presence. With a large army of fully trained channel partners, the firm aims to explore markets overseas too.


Awarded “SARVOTTAM MANUFACTURER OF RMC AND MANUFACTURED SAND IN WESTERN INDIA 2013-2014”

by Builders Association of India

at XXVI All India Builders Convention


The Big Architect II Interview

Budding architects are slaves to technology: Reza Kabul

Today’s budding architects are slaves to technology which has in a way made them want it all easy and super quick...Their minds are greatly creative but restricted by technology.

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ears ago he set out to become an engineer only to discover his interest in architecture. From a humble beginning in interiors Architect Reza Kabul has number of eye-catching projects to his credit. He has designed almost everything - from five-star hotels to the tallest building in India. In an exclusive interview with Afreen Sayed, he

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shares interesting aspects of his work and the challenges profession of architecture is facing today. At the beginning of your career you changed your interest from engineering to architecture, what drew you to architecture?

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I was headed for an engineering exam in Baroda; I was housed with a friend who happened to be an architect student. I was completely fascinated by the way it all worked and designs taking life. Before I could blink I had cleared the entrance for architecture and was enrolled as a full time student. It has been a constant move forward from there.


Interview II The Big Architect How was your experience of working with Architect Hafeez Contractor? Hafeez was a great teacher and guide. I learnt a lot from my years working with him. It is where my foundation was built. Architectural designing has changed a lot over the years, what innovations have you witnessed? All fields in design go through a constant change. Especially since creative people are constantly budding with new ideas. A phase catches on, last for a while until it is broken by a new idea or invention. Initially a lot of designs were based classically. Then we moved to contemporary and now it is on the western modern lines. Technology and available material too play a large role in the design. Initially designs were restricted. Today with the use of computers and programs like Rhino and Lumia it is very easy to turn one’s imagination into reality. While materials like steel help support the design to 3D. According to you what are some interesting aspects of your work? Building peoples dream home - a place where they plan to spend the rest of their lives usually putting in all they have. It has to be worth it in every way. Keeping up with this challenge of customer not only gives satisfaction but happiness and contentment. At the end of the day that is what counts, building a home that a customer can live in to its utmost functioning coupled with aesthetics. What projects are you currently working on? Currently we are working on projects all over India as well as internationally. What role do you play in developing green buildings? Green buildings should be greatly considered especially due to rise in global warming and scarcity of land. Vertical gardens are one of the solutions to increase the green area which is the need of the hour. Apart from this we work to incorporate sustainability in all our projects right from rain water harvesting to recycling water. We also work on installation of solar panels. What is the biggest challenge the profession of architecture is facing as far as India is concerned? India is still developing in the field of facilities and technology. We sure have come a long way but we have an even longer way to go. Various clearances like MOEF, high rise are the main challenges along with stability of the bylaws that are currently changing without any prior notice or timeline. Keeping up with them is a major challenge today. What advice would you give to budding architects? Today’s budding architects are slaves to technology which has in a way made them want it all easy and super quick. But success requires constant hard work coupled with an open mind for constant learning process. One can never know it all. Their minds are greatly creative but restricted by technology.

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The EPC Players II Cover Story

Super League EPC Companies

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ndia’s infrastructural development is escalating to greater heights thanks to a number of companies who stood up the test of time and are creating a legacy for others to follow. India’s infrastructure companies have shown their expertise in dealing with the challenges and making the most of the available opportunities and achieving success. In this special report, we bring top EPC companies based on various criteria including research & analysis, recent financial results, order book standings, key ongoing projects and so on.

Punj Lloyd Punj Lloyd is one of the leading EPC contractors globally. Punj Lloyd Group has its operations spread across Asia Pacific, South Asia, Middle East, Africa and Europe. The group is currently engaged in mega projects which will contribute towards building robust infrastructure globally. The current order backlog stands at ` 22,063 crores. The order backlog is the value of unexecuted orders on March 31, 2014 plus new orders received after that date. The company has recently won prestigious projects in Yemen, Libya, Brunei, and Kuwait, reflecting its strategy of pursuing global markets.

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The Group has recently bagged a few big infra projects in the middle-east, to name a few: • ` 1, 418 crore project with KNPC for the expansion and revamping of Ahmadi Depot in Kuwait • ` 1,270 crore expressway project in Yemen for the construction of 42 km, 2x3 lane dual carriageway project between Doraigh and Noubat Dokaim from the Ministry of Public Works & Highways, Republic of Yemen • ` 3,254-crore project to design and construct infrastructure facilities of Zliten city, Libya. The project

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involves design and construction of the storm and sewer network, water network, telecommunication and power distribution network, natural gas network, street lighting and road works including landscaping of parks and green areas. “With the new policies proposed in the Union Budget 2014 and investment of $1 trillion envisaged for infrastructure in the 12th Five-Year Plan, the future looks promising for the EPC sector in the domestic market with several opportunities lying ahead,” says Atul Punj, Chairman, Punj Lloyd Group.


Cover Story II The EPC Players

Like any other industry, the EPC industry is also dominated by some of the top players. ACE Update showcases how these companies are contributing to India’s growth story

Larsen and Toubro Larsen & Toubro, a $ 14.3 billion conglomerate has over the past seven decades been transforming cityscapes and landscapes with structures of immense size and grandeur. L&T’s net profit surged 52.3 per cent to ` 2,723.48 crores on 11.1 per cent growth in net sales to ` 20,079.10 crores in Q4 March 2014 over Q4 March 2013. Total income has increased from ` 755,536.80 million for the year ended March 31, 2013 to ` 861,103.10 million for the year ended March 31, 2014. The recent order wins (excluded in the order book) by the group are from different sectors, such as L&T Construction has won new orders worth ` 1,459 crores and ` 2,002 crores across various business segments in June 2014. L&T has won both, international as well as domestic orders. A major order is for the construction of the Kannur International

Airport in Kerala, which involves an integrated terminal, an air traffic control complex including control tower, administrative offices and substation buildings. L&T has also bagged orders from the Goa State Infrastructure Development Corporation Limited for the design and construction of a cable stayed bridge across River Mandovi at Panaji. L&T Hydrocarbon, the subsidiary of Larsen & Toubro dedicated to oil and gas, received a contract valued at ` 5,076 crores from the Kuwait Oil Company. The company successfully secured fresh orders worth ` 94,108 crores during the year ended March 31, 2014, registering a significant year-on-year growth of 15 per cent, on a large base despite a sluggish economic environment during 2013-14.

Gammon India Gammon India is one of the largest civil engineering construction companies in India. For nearly a century Gammon has been undertaking and executing the toughest engineering and construction projects. The turnover of the company on a standalone basis stood at ` 3,279.31 crores and on a consolidated basis it stood at ` 4,932.42 crores for the nine months period ended 31st December, 2013. Their overseas operations in Italy were characterised by weak order bookings, tighter environmental controls especially for emissions, paucity of working capital due to a general aversion in the system to lend to corporates and an uncertain political climate. Other important markets like Egypt and some parts of the Middle East witnessed political turmoil which had adverse consequences on order bookings

Projects (J&K) is under bidding process of Pakaldul HEP, Kiru and Kwar HEP while JKSPDCL (J&K state) in inviting bids for Kirthai.

as well as execution of contracts. The development arm of the group consolidated its existing basket of projects while focusing on their commissioning in a time bound manner.

In road sector, the Road Transport Ministry and the National Highways Authority of India (NHAI) have to achieve an award target of 9,500 km of road projects as set by the PMO. Other project like the Eastern and Western Dedicated Freight Corridor Package may have an opportunity of civil works of range upto ` 30,000 crores or more, in totality.

“Despite of all the challenges the order book however has been encouraging. The company has been awarded 20 new projects aggregating to ` 4,126 crores. The order book position of the company as on 31st December, 2013 stood at ` 14,285 crores,” says Ankur Goyal, Manager Business Development and Marketing, Gammon India Limited.

He further adds, “We see a new ray of hope with the onset of the new government and we expect a lot of these hurdles to diminish and get ironed out to create a path for development. We foresee a business and investor friendly atmosphere with a focus on infrastructure and growth.”

Several projects have been announced which are at various stage of bidding. For example, in hydro electric power sector, NHPC has announced projects in Arunachal Pradesh, Sikkim, Himachal Pradesh such as Kotlibhel, Debang, Twang, Teesta ect., Chenab Valley Power

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The EPC Players II Cover Story

Hindustan Construction Company When HCC opened the Uri-II hydroelectric project in J&K recently, it was more than the opening of a hydroelectric project. It was a statement that infrastructure in India had attained a new level. HCC Group delivers world-class engineering and construction services. HCC is responsible for landmark projects that have defined the country’s progress. Since its inception, HCC Infrastructure has grown its portfolio to ` 5,500 crore

($1 bn) in 2013-14, which includes six NHAI concessions. HCC has registered a net profit of ` 80.6 crores for the financial year ended 201314 compared to a loss of ` 137.6 crores last year. The turn over is up 7.2 per cent at ` 4,113 crores compared to ` 3,837 crores in the previous year. As on March 31, 2014, HCC’s order book stood at ` 14,249 crores.

During the FY 2013-14, the company secured nine new orders worth ` 321 crores. After two years of losses, the company improved its performance quarter by quarter to post a net profit. HCC has been awarded an ` 300 crores contract by Delhi Metro Rail Corporation Ltd (DMRC). This is the third contract for underground metro received by HCC since October 2012 under the phase III development of Delhi Metro aggregating to ` 1,539 crores.

GMR GMR Group is one of the fastest growing infrastructure enterprises in the country with interests in airports, energy, highways and urban infrastructure sectors. GMR has continued its streak of improvements in its operational and financial results in the current quarter. Gross Revenue for the quarter has increased by 12 per cent from ` 2,638 crores to `2,961 crores. As Kamalanga and EMCO power plants have commissioned recently and are in its stabilisation phase, EBITDA of ` 712 crores continues to be same level of last quarter. Powered by the profit of ` 1,659 crores on divestment, the company’s 40 per cent stake in ISGIA airport, the profit after tax for the quarter has improved to ` 1,184 crores as against a loss of ` 414 crores for the previous quarter.

