OEM Update June 2015 by I-Tech Media Pvt Ltd

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OEM UPDATE

CONTENTS

‘Make in India’ will drive competition in domestic market

Globalising Indian manufacturing

A globally competitive manufacturing hub in making

Make in India will help write an inclusive growth story

MAKING A NEW INDIA

Make in India – an aspiration

‘Make in India’ and its lion are roaring for an improved, developed and new India

Things still need to fall in place

Investments and reframed policies will drive growth

Ready for the transition

India needs to get its new tax right

“Support beyond demarcation of manufacturing zones”

Make in India – A promise for young entrepreneurs

Change the way businesses work

Ease of doing business should be priority

Make in India, efficiently

Churn out manufactured products faster

‘Make in India’ will help small scale industries

SME’s can make it happen

Create environment conducive for investment

Stakeholders must come together and synergise

Focus on ease of doing business

Global factors will decide the success of ‘Make in India’

Goals are clear, but more to be done

June 2015 n OEM Update

OEM UPDATE

CONTENTS 42

igus’s new energy supply system for rotary motion up to 7,000 degrees The twisterband HD is one of more than 100 innovations presented by igus at the 2015 Hannover Messe

Flexible mesh welding Using B&R technology for its new lattice girder production unit, Schlatter was able to transition smoothly from one-off development of highly specialised machines to series production of highly customisable standard machines.

Need more than lip service

Success lies in effective partnership

Outpace China’s supremacy in manufacturing sector

Consumers must be satisfied about quality

Build export capabilities to be globally competitive

Make India an innovation champion

Initiative can complement industrial growth

Logistics industry betting big on ‘Make in India’

India should keep up its strength to outpace China

100

Greater accountability and initiative is needed

102

Lead for sustained success

104

Get global and set local

105

Realisation of reforms is important

106

Setting the global quality standards

108

Curtail imports to boost local manufacturing

110

Prioritise domestic manufacturing

112

Focus on indigenisation

100

102

104

108

110

112

105

106

June 2015 n OEM Update

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Moonwalking towards ‘achche din’ It’s merely a coincident that Modi Government has completed one year at the power, and OEM Update has stepped in its 6th year of publication. The time will reveal whether the government has succeeded to keep its vote bank-pulling promises or not, but its “Make In India” has been making the world as well as our own country optimistic about “achche din”. Whatever the outcomes, we have to respect the government’s efforts to make a new India, and Mr Modi is determined enough to bring achche din for India. His highly publicised “Make In India” campaign promises new initiatives designed to facilitate investment, foster innovation, protect intellectual property and build world-class manufacturing infrastructure. It together with some specific steps taken like ease of doing business, phased reduction of corporate tax, government’s resolve of rolling out GST, and investments in infrastructure development will boost the Indian economy. He promised a “predictable, stable and competitive” tax regime as he pitched his “Make in India” agenda across the globe. The campaign resonates well for almost every industry, and India Inc. seems very enthusiastic about the initiative. The campaign is expected to help in fuelling innovation across the existing manufacturing infrastructure in the country, as well as motivate newer entrepreneurs to embrace manufacturing and not just limit themselves to services and trading sector. The campaign, the industry feels, will also foster a shift for a better tomorrow. Now the question comes—is a policy or an initiative enough? In a survey conducted by the World Bank, India ranks 134 for ease of doing business, 186 for enforcing contracts and 179 for starting a business. India Inc. believes that “Make in India” can be successful only if manufacturers in India are allowed the ease of doing business. The industry should be provided with a business environment that offers transparent policy changes, pursues an ambitious trade agenda, speedy environmental and bureaucratic clearances, and an enabling infrastructure. Manufacturers, in turn, should not only push for low-cost goods but also for quality and reliability. With years to come, OEM Update, along with the new government, believes that it would be able to present better coverage, better ideas, and better network to interact and represent the real “achche din”. Please do send me your feedback at editor@oemupdate.com

June 2015 n OEM Update

Quick update

Digi-Sense from Cole-Parmer expands its line of precision measurement instruments Cole-Parmer, a global leader with more than 55 years of experience in fluid handling, electrochemistry, laboratory equipment and supplies, expanded its DigiSense line of precision measurement instruments.

Digi sense precal products

Digi-Sense, known for accuracy, durability, and reliability, has introduced several new instruments for convenient temperature measurement, equipment testing, and inspection. The “Be Senseible” line from Cole-Parmer contains a full range of environmental and temperature instruments that includes thermocouple meters, thermistor meters, RTD meters and infrared thermometers – many with NISTtraceable calibration already completed and ready to use upon arrival. The new items include: • Digi-Sense Precalibrated Humidity and Temperature

•

Indicator monitors humidity levels and displays temperature and time as well. The Indicator contains a unique environmental comfort indicator. Digi-Sense Precalibrated Pocket Thermometers in large head, pen style, and folding probe types take fast and accurate temperature measurements anywhere. Digi-Sense Precalibrated Pocket-Size Moisture Meter measures the moisture level in wood products and hardened materials with one-handed operation. Digi-Sense Precalibrated Digital Contact/Photo Tachometer ensures equipment is in optimal operating condition, eliminating costly repairs. Digi-Sense Borescope and Video Borescope are ideal for inspecting ductwork, wiring, piping, vehicles, and other hard-to-reach areas. n

Contact: Ms. Vinita Singh Cole-Parmer India Pvt. Ltd. Tele: +91-22-61394444 / 4410 Email: vinita.singh@coleparmer.in www.coleparmer.in

Siemens SIMATIC PCS 7 SMART DCS for mid-sized ap-plications Provides greater flexibility, higher operational efficiency and maintenance of plant

Simatic upgrade V8.1

PCS7

Siemens launched a new DCS product line SIMATIC PCS 7 SMART specifically designed for small to midsized process automation markets across applications and industries. PCS 7 SMART ensures lower initial acquisition cost than a larger DCS, thus reducing the Total-Cost-of-Ownership (TCO). It offers a fixed, compact configuration which ensures ease of repeatability, meaning once a standard solution is designed, the same can be used for several similar applications as well. This feature not only reduces engineering efforts but also ensures lesser time-to-market. This compact automation controller is an extension of the powerful and proven SIMATIC AS 410 series controllers and ensures the same robustness and highest SIMATIC quality. SIMATIC PCS 7 SMART can withstand harsh temperature, vibration, shock, EMC requirements and is designed for

round-the-clock industry use. It has a proven ruggedness of SIMATIC controllers and is equipped with conformal coating (G3). SIMATIC PCS 7 SMART is the future-oriented process control system with modern system architecture. It is based on robust, industrial standard SIMATIC hardware, software and peripheral components. It allows flexible and simple integration of field devices and drives based on PROFINET, PROFIBUS or Foundation Fieldbus. It also supports open source interfaces based on international standards such as OPC. Some of the benefits include: • Faster time to market • Less training efforts for engineering, operation and service • Greater flexibility, higher operational efficiency and maintenance of plant • Simple and quick system expansion and optimisation in runtime • Compliance with open communication standards, making third-party integration simpler. n June 2015 n OEM Update

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Quick update

Bry-Air launches Adsorption Chillers

Adsorption Chiller

Bry-Air (Asia) announced the launched of its Adsorption Chiller in the range of 35 to 1,180 kW.

A lot of low grade process heat (50 C – 100 C) generally goes waste, which now can be used for cooling. This eco-friendly solution also cuts down CO2 emission and reduces energy expenses.

Bry-Air Adsorption Chiller is based on an innovative green technology. The Chillers will be manufactured in India under license from Power Partners, Inc., USA.

“Adsorption chillers use energy from waste heat, with negligible electricity consumption, to provide chilled water for process cooling and air conditioning, and they do this with ‘green’ refrigerant (water) and desiccant (silica gel). We are excited about the opportunities for that this technology provides,” said Deepak Pahwa, Managing Director, Bry-Air (Asia).

Bry-Air Adsorption Chiller provides Energysmart Cooling using waste heat. “It is a first ever product being launched in India to tap the abundant low grade waste heat available in process industries and use it for process cooling or air-conditioning (HVAC),” the company claims.

The Adsorption Chiller has advantages like ultra-low electricity consumption, negligible noise and vibration, life expectancy of more than 20 years, negligible maintenance, etc. It is ideal for process industries like power plants, food and beverages, chemical manufacturer, etc. and for commercial areas like offices, building, hotels, malls, etc. n

Grundfos India launches Chlorine Dioxide production system Grundfos Pumps India Pvt. Ltd., one of the leading pump manufacturers in India, and a subsidiary of the Danish pump major Grundfos Holdings, launched its Chlorine Dioxide Disinfection System for water treatment applications. This efficient system can be used for treating cooling tower water, industrial raw water, process water and drinking water.

ClO2

Based on underwater generation technology, the system generates chlorine dioxide (ClO2) using concentrated solutions of sodium chlorite and hydrochloric acid. With their high precision, integrated Grundfos dosing pumps the system assures a high performance level and yield. This innovative product from Grundfos is a customised system for the generation of 1 kg to 200 kg ClO2/hour.

The Grundfos chlorine dioxide system can be tailormade according to customer needs: titanium pumps for pressurised injection, a distribution panel for multiple injections, complete or partial redundancy, external communication for remote control, etc. It is designed with very effective underwater generation technology which not only consumes lesser chemicals, but also generates lesser by-products. The small volume of reaction chamber of the Grundfos chlorine dioxide system means lower ClO2 quantity, and therefore lower risk. There is no risk of concentrated ClO2 gas getting released into the atmosphere as the highly concentrated ClO2 is generated underwater. If it is not possible to install the system indoors, or if ambient conditions are not suitable for an outdoor installation, the dosing section and the control system can be pre-installed in an airconditioned container. Commenting on the occasion, Shankar Rajaram, Head - Industry (North and South), Grundfos India, says, “We have launched this product with an objective to have the least impact on the environment and at the same time ensure maximum safety. We are confident that this product will be valued by the user industry and benefit the customers alike.” n June 2015 n OEM Update

Quick update

Hypertherm’s ProNest 2015 comes with enhanced features Hypertherm, a U.S.-based manufacturer of plasma, laser, and waterjet cutting systems, is introducing the ProNest 2015 Version 11.1, which includes both new and enhanced features to its latest ProNest CAD/CAM software. One significant Version 11.1 feature is a new quoting tool that can calculate per part and total costs for any job. This tool is ideal for job shops, metal service centers, and other fabricators who need to quote work to external customers. In addition to using baseline material and production costs, the tool is capable of including secondary operations in the final cost, and the addition of mark-ups or discounts for certain customers and jobs. The ProNest 2015 Version 11.1 release also includes enhancements in support of waterjet cutting. The software is now capable of applying four waterjet pierce types (dynamic, circle, wiggle, and stationary) automatically through the use of embedded process parameters. The software applies the right pierce type based on lead length, material type and thickness, as well as the available space around the pierce site, and pierce duration, all without the need for programmer input.

Another enhancement, used primarily for waterjet cutting, is the addition of “Quality colors”, a feature that allows programmers to color-code parts based on quality values, while in 2D CAD or while using ProNest’s “Advanced Edit” feature. Quality colors are also shown on the nest. A full list of new features and enhancements is available at www.hyperthermCAM.com; however additional notable highlights of this release include interior cutup for laser cutting, enhanced SOLIDWORKS assembly import, improved cut process Class selection, and material mapping by grade and type. This new ProNest 2015 Version 11.1 release is available to current subscribers at no-charge. Subscribers simply need to log in to the online Knowledge Base, and select the “download” option. ProNest has been an industry leading nesting software for three decades, offering best-in-class performance and reliability with a straightforward, easy-to-use design. n

Tata Motors forays into Vietnam market Tata Motors has inked a distribution and supply agreement with Vietnam’s TMT Joint Stock Company to mark its foray into the South-East Asian country.

The agreements will enable TMT to become the distributor of selected Tata Motors commercial vehicles, as well as expand its vehicle assembly business and distribution network in Vietnam.

Ravi Pisharody, Executive Director, Commercial Vehicles, Tata Motors said, “Our foray into Vietnam is an important step in our continuing journey to become a truly global player and in particular our focus on the ASEAN region after our recent entry into Indonesia, Philippines and Malaysia. Tata Motors with a wide range of products suited for the Vietnam market will be able to offer the customers of Vietnam, an excellent choice with a blend of high performance, economy and the latest technology in-built into the products.”

As per the agreement, Tata Motors will supply completely knocked down (CKD) and completely built unit (CBU) vehicles to TMT in Vietnam, enabling TMT to further strengthen its position, in the local automotive industry. “The signing of the strategic and dynamic partnership would pave the way for a mutually beneficial collaboration between Tata Motors and TMT JSC, and will offer various synergies for all parties involved,” Tata Motors said.

RT Wasan, head, international business, commercial vehicles, Tata Motors, said, “We at Tata Motors are delighted to partner with TMT JSC, for the introduction of Tata Motors commercial vehicles in Vietnam, a company deeply connected with the country’s automobile sector. An important market for us, we are committed to giving customers’ here competitive business advantages, with the trusted credentials of the Tata Motors brand.”

“It is indeed an honour for us that Tata Motors, known to be among the world’s top truck and bus manufacturers, has chosen to partner with TMT JSC to start this new chapter in their engagement with the Vietnam market. We at TMT JSC, intend to establish the Tata Motors brand, and promote its products and services, providing the best

The strategic partnership between TMT JSC and Tata Motors is a new beginning for a mutually beneficial relationship between the two companies. The milestone also further signifies TMT’s commitment to its CKD operations in Vietnam, not only strengthening its position in the Vietnamese market, but also in the region. n

TMT Joint Stock Company signed a distribution agreement, supply agreement and technology license agreement with Tata Motors.

customer experience,” said Bui Van Huu, Chairman, TMT.

June 2015 n OEM Update

Cover Story

MAKING A NEW INDIA ‘Make in India’ and its lion are roaring for an improved, developed and new India

It’s never too late, and the Modi Government has learned the lesson and understood the need that India becomes a manufacturing hub. He has been travelling around world the way Jackie Chan did in the movie, “Around the World in 80 Days”— meeting policy makers, hosting events, posing for selfies and airing “chai pe charcha.” Mr Modi is determined enough not to let this opportunity go. At the Hannover Messe — world’s largest trade fair — he assured that his government is “removing unnecessary regulations and simplifying our procedures” to make doing business in India easy. He promised a “predictable, stable and competitive” tax regime as he pitched his “Make in India” agenda. In a recent visit to China, PM Modi made a strong pitch directly to major Chinese CEOs, asking them to invest in Indian manufacturing. He spoke about India’s long-term growth trajectory of 7.5-8 per cent a year and promised setting up of special manufacturing zones for them from where they could access the lucrative and growing Indian market as well as produce for exports to the region. It seems the lion of “Make in India” is on its way of becoming a symbol of new India.

Making promises The “Make In India” campaign promises new initiatives 16

designed to facilitate investment, foster innovation, protect intellectual property and build world-class manufacturing infrastructure. It together with some specific steps taken like ease of doing business, phased reduction of corporate tax, government’s resolve of rolling out GST, and investments in infrastructure development will boost the Indian economy. The major objective behind this initiative is to focus on 25 sectors of economy for job creation and skill enhancement. The initiative also aims at high-quality standards and minimising the impact on the environment. The initiative hopes to attract technological and capital investment in India. “We expect the ‘Make in India’ initiative will make the industry grow at a healthy CAGR in coming years,” says Amar Kaul, Territory Vice President and Business Leader – India, Middle East and South Africa, Compressed Air Systems and Services, Ingersoll Rand. The campaign resonates well for almost every industry, including electric equipment and automation industry which had borne the brunt of an economic slowdown. Rajeev Sharma, Head - Corporate Services and Strategic Planning, Mitsubishi Electric India, feels, “We see a huge business opportunity emerging for our industry in providing electric and automation solutions. In order to cater to this increasing demand, our industry will plan to invest more in setting up manufacturing facilities, June 2015 n OEM Update

Cover Story research and development labs, and roping in local manpower. The resulting domino effect will have a positive impact on the growth of the industry as a whole and manufacturing share in the GDP growth.” “The ‘Make in India’ campaign has come at the right time,” believes Vineet Seth, Managing Director, South Asia and Middle East, Delcam Ltd. “One of the major positive indicators of the country’s GDP is manufacturing. This campaign will help in fuelling innovation across the existing manufacturing infrastructure in the country, as well as motivate newer entrepreneurs to embrace manufacturing and not just limit themselves to services and trading sector.” On the shorter term, it will foster investments, infrastructure revamp, training and so forth. On the longer term, it will help create a manufacturing economy that will drive the country forward. Mr Seth adds, “In the immediate future, it will foster a shift for a better tomorrow.” Sharing his views on the “Make In India” initiative as far as machine tools industry is concerned, Keshav Khurana, Executive Director, Wohlhaupter India, said, “The initiative will definitely bring down the costs to end customers. Delivery times too will come down.”

Amit Kapur, Director, Everest Group, says, “This initiative will bring in the required change and act as a big booster for the manufacturing sector.”

Strategies to achieve success In a survey conducted by the World Bank, India ranks 134 for ease of doing business, 186 for enforcing contracts and 179 for starting a business. This ranking reflects on the room for improvement. “With the steps taken by the Government of India, we should be able to improve this substantially,” Mr Kaul asserts.

should be provided with a business environment that offers transparent policy changes, pursues an ambitious trade agenda, speedy environmental and bureaucratic clearances and an enabling infrastructure and of course. “All these lower the costs to doing business,” explains Mr Sharma. “Manufacturers, in turn, should not only push for low-cost goods but also for quality and reliability, while focusing on making in India for the domestic market as well as exports.” Although the government is making its efforts to promote the campaign globally, the government also needs to proactive to promote domestic manufacturing. “A good beginning has already been made,” assures Mr Suri. “It is indeed heartening that the government recognises the potential.” The campaign, no doubt, cannot be successful without focus on ease of doing business. According to Mr Suri, “The governments at centre and states have been in dialogue with ACMA where we have collectively put specific recommendations to help us resolve administrative challenges that impede business.” He recommends some actions what the government should focus on. These are: • Reviewing of Automotive Mission Plan with a roadmap until 2026 • Addressing the cost of capital in India which is the highest among the emerging markets • Technology upgrade scheme for the components sector • Fast introduction of GST and removal of procedural hurdles for ease of doing business • Addressing inverted duty structure and challenges arising out of trade agreements. The initiative can also be described as a collective effort. “If ‘Make in India’ has to achieve success, it will require that all the stakeholders come together and put in

File photo: Case India manufacturing facility, Pithampur

Also, global investors who were looking for a stable government to start their business in India now have that need fulfilled which will definitely help kick-start FDI. “To sustain and grow the flow, Indian Government would need to change rules, regulations and policies to make it investor friendly,” Mr Kaul adds. The first and foremost strategy is by instilling investors confidence and enabling growth. Ramesh Suri, President, Automotive Component Manufacturers Association of India (ACMA) explains, “We urgently need labour reforms, some states are already made a beginning, others need to follow suit. This has to be reinforced by skilling our workforce and in the automotive sector, the Automotive Skill Development Council is one of sector councils under NSDC which is making satisfactory progress, this needs to gather momentum.” “Make in India” can be successful only if manufacturers in India are allowed the ease of doing business. The industry June 2015 n OEM Update

Cover Story positive efforts,” believes Mr Seth. “The government will not only have to write the policies, but should also put in mechanisms to measure the efficacy of such a policy. The advisory body should also be in touch with market realities both within the country as well as outside and make changes to the policy and implement them, dynamically.” Mr Seth also recommends that several industry bodies should work with the government without bias to raise the overall manufacturing potential both within their domains as well as cross functionally. Individuals and organisations should believe in the campaign and dare to innovate. “India not only has the potential for domestic consumption, but we are increasingly being looked upon as a destination for quality exports to the entire world,” he adds. The campaign has the potential to become a great success, as there are a lot of opportunities to be tapped in the Indian manufacturing sector. Mr Kapur believes, “We sincerely needs to replace the ‘imitation’ practice with ‘innovation’ practice. A right ecosystem will fuel the spirit of innovation. It would be great to see domestic companies leading the innovation and thereby making India an innovation champion.”

Addressing industry concerns The Indian economy is projected to clock a growth rate of 7.4 per cent in the current financial year and likely to improve to 8.3 per cent by 2016-17. The GDP growth in the first three quarters of the current fiscal year ending March has averaged 7.4 per cent YoY — an improvement over the previous year. It is believed that the trend is likely to continue in the coming months. The RBI is likely to cut rates by another 25 bps by June, but it has to be cautioned that the space for more aggressive rate cuts is constrained by the RBI’s explicit mandate to bring the inflation rate to the mid-point of the 4 per cent. In March, the RBI surprised markets by reducing the benchmark interest rate by 0.25 per cent to 7.5 per cent on the back of softening inflation and the government’s commitment to continue the fiscal consolidation programme. This was the second time in two months that the RBI cut interest rates outside the regular policy reviews. Last time in January, it had cut the repo rate by 0.25 per cent to 7.75 per cent. Subsidies, tax benefits and win-win labour laws will go as a help towards promoting domestic manufacturing. However, the most important for government is to focus on infrastructure growth which is not in-line with requirement of a developing country like India. The government should also keep providing monetary benefits and subsidies to make manufacturing lucrative as a step towards reduced investment costs.

Roadblocks to overcome There are several challenges before ‘Make in India’ 18

campaign. Creating healthy business environment and ease of doing business are prominent challenges. “We will have to keep up to our strengths to outpace China’s supremacy in the manufacturing sector,” Mr Kaul opines. “Infrastructure is not up to the global standards with power shortage, inadequate road and rail network and insufficient sea ports all adding to the challenges.” “Make in India” initiative has already ignited discussions on various issues. According to Mr Kapur, “The typical roadblocks would be difficulty in setting up business, unfavourable policies like retrospective tax, delay in project setup, litigations related to land, poor infrastructure, lack of available skills and corruption.” The industry should also invest in developing skills and research on technology, set up plants in rural belts, work with local government to improve infrastructure, adapt villages, schools and colleges as a part of their CSR to impart quality education in rural areas. Mr Kapur advocates that the policymakers and industry bodies should come together and invest in R&D. create world-class quality, achieve mastery in technological advancements and develop research-oriented curriculums. “The government should promote self certification procedures in all areas. This would enable industry to concentrate more on what they are best at,” he adds. Then there are non-facilitative tax and regulatory environment which make things difficult. “To reduce this burden, the government should take steps towards nurturing skilled manpower across the country, working alongside private sector players towards enhancing research and development,” explains Mr Sharma. “Pushing for policies which boost investments is need of the industry.” Talking on the challenges before “Make in India” campaign, Mr Seth opines, “One of the major challenges of the campaign will be in motivating people and organisations to participate cohesively and work towards enhancing the brand value and perception of goods produced in India.” Not to forget about macro level policies which need to be formulated to incentivise the role played by small and medium enterprises. Policy makers should understand ground reality and consider the challenges faced by the SME sector and remedy them accordingly. These challenges could be related to a wide band ranging from cost-effective access to expensive manufacturing technology and services, to more operational ones like human resources management.” The industry has the momentum and energy. It’s just a matter of time before India conquers all the challenges and directs this momentum and energy in the right direction. n June 2015 n OEM Update

Machine Tools 22

‘Make in India’ will drive competition in domestic market GK Pillai, Managing Director and CEO, Walchandnagar Industries

Globalising Indian manufacturing Keshav Khurana, Executive Director, Wohlhaupter India

A globally competitive manufacturing hub in making Ramesh Suri, President, ACMA

Make in India – an aspiration L. Krishnan, Managing Director, TaeguTec India

Make in India will help write an inclusive growth story Dr. Johannes Grobe, MD, Bosch Rexroth

Things still need to fall in place Lalit Sharma, Director, Rigibore India

Investments and reframed policies will drive growth Harshal Jayavant, President, JK Files

Ready for the transition Ameer Ahamed Munaff, Managing Director, FEIN Power Tools India Pvt. Ltd.

36 38

India needs to get its new tax right

Rajesh Kulkarni, Vice President - Sales & Marketing, Hella India Automotive Pvt. Ltd.

“Support beyond demarcation of manufacturing zones” K Jagannathan, Executive Director-Marketing and Sales, GMT

Make in India – A promise for young entrepreneurs Maulik Patel, Executive Director, Sahajanand Laser Technology Ltd.

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Machine Tools

‘Make in India’ will drive competition in domestic market India” initiative will prompt foreign original equipment manufacturers to enter into strategic partnerships with Indian companies. This will ensure indigenous manufacturing of defence equipment and give a big boost to private sector companies. This will also promote self-reliance, technology up gradation and capability development for exports in the defence sector.

The defence acquisition procedure needs to be further streamlined and made easier and faster. GK Pillai, Managing Director and CEO, Walchandnagar Industries Ltd

6th Anniversary

Walchandnagar Industries Limited (WIL) is a leading heavy engineering, manufacturing and project execution company with presence in capital goods and defence space. WIL has diversified business offerings across core sectors with focus on turnkey projects, hi-tech manufacturing, engineering products and engineering services. In an exclusive interview with OEM Update, GK Pillai, Managing Director and CEO, Walchandnagar Industries Ltd. shares his views on the ‘Make in India’ initiative.

‘Make in India’ will give boost to defence sector

Regulatory clearances should become faster Creating healthy business environment and making regulatory clearances easy are one of the biggest challenges for ‘Make in India’. There are a lot of archaic laws and a great deal of interference from government, making things difficult. The country also needs a good infrastructure to ensure success of ‘Make in India’.

The Indian capital goods and equipment manufacturing industry has seen a sluggish phase in past few years. With launch of the ‘Make in India’ initiative, India is getting recognition in the world map as a manufacturing hub. This will ensure more capital flows in the country for new projects and early revival of the sector. This will also ensure competitiveness of domestic capital goods sector at par with global standards, with acquisition of cuttingedge technology.

Mr Pillai also adds, “The capability of our defence industry in terms of value addition, self reliance in critical technology and policy initiatives needs a lot of improvement. India has poor design capability in critical technologies, and is still unable to manufacture major sub-systems and components. The transfer of technology route will provide India with both the know-how and know why. There also needs to be a sizeable investment in R&D. The defence acquisition procedure needs to be further streamlined and made easier and faster.”

Imports still rule the defence sector

Initiative will open up opportunities

India is one of the largest defence spenders in the world. Typically 40 per cent of defence budget is being spent on capital acquisitions. However 70 per cent of current requirements are catered largely by imports. The “Make in

WIL has been one of the few private players with capabilities and expertise in the aerospace and defence sector. Mr Pillai says, “The ‘Make in India’ campaign and the opening up of the defence sector have truly widened the opportunities for WIL. It recently hired a leading consulting firm to chalk out a strategy for enhancing its defence portfolio. WIL has identified opportunities that are in line with our existing capabilities as well as add on capabilities and totally new areas. The exercise has not been just about formulating the strategy but also about building technical and marketing capabilities, along with plans for investments to meet the strategic objectives. We have set an ambitious revenue of ` 1,000 crore target from the defence and aerospace by 2020 from the present revenue of ` 150 crore.” n

There are a lot of archaic laws and a great deal of interference from government, making things difficult. The country also needs a good infrastructure to ensure success of ‘Make in India’.

