Retail trends newsletter MARCH 2020
ALTAVIA
Retail & digital
360-DEGREE HOLOGRAM ADS PROMOTE NEW PUMA TRAINERS
PUMA recently projected a 360-degree hologram over cars in Chicago to promote its latest line of trainers. The life-like hologram was the first of its kind, according to the company. A hologram of the Sky Dream sneaker and a PUMA-branded basketball were projected on the roof of parked cars near Chicago landmarks. The 360-display used high-definition 3D Holoprojection technology, developed by Firefly and HYPERVSN. The projector spins 30 frames per second, resulting in a near life-like 3D hologram experience. The athletic shoe giant main objective tapped into growing customer interest in holograms and out-of-home advertising to build momentum for its latest trainers.
2-avr.-20
ALTAVIA
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Retail & eco
HENKEL TESTS LIQUID DETERGENT REFILL STATIONS IN CENTRAL EUROPE
Consumer goods company Henkel is testing liquid detergent refill stations with the drug store chain Rossmann in Central Europe. Henkel’s newly published sustainability report says that the pilot is part of an effort to close the packaging loop. Henkel set up refill stations at Rossmann locations in Czech Republic last November. Customers can refill liquid detergents, fabric softeners, dishwashing liquids or shampoos and shower gels in selected stores, the consumer goods company said. Henkel says that it designed the “gas station” system to be user-friendly. “When entering