Cash profit also significantly improved to ` 1,622 crores for the quarter against a cash loss of ` 41 crores for the previous quarter. Gross revenue has grown for the year ended by 31st March, 2014 by 7 per cent to Rs. 10,653 crores and EBITDA has grown by 5 per cent to Rs. 2595 crores. The increase is not reflected in profits, as EMCO and Kamalanga plants are commissioned recently and the depreciation and interest charges have impacted the profit. Profit After Tax for the year is ` 108 crores against ` 135 crores for the previous year. The cash profit for the year has increased from ` 1,175 crores to ` 1,563 crores. A consortium led by GMR Infrastructure Limited has won construction package

of rail line doubling between Jhansi and Bhimsen stations in Uttar Pradesh. The total contract is valued at approximately ` 267 crores of which GMR’s share of work is about ` 135 crores. The work includes construction of roadbed, major and minor bridges, track linking, outdoor S&T works, OHE, TSS and general electrical works from Jhansi to Erich Road. The company is looking at an order book of ` 1,000 crores by next year. GMR became one of the biggest infrastructure companies in the country by winning two airport projects in Delhi and Hyderabad. It has even developed airports in Istabul, Turkey.

Jaypee Infratech The Jaypee Group is a well diversified infrastructural industrial conglomerate in India. Jaypee Projects has successfully defined its objectives and positioned itself as one of the leading organisation

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in the construction industry. The company has posted a net profit of ` 2991.60 million for the year ended March 31, 2014 as compared to ` 6,944.60

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million for the year ended March 31, 2013. Total income has increased from ` 32,922.00 million for the year ended March 31, 2013 to ` 33,321.30 million for the year ended March 31, 2014.


Cover Story II The EPC Players

Tata Projects Tata Projects is currently growing at an enviable pace to become one of the fastest-growing EPC companies in the country. The company has expertise in executing large and complex industrial infrastructure projects. The company has different business verticals, power, transmission, metals and minerals, railways, water, oil and gas, and quality services. In terms of execution, the year has been remarkable. The company completed India’s largest blast furnace for the Rourkela Steel Plant of the Steel Authority of India and also commissioned the balance of plant of unit No1 of Andhra Pradesh Power Generation Company’s 2x800MW super critical thermal power plant at Krishnapatnam.

Thermax Limited

Technip India Technip India, a ` 900 crores company, has built itself a reputation as one-stop consultancy and EPC project organisation committed to deliver challenging and exciting projects for the energy industry. “The last 2 years have not been so good for EPC industry in India, but we expect improvement next year in terms of the EPC prospects driven by growing domestic demand and a positive policy environment,” says Samik Mukherjee, Managing Director and Country Head, Technip India. The recent projects being done by Technip India includes Reliance Industries, License and EP services for an refinery off gas ethylene cracker in Jamnagar, JBF-EPC project for a world scale PTA plant using alliance partner BP’s technology in Managalore, HPCL-LEPC project for the hydrogen plant and ONGC-EPC project for HRD process platform with Technip’s Float over technology at West Coast offshore. With a positive order backlog, Technip India is confident to score a whooping 120 per cent growth in revenue approximately to ` 2,000 crores for the year ending 31st March, 2015.

Thermax offers EPC solutions in several areas such as power generation, industrial heating and waste heat recovery, water and wastewater treatment. Thermax that began by offering co-generation expertise to industry in the mid 1990s and expanded its operations to design, build and commission turnkey captive power plants. Over the years the division has commissioned power plants for a wide range of industries. It has also commissioned a few independent Power Plants During FY 2013-14, Thermax Limited, improved its order booking by 11per cent to ` 5,394 crores. The order backlog on a consolidated basis, as on March 31, 2014, was at ` 6,121 crores, a 25 per cent improvement from last year’s ` 4,878 crores. For fiscal 2013-14, the company posted an operating revenue of ` 4,302 crores, lower by 8 per cent compared to ` 4,691 crores, the previous year. The company’s annual profit- after -tax dipped by 28 per cent at ` 253 crores from last year’s ` 350 crores.

“Manufacturers of Interlocking Paver Blocks (Glossy, Matt & Heavy Duty), Chequered Tiles, Glossy Tiles, Cement Concrete Blocks

“With the current focus on industrial renewal and investments in infrastructure, Thermax is hopeful of resuming its growth journey. While grid power is expected to receive a surge from new generation, captive power projects would certainly witness an upswing as industries get down to their expansion plans. Positioned in both captive and independent power, Thermax is ready to offer its EPC expertise to the planned new projects,” says Vivek Taneja, Business Development Manager, Power Division Thermax Limited.

(Solid & Hollow) etc.”

Shree Sai Enterprises

Near Gamon Bridge, Beside Ganesh Ghat, Parsik Reti Bunder Road,Kalwa(W),Thane – 400 605 Ph: 022 - 25394030, Tele Fax: 022 - 25399472 Email : shreesaipavers@gmail.com,contact@shreesaipavers.com Website : www.shreesaipavers.com

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Construction Equipment II Industry Analysis

Construction equipment industry

set to deliver

An analysis on current status, trends, challenges and forecast for construction equipment industry during the past couple of years, it has started witnessing some positive growth. With companies increasing sales and expanding market share, good rate of growth is expected. Sectors such as power, roads, ports, mining, building etc. are expected to give a boost to construction equipment industry. Li Dongchun, Managing Director, LiuGong India Pvt Ltd

Ajay Sambrani, CEO, Escorts Construction Equipment (ECE) says, “ECE performance is as per the plan. We have marginal growth in quarter one compared to same period last year. There have been a number of initiatives to rationalise fixed cost to align with degrowth of sector. We have maintained market share in material handling segment and gained in earth moving segment.”

The Indian consumers have realised the importance of value proposition rather than money

n a developing country like India which is building, designing, constructing every moment, construction equipment companies play a major role in the infrastructural and development progress of the country. Keeping pace with development, construction equipment companies are expanding their business and coming up with new technologies. Though they face challenges, there is a lot of scope for growth and development too.

Speaking on the current status Li Dongchun, Managing Director, LiuGong India Pvt Ltd says, “LiuGong experienced growth in sales, earnings, deliveries and order intake compared to the first quarter of 2014. The machine sales in second quarter increased to 28 per cent compared to first quarter. Further, there is a growth in sales of second quarter of 2014 to 30 per cent compared to the same quarter in 2013. Analysing the market, LiuGong holds a market share of 49 per cent in 5-tonne loaders segment in the past six months.”

Current status Though the construction equipment industry has gone through a challenging phase

Mr Sambrani observes, “The sector has seen de-growth from 2012-14 due to regulatory logjam and GDP growth. The sector will see

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positive traction from September onwards with key focus of new government on infrastructure segment.” Upcoming trends The new trend in the construction equipment industry is for productive machines. Customers are looking for machines which provide productive value and are safer to operate. The market is becoming vast, thus companies have started providing services and expanding their distribution networks. “The customer behaviour is fast changing

Ajay Sambrani, CEO, Escorts Construction Equipment

ECE will have double digit growth for 201314 financial year with financial turnaround.


Industry Analysis II Construction Equipment who are looking at solutions and service moving away from traditional product focused industry. Customers are increasingly looking for safer and productive machines. Markets moving from urban to rural and it is important for all companies to leverage their distribution and service network,” Mr Sambrani says. According to Mr Dongchun, “The Indian consumers have realised the importance of value proposition rather than money, thereby shifting the demand curve towards value driven products, more importantly quality services. On the supply front, the market has evolved on technology, product utility, variants and price fronts.” He further adds, “Many institutional buyers are buying construction equipment on the basis of total cost of ownership (TCO) rather than just the upfront price, and also looking at equipment productivity, operators comfort and fitness for use. Customers seek equipment suitable for their application such as for road construction or port handling etc.” Challenges Though the construction equipment industry is growing but it has some major challenges like delays in projects, approvals, regulation norms, high interest rates etc. This results in financial costs of projects running high which is a major concern. The construction equipment industry is facing pressures due to the delay in several national highway projects remaining stuck for want of clearances or funding and the tight liquidity position for overall execution on road projects, delays in land acquisition, removal of encroachments, shifting of utilities, receipts of approval and environment clearances. Mr Dongchun points out, “Many projects which were awarded over the last two years had been facing difficulty in achieving financial closure due to aggressive bidding, uncertainty on land acquisition, pending approvals, weak financial position of developers and increased risk aversion of banks.”

While Mr Sambrani says, “ECE will have double digit growth for 201314 financial year with financial turnaround. Growth is expected in the market share of safe cranes and backhoe loaders. We will look for expansion of distribution network.” Benefits from EPC With a number of big projects underway EPC companies are a preferred choice. Construction equipment companies will benefit a lot from the EPC companies coming into play for major projects as there are less chances of delays, waiting for approvals or project costs running high. Thus a faster rate of completion of projects. Current growth scenario cannot support big highway projects typically developed in the PPP mode. There are no private equity funds which are willing to come in at this moment to take up these projects. There are no developments regarding many provisions which NHAI has proposed to improve financing conditions. Hence, NHAI now believes that projects can only be developed through the engineering, procurement and construction (EPC) mode. Together with the Schedules, the proposed framework of the Model EPC Agreement incorporates international best practices and embodies an enabling contractual framework for construction of highways in an efficient, economical and competitive environment. Mr Sambrani feels, “It will minimise, if not eliminate, the time and cost overruns characteristic of the extant item rate contracts. Further, this will enable a faster roll-out of projects with least costs and greater efficiency while minimising the potential for excessive discretion.” n

The industry is facing challenges on regulatory and environmental approvals. There has been a slowdown of infrastructure investments. “Due to the slowdown EPC companies balance sheets are under pressure. De-growth of sector resulting in excess capacity. Also interest rates have gone up,” Mr Sambrani observes. Future vision With the new government in power the country’s economic position is expected to improve. Also with new projects in mining sector, hydro power projects and the country’s infrastructural position set to improve the future of construction equipment looks bright. According to Mr Dongchun, “The new government will drive the necessary changes to push the Indian economy to next level. We are expecting a change in the country’s economy, the government initiative to fast track various iron ore, limestone mining in Odhisa and Chattisgarh, hydro power projects in Arunachal Pradesh which attracts a staggering investment.” LiuGong is very optimistic on the future and expectedly change in India’s infrastructural sector and for a sustained growth phase in near future.