“Investment in human capital should be a priority. India needs to harness the power of its massive youth population by equipping them with the right skill sets. Investments in manufacturing must be accompanied by equal investment in human capital. It is also important to have a robust infrastructure as a backbone to promote manufacturing, for smooth supply chain of goods and services. In order to support all the investment that will go into manufacturing, it is imperative that the government provides easier and faster regulatory clearances by removing the bureaucratic hurdles,” affirms Mr Pillai.

June 2015 n OEM Update

Machine Tools

Globalising Indian manufacturing production growth of 2 per cent in 2015 at the global level. Still it is not good enough for dynamic development. Various factors are affective at global level. Three top export markets namely France, Russia and Italy have regularly been source of negative headlines. However, the European market mainly Germany and American markets are very much positive, Mr Khurana said. He observed that ‘Make in India’ will really help the industry to adopt and bring foreign qualities in India to compete with global players.

How can ‘Make In India’ achieve success

‘Make in India’ will really help the industry to adopt and bring foreign qualities in India to compete with global players.

6th Anniversary

Keshav Khurana, Executive Director, Wohlhaupter India

Incorporated in 2011, Wohlhaupter India Pvt. Ltd., is a wholly-owned subsidiary of Wohlhaupter GmbH – the pioneer in boring applications since 1929 and one of the world leaders in digital boring tools. Wohlhaupter is a manufacturer of modular tooling systems, boring and facing heads, clamping tools, standard tools and customised solutions for machining centres and millturns. Here, Keshav Khurana, Executive Director, Wohlhaupter India Pvt. Ltd. talks about how Indian companies will gain from ‘Make in India’. Sharing his views on the ‘Make In India’ initiative as far as machine tools industry is concerned, Mr Khurana said, “The ‘Make in India’ initiative will definitely bring down the costs to end customer. Delivery times too will come down. In the end, customer will be happy with cost and delivery but we need to see how good the raw materials and process adoptability in India we can get as compared to what we get abroad.” The industry awaits a positive approach of the market. Mechanical engineering firms are forecasting

Though a lot is being discussed on the ‘Make in India’, hardly there are any discussion at the industry that how this vision can be realised. Sharing his expertise on this aspect, Mr Khurana said, “The government has to keep providing monetary benefits and subsidies to the manufacturing sector to make it lucrative as a step towards reduced investment costs.” The government unveiled a 5-Year plan for lifting India’s exports in a policy that seeks to make the country a bigger player in global trade by doubling overseas sales to € 765 billion ($ 900 billion) by 201920 while giving a boost to the Make in India initiative. The simplified Foreign Trade Policy (FTP) for 201520 collapses five earlier schemes for promotion of merchandise goods into one single programme and revamps one for promotion of services. It focuses on reducing transaction costs for exports besides extending incentives to Special Economic Zones (SEZs) and e-commerce.

Focus on customer benefits Uneven and unexpected turns in the economy are projecting a cautious approach for the manufacturers and consumers both. Manufacturing in today’s competitive world is seeing a stiff competition. With the economy undergoing ups and downs market is not stable and needs are varying on day to day basis. “The success is all about what different can be given to customers in a way which exceeds his quality expectations and matches his cost requirements,” Mr Khurana said. “Wohlhaupter India’s approach to this is providing the best quality to its customers in a cost effective way.”

Govt must address industry concerns The Indian economy is projected to clock a growth rate of 7.4 per cent in the current financial year and is likely to improve further to 8.3 per cent by 2016-17. The GDP growth in the first three quarters of the current fiscal year ending March has averaged 7.4 per cent y-o-y – an improvement over the previous year and the trend is likely to continue in the coming months as well. Continued to 28

June 2015 n OEM Update

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Machine Tools

A globally competitive manufacturing hub in making pressure for the last two years, the recent figures published by the vehicle industry body SIAM are indicative of the fact that the growth is gradually returning; in FY 13 -15, production of two-wheeler and three-wheeler registered a growth of 9.58 per cent and 14.33 per cent respectively while that of passenger vehicles grew by 4.28 per cent. The commercial vehicles sector, which has been a cause of concern, is expected to bounce back soon with production of M&HCVs recording a robust growth of 21.12 per cent during the last fiscal.

(Representation only)

6th Anniversary

Ramesh Suri, President, Automotive Component Manufacturers Association of India (ACMA)

We envision of making India into a global automotive manufacturing hub because of our inherent strengths of frugal engineering skills, cost advantage and quality benefits that India can provide to the rest of the world

The ‘Make in India’ campaign, launched by Prime Minister Narendra Modi last September has indeed enthused the Indian manufacturing industry and brought in optimism and hope. The campaign is a blueprint that aspires to bolster domestic manufacturing by facilitating investments, fostering innovation, enhancing skill development, protecting intellectual property and building best in class manufacturing infrastructure within the country. The Automotive Component Manufacturers Association of India (ACMA) is confident that the reform agenda of the government will lead to key positive results and create growth opportunities for the industry. ACMA is the apex body representing the interest of the Indian auto component industry. In an exclusive interview with Subhajit Roy, Ramesh Suri, President, ACMA talks about the opportunities, challenges and roadmap for the Indian auto component industry. He also suggests some reforms needed to make India a manufacturing hub.

The component industry grows in tandem with the vehicle industry. “The component industry will grow in single digit this year. The industry is expected to pick up in second half of FY16 and beyond into FY17. Exports continue to do well despite the slack in the domestic market,” anticipates Mr Suri. He adds, “The auto component sector recorded almost 14 per cent growth in exports the first nine months of FY 2014-15, scaling $ 8.42 billion.”

Enroute to success Commenting on how can ‘Make in India’ achieve success, Mr Suri said, “The first and foremost is by instilling investors confidence and enabling growth. With some of the recent reforms and others in pipeline, I am confident that these objectives will be met sooner than later.” He adds, “We urgently need labour reforms, some states are already made a beginning, others need to follow suit. This has to be reinforced by skilling our workforce and in the automotive sector, the Automotive Skill Development Council is one of sector councils under NSDC which is making satisfactory progress, this needs to gather momentum.” That apart, to be globally competitive, the auto component sector needs to graduate developing its own products and technology. “A technology upgradation and development fund is the need of the hour to catapult us to the league of automotive nations that excel in innovations and R&D,” Mr Suri opines. Lastly, ‘Make in India’ cannot be successful without focus on ease of doing business. “The governments at centre and states have been in dialogue with ACMA where we have collectively put specific recommendations to help us resolve administrative challenges that impede business,” Mr Suri informs.

Poised for exponential growth

Challenges before ‘Make in India’

While the automotive sector has been under severe

The auto component industry is largely dominated by Continued to 28

June 2015 n OEM Update

Machine Tools “A globally competitive manufacturing ...” Continued from 26 f

small and medium enterprises. According to Mr Suri, “Access to capital and the cost of capital is probably the single most significant challenge confronting the industry today.” In addition some of the automotive hubs are power deficit which forces the industry to resort to rely on diesel-generated power, which is significantly higher than that of the grid. This makes the industry noncompetitive despite its inherent manufacturing strengths. “Smaller companies capacity to access technology. Further, is another issue that points out.

are also challenged by their technology as also to absorb attracting and retaining talent needs to be addressed,” Mr Suri

Lastly, multiplicity and cascading impact of taxes also makes adversely impacts on price competitiveness. ACMA is hopeful that introduction of GST will help resolve this issue. Though the government is making its efforts to promote ‘Make in India’ globally, it needs take some steps to promote domestic manufacturing. Sharing the expectations of the Indian auto component industry on this aspect, Mr Suri said, “A good beginning has already been made. It is indeed heartening that the government recognises the potential and the need for the revival of the automotive industry. Besides, there are several areas where government intervention is being sought.” Some of the key recommendations from ACMA include: • Reviewing of Automotive Mission Plan with a roadmap until 2026 • Addressing the cost of capital in India which is the

highest among the emerging markets • Technology upgradation scheme for the components sector • Fast introduction of GST and removal of procedural hurdles for ease of doing business • Addressing inverted duty structure and challenges arising out of trade agreements.

ACMA’s initiatives Majority of the smaller players in the auto component industry are tier-2s and tier-3s and are unfortunately the weakest link in the automotive value chain. ACMA has been focussing attention to enhance skills of such companies in quality, production, manpower management, skill up-gradation and others, so that they can support their tier-1s better. In this direction, the ACMA Centre for Technology (ACT), a technical wing of ACMA, has put unparalleled efforts to guide ACMA members to adopt global best practices and bring about greater consciousness towards worldclass quality. Today out of 700 ACMA members, 632 have ISO9000 certification, 530 have TS16949 certification, 18 have QS9000 certification, 273 have ISO14001 certification, 154 have OHSAS18001 certification and 14 have won the coveted Deming Prize. Further, ACT has facilitated over 450 plants in the component sector achieve best-in-class operations through cluster programs viz. ACT SME Cluster, ACT Foundation Cluster, ACT Advance Cluster, ACT Engineering Cluster and ACT New Product Development Cluster. “Going forward, we envision of making India into a global automotive manufacturing hub because of our inherent strengths of frugal engineering skills, cost advantage and quality benefits that India can provide to the rest of the world,” says an optimistic Mr Suri. n

“Globalising Indian manufacturing” Continued from 24 f

The RBI is likely to cut rates by another 25 bps by June, but it has to be cautioned that the space for more aggressive rate cuts is constrained by the RBI’s explicit mandate to bring the inflation rate to the mid-point of the 4 per cent, +/-2 per cent band by early 2018. In March, the RBI surprised markets by reducing the benchmark interest rate by 0.25 per cent to 7.5 per cent on the back of softening inflation and the government’s commitment to continue the fiscal consolidation programme. This was the second time in two months that the RBI cut interest rates outside the regular policy reviews. Last time in January, it had cut the repo rate by 0.25 per cent to 7.75 per cent. Subsidies, tax benefits and win-win labour laws will go as a help towards promoting domestic manufacturing. However Mr Khurana feels the most important for government is to focus on infrastructure growth 28

which is not in line with requirement of a developing country like India. “Other major issue is to address the unemployment of talent available in India,” he adds.

Shining days ahead While talking on the initiatives taken by Wohlhaupter India in line with ‘Make in India’ initiative, Mr Khurana said, “Indian market has shown us positive picture – a manufacturing setup for supporting accessories of our main products maybe on the cards.” Wohlhaupter India has charted out its year 2020 plan considering the economy and industry movements to take the roadmap ahead. “Definitely we are moving ahead in line with plans to see a bright future of Indian industries and demands as a global manufacturing hub,” Mr Khurana asserts. n June 2015 n OEM Update

Machine Tools

Make in India – an aspiration Ease of doing business to yield results Sharing his viewpoint on how ‘Make in India’ can achieve success, Mr Krishnan said, “This initiative combined with appropriate initiatives on ease of doing business will yield results. Several of these initiatives will have to come from states working together with the centre. Ease of doing business, which includes regulatory simplification, effective compilation and dissemination of approval-related communication ideally one-stop and online, and improved delivery of services to investors are possibly some of the most crucial steps towards ensuring the success of this campaign.”

We are appealing to the government to simplify defence and public sector procurement and offer level playing field to the local manufacturers.

6th Anniversary

L. Krishnan, Managing Director, TaeguTec India

Headquartered in Daegu, South Korea, TaeguTec is one of the leading players for modern tooling and solutions. TaeguTec India was established in the year 2000. Having a state-ofthe-art factory in Bengaluru, the company manufactures comprehensive range of tooling. TaeguTec observes that ‘Make in India’ initiative combined with appropriate initiatives on ease of doing business will yield results. In an interview with Neha Wagle, L. Krishnan, Managing Director, TaeguTec India elaborates the roadmap for ‘Make in India’. Terming this initiative as ‘a great opportunity’ Mr Krishnan said, “The thrust on local manufacturing has obviously a positive ripple effect for metalworking participants.” One of the targets under the government’s Make in India campaign is to achieve an increase in the contribution of manufacturing output in the country’s GDP to 25 per cent by 2022 from the current levels of 16 per cent. “This commitment has all the making of creating substantial demand across the entire value chain in the manufacturing industry,” he adds. “With attention – and budget – being diverted to improving infrastructure as well, a virtuous cycle of demand and investment can be expected which in turn will help boost the overall economic scene.” 30

There is a great need to reduce procedures and approvals and make the approval system time-bound and non-discretionary, Mr Krishnan advocates. “There is no compilation of state-wise and sector-wise approvals required conducting business in India. A handbook of laws and regulations to facilitate information on starting and operating business could pave the way for regulatory reforms, streamlining and simplification of clearances etc.,” he said. A single window clearance system and introduction of a simplified Combined Application Form (CAF) could greatly facilitate and encourage investment, he adds.

Challenges before ‘Make in India’ Several challenges still remain on ground starting from procedures, obsolete laws, lack of availability of land, lack of availability of skilled labour etc. “The complicated regulatory and approval mechanism is quite a huge challenge unto itself. Lack of a CAF, restrictive online options, multiple visits required by investors for physical submission of forms, lack of tracking mechanism for investors and industries department, lack of transparency and accountability needs to be worked on to realise the vision behind Make in India,” Mr Krishnan explained. ‘Make in India’ is essentially an aspiration, but for the first time, all these structural issues are being addressed together, he opines. “We hope it’ll start yielding results in the coming years.”

Simplify defence and public sector procurement The government is focusing on developing India’s defence industry with a sense of “mission” and considers it at the heart of the ‘Make in India’ programme. According to Mr Krishnan, “Aerospace and defence manufacturing initiatives by the government will serve a major catalyst to spur activities within the country. We are appealing to the government to simplify defence and public sector procurement and offer level playing field to the local manufacturers.”

TaeguTec’s initiatives In India, TaeguTec has a wide reach in the market with eight branches across the country and presence of stockist’s in almost every major industrial town. In an aim to meet increasing opportunities, the company is gearing up to offer competitive products and solutions in terms of technology and productivity to its customers. n June 2015 n OEM Update

Make in India will help write an inclusive growth story

The new, promanufacturing policy and the campaign is not going to be easy to deliver. Dr. Johannes Grobe, MD, Bosch Rexroth

Bosch

Rexroth bundles global application experience in the market segments of mobile applications, machinery applications and engineering, factory automation, and renewable energies to develop innovative components as well as tailored system solutions and services. Here, Dr. Johannes Grobe, MD, Bosch Rexroth shares his views on the ‘Make in India’ initiative and the issues that need to be addressed in order to turn this initiative to a success.

A bold step “The ‘Make in India’ campaign is a bold call to make India a manufacturing hub. The focus is on getting more multinational corporations in the market by increasing the cap on FDI. This campaign has promised some business oriented policies,” says Dr Grobe.

To create inclusive growth Dr Grobe foresees ‘Make in India’ will create more employment, will ensure a more equitable distribution of income across the population and will improve the quality of life of the weaker sections of the society.

A mixed bag culture “The new, pro-manufacturing policy and the campaign is not going to be easy to deliver. India is the only country in the world which offers a unique combination of democracy, demography, and demand. There is a need to get rid of red tape, complicated labour laws, poor infrastructure, crony capitalism and corruption. This calls for a shift in the mindset of the labourer’s, bureaucrats and employers. These are some of the major hurdles that need to be overcome,” remarks Dr Grobe.

Bosch Rexroth is a global giant, gone local Bosch Rexroth has got a long standing history in India. The old plant in Ahmedabad was started as a joint venture in 1974. Since then the company has grown by leaps and bounds and today. “We are developing ourselves in-line with the market across India. To achieve this, we are designing and manufacturing new product solutions locally in the region. The new plant at Sanand, Gujarat is a base for our future growth. We focus on developing adaptable local variants based on our product platforms across all key markets that understand and implement Indian requirement,” says Dr Grobe. n June 2015 n OEM Update

Air receiver Hydraulic presses Pneumatic solenoil valves Hydraulic power pack Cetop designed solenoid valve Air compressor Press brake Screw compressors Hydraulic cylinder Pneumatic tools & settings

Machine Tools

Things still need to fall in place Initiative requires things to be in place Make In India - the statement only begins to make sense when all the necessary infrastructure and processes are already in place and the manufacturers can concentrate on actually ‘Making’ here. Mr Sharma feels, “For the initiative to be successful, this theme needs to trickle down to every stage of the government machinery and the bureaucracy. The simplicity, quickness and ease with which new companies, subsidiaries can be set up and start functioning will be crucial for the program to achieve success.”

Doing business continues to be a challenge Image for representation only

The industry can benefit with the integration of the global best practices and the educated talent pool to take the manufacturing to the next level.

6th Anniversary

Lalit Sharma, Director, Rigibore India

Rigibore

produces special tooling, specifically boring bars, for the automotive, aerospace, marine, agricultural and heavy plant industries. Rigibore has been established as a global supplier of special boring bars for over 30 years. In an interview with OEM Update, Lalit Sharma, Director, Rigibore India shares his views on the steps to be taken to renew our economy and steps to make the ‘Make in India’ initiative a success.

An encouragement for Indian business “Make in India” is an ambitious and a great initiative by the government. India, after now being recognised globally as a competitive manufacturing destination, needs to enter into the next stage of being recognised as the preferred country for supplying high-end technology solutions. In this regards, encouraging the Indian businesses and inviting the global expertise to make in India will certainly help realise the status of being an advanced manufacturing nation. The industry can benefit with the integration of the global best practices and the educated talent pool to take the manufacturing to the next level. 32

Though the amount of bureaucratic procedures and regulatory requirements have been substantially reduced over the years, setting up businesses, and to get them running quickly, continues to be the single biggest hurdle for small companies when it comes to India, opines Mr Sharma. He adds, “Acquiring resources like land for setting up manufacturing is still a very time consuming and laborious process which is the reason for delayed start-ups. The other major challenge presently is the high interest rate and the cost of capital in the country.”

Loans should get cheaper Improved infrastructure for manufacturing with regards to road connectivity, power and other facilities is crucial to promote domestic manufacturing setting up of new manufacturing and industrial parks spread across the country. “The government with the central bank should work towards a low interest rates regime to kick-start the investments in the manufacturing sector. The initiative must be complemented by easy procedures, documentation and quick approvals to start businesses,” Mr Sharma said.

Rigibore to start “Making in India” Though Rigibore has been a niche player in the Indian market for years, most of its business was handled out of the UK. Rigibore India was set up a couple of years back to have a direct presence in the Indian market and get closer to the customer. Since then, the company has strengthened its Indian office as a sales, design and application engineering centre for Indian customers. Rigibore plans to set up a design and manufacture facility in Bengaluru in the near future. This will be the second place of manufacturing apart from our main facility in Cornwall, UK. “We are finalising the plans and in talks with the industrial development authorities to establish this set-up. We intend to get the design facility up and running and hopefully start ‘making in India’ in the near future,” Mr Sharma informed. n June 2015 n OEM Update

Machine Tools

Investments and reframed policies will drive growth

Harshal Jayavant, President, JK Files

been allocated to modernise the auto components industry by providing interest subsidy on loans and investment in new plants and equipment. “$ 388.5 mn has been allocated to enable the industry to adopt and implement global performance standards. ACMA has partnered with Auto Care USA, SES Germany for transfer of skills and knowledge which will act as an enabler to facilitate best manufacturing practices, especially in the SME segment.

There must be government support in implementing IT enabled manufacturing processes and systems.

Files India Limited, a subsidiary of Raymond Ltd., is today the largest producer of files in the world. In an interview Harshal Jayavant, President, JK Files talks about the opportunities for files and drills industry out of ‘Make in India’ initiative.

Initiative improvises on policies framed earlier The sector policies introduced under ‘Make in India’, other than Automotive Policy 2002 and Automotive Mission Plan 200616, offers various enablers of growth for the sector. Funding of $ 200 mn has

Success lies in filling the manufacturing skills gap The success of ‘Make in India’ lies in removing the bottlenecks the country’s supply chain; look at improving infrastructure and optimal supply of skilled human resource. Mr Jayavant observes, “There should be increased interaction between the industry and educational institutes to facilitate skill development in-line with the demand. Domestic manufacturing and demand will also drive growth. This can be achieved when the government implements monetary and fiscal policies that are reframed to suit the economy. The government has the scope

to improvise several factors that will drive growth.”

Skill development is crucial Mr Jayavant firmly believes that improvements and innovations will drive every sphere of manufacturing. He says, “There must be new initiatives to provide trainings on lean manufacturing, 5S, and quality systems. This will also require an optimal supply of skilled human resource. There must be government support in implementing IT enabled manufacturing processes and systems. There must also be support by providing consultancy services for the MSME segment. There must also be incentives linked to quality.”

JK believes in improved efficiency Mr Jayavant asserts, “At JK, we have increased the focus on quality improvement, cutting down manufacturing lead-times and increasing customer level service. We also implement best known tools for manufacturing planning and optimisation of supply chain. We also believe in developing a cultural mindset to adopt lean principles”. n

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Machine Tools

Ready for the transition

When it comes to automobile and its components, India is well positioned to strengthen and expand its position as a global auto hub. Ameer Ahamed Munaff Managing Director, FEIN Power Tools India Pvt. Ltd.

FEIN 6th Anniversary

India, belonging to the machine and power tools category and being a supplier of power tools to the metal, automobile and other manufacturing industries, sees this ‘Make in India’ campaign as a much needed intervention from the government to boost the GDP in the manufacturing sector. Commenting on the ‘Make in India’ initiative as far as machine and power tools industry is concerned, Ameer Ahamed Munaff, Managing Director, FEIN Power Tools India Pvt. Ltd. says “The overall outlook is positive, with leaders across the industry expressing confidence in this economic revival through this campaign. FEIN products are manufactured completely in Germany hence this campaign does not impact us directly, but indirectly we are expecting a good growth as our tools are widely used in the manufacturing industries which will create a demand for our machines when the industry picks up growth.” India is the seventh largest producer of automobiles in the world with an average annual production of 17.5 million vehicles from 4 large auto manufacturing hubs across the country. “Now that more such hubs are in the planning stage and FEIN power tools having a good patronage for fastening tools in the assembly line production in the automotive sector, we are set to use this pace to push automotive range of tools,” Mr Munaff says. “When it comes to automobile and its components, India is well positioned to strengthen and expand its position as a global auto hub given that India has all of the major ingredients like steel and other non-ferrous metals required for manufacturing automobiles.”

leading to changing economies, observes Mr Munaff. While continuous change in wages, energy costs and productivity are shifting the global standings on cost competitiveness, factors other than cost are becoming more and more important for companies to decide the location for sourcing and manufacturing. China is facing with its rising wages and increasing cost of production which might lead them in to losing its battle over cost advantage. The European market on the other hand is subduing their share of the global manufacturing by giving a tough competition in terms of cost and beating other players over quality. India, in this competitive global environment is starting from scratch, where, even its peers like Indonesia and Malaysia are performing fairly better. In this situation, Mr Munaff feels, “India needs to invest more on infrastructure development and education to foster the semi-urban and rural areas thereby giving them a fair chance to enhance their skills to get a job in the leading manufacturing sectors, including automobiles, chemicals and textiles. The major reason why any company would outsource their manufacturing requirements to another country is cost and if India could maintain the cost advantage, quality and constantly keeping a tab over the increase in wages and other factors like power and infrastructure; there is nothing that could stop in investing in India.”

Challenges Though ‘Make in India’ campaign has received applauds across the industry, challenges are many. According to Mr Munaff, “The easiest of the tasks that needs to be achieved is cost driven production but the toughest challenge would be to address competitiveness in non-cost factors.” To gain investor confidence and attract high FDI in the future, India would need to fix its poor infrastructure by investing considerably in highways, ports, railways and power plants. New labour laws and a simpler tax structure could work better in lot many ways to constitute a better relation with the investors. “India will need to show dramatic improvement in its ease of doing business,” Mr Munaff adds.

Road to success

Resolving these non-cost factors and building a positive image around these improvements in the international arena are crucial for India to succeed in future. “India should break free from the jinx to truly show what it is capable of. India must create a brand image or USP that puts our products in the lime-light. The next big challenge would be ‘Buy Indian’ to create the demand as the supply will be surplus,” Mr Munaff opines.

“Make in India” campaign has all potential to be a successful long-term plan for growth, yet the strategy, while commendable, is not easy to achieve as the world is fast changing with the imbalance in the manufacturing between the developing and the developed countries that is

A latest survey in U.S showed that Americans purchased more “Made in USA” products for patriotic reasons like keeping jobs to themselves. This trend if employed properly can help succeed the “Make in India” campaign. June 2015 n OEM Update

How to deal Commenting on the steps to be taken by the govt to promote domestic manufacturing in the machine and power tools sector, Mr Munaff says, “Tax seems to be a very complex problem for the investors and new entrepreneurs as the tax percentages varies from state to state. A unified system will create more transparency and better understanding of the procedures.” The biggest of the problem faced in many Indian states is power shortage. Infrastructure is the backbone of any economy, and is arguably the single most important factor that separates the developing country from the developed. The right infrastructure ensures a timely and effective supply chain of raw materials to electricity to the manufacturing process which also creates a seamless link across production hubs and end markets—both domestic and global. Unfortunately, India lags behind in this key area. Over the past few decades, even when growth paced, the country has failed to match the investment in infrastructure development. Over the last 20 years, Indian manufacturing sector has only grown from 1.2 to 2.5 per cent along with the overall economy whereas the IT-BPM sector in India grew at a compound annual growth rate (CAGR) of 25 per cent over 2000-2013. The number of jobs in the manufacturing sector has also remained low over the last 20 years, increasing only by 1.8 per cent per year from 37 and 53 million. This contrasts with the IT sector, which has increased by 6.5 per cent per year during the same period, growing its share of India’s labour force from 22 to 31 per cent and now accounting for 150 million jobs compared to approximately 80 million in 1993.This shows a trend in people preferring to white collar jobs over the jobs involving physical work leading to a shortage of the skilled labours. “This void should be bridged immediately as the ‘Make in India’ campaign will open up more jobs in the manufacturing industries,” Mr Munaff said.

FIEN’s initiatives India is a very strategic market among the global FEIN group. FEIN India was set up in 2009 as a hub for sale and service of power tools for metal, interior construction and automotive sector. Subsequent to that, FEIN has now set up an offshore unit for design and development centre which supports FEIN global corporate office. Explaining the company’s expansion plans, Mr Munaff said, “Our next step would be setting up a manufacturing unit for which the proposal is under serious consideration. Things are looking positive especially after the first measures by the government to increase the efficiency of government functions aimed at increasing the ease of doing business. If in the way everything goes as expected, we would also engage in the “Make in India” campaign.” The government has announced reforms to boost manufacturing growth to 10 per cent per year by promoting “Make in India”, an initiative aimed at creating 100 million jobs over the next decade and bringing manufacturing up to 25 per cent of Indian GDP. To fillin the demand for skilled labour force in India, FEIN India is in the process of starting FEIN Tech Institute as a part of its corporate social responsibility programme. This institute will train the economically disadvantaged and deserving students in power tool technologies and equip them with vocational skills for employment. “India has a large percentage of youth who have not been able to complete their formal education and also lack the required vocational skills to be gainfully employed and this FEIN certified programme can help in filling this void and make them eligible for employment,’ Mr Munaff concludes. n June 2015 n OEM Update

Machine Tools

India needs to get its new tax right Kulkarni says, “The main success factors lie in linking the ‘Make in India’ initiative to other policies and schemes of the government and creating a complementing environment.” For example, infrastructure development like expressways, bridges, ports, and railways can act as a boost to ‘Make in India’ in two ways: attract industries to set-up manufacturing base and create demand for commercial vehicles which in turn have set-up plants in the first place.

