Retail trends newsletter February 2020
ALTAVIA
This document contains the latest marketing trends observed in the fields of print, POS, digital as well as the latest retail concepts. A L’Oréal production best-of completes this update and will occasionally include Altavia’s best productions for other clients.
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CSR
FRENCH COMPANY PRODUCES BIODEGRADABLE PLASTIC FROM MILK
France-based company Lactips has developed a method to turn milk into pellets that mimic plastic. The water-soluble and edible pellets are the world’s first fully biodegradable, plastic-free material, according to the company. The company uses its own methods to turn milk protein into an edible bio-plastic and the result is waterproof pellets that can be used to package food or industrial goods. The pellets can serve as row material to create thermoforming, films, or any kind of plastic. Moreover, Lactips received funding from the EU’s Horizon 2020 research and innovation programme. The pellets are being launched as fully biodegradable packaging for detergents, and Lactips is also planning to create a 2,500 square metre plant in the near future. 9-mars-20
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Retail & digital
PINTEREST LAUNCHES AR VIRTUAL LIPSTICK “TRY ON” TECH
Pinterest has become the latest online platform to launch an augmented reality (AR) virtual lipstick “try on” app. Shoppers using the Pinterest mobile app can now open the camera and select “try on”, enabling them to see a virtual photo-quality image of themselves wearing a wide range of lipsticks from different brands. Furthermore, Pinterest has integrated its new AR software with its skin tone range feature, allowing users to see similar lip shades on skin tones like theirs. The new feature is currently available on iOS and Android in the US and Lipsticks from leading beauty brands including Estée Lauder, Sephora, BareMinerals, Neutrogena, NYX Professional Makeup, YSL Beauté, Lancôme, and Urban Decay will be available to try on. 9-mars-20
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retail
“BUY WITH YOUR TIME” THE NEW IKEA EXPERIMENT
As their stores are often located far from city centers, IKEA is launching a new initiative allowing customers to buy with the time they spend going to the stores.
To find out how much time customers spend the company uses the Google Maps Timeline, a feature inside Google Maps that tracks and records all the routes taken every day. So consumers only have to find the last time they visited Ikea and how long it took them. The initiative is being tested in Dubai where for example, based on IKEA’s Dubai prices, shoppers travelling for 49 minutes could net a free Lack coffee table, while a longer one hour and 55-minute trip would be the equivalent of a Billy bookcase and even a five minute trip is good for a veggie hotdog.
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RETAIL & ECO
APP IDENTIFIES PRODUCTS THAT REFLECT SUSTAINABLE VALUES
French app My Label identifies products that meet your values, making it easier for shoppers to find sustainable goods, influence producers and change their own habits.
My Label is one of a growing number of apps that help shoppers decode product labels. Unlike other options on the market, however, My Label bases its recommendations on consumer preferences. The app allows consumers to select from 20 criteria, including environmental, social and health factors. The app can also flag up products from companies that pay a fair wage. My Label is available for both Android and iOS operating systems. Using the app is free — the company makes money by sharing consumer preferences with the companies. Launched in France in April 2019, its database includes over 500,000 products. 9-mars-20
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RETAIL & DIGITAL
HOLOGRAPHIC DIGITAL SIGNAGE DELIVERS INTERACTIVE CHARACTERS
Digital signage is increasingly becoming more interactive and responsive, as vendors develop new ways to engage directly with customers whether through basic touchscreen functionality or dynamic content. Some companies are also experimenting with hologram technology to deliver more engaging content. One example is Portl Hologram Company, which recently released its HOLOPORTL digital signage solution, which can beam in people live for 4K interactions, or deliver pre-recorded hologram content. Prerecorded characters or content which plays on a loop is great for many activations and the possibilities are endless. But one of the things people get most excited about is HoloPortation. Beaming people via hologram from anywhere to anywhere else in the world (or to multiple locations at once) with the ability to hear, see, and interact in real time is the thing that makes the machines very special. 9-mars-20
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Best of altavia’s production For l’oréal
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YSL BLACK OPIUM NEON CAMPAIGN WINDOW DECORATION
Croatia
Altavia Croatia produced this Black Opium Neon animation installed in a shop window at Maxi Shopping Center in Slovenia.
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YSL BLACK OPIUM NEON CAMPAIGN PODIUM
Croatia
Altavia Croatia produced a podium for Black Opium Neon animation campaign.
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BLACK OPIUM NEON CAMPAIGN ANIMATION KIT
France
Altavia Paris managed the production of this animation kit containing a poster, fluo bracelet, stickers, gaming board and gaming rules.
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GARNIER BIO GLORIFIER
Ukraine
Altavia Ukraina realized this cardboard glorifier for the launch of new Garnier Bio products. It has been produced with certi fied cardboard and paper, and without lamination.
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LA ROCHE-POSAY BOXES
Poland
Altavia Polska created and produced these boxes in two versions (for different products) for La Roche-Posay.
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LANCÔME “IMPARABLE” LEAFLET
Spain
Altavia Iberica created this Lancôme mailing, with gold stamping on varnish effect printing.
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LANCÔME MOTHERS DAY BOXES
Spain
Altavia Iberica created these Lancôme boxes for Mothers Day, made with creative paper, UV brilliant varnish and silver stamping.
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BIOTHERM BATH THERAPY BOXES
Spain
Altavia Iberica produced three different Biotherm boxes.
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Best of altavia’s design, prepress and digital work For l’oréal
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MAYBELLINE COMICS
Belgium
Altavia Act* designed and produced Maybelline Comics for the launch of the Maybelline Superstay.
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LANCÔME TEINT IDOLE ULTRA WEAR BROCHURE
Japan
Altavia Japan provided design adaptation for Lancôme Teint Idole UW brochure and samples.
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NEW REDKEN HAIR PRODUCTS LAUNCH (1/2)
Bulgaria
Altavia Bulgaria supported an event for the launch of new Redken hair products with design, prepress, production and installation.
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NEW REDKEN HAIR PRODUCTS LAUNCH (2/2)
Bulgaria
Altavia Bulgaria supported an event for the launch of new Redken hair products with design, prepress, production and installation.
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KIEHL’S OPENING EVENT (1/2)
Bulgaria
Altavia Bulgaria provided all the design adaptations and production of materials, podium and installations for the New Kiehl’s opening store event in Sofia.
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KIEHL’S OPENING EVENT (2/2)
Bulgaria
Altavia Bulgaria provided all the design adaptations and production of materials, podium and installations for the New Kiehl’s opening store event in Sofia.
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LA ROCHE-POSAY LIPIKAR APM BALM PUZZLE
Spain
Altavia Iberica created this puzzle for La Roche-Posay Lipikar Apm balm. It was a special way to communicate a new product: the client discovered the product by making the puzzle.
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Thank you!
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