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Construction Equipment II Promotional Feature

Spartan Engineering: over 40 years of excellence Spartan Engineering was founded in the year 1971 and it forayed in to the field of manufacturing and supplying construction equipment in the year 2006. Since its 40 years of existence in engineering industry, the company has displayed a remarkable growth trajectory in construction equipment manufacturing R&D The company’s aggressive R&D initiatives help to constantly innovate and upgrade its machines to be in line with the latest trends in technology. Design and development Consisting over 20 dedicated professionals, the design and development team constantly conducts exhaustive research and study regards the mechanism of the currently available machines at national and international levels. The design team works in tandem with Spartan’s business development team to innovate and launch new products that efficiently cater to the requirements of the market. This team is well armed with all the requisite latest 3D design software like Solidworks. Spartan Multifunctional Hoist 150 with Cage Roop-passenger

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partan Engineering Industries Pvt. Ltd. is a Mumbai-based ISO 9001 2008 certified manufacturer and supplier of high-quality construction machineries and equipment like bar bending machines, bar cutting machines, man and material hoists, multi functional material hoists, rope suspended platforms, tower cranes and MFH Zip. Infrastructure Spartan’s state-of-the-art manufacturing facilities in Kalwa, New Mumbai and Atgaon at Mumbai-Nasik highway are fully equipped with world-class equipment to manufacture an array of construction equipment. Spartan has also successfully vertically integrated all manufacturing activities like designing, fabrication, machining, assembling, testing, finishing and dispatch in-house under the supervision of its stringent quality control team.

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Pan India presence Spartan Engineering has a network of 15 offices across India where it has local marketing and service engineers to efficiently cater to customers in those regions. The company has also set up offices in Indore, Chandigarh, Rajasthan, Assam, Orissa etc and is compliant in terms of offices, post sales service, trained manpower well equipped with resources, spares parts availability. Customer care Spartan’s efficient customer service department is one of its biggest strengths. It delivers an MTTR of less than 24 hours. The company has set-up a wide network of offices across India and abroad. This also includes office set ups in major Indian metros like Chennai, Hyderabad, Bangalore, Delhi, Kolkata, Pune, Ahmedabad and Kerala. At these locations it has established highly effective call management systems with dedicated professional support staff. Over 150 well trained and experienced

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Some recent awards • BAI’S Navratna of Construction Industry • AIBCF’S Business Excellence • Indian Small Giants: Top SME 30 • Top SME 100 from Indian SME Forum.

technicians are available 24x7 across India for commissioning and maintenance of machines. Spartan believes in upgrading knowledge and enhancing the skill levels of its products and it drives this by conducting training programs by professionals on site. It has an army of local marketing and service engineers to cater to customers in those regions. Spartan’s prompt and efficient after sales service department is one of the primary reasons for the company to achieve 80% repeat orders from its existing clients. Customer delight Spartan offers AMC (Annual Maintenance Contract) and PMC (Preventive Maintenance Clinics). Its customer delight department also provides technical solutions for various issues related to work sites, safety audits of machines etc to keep the machines in best condition. Genuine spare parts All of Spartan manufactured machines are supported by pan India availability of genuine spare parts from its spares team. The benefit of using Spartan spares is enormous as it contributes to better machine efficiency, longer machine life and lesser safety risk thereby protecting client’s investment. The company also offers its clients an option for a rate contract for Spartan spares. “It is important and beneficial for clients to enter into a Spartan spares rate contract as it saves customer’s time, money and efforts,” the company said. n


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Construction Equipment II Promotional Feature

Every mile, worth the while

T

he champion road builders of them all, it is said, were ancient Romans. At their height, the Roman Empire maintained an amazing 85,000 kms of roads across the heart of Europe and way beyond, encircling the Mediterranean area. Roman roads were famous for their straightness and engineering excellence. “Much like ours,” says Shailendra Singhal, Managing Director, Agroh Infrastructure Developers Pvt. Ltd. “And I can tell you, we are champions when it comes to road building in the heart of India - Madhya Pradesh.” Agroh Infrastructure is a fast growing construction conglomerate clearly focused on creating superior infrastructural assets at both state and national levels. Incorporated in 2001, the Company has grown in strength over the years to emerge a leading player in road building, highways and bridges in Madhya Pradesh. The company has pioneered several BOT projects in the state with resounding success. Great to be on the road Agroh Infrastructure employs a fleet of heavy-duty Volvo Construction Equipment at its various projects. These include an EC210 Excavator, three SD110 Soil Compactors, two DD100 Tandem Rollers and a G930 and G710 Motor Grader. “They have served us for over

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six years now,” says Mr Singhal. “Very, very well, I assure you.” Agroh Infrastructure was first introduced to Volvo by Volvo CE Channel Partner, Navin Infrasolutions Pvt. Ltd. The promise was - improved productivity with lower fuel consumption. It is clear the Volvos have delivered big time on both counts. As Shailendra Singhal puts it, “To deliver 20 per cent higher productivity and 15 per cent savings on fuel consistently over years is no joke. Take it from me - if it’s road building, it’s got to be Volvo.” According to him, a typical Volvo works long and hard with minimal breakdowns which is a definite plus in his business where margins often come under pressure. He likes the fact that there is no compromise on safety and comfort in a Volvo - his machine operators love the work. And he is effusive about the aftermarket support provided by Navin Infrasolutions. “The ways these guys run the show is quite amazing. Ask for any spare part or service solution and you get it right on time.” All in all, Shailendra Singhal likes the package immensely. “The product is great, the performance brilliant and the team excellent. We really enjoy the Volvo CE experience,” he says. Sprinting to the forefront Agroh Infrastructure is looking to the future

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Shailendra Singhal, Managing Director, Agroh Infrastructure Developers

To deliver 20 per cent higher productivity and 15 per cent savings on fuel consistently over years is no joke. Take it from me if it’s road building, it’s got to be Volvo

with renewed hopes. It aims to be up there as one of India’s best known construction firms. It seeks to expand well beyond State borders by actively pursuing challenging road projects pan-India. Shailendra Singhal knows exciting times are ahead. Just as the country is on the verge of a ‘growth breakout’, he believes, so too is his company. “And with a fleet of Volvo equipment by your side, there’s no telling how far you can go,” he signs off with a smile. n


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Steel II Industry Analysis

Steel industry emerging with allied sectors A look at the development, trends and challenges of steel industry

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ith top companies dominating the steel industry, it is one of the largest industries in India. Currently India is the fifth largest producer of crude steel in the world and is expected to become the second largest producer by 2015. The Indian steel industry entered into a new development stage from 2007-08 and since then it has been riding high on the rising demand for steel. The growth of steel industry is linked to many sectors, especially infrastructure. Here we present a special report on current performance, trends, challenges and future outlook for the steel industry. Current performance The Indian steel industry is highly consolidated with companies achieving targets and also going beyond them. The industry is expanding its production

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capacity and is expected to emerge at a larger level. With trade barriers being reduced imports on steel will play a major role. Currently India is a net importer of steel in the global market. Commenting on the performance of Jindal Steel and Power Ltd., Ravi Uppal, Managing Director and Group CEO of the company said, “Our market capitalisation today is over ` 27,000 crore, all because of capacity addition, industry-leading innovations, enhanced operational efficiencies, greater cost optimisation and our foray into emerging markets.” Being a core sector, steel industry tracks the overall economic growth of the country. Steel’s fortune is also dependent on the growth of other sectors like automobiles, consumer durables and particularly infrastructure.

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Ravi Uppal, MD and Group CEO , Jindal Steel and Power Ltd.

By 2020, we plan to enhance steel production to 16 MTPA, backed by domestic and international source of material


Industry Analysis II Steel on reviving the Indian economy through infrastructure growth.”

modest while the world steel production increased by about 1 per cent, Indian steel production grew by over 5 per cent. Even though domestic demand was not very strong, but the gap was filled by export. In recent years, there have been challenges for the growth of the steel industry like raw material security, land availability, shortage of skilled workforce and other policy delays. But now, we are very optimistic about the impending boom with overall industrial growth leading to sustained demand of steel.”

Upcoming trends With the focus on infrastructural projects steel industry will have a major role to play in the upcoming projects. Also with the government investing heavily on various infrastructure projects, the demand for steel is expected to rise as commencement of these projects gets underway. Mr Uppal says, “Continuing with the growth momentum of our primary businesses, we are finding strong adjacencies in construction material business. We have also invested in un-conventional technologies like precast slabs, light gauge structural, schnell panels for faster and cheaper construction of homes.”

Radhika Markan, Managing Director, H&K Rolling Mill Engineers Pvt. Ltd. comments, “In the last financial year, we not only met our targets, but also exceeded them. Of course we had to work much harder given the slow growth rate of India’s economy. But we are confident of the future, given the new government’s single minded focus

Radhika Markan, Managing Director, H&K Rolling Mill Engineers Pvt. Ltd.

To become a ‘developed’ nation and a global power, the steel consumption has to be at least 350 million tonnes or the 250-300 kg per capita consumption

While Ms Markan states, “Land acquisition continues to be a big obstacle. I doubt the government can achieve its targets on infrastructure without addressing this concern. Funding remains another bottleneck that needs government attention.”

Commenting on the trends Ms Markan says, “India will need to invest $ 1.7 trillion on infrastructure projects before 2020 to meet its economic needs. Half of this investment is expected to come from the private sector.” She feels that the government has made a good start by setting aside ` 37,800 crores for national highways and state roads, and bringing back into focus the Public-PrivatePartnership (PPP) model.

Future outlook The government plans to boost the economic growth, by issuing funds in industries such as construction, infrastructure, automobile, and power which are major players for the growth in the steel sector. This is expected to provide an impetus for growth for the steel industry in future. The government is banking on reviving the economy through strong infrastructure growth. Steel is a critical component and directly reflects on the state of infrastructure in the country.

In addition to roads and highways, the government also has on its mind port infrastructure, cross-country power grid, interlinking of rivers and dams, new railway lines, new airports, 100 smart cities, coldstorage facilities for food items etc. “Given the single-minded focus on infrastructure, I expect in the foreseeable future the easing of credit lines, fast-tracking of clearances, and an enabling environment to ensure efficient implementation,” Ms Markan says.

Ms Markan opines, “The policies of the past 10 years has led to little or slow growth in steel consumption which presently stands at 75 million tonnes whereas it should have been around 200-220 million tonnes by now. This meagre per capita steel consumption of 60-65kg is that found in a ‘developing’ country (50-150 kg). To become a ‘developed’ nation and a global power, the steel consumption has to be at least 350 million tonnes or the 250-300 kg per capita consumption.”

Challenges The major challenges which the Indian steel industry faces are high capital costs, technological issues and government policies. Also shortage of land acts as hindrance as companies are not able to expand their productional capacity due to non availability of land. Shortage of skilled labour is always been a talk of concern for the steel sector.