GST introduction will be the biggest contributor to ‘Make in India’ initiative. Rajesh Kulkarni, Vice President - Sales & Marketing, Hella India Automotive Pvt. Ltd.

6th Anniversary

Hella India Automotive (HIA), the wholly owned Indian subsidiary of German automotive parts supplier HELLA, is an important electronic and component supplier for the Indian automotive market. HIA is into the business of development, production and the marketing of lighting and electronic components and systems both for vehicle manufacturers and for other suppliers. With plans to harness its global technologies and customise them for OEMs in India, Hella expanded its Dhankot facility in Haryana in October last year. It introduced state-of-the-art SMT lines for its key focus products - Body Control Module and Remote Key Entry for Indian customers. The company would like to continue its expansion in India. In an interview with OEM Update, Rajesh Kulkarni speaks about Hella’s aggressive strategy in line with the government’s ‘Make in India’ mission.

“Labour law reforms should ensure consistency with ‘Make in India’ schemes,” Mr Kulkarni suggests. “Skill development should be made part of contract negotiations.” Tax rationalisation is a major reform that the government should execute for ‘Make in India’ success. According to Mr Kulkarni, GST introduction will be the biggest contributor to ‘Make in India’ initiative as multiple filings, reporting structure will be done away with and companies in turn can spend that time and resources in more productive activities like R&D, quality improvement, export marketing, etc. “Chances of graft will also reduce dramatically,” he points out.

Expected govt. initiatives While talking on the steps to be taken by the govt to promote domestic manufacturing in his business sector, Mr Kulkarni urged • Create policy framework for usage of electric vehicles (passenger vehicles and 2-wheelers) which will create a market to achieve critical mass for suppliers offering battery, motor and control technologies. • Implement fuel efficiency, emission and safety legislations to be at par with international standards and bring the entire country into this ambit. This will create a market for various new products and technologies within a vehicle.

The advantages Terming ‘Make in India’ a ‘welcome initiative’ for industry and particularly the automotive industry in India, Mr Kulkarni says, “Automotive component and system suppliers like Hella stand to benefit and this will trigger a chain reaction downstream to the OEMs and the end consumer will get access to worldclass products at better value for money.” Especially for automotive electronics companies like Hella, ‘Make in India’ initiative can drive domestic development. With technological solutions on offer, OEMs will be able to create value proposition for the Indian consumers and for export markets, Mr Kulkarni observes.

Hella and ‘Make in India’ Hella has made significant investment in a state-of-theart electronics assembly manufacturing set-up in India. The company would like to continue to expand and invest as and when required. “Hella will bring in new products and technologies which will contribute to environment-friendly, safer and comfortable mobility solutions for all sections of the society. That would include but not limited to sensor products in the areas of exteriors, HVAC systems, battery and steering systems,” Mr Kulkarni informs. n

“The initiative will create jobs and the industry can do justice to the millions of engineers who are qualified every year in Indian universities. There are significant job opportunities for mechanical, electronics and IT engineers,” he adds.

Success route Talking about how ‘Make in India’ can achieve success, Mr 36

June 2015 n OEM Update

Machine Tools

DISA India celebrates Customers’ Day DISA India celebrated “Customers’ Day” with more than 60 participants attending from 45 companies across India at its Tumkur plant, Bengaluru, on 27th April. The profile of the participants included senior management and owners of the foundries and castings units. The programme began with a welcome note followed by a technical presentation and an exhibition of Wheelabrator’s new generation shot blast machine VH10/12, DISA MATIC 030 machine and DISA MATCH 20/24 machine. The event was highly technical and completely focused on the display of 3 machines. “These three exhibits can be a game changer in the Indian foundry industry in coming years,” said Viraj Naidu, Managing Director, DISA India Limited in his welcome address. . The company presented next generation innovations as follows: Wheelabrator VH-10/12: Wheelabrator offers a new Hanger type solution for foundries. Hanger type blast machines are very flexible solutions and meet jobbing foundry/forging company requirement cost effectively. The only variable factor is the fixture design, which gets modified with respective parts. DISA India continued to focus on these machines and tried to optimize solutions to give customers increased added value. Its key features include: small foot print; pit-less machine; load carrying capacity of 800kgs/hook; high performing wheel (SATURN HD); its safety door is operated through electromagnetic motor, etc. Further, it can install, connect and blast with quick installation time; it is easy to move the machine if the production process changes and has a magnetic separator (optional). New Generation DISAMATIC 030: The company’s DISAMATIC offerings have been producing castings at the lowest cost per casting. Its innovative DISAMATIC 030 -- the first DISAMATIC moulding machine ever produced in India -- includes high-end hydraulics, and various TPM concepts like visibility while in operation with transparent doors. There are 8 “Made in India” DISAMATIC 030 moulding lines in operation. The product’s key features include: it can produce up to 250 uncored moulds per hour and/or up to 220 cored moulds per hour; with mould sizes of 480x600x120-340 mm or 535x650x120-340 mm; it has high-pressure double-sided squeeze for highdensity mould consistency; straightforward operation and maintenance; lower mismatch; high uptime; lower capital investment; shorter payback time, etc. Besides, it offers years of profitable service; fast delivery of original spare parts; hotline support; on-site technical support from offices close to you, etc. June 2015 n OEM Update

DISA MATCH 20/24: DISA India’s advanced horizontal flaskless moulding machine was launched at IFEX 2012 in Bengaluru. The revolutionary DISA MATCH moulding technology offered several options available to foundries looking for efficient, high-quality production of castings in shorter runs with frequent pattern changes. It showcased its latest DISA MATCH 20/24 to customers which is designed and manufactured to deliver high capacity of 180 uncored mould per hour; more precise or maximum machine related mismatch guarantee of 0.15 mm; repeatable and automatic core setting with Automatic Core Setter (CSE); easy and fast pattern change using Quick Match Plate Changer (QMC); high uptime with local availability of parts and service; lower capital investment cost as it is available for sale in rupees in India. There are 35 DISA MATCH moulding machines in operation in India. For more information contact: DISA India Limited at Bangalore@noricangroup.com 37

Machine Tools

“Support beyond demarcation of manufacturing zones” positioning, machine tools and metrology equipment. As a mid-sized company with a highly motivated and quality conscious staff, we are flexible enough to meet all technical requirements of any customers.” GMT currently employs around 350 people. Mr Jagannathan is also responsible for developing GMT’s Original Equipment Manufacturer (OEM) specials and export customer base.

Challenges to overcome

6th Anniversary

K Jagannathan, Executive DirectorMarketing and Sales, GMT

Over the years manufacturing has changed – it’s not only about technology, processes or skills – it’s about support beyond just demarcation of manufacturing zones.

Guindy Machine Tools (GMT) was founded in 1959; independent India was 12-year old then. The new national leaders infused enthusiasm into the young and enterprising to use technology and know-how from their own country and establish business to open up the economy. GMT’s founder P Venkat Raman inspired by the new government industrial policy was determined to fulfil his childhood ambition to “to own machines and craft artefacts”. The demand arose for products like lathes and workholding devices for lathes such as chucks. GMT zeroed in on chucks, fully aware that every lathe used would need a good quality chuck. Today, GMT has emerged as one of the leading manufacturers of workholding devices and metrology equipment in India. It manufactures a range of manual chucks, power chucks and special chucks. GMT makes custom built chucking system for special applications. ‘Make in India’ possibilities Welcoming the ‘Make in India’ initiative, K Jagannathan, Executive Director- Marketing and Sales, GMT said, “We have the expertise and the manpower to produce the best. For more than 50 years, our company has specialised in the production of high precision workholding devices, work 38

There are several challenges in manufacturing – it is not just allotting land, having a large raw material base or a large pool of skilled workers. Good infrastructure and basic facilities is a must. “Over the years manufacturing has changed – it’s not only about technology, processes or skills – it’s about support beyond just demarcation of manufacturing zones,” remarks Mr Jagannathan while highlighting the challenges before ‘Make in India’. Commenting on how ‘Make in India’ can achieve success despite challenges, Mr Jagannathan suggests for eliminating excessive permits especially for small familyrun businesses. He said, “While the automated large factories are part of our greater vision, they will still be served in India by thousands of small family businesses as suppliers. Having the same rules for them as for big businesses is extremely inefficient.” Mr Jagannathan also advocates for a single-window for quick efficient processing. Lack of basic infrastructure is a major concern for the Indian industry. Mr Jagannathan observed it is no use allotting a manufacturing zone without any basic infrastructure. “We have personally experienced this aspect. Setting up a plant in an allotted manufacturing zone without reliable communication, no network connection from any service provider and the agency cannot see beyond the allotted real estate. So we have to get our basics right, only then we can think of achieving success,” he adds. Further, the foundry industry needs massive support, Mr Jagannathan demands. “Fluctuating prices in raw materials, shortage of power and an environment policy which only serves to hold back rather than promote manufacture of castings is not a good start for a ‘Make in India’ initiative,” he adds.

GMT’s future roadmap GMT stays in touch with rapidly changing technology by introducing new processes in design, manufacture and management. Existing processes are constantly reviewed and computerised. “We will continue to set the pace for further developments in its chosen technologies of workholding, surface finishing and metrology,” Mr Jagannathan concludes. n June 2015 n OEM Update

Machine Tools

Make in India – A promise for young entrepreneurs increases accordingly. Need for quality manpower is one of the fundamental building block for ‘Make in India’. Work force with adequate knowledge on manufacturing process and practices are the best resource for any production house. At times, the lack of such manpower in adequacy would make the manufacturing companies underperform.

‘Make in India’ has developed entrepreneurial mind-set and encourages the budding of small and medium scale industries. Maulik Patel, Executive Director, Sahajanand Laser Technology Ltd.

Sahajanand Laser Technology Ltd., a pioneer in the world 6th Anniversary

of lasers in India, offers total solution with a range of laser systems for diversified industrial applications such as laser cutting, marking, welding, micro machining, solar cell scribing and cutting, and diamond processing. SLT Ltd. is one of the few manufacturers of customised CNC laser solutions. In an interview with OEM Update, Maulik Patel, Executive Director, Sahajanand Laser Technology Ltd. (SLTL) details his commitments toward ‘Make in India’. Commenting on the opportunities for laser industry out of ‘Make in India’ initiative, Mr Patel said, “It has a wide impact on our industry. Not only we, but the ancillary and supportive industries have got a positive impact through ‘Make in India’ movement.”

A positive sign ‘Make in India’ initiative aims at increasing the manufacturing possibilities in India. “It has facilitated the emergence of many young companies involved in manufacturing varied engineering equipment and parts. It has developed entrepreneurial mind-set and encourages the budding of small and medium scale industries,” Mr Patel said. Terming the ‘Make in India’ initiative as a ‘positive sign’, he adds, “Down the line 15 to 20 years, these companies could turn out to be an industry leader in any aspect. Proper and timely government intervention and assistance during times when and where required would make it possible.”

Success path The ideology of ‘Make in India’ concept is to develop standard of living in India. Increasing the demand for products manufactured in India and increase in purchasing power of Indians are the parameters around which the ‘Make in India’ concept revolves. Mr Patel outlines a few aspects which would drive ‘Make in India’ to success: Skilled manpower With increase in foreign direct investments, the job market 40

Education is the only source that could pump the economy with properly skilled work force. Education system should focus on concepts behind current innovations and critical understanding on the bed rocks of futuristic inventions. The government should encourage and provide avenues for legitimate training centres focusing on manufacturing practices and Industry based skill development with practical knowledge and experience. Infrastructure Industrial hubs or areas could be a blooming place only when the infrastructure and basic amenities are in place and are available for consumption without interruption. Roadways that could accommodate heavy vehicles, proper connectivity to all hotspots across the country, continuous supply of electricity at a nominal price are few such amenities that has to be looked at in order to accomplish successful implementation of the ‘Make in India’ concept. Boost up innovation Encouraging small and medium scale industries to beef up their R&D would pave way for a strong and resourceful platform for foreign investors. It would reduce import of scientific and hitech manufacturing components or equipment from abroad. It results in reduced manufacturing cost. Also, it would make R&D as an integral part of culture in many Indian manufacturing firms – makes them strong in intellectual property and promote them as a global player by exporting their products. By this, the nucleus of the Prime minister’s ideology to ‘Make in India – increase in demand and purchasing power of Indians’ will be accomplished.

Challenges before ‘Make in India’ The main challenge before ‘Make in India’ is to make its core values reach the small and medium scale industries. Though proper clarity on the policies, regulations and procedures are restructured by the government, it has to be ensured that it is properly utilised by the tiny manufacturing or service providing firms. According to Mr Patel the factors that stand as challenges to ‘Make in India’ include: Channelising the SMEs Whether the Small and medium scale industry units play a sizable role or not, whatever they manufacture should be reliable and meet the relevant international standards. Making them focus on improved product reliability is one tough agenda standing in front of ‘Make in India’. Making them focus on prudent manufacturing techniques so as to reduce the manufacturing cost and product turnaround June 2015 n OEM Update

Machine Tools time is yet another challenge. It could be achieving by properly channelising the SMEs through regularised associations. Manufacturing cost Strong competition from foreign brands - Competitive Export subsidies provided by many countries snatches the domestic demand pie from the Indian manufacturers. Prevailing interest rates, taxes and duties have made few industry units to face tough time to sell their products in both domestic overseas market despite the right technology and solution. The increase in manufacturing cost has led to this. To facilitate an optimal manufacturing cost, the government shall consider revising the duties and interest rates.

Proaktive Engineering Services We provide engineering Services of CNC Machines in the areas of maintenance, commissioning, retrofitting, Automation, Training (in maintenance and programming), refurbishing Spares (Electrical, Electronic, Hydraulic, Pneumatic and Mechanical), new and pre used machines.

Steps to be taken to promote domestic manufacturing Laser systems industry demands lots of R&D. SLTL manufactures hi-tech laser equipment that has a wide spectrum of applications across key industries both in India and abroad. The systems that the company manufactures have to be customised in many ways so that the demand of various industries and processes could be met. This means that continuous innovation, consistent product improvement and progressive R&D are inevitable. The case is similar to many other Indian manufactures in different domains. Mr Patel recommends few factors that may be considered by the government to promote domestic manufacturing: Land cost Cost of real estate consumes a greater pie from setting up a basic workshop to a state-of-the-art factory. The government should regularise and monitor the superficial increase in the cost of land located in industrial areas. Strong rules that ensure the proper and timely utilisation of purchased land in an industrial area has to be implemented across the country. This would curb the possibilities of superfluous hike in land rates. Also, in order to encourage the companies involved in R&D, the government should allot land at a subsidised rate. This would help those companies minimise their production cost. Interest rates Credit is the oxygen for any business. Specifically for manufacturing companies driven by R&D and innovation, it’s the credit availability that makes them going. The government should identify companies that involve in R&D of hi-end technology based products and could enable them to access credit at cheaper rates. Recognition Preference to Indian products should be given whenever it comes to any government procurement. With all challenging capabilities and performance, the Indian products could have an edge overseas when their products are said to be proven and opted by the Indian government’s manufacturing agencies. Subsidies for innovative products While considering the strict competition faced by Indian manufacturers in local markets, it’s the price factor that rules them out from the competition. Buyers could be encouraged to opt for Indian products by providing them loans at a subsidised rate.

Focus on quality SLTL focuses on hi-tech scientific machineries and products. It makes sizable investments every year towards R&D. In order to capture the domestic and global markets, the company offers industry and application focused products. Talking on the quality of SLTL products, Mr Patel said, “Our products are manufactured to the global standards. We adhere to fine-tuned manufacturing practices with a motto to achieve ‘zero defect and zero effect’. We represent India’s technological advancements to the globe through our products.” n June 2015 n OEM Update

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Machine Tools

igus’s new energy supply system for rotary motion up to 7,000 degrees

The twisterband HD is one of more than 100 innovations presented by igus at the 2015 Hannover Messe

Rotary

motions in machinery can be tricky when managing cables and hoses. In order to protect and guide them safely, igus has expanded its range of energy chains for rotary motion with a “heavy duty” version of its twisterband. The new twisterband HD is an even stronger, compact, spiral-shaped energy chain for circular motion, with rotations of up to 20 rotations possible. igus has developed the twisterband HD for guiding energy, data and media cables to give operational and functional reliability in rotary motions with high loads. It combines the design features and qualities of the proven twisterchain, a circular energy chain for rotary motion up to a maximum of 360 degrees, with its twisterband, the winner of the Red Dot Design Award. The new twisterband HD combines the strength and stability of the chain with the compactness, flexibility and the rotation angle of the band and therefore fills a gap between the two igus products. To deliver the “Heavy Duty” (HD) in the new “twisterband HD”, the designers at igus have reinforced the band segments significantly and constructed it for more strength and stability. On the other hand, a hinge was developed for the connection of the individual segments, so that the twisterband HD withstands extreme loads with exceptional flexibility and rotational mobility (up to 20 times around its own axis). By using this design to connect the elements, the individual parts can be injection-moulded from the standard igus material for e-chains. The twisterband HD is optimised for temperatures below 0°C and therefore suitable for outdoor use.

Compact design for cable protection in the smallest installation spaces The twisterband HD guarantees high strength with minimal installation space requirements. The outer 42

diameter of this product is just 300 mm, the height starts at 250 mm and varies according to the required rotation angle upward. Due to the innovative design, high angles of rotation are possible: horizontally to around 7,000 degrees and vertically to around 3,000 degrees. The design principle also open up the potential for larger versions. But despite this rotational capability, the cables are always well protected. Combined tests with chainflex cables in the igus’ in-house lab arrived at a service life of one million rotary cycles and more. The predefined minimum bending radius contributes towards this, preventing damage to cables. The special hinge design enables a fast filling from the outside. Together with the tribo-optimised high-performance plastic of the band, a long service life is ensured even under difficult ambient conditions such as temperatures from -40 C to +80 C. Technically advanced, yet inexpensive, the twisterband HD is the ideal, low wear and low maintenance solution for carrying cables in rotary applications, encased in a compact and tough guiding system. Caption: At the Hannover Messe, igus presents the new twisterband HD for rotation in very confined spaces with very high load capacity. (Source: igus GmbH) n Contact: Harish Booshan, Product Manager E-ChainSystems & ReadyChains igus (India) Private Limited 36/1, Sy. No. 17/3 Euro School Road, Dodda Nekkundi Industrial Area - 2nd Stage, Mahadevapura Post, Bengaluru - 560048 Tele: +91-80-49127809 (Direct) Harish@igus.in www.igus.in June 2015 n OEM Update

Power Build

Automation 48

Change the way businesses work Raj Singh Rathee, MD, KUKA Robotics (India)

Ease of doing business should be priority Rajeev Sharma, Mitsubishi Electric India

Make in India, efficiently Vineet Seth, MD – South Asia and Middle East, Delcam Ltd., UK

Churn out manufactured products faster

‘Make in India’ will help small scale industries

Atul Sareen, MD, Infor India

K. Manickam, CEO, CAD Macro Design & Solutions Pvt Ltd

SME’s can make it happen Vikas Khanvelkar, MD, DesignTech Systems Ltd

Create environment conducive for investment Dileep Kumar, Managing Director, Dirak India

Stakeholders must come together and synergise Ashish Manchanda, Managing Director, Finder India Pvt. Ltd.

Focus on ease of doing business

Global factors will decide the success of ‘Make in India’

Manish Walia, VP, Industrial Automation Business Group, Delta India

Shailesh Mehta, Director, Mehta Cad Cam

Goals are clear, but more to be done Rajesh Kushwaha, Managing Director, Multi Axis CNC Robotics

Automation

Change the way businesses work “We have to completely redesign every process which is in place, right from government documentation requirement to implementation.”

Image only Representation

He continues, “The government must equally support the existing companies the same way as the new ones. Companies with a clean record can be given a higher priority in the form of a ‘single window’ to address any challenges they face from central or state government agencies. We feel the state governments must have a synergy with the central government agencies. Special forms are needed in some states like UP to bring the goods in. There are cities still running their local city taxes as Octroi.”

Challenges before ‘Make in India’

We have to completely redesign every process which is in place, right from government documentation requirement to implementation.

6th Anniversary

Raj Singh Rathee, Managing Director, KUKA Robotics (India) Pvt. Ltd.

The world’s first industrial robot was not installed until the middle of the 20th century. Established in 1973, KUKA developed the first industrial robot with six electric motor-driven axis, called FAMULUS. In 1996, KUKA Robotics achieved a quantum leap in industrial robot development. That year saw the launch of the first PC-based controller, developed by KUKA.

Mr Rathee shares, “We did not feel yet any significant difference, before and now after Make in India campaign. It looks like that there is just a new term Make in India.” The top level on one side wants to make it a success, whereas major challenges exist in the mindset of present staff working in the same manner for so many years and making sure that it stays difficult where it is should be easy. He says, “People are into habit of delaying the matters. This will take time to change. It is not a matter of some days or weeks and will take a long time. The government can hold such officials accountable for their tasks to ensure the matters are resolved faster.”

Initiative by KUKA To this Mr Rathee shared, “When the campaign started, we explored the possibilities to make some accessories for the robotic cells for domestic consumption and exporting to the Middle East and SAARC countries that are also available from Germany.” n

In an interview with OEM Update, Raj Singh Rathee, Managing Director, KUKA Robotics (India) Pvt. Ltd. speaks about how ‘Make in India’ can achieve success.

Initiative in regards with robotics Talking on the opportunities for robotics industry out of ‘Make in India’ movement, Mr. Rathee says, “For robotics industry there are limited options to manufacture in India mainly due to a very low local consumption as well as challenges with the government processes and sourcing the right products.”

Make in India achieving success Mr Rathee believes that ‘Make in India’ can only achieve success if there are significant changes in the way business is running presently. He further states, 48

June 2015 n OEM Update

Automation

Ease of doing business should be priority Challenges before ‘Make in India’

‘Make in India’ can be successful only if manufacturers in India are allowed the ease of doing business. Rajeev Sharma, Head - Corporate Services and Strategic Planning, Mitsubishi Electric India

Mitsubishi Electric India, the subsidiary of Mitsubishi Electric 6th Anniversary

Corporation, offers a range of innovative and high-quality products and solutions in the field of factory automation, air conditioners, visual and imaging, power semiconductor and devices, photovoltaic solutions and transportation systems.

Huge business opportunity The ‘Make in India’ initiative resonates well for the electric equipment and automation industry which had borne the brunt of an economic slowdown. Following the announcement of the initiative, several global corporations announced their decision to set up manufacturing plants in India. As is the case worldwide, many of these plants will rely on high level factory automation. Sharing his views on ‘Make in India’ initiative Rajeev Sharma, Head - Corporate Services and Strategic Planning, Mitsubishi Electric India says, “We see a huge business opportunity emerging for our industry in providing electric and automation solutions. To cater to this increasing demand, our industry also in turn, will plan to invest more in setting up manufacturing facilities, research and development labs and roping in local manpower. The resulting domino effect will have a positive impact on the growth of the industry as a whole and manufacturing share in the GDP growth.”

There are many challenges faced in the sector. However, Mr Sharma feels, entry barriers and high cost of capital are the major challenges that have slowed down manufacturing in recent times. “Apart from the entry barriers, lack of ease in doing business, land acquisition challenges, lack of labor flexibility and stability of policies, lack of skilled manpower, lack of enabling environment for business and trade facilitation, lack of capacity addition in the power sector to meet industrial energy demand are few factors among others things that need to be addressed to give a push to the manufacturing sector,” he adds.

Talking about the steps can be taken by the government to promote domestic manufacturing, Mr Sharma says, “The electric and electronic equipment industry is burdened with high cost of capital, non-availability of skilled labour and rising price of operational cost since the precision needed in such products is very high.” In addition, non-facilitative tax and regulatory environment only makes things difficult. “To reduce this burden, the government should take steps toward nurturing skilled manpower across the country, working alongside private sector players towards enhancing research and development. Pushing for policies which boost investments is need of the industry,” Mr Sharma urges.

Mitsubishi Electric – strengthening manufacturing operations

Success mantra

Mitsubishi Electric India is already working on the curve in the ’Make in India’ campaign. The company’s business in India started in the mid-1950s. With the passage of time, it is trying to mould itself into the fabric of India and develop a range of innovative and high-quality products for the Indian market. These include air conditioners, visual information systems, photovoltaic (solar) solutions, transportation systems, automotive equipment, industrial automation machinery, semiconductors and elevators and escalators.

Commenting on how ‘Make in India’ can achieve success Mr Sharma says, ‘Make in India’ can be successful only if manufacturers in India are allowed the ease of doing business. “This means that they should be provided with a business environment that offers transparent policy changes, pursues an ambitious trade agenda, speedy environmental and bureaucratic clearances and an enabling infrastructure and of course, all this lowers the costs to doing business,” he explained. “Manufacturers, in turn, should not only push for low-cost goods but also for quality and reliability, while focusing on making in India for the domestic market as well as exports.”

Mitsubishi Electric India has two operating manufacturing facilities in Pune where the Nexgenie range of PLCs are manufactured and a facility where CNC and Inverters are assembled. It has a manufacturing unit in Manesar near Gurgaon which manufactures and assembles automotive equipment. The company has also announced an investment of $ 8 million for a new transportation factory being set-up in the suburbs of Bengaluru. The factory will produce transportation equipment like traction inverters, motors and other electrical equipment for rolling stock, and it will also have equipment-maintenance facility. n June 2015 n OEM Update

Automation

Make in India, efficiently industry. Over the years, India has gradually increased manufacturing share as a percentage of its GDP. “I am very hopeful that the ‘Make in India’ campaign will bring about more innovation and localisation that will fuel the growth of a lot of allied industry that tie in to the manufacturing domain,” says Vineet Seth, Managing Director – South Asia and Middle East, Delcam Ltd., UK. He is also the ASEAN Business Development Director at Delcam Professional Services Ltd., UK.

Image for representation only

6th Anniversary

Vineet Seth, Managing Director – South Asia and Middle East, Delcam Ltd., UK

India not only has the potential for domestic consumption, but we are increasingly being looked upon as a destination for quality exports to the entire world.

Delcam

is one of the world’s leading suppliers of advanced CAD/CAM for industries such as aerospace, automotive, electrical appliance, footwear, ceramics, packaging, signmaking, jewellery, toys and sporting equipment. Over the years, the company has carved a niche for itself in India. In an interview with OEM Update, Vineet Seth highlights the roadmap for ‘Make in India’.

