Retail trends newsletter JANUARY 2020
ALTAVIA
This document contains the latest marketing trends observed in the fields of print, POS, digital as well as the latest retail concepts. A L’Oréal production best-of completes this update and will occasionally include Altavia’s best productions for other clients.
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Retail & digital
WEGMANS USES MOBILE TECHNOLOGY TO ASSIST BLIND SHOPPERS
Through a partnership with the start up Aira , the regional supermarket retailer Wegmans Food Market is now considered as the first supermarket in the United States to adopt an innovative approach to customer inclusion. The platform is delivering a real time visual description to blind customers or those with low vision which enables the customers to shop easily and independently. Here’s how the platform works: once shoppers download the Aira app into their smartphone, they can use it to connect to a remote, sighted agent who will deliver store information on-demand. In this way, agents can help shoppers navigate the store, find specific items, and identify the shortest checkout lines. The technology is free and available in 97 stores with the aim of providing an incredible customer service to all shoppers. 4-fÊvr.-20
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Print & digital
3D PRINTING MASK PACK AND LED BEAUTY MASK
Korea’s cosmetics maker Amorepacific introduced new advanced beauty technologies, including a 3D Printing Mask Pack and LED beauty mask during its first appearance at the Consumer Electronics Show (CES) in Las Vegas. The 3D Printing Mask Pack, which won the CES Innovation Award in the 3D printing category, makes hydrogel mask packs to fit perfectly the user’s face and skin type. The equipment designs the mask in real time and takes five minutes to complete it. It is built to provide customized care on five different facial parts with six different treatments.. The tentatively named Light-Emitting Diode (LED) Flexible Patch is another advanced beauty device Amorepacific presented for the first time.
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Retail & eco
ADIDAS CONTINUES TO AIM FOR SUSTAINABILITY
In 2020, adidas plans to produce a record 15 to 20 million pairs of shoes with plastic waste collected from beaches and coastal regions. Last year, adidas already produced more than eleven million pairs of such shoes. The use of recycled plastic in products is part of the company’s efforts to avoid plastic waste and stop the pollution of the world’s oceans. The increasing use of recycled materials is just one example of adidas’ sustainability activities. The spectrum ranges from using increasingly sustainable materials, waste prevention and new types of take back programs for used products, to climate protection. In addition to increasing the use of recycled materials in production, adidas is also working on making products easy to recycle with the goal of completely eliminating waste.
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retail
SHISEIDO OPENS « BEAUTY INNOVATION HUB » IN SHANGHAI
Shiseido opened its first “Beauty Innovation Hub” outside Japan, housed within WeWork, Shanghai’s flagship co-working space on Weihai Road. The Beauty Innovation Hub is a community space where consumers, entrepreneurs, researchers and industry partners to connect, discover, collaborate and create truly consumer-centric beauty offerings. The choice of Shanghai speaks not only to the Shiseido’s commitment to providing unrivalled value for Chinese consumers, but also the knowledge that Chinese beauty tastes and business models are shaping 21st Century global trends. Shiseido China’s Business Innovation Team – assembled in 2019 to fuel global growth and innovation for the group – will also move into the Beauty Innovation Hub, to facilitate close collaboration with the globally-successful start-up ecosystem housed there. 4-févr.-20
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Retail/ECO
E.L.F. COSMETICS BOOSTS CLICKS VIA PERSONALIZED RECOMMENDATIONS
The beauty company saw a 17.6% increase in mobile menu clicks after personalizing the menu based on users' past shopping behavior. New users were shown high-level categories, while previous customers were shown the category and subcategories they had viewed in the past. A survey by Accenture and the Retail Industry Leaders Association found that 63% of consumers are interested in personalized recommendations, and the majority are willing to share data in exchange for benefits that come alongside personalization, such as earning loyalty points. Besides, a survey from real estate firm Coldwell Banker Commercial Affiliates found that half of respondents would give up lower prices online in exchange for personalized assistance or advice from an associate in store. 4-fĂŠvr.-20
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Retail & digital
WALGREENS BOOTS ALLIANCE IS TRAINING STAFF IN VIRTUAL REALITY
The US retail giant Walgreens Boots Alliance is launching the virtual reality training program by using Microsoft’s HoloLens 2.
This device will help team members use new ways of learning beyond the paper exercise. By using a 3D model , the team get to learn how to restock items , determine if the products are suitable for sale , deal with unfamiliar customer service situation and also get used to a new physical environment. Those newly revamped stores will also use Bluetooth beacons on shopping cards to track how customers move through the stores and then analyze the data to see whether the new formats are meeting customer needs. 4-fĂŠvr.-20
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RETAIL
THE GIVING STORE OF SAINSBURY’S
Sainsbury's has announced the opening of its 'Giving Store', designed specifically for people to browse and shop - then leave empty handed. Open in London's Covent Garden, customers have the chance, using pre-paid tokens, to take goods from the shelves and donate to people in need. This initiative builds on the work that Sainsbury’s does all year round to ensure food goes to those who need it most. The retailer has built over 2,250 Food Donation Partnerships with local charities to donate surplus food. Where possible unsold food that is approaching its best before or use by date is also donated to a local charity.
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Best of altavia’s production
For l’oréal
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YSL BLACK OPIUM CAMPAIGN (1/2)
Baltics
Altavia Baltics managed all the production (security gates, cubes, table branding and covering, light boxes, wall and door stickers) for the launch of the YSL Black Opium campaign.
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YSL BLACK OPIUM CAMPAIGN (2/2)
Baltics
Altavia Baltics managed all the production (security gates, cubes, table branding and covering, light boxes, wall and door stickers) for the launch of the YSL Black Opium campaign.
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LANCÔME KIT FOR IDÔLE
Spain
Altavia Iberica produced this Idôle box containing a power battery for mobiles.
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REDKEN MATERIALS FOR SALONS
Belgium
For Redken, Altavia Act* provided the Salons Van Assink with new materials such as stickers and roll ups for 3 locations.
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GARNIER BIO PRODUCT LAUNCH
Ukraine
Altavia Ukraine provided these cardboard barques with lodgements for the launch of a new Garnier Bio product. They created compact construction for cheep delivery and easy assembly in point of sales. The design is eco-friendly with certified cardboard and paper, and without lamination.
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LA ROCHE-POSAY BOXES
Ukraine
Altavia Ukraine produced these boxes with metalized cardboard lodgement and a colour foil stamping for La Roche-Posay.
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MAYBELLINE NEW YORK CARDBOARD DISPLAY
Ukraine
Altavia Ukraine managed the production of these cardboard displays for Maybelline New York. The main characteristics are a compact design and eco-friendly materials.
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EMPORIO ARMANI YOU FRAGRANCE STAGING
Greece
Altavia Hellas produced this staging designed as a facade of a train in chrome with light grey lines for the new Emporio Armani fragrance YOU freeze for HIM & HER.
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LANCÔME TEINT IDÔLE ULTRA WEAR STAGING (1/2)
Greece
Altavia Hellas promoted the new shades of Teint Idôle Ultra Wear in a big beauty shop in the center of Athens. They decorated the 2 central windows of the shop and they placed a staging in the entrance.
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LANCÔME TEINT IDÔLE ULTRA WEAR STAGING (2/2)
Greece
Altavia Hellas promoted the new shades of Teint Idôle Ultra Wear in a big beauty shop in the center of Athens. They decorated the 2 central windows of the shop and they placed a staging in the entrance.
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Thank you!
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