Today JSPL has a global steel capacity of 7 MTPA. In Q1, the company has also completed upgradation of our Raigarh steel making facility. “By 2020, we plan to enhance steel production to 16 MTPA, backed by domestic and international source of material,” Mr Uppal informs. n

Mr Uppal explains, “Last couple of years, the growth rate of the steel sector has been

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Steel II Industry Analysis

Acute iron ore shortage led to burgeoning imports into India Export of iron ore pellets drains India’s mineral wealth further accentuating the shortage of iron ore to Indian steel companies, JSW says

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ith iron ore supplies getting tighter due to severe shortage, JSW Steel has decided to import around 6 million tonnes (MT) of iron ore in the current fiscal from overseas market. This is an irony that India has to import iron ore in spite of having large iron ore resources. Indian steel manufacturers are losing out the most comparative advantage of availability of local iron ore and are constrained to resort to imports denting the competitiveness of steel manufacturing in India.

The country’s leading steel manufacturer, JSW Steel imported its first iron ore shipment in capsize vessel with 1,70,000 tonnes of high grade iron ore in the last week from South Africa at Krishnapatnam Port. Three more shipments of iron ore in capesize vessels are planned to reach Indian ports in next few days. These imports are necessary for the company to supplement the supplies of iron ore in the domestic market due to substantial drop in domestic production besides restrictions on movement of iron ore from one state to another state. Seshagiri Rao, Jt MD, JSW Steel and Group CFO, said, “The recent closure of mines in Odisha, delay in opening up of mines in Karnataka and Goa had resulted in acute shortage of iron ore in the country. We have decided to import half a million tonne of high-grade ore every month to maintain the capacity utilisation at optimum level. The surging iron ore prices due to shortages in India is matter of grave concern when international iron ore prices dropped by more than 30 per cent in the last 12 months.”

Seshagiri Rao, Jt MD, JSW Steel and Group CFO

We have decided to import half a million tonne of high-grade ore every month to maintain the capacity utilisation at optimum level.

There has been a sharp decline to 77 per cent in capacity utilisation in Indian steel

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industry due to shortage of iron ore in FY 2013-14 from 88 per cent in 2010-11. Iron ore production in India fell significantly during the course of past few years i.e. from a level of 218 MT in 2009-10 to only 144 MT in 2013-14 which is further expected to drop to 100 MT in FY 2014-15 against the demand of 140 MT. A majority of mines in two key iron ore producing states—Karnataka and Goa—are yet to resume normal operations despite a partial lifting of court-ordered mining bans. Moreover, the export of iron ore pellets is not only draining India’s mineral wealth but is also causing significant revenue loss and drain on foreign currency reserves due to import of finished steel into the country. Besides, value addition in case of pellets is merely 20 per cent as against 500 per cent in case of steel. India is planning to increase steel manufacturing capacity to 300 MT by 2025 to build our country’s infrastructure. “If India has to achieve the target, it is of paramount importance to conserve our country’s natural resources for domestic manufacturing and value addition instead of exporting and exhausting the precious natural resources,” JSW observed. n



Steel II Interview

Provide strong governance to boost investor confidence: Tata Steel “We are confident that the new government will provide clarity on policies going forward, and will address issues facing the industry,” says Anand Sen, President, TQM and Steel Business, Tata Steel

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ndia is currently the fourth largest producer of crude steel in the world, contributing 5.05 per cent of the global production of crude steel in 2013, and targets to become the second largest producer by 2025. In an e-mail interaction with ACE UPDATE, Anand Sen talks on the status of steel industry in India, its bottlenecks and Tata Steel’s strategy. He also points out the new government’s top most priority. The Govt of India sets a target of 300 MT capacity for steel production by 2025 from around 90 MT now. Is it an achievable target? A high rate of economic growth coupled with high infrastructure spending has meant that countries such as China have been able to take over as the world’s leading manufacturing hub. This indicates that driving growth in India is not possible without a rise in the infrastructure and manufacturing sectors. These sectors in turn are dependent on steel. Therefore it is imperative to strengthen demand and drive growth in this vital foundation industry. There is a close correlation between GDP growth and growth in steel demand. For the GDP to grow at 7 per cent, it is estimated that the steel sector has to grow at 8 to 10 per cent per year. However, if the focus on infrastructure outlined in the 12th Five-Year Plan document is achieved, steel demand will increase at a much higher rate. The current steel production of India stands at 90 mn TPA and the earlier government has set up an ambitious target of 300

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mnTPA by 2025. India is currently the fourth largest producer of crude steel in the world, contributing 5.05 per cent of the global production of crude steel in 2013, and is expected to become the second largest producer by 2025. The size of the steel industry in 2011 was $ 57.8 billion and is projected to touch $ 95.3 billion by 2016. The demand in the market needs to spurt up to trigger an increase in the production capacity. We at Tata Steel are on our way to add 6 mnTPA (in two phases) of crude steel production at our greenfield project at Kalinganagar which is in addition to the augmentation of the production at our Jamshedpur plant up to 9.7 mnTPA. Despite ambitious projections, India remains short of projections. Could you brief us on the bottlenecks for the steel industry in India? Can we expect end to this misery soon? The growth in the steel industry in India has been encouraging but still there are lot of hurdles which are affecting the steady growth. The industry is trying to address the bottlenecks which also need continuous support from the government. Some of the major bottlenecks of steel industry are: Raw material security In order to produce 300 mnt of steel by 2025-26, the industry would need 480 mt of iron ore and 240 mt of coal. Extraction of ore will have to increase by at least another 50 per cent if the iron ore requirement is to be met assuming all of the domestic ore is used in India. However, there are concerns

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that this may not be possible if all efforts are not undertaken to bring efficiency into the raw material exploration and extraction process, and to speed up clearances for companies that are well-equipped to practice sustainable mining, so that new iron ore and coal projects are brought on stream. Policies related to the export of iron ore needs to be pragmatically looked at as it is important to ensure that critical raw materials like iron ore are made available to domestic industry in the long-term. Raw material costs Raw materials contribute significantly of total costs for the steel industry. Firm raw material prices will therefore help control costs. Higher steel costs would hurt the entire value chain in sectors such as infrastructure and the capital goods industry. Forest and environmental clearances There need to be steps taken by the Ministry of Environment and Forests as well as respective state governments to establish clarity in turnaround times for environmental and forest clearances for iron ore and coal mining projects to enable these projects to complete on time Land acquisition Steel being a capital intensive sector, it takes almost 10 years to complete Greenfield projects. India has not been able to bring too many major Greenfield projects in India in the sector primarily because of land and statutory clearances. Though, the current Land Acquisition Rehabilitation and Resettlement (LARR) Act, removes


Interview II Steel decade-long state of ambiguity over the land acquisition process in the country it is apprehended that the land acquisition would require longer time due to complex process and multiple public consultations required. The creation of land banks across States for industrial purposes with a transparent mechanism to allocate the same to the private sector can be done through the creation of a special nodal body that can identify unused, fallow, barren and non-cultivable land for such purposes. Government can also encourage and facilitate the creation of steel clusters especially for small and medium enterprises Tax structure The steel industry has a high level of dependence on imported equipment such as industrial machinery, process plant equipment, construction and mining equipment and electrical equipment, as many of these are not manufactured in India. These equipment still attract customs duties or CENVAT. Duties are typically imposed to encourage the local industry, but in this case, are counterproductive. The duties raise cost of steelmaking, which leads to higher domestic prices of this critical industrial input. There is thus, a need to revisit these duties and eliminate them altogether. Being a pioneer in this industry, what is Tata Steel’s approach in dealing with the current situations? We at Tata Steel are committed to capacity expansion to produce high grade steel for the industry. We are closing on the first phase of the 6 MnTPA Kalinganagar plant which will start producing 3 MnTPA of crude steel in its first phase. We have successfully completed the expansion at the Jamshedpur plant which is presently operating at a capacity of 9.7 MnTPA with the commissioning of the Coke Oven Battery# 11.

stakeholders following the Total Quality Management (TQM) approach. Our drive towards TQM resulted in several recognitions such as the Tata Business Excellence Model Award, JRD QV Award, Deming Application Prize and Deming Grand Prize. This has enabled the company to address different phases of its business environment and its growth aspirations. Tata Steel’s bedding, blending and sinter plant has completed 25 years. What were the elements which have contributed to its success? The bedding, blending and sinter plant of Tata Steel has contributed significantly to the journey of Tata Steel enabling the Blast Furnaces to operate at optimum capacity The BBSP-2, an integral part of the sinter plant and as a part of the modernisation drive of the company in 1988, the BBSP-2 was conceived to augment the sinter production to 2.5 mn tonnes. In 25 years, the division has witnessed its share of crests and troughs while also registering several records. Finally, what should be the new government’s top most priority as far as steel industry is concerned? We hope that the new government will provide strong governance that would help return the investor confidence and improve the ease to execute business. We are confident that the new government will provide clarity on policies going forward, and will address issues facing the industry, so that our business and the government can work together in harmony to enable the country to attain desired economic growth and prosperity. n

Eco friendly Construction Chemical Products

Tata Steel is the first integrated steel company to win the world’s highest award of quality. Tell us about your TQM strategy to win this award. Tata Steel has been practising TQM since the late 1980s which was when the company initiated several quality activities – quality circles, ISO certification, quality improvements using Juran methods, etc. After winning the JRD QV Award in 2000, the question we faced was how to achieve the next quantum jump in performance and improvements. By going through the Deming process, we discovered the deeper meaning of TQM. In 2005, we conducted a TQM diagnosis along with the JUSE team; that gave us the status of our TQM implementation and helped us uncover a lot of areas that required improvement in both our processes and culture. Also, we involve people in thinking about improvement activities such as quality circles, suggestion management, knowledge manthan, etc. How is this strategy contributing to your company’s growth? Tata Steel has continued its pursuit of value creation for all

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Steel II Promotional Feature

TMT rebars: dedicated to build a strong nation TMT is at the heart and soul of construction. It is the backbone of whole structure. More attention is required while buying the TMT bars as once they are used they become irreplaceable. Little more consciousness, a penny more invested for the sake of quality can lead to enhanced life and safety of your dream house

I

nfrastructure development is the backbone of nation’s growth. A major contribution to India’s infrastructure has come from growth in the construction of residential/commercial buildings and high rise. In the demand for making such buildings safer, builders as well as individuals are focusing more on the quality of material used. Steel is the key raw material used in India’s predominantly RCC construction. It is therefore imperative that steel used for construction must be of top quality and should be produced with most modern and state of the art technology