‘Make In India’ to foster growth The CAD/CAM industry heavily relies on manufacturing growth. If there is no growth in manufacturing, chances are that there will be very little growth in CAD/CAM

Macro level policies will need to be formulated to incentivise the role played by small and medium enterprises. These should also be implemented to the dot.

He observes, “The ‘Make in India’ campaign has come at the right time. One of the major positive indicators of the country’s GDP is manufacturing. This campaign will help in fuelling innovation across the existing manufacturing infrastructure in the country, as well as motivate newer entrepreneurs to embrace manufacturing and not just limit themselves to services and trading sector.” Explaining short- and long-term effects of the initiative, Mr Seth said, “On the short-term it will foster investments, infrastructure revamp, training etc. On the longer term, it will help create a manufacturing economy that will drive the country forward. In the immediate future, it will foster a shift for a better tomorrow.”

Needs collaborative approach Describing the ‘Make in India’ as a ‘collective effort’, Mr Seth said, “If ‘Make in India’ has to achieve success, it will require that all the stakeholders come together and put in positive efforts. The government will not only have to write the policies, but should also put in mechanisms to measure the efficacy of such a policy. The advisory body should also be in touch with market realities both within the country as well as outside – and make changes to the policy and implement them, dynamically.” There are various representative bodies of many industry associations and industry clusters. Mr Seth recommends that these bodies should work with the government without bias to raise the overall manufacturing potential both within their domains as well as crossfunctionally. “Individuals and organisations should believe in the campaign and dare to innovate. India not only has the potential for domestic consumption, but we are increasingly being looked upon as a destination for quality exports to the entire world,” he adds.

Challenges and road ahead There will be numerous challenges to the campaign, right from the “Whys”, to the “Hows” and the answers to these are not always simple. Talking on the challenges before ‘Make in India’ Mr Seth says, “One of the major challenges of the campaign will be in motivating people June 2015 n OEM Update

Automation

and organisations to participate cohesively and work towards enhancing the brand value and perception of goods produced in India.”

“As part of our contribution to the ‘Make in India’ campaign, we have been speaking to customers about their pain areas and helping them address these appropriately,” Mr Seth informs.

He adds, “Macro level policies will need to be formulated to incentivise the role played by small and medium enterprises. These should also be implemented to the dot. Policy makers should understand ground reality and consider the challenges faced by the SME sector and remedy them accordingly. These challenges could be related to a wide band ranging from cost-effective access to expensive manufacturing technology and services, to more operational ones like human resources management.”

Delcam is also partnering with machine tool and cutting tool manufacturers to provide educative seminars on technology that helps manufacturing companies leverage the combined strengths of each, to be more efficient.

In short, Mr Seth believes, the ‘Make in India’ campaign will need to be looked at ‘Make in India Efficiently’ and this is the bigger challenge of the two. “The good part is that we have the momentum and energy, and we will conquer all challenges, so long as we are able to direct this momentum and energy in the right direction,” he asserts.

What are the initiatives taken by your company in this direction? Delcam is a global company. Since early 2014, Delcam is a part of the Autodesk group. In India, a large portion of its 3,000-plus customers are in the SME segment. Apart from making innovative products, Delcam also constantly encourage its customers to break the tradition; whether this is by enabling them to use latest developments in each product or by opening a new area of business for existing products by introducing them to a product or solution that caters to an entirely different business.

June 2015 n OEM Update

“Going a step further, we are also working with leading academic institutions to empower tomorrow’s engineers with cutting edge technology and manufacturing knowledge that will help them be more productive when they join an organisation tomorrow, or start up a new venture,” Mr Seth concludes. n

To share your article or case study, write us at editor@oemupdate.com

Next issue focus: l CNC Machines l Drives & Controls l Instruments & Controls l Water Treatment

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• `100

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12 • Pages

44 • Mumba

09/339

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Automation

Churn out manufactured products faster needs of assimilating the processes, automation, forecast demands and generating profitability whilst adhering to compliance,” he adds.

Image for representation only

6th Anniversary

Atul Sareen, MD, Infor India

The ‘Make in India’ initiative doesn’t eradicate the challenges faced by manufacturing sector. The government along with solution providers need to work closely to gain the desired results.

New York-headquartered Infor, the enterprise applications and services company, has carved out its own space in the business applications software sector across the industries. Infor offers deep industry-specific applications and suites, engineered for speed, and with an innovative user experience design that is simple, transparent, and elegant. It provides flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both. In an interview with OEM Update, Atul Sareen, MD, Infor India details the opportunities for enterprise application software industry out of ‘Make in India’ initiative, as well as the requisite measures to ensure its success.

Opportunities for smart enterprise application software Manufacturing as a sector faces the challenge of constantly innovating in this competitive market. Mr Sareen feels there is a need to introduce new products regularly in order to address the customer needs. “This complexity brings in the need for smart enterprise application software which can understand and address the specific 54

India has a large youth population and though agriculture employs almost 60 per cent of the population, manufacturing sector contributes as high as 16 per cent to the country’s overall GDP and hence is an important sector for the country’s growth. The ‘Make in India’ aims at making India a manufacturing hub and thereby opens a plethora of opportunities. “To make India a manufacturing hub, India will have to churn out manufactured products at a faster rate. To aide this, technology-based solutions will need to be used. This opens a wide spectrum of opportunities for enterprise application providers to work closely with the government to develop and use these solutions to gain success,” Mr Sareen says.

Need to enhance focus on R&D To become a manufacturing powerhouse, India needs a manufacturing strategy, otherwise known as industrial policy. The idea of an industrial policy is out of vogue these days. “It is seen as ineffective at best and even retrograde, running contrary to the idea of free trade,” criticises Mr Sareen. However, countries like Japan, Korea, China, and Germany have all prospered by having a clear industrial policy and steadfastly implementing it. “Majority of the western countries have seen themselves de-industrialise by not having a clear industrial policy and are trying hard to course-correct this mistake,” he adds. The ‘Make in India’ initiative seeks to make India a global manufacturing hub. To achieve this, India should be ready to tackle elements that adversely affect manufacturing process. The government must also encourage high-tech import opportunities, research and development (R&D) to strengthen ‘Make in India’ campaign. To this end, “India has to be better prepared and motivated to perform some world-class R&D. The government must ensure that it provides easily accessible platform for such R&D,” Mr Sareen recommends.

Challenges before ‘Make in India’ Even though the government introduced the ‘Make in India’ initiative, the challenges are still persistent. Manufacturing is picking up in the country again after its decline in the late nineties. Manufacturing is linked to almost all other sectors and the health and growth of this sector is a pivotal part of the country’s overall socioeconomic fabric. However, Mr Sareen feels, the major challenge which has slowed down the growth of the industry in the recent years was the high cost of capital. Another major challenge was the lack of skilled labour, an issue which still persists and needs to be addressed urgently. June 2015 n OEM Update

Automation

India has to be better prepared and motivated to perform some world-class R&D. The government must ensure that it provides easily accessible platform for such R&D.

• Liberalise financial markets: India needs huge amounts of domestic and foreign capital to achieve its potential – and a better-functioning capital market to allocate it wisely. • Improve infrastructure: One of the main reasons that hinder our growth is the poor infrastructure and domestic success cannot be achieved in its presence.

Product innovation

Suggested measures to promote domestic manufacturing

Infor understands that enterprises require solutions that cater to their individual needs, therefore the company emphasises on addressing this issue. Infor serves a wide spectrum of industrial manufacturers helping them to improve efficiency, profitability, and sustainability with the solutions tailored to the needs of both discrete and process manufacturers. It caters to a wide gamut of verticals across the manufacturing sector which include automotive, hi-tech electronics, furniture and fixtures industry, consumer packaging goods, medical devices, metal and plastic fabrication.

Manufacturing is a key vertical and the government is undertaking requisite measures to ensure its success. Mr Sareen highlights the steps to be undertaken to promote domestic manufacturing: • Improve governance: This is probably the hardest and most important task – the precondition for the rest. Irrespective of who is in power, India needs maximum governance and minimum government. There is no point having the world’s largest democracy unless it leads to effective government. • Increase trade with its neighbours: Indian exports to China could be close to $1 trillion by 2050, almost the size of its entire GDP in 2008. But India has little trade with Bangladesh and Pakistan. There’s no better way to promote peaceful relations than to expand trade – and that means imports as well as exports.

The company’s specific offerings include Infor industrial manufacturing which is a purpose-built solution suite featuring manufacturing best practices across key verticals. Another offering is Infor LN ERP solution which has helped customers efficiently plan, project costing, purchasing, and production of all of which are integral in the quest to win and service customers profitably. The product’s ease and specialisation approach towards manufacturing issue are the key factors to the selection success of the product. “We believe that the world is undergoing a digital transformation and to this end. We have designed Infor Ming.le – a comprehensive platform for social collaboration catering to the entire business ecosystem,” Mr Sareen informs. n

“The ‘Make in India’ initiative doesn’t eradicate the challenges faced by manufacturing sector. The government along with solution providers need to work closely to gain the desired results,” Mr Sareen suggests.

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June 2015 n OEM Update

Automation

‘Make in India’ will help small scale industries software for Wire EDM Machines branded as ‘MAcRO Wire’. Over the years, CAD MacRO has become a pioneer in this segment with almost 70 per cent of the market share. Over a period of time, CAD MAcRO has developed a wide range of software solutions to cater to lathe, tool design, press tool, milling and tool room management solutions. We are proud that CAD MAcRO is an Indian company in the CAD - CAM space that has diversified into a variety of products,” says Mr Manickam.

We are open to the possibilities of ‘Make in India’

Apart from being unique, our products are indigenous right from their base platform.

6th Anniversary

K. Manickam, CEO of CAD Macro Design & Solutions Pvt Ltd

CAD MAcRO is an established developer of innovative CAD - CAM products such as wire cut software (Wire EDM), Die mould ERP software, CNC turning software, CNC milling software, press tool design software and a provider of other customized engineering solutions. CAD MAcRO develops softwares that makes manufacturing, tool making, tool planning, NC programming easier and more productive and profitable. Mr K Manickam, Director, CAD MAcRO shares views on his company, the innovative products and solutions that his company offers and how it believes in the ‘Make in India’ initiative.

CAD MAcRO provides next generation solutions “CAD MacRO serves the market with its next generation CAD-CAM software solutions. We are successful in meeting up with our vision of sustained quality excellence in the last one decade of our journey which has given us a satisfied customer base of 450 plus clients. This is a landmark for us,” says Mr Manickam.

We have retained sizable market share “CAD MAcRO entered the market, eight years ago with 56

“Apart from being unique, our products are indigenous right from their base platform. We indentify our products in the Make in India category, and we are open to the possibilities that the initiative has to offer. Most of our clients are small scale industries and die and mould industries which have deliverables which are indigenous in their nature,” says Mr Manickam.

TRM software has made things easier “In the process based industries, establishing a Tool Room Management Software to integrate production, tool room and machine floor used to be a impossible as the tracking process is very complicated. The knowledge and the expertise gathered in the journey of more than one decade made it possible for us to come up with a cutting edge solution which is emerging as a demanding tool in the market. CAD MAcRO allows its products to be tested on a trial basis by die and mould industries,” observes Mr Manickam.

TRM allows better decision making “Our Tool Room Management Solution has been designed as a process tracking tool which connects end to end modules such as order book, inventory, purchase order, manufacturing, human resource, Delivery TAT up to payment follow up. Indeed, it is very tough to develop software solutions which can execute predictive and decisive moves to balance the order book pipeline according to the internal resources. CAD MAcRO has developed the ‘Shop Plan’ software, to address these problems. It provides a complete dashboard of the various reports and alerts to empower the concerned business unit to be more decisive and assertive,” Mr Manickam reveals.

We are constantly updating our products “To keep up with the competition, we are coming out with 3D solutions. We have added Human Machine Interface (HMI) touch points, and have integrated a number of Tool Automation Systems in our products and solutions. We are also continuously pursuing R&D,” says Mr Manickam. n June 2015 n OEM Update

SME’s can make it happen

The government should work out special export incentives for SMEs to encourage them to increase exports. Vikas Khanvelkar, MD, DesignTech Systems Ltd

DesignTech Systems is a leading CAD/ CAM / CAE, PLM solutions and additive manufacturing technologies provider in India. DesignTech help industries to optimise their mechanical product design and engineering processes. It has alliance with advanced technology developers like Siemens, allowing clients and partners to leverage benefits. Vikas Khanvelkar, MD, DesignTech Systems Ltd shares his views on the challenges facing ‘Make in India’ and the factors that will influence its success.

Heavy taxation is a issue Mr Khanvelkar feels, Make in India will be successful if we are able to mass manufacture the products of good quality at globally competitive rates. To make this happen there are three critical success factors. Multiple levels of taxation has to come down to make manufacturing competitive and cost effective. At present all the sub-components, components and final products are subject to taxes at multiple levels which increases the overall costs of manufacturing.

Develop world-class infrastructure Availability of well trained, readily employable skilled manpower in large numbers is very key in enabling manufacturing companies to manufacture good quality products consistently. There should be an availability of world class infrastructure like uninterrupted power, water, roads and transportation for boosting the productivity in manufacturing to global levels. Image for representation only

No success without SME’s “To make ‘Make in India’ a reality, government should address three specific challenges of rationalising taxation, encouraging skill development and building world class infrastructure. In addition, the government should make financial assistance available to SME’s to invest in modern technology. The government should work out special export incentives for SMEs to encourage them to increase exports. “If SMEs from India start contributing along with the large players ‘Make in India’ will surely happen,” asserts Mr Khanvelkar. n

June 2015 n OEM Update

Automation

The future of CAD is in the Cloud Integrating Graebert’s cloud-based Xenon CAD, Onshape users will be able to create 2D drawings directly in Onshape without any additional cost

On the sideline of COFES – the congress on the future of engineering software – Berlinbased CAD tool developers Graebert has announced partnership with Cambridgebased Onshape Inc. to embed new Cloudbased CAD technology from Graebert directly into the Onshape Cloud CAD platform. Onshape has licensed Graebert’s Xenon technology to add drafting capabilities to Onshape’s cloud-based modelling technology. Now, Onshape users will be able to create 2D drawings directly in Onshape without any additional cost. Sharing his excitement on the development of Xenon, Wilfried Graebert, founder and CEO of Graebert GmbH said, “It demonstrates that we are able to do more than just a clone product.” He adds, “Our partnership with Onshape is the first implementation of our Xenon technology platform, but we plan to also invite other developers to evaluate our solution and

create their own market-accelerated, Cloudbased CAD opportunities.” Onshape’s Drawings module which is yet to be released is powered by Graebert’s new Cloudbased CAD technology code-named Xenon. “Xenon is also available for other companies to license as a platform for their own Cloudbased CAD applications,” Graebert informed. Three years ago, Graebert began building Xenon with a vision to develop new CAD technology for the Cloud. Onshape is the first company to use Xenon, benefiting from a custom version of the platform to satisfy its specific CAD requirements and offer its users a seamless, Cloud-based integration between 2D-drawings and 3D-models. Onshape is the browser-based 3D MCAD software written by Onshape whereas Xenon is the browser-based 2D/3D CAD software written by Graebert. According to Robert Graebert, CTO at Graebert GmbH, “Xenon will eventually have all of the tools found

in desktop ARES, but OEM customers get to decide which tools to expose.” ARES is the desktop 2D/3D CAD developed by Graebert. Adding Xenon in Onshape will allow a mechanical engineer to come up with drawings suitable for manufacturing. Many of the tools involve annotating 2D views though there are commands for touching up drawings as well. Onshape claims to be the first full-cloud 3D CAD system which runs in a Web browser and on any mobile device. Onshape uses cloud-native documents, not files. In addition, Onshape opens DWG and DXF files for viewing and editing. Graebert offers 2D and 3D CAD technology as a platform for powering highly-popular CAD solutions on the desktop. “Between these OEM partnerships and Graebert’s own sales of ARES Commander on Microsoft Windows, Mac OS and Linux, more than 7 million users worldwide now rely on Graebert for the most demanding desktop CAD applications,” Graebert said issuing a statement. n

HARTING M12 with conduit still better protected the corresponding protection classes and provide strain relief, seals for various cable diameters from 4.5 to 8.8 mm are included in the package. Caption: M12 connector protects the attached cable from external influences even better in the new “M12 with conduit” version n

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features accomodates plastic tubing of a nominal 10mm width (NW10). This provides customers with the option of adding protection to applications by simply fitting a plastic tube. The connector and the associated cable are joined with a reliable crimping method and can be supplied either as 4 poles (d-coding) or 5 poles (a-coding), both as plug and socket. In order to achieve

HARTING India Pvt Ltd Abhishek Bimal Assistant Marketing Communications Manager 7th Floor (West Wing), Central Square II Unit No.B-19 Part, B 20&21, TVK Industrial Estate Guindy, Chennai - 600032 Tele: +91- 44-43560415 Fax: +91-44-4356 0417 E-mail: abhishek.bimal@HARTING.com www.HARTING.in June 2015 n OEM Update

Create environment conducive for investment We still have to improve on creating a business-friendly environment with easier approval of projects and set up hasslefree clearance mechanism. Dileep Kumar, Managing Director, Dirak India

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Initiative will take India to the next level “For long, India neglected manufacturing and relied more on the services sector for growth. We look at ‘Make in India’ initiative as a very important initiative to take the development of India to the next level,” observes Mr Kumar.

Create a level-playing field “For ‘Make in India’ to be a success, the first step is to create an environment that encourages people to invest in manufacturing sector. The government is currently doing lot in this area. However, infrastructure improvement, easy environmental clearances and a better tax regime are required to create a level-playing field for manufacturing in the country and to reduce our dependency on imports,” remarks Mr Kumar.

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Improve power and infrastructure “We still have to improve on creating a business-friendly environment with easier approval of projects and set up hassle-free clearance mechanism. Power and infrastructure requires lot more improvement. Creation of skilled man power, affordable loans and the list only gets longer,” suggests Mr Kumar.

Sheet-metal fabrication is our forte Dirak India started it’s Indian operations in 1997 and it opened its manufacturing facility in 2014. The company’s products go into various industries like energy, machine construction, railways, transportation, IT and into any kind of sheet-metal fabrication. “We see growing potential in each of these areas and ‘Make in India’ is the right approach for kind of products that we make. We are happy to contribute in our small way to be part of this movement,” predicts Mr Kumar. n June 2015 n OEM Update

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Visit us at www.dirak.com 59

Automation

Stakeholders must come together and synergise industry segments like the energy segment, metallurgy, petrochemicals, solar, water treatment, chemicals and fertilisers, automotive, railways, building infrastructure, etc. In all these areas, there is a big gap between the levels of automation achieved so far and there is a need to adopt the innovation’s that enhance the reliability of operations through automation in the control systems of plants and buildings,” says Dr Manchanda.

Stakeholders should come together

The challenge in the Indian market is that the decision makers within the industry are not always able to spend time on selecting the right mix of technology and price.

6th Anniversary

Ashish Manchanda, Managing Director, Finder India Pvt. Ltd.

Since

last 60 years, Finder has been a pioneer in industrial relays and timers on the global scale. The range of relay includes Interposing as well as power relays in electromechanical and solid state technology. Finder has one of the most reliable ranges of modular contactors, staircase timers, PIR movement detectors, presence detectors, time switches, light dependent relays, electronic step relays and dimmers, which has been saving energy on a host of different installations in industry. Finder products are used in a wide variety of applications including DCS and PLC automation panels, electrical PCC and MCCs, machine controls, material handling, railways, solar, telecom, automotive, power electronics, and building automation etc. Dr Ashish Manchanda, Managing Director, Finder India Pvt. Ltd. shares his views about Finder and about the Make in India initiative. He draws insight into the industry with suggestions which may help.

Expect industry segments to grow at a faster rate “With the ‘Make in India’ initiative, we hope and expect various industry segments to grow on a better rate and hence demand for automation components would follow suit. Indian market has shown growth potential in all the 60

“Make In India can be successful on a greater scale if all the stakeholders in an industry like the engineering companies, building consultants and architects, turnkey contractors, system integrators, cabinet builders, machine manufacturers and end users are all able to come together and synergise their efforts to build a strong technology base that is not only sustainable but also reliable and efficient, both in terms of future proof design and ease of manufacturing,” suggests Dr Manchanda.

Select right mix of price and technology The challenge in the Indian market is that the decision makers within the industry are not always able to spend time on selecting the right mix of technology and price. Hence the demand for automation components and solutions diverge depending on the type of customer and their reliability needs. Within the various segments of industry the manufacturing decisions depend on the constant demands of products that have a standard criterion which can provide a degree of consistency in terms of their qualification norms. “With such standard measures the product manufacturers can take an appropriate and well-guided decision to invest in the manufacturing according to a volume of scale,” says Dr Manchanda.

Needs of industry matters At Finder, while manufacturing of the relays testing of the relays is carried out in accordance with the stringent IEC Standards in which each of the more than 3 lakhs relays made every day are tested three times during the manufacturing process. This kind of an automated manufacturing set-up can arise only out of the needs of the industry for a similar set of quality standards.

Market is evolving Finder has the products and technology that enhances operational reliability, increases efficiency and saves energy among the manufacturing as well as the infrastructure industry segments. Market in India is evolving and the environment in which industries are competing is changing. So the business decisions are aimed at use of technologies to improve manufacturing efficiencies through the use of new products and solutions. June 2015 n OEM Update

Government policies should favour industry “In the developed countries, the government policies are favoring the organisations that are often using innovative technologies to save energy. In India, the government agencies will need to allocate targets to the industry towards reducing energy consumption and improving efficiency in their operations and at the same time provide them support to avail the benefits of emerging technologies,” remarks Dr Manchanda.

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Finder promotes value addition Being one of the world leaders in the industrial switching components, Finder with its main manufacturing location in Italy, has been promoting the value addition at local levels in various parts of the world including in countries like Germany, France, Spain and Brazil. Manufacturing in India is on the cards. The initial steps in this direction has already been taken by Finder in India by adding value in offering solutions through our system partners who are integrating our components like switched mode power supplies, relays, overvoltage and surge detection devices, etc. and making customised enclosures for various industry segments. n

ZF acquires large gearbox business of Bosch Rexroth Germany-based auto component manufacturer ZF announced acquisition of industrial gears and wind turbine gearbox business of Bosch Rexroth.

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For ZF, the acquisition is an entry into the business with industrial gears that are used in oil rigs, mine vehicles, tunnel drilling machines, or cableways, for instance. In addition, the technology company is strengthening its wind turbine gearbox business. The acquisition agreement was signed on 13th May. Both the companies declined to reveal the price of the acquisition. Commenting on the transaction ZF’s CEO Dr Stefan Sommer said, “The acquisition of the industrial gears and wind turbine gearbox segments of Bosch Rexroth AG is an excellent supplement to our Industrial Technology portfolio and opens up new customer groups.” ZF will take over the two production locations of Bosch Rexroth AG in Witten (North Rhine-Westphalia/Germany) with almost 900 employees and in Beijing (China) with more than 300 employees, as well as the service location in Lake Zurich (USA) with approximately 15 employees, totalling more than 1,200 employees. “We are confident that our large gearbox business will benefit from ZF’s transmission expertise, and be able to make the best possible use of its growth opportunities in the new unit to be created at ZF,” says Karl Tragl, Chairman of the Executive Board of Bosch Rexroth. He adds, Bosch Rexroth will focus more intensively on the core business with industrial and mobile applications. In 2014, Bosch Rexroth generated sales of approximately EUR 300 million with the large gearbox business. In the same year, ZF generated around 12 per cent of its Group sales with the industrial technology division in which the company bundles its off-road activities. n June 2015 n OEM Update

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Precision CAD Technology From Germany, now available in India 61

Automation

Focus on ease of doing business Restructure the policies as suited

Besides attracting the foreign players to invest in manufacturing process in India, it further calls for India players to upgrade their factories to the global standard. Manish Walia, Vice President, Industrial Automation Business Group, Delta India

6th Anniversary

Delta India Electronics is a 100 per cent subsidiary of Delta Electronics (Thailand) PLC, a group company of Delta Group. Operating in India since 1992, Delta India Electronics India is the leading provider of telecom power solutions and a major source of industrial automation, display solutions, UPS, DC fans and blowers, components, bio-medical, LED lighting, automotive electronics and renewable energy products.

Manufacturing, as an industry segment, has a crucial contribution in the national development and has more or less insulated the Indian economy from global turmoil. However, the government has to create an atmosphere conducive for the manufacturing industry, easing out the policies for FDI, land acquisition; better infrastructure as far as road and power is concerned. Quick action on key large infrastructure projects will help in boosting the confidence of the investors. Some issues concerning the investors are land acquisition, bureaucratic hurdles and environmental clearances. Clarifications are needed in these aspects. Further India’s small and medium-sized industries can play a pivotal role in taking a big leap in manufacturing. India should be more focused towards novelty and innovation for these sectors.

Poor infrastructure negatively impacts business growth

In an interview with OEM Update, Manish Walia, Vice President, Industrial Automation Business Group, Delta India gives us insight into what the government can do to help make ‘Make in India’, a better initiative and how aspects of the campaign are helping India.

Manufacturing accounts only for about 15 per cent of the Indian GDP. India is ranked very low in the World Bank’s index of ease of doing business. Regulatory bottlenecks are one of main hindrances that we have to address on priority. The government has to eliminate old regulations and replace them with updated laws to suit modern times and streamline compliance and enforcement procedures. “Poor infrastructure and lack of constant power cuts is perpetual issue in India as far as doing business in India. We also have to encourage Research and Development (R&D) programmes taken up by the companies as well as in academic institutions,” says Mr Walia.

‘Make in India’ will benefit global players

MUDRA bank will help SME’s

“The ‘Make in India’ initiative is obviously going to give a boost to the automation sector. Besides attracting the foreign players to invest in manufacturing process in India, it further calls for India players to upgrade their factories to the global standard. With continuous pressure on profitability improvement, manufacturers are keen to invest in solutions which will help them increase their productivity by optimising minimal assets and focusing on improving Return on Investment (ROI), increasing reliability, and efficiency,” asserts Mr Walia.

Government has proposed a number of special benefits that will help the domestic manufacturing sectors, particularly SMEs. Easier access to bank finance through appropriate bank lending norms, incentives for acquiring appropriate technologies etc will help the domestic manufacturing sector to a long way. “Setting up of MUDRA (Micro Unit Development and Refinance Agency) Bank, specifically to finance the small entrepreneurs is an another very positive step in this direction,” observes Mr Walia.

‘Make in India’ will be a game changer

Delta is integrating its product range

Mr Walia remarks, “As the economy becomes more accessible to global market players, Indian manufacturers are realising they must modernise their production plants and processes in order to stay competitive. Improving the operational excellence is another aspect that we have to address to position our nation as a global manufacturing powerhouse and compete with large economies. The ‘Make in India’ initiative has to embrace the concept of smart factory which will ensure greater adoption of automation and world class manufacturing practices. A smart factory consists of intelligent, networked machines that operate both autonomously and in cohesive way for the output of customised products.”

