Retail trends newsletter December 2019
ALTAVIA
This document contains the latest marketing trends observed in the fields of print, POS, digital as well as the latest retail concepts. A L’Oréal production best-of completes this update and will occasionally include Altavia’s best productions for other clients.
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ECo
NEW PAPER CONTAINER TO HOLD LIQUIDS
Nippon Paper Group, a Japanese paper manufacturing company, have recently created a new type of paper container called SPOPS which is able to store liquids without disintegrating. The paper container mimics the shape of a traditional milk carton and can be used to hold many products including shampoo, soap, and household detergents. SPOPS was created to replace conventional refill-styled pouch containers that are often used in hand soaps. In addition, the paper containers offer an ultra-compact, storage-friendly design. Nippon Paper Group is aiming to have the containers commercially available by 2022 following their launch of biodegradable, paper straws.
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digital
TMALL FLAGSHIP STORE 2.0 SHOPPING EXPERIENCE
Alibaba Group's online marketplace called the Tmall Flagship Store 2.0 offers a glimpse into the way more personalized experiences will be offered for consumers. On the front page of the website, consumers are able to view items they are likely to purchase, as determined by algorithms which are also used for sharing cash-back promotions and vouchers, a task that they would ordinarily do on their own. The next-gen mobile store also tailors the content it shows in different ways, as some consumers prefer to shop after viewing short videos and others prefer the interactive, real-time quality of livestreams. Shoppers will also be able to make the most of augmented reality tools to virtually try out products or get a better look at them in 3D.
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retail
3D SMART & TRY SCANNER
Wacoal Holdings Corp opened an underwear store where women can easily and quickly measure their body sizes without being touched by a store clerk.
In store, there is a 3D body scanner that Wacoal has co-developed with Liquid Inc, which develops image recognition engines. Visitors will be able to enter a "measurement space" similar to a normal fitting room and put on their own underwear or underwear specialized for measurement. In the store, a tablet will then be used to recommend underwear using IBM Corp's "Watson" AI system. Visitors will select their needs, favorite designs and silhouettes. The system will combine them with measured data obtained by the 3D body scanner and recommend underwear.
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retail
A MULTI-SENSORY, DIGITALLY-LED AND INVENTORY-FREE, RETAIL CONCEPT
Canada Goose unveiled a new retail concept called The Journey at CF Sherway Gardens, in Toronto, offering an immersive and interactive way for visitors to digitally experience the outdoors. The multi-sensory experience unfolds within the inventory-free retail space, which was "designed to push the boundaries of e-commerce and retail." The Journey begins with an immersive entryway called The Crevasse, which has guests walk over digital glass flooring with sensors to detect footsteps which then mimic the sound of cracking ice. There's also the Gear Room, which gives guests the chance to try on outerwear styles from Canada Goose in cold temperatures. The Arctic-inspired concept store gives visitors the chance to enjoy a one-on-one shopping experience and same-day home delivery. 7-janv.-20
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Print & eco
ECO-FRIENDLY TOYS MADE FROM PAPER
Ekolife has launched a new range of imaginative and eco-friendly toys that are made completely from paper. The beautifully designed and durable toys include planes, cars, jigsaws as well as build-your-own shops and castles. The ekolife range also includes canvases that can be colored in by their new owners to get their creative juices flowing. Every product is made from cardboard so they are 100% recyclable, renewable and biodegradable, unlike most other toys. Morgan Webster, General Manager, ekolife, said: “The ekolife toys have been designed to encourage children to use their imaginations and enjoy unplugged, traditional play in an increasingly digital, solitary world.
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Best of altavia’s production For l’oréal
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ROGER & GALLET CUBE
France
For Black Friday, Altavia Paris produced these cubes in several parapharmacy shop windows.
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CAPITAL SOLEIL VICHY BROCHURE
France
Altavia Paris produced brochures developed for a teasing of the Capital Soleil range, with a PVC-free plastic cover and a material easy to recycle.
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100% RECYCLED LA ROCHE POSAY FOLDER
France
Altavia Paris produced folders (+elements inside) for La Roche Posay on 100% recycled paper, the production is therefore 100% recycled and 100% recyclable.
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CHRISTMAS DECORATION
Greece
Altavia Hellas produced Christmas decoration in the shape of crackers.
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VICHY STAGE
Belgium
Altavia Act* produced this ark, podium and garland for Vichy. These productions where distributed in Pharmacies in Belgium.
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BIOTHERM POS SLED
Spain
Altavia Iberica produced this amazing sledge to glorify Biothern Christmas products.
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BIOTHERM BLUE THERAPY FOLDER
Spain
Altavia Iberica produced this Amber Algae Mailing, with a special flower on the cover.
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KIEHL’S ECO FRIENDLY CARDS
Baltics
Altavia Baltics produced ECO friendly cards for three Baltic countries from recycled materials to promote ECO lifestyle and reward people for making responsible choices.
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Best of altavia’s design, prepress and digital work For l’oréal
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DESIGN OF BANNERS DISPLAY
Spain
Altavia Iberica designed this Google Ads campaign for several L’Oréal brands.
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CRM Campaign
Spain
Altavia Iberica designed and produced these digital CRM campaigns.
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INSTAGRAM, SNAPCHAT AND FACEBOOK CAMPAIGNS
Spain
Altavia Iberica have integrated dynamic and interactive ideas and have used the viralization capacity of the most popular social network platforms (RRSS): Instagram, Snapchat, Facebook.
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Thank you!
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