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to fulfil the infrastructural needs of our burgeoning population. Reinforced concrete construction (RCC) is the dominant construction method adopted in India owing to advantage of economy in designs, corrosion resistance and fire proofing properties. Reinforced concrete structure comprises of bonding steel and concrete together to withstand induced forces. The properties of thermal expansion for both steel and concrete are approximately the same; this along with

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excellent bendability and bonding property of steel makes it the most preferred material for reinforcement in concrete structures. Thermo mechanically treated rebars (TMT rebars) impart strength and ductility to RCC structure to withstand various kinds of loads impacting a building. These days a lot of focus is given in designing structures that have high earthquake resistance. TMT bars have high fatigue resistance to Seismic loads due to its higher UTS/YS ratio. This makes them most suitable for use in earthquake


Promotional Feature II Steel prone areas. Usage of TMT has enabled economy in design, construction of high risers with improved earthquake resistance along with added advantage of superior weldability, corrosion resistance, ductility and durability. Thermo-mechanically treatment of reinforced bars involves a combination of plastic deformation of steel in austenitic stage followed by quenching and further tempering. The automated process controls at each critical operation ensure uniform properties in each rebar and provide the TMT bars strong and tough tempered layer imparting it with high ductility as well as strength and anti-corrosive properties. TMT bars are free of torsional stresses thus having superior corrosion resistance. Controlled water-cooling prevents the formation of coarse carbides which is the main cause for corrosion. In India, steel demand is approximately 75 mn tonnes. Out of this around 23 mn tonnes is for TMT Bars alone making it single largest consumed steel product. However when we examine the supply side, the demand of 23 mn tonnes is roughly met by 7 mn tonnes from primary steel producers and remaining 16mn tonnes from secondary steel producers. SAIL, Jindal Steel and Power Ltd (JSPL), JSW, Tata Steel, RINL are the primary steel producers in the country producing steel using virgin iron ore. The extensive metallurgical process of producing steel followed by rolling the clean steel in modern rolling mills leads to production of superior quality steel with uniform and consistent properties. On the other hand, the secondary steel producers follow a less modern and sometimes questionable set of processes and technologies making the reinforced bars susceptible to sub standard quality. Unfortunately, many house builders and common folks are not aware of difference between the two kinds of producers and are also not clear on quality parameters that one ought to look for while buying TMT bars which are viewed more as a commodity product. The difference between product quality of primary and secondary steel producers is mainly on two counts. One is the raw material used and second is the rolling process adopted. Primary steel producers

process virgin iron ore through extensive metallurgical operations followed by refining technologies that make steel clean and free from inclusion and harmful tramp elements such as sulphur and phosphorous. Secondary steel producers on the other hand primarily use steel scrap as their core input and convert it into TMT rebars. Further the scrap used is mostly non-homogeneous, non- segregated and of inferior grade having high level of tramp elements. The chemical composition of re-bars thus produced is inconsistent leading to non uniform physical properties which hampers the strength, ductility and elongation of steel. Secondly, the automated rolling process and control on heat treatment procedures adopted by primary steel producer enables them to produce ultra high strength TMT rebars with lean and precise chemistry free from harmful impurities. TMT rebars so produced have tight and controlled size tolerance, better rib pattern to ensure bonding with concrete, higher UTS/YS ratio and less carbon equivalent to impart superior weldability. Whereas the rolling mills found in the secondary steel producer category are not so automated and in some cases downright antiquated and lacking in various critical processes such as heat treatment which leads to non uniform product properties potentially putting the construction in harm’s way.

primarily at imparting product knowledge. The objective is to enable end consumer to take an informed decision while purchasing TMT rebars. Panther is not only a premium and advanced quality product but also a brand that is rewriting the commercial rules of the game through initiatives such as: • Well branded dealer shops uniquely identifiable through JSPL’s Retail Identity Program • Material sold on per piece basis to avoid wastage and any ambiguity that may occur in case of weighing • Well defined, transparent and fixed monthly prices • Free home delivery • Material quality backed with test certificates. JSPL have end to end manufacturing process control on TMT Rebars. It makes TMT from superior quality iron ore and high quality imported coal from Australia. These raw materials go through extensive metallurgical process of cleaning, refining, casting and rolling. According to JSPL, some of the primary steel producers are partially producing through what is known as “Conversion Route” wherein the raw material (billet) is given to small re-rolling units which convert it into TMT. This shift of control from primary steel producers to secondary mills dilutes the quality of the end product.

Jindal Steel and Power Limited (JSPL) is one of India’s major and primary steel producers with a significant presence in sectors like mining, power generation and infrastructure. JSPL has set up a state-of-the-art steel rolling plant in Jharkhand. The TMT rebars produced here are technically advanced and are vastly superior from the rest owing to a combination of ultra clean steel that is rolled in world’s most advanced Morgan Mill deploying Siemens state-of-the-art HYQST technology for thermo mechanical treatment. The quality standards of rebars produced in this mill surpass the requirements of Bureau of Indian Standards (BIS).

Individual home builders are not aware about the quality parameters of TMT. As a national brand which is rapidly attaining leadership position in the TMT product category, JSPL stands committed to offer world-class product as well as spreading awareness so that the consumers are enlightened on the subject and are able to take an informed decision on their choice of TMT rebars. JSPL lists out some points that a buyer must take note before purchasing rebars: • Should buy TMT rebars of primary steel producers • Ascertain quality parameters in line with requirement of BIS 1786 • Ask for mill test certificate • Should buy on per piece basis to avoid wastage. n

In order to make world-class TMT available to individual house builder, JSPL has taken an unusual step of foraying into retail with the launch of Jindal Panther TMT Rebars. This consumer facing brand has been created to decommoditise rebars as a product and to create consumer awareness through highly differentiated communication aimed

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Building Materials II Industry Analysis

Building material industry eyeing long- term growth Building material industry is shaping up with improvements toward sustainability and technological factors

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he building material industry is set to grow larger with quality development. Bringing up new trends in products and materials which are more sustainable and environment friendly. Though the industry is facing some challenges in growth but is expected to overcome challenges. With the growth in EPC companies other industries like the building materials is set to advance on a larger level. ACE Update presents a detailed analysis on building material sector. Industry experts share their views on current performance, upcoming trends, challenges and future outlook. Current performance The current performance of a company showcases its potential in the market. With every year companies adopting various strategies to increase performance. However this year the Indian economy suffered a setback, the growth rate declined affecting the performance of companies.

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Commenting on the current performance Abhaya Shankar, Managing Director, HIL Limited says, “It is important to note the Indian economic growth in 2013-14 had slowed down to a decade low of less than 5 per cent. Low demand, rupee depreciation to a all time high, low spend on infrastructure development, increase in input cost, moderate agricultural output and overall contraction in the manufacturing sector put pressure on price and volume affecting the performance of many industries.” He further adds, “Although HIL too was impacted due to tough market conditions, it maintained its market share. We used this trying period as an opportunity to implement several strategic initiatives and realign the structure to be future ready.” According to Sanjay Bahadur, CEOGlobal, Construction Chemicals, Pidilite Industries Ltd, “As far as development in the construction chemicals industry goes, there has been a strong growth rate of 17 per cent per annum. Construction chemicals

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market has a huge growth potential due to the construction and manufacturing boom in India. Many newly developed products give better performance and results and hence

Abhaya Shankar, Managing Director, HIL Limited

EPC is a single point contact, ensures quality of various materials used, minimal wastage, guarantee of performance, optimisation of resources.


Industry Analysis II Building Materials there will be a shift in demand towards products offering better performance.” Upcoming trends To grow forward every company needs to come up with new trends in products. Adapting to new trends gives rise to competition and growth. With new products which are sustainable and environment friendly at the same time effective and reliable building material industry expects a good future. Mr Shankar observes, “The future looks very bright and promising for industries. Historically and statistically if you see the economy and the industry trends, the turbulence is experienced once in 4-5 years. Going forward, as per April 2014 world economic outlook, much of growth is expected to come from advanced economies. The government too is very keen on investment across sectors with a renewed focus on rural development.” He further states, “In the last 6 years the AAC blocks for example, has grown 50 per cent CAGR. In the top 10 cities, the CAGR is around 10 per cent. The advanced polymer products industry is growing at CAGR 25-30 per cent. There are many new products that are entering the industry which are green, sustainable, easy to install and have long life. In a nutshell the industry has a great future.”

Sanjay Bahadur, CEO-Global, Construction Chemicals, Pidilite Industries Ltd,

Lack of skilled manpower is one of the biggest challenges and a major constraint faced by the sector.

Mr Bahadur says, “Green construction is the current trend in construction chemicals and waterproofing solutions market in the country. LEC (Low Energy Consumption) is a comprehensive waterproofing cum insulation system from Dr.Fixit. We have also developed an advanced high end range of waterproofing system. With 25 years of waterproofing and insulation warranty, this solution will take waterproofing to the next level as far as high end projects are concerned.”

inculcate the right material usage, right dosage and the correct application to ensure optimum growth in the coming future. Speaking on the future plans Mr Shankar says, “HIL and its products are poised for growth in the coming years. The new restructuring has brought in more focus to individual businesses. Charminar will focus more on tier 3 towns and rural markets and retain its leading position. Aerocon pioneers in green building material and well known for innovative product line will expand its foot hold in other tier 2 and 3 cities. A good headway has also been made in exports.”

Challenges Every success story has challenges surrounding it. When it comes to building material industry, the major problem it faces is lack of skilled professionals and appropriate knowledge about the use and benefits of products. Another challenge which the industry faces is the entry of low quality products and materials in the market.

According to Mr. Bahadur, “The Indian construction chemicals market size is at ` 4,000 cr in 2014-15 which is pegged at about 10 per cent of the Chinese market. Waterproofing market in India is at a very premature state, since the bulk of the construction sites use traditional methods like brickbat coba, mud puska which have their own limitations. Hence, we see this as an area where huge opportunities exist.”

Mr Bahadur feels unskilled manpower is a major concern. He says, “Lack of skilled manpower is one of the biggest challenges and a major constraint faced by the sector. This has been our primary challenge. The industry’s biggest challenges are low awareness regarding the benefits of construction chemicals, inadequate knowledge on proper usage of these chemicals and lack of enforcement of quality standards on construction activities. About 85 per cent of contractors and builders are not aware of the key advantages of using construction chemicals and have limited knowledge on their proper applications.”