Over the Last few years Delta Industrial Automation Business has gained tremendous momentum with an increased market share rapidly in all three of product segments: Drive, Motion and Control. In recent times, Delta has started consolidating its presence in Tier-II and Tier-III cities as the companies are putting up their factories and manufacturing plants in these cities. On the product side, it has developed new applications and introduced new range of product lines. In recent years, it has integrated its industrial automation products, developed industrial control networks, and offered integration services to the clients around the world. “We have the widest product range of industrial automation and introducing new ones at a very rapid pace,” claims Mr Walia. n June 2015 n OEM Update

Automation

Global factors will decide the success of ‘Make in India’ In an interview with OEM Update, Shailesh Mehta, Director, Mehta Cad Cam discusses about the factors that will influence the success of ‘Make in India’.

Make in India will cater to global market

Simplifying tax structure, reducing the hassles involved in government formalities, procedure and paper work can help a lot in making ‘Make in India’ a success. Shailesh Mehta, Director, Mehta Cad Cam

6th Anniversary

Mehta Cad Cam Systems is one of the oldest companies in the field of CNC and laser technology. There are so many shifts in the vision and activity of Mehta group. Previously our main aim was to bring advance and latest technology to India from different parts of the world, creating awareness to the common people and grow the business of our companies as well as of our customers. Six years ago the promoter got an inspiration from the event of Vibrant Gujarat for manufacturing technology and high end machines locally in India and export them to different parts of the world. Since then Mehta Cad Cam has been a force to reckon with. Mehta Cad Cam aims to develop and manufacture new and advance technology in India and export them to different parts of the worlds.

Make in India has boosted up the instinct of manufacturing in India and we are very sure it inspires all young bloods to become stronger in manufacturing and cater to fast growing demand of Indians including the global market.

Government policies require drastic change Drastic changes in government policies can benefit local manufacturer and exporter. Only, this can make ‘Make in India’ a success. Simplifying tax structure, reducing the hassles involved in government formalities, procedure and paper work can help a lot in making ‘Make in India’ a success, points out Mr Mehta.

Chinese economy is a threat to India Mr Mehta also observes, “Major industries in India are facing cut throat competition from China which is required to be controlled. Moreover, illiteracy in India in rural sector is also one kind of challenge. Lack of Infrastructure, political instability, dollar fluctuation can be considered as some of the challenges.”

Domestic manufacturing more important than imports Mehta Cad Cam primarily focuses more on local development and domestic manufacturing. “Instead of imports, we emphasise on locally sourcing thee different types of components. Working on a micro level for reducing production cost. Focusing on exports market is necessary to strengthen local base in manufacturing,” concludes Mr Mehta. n

Red Lion adds new event engine to RAM industrial cellular RTUs Red Lion Controls, the global experts in communication, monitoring and control for industrial automation and networking, announced its Sixnet series RAM industrial cellular RTUs now feature a web-based user-configurable event engine that can trigger I/O and relays or send SMS text messages based on real-time operational data. With connectivity options such asI/O, serial, Ethernet, and optional Wi-Fi, RAM RTUs easily integrate with existing equipment to provide a remote monitoring M2M solution that performs reliable local control and alerts personnel of critical events. With an intuitive web-based, menu-driven interface that requires no knowledge of programming languages, the powerful RAM event engine can quickly be configured to 64

trigger actions when pre-defined alarm values are met. For example, if a tank level is too high or a pressure level is out of range, the RAM event engine will not only cycle a relay to stop a pump or close a valve, but can also send text message notifications to alert when actions should be taken. This function helps automation engineers, technicians, production managers and network operators make critical decisions. With the addition of the web-based event engine, the RAM cellular RTU becomes an all-in-one platform for remote monitoring and control,” said Paul Bunnell, product manager at Red Lion Controls. “This versatile solution takes the complexity out of configuring events and notification without requiring additional equipment.” n For more information on Red Lion’s industrial cellular RTUs, visit www.redlion.net/RAM. June 2015 n OEM Update

Automation

PRECISE DEBURRING At Heidenreich & Harbeck, KUKA robots remove undefined burrs in cast parts with the help of contour detection Since 1927, Heidenreich & Harbeck has manufactured sophisticated cast parts in Mölln. The company develops, casts and processes high-quality components in small and large series, according to the slogan “seamless quality”. At Heidenreich & Harbeck, customers can purchase readyto-install cast components with a unit weight of up to 16 tons from one source. For this renowned company, Boll Automation has developed an automation solution, with which a robot-based, fully automatic post-processing process is enabled despite the undefined formation of cast burrs. The core competencies of Boll Automation are robotics, measurement technology and automated surface inspection for turnkey testing and automation systems with visual 100 per cent inspection in production. “For Heidenreich & Harbeck, we concentrated on a fully automated post-processing system for deburring cast parts,” André Peters, Executive Manager of Boll Automation, explained. Foundries can benefit from a conversion from manual work to robot-based work: Be it extreme heat, the handling of liquid metal or extremely heavy weights, excessive dust, work areas with high humidity or flying chips in post-processing – the environment puts a strain both on humans as well as on the machine and requires maximum robustness. On top of that, there are often great requirements with respect to product quality, reproducibility, flexibility in production, quantity and cycling. “So far, the undefined formation of cast burrs has made a robotbased automation in post-processing more difficult or partially even impossible at Heidenreich & Harbeck,” André Peters said. He added that, with the solution found now, they have successfully mastered this challenge. The KUKA foundry robot mounted on a console at Heidenreich & Harbeck is equipped with a number of processing units for cleaning or polishing the cast burrs. Once the burr is determined accurately, the robot starts with the precise post-processing with great reproducibility.

KUKA KR QUANTEC series for great load bearing capacities The robotics experts at Boll Automation were able to overcome the obstacle of the indefinability of the cast parts thanks to upstream testing technology and thus enable a targeted post-processing. The KUKA KR 120 R2900 F extra robot used for this purpose is not only equipped with a change system for receiving processing tools but also with a sensor system detecting the exact position of the different burr contours. The six-axis robot belongs to the KUKA KR QUANTEC series and is used as foundry version. KUKA KR QUANTEC robots are particularly compact and enable spacesaving cell concepts. Furthermore, the 29 basic robot types of the series are characterised by their band width of load carrying capacities ranging from 90 to 300 kgs, their range of 2,500 to 3,900 mm and their long maintenance intervals of up to 20,000 operating hours. All models are mounted on June 2015 n OEM Update

a compact base frame with almost identical drilling pattern for anchoring.

Specific protective features of the KUKA foundry robots The foundry version has some additional benefits, which have been specifically developed for foundries: Thanks to the use of special painting, a heat-, corrosion-, lye- and acid-resistant surface protects the robot, just like special gaskets at the motor and gearbox flanges. The foundry wrists holding the gripper tools, which are made of heatresistant special steel, are painted with a specific aluminium white paint, which allows an even greater heat-resistance in this particularly critical area. For the use in extremely rough environments, it is furthermore important that the electronic system in the robot is permanently secured against dust and dirt. Atmospheric overpressure in the enclosure has proven particularly effective in this regard.

Highest degree of flexibility “Due to the combination of robot and three-axle positioning unit with a load carrying capacity of 750 kgs, the system achieves the highest degree of flexibility possible as it is able to deburr different cast parts from all sides,” Kai Helmstetter, Technical Manager of Boll Automation explained. He added that this increases the cycle times in post-processing in confined spaces dramatically. Other benefits of the new automation solution: The individual robot-steered postprocessing is optimised for the respective workpiece. Thus, the quality can be improved and kept at a constantly high level, the tools are spared and a great level of reproducibility is given despite the different manifestations of burrs. Last but not least, Heidenreich & Harbeck were able to make the workspaces more humane thanks to the new automation solution. n Authored by: Laura Schwarzbach KUKA Roboter GmbH www.kuka-robotics.com 65

Automation

Flexible mesh welding

When developing the CTM310, Schlatter’s engineers combined the hydraulic and electronic components into a modular system solution through the use of an intelligent control system and safe motion control.

Switzerland-based Schlatter is a specialist in flexible production lines for all types of wire mesh and lattice girders. Using B&R technology for its new lattice girder production unit, Schlatter was able to transition smoothly from oneoff development of highly specialised machines to series production of highly customisable standard machines. Thanks to openSAFETY, every variant shares the same level of advanced safety technology.

One might say that wire mesh is grate. It is found everywhere, from grills, ovens and refrigerators to shopping carts and store shelves. As a concrete reinforcement or a truss in a prefabricated ceiling, it makes our buildings stronger and more resilient. It is the most frequently used fencing material for demarcating private property or construction sites or restricting access to hazardous areas for industrial safety.

We were able to achieve an unprecedented degree of modularity, which we owe to the use of B&R logic and motion control components, as well as POWERLINK and openSAFETY. - Dr. Gereon Heinemann, Head of Product Management, Schlatter

Mesh welders – Made in Switzerland Schlatter is a specialist in developing the welding and weaving machinery used to produce wire mesh, screens and girders. The Swiss company has achieved its current size and market position through its high level of expertise in two key areas. With its mastery of mid-frequency electrical resistance welding, Schlatter creates seamless connections between railroad tracks and freight truck axles, while expertise in the field of motion control allows it to provide sophisticated coordination of the wire feed and electrode movement required for precision welding.

From specialised to standardised When it came time to develop its new production unit – which creates the lattice girders that stabilise concrete elements used in prefabricated construction – Schlatter adopted an entirely new strategy. “In the past, each Schlatter machine was developed individually for a specific customer,” explains technical manager Beat Huber. “Our goal now is to move toward more standardised production. To do this without compromising the flexibility that is so important to our users, we gave the CTM310 a highly modular design.” The new solution unwinds wire with a diameter of 5-16 mm from multiple winding tables June 2015 n OEM Update

At speeds of up to 18 m/min, the CTM310 girder production line provides maximum efficiency even with very small batch sizes.

holding three-ton or five-ton coils and feeds a belt of four wires into the welding unit, where they are bent and welded. At the final station, the finished girders are cut to length, stacked and bundled for shipping.

Focus on motion control One of the system’s most impressive features is its ability to rapidly accommodate variable wire gauge and girder height. This flexibility allows it to produce girders with specific dimensions in small batches – down to batch size one – while maintaining a high overall output rate. With production speeds up to 18 metres per minute, the quality of the final product relies on synchronising the movements of the various wires, the hydraulic perforating press and electrode holder. The significance of motion control is reflected in the solution’s total of 30 servo motor axes, 16 of them in the welding unit alone. “One of our primary development goals was to harmonise the integration of hydraulics and electronics with an intelligent control system,” recalls electrical engineering manager René Frey. One of the reasons for this was that Schlatter was looking to let go of old traditions in the selection of an automation system for this new generation. “What impressed us about B&R was the level of integration between control, HMI and motion, as well as the quality of synchronisation we could achieve between the many axes using POWERLINK. Another decisive factor was the possibility of implementing a modular safety solution with very little cabling.”

All in one, safety too Higher-level control tasks are handled by an Automation Panel 920 with a 15” XGA color TFT touch screen mounted in the control cabinet of the central welding unit. The inputs and outputs are controlled by distributed X20 stations on each machine. The servo motors are controlled in pairs by ACOPOSmulti drives featuring SafeMOTION. These provide safe reactions in the event a safety door is opened or a light curtain is tripped on the stacking unit. “The safety barriers around the system are divided into sectors. That way, the stacking unit can continue to operate if there is a violation in the wire feed sector,” explains Frey. The safety application runs on a central SafeLOGIC controller, where the signals from over 30 safe I/O modules come together via the openSAFETY protocol. Schlatter was able to use the same safety sensors and door locking mechanisms that had proven themselves in earlier generations. “Since integrating preconfigured machine Continued to 70

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Automation

Goals are clear, but more to be done initiative hopes to attract capital and technological investment in India.”

Government should convince manufacturers The ‘Make in India’ campaign to revive manufacturing will become a success only if the government manages to convince companies to manufacture in India. The key decision factors for manufacturers are - size of market and access to market, good infrastructure, and availability of skills, stable and competitive fiscal regime and ease of doing business.

Image for representation only

To ensure the country’s place as a global manufacturing powerhouse, the government, industry and civil society must work in tandem...

6th Anniversary

Rajesh Kushwaha, Managing Director, Multi Axis CNC Robotics

Founded in 2001, Multiaxis set-up a small workshop for re-sharpening solid carbide cutting tools in Delhi, and won the trust of its valued customers and then entered the CNC cutting tools for Dies and Mould. Multiaxis is the sole distributor for ‘AKEN Precision Cutting tools’. Multiaxis’s previous experience in dies and mould, it has settled down as a major competitor in the field of CNC cutting tools. In early 2010, it entered the space of manufacturing CNC Machines at Gurgaon and then started manufacturing CNC milling machine. Rajesh Kushwaha, Managing Director, Multi Axis CNC Robotics shares his views on the ‘Make in India’. He delves into details of the initiative and gives us profound insight into the ‘Make in India’ movement and what the government can and is doing, specific to his industry.

Initiative hopes to increase revenues Speaking of the aim of the initiatives, Mr Kushwaha says,” The major objective behind the initiative is to focus on many sectors of the economy for job creation and skill enhancement, increase GDP growth and tax revenue. The initiative also aims at achieving a high quality standard and minimizing the impact on the environment. The

“India is a large market. If we translate the requirements of the national programmes of 100 smart cities, industrial corridors, digital India and making SMEs globally competitive into a requirement of cement, steel, computers, furniture, locks, hinges, construction equipment, etc, it may give voice to the accelerating demands for manufactured goods within India,” says Mr Kushwaha.

Absorb semi- skilled workers “As India veers toward a higher growth curve, it faces destabilising forces arising from the magnitude of its growth. There is an increase in the available labour force without the required increase in employment opportunities proportionate to economic growth,” observes Mr Kushwaha. “Attaining a near double-digit growth rate without a significant increase in manufacturing may prove to be challenging. Labour requirements in the primary sectors are falling quickly due to increasing mechanisation and spurt in productivity. The manufacturing sector can absorb semi-skilled workers who are challenged by the fast-growing services sector as well as the primary economy of agriculture and mining,” remarks Mr Kushwaha.

Impact of economics will affect the entire chain “Roughly 16 per cent of Indian labour is still in the primary sector, compared to 6 per cent in other BRIC countries. As India charts its way towards a labour utilisation structure consistent with fellow BRIC nations, manufacturing as the secondary sector must also gain momentum,” says Mr Kushwaha. “The economic impact of manufacturing in India will go beyond direct employment. It will create jobs in the services sector and allied services like logistics, transportation, retail etc. Needless to say, since manufacturing would require free flow of raw materials and finished goods, improving logistics infrastructure such as port-to-inland connectivity, cargo airports, etc. would be imperative and these developments promise Continued to 70

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Automation “Goals are clear, but more to be done ...” Continued from 68 f

to transform India into a global manufacturing hub,” suggests Mr Kushwaha.

facilitating greater cross-border transactions, creating clear exit guidelines, rationalising taxation regimes and technology enablement of the government.

Lack of clarity on reforms “However, with little fiscal stability and no clarity on when GST will be implemented, one cannot expect large manufacturing investments to flow into India. There are still too many hindrances to conduct business in India. With a virtual stagnation from 2010 to 2014, manufacturing in India continues to be crippled by issues such as shortage of coal, inability to acquire land and tax disputes,” says Mr Kushwaha.

Work in tandem to restore confidence

CII- KPMG report highlights action plan

When developed economies like the United States are renewing focus on reviving manufacturing, ‘Make in India’ is not just an option but a national imperative that is needed to keep pace with global growth. “Transforming the vision to reality requires a concrete roadmap that will support not just the manufacturing of today, but also of the future, which may involve technologies such as 3D printing with its own set of challenges,” says Mr Kushwaha.

KPMG and CII recently completed a report which identified nine key action items to make India conducive for large-scale manufacturing. These include streamlining investment approval, facilitating land acquisition processes, creating an appropriate labour development ecosystem, efficient and effective enforcement of laws,

“To ensure the country’s place as a global manufacturing powerhouse, the government, industry and civil society must work in tandem to restore investor and public confidence in ‘Make in India’,” says Mr Kushwaha. n

“Flexible mesh welding ...” Continued from 67 f

modules in the central safety controller is simply a matter of hooking up an Ethernet cable, we now spend less time running cables and a whole lot less time on tedious troubleshooting.” In the event that a new option needs to be added to an existing machine, it is no longer necessary to shut down the the whole line to perform the wiring.

Accelerated restart The most-used reaction to safety events is Safe Torque Off (STO), which is included in the portfolio of Smart Safe Reaction options offered on the ACOPOSmulti drives. “On a fully-equipped line, we’re operating close to the maximum number of nodes permitted for one SafeLOGIC controller,” says Fabio Giacomini, the software engineer responsible for both the automation software and the safety application. He is particularly happy to be able to develop the safety application in the SafeDESIGNER editor, within the familiar environment of Automation Studio, and also appreciates the ability to communicate between the standard controller and the SafeLOGIC safety controller. This allows the automation software to react to safety events, for example by stopping the wire feed when there is an alarm in a downstream unit. And the potential for system-wide control goes much further than that. “We use a special trick to get started back up even faster after stopping for a safety event,” says Giacomini. “Before the safety reaction – which we have intentionally delayed – takes effect, the standard controller shuts down the system. That allows the machine to be started up much more quickly since all we have to do is acknowledge the safety-related intervention.”

was a huge step, modularity was gained through the more advanced diagnostics options and the ability to update the safety application on the SafeLOGIC via remote maintenance, independently of the automation software. “One of Schlatter’s greatest strengths is the partnership we offer our customers. Our systems have a service life measured in decades, so effective cooperation and the ability to expand and replace equipment down the road are especially important to us,” says Frey. “Being able to replace a defective component without having to manually reset parameters – let alone modify the safety application – makes maintenance much easier for the end user.” n

Schlatter’s “MG630 Tailor” is an extraordinarily flexible line that produces complex reinforcement mesh in virtually any geometric pattern. (Source: Schlatter)

The article was originally published in B&R magazine – automotion and is republished here.

Flexible thanks to openSAFETY Implementation of openSAFETY was key to giving the new Schlatter machines their exceptional level of modularity. Beyond the drastic reduction in cabling, which in itself 70

For more information, visit www.br-automation.com or email at sales.in@br-automation.com June 2015 n OEM Update

Facility 74

Need more than lip service Tushar Mehendale, Managing Director, ElectroMech

Success lies in effective partnership Vikas Garg, President, Institute of Indian Foundrymen

Outpace China’s supremacy in manufacturing sector Amar Kaul, Ingersoll Rand

Consumers must be satisfied about quality Subramanya K, Head - Marketing and Communications, Kabelschlepp India Pvt. Ltd.

Build export capabilities to be globally competitive Sanjeev Ranjan, MD, International Copper Association India

Make India an innovation champion Amit Kapur, Director, Everest Group

Initiative can complement industrial growth Vikas Kundra, MD, ZAIPL

Logistics industry betting big on ‘Make in India’ Vivek Arya, MD, Rhenus Logistics India Pvt. Ltd.

India should keep up its strength to outpace China Jayant Rajan, General Manager - India and South Asia, Armacell India

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Facility

Need more than lip service located in the clients’ countries. “In our joint venture with Zoomlion, we are also in the process of ramping up our production capabilities for Tower Cranes so that we can manufacture them in India and ship them to different parts of the world as India is strategically located as compared to China for servicing the markets of Middle East and Africa,” says Mr Mehendale.

6th Anniversary

Tushar Mehendale, Managing Director, ElectroMech

We are hoping that the government provides more than lip service to the ‘Make in India’ initiative and we are all charged up to respond to the increase in demand that this initiative will lead to.

Established in 1979, today ElectroMech is the largest industrial overhead cranes manufacturer in India. It offers a complete range of hoists, cranes and customised material handling equipment for wide ranging applications in manufacturing plants and infrastructure projects. Over the past 35 years, ElectroMech has developed a small army of disciplined soldiers committed to a single cause ‘to make ElectroMech the biggest and the best’. Since 1999, this army is being led by Tushar Mehendale. In an exclusive interview with OEM Update, Mr Mehendale speaks about his company’s roadmap for ‘Make in India’.

Scopes for material handling industry He observes, “Make in India” from two different perspectives. One as being actual participants in the movement. Case in point being ElectroMech’s global partnerships and its global market spread. For the global market of industrial cranes, ElectroMech manufactures a significant portion of its cranes in India and ship it across to the customers with a small part of the crane being fabricated and assembled at its partner factories

In the other perspective, ElectroMech also looks forward to benefitting from the success of ‘Make in India’ initiative. “Today we are the India’s largest manufacturer of workshop duty industrial cranes,” Mr Mehendale avers. “The more investments start happening in the manufacturing industry which comprises a major chunk of our business, more will be the demand for material handling equipment in the industry. This will lead to a boost in the market size and will be beneficial not only to us at ElectroMech but also to the overall material handling industry.”

Challenges and roadmap Though ‘Make in India’ initiative has been designed to facilitate investment, foster innovation, enhance skill development, protect intellectual property and build best-in-class manufacturing infrastructure, there are many concerns can be added to it. A lot of things need to be done to ensure that ‘Make in India’ succeeds. “Smart and sleek looking branding campaigns can only generate interest and pique the interests of the global community. However, the realities on the ground need to change,” Mr Mehendale observes. If one is to look at a substantial boost in the manufacturing space, then the first and foremost reforms need to happen on the taxation front – both direct as well as indirect, he said. “The so called ‘tax terrorism’ being supposedly unleashed on foreign companies needs to be looked into and issues need to be addressed so that the image of the country gets a positive makeover. Similarly the promised GST regime needs to come into effect as planned, because any manufacturing industry thrives on economies of scale and the current indirect taxation regime precisely thwarts this from ever occurring in India,” Mr Mehendale suggests. Moving on, the basic requirements of the industry – land, electricity and transportation infrastructure – need to be addressed on priorities. Today investors find it extremely difficult to get land for their industrial projects that is well connected by an efficient road network, is legally straightforward to buy and is available for a reasonable price. Similarly issues related to supply of power – quality, quantity and ability to process the connection in the shortest possible time, need to be resolved. Continued to 78

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Facility

Success lies in effective partnership industry is creating new requirements of metal castings which can withstand critical applications in nuclear and ultra critical mega power plants which operate at much higher pressures and temperatures and also for critical applications in railways, aero space, nuclear power and defence sector etc. “This is the time to ask ourselves and introspect whether we are ready for future and prepare now for the emerging opportunities and work in that direction. All the stakeholders i.e. the industry, industry associations, and policy makers need to work in close coordination to make the best use of the emerging opportunities to facilitate manufacturing in India,” says Mr Garg. Image for representation only

Industry must continuously invest in technology, manpower and ensure the scaling up of operations, faster response time for development of new products.

6th Anniversary

Vikas Garg, President, Institute of Indian Foundrymen

The Indian foundry industry produces various types of metal castings, cast components, for applications in power, auto, defence, railways, machine tools, agro machinery and tractor industry, earthmoving and mining machinery, electrical, textile and cement machinery, oil and natural gas and for various other industry sectors. The foundry industry in India generates revenue of $ 18 billion with exports of over $ 2 billion producing around 9.5 million tonnes of castings annually. In an exclusive interview with Subhajit Roy, Vikas Garg, President at Institute of Indian Foundrymen details the roadmap for foundry industry in India in line with ‘Make in India’ movement.

Success point The new manufacturing policy envisages the increase in the share of manufacturing in the GDP to 25 per cent from current 15 per cent and to create 100 million additional jobs in next 10 years. Since all engineering and other sectors use metal castings in their manufacturing, the role of foundry industry to support manufacturing is very vital. It is not possible to achieve the above goal without the sustainable corresponding growth of the foundry sector. Mr Garg aspires that the newly constituted Foundry Development Council by DIPP, Ministry of Commerce and Industry will be a very useful platform which will bring together various stakeholders to review and recommend the suitable policy interventions to government for enabling the foundry sector to realise its full potential and to contribute significantly to ‘Make in India’. To achieve success all stakeholders must work in partnerships. “The government needs to create the business environment, simplification of procedures, create infrastructure of high stature conducive to attract foreign multinationals and set up manufacturing bases for their global operations, enable the industry to upgrade the skilling and investments in productive, greener and environment friendly technologies,” Mr Garg opines.

Need better coordination

He adds, “The associations must facilitate dissemination of information on latest market trends, technologies and best practices for improved competitiveness of the industry and promote working in clusters to harness the strength of working together and create synergies and create access to modern design and manufacturing tools to all.”

The new focus on ‘Make in India’ augurs well for foundry industry as it is key feeder to engineering manufacturing. It is estimated that the demand will grow three folds in next 10 years which will throw open new opportunities and challenges too. The new niche markets will open to foundry sector such as application of light-weight and specially alloyed metal castings for reduced energy consumption. Similarly the advancements in downstream

Industry must continuously invest in technology, manpower and ensure the scaling up of operations, faster response time for development of new products, Mr Garg observes. “It should also find new technology partners who can help add and create value so that the Indian foundry industry becomes a global force to reckon with and is able to meet the critical future market needs of growing Continued to 78

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Facility “Success lies in effective partnership” Continued from 76 f

manufacturing sector in India for not only meeting the domestic needs but also for increased share in export markets,” he said.

Barriers before ‘Make in India’ The foundry sector in India is undergoing various challenges. Mr Garg highlights some of the major challenges as: • Access to capital at competitive terms for upgradation • Availability of quality and continuous power • Availability of sand due to mining issues • Increasing environmental costs • Lack of organised, modern training facilities • Lack of awareness on efficient energy and resource management.

Government initiatives The government has constituted Foundry Development Council Chaired by Secretary DIPP, Ministry of Commerce and Industry and having senior representatives from other related ministries and government department, industry leaders, IIF, leading training institutes as members of the council to review periodically about the policy interventions required to facilitate the sustainable growth of the foundry sector to support manufacturing in India. The government in its recent budget emphasised on increasing the speeds which will call for upgrading the rolling stock and in turn spur demand for manufacturing sector. “The announcement related to deferment of GAAR by 2 years, rolling out of GST by Apr 2016, reducing corporate taxes in phased manner, more impetus on new and renewable energy, clarifications and announcements regarding retrospective taxation issues and reducing basic custom duty on 22 items will increase the confidence of investors which will further spur investment in Indian subcontinent,” observed Mr Garg. “This will also benefit the foundry industry. However the increase in service tax rates will have negative effect.” Government initiatives in easing FDI norms in various sectors including defence may also lead to rise in demand for foundry products. With all these announcements the foundry sector is expected to get a substantial boost.

IIF at the forefront IIF has been playing pivotal role and is acting as key enabler for sustainable growth of the sector by various initiatives and interventions such as: • Promotion of cluster development programmes and creation of common facilities for modern design and manufacturing tools • Promoting collaborative approach for harnessing synergies for better results • Promotion of conservation of natural resources, waste reduction and sand recycling in clusters • Promotion of efficient energy and resource management in foundries by undertaking energy audits and suitable interventions • Promotion of lean manufacturing programmes for foundries for improved utilization of resources, waste reduction and enhanced productivity • Initiation of foundry technology vocational programmes in schools in collaboration with Central Board of Secondary Education • Signing of MoU with Japan Foundry Society for exchange of information and knowledge sharing for benefit of members • Foundry simulation software services at nominal cost for usage of IT applications for improved design and yield of castings for improved productivity • Publication on best practices in foundry operations jointly with PCRA, Ministry of Petroleum and Natural Gas with focus on efficient energy management • Submission of research project on greening of products and processes to Ministry of Environment and Forests • Perusal of various issues through DC MSME and Ministry of MSME pertaining to skilling, creation of training modules, IT application, upgradation of technology centres and ITI, revision of CLCSS scheme and definition of MSMEs etc and with Ministry of Environment and Forests regarding categorisation of foundry industry etc • Active engagement with policy makers to initiate policies to promote sustainable development of foundry sector – Formation of Foundry Development Council under Chairmanship of Secretary to Govt of India, DIPP. n

“Need more than lip service” Continued from 74 f

Acute shortage of road infrastructure that can effectively allow quick movement of manufactured goods between the factory and the end users is another critical issue. “Multimodal transportation needs to be evolved in the country on the same level as those that exist in developed countries,” opines Mr Mehendale.

ElectroMech and ‘Make in India’ The concept of ‘Make in India’ is not something new to ElectroMech as it has always been making in India and has been supplying to various global customers who have been making in India. The ability of India to attract attention of the global industry in making India as their global manufacturing base hinges upon the critical success factors as elucidate before. 78

However, Mr Mehendale says, “We are hoping that the government provides more than lip service to the ‘Make in India’ initiative and we are all charged up to respond to the increase in demand that this initiative will lead to.” All the industries have been smarting from low capacity utilisations for the past few years and are fervently hoping that this renewed vigour in manufacturing can help them lift their fortunes, he adds. “We have been prepared to cater to a much larger market that was supposed to emerge over the past 4 years, which unfortunately in retrospect was a mirage. So we hope that ‘Make in India’ will help us to really use our capabilities to our fullest extent.” n June 2015 n OEM Update

Facility

Outpace China’s supremacy in manufacturing sector need fulfilled which will definitely help kick-start FDI. “To sustain and grow the flow, Indian government would need to change rules, regulations and policies to make it investor friendly,” he adds.

We will have to keep up to our strengths to outpace China’s supremacy in the manufacturing sector. Amar Kaul, Territory Vice President and Business Leader – India, Middle East and South Africa, Compressed Air Systems and Services, Ingersoll Rand

Ingersoll Rand, one of the global leaders in compressed air 6th Anniversary

technology, is committed to product innovation and design for industrial technologies, food safety, energy efficiency and sustainability. In an interview with OEM Update, Amar Kaul, Territory Vice President and Business Leader – India, Middle East and South Africa, Compressed Air Systems and Services, Ingersoll Rand highlights the recipe for ‘Make in India’.

Anticipates healthy growth The ‘Make in India’ program focuses on new initiatives designed to facilitate investment, foster innovation, protect intellectual property, and build best-in-class manufacturing infrastructure. It encourages companies as well as entrepreneurs, whether big or small, to manufacture their products in India. ‘Make in India’ campaign together with some specific steps taken like ease of doing business, phased reduction of corporate tax, government’s resolve of rolling out GST, and investments in infrastructure development will boost the Indian economy. Air compressor is an integral part of more than 90 per cent of industries and is considered the 4th utility. So, the growth in manufacturing will fuel the demand of air compressors as well. “Last year was a challenging year for industrial air compressor industry with the industry shrinking by approximately 10 per cent from 2013. We expect the ‘Make in India’ initiative will make this industry grow at a healthy CAGR in coming years,” says Mr Kaul.

Success formula The ‘Make in India’ campaign looks very promising since the time it was launched last year. According to Mr Kaul, few highs about the initiative are certain measures which shall help in increasing GDP growth, tax revenue, cut on duties on various goods, aiming good quality standards and to attracting investment in India for development. Also, global investors who were looking for a stable government to start their business in India now have that

In a survey done by the World Bank for 189 countries, India currently ranks 134 for ease of doing business, 186 for enforcing contracts and 179 for starting a business and this reflects on the room for improvement. “With the steps taken by the Government of India, we should be able to improve this substantially,” Mr Kaul asserts.

Challenges before ‘Make in India’ There are several challenges before ‘Make in India’ campaign. Creating healthy business environment and ease of doing business are prominent challenges. “We will have to keep up to our strengths to outpace China’s supremacy in the manufacturing sector,” Mr Kaul opines. Manufacturing sector still has a long way to go when it comes to world-class R&D and innovation. The industry still relies a lot on the technology from US, Europe and Japan. While talking about the finance-related issue, Mr Kaul says, “RBI did cut interest rate to 7.5 per cent from 8 per cent, but a further cut is needed to encourage companies to invest in manufacturing.” He adds, “Infrastructure is not up to the global standards with power shortage, inadequate road / rail network, insufficient sea ports all adding to the challenges.”

Ingersoll Rand’s initiatives toward ‘Make in India’ ‘Make in India’ program includes initiatives designed to facilitate investment, foster innovation, protect intellectual property, and build best-in-class manufacturing infrastructure. Last year, Ingersoll Rand announced an investment of Rs 100 crores to upgrade its manufacturing facility in Naroda, near Ahmedabad in Gujarat. The work is progressing and the company is positive that this strategic investment will further reinforce its overall growth strategy in India and focus on driving innovation, technology and product development. Products and solutions manufactured at the Naroda plant will be distributed across both, Indian as well as global markets. In addition, Ingersoll Rand has made significant investments in R&D. It runs a DSR approved laboratory in Naroda which is benchmarked against Ingersoll Rand’s global R&D facilities on regular basis for accuracy and consistency. The company tests its entire range of products in this lab for performance and reliability. It also operates Engineering Technology Centres in Bengaluru and Chennai. Continued to 82

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Consumers must be satisfied about quality come up at least now and the industry as a whole was waiting for such a situation to be created wherein most of the supply happens from within the country for both the local and global demands.

The consumers within the country as well as globally must be satisfied with the quality more than the price of the good. Subramanya K, Head - Marketing and Communications, Kabelschlepp India Pvt. Ltd.

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Tsubaki Kabelschlepp India supplies steel, high-grade stainless steel and solid plastic cable carriers and plastic cable carriers with aluminium supports for hybrid cable carriers, in standard sizes and tailor-made to suit customer requirements in millimetre-precision units. In an interview with OEM Update, Subramanya K, Head Marketing and Communications, Kabelschlepp India Pvt. Ltd. speaks about the ‘Make in India’ initiative and about the cable carrier industry

Make in India is a much needed initiative ‘Better Late than never’ as the saying goes, the issue has

As most of the announcements are still on paper, we are eagerly waiting for further initiatives such as the ease of doing business etc. by the government.

“Outpace China’s supremacy...” Continued from 80 f

Ingersoll Rand has filed several patents from India for the product innovation. Through its R&D infrastructure in India, it has introduced several new products like Evolution brand contact cooled rotary screw air compressors, new generation environment friendly and energy efficient refrigerated airdryers and new platform of integrated plug ‘n’ play centrifugal compressors, which are best in class with multiple patents, Mr Kaul informed. Often compressed air systems in factories and facilities are not energy efficient. System owners have great

Collective effort is required for the success of initiative Mr Subramanya affirms, “Even though the concept of ‘Make in India’ is in its infancy stage, its success involves participation from all the sections of the society like the government, business community, investors and the people. The government plays its role in creating a feasible environment to be able to do business. The business community is ready to participate and produce quality goods. The investors play an important role as they finance and encourage local industries. Most importantly, the people who are broad minded enough to accept the goods that are “Made in India”.

Several strategies will make this initiative a success Mr Subramanya makes a very important comment on the strategies that will make this initiative a success. Highlighting the strategies, he says, “The consumers within the country as well as globally must be satisfied with the quality more than the price of the good. Unless sufficient investment flows from within the country, again, the apparatus required for setting up such industries or upgrading the existing industries should be brought from foreign sources. Identifying the markets for locally produced items is also a big task. Branding and patenting also pose a big challenge while competing with other global players.”

Infrastructure and regulations are key to success There are only two steps needed to be taken by the government. Build infrastructure, make clear laws and rest will be taken care by the industry. “As most of the announcements are still on paper, we are eagerly waiting for further initiatives such as the ease of doing business etc. by the government,” Mr Subramanya said. n

opportunities to improve operating margins and reduce costs through energy savings. As every industry tries to cut down costs, audits of compressed air systems help in reducing hidden costs and ultimately contribute to increase in savings. “Ingersoll Rand’s Audit Solutions offers services that help our customers identify potential leakages and take corrective actions to conserve energy. Some of the real cases after acting on actions from energy audit have had pay back of less than 6 months after which is pure savings,” Mr Kaul sums up. n June 2015 n OEM Update

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Build export capabilities to be globally competitive Slowdown in global economy can impact India

...it will take at least another 6 to 9 months to see the movement happening on the ground level with the start-up of new investment cycles. Sanjeev Ranjan, MD, International Copper Association India

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ICA India contributes mainly through its catalytic role, accelerating changes and transforming the long-term markets for copper in a sustainable way through its various major initiatives like building construction and sustainable electrical energy. In an interview with OEM Update, Sanjeev Ranjan, MD, International Copper Association India, shares his views on the copper industry, economy and the ‘Make in India’ initiative.

Mr Ranjan observes, “Fall in crude oil and energy prices has proved to be a boon to help cap the CAD (current account deficit) but on the other hand, virtual deflation in Europe and only gradual improvement in the US economy is proving to be a drag. The much needed push for exports is getting stymied on account of it. The need of the hour is economic growth which focuses on generating employment for the youth and also pushes for inclusive growth opportunities. Infrastructure can be the medium which helps to address this in a big way.”

Government has created transparent system According to Mr Rajan, the old template of public-private partnership (PPP) has proven to be a non-starter and engineering, procurement and construction (EPC) model is what is needed. Government-led spending in infrastructure especially in areas like power generation and transmission, roads, ports and airports can provide the much needed fillip and can help to bring in greater participation by private enterprises. “I strongly believe that there has been a creation of an open and transparent environment through both government policies and RBI. Also it would be great if there are no negative news like a failed monsoon or any major global economic failures in any part of the world,” asserts Mr Ranjan.

Manufacturing is getting the push it needs Currently manufacturing contributes approximately 15 per cent to the GDP of our economy. “If India has to reach growth rate in double digits, then contribution of manufacturing to the GDP has to reach 25 per cent. Thus ‘Make in India’ will not only help to make manufacturing grow but provide meaningful employment to the youth of India,” opines Mr Ranjan.

Campaign will take time to gain momentum Mr Ranjan also talks about the time that will be required for the initiative to become a success. He says, ”The government is trying hard to sell various opportunities that exist in India through ‘Make in India’ campaign but it will take at least another 6 to 9 months to see the movement happening on the ground level with the startup of new investment cycles.” The Copper industry has a distinct role to play as it will give the industry a competitive edge by its application and usage in energy efficient applications and to help meet the growing aspirations of India through its applications in heat exchangers of Room Air Conditioners (RAC). Modernisation of railways and defence will also help to promote copper consumption as dedicated freight corridors and high speed trains will entail better and more efficient copper based applications finding its way. 84

Stay focussed on domestic consumption “To a large extend, India is driven by domestic consumption and we need to keep stoking the fire through government spending followed by easing of interest rates which can be the much needed stimulus for our economy to improve. This is based on my reading of our exports which continues to falter and till the time the global situation improves, we stay focussed on domestic consumption as we build export capabilities on the scale which can make us globally competitive or source more manufacturing opportunities to India,” says Mr Ranjan.

ICA provides assistance to industry and authorities ICA conducts individual program strategies to assist the appropriate authorities bringing about improvements in policies, standards and codes, end use practices and enabling the supply chain. It encourages safe house wiring practices in the building construction sector. Creating awareness and imparting education on power quality, through the Asia Power Quality Initiative platform. ICA has taken steps that help to improve the life of the people. ICA promotes the use of energy efficient motors for energy savings in industries. It also encourages the use of high efficiency motors and pumps in the agricultural sector. ICA promotes low loss distribution transformers that reduce distribution losses in the power sector. ICA also promotes 5 mm Microgroove Copper tube heat exchanger technology to OEMs. n June 2015 n OEM Update

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Make India an innovation champion

The government should promote self certification procedures in all areas. This would enable industry to concentrate more on what they are best at. Amit Kapur, Director, Everest Group

Haryana-based Everest Blowers Pvt. Ltd. manufactures a 6th Anniversary

gamut of industrial blowers for diverse applications. With a clear focus on cost effectiveness and price implications faced by customers, Everest has emerged as a major solution provider in pressure and vacuum systems. In an interview with Subhajit Roy, Amit Kapur highlights the company’s commitments toward indigenisation.

Boost to manufacturing sector ‘Make in India’ is a new major National program designed to facilitate investment, foster innovation, enhance skill development, protect intellectual property, and build bestin-class manufacturing infrastructure. Through this program Indian and foreign companies are invited to make everything from automobiles to agro-value-addition, paper to plastics and satellites to submarines in India and sell anywhere. The major objective behind this initiative is to focus on 25 sectors of economy for job creation and skill enhancement. Some of these sectors are automobiles, chemicals, it, textiles, pharmaceuticals, leather, aviation, tourism and hospitality, wellness, railways, auto components, manufacturing, ports, mining, renewable energy, biotechnology and electronics. The initiative hopes to increase GDP growth and tax revenue. The initiative also aims at high quality standards and minimising the impact on the environment. The initiative hopes to attract technological and capital investment in India.

sincerely need to do is to replace the ‘imitation’ practice with ‘innovation’ practice. A right ecosystem shall fuel the spirit of innovation and it shall be great to see domestic companies leading the innovation and thereby making India an innovation champion.” He adds, “There is a need for development of human resources, greater innovation and research and development. These three should be developed as one process and not in isolation.”

Roadblocks & Roadmap The ‘Make in India’ initiative has already ignited discussions on various issues. According to Mr Kapur, the typical roadblocks would be difficulty in setting up business, unfavourable policies like retrospective tax, delay in project setup, litigations related to land, poor infrastructure, lack of available skills and corruption. The industry should invest in developing skills and research on technology, set up plants in rural belts, work with local government to improve infrastructure, adapt villages, schools and colleges as a part of their CSR to impart quality education in rural areas. He advocates, the policymakers and industry bodies should come together and implement following: • Bring in the required reforms like labour reforms, make good infrastructure available, reduce red tape for clearances • Build the required skills in the workforce and offer strong vocational training and skill-building • Invest in R&D. Create world-class quality, achieve mastery in technological advancements and develop research-oriented curriculums. “The government should promote self certification procedures in all areas. This would enable industry to concentrate more on what they are best at,” he adds. Performance Testing of a typical Industrial Vacuum System – Everest Blower Systems plant in Bahadurgarh, Haryana

The Indian manufacturing sector welcomed the ‘Make in India’ initiative and is very positive about the same. “This initiative shall bring in the required change and shall act as a big booster for the manufacturing sector,” says Amit Kapur, Director, Everest Group.

Prerequisite “Make in India” can be a great success since there are still a lot of opportunities to be tapped in the Indian manufacturing sector, believes Mr Kapur. He says, “We 86

June 2015 n OEM Update

Making in India Everest Group currently operates through three state-ofthe-art manufacturing facilities. These include the parent company Everest Transmission at New Delhi and other two group companies, Everest Blowers Pvt. Ltd. and Everest Blower Systems Pvt. Ltd. at Bahadurgarh, Haryana. Facilities include in house R&D, design and development, production, manufacturing, quality control, inspection and after-sales service.

Excelling in R&D “Everest is the first and only blower and vacuum systems manufacturer in the country to have an in-house R&D centre which is approved by Department of Scientific & Industrial Research,” claims Mr Kapur. “Approximately 3% of group turnover is earmarked for R&D every year.” Everest Group recently won a national award for excellence in R&D which was conferred by the Prime Minister. A focus on innovative design and high quality machined parts has earned Everest a reputation for excellent workmanship amongst its users. For nearly three decades Everest has offered its customers quality, cost-effective machines necessary to meet the changing technology.

Achievements Some of the Everest’s recent achievements include designing and manufacturing of: • Seal less roots blowers. • Solvent recovery systems to curb pollution. These systems not only play an important role by making the process ecofriendly but also recover precious solvents for reuse. Most of the pharmaceutical processes have low boiler solvents which are undesirable if expelled into atmosphere. On installation of solvent recovery system, most of the solvent can be recovered back. The demand of such systems is growing exponentially due to increasing environmental awareness and corporate responsibility. • CPCB approved vacuum systems for waste oil re-refining. • Mechanical vacuum boosters for replacement of steam jet ejectors. • SUPERVAC vacuum systems using mechanical vacuum boosters and dry screw vacuum pumps – dry pumping technology. • Extended shaft roots blowers configuration for applications requiring 100 per cent oil free air like aeration in aquaculture forms, plating lines, STPs, etc. • Canned motor mechanical vacuum boosters • MVR (Mechanical Vapour Recompression) blower successfully put to use. • Low temperature thermal desalination systems for producing potable water.

Going international Buoyed by the success in the domestic industry, Everest now plans to capture international markets. “International penetration is the current target. All the resources are being mobilised to ensure standardisation, product reliability and inter-changeability to make product of internationally acceptable quality,” Mr Kapur informs. n June 2015 n OEM Update

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Initiative can complement industrial growth ‘Perform consistently’ ‘Performing’

To ensure we make India a serious manufacturing hub, we must ‘perform consistently’. Indians are good at performing but performing consistently is a more desirable trait. Vikas Kundra, MD, ZAIPL

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ZIEHL-ABEGG India Private Limited, is a 100 per cent subsidiary of ZIEHL-ABEGG SE, Germany, a company with more than 100 years of history of innovation based growth. ZIEHL – ABEGG offers a variety of fans that are from its facility in Chakan, Pune. In an interview with OEM Update, Vikas Kundra, MD, ZAIPL Pune, India shares his views on the “Make in India” and what the government should do in a broader sense.

A great mission statement, but lots to be done “Make in India” is a good initiative promoted by the government. We have a mission statement but a lot of initiatives need to be taken at the ground level before it can become a reality. For the engineering industry to make a difference in the global market, we should strive towards becoming a global engineering hub, as we have resource of a young manpower that has the drive to achieve success, coupled with engineering skills and the ability to communicate in English. However, India needs a conducive environment for ‘Make in India’ to become a success in the next decade.

Allow single window clearance Mr Kundra suggests, “The most important aspect, I strongly believe, which should be the first priority of the government is “Making-It-Easy” to conduct business India. The regulatory framework should include a real single window clearance for a new factory to be setup. We need labour law reforms to ensure that the draconian laws do not hamper the industry. We need simplified tax laws that the government is working to implement the GST, which should help eliminate the complex tax structure so that the business in India is not hampered. India requires a focused approach on providing basic infrastructure like power, drinking water, sewage lines and treatment plants, roads, airports and waterways, Internet connectivity.” 88

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“To ensure we make India a serious manufacturing hub, we must ‘perform consistently’. Indians are good at performing but performing consistently is a more desirable trait. We need the resources and there are challenges against each one of them,” Mr Kundra opines.

Slew of reforms required for success of Industry There are several issues which should be addressed to ensure growth. The land acquisition should be more transparent and non-complex. The manpower should be “employable” by providing hands on training rather than theoretical education. There should be a strict curb on the theft of resources like electricity, water, sewage. There should be incentives to those who invest in high efficiency machines and equipment to reduce power consumption or conserve water and recycle sewage water. “Focus should be on saving the precious natural resources as they cannot be recreated,” Mr Kundra adds.

Develop infrastructure like the developed world He also adds, “There should be Infrastructure development to be done starting with roads, railways, waterways and airports. All this is to ensure smooth movement of goods and people from one location to another. Our industry in India is still not focused on investing in R&D, and without investment new technologies cannot be developed. I believe we will have to take two approaches.” He suggests, “A more short-term option is to go for technology transfer from overseas partners but ensure that quality and systems are implemented so that ‘Make in India’ generates more jobs and ensures growth. In a long term option, we need to develop new technologies by investing in the right way in R&D. This is a long drawn way but success could be really long lasting. A country like Germany is a case in point.”

IT governance can reduce corruption Mr Kundra adds an important point. He says, “Our country is globally acknowledged as an IT hub. Why can’t we utilise this positives of IT to eliminate corruption, right to access of information, implementation of plans and other activities which can make us productive and give more jobs and in turn deliver a growth that is consistent. The banking sector, has undergone a sea change over the past years after utilising IT . We can replicate the same in our Infrastructure development, approvals of plans, and a plethora of activities. This will help us cut down red-tapism and corruption, which are the biggest bane of our society today.” June 2015 n OEM Update

Facility Struggle and growth for Ziehl Abegg in the past seven years “We went through a standard routine of setting up a subsidiary in India in the year 2007 to 2008 with lots of pain and wasted time. We believed that the customers in India are looking for high efficiency and reliable fans and worked hard towards meeting those objectives with the available infrastructure and went through a lot of hassles and pains,” asserts Mr Kundra. Over the past 7 years, ZIEHL-ABEGG invested time and efforts to educate and support a list of Indian customers who wanted to save precious energy. Mr Kundra also adds, “In the year 2013, we invested in setting up a German Standard Facility at Chakan, Pune to support erstwhile customers. I am proud to say that 2 years down the line, with all the challenges that every factory faces in India, we are here today with extended investments in machinery and human resources. We are happy to support our erstwhile customers locally from our Indian Factory, thereby addressing the core subject of Make in India.”

Low ownership cost has been the trend in India There is a great amount of change observed at the customers end from the technology front. Mr Kundra says, “We are taking steps to enhance our presence in India wherein customers are helping us by selecting real high efficiency products which are selected based on the lowest ownership cost rather than the lowest first cost, which has been the historical trend in India.” n

June 2015 n OEM Update

Carrier, Midea to expand strategic partnership Carrier Asia Ltd. plans to acquire a minority stake in Chongqing Midea General Refrigeration Equipment Co. Ltd. (CQ Midea), an extension of its long-term strategic partnership with Midea Group Co. Ltd. CQ Midea is Midea’s commercial air-conditioning business, manufacturing a range of centrifugal, screw and modular chillers as well as airside products. Carrier and Midea established their first joint venture in 2008, Foshan Midea Carrier Air-Conditioning Equipment Co. Ltd. manufacturing residential Carrier-brand products for distribution worldwide. “The business relationship between Midea and Carrier has since successfully expanded to include joint ventures in Brazil, Argentina, Chile, India and Egypt. Carrier’s investment in CQ Midea will support its growth outside of China,” it said. Paul Fang, chairman and president, Midea Group said, “In the HVAC segment, Carrier has a team of experienced experts, industry-leading technologies and a top-tier quality assurance system. Collaborating with a brand like Carrier is an important step forward for Midea.” At the signing ceremony, Geraud Darnis, President and CEO, UTC Building & Industrial Systems said this new venture marks a natural extension of the existing, successful partnership. n

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Logistics industry betting big on ‘Make in India’ According to Mr Arya currently the laws are very convoluted and vague. Single window system is expected to enable the companies to have clarity on various laws regarding licensing, obtaining clearances and other aspects.

A need for an impetus to coastal and inland waterways movement is of paramount importance for seamless, costefficient movement of cargo. Vivek Arya, MD, Rhenus Logistics India Pvt. Ltd.

Rhenus Logistics India, the Indian arm of Germany-based 6th Anniversary

Rhenus Logistics, is an ISO 9001:2008 certified company and is active in all modes of transport which is road, rail, air and ocean. The company provides customs brokerage, project logistics and warehousing services to its customers through dedicated as well as shared facilities. It is an integrated logistics service provider and provides all services in-house. In an interview with Subhajit Roy, Vivek Arya, MD, Rhenus Logistics India Pvt. Ltd. highlights the opportunities and challenges of ‘Make in India’.

Optimism in the air Sharing his perspective on the ‘Make in India’ initiative, Mr Arya says, “The campaign will lead to an increase in manufacturing in India which will create opportunities for the logistics sector. There will be a significant increase in the movement of capital goods, raw materials and finished goods.” He feels that the ‘Make in India’ will also create a demand for domestic and international transportation, warehousing and distribution. “GST (goods and services tax) will also play a key role in the expansion of the logistics sector in India. 3PL in India is still in its nascent stage and holds phenomenal growth opportunities that can be unlocked. The entire logistics industry is optimistic about the ‘Make in India’ campaign,” added Mr Arya. At the same time Mr Arya has also raised his concerns about the roadblocks within the government agencies. He says, “The top level in the government is talking the right language, but the ground reality currently is different. The allotment of land to various industrial zones is delayed. The process of getting permissions is a cumbersome process with multiple authorities to approach. There are many companies who want to start business in India, but are running from pillar to post to get permissions and land allotment.” He suggests that there needs to be a single window system, ideally like Singapore to encourage new businesses to set up in India. 90

India needs to get the required infrastructure and policy support to make a mark in the global market. The authorities need to focus on expediting the multi-lane highway projects, the freight corridors to be completed in time. “A need for an impetus to coastal and inland waterways movement is of paramount importance for seamless, cost-efficient movement of cargo,” observed Mr Arya. If the government’s Sagar Mala project goes according to plan, India will witness to a holistic development of ports for the first time. This will lead to development of mega ports. It will also create focus on hinterland connectivity and setting up of industrial hubs which are connected to ports and have good logistics network. Mr Arya has also raised his voice for the uniform taxation law across the country. He said, “India being one union country, there should be uniformity in taxation and freedom to move cargo inter and intra state. There should be no country within a country scenario. Tools should be rationalised to facilitate monthly or annual fees. In EU (European Union), it is easier to move goods within different countries than interstate due to uniform tax regimes.” He adds, “Process for manufacturing both for home consumption and exports needs to be simplified.”

Bottlenecks within The industry needs better roads, lesser documentation for movement of goods between states and efficient airports and sea ports. A special focus on the infrastructure development in the country is need of the hour. The overall per unit cost of logistics needs to be bought down for viable production in India. Logistics industry is set to play a major role and is capable of supporting growth which is anticipated with major investment being done in infrastructure. “The government policies and regulations such as the GST, regulations on cargo movement, and security initiatives will affect the supply chain,” said Mr Arya. Labour reforms hold the key to the success of the ‘Make in India’ campaign. Mr Arya believes there should be measures to end ‘Inspector Raj’ with a system to sharply curb the element of discretion with labour inspectors and a single window compliance process for companies on labour-related issues. “Laws should be stringent and transparent, which doesn’t let the employee or the employer take undue advantage of either party,” he added. June 2015 n OEM Update

Facility Labour migration has reduced since the introduction of NREGA. Though the steps taken in this Programme are essential from the social security point of view, labour migration should be encouraged for the betterment of the industry. “Reforms towards operation of truck and tempo unions at select locations should be introduced,” suggested Mr Arya.

The game changer Rhenus Logistics India is in the service industry in the logistics and supply chain vertical. Sharing his views on the steps to be taken by the govt to promote domestic manufacturing in logistics and supply chain vertical, Mr Arya said, “The game changer for this industry would be the introduction of GST. With the GST roll out over all cost of supply chain should reduce by 3 to 4 percentage points.”

Redesigning supply chain Rhenus Logistics India’s services cover the entire process chain – from procurement of raw materials to distribution of finished products. The company also provides in-plant services by helping customers outsource some of their internal processes. The company has an in-house solution design and implementation team. “We are in the process of redesigning our supply chain to drive efficiencies after the GST is in place and conform to any legislation that focuses on cargo export-import laws and security norms,” said Mr Arya. n

Flexojoint offers conveyor belts for specialised applications Flexojoint Belt Industries was established in 1972 with a focus on manufacturing conveyor belts for specialised applications like shot blasting, over band magnetic separators, weigh feeders, cement industry etc. With the stringent requirements of these industries, Flexojoint Belt Industries, focused on understanding the working environment and designed the belts which will give longer life and reduced down time. The reduced downtime of machines due to decrease in conveyor belt failures increases the productivity. Over last few decades, Flexojoint Belt Industries has become OE supplier to various manufacturers of shot blasting machines as well as over band magnetic separators. The other products manufactured are hot & cold vulcanising solutions, rubber sheets, various types of rubber sheets, ‘O’ rings for OTR tyres etc. Flexojoint Belt Industries is headed by Kiran Patel who is a Chemical Engineer and has been associated with the firm for more than two decades. Mr Patel has been the Chairman of All India Rubber Industries Association, Western Region and is on the Managing Committee of the Association. He also has been the Hon. Secretary for over a decade of Indian Rubber Institute, Mumbai branch. June 2015 n OEM Update

Product profile • Belts for shot blasting machines • Belts for over band magnetic separator • Special belts such as cleated belts, flexible side walled belts, rough top, bag divertor, etc. • Heat resistant, flame resistant, food grade belts • Pulley lagging sheets – plain, diamond & herringbone design • Rubber sheets for shot blasting & other abrasive applications • Skirt rubber • Cold and hot vulcanising adhesives for joining conveyor belts, pulley lagging and various other applications • Foundation mats for forging hammer • Rubber curtains or vestibules for shot blasting machines • Electrical insulation rubber sheets (checkered and fluted) • ‘O’ Rings for OTR tyres.

Membership • AIRIA (All India Rubber Industries Association) • IRI (Indian Rubber Institute) • SME Chamber of India.

Associate companies • Elastoplast Industries, Vadodara • Belting & Engineering Services, Mumbai • Nime Enterprises, Vadodara and Mumbai

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India should keep up its strength to outpace China

India’s small and mediumsized industries can play a big role in making the country take the next big leap in manufacturing. Jayant Rajan, General Manager - India and South Asia, Armacell India

Insulating pipe and ductwork is one of the most effective 6th Anniversary

ways to protect the value of an investment. The Armacell range of thermal insulation materials is specifically designed to meet the challenges posed by modern mechanical services. Jayant Rajan, General Manager - India and South Asia, Armacell India shares his views on the economy, the industry and the ‘Make in India’ initiative.

has been very stringent when it comes to procedural and regulatory clearances. A business-friendly environment will only be created if India can signal easier approval of projects and set up hassle-free clearance mechanism. In addition to that India should also be ready to give tax concessions to companies who come and set up unit in the country. “India’s small and medium-sized industries can play a big role in making the country take the next big leap in manufacturing,” observes Mr Rajan.

China has outpaced India in manufacturing India should be more focused towards novelty and innovation for SMEs sector. Mr Rajan suggests, the government has to chart out plans to give special sops and privileges to these sectors. India’s ‘Make in India’ campaign will be constantly compared with China’s ‘Made in China’ campaign. China launched the campaign at the same day as India seeking to retain its manufacturing prowess. India should constantly keep up its strength so as to outpace China’s supremacy in the manufacturing sector. Also, India has to be better prepared and motivated to do world class R&D. “The government must ensure that it provides platform for such research and development,” remarks Mr Rajan.

Policy changes will drive growth of insulation industry Indian market is as diverse as its culture ‘Make in India’ will help in leveraging the quality of insulation products due to awareness of the global scenario. The Indian market is quite diverse showing different behaviour in different cities and segments on account of diversity in the progress. “Innovation is the need of the hour and that’s what will drive this industry ahead in the near future and initiatives like ‘Make in India’ would help in overall growth of the Indian market,” says Mr Rajan.

In the budget for fiscal year 2016, the government has given special impetus on green technologies and reducing the carbon footprint across industries and sectors. The boost to insulation industry has come through the focus the government has put on energy efficiency. Mr Rajan believes, “The promised tax reforms and policy up gradation will definitely help fuel the growth of insulation industry in India.”

Armacell India has grown by leaps and bounds Ensure a fairer competition ‘Make in India’ is not only just an initiative but it needs to be embraced as a work culture across industries, for the Indian market is still dependent on a lot of technological imports. Mr Rajan feels, to succeed with ‘Make in India’, conducive taxation reforms and updating of existing legal procedures is extremely vital. The government should ensure single window approvals for maximum legal requirements which will ease the entry of foreign players in the market. This will also help in plugging the loopholes in the legal procedures ensuring a fairer competition in the market. “Conducive tax reforms would definitely help attract the global players to invest in India and end the policy paralysis across industries,” remarks Mr Rajan.

Give tax concession to foreign investors ‘Make in India’ has a few challenges on its front like creating a healthy business environment which will be possible only when the administrative machinery is efficient. India 92

Armacell has presence in India since 1999 and the Armacell India manufacturing plant was set up in 2006 in Pune which has since seen excellent year on year growth. “We are looking at expanding the footprint in Tier-2 and Tier-3 cities where construction methods and quality are improving consistently,” Mr Rajan informs.

A growth strategy driven by market penetration Speaking of growth strategies that Armacell is driven by, Mr Rajan says, “The growth strategy at Armacell includes maintaining the current growth curve, geographical intensification, entering in market segments and applications where we were not present earlier and introducing new products, bringing more depth product wise that will drive our future growth. The plant in Pune already caters to the requirements across India. Globally, the company has a wide basket of products which going forward; it plans to introduce latest technologies not yet available in India, maybe within next one year.” n June 2015 n OEM Update

Facility

High temperature abrasion resistance coating Loctite PC 7000 HTARC is innovative, eco-friendly, water based system that offers high abrasion resistance even at 1,000 C and above. According to Henkel, Loctite PC 7000 HTARC offers twice the protection compared to conventional methods, leading to almost double life for the burner tip. This results in sustained boiler efficiency and lesser downtime as well as associated production losses, making it a cost effective solution. It is easy to apply on most substrates and does not require skilled labour.

Traditional coal tip burners are prone to wear due to exposure to high heat from furnace flame and erosion caused by coal particles in high velocity air stream. High levels of erosion lead to deformation of the coal burner tips that instantly and negatively impact the boiler efficiency. To overcome these shortcomings and provide a reliable, cost efficient solution to burner tip wear, Henkel has introduced Loctite PC 7000 High Temperature Abrasion Resistant Coating (HTARC). This is a unique three-component rapid setting silicabased composite coating system. It is designed to protect industrial processing equipment like coal tip burners in boilers and furnaces, against harsh temperature and abrasion environment.

Features • Unique three-component rapid setting silica-based composite coating • Environmentally friendly water based system (resins and filler mixture) • High abrasion resistance up to 1,100 C • Bonds well to porous substrates like concrete, refractory bricks etc (metal substrates need metallic mesh reinforcement). Benefits • Up to 2 X protection from wear • Lesser production loss • Cost effective – almost 29 per cent cost saving over conventional methods • Laminar flow of coal-air mixture for optimum efficiency. n

For more information, contact: marketing.ag@henkel. com or www.henkel.in/enquiry

A new standard for car and truck wheel-ends SKF Scotseal units are a range of sealing solutions designed for wheel-end seals. The units are available in various designs to suit varying customer application requirements. The range begins with the SKF Scotseal Classic for normal severity. For higher sealing demands, SKF Scotseal Longlife and SKF Scotseal Plus XL are the designs of choice. The entire range uses a fully enclosed cassette design (unitised design) with specially developed elastomer materials and multiple sealing lip geometries thatensure excellent life and reliability in the operating conditions they are designed for. Features • Unitised design (seal and wear sleeve supplied as a 94

non-separable unit) • Enhanced dirt exclusion • Specially formulated NBR elastomeric material, compatible with mineral and synthetic lubes • Sizes for 71 of the most common wheel hub/axle combinations • Capability to retain oil or grease. Advantages • More fluid compatibility with oil additive packages • Wide temperature ranges • Long life – increased reliability. Industry applications • Automotive • Off-highway.

n June 2015 n OEM Update

Process 100 Greater accountability and initiative is needed Anand Apte, Managing Director, Goldfinch

102 Lead for sustained success

Vinod Vaswani, COO, A.T.E Enterprises

104 Get global and set local

Ravi Prasad, Director, Sales, PSG Dover India

105 Realisation of reforms is important Lars Dithmer, MD, Alfa Laval India Ltd.

106 Setting the global quality standards VV Kamath, National Sales Director, Fronius

108 Curtail imports to boost local manufacturing

Rashmi Ranjan Mohapatra, National Sales Manager, KEMPPI India

110 Prioritise domestic manufacturing Nilesh Ramani, Director, Scantech Laser Pvt Ltd

112 Focus on indigenisation V. G. Patil, Director, Ace Weld Engineers

Process

Greater accountability and initiative is needed

The government should make it affordable to purchase resources such as fuel, electricity, water and identify locally available skilled manpower. Anand Apte, Managing Director, Goldfinch

Goldfinch 6th Anniversary

provides services and products in the field of environmental engineering and for solving complex pollution control needs for the industry, community and for infrastructure projects. Having compliance to QMS ISO 9001:2008, OHSAS 18001:2007, MoEF approved Laboratory and QCI-NABET accredited as EIA consultant, GOLDFINCH has a well-developed infrastructure to offer a spectrum of services and products such as: • Analytical services for water, wastewater air pollution, solid waste, microbiology • Lab scale or pilot scale experiments and treatability study for wastewater treatment • Statutory compliance guidelines for acquiring authorisations or consents • Preparation of DPRs, basic and detailed engineering for industrial wastewater treatment plants and CETPs • Turnkey customised solutions and package plants for industrial wastewater treatment and sewage treatment • Environmental Impact Assessment and Environmental Clearance • Technical and operation services for wastewater treatment • Zero Liquid Discharge (ZLD) plants.

Anand Apte, Managing Director, Goldfinch shares his views on the current state of affairs that matter to the industry and the ‘Make in India’ initiative.

Initiative will open up the market Make in India campaign prioritises 25 sectors as identified by the Government of India. As sectors like biotechnology,

pharmaceutical, automobiles, food processing, leather, textiles and hospitality continue to expand, they will require to meet environmental regulations and compliance. “We expect to see a very large market opening up for our industry, where we specialise in providing customised solutions in environmental engineering, specifically to the industrial sector,” Mr Apte said.

Too much time spent on government dialogue Indian entrepreneurs have the required competence. The Small and Medium Enterprises (SMEs) will have to play a key role by supporting the large industries and upgrading their own infrastructure and resources. However, the SME sector spends lot of non-productive time in meeting with the jargon of taxes and regulations and inspections by government agencies. It seems that the government has realised and trying to take steps towards improving infrastructure, logistics by reorganising the laws to lead to ease of doing business. A right mix of these ingredients can make the campaign successful. Make in India has the potential to generate ample jobs for Indians, especially for locals and eventually generate quality products for Indian as well as export market at competitive price.

Stakeholders must have greater accountability Mr Apte feels the greatest obstacle would be to break the mindset of all stakeholders such as businesses, investors, skilled manpower, and government officials and others who, over the years have got used to delays and “Chalta Hai” attitude. “Greater accountability and initiative is required by all stakeholders to realise the vision of our Prime Minister. The government should make it affordable to purchase resources such as fuel, electricity, water and identify locally available skilled manpower,” he observed.

Government is working at the right direction Goldfinch hopes that many of the reasonable demands by industry especially the SME sector will be met with an aim to promote Make in India. “The government should plan good incentives for meeting environmental regulations, which in turn will generate more opportunities for our sector,” adds Mr Apte.

Goldfinch is always open to ‘Make in India’ “Goldfinch is well-positioned to take up its share of opportunities that will open up through the ‘Make in India’ campaign and we can add value to the initiative with our expertise,” concludes Mr Apte. n

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Process

Lead for sustained success Business-friendly policies are essential

By making our industry and our OEMs more competitive, we will help boost the “Make in India” initiative. Vinod Vaswani, COO, A.T.E Enterprises

6th Anniversary

A.T.E. Enterprises is a company with product platforms that leverage IoT technology for remote monitoring of plants and equipment. The company has specific product offerings for several sectors like power plants, sugar mills, and several other industries. Technology developed by A.T.E. Enterprises has been used by many plant owners to achieve operational excellence by tracking and improving operations, maintenance, equipment health, availability and energy/resource consumptions thus vastly impacting both the top and bottom lines. Further, products developed by A.T.E. Enterprises are being deployed by OEMs as they find they can manage their installed base much better with our products and create value for their customers. In an interview with OEM Update, Vinod Vaswani, COO, A.T.E Enterprises shares views about his company and the ‘Make in India’ initiative.

High productivity more significant than low cost labour Raising an important point, Mr Vaswani says, “In order to maintain a competitive edge over other countries, it is imperative that manufacturing sector in India should be perceived in the global market as not only one that leverages competitive labour cost, but one that is highly productive by adopting the best technologies.”

Mr Vaswani feels policies, people and power are the 3Ps that will make or break this big dream. He says, “It is absolutely important for the government to have business friendly policies both in terms of setting up businesses and also running them. We need very quickly to invest in our physical infrastructure in urban as well as rural areas.” Dearth of skilled personnel also needs to be addressed with investment in education and education. Availability of energy is also a key issue very high up there on the challenge list. “It is impossible to manufacture at a high quality level without adequate high reliability power,” Mr Vaswani added.

Make cities work better Speaking about efficient utilisation of energy, Mr Vaswani says, “The government needs to work on simplifying the business rules that need to be followed while ensuring their full compliance. A simple indirect tax mechanism would help a lot; as would very quick redress of issues in the courts. Making our cities work better would help a lot in saving time lost in commuting and in having a more rested and energetic workforce. Energy efficiency is another key challenge that needs to be addressed through a continuous on-going program enabling a long term and sustainable energy eco-system.”

SuperAxisTM is a great platform A.T.E.’s SuperAxis platform provides plant owners a decision support platform to continuously measure, analyse and improve operational effectiveness and energy efficiencies and achieve operational excellence. The company offers ready solutions for plant owners and equipment OEMs in the field of thermal power, renewable energy, plastics, printing and packaging and many more industries. “All this can help make the ‘Make in India’ dream a sustained success,” assures Mr Vaswani. “With a strong ‘Make in India’ initiative, our markets will only expand faster. By making our industry and our OEMs more competitive, we will help boost the “Make in India” initiative,” he concludes. n

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June 2015 n OEM Update

Soft starters for LT/HT pumps & compressors The complex process of starting an induction motor is intelligently controlled, simplified and a smooth jerkless start with reduced starting current is achieved with Jayashree HFSR soft starters. Jayashree is one of the pioneers in designing and manufacturing of harmonic free series reactor type soft starters. With continuous upgradation and adoption of new techniques Jayashree’s soft starters are ideal for starting induction motors. The latest models incorporate a HMI control which shows the starting and running performance of motor and keeps log of motor performance and parameters. • Available for 415V/3.3/6.6/11 KV with motor rating up to 35 MW • HMI/PLC control with data logging • CPRI tested and approved • Ideal for pumps, compressors and crushers • Can reduce starting current up to 1.5 X FLC • Thousands of units in operation over last 35 years. n Contact: Jayashree Electron Pvt. Ltd EL-12, J Block, MIDC, Bhosari, Pune 411026 Tele: +91-20-46768998 Email: sales@jayashree.co.in

GOLDFINCH offers optimised solutions in environment management GOLDFINCH Engineering Systems Pvt. Ltd. has three decades of presence in environmental engineering field. GOLDFINCH uses multidisciplinary approach in providing customised and optimised solutions in environment management. Having compliance to QMS ISO 9001:2008, OHSAS 18001:2007, MoEF approved laboratory and QCINABET accredited as EIA consultant, GOLDFINCH has a well-developed infrastructure to offer a spectrum of services and products such as: • Analytical services for water, wastewater air pollution, , solid waste, microbiology • Lab scale or pilot scale experiments and treatability study for wastewater treatment • Statutory compliance guidelines for acquiring authorisations or consents • Preparation of DPRs, basic and detailed engineering for industrial wastewater treatment plants and CETPs • Turnkey customised solutions and package plants for industrial wastewater treatment and sewage treatment • Environmental Impact Assessment and Environmental Clearance • Technical and operation services for wastewater treatment • Zero Liquid Discharge (ZLD) plants. GOLDFINCH has project references for almost all types of industry covering many reputed and corporate customer listing within India and abroad. n June 2015 n OEM Update

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Process

Get global and set local will then help the buyer as well as seller penetrate the market on the same scale as their competitors in the market.

Make in India needs global acceptance

Working within the parameters of the ‘Make in India’ initiative, we hope to have the chance to ramp up our sales plan and increase market share. Ravi Prasad, Director, Sales, PSG Dover India

6th Anniversary

PSG Dover is one of the global leaders in the manufacturing of pumps, systems and related flow-control solutions for the safe, efficient and reliable transfer of critical and valuable materials. Here, Ravi Prasad, Director - Sales, PSG Dover India shares his views on the “Make in India” initiative and about PSG Dover.

Economy in a rebounding phase The Indian economy is in the midst of a rebounding phase right now and PSG Dover is gearing up to enhance its capabilities as a way to provide the best solutions and to become aligned with the growth trajectory. This actually started for PSG Dover in 2007 with the introduction of the Wilden brand and continued in 2011 with the Blackmer brand. Now, the company is planning to introduce saleable pumps in India that will allow Indian customers to maximise the value of their investments while simultaneously being competitive in their various markets. “Working within the parameters of the ‘Make in India’ initiative, we hope to have the chance to ramp up our sales plan and increase market share,” Mr Prasad said.

Address issues in taxation According to Mr Prasad, Make in India can achieve success if the government announces some special subsidiaries or plans such as tax relief, for the products that are actually being manufactured in India, which

“The key challenge in the ‘Make in India’ initiative will be achieving acceptance from global customers of India-made products,” explained Mr Prasad. “PSG Dover tries to introduce the quality of its products to a global market and its commitment to PSG Dover India shows the same commitment to India.” He assures, “PSG DOVER will continue to offer products in India that reflect a ‘mirror image’ regarding quality to the products that it offers the rest of the globe. PSG Dover India is constantly striving to overcome the challenges of guaranteeing product quality with its Indian customers.”

Online application forms create a ‘Sense of Urgency’ PSG Dover India is quite optimistic of the several initiatives taken by the government to promote domestic manufacturing. A few of the key and responsive steps include the processing of clearances by centre and state authorities, which is being designed to be progressively Web-enabled and will create a combined application form and a common register that will help streamline manufacturing processes. Also to be developed, and which is a very important consideration, are the timelines that will be defined for all clearances, which will create a ‘sense of urgency’ when optimising modalities.

International quality products for India Sharing his optimism, Mr Prasad said, “We are very much clear on our long-term objective to ‘Get Global and Set Local.’ To elaborate, PSG Dover India strives to take our global products and optimise them for use in India-specific applications.” He continues by saying, “By taking this direction, PSG Dover’s global quality will provide the values that our Indian customers and their end-users demand. PSG Dover’s commitment to Indian market is long-term and long-lasting, and our customers can count on us to provide the highest level of product quality now and into the future.” n Consultant & Turnkey Solutions

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Realisation of reforms is important Only continuous effort will bring success

New steps will be required, but as of now a focus on realisation and implementation of current reforms is most important. Lars Dithmer, MD, Alfa Laval India Ltd.

The manufacturing sector in India has been facing considerable challenges since the last few years. Drawing this important point Mr Dithmer says, ”We are looking forward to see policies and actions that can ease the way of doing business yet keeping a focus on the environment and optimal energy usage. A continued effort in enhancing the infrastructure for transport and trade is essential in making ‘Make in India’ reaching its full potential.”

Implement current reforms

Lars Dithmer, MD, Alfa Laval India Limited, shares his views on successful implementaion of ‘Make in India’ campaign.

The union budget for FY 2015-16 includes a number of good initiatives which are expected to simplify business transactions. However, Mr Dithmer observed all initiatives must keep in mind the ease of doing business with a focus on value creation. New initiatives are welcome realising that the budget for FY 2015-2016 has already been presented – the GST is something the industry will be expecting. He said, “New steps will be required, but as of now a focus on realisation and implementation of current reforms is most important.”

Alfa Laval is ‘Making in India’

Alfa Laval is open to expansion

“Alfa Laval has a presence in India since many years and we have been ‘Making in India’ for the Indian market as well to supply globally from our 5 factories located in Pune, Satara and Sarole,” says Mr Dithmer.

With an extensive manufacturing base already established, we are already ‘Making in India’. Our focus is to serve our customers in the best possible way. We will expand our base in India as and when we feel it is required. We will also expand when there are opportunities. n

Alfa Laval has presence in India for more than 75 years, offering its product portfolio in processes and applications like heat transfer, separation and fluid handling and reaching the Indian market through 15 sales and service offices spread across the country.

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Setting the global quality standards Change of perspective

We need to change our current perception of quality standard and to look at globally accepted quality standards. VV Kamath, National Sales Director, Fronius

6th Anniversary

Fronius is one of the technology leaders in welding technology. Here, VV Kamath, National Sales Director, Fronius, shares his views on the ‘Make in India’ inititiative and the issues that need to be addressed. Initiative will boost moral While talking about the ’Make in India’ Mr Kamath expressed his confidence and said the initiative will boost the morale of the engineering sector and will help create job opportunities. He said, “India is having the largest number of young engineers and the government initiative will help these engineers to get a future with employment and entrepreneurship. Some initiatives only pay for a short while but the ‘Make in India’ initiative can bring investment and set up industries that will last for time to come, as a major initiative which can benefit the country on a long-term.”

Fronius provides new technology Mr Kamath feels, Make in India is one of the finest initiatives taken at the right time by the present government. India is slowly becoming a manufacturing hub for the world due to engineering capabilities and qualified engineers and the resources. In the engineering industry, a lot of new materials are being used and developed which are light in weight and have high strength. Welding of some new materials is not possible with the conventional welding technologies. Fronius provides support with the latest welding technologies to weld new materials available in the market.

Mr Kamath suggests a change in the mindset of the people. He says, “Through Make in India we look at domestic and also export market. Make in India can succeed only if we change our attitude. Commitment towards the deliverable within the given time frame will be very important. We must also provide innovation and quality. We need to change our current perception of quality standard and to look at globally accepted quality standards.”

Engineering graduates drawn to IT industry Some issues will continue to perturb the industry when it comes to ‘Make in India’. These issues include problems like the consistency in availability of quality man power. There are several such issues namely, lack of modern technologies for manufacturing, lack of awareness about the latest trends in their specific industry. The IT industry is dominating the minds of the young as it offers attractive salary packages, which has drawn engineers to the IT industry. There is a need for skill development of engineers and operators. The country needs to be more investor friendly along with a availability of finance.

Revive other branches of engineering Mr Kamath rightly points out, “There is a lack of skilled operators in India. This calls for development of educational facilities in Tier I and Tier 2 cities to have a variety of skills required in trade. Today, 90 per cent of engineering colleges are offering courses related to Information technology while core subjects like civil, mechanical and electrical engineering seem to be less opted for. Core engineering subjects need to be revived to get quality engineers for serving the engineering and infrastructure industries. Without the skilled operators and qualified engineers, ‘Make in India’ will remain a mere dream.”

Fronius collaborating with the education sector Fronius has developed, state-of-the-art welding technology and gives technical know how to make new possibilities in welding. Fronius has set up a technology centre at its Pune facility to develop applications with new and challenging materials and this service is offered free of cost to benefit the customer. It has developed several applications for aerospace, automotive, power and engineering sectors.” n

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Process

Hi Tech honoured with major water awards

From importing domestic as well as commercial Reverse Osmosisbased mineral water plants from USA in 1995 to becoming one of the most trusted water purifier manufacturers in 2015, Hi Tech Sweet Water Technologies Pvt. Ltd. has come a long way. It was just a couple of years back the company commenced its own huge manufacturing operations in Bardoli near Surat, Gujarat. Within a very short span of time Hi Tech has managed to create its niche in Domestic as well as Industrial RO membrane segment. Hi Tech can now boost of enjoying a major market share in India. In addition, Hi Tech overtook social responsibility conscientiously and initiated a community water drinking project in rural Gujarat with the help of Water and Sanitation Management Organisation (WASMO). The project turned out to be largely successful and attracted Executive Engineers from across India. They studied the project as role model and today Hi Tech proud to provide clean drinking water to more than 1,800 Indian villages with help of Central government and various state governments. This boisterous rise as well as benevolent service was evident and brought a lot of acclaim to the entity. Despite a challenging environment and intense competitive landscape, Hi Tech was applauded with awards in two categories in Water Digest Water Awards (WDWA).

HiArc S400R

CHAMP MULTI 400

HiArc M 400R

WDWA 2014-15 held at New Delhi on 24th March, conferred Hi Tech Sweet Water Technologies Pvt. Ltd. with award categories of ‘Best Made in India RO Membrane manufacturing company’ and ‘Best Company to give Rural Drinking Water Solution’. The proud recipient of Jewel of India Award, Pride of Gujarat in 2008 and National Gold Star Award, Vijay Shah, CMD of Hi Tech expressed his gratitude and also shared how these awards motivate him to do better than the best. He also articulated to contribute in “Make in India Mission” with full enthusiasm. Rajesh Joshi seconded him and expressed his delight for serving pure drinking water to more than 2 million rural habitants. He also shared Hi Tech’s vision to shoulder Women Empowerment as their next mission. Kailash Lohiya and Mr Raj Jain too shared Hi Tech’s success story with everyone present there. They also elaborated how Hi Tech took major responsibility of community drinking water projects executed in various states of India through central and state government funded projects. n June 2015 n OEM Update

CHAMP T400

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Danfoss functional safety solution simplifies safety certification Danfoss introduced a new Functional Safety Solution, a complete functional safety package that greatly simplifies safety certification efforts for off-highway original equipment manufacturers (OEMs). The Danfoss Functional Safety Solution saves OEMs time, cost and engineering effort throughout the process of building functionalsafety certified equipment. The new Danfoss Functional Safety Solution represents all Danfoss components, software, processes and training that help customers comply with safety standards, such as the European Machinery Directive 2006/42/EC and other harmonised standards. No matter the specific functional safety needs, partnership with Danfoss enables customers to achieve Functional Safety certification more easily, reduce total installation costs and accelerate time to market. Complying with the European Machinery Directive 2006/42/EC and other harmonised standards demands intricate knowledge of legislation, components, software, design processes, applications and documentation.

assessment help OEMs approach functional safety and risk assessment more efficiently and intelligently.

System design Most component choices on the market today are not functional safety-certified, and some are not even certifiable. Danfoss Functional Safety Solution offers high-quality controllers, PVG proportional valves and piston pumps that are already safety-certified by thirdparty company Exida. The integration of certified components available with the Danfoss Functional Safety Solution reduces design time and speeds time to market by eliminating the need for OEMs to have components or subsystems independently certified.

Application programming The solution simplifies the functional safety aspects of software development with the Software Product Development and Launch Process (PDLP), functional safety certified by TĂ&#x153;V-Nord up to Safety Integrity Level 3 according to IEC 61508:2010.

System validation Danfoss Functional Safety Solution offers customers functional safety support on topics ranging from risk assessment to system validation.

Risk assessment With the new Functional Safety Solution, Danfoss shares extensive knowledge and application experience through the customisable Functional Safety Fundamental Training and Risk AssessmentTraining modules. These introductions to functional safety concepts and risk

June 2015 n OEM Update

System validation can be a complicated and time-consuming effort for customers. Validation requires studying technical information of all components to learn the Safety Integrity Level and critical data like Mean Time To Dangerous Failure â&#x20AC;&#x201D; information that can be difficult to obtain or unreliable in some situations. The Danfoss Functional Safety Solution provides transparent documentation related to certified and non-certified components, saving significant validation time and making clear exactly what customers need during validation. n

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Prioritise domestic manufacturing have foreseen the future of great technological developments in regaining the ratio of manufacturers to the world.” India has very few laser or laser system manufacturers due to non-availability of specialists in the field of laser but this problem can be solved as the demand for laser products will rise with this initiative.

Form a body to define the standard of products

Image for representation only

We are advancing further to set up a R&D lab to develop products which are now being imported from other countries.

6th Anniversary

Nilesh Ramani, Director, Scantech Laser Pvt Ltd

S cantech was established in the year 1991 for manufacturing laser marking machines. The company could identify wide variety of laser applications in diverse fields like automobile, medical, electronics, semiconductors, fabrication and it prompted Scantech. In an interview with OEM Update, Nilesh Ramani, Director, Scantech Laser Pvt Ltd, shares his views on ‘Make in India’ initiative for the industry and the scope for development in general.

Initiative will bolster growth of laser industry “It’s been great initiative with efforts from the Government of India,” Mr Ramani says.“We

Mr Ramani suggests, “By forming a certifying body which defines products, terms and standards, it can kick -start the motto, this will also help to grow awareness to people buying the domestically manufactured goods. Indian government should monitor import of goods which is unavailable in India.” Mr Ramani also feels that there is a necessity to support R&D of equipment required for these products which are imported. Indian government should start education centres of courses for which people travel abroad to study. This is primarily because these courses are not available in India. By making these courses available in India, these technologies can be developed here.

Give priority to domestic manufacturers Mr Ramani has also raised voice in favour of singlewindow clearance for manufacturing sectors with short time frame. He also said, “Deciding the special privileges for the manufacturing sector should be set by bodies at the centre rather than being decided by state level bodies. All government sectors should prioritise domestic manufacturers and the motto of ‘Make In India’ will start.” Taxation should be made more simpler by implementing GST and by discarding taxes at multiple levels to help solve the differences between manufacturers and traders. This will help reduce the cost of the end product. Scantech has started giving preferential treatment for domestic manufacturers over import traders. “We are advancing further to set up a R&D lab to develop products which are now being imported from other countries,” says Mr Ramani. n

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Process

Focus on indigenisation

We should be 100 per cent independent manufacturer. This will save a lot of foreign exchange. V. G. Patil, Director, Ace Weld Engineers

6th Anniversary

Ace Weld Engineers belonging to welding sector and other manufacturing industries, sees the ‘Make in India’ campaign as a growing example for other industries in the future. Speaking about the expected opportunities for welding industry out of ‘Make in India’ initiative V. G. Patil, Director, Ace Weld Engineers, says, “Welding is mainly done in the infrastructure projects. As far as ‘Make in India’ is concerned the PM has already said that industries like shipping, automobile and other mechanical industry would be growing. In every industry welding is a major part. So there will be a good opportunity for welding industry.”

Achieving success Ace Weld Engineers is a company with annual turnover of around Rs 6 crores. “Around 60 per cent of its products we export to Gulf and African countries and we are in competition with international manufacturers. As our products reach to the international market, we get a wide exposure while manufacturing our machines,” shares Mr Patil. He also adds, “Not only on quality standards, but definitely on different directions. Everybody has to look in this aspect to achieve success. One should not only be dependent on one thing.”

for manufacturing in India is high-cost of electricity, unavailability of certain raw materials.” For example, the important raw materials required for welding industry are copper, aluminium and lamination. There are new technologies (inverter-based) coming up and there is minimum usage of these raw materials. “At present most of these machines or components are imported. We have to build these indigenously,” he adds.

Steps adopted Speaking about the steps to be taken by the government to promote domestic manufacturing in the welding sector, Mr Patil shares, • Easy availability of raw material at reasonable cost • Skilled technical manpower • Protection to SSI manufacturers against international suppliers.

Ace Weld Engineers initiative India is a manufacturing hub for many sectors out of which one is welding. Incepted in the year 2008, Ace Weld Engineers is engaged in manufacturing and supplying quality welding equipment. With the experience and infrastructure support, Ace Weld Engineers has preserved a good hold in the international or domestic market and now aggressively venturing into opportunities to grow in those markets. Commenting on the company’s expansion and growth plans, Mr Patil said, “Ace Weld Engineers is trying to bring out new range of inverter-based welding machines. We are also introducing new range of gas cutting products.” “This year we have decided to focus on development of inverter-based welding machines indigenously. We should be 100 per cent independent manufacturer. This will save a lot of foreign exchange and we will able to supply our products at reasonable cost which will also generate more revenue for the company,” Mr Patil concludes. n

Challenges Though ‘Make in India’ initiative has received good response across the country there are some challenges that has to be faced. According to Mr Patil, “Basic challenge

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Uninam offers complete range of industrial valves manifolds valves, 2-way and 5-way valves, butterfly valve, Y-type strainers, sluice valve, gate globe check valves, boiler mountings, S.S. pipes and valves , plumbing and industrial valves, anti-vibration mountings, HVAC mounts or rubber expansion joints and S.S. bellows etc. from leading companies such as Zoloto, Amco, Fouress, Atam, Sir, Parker Legris, and Resistoflex for life-long trouble free service. Uninam has extensive experience and catering to diverse engineering needs of the key sector such as power, oil and gas, refineries, petrochemicals, mining and metals, process chemicals, pulps and paper, pharmaceuticals, infrastructure, constructions etc. Uninam has years of experience in providing comprehensive technical solutions in industrial applications. The companyâ&#x20AC;&#x2122;s endeavour is to offer advanced technological solutions in collaboration with its alliances, backed by robust service support.

U ninam Industrial Marketing, an ISO 9001:2008 certified organisation, has emerged as one of the pioneers in providing complete analogue and industrial products. Industrial products Uninam is an authorised distributor-dealer and importer for industrial valves serving over 500 customers all over the country. The company has around 2,000 products in its range in the range of pneumatic and electrical actuator operated ball valve , solenoid valve, instrumentation

Uninam provides value-added engineering services to its clients. Over the past 15 years, the company has devoted itself to understand the nuance of industrial products. Today it has its presence across the industries and are serving chemical and petrochemical, power, oil and gas, refineries, pulp and paper, pharmaceuticals, food processing, mining, cement plants, plumbing and construction ,steel plants, breweries, textiles plants, sewage and water works, air-conditioning plants, fertilisers, dairy, infrastructure paint and heavy-engineering etc. n

International Summit on water, waste water treatment, waste management & pollution control

29 â&#x20AC;&#x201C; 30 September 2015 Le Meridien, New Delhi www.wwc-india.in For more information, please contact: Prashant Lade | prashant.lade@india.messefrankfurt.com | +91 22 6144 5900

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Compressed Air vs. Blowers: The Truth The best choice should be the system that costs the least overall, takes up the least time in company resources, and maximises production output Efficient blow-off Blow-off of water, dust, coolant, etc. is achieved using either, or both compressed air and blower operated systems.

• System cost • Maintenance and operating cost.

Availability of particular energy During the past ten years, much was made about the high cost of energy utilising compressed air. This has created both claims and counter claims by suppliers of both blower operated technologies and compressed air amplifiers (which are flow amplifiers) as to which is the best to use. In fact, you sometimes see advertisements – some rather stretching the limits of accuracy – touting their particular method of energy use. Certainly, if one is using open jets and copper tubing, pipe with drilled holes, or open slots and compressed air, for them – either blower blow-off systems or compressed air amplifying systems should be chosen instead as both will reduce energy costs and most likely improve the productivity of the operation.

Facts It really just depends on situation. These are the facts that should be considered for any blow-off application for choosing blower systems or compressed air amplification systems. Each factor may have a greater or lesser weight over the other depending on the company and personnel involved: • Availability of particular energy • Space and weight • Noise level • Application particulars • Reliability • Energy cost Actual results from laboratory testing

In some situations, the necessary electrical power may not be available, or the cost to bring the power to that location prohibitive. Depending on payback (one, two or more years) the cost needs to be considered over the project evaluation time. Similarly if compressed air is preferred (for other reasons to follow), the cost of installing a compressed air line needs to be considered. If there is no compressed at all, the cost of a new compressor may be significant. However, so can an electrical installation depending on the environment.

Space and weight Blower operated systems require far more space, and weigh far more than compressed air amplifiers. A blower operated air knife is larger and heavier than a compressed air unit. Space limitations can automatically discount the use of one technology over the other. It is not just the size of the particular technology. The blowoff force tends to be stronger with compressed air amplifiers by their nature when compared to many blower systems. This means the time to dry between one spot to the next may be shorter with a compressed air amplifier. This is simply because it blows off more. Blowers can add heat but, that also increases energy use and can only add heat to the output air. The user should be careful that this heat of evaporation does not leave spots on the item being dried. (This is where it can get confusing because all the factors are so inter-related). There was one situation where a company changed back and forth from compressed air to blowers because the blower system in that particular situation did reduce energy use, but the part did not dry very well. This caused other problems that added back the cost that was reduced elsewhere.

Noise level

dBA 70 60

NEX FLOW Competitor

50 40 (2.8)

20 (1.4) psi Bar NEX-FLOW 12” X-Stream Competitor

20 1.4 dBA 62 68

40 2.8 dBA 64 72

PSI (BAR) 60 4.1 dBA 70 76

60 (4.1) 80 5.5 dBA 74 81

80 (5.5) 90 6.2 dBA 75 82

All Laboratory tests were conducted strictly in direct comparison

90 (6.2)

Blower systems can have silencers added to them but they are, just by their size, far more noisy than compressed air amplifier systems. The new Nex Flow compressed air operated X-Stream model Air Blade air knife for example is extremely quiet. Silencers of course may be added to blower systems but the cost again, goes up more. The tendency of compressed air amplification technology is to get intrinsically quieter as designs continue to improve to address noise levels.

Application particulars This is very critical. Applications where the blow-off must be Continued to 116

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Process Compressed Air vs. Blowers: The Truth Continued from 114 f

continuous tend to favour blow-off systems above 12-inch lengths but, if the blow-off can be cycled on and off when needed, suddenly compressed air amplifier systems become much more economical. For example, if an item is on a conveyor, a compressed air operated air amplifier air blade (air knife) may be cycled on and off only when the item is there to be dried. A blower operated system on the other hand, is constantly running. If the requirement for drying is Intermittent, it may actually use more energy than a compressed air system. The blower systems are typically constant running systems. Also, there is a lower limit on the size of blowers to maintain the shear force you need for a blow-off. If the blow-off requirement is very light, blowers operating air blade (knife) systems below 12-inch size may be economical, but often the lower horsepower they need may be quite marginal compared to what a 12-inch and under compressed air system uses. So the size of a system and constancy of blow-off required is important. As mentioned before, the distance between points in a blow-off is important as to which technology is best. The available space is always important to consider. Blowers may have heated air but this adds to energy costs and the nature of the product being dried may either not allow heat (such as a packaged meat product or even some metals which may have stains of the moisture if the moisture is evaporated off instead of just blown off).

Reliability If the blower motor or the blower goes down, the line goes down in a blower-operated system. So, spare-parts become quite important in critical operations. Compressed air amplifier systems run off stored compressed air and are intrinsically more reliable as a result. There simply is no need for spare parts. If the application is critical, the method of blow-off tends to compressed air systems especially for smaller size systems.

Energy cost Blower operated systems, for larger systems that need to be constantly on, are by far the most energy efficient. If measured strictly on energy savings, no one can argue that they are more energy efficient over compressed air amplification systems.

System cost Blower systems cost far more than compressed air amplifier systems simply because a blower is required. Larger systems may cost significantly more if a separate location is required for the blower to house (noise reduction). Spare parts for critical operations must also be considered. Economy depends on amortisation time considered and expected maintenance costs. These expected maintenance costs should be carefully studied prior to any such system being bought.

Maintenance and operating cost

Compressed air operated amplifier blow-off systems have no real maintenance cost as long as there is proper filtration with filters for water and if necessary oil, and that these filters have automatic drains. Compressed air amplifying units use small gaps to allow a small amount of compressed air to be used and their specially designed profile and shape entrains ambient air, essentially converting pressure to flow, minimising energy loss and reducing noise levels. They convert high pressure to low pressure and flow. The operating cost is only the energy used. They can go on and off as required using solenoid valves and pressure switches or other sensors so the actual energy use may be quite minimal in intermittent use applications. For blower operated systems, the ongoing costs include energy and maintenance costs. These can vary dramatically with each application, the make, model and size of blower, and how hard the system has to work.

Summary In deciding on a blow-off or drying method, it is not just energy cost. One needs to consider all the various factors that can affect the production process. If high force is required, then either a more costly, noisy, and expensive blower system may be needed (over a lower cost weaker blower system), or perhaps a lower cost compressed air amplifier system. It depends on what is important. All compressed air amplifier systems, despite the different makes, are not in most cases all that different in performance because the source is the same – stored compressed air, typically between 80 and 120 psig. However, blowers can vary quite a bit in performance depending on make and model. So can service and serviceability. Application requirement can also vary greatly. Just comparing energy use may not be accurate. Your production rates and output can be negatively affected if choosing the wrong system. The best thing to do is to consider all the factors listed above. Certainly if initial cost and minimal space and/or noise are the major factors, compressed air systems tend to be the choice. If energy use is the most important criteria and maintenance costs are not relevant, blower systems are usually chosen. But is it the right choice? The best choice in the end should be the system that costs the least overall, takes up the least time in company resources, and maximises production output. n Authored by: Les Rapchak, President, Nex Flow Air Products, Toronto, Canada Represented in India by: KJN Enterprises, 68A New Empire Indl. Estate, Kondivita Lane, J.B. Nagar, Andheri (E), Mumbai – 400059 Tele: +91-22-28342079, 30888514; Fax: +91-22-30888515 Email: info@kjnenterprises.com, www.kjnenterprises.com

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Indo- German Business forum sees nations come together VDMA organised the Indo German Business Forum along with the three Knowledge partners ASA & Associates LLP, BDB India Pvt. Ltd., and the Euro Asia Consulting. The event was organized on the 28th April at Hotel Courtyard by Marriott, Pune, on 29th April at Hotel Taj Vivanta, MG Road, Bengaluru and on 30th April at Hotel Le royal Meridian, Chennai.

Indo-German trade in engineering sector In 2013, the trade between India and Germany was Euro 16.1 billion and in 2012 it was Euro 17.4 billion. Indian imports from Germany in 2013 were Euro 9.2 billion. The exports from India to Germany attained a value of Euro 6.9 billion in 2013. In 2014 the total import of machinery from Germany reached a volume of Euro 2.5 billion.

and restoring investors’ confidence to enhance (FDI) foreign direct investment. Indian government has laid emphasis on future growth of manufacturing by initiating National Manufacturing Policy with a target to achieve 25 per cent share of GDP and creating 100 million additional jobs in manufacturing sector by 2025. Indian government will have to develop specific actions to rejuvenate the manufacturing sector and grow at 14 per cent CAGR for next 10 years to achieve the target.

Direct and indirect tax budget proposal The reduction in tax rate from existing 25 to 10 per cent son royalties & technical service fee payable on transfer of technology would encourage manufacturing and eventually promote the ‘Make in India’ initiative of the Indian government.

Manufacturing – the future growth engine of India India’s economy is now beginning to recover and is expected to grow in the coming years. With new government coming in control with favourable policies and investments, the outlook reflects stronger sentiment. Positive sentiments reflect through steps taken by government to develop industrial corridor, infrastructure - roads and ports, urbanization, building smart cities

Introduction of Goods & Service Tax (GST) from April 2016 would be a game changer for the manufacturing sector as it would bring about significant cost efficiencies by integrating the entire tax structure into one single piece of legislation. Increase in threshold from ` 50 to ` 200 million of domestic transfer pricing transactions would result into lesser compliances for companies in small and medium segment (SMEs). n

Secutech 2015 sets the buzz ringing Secutech

India has emerged as an international exhibition and conference on electronic security, homeland security, fire safety and information security in India. The 4th edition of this event, Secutech India 2015 was held in Mumbai during 12-14 March. The event was a grand networking and marketing platform both for domestic and international industry players of the safety and security industry. In the past, Secutech India has featured security behemoths, global security brands, new technologies, exclusive product launches, workshops, demonstrations and many first-time exhibitors. The star attraction at Secutech India is its most comprehensive conference Secutech India Safety and Security Conclave (SISSC). The 2015 event, witnessed presence of over 300 top-notch exhibiting companies and over 1,700 brands from around the world ranging from infosec, electrosec, homeland security, BFSI, fire and safety, physical security, facility management services, technologies. Secutech saw more than 300 brands being exhibited from 20 countries. There were more than 14,000 visitors, comprising of 75 per

cent domestic visitors and 25 per cent of international visitors. The event saw more than 40 speakers from India and abroad. There were more than 300 VIP customers. The event also focused heavily on knowledge, with more than 15 Knowledge Series Workshop being conducted. There were more than 10 exhibiting countries. There more than 100 shield nominations in more than 15 categories. The visitor portfolio comprised of several large corporate, multinationals and individuals. The event showcased products with innovations that are suitable for several verticals like BFSI, retail, healthcare, hospitality, transport, real estate, education and oil and gas. The nature of the exhibitors comprise of about 70 per cent of manufacturers, with about 25 per cent of dealers and distributors. The exhibition saw the products being grouped into categories of several security products. Of all the groups, CCTV surveillance devices comprised of 40 per cent. The other dominant group of exhibits was biometric and access control. Some of the key exhibitors at the Secutech 2015 were from USA, UK, Middle East, Europe, China, Taiwan and Australia. n

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Manufacturing matters at the IMS 2015

UNIVERSAL OZONE SYSTEMS

Exito Media Concepts Pvt. Ltd. is set to host India Manufacturing

Universal Ozone Systems offer high quality ozone generators for all applications. These generators are designed for continuous use, ease of operation and long life. Models are available to deliver 2 to 1500 grams ozone per hour, using oxygen as feed gas. Oxygen is supplied using on-site oxygen generators or oxygen cylinders.

Summit (IMS) 2015 for the 4th consecutive year. The primary objective of the IMS 2015 is to reach out to manufacturers, foster innovation and develop skills helping transform India into a worldclass manufacturing hub. The event would be held on June 18th 2015. The event is being held in association with BCCI, AIAI and the ‘Make in India’ initiative. The event is being hosted privately with about invitees including 120 senior executives like CEO, COO, MD and other heads of the department’s from the manufacturing industry in India. Considering a myriad of issues in the Indian manufacturing sector, there is a need to set bench marks in offering highest quality of manufacturing. The summit is a highly significant platform to articulate ideas and make a social impact to effectively drive Indian manufacturing. Only a vibrant manufacturing sector can absorb the growing demand for employment. The major objective being make more, sell more, and employ more people. Manufacturing aims to give global recognition to the Indian economy and also place India on the world map as a manufacturing hub. India has to set for itself an ambitious target of increasing the contribution of manufacturing output to 25 per cent of gross domestic product (GDP) by 2025, from 16 per cent currently. A large section of the industry need to be educated on innovative ways to make their business processes efficient and streamlined. n

Smart factories, the theme at WIN fair in Turkey Robotic

arms that mimic animals, unmanned vehicles racing through warehouses, and energy-saving pump systems represent a sample of the Industrie 4.0 building blocks on display at WIN Automation EURASIA held between 19–22 March 2015 at Istanbul, Turkey where 1,581 exhibiting companies from 21 countries demonstrated products and solutions for the smart factory of the future.

We make life better by offering OZONE for Disinfection Cleaning Bleaching Oxidation Ozone therapy A1, Gadre House, 51 A Taikalwadi road, Matunga(W), Mumbai 400016 (India) Tel: 9122 24366096 Email: universalozone@rediffmail.com M: +91 98213 25520 W: www.universalozone.net

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WIN Automation EURASIA hosted four trade fairs, Otomasyon EURASIA, Materials Handling EURASIA, Hydraulic & Pneumatic EURASIA, and Electrotech EURASIA. These trade fairs covered industrial automation, materials handling and logistics, fluid power, and energy and electrotechnology, respectively – sectors that play crucial roles in improving production efficiency and quality while reducing costs. “Turkey provides access to 1.5 billion customers in Europe, Eurasia, the Middle East and North Africa – markets that together represent $25 trillion of GDP,” said Wolfgang Pech, senior vice president at Deutsche Messe AG. “WIN is a showcase for global players as well as small and medium-sized companies. More than 77,000 visitors – including delegations from Algeria, Egypt, Germany, Libya, Palestine, and Tunisia – came to WIN because they know it is Eurasia’s innovation platform.” n June 2015 n OEM Update

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COMMERCIAL PARTNERS Ace Micromatic Group............................................................................ 19

Vashi Electricals Pvt Ltd......................................................................... 13

Amsak Cranes Private Limited............................................................. 109

VNM Hydrotek........................................................................................ 41

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B.R. Kumar & Sons...............................................................................111

Wenli International Trading Pvt. Ltd........................................................ 35

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Wohlhaupter India Pvt. Ltd..................................................................... 21

CAD MAcRO Design & Solutions (P) Ltd............................................... 63

ZIEHL-ABEGG India Private Limited.......................................................11

Crane-Bel International Pvt Ltd.............................................................. 29 Delta India Electronics Pvt Ltd .............................................................. 47 DIRAKÂ India Panel Fittings Pvt Ltd........................................................ 59 Electromech Material Handling Systems (I) Pvt Ltd .............................. 71 Finder India Pvt. Ltd............................................................................. IBC Fine Handling & Automation Pvt Ltd ...................................................... 73 Flexojoint Belt Industries........................................................................ 89 Gati Kintetsu Express Pvt Ltd................................................................ BC Goldfinch Engineering Systems Private Limited............................. 95-116 Graebert India software Pvt Ltd ............................................................. 61 HARTING India Pvt Ltd.......................................................................... 53 Henkel Adhesive Technologies India Ltd.................................................. 3 Hi-Tech Sweet Water Technologies Pvt. Ltd........................................... 99 igus India Pvt. Ltd................................................................................... 39 IMTMA.................................................................................................... 15 Ingersoll Rand India Ltd......................................................................... 81 Janatics India Pvt Ltd............................................................................. 49 Jayashree Electron Pvt Ltd.................................................................. 103 KJN Enterprises..................................................................................... 57 KTR Couplings (India) Pvt Ltd.................................................................. 7 Kuka Robotics India Pvt Ltd .................................................................... 9 Kumbhojkar Plastics Moulders .............................................................. 87 Maini Materials Movement Pvt Ltd ........................................................ 93 Mehta Cad Cam Systems Pvt Ltd ......................................................... 67 MGM Varvel Power Transmission Pvt Ltd ............................................. 51 Mica Sales & Engineering.....................................................................119 Nilkamal Ltd............................................................................................ 75 Omron Automation Pvt Ltd....................................................................... 5 Paramount Machine Tools...................................................................... 31 Power Build Ltd...................................................................................... 43 Pragati Transmission Pvt Ltd.................................................................. 33 Pratham Filter Industries...................................................................... 130 Proaktive Engineering Services............................................................. 41 Rakiro Biotech Systems Pvt. Ltd.......................................................... 101 Red Lion Controls................................................................................... 55 Roots Industries India Ltd....................................................................... 85

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OEM

DEL IVE TA "B" DR

S & T Engineers (P) Ltd........................................................................ IFC Sahajanand Laser Technology Ltd......................................................... 27 Schmalz India Pvt Ltd............................................................................. 91 STAHL CraneSystems (India) Pvt. Ltd. ................................................. 79 The Hi-Tech Robotic Systemz Ltd.......................................................... 83 TIDC India.............................................................................................. 77 Tyrolit India Super Abrasive Pvt. Ltd...................................................... 23 June 2015 n OEM Update

IVE LTA DR "M" SERIES

D-204, Holy Complex, Opp. Srinath Complex, Near Raymond Shop, Mira-Bhayandar Road, Mira Road (E) Thane -401 107. Mob.: 9869047968 Tel.: 022-28626195 www.speedwayspowertronics.com

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Time switches 16 A

Saves energy wherever you are Time switches with joystick programming

Type 12.51 Time switch – easily programmable for daily or weekly programs The Finder 12.51 is a quartz crystal-controlled single output time switch. The large, backlit LCD display and joystick make the programming of this new time switch extremely user-friendly.

Type 12.01 Mechanical daily time switch - 1 CO

Type 12.11 Mechanical daily time switch - 1 NO

Type 12.31 Mechanical daily or weekly - 1 CO - Front panel mounting

Type 12.81 Astro time switch When the need to control lighting, temperature or other functions according to daylight hours exists, Finder’s Astro 12.81 time switch features a unique digital programme to calculate sunrise and sunset times by simply entering the location’s postcode with a joystick.

Type 12.21 - 1 CO Type 12.22 - 2 CO Digital weekly time switch

Type 12.71 Digital weekly - 1 CO

Type 12.91 - 1 CO Type 12.92 - 2 CO Digital weekly time switch - Version for programming via PC by a special key memory

12 Series

www.findernet.com

Postal Registration No: MH/MR/North East/266/2013-15 WPP License No: MR/TECH/WPP-233/NE/2014-15 • License to post without prepayment • Date of Publication: 1st of every month Date of Posting: 7th and 8th of every month • Posted at Tilak Nagar PO, Mumbai - 400089 • English • Monthly

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