EPC concept EPC concept is driving quality work and product in the industry. With the world going Eco-friendly EPC companies will play major role in developing environment friendly solutions and will help the building material industry in quality development. Mr Shankar says, “It is a concept which is catching up fast. It has many inherent advantages which the consumer is able to see, appreciate and derive the benefit. Today, time is money, lack of information, high reliability on recommenders, unsure of quality parameters, project budgeting, etc are the challenges faced by the consumer. EPC is a single point contact, ensures quality of various materials used, minimal wastage, guarantee of performance, optimisation of resources.”

Mr Shankar says, “The governments supporting or backing industries and providing relief especially for those which are predominantly rural product like the Fiber cement roofing sheets. Cost of the imported RM, legislature for using green building products etc. Low awareness of these new green products which are substitutes to the traditional one, and how they are VFM. Low entry barrier and non insistence of standards resulting in mushrooming of poor quality producers which will eventually impact the entire industry.”

He further adds, “With EPC one can define the scope of work, duration of the project, insure against price escalation and most important is it is completely stress free. The EPC contractors will make sure that they use high quality products and build the Ecosystem around building and sustaining a green habitat.” n

Future outlook The Indian market is expanding at a fast rate with a lot of opportunities for growth and development. There is an urgency to

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Cement II Industry Analysis

Indian cement industry in a concrete state Though the recent price hike hits cement industry, future looks positive

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ement is one of the major industries and plays a vital role in the growth and development of a nation. India is the second largest producer of cement in the world. The cement industry in India is dominated by around 20 companies, which account for almost 70 per cent of the total cement production in India. Current status Currently Indian cement companies are continuously losing on pricing factor, while costs continue to rise. The present scenario may bring the demand of cement stocks further down and if prices are not rolled back, the protest against the price hike in cement is likely to continue. The country is already under crisis due to input costs in this sector and price hike will result in an adverse effect on the cement business. Though India is the second largest producer of cement in the world, India falls in the list of lowest per capita consumption of cement with 125 kg. The reason for this is the low purchase capacity of people living in hutments unable to afford to cost of cement building. With the recent price hike there seems to be no sigh of relief for the cement manufacturers as well as consumers.

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Challenges High taxation, rising raw material and transportation costs and higher fuel costs are some of the major challenges faced by the Indian cement industry. The overall rate of tax on cement is around 30 per cent in India compared to 19 per cent in China and almost negligible in Thailand. Though, companies have tried to reduce transportation and fuel costs by using various alternatives and technologies, the same are still too high. Costs for cement companies are expected to rise over the next few years as coal prices will firm up further and freight costs go up due to rising crude prices. New cement capacities may face the additional problem of not getting assured captive coal linkages. If there is a slowdown in infrastructural projects there is a possibility of it impacting with the growth in consumption of cement. Row over price hike Presently, the Indian cement industry is going through a tough time. From June 1st, cement manufacturers in the South have increased the price. However, The Confederation of Real Estate Developers’ Association of India (Credai), along with Telangana and AP chapters, has opposed the cement manufacturers’ move to increase prices by 50 per cent.

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In retaliation, the real estate body has decided to stop the purchase of cement if the price hike is not rolled back in both the states. Along with this, Credai also plans to file a complaint with the Competition Commission of India (CCI) against the illogical price hike. Directly or indirectly, the ongoing tussle is affecting the Indian cement industry. Future perspective According to a recent report of “Indian Cement Industry Outlook 2016”, the sector is expected to have a positive growth in coming years, with demand set to increase at Compound annual growth rate (CAGR) of more than 8 percent during 2013-14 to 2015-16. The report also says that it has observed maximum demand in the Southern region, which is expected to rise in future. The Indian economy will take at least one or two years to bounce back to its earlier level. In relation with the economy the cement industry is also set to improve. Since India is emerging as one of the fastest growing economies in the world, the future outlook for cement looks to be bright. With the government formulating and facilitating growth oriented policies so that our per capita cement consumption matches with at least some of the developing economies. n


II Promotional Feature

Giant video walls to unlock traffic gridlocks in Bangalore Delta video wall will help Bangalore traffic police to manage and respond to traffic woes promptly and investigate incidents causing accidents and damages incurred

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ext time when you are behind the steering wheel in Bangalore, make sure you don’t jump any traffic rule. The ‘big boss’ is watching you! The Traffic Management Centre, a 5-storey building consists of a huge video wall comprising of 64 nos. of 70 inches diagonal cubes, and 40 workstations, will simultaneously monitor various parts of the city. Delta, in partnership with Pan Intellecom Ltd., will install its 24/7 seamless video wall at the Bangalore traffic management centre at traffic police headquarters to monitor city traffic. The 83’ x 11’ Delta video wall will help Bangalore traffic police to manage and respond to traffic woes promptly and investigate incidents causing accidents and damages incurred. Data received from the video walls will be analysed and acted upon by over 100 traffic engineers at the traffic management centre. The huge video wall at the centre will help to

manage traffic issues effectively and in real time.

centre project, adopted by traffic police is a part of modernisation plan under B-TRAC.

“Large displays were needed to monitor the surveillance cameras installed across the city. The role of video wall system was pivotal and the latest high definition rear projection technology was the need-of-the-hour... With this traffic management centre, less traffic congestion and better road development is expected in the city,” commented Harbir Singh of Pan Intellecom Ltd.

“There is a need to enhance the monitoring and control of traffic from the management centre. For the first ever traffic management centre in India, we have selected the best product from the industry with maximum screen size to monitor all our 179 day/night surveillance cameras and 5 enforcement cameras and with provision for expansion. Now Bangalore traffic police will be able to monitor and control the city traffic from this state-of-the-art management centre,” said B. Dayananda, ACP, Traffic Bangalore City.

Bangalore has grown a lot in 10 years. People population has grown by 50 per cent and traffic population by 5 times, leading to traffic congestion, pollution, road rage and increase in traffic violations. To address these issues of traffic congestion and safety, B-TRAC was envisaged which included setting up of surveillance/enforcement cameras, junction improvement and intelligent transportation systems utilising the latest traffic management technology. Traffic management

Delta offered its next-gen LED-lit 70” video wall aided by Delta’s Icon Pro controller and wall management software. The video wall solution with dual-redundant power supply for 24x7 operations and slightest downtime will display the coverage of 179 day night surveillance cameras and 5 enforcement cameras installed across the city signals. n

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Green Buildings II Feature

How green buildings really bettered in comparison to conventional buildings. Let’s take a look

Green buildings vs

Conventional buildings G

lobal climate change has become more apparent over the last few decades. Although the pace, extent and concrete outcome is uncertain, the direction of climate change is clear. Most climate experts agree that the humans, at least in part, cause this development. The experts are calling for immediate and far-reaching action to fight global warming and remedy its consequences.

technology used and benefits rendered, they are poles apart. The main objective of green buildings is to reduce energy and water consumption, recycling of waste, using ecofriendly materials, etc. On the other hand, conventional buildings are typically not designed from the point of view of energy, water, material and indoor environment efficiency.

Buildings have a lot to do with our external and internal environment, and have a major impact on both our health and the health of future generations. Due to the benefits, builders are opting for Green buildings over conventional buildings. Are green buildings really better in comparison to conventional buildings? Experts share their opinion over different aspects covering both, green and conventional building.

According to Rumi Engineer, Business Head, Green Building Consultancy Services Godrej & Boyce Ltd, “Primarily, there aren’t much differences in technologies used for construction of green buildings. The same set of technologies is used to build a green as well as non-green building. But when it comes to design, we employ special software to simulate the energy consumption patterns, day light availability and artificial lighting for a green building. These are called Building Simulation services. It helps the project team in selecting building materials for wall and roof, fenestration and

Technology Both conventional and green buildings look alike from outside, yet regarding type of

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electrical and lighting equipment based on their impact on the energy consumption.” Pankaj Kaushal, Vice President- Architecture, REPL says, “By adopting Green buildings one can contribute in reducing carbon foot print.” Building materials which consume less energy are used in green buildings like AAC (Autoclaved Aerated Concrete) blocks or Cellular Concrete blocks or cavity walls using rigid insulation using fly ash bricks which have low density and are light weight. Whereas conventional buildings have 9-inch (230 mm) brick wall or 8-inch (200 mm) concrete block wall. He further added, “When it comes to electricity and lighting, conventional buildings have typical design standards and lighting power in green buildings significantly reduces to less than 8W per qm” Mala Singh, Chairman and MD, PEC Greening India Group states, “Green building uses


Feature II Green Buildings

Mala Singh, Chairman and MD, PEC Greening India Group

Green concept uses a welldefined and sustainable approach, which leads to minimal wastage of materials, natural resource conservation by recycling and reuse. sustainable technologies like rain water harvesting, water efficient plumbing fixtures, recycling of wastewater and Reuse etc. which conserves precious water resource. Use of energy efficient lighting, optimised building envelope, green roof technology, energy efficient equipment and technologies like 3-Star or 5-Star labelled products and use of green energy like solar or any other mean are appropriate strategies for energy conservation in green building.” Environmental Impact In comparison to conventional buildings, green buildings are more energy efficient, have lower operating and maintenance costs, provide better comfort and well-being for occupants, have lower risk potential and reduce negative impact on the environment. A green building is one which represents the most efficient and least disruptive way of using land, water and energy resources while ensuring the healthiest possible environment for the occupants.

According to Ms Singh, “Green buildings use key resources like energy, water, materials, and land more efficiently than conventional buildings, thus reducing the prevalent impact created upon environment by conventional construction till date. Conventional buildings don’t incorporate these efficient strategies to reduce the impact upon environment. So sometimes, the conventional methods of design and construction leads to exploitation of natural resources, increased wastage, increased operational and maintenance costs etc.”

Rumi Engineer, Business Head, Green Building Consultancy Services, Godrej & Boyce Ltd

By adopting green practices for operations and maintenance, one may easily sustain the green building features adopted during the construction.

Mr Engineer observes, “With regard to impact on the environment, Green buildings lower air pollutant and CO2 emissions by optimising energy use through energyefficient design, use of renewable energy, and building commissioning. Having more recycled content in the building materials procured for a green building project reduces strain on natural resources e.g. use of hazardous fly ash discarded from power plants in manufacturing of cement.”

He further adds, “A green home uses less energy, produces less waste and uses earth friendly materials in its construction. From utilising reclaimed timber to recycling rain water to using less water and energy to making less construction waste, a green home leaves a far littler footprint on the environment than a historically built home.”

He further added, “Erosion and sedimentation control techniques used during and post construction prevent loss of fertile soil and clogging of storm water drains in green building projects. Light pollution can be reduced by banning upward facing lights from the building, thereby protecting the nocturnal habitat of the surrounding area.”

Construction cost The rise in green building is not only because of increased environmental awareness, but also because of serious cost benefits. Green building materials and energy efficient equipment may cost more and add a green premium to building costs, but such items pay for themselves through energy savings, increased home comfort and reduced maintenance costs.

“The importance of how buildings are designed, built and managed is recognised as being able to influence the negative impact of the built environment. Contributing up to 40 per cent of CO2 emissions, 40 per cent of energy consumption, 16 per cent of water usage, 30 per cent of solid landfill waste and 40 per cent of raw materials consumption, buildings have a major impact on climate change,” says Mr Kaushal.

Mr Kaushal states, “A study done by California’s Sustainable Building Task Force of 33 Green buildings found an average

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Green Buildings II Feature expensive and full of risks like resource wastage, increased energy consumption, inadequate waste disposal etc. leading to more hazards. Green concept uses a welldefined and sustainable approach, which leads to minimal wastage of materials, natural resource conservation by recycling and reuse.” Pankaj Kaushal, Vice President- Architecture, REPL

She further adds, “Unlike conventional buildings, Green buildings adopt strategies with respect to energy, water etc. which helps to avoid over designing the MEP system, which considerably reduces the resource usage, space requirement and construction costs in Green buildings. Hence, conventional buildings are more expensive than green buildings.”

Compared to conventional buildings, green buildings have low environmental impact throughout the various phases of a buildings’ life cycle of 2 per cent construction cost premium associated with certification. However, it also concluded that the minimal increase in upfront costs; mainly attributed to design, would on average; result in 20 per cent savings of total construction costs over the life cycle of the building, Kats et al., (2003). For a builder point of view, the initial additional cost of 2 per cent can be recovered by the end user because ultimately they are going to get benefitted in the longer run.” By offering green homes, many builders are now meeting their customers’ needs for energy- and water-efficient homes with a healthier environment and financial benefits. However Ms Singh feels conventional buildings are more costly, she says, “The conventional ways of construction are more

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Sustainability Compared to Conventional buildings, Green building is built upon the principles of environmental, social and economical sustainability by adopting a holistic approach from planning level itself. Mr Engineer opines, “To sustain the energy and water efficiency measures adopted in a newly constructed building one needs to maintain them. There are Green Building rating systems available in India from USGBC and IGBC that cater to operations and maintenance of existing buildings, both conventional as well as green. By adopting green practices for operations and maintenance, one may easily sustain the green building features adopted during the construction.” The expression green building and sustainable building are often used

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interchangeably, though these terms can have different meanings too. Green buildings can be expected to consume less energy and thus consequently generate lower CO2 emissions. Mr Kaushal says, “Compared to conventional buildings, green buildings have low environmental impact throughout the various phases of a buildings’ life cycle, that is ; from siting to design, construction, operation, maintenance, renovation, and demolition and offers better health and wellbeing for occupants. Hence, they are more sustainable.” The end result is a product which is indeed sustainable and environment conscious in nature, having universally accessible design, consuming significantly less energy and water, generating less waste and having improved quality of life. Green buildings encourages recycling and reuse of resources which finally leads to conserving natural resources, reduce carbon footprint and helps to mitigate impacts of global warming and greenhouse gas emissions. Green buildings help to reduce energy consumption up to 30 - 40 per cent and water savings up to 50 - 60 per cent, all of which is reflected as reduction in electricity bills and reduced water tariffs. “Sometimes, an efficient way of using green energy like solar, can help to reduce the total energy costs from conventional electricity. These projects can sustain on its own energy generation for the whole lifecycle of the project,” concludes Ms Singh. n



Events II

New report forecasts boost for India’s construction sector in 2015 I

ndia’s construction sector is forecast to grow at 7 – 8 per cent each year over the next decade following the election of a new government. The country will see increased economic growth and the removal of barriers to foreign investment that will “spur demand for construction” over the coming 12 to 18 months, says a new report by international consultancy giant PwC. It was prepared for The Big 5 Construct India exhibition in September and offers a snapshot of the $ 157 billion Indian construction sector following the May elections. “With a new government having been formed at the centre, with a strong mandate to stimulate economic growth, the outlook

for the sector appears positive,” it says. An estimated $1 trillion is being spent on infrastructure over the five years to 2017 and there is increased investment in industrial projects by the government but it is the private housing sector that the PwC report highlights as a key growth area. It says, “Demand for real estate has been one of the drivers of construction sector growth over the last 10 year. Improvement in economic conditions has the potential to drive demand for real estate, as housing continues to be a favoured investment asset among Indian households.” “The country of 1.2 billion people is set to undergo a boost in the construction sector and this new report gives a snapshot of where the country is heading,” Muhammed Kazi, Senior Project Manager

of The Big 5 Construct India said. The Big 5 Construct India, which runs from September 11 to 13 at the Bombay Exhibition Centre in Mumbai. He said that the report’s positive forecast is reflected in a strong increase in interest for this year’s Big 5 Construct India show in Mumbai. The Big 5 Construct India is organised by Federation of Indian Chambers of Commerce and Industry (FICCI), Ministry of Urban Development in association with dmg events. It will bring together suppliers and contractors for three days. Alongside the products there will be the opportunity to examine a range of key industry issues, from sustainability and equipment to building regulations and alternative technologies, through workshops and seminars. n

Architecture and design festival to be held in Mumbai F

estival of Architecture & Interior Design (FOAID) 2014, the 2-day festival will be held in Mumbai on 26-27 September. The event will cover a broad spectrum of topics related to architecture and interior design. FOAID will see the attendance of 300-plus delegates comprising of architects and urban planners, interior designers, builder and developers, airport and metro authorities, consulting engineers and government agencies at the national conference. More than 1,500 design practices and enthusiasts are expected to visit the expo area. Many noted architects and eminent speakers related to the architecture and building fraternity will speak on different topics that include ‘Is Architecture a Luxury or a Necessity’, ‘Blurring the Boundaries in Architecture & Design’, Augmented Design –

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Making it Real’, ‘Delighting the Design Senses’, ‘Quantifying Sustainability in Architecture’, ‘Brands & Design – The New Patrons of Creativity’, ‘Responsible Transformation of Architecture & Design’, ’Cutting Edge and Cutting Down’, ‘Designing for Multiple Occupier Groups: Creating Adaptable Space’, and ‘Challenges in Application of New Technologies in Modern Architecture’. The 2014 FOAID’s thematic exhibition – DESIGN ARENA will be an added attraction and it will be based on the theme of ‘TRANSFORMATIONS’. The theme will relate to the way in which the built environment can be transformed by a combination of Client Commitment, Architectural imagination, Technological Development and Professional teamwork. This is a platform where Top 40 Architectural Firms and their team will Interact with visitors and give their expert

A C E UPDATE ARCHITECTURE

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ENGINEERING

opinion and will also share the details of some of their project’s vital statistics. FOAID - 2014 national conference will provide with all the information, insight and details to capitalise on the newest trends in this increasingly institutionalised sector. Case studies of 80 different iconic architectural practices displayed from across the country will illustrate different aspects of transformation including ‘Creative re-use and adaptation of single buildings and/or groups of buildings’, ‘Regeneration of declining places and spaces within cities’, ‘Technology transfer where lessons from other fields are applied to the built environment’, ’ Climate - change initiatives to protect or enhance existing environments’, ‘Social change represented in new buildings and places’ and ‘Economic growth and change helped by creative architecture and planning’. n


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Ceramics Asia 2014 2014 Asia International Ceramics Industry Exhibition

DEC. 4 - 6, 2014

Gujarat University Exhibition Center, Ahmedabad, India

Organized by

Supporting Associations

Web: www.ceramicsasia.net

Email: ceramicsasia@unifair.com


NEW PROJECTS

Commercial Complexes Kerala State Road Transportation Corporation plans to construct a bus terminal cum shopping complex in dist. Malappuram, Kerala. Foundation stone for the project is expected to be laid within 3 months. Location: Malappuram, Kerala Status: Planning Stage Contact: Kerala State Road Transportation Corporation, Head Office: Bhavan East Fort, Thiruvananthapuram - 695014, Kerala Tel: 91-471-2471011 Website: www.keralartc.com

Ports Kandla Port Trust plans to construct a ship repair single point mooring and liquid bulk facility at Vadinar, dist. Jamnagar, Gujarat. The project is waiting for Government approval. Location: Jamnagar, Gujarat Status: Planning Stage Contact: Kandla Port Trust , Administrative Office: Office Of The Superintendent Engineer, Design, P.B.No : 50 Administrative Office Building, Gandhidham, Kutch - 370201, Gujarat Tel: 91-2836-220038 Fax: 91-2836-220050 Website: www.kandlaport.gov.in

Hospitals

Environment protection

Liven Healthcare plans 2 Nos outlets of Dr. Rukadikar’s Speciality Clinic, one in dist. Ahmedabad and another in dist. Surat, Gujarat. Dr. Rukadikar’s Network of Clinics is a division of Liven Healthcare. Location: Ahmedabad and Surat Status: Planning Stage Contact: Liven Healthcare Private Limited, Registered Office: A 4, Keviz Plaza, Near Collector Office, Nagala Park, Kolhapur, Kolhapur - 416003, Maharashtra Email: contact@drrukadikars.com Website: www.drrukadikars.com

Rashtriya Ispat Nigam plans a 10 MGD desalination unit at Visakhapatnam Steel Plant, dist. Visakhapatnam, Andhra Pradesh. EOI have been floated for setting up the project on EPC basis. Location: Visakhapatnam, Andhra Pradesh Status: Planning Stage Contact: Rashtriya Ispat Nigam Limited, Administrative Office: Projects Division, Contracts Department, Project Office “A” Block, Visakhapatnam, Visakhapatnam - 530031, Andhra Pradesh Tel: 91-891-2518429 Fax: 91-891-2518764 Email: hod_projcont@vizagsteel.com,projcont@vizagsteel.com Website: www.vizagsteel.com

Real Estate

Hotels / Motels / Spa

Puri Construction is constructing the ‘Emerald Bay’, a 600 flats, 2 BHK & 3 BHK residential apartment (9 towers) at Sector 104, dist. Gurgaon, Haryana on 31 acres. Simplex Infrastructures is the contractor. Location: Gurgaon Status: Under Implementation Contact: Puri Construction Private Limited, Corporate Office: 4, 5, 6 Ground Floor, Tolstoy House, Tolstoy Marg, Delhi, New Delhi - 110001 Tel: 91-11-43686868 Fax: 91-11-43686800 Email: sales@puriconstructions.com,marketing@puriconstructions.com Website: www.puriconstructions.com

Varun Group plans to construct a 200 rooms 5-star hotel at Vijayawada, dist. Krishna, Andhra Pradesh. The estimated cost of the project is Rs. 2000 million. The project is planned for completion in 2018. Location: Krishna, Andhra Pradesh Status: Planning Stage Contact: Varun Group , Administrative Office: Near Dr. NTR University Of Health Science, Vijayawada, Krishna - 520001, Andhra Pradesh Tel: 91-866-2544444 Website: www.varungroup.com

Airports

Thermal Power generation

Airports Authority Of India plans an expansion of its airport at Civil Aerodrome, dist. Ludhiana, Punjab. The project will involve expanding the runway from 3,500 ft to 7,000 ft. Location: Ludhiana, Punjab Status: Planning Stage Contact: Airports Authority Of India, Administrative Office: Civil Aerodrome, Ludhiana - 141120, Punjab Tel: 91-161-2844569 Fax: 91-161-2845042 Email: apc_vild@aai.aero Website: www.aai.aero

ASR Steels & Power plans a 12 MW CPP at Village Lakadia, dist. Kutch, Gujarat. 4 MW will be based on AFBC technology and 8 MW will be WHR-based. The project will come up as part of its Rs. 2,000 million integrated steel project which is spread over 71 acres of acquired land. Location: Kutch, Gujarat Status: Planning Stage Contact: A S R Steels & Power Private Limited, Administrative Office: Plot No. 141, Sector 2, Gandhidham, Kutch - 370201, Gujarat Fax: 91-2836-233360. Email: vijaykumardubey@yahoo.com.

Note: Above information is the sole property of domexinfo.in and can not be published without prior permission.

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tenderS Water Supply & Sewerage Company Name: Government of Karnataka Tender Detail: Design, build, operate & transfer of multi village water supply scheme to all 329 habitations of Kushtagi & Yelburga Talukas in Koppal District Location: Koppal Documentation Sale from: 21-June-2014 Documentation Sale to: 16-August-2014 Documentation Fees: Rs. 7,500/EMD: Rs. 25,900,000/Closing Date: 16-August-2014 Address: Grameenabhirudhi, Bhavan, Anand Rao Circle, Bangalore – 560009, Karnataka Tel: 91-80-28015407 Website: www.karnataka.gov.in

Railways Tracks Company Name: Rail Vikas Nigam Limited Tender Detail: Design, test & commission of indoor signalling & telecommunication work consist of electronic interlock, single section digital axle counter, integrated power supply system, data logger, block instruments etc, in connection with doubling between Raipur Block Hut (including) to Titlagarh (including) - section on Sambalpur & Raipur Divisions of East Coast & South East Central Railway in Chhattisgarh & Odisha. Location: Chhattisgarh & Odisha Documentation Sale from: 20-June-2014 Documentation Sale to: 16-August-2014 Address: Mr. Pradeep Gupta, Chief Project Manager – II, 5 & 6, 3rd Floor, Ashoka Millennium, New Rajendra Nagar, Raipur, Chhattisgarh - 492001 Tel: 91-771-4009940 Email: rvnlraipur@gmail.com Website: www.rvnl.org Company Name: Northern Railway Tender Detail: 1. Miscellaneous track work in connection with track maintenance in the section of SSE/P. Way/Bareilly & Rampur under Assistant Divisional Engineer/Bareilly. 1. Miscellaneous track work in connection with track maintenance in the section of SSE/P. Way/Bareilly & Rampur under Assistant Divisional Engineer/ Bareilly. Location: Moradabad Documentation Sale from: 1-July-2014 Documentation Sale to: 5-August-2014 Documentation Fees: Rs. 5,000/EMD: Rs. 118,800 /Closing Date: 5-August-2014 Address: Den-Iii, Divisional Railway Manager’s Office, Moradabad-244001, Uttar Pradesh Tel: 91-591-2421009 Website: www.nr.indianrailways.gov.in Company Name: Southern Railway Tender Detail: Shoranur- Deweeding and maintaining of lower and upper colonies, premises of service buildings, station building, GLRs, OHTs etc free of unwanted vegetations, small trees of girth less

Company Name: Kolkata Port Trust Tender Detail: Detailed document inviting expression of interest for setting up of floating storage (VLCC) for handling liquid bulk cargo Location: Haldia Documentation Sale from: 20-June-2014 Documentation Sale to: 12-August-2014 Closing Date: 12-August-2014 Address: Manager (Admin), Jawahar Tower Annexe, P.O. Haldia Township, East Midnapore-721606, West Bengal Tel: 91-3224-263171 Email: amal.haldock@gmail.com Website: www.kolkataporttrust.gov.in

than 30 cm for a period of one year Location: Shoranur Documentation Sale from: 12-July-2014 Documentation Sale to: 12-August-2014 Documentation Fees: Rs. 1,100/EMD: Rs. 7,370/Closing Date: 12-August-2014 Address: Office of the Divisional Railway Manager (Works), Southern Railway, Palakkad-678002, Kerala Tel: 91-491-2555332 Website: www.sr.indianrailways.gov.in Company Name: Rail Vikas Nigam Limited Tender Detail: Project management consultancy for construction of roadbed, important, major and minor bridges, track linking, civil engineering works, S and T works, OHE, TSS and general electrical works in connection with doubling between Jhansi and Bhimsen stations Location: Uttar Pradesh Documentation Sale from: 17-May-2014 Documentation Sale to: 7-August-2014 Documentation Fees: Rs. 5,000/EMD: Rs. 15,790,000/- Closing Date: 8-August-2014 Address: 1st Floor, August Kranti Bhawan, Bhikaji Cama Place, RK Puram, New Delhi-110066 Tel: 91-11-26738509 Website: www.rvnl.org

Company Name: Cochin Port Trust Tender Detail: RFQs for modernization of coal handling in Cochin Port on DBFOT basis for a concession period of 30 years. Location: Kochi Documentation Sale from: 16-June-2014 Documentation Sale to: 8-August-2014 Documentation Fees: Rs.20, 000/Closing Date: 12-August-2014 Address: P. M. Satheeshkumar, Deputy Chief Engineer (PP), Cochin Port Trust, Deputy Chief Engineer’s office, Willingdon Island, Cochin, Ernakulam, Kerala-682009 Tel: 91-484-2666414 Email: deputyce1@gmail.com Website: www.cochinport.com

Company Name: Delhi Transco Limited Tender Detail: (ICB) Bids for design, engineering, supply of composite long rod polymer insulator for 220 KV overhead transmission lines of Delhi Transco Limited on turnkey basis. Documentation Sale from: 25-June-2014 Documentation Sale to: 11-August-2014 Documentation Fees: Rs. 10,000/EMD: Rs. 2,352,050/Closing Date: 12-August-2014 Address: DGM (T) Contract, C&MM, Room No. 105, 1st Floor, Pre-fabricated Building, Rajghat Power House, New Delhi-110002 Tel: 91-11-23275290 Fax: 91-11-23275289 Email: dtldgmcontract@gmail.com Website: www.delhitransco.gov.in

Power Company Name: Indraprastha Power Generation Company Limited Tender Detail: Annual contract for housekeeping in IPGCL colony at Sarai Kale Khan New Delhi Location: New Delhi Documentation Sale from: 18-June-2014 Documentation Sale to: 4-August-2014 EMD: Rs. 45,200/Closing Date: 4-August-2014 Address: 220 KV Sub Station Building, First Floor, Pragati Power Station, Ring Road, New Delhi-110002 Tel: 91-11-23378739 Website: www.ipgcl-ppcl.gov.in

Ports

Company Name: Rajasthan Rajya Vidyut Prasaran Nigam Limited Tender Detail: Manufacturing, Testing and Supply of all types of material(ACSR Zebra/Panther conductor to be provided by RVPN for all lines with detailed survey. Location: Rajasthan Documentation Sale from: 27-June-2014 Documentation Sale to: 6-August-2014 Documentation Fees: Rs. 15,000/Closing Date: 6-August-2014 Address: Office of the Superintending Engineer (TLPC), M. M. Building of RVPN, Old Power House Premises (Back Side), Near Ram Mandir, Bani Park, Jaipur-302006, Rajasthan Tel: 91-141-2208916 Fax: 91-141-2208916 Email: se_tlpc@rvpn.co.in Website: www.rvpn.co.in

Company Name: Kandla Port Trust Tender Detail: E-tender cum e-auction for work of allotment of land for purpose of liquid storage tanks on 30 years lease, based at Kandla. Location: Kandla Documentation Sale from: 7-April-2014 Documentation Sale to: 26-August-2014 Documentation Fees: Rs. 5,000/EMD: Rs. 305,300,000/Closing Date: 26-August-2014 Address: Administration Department, P.O. Box 50, Administrative Building, Gandhidham, Kutch-370201, Gujarat, INDIA. Tel: 91-2836-233172 Website: www.kandlaport.gov.in

Note: Above information is the sole property of domexinfo.in and can not be published without prior permission.

A C E UPDATE ARCHITECTURE

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ENGINEERING

AUGUST 2014

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PRESENTING THE MOST USEFUL PROJECT

EQUIPMENT

Ajax Fiori Engineering (I) Pvt. Ltd..........................................52 Ashtech (India) Pvt. Ltd...........................................................9

INFOBANK

Radhe Krishna & Co. ............................................................49

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BASF India Ltd........................................................................2 Chirag Construction RMC.....................................................15

Everon Impex........................................................................23 Flyocrete Green Concrete LLP..............................................13 Premier Bars Pvt. Ltd............................................................43 Sara Trading Co....................................................................33 Shree Sai Enterprises...........................................................21 Siadow Systems Pvt. Ltd.........................................................7 Spartan Engineering Industries Pvt. Ltd................................ 51 Supreme Bituchem Pvt. Ltd...................................................44 Vashi Electricals Pvt. Ltd....................................................... 11

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RADHE KRISHNA & CO. What We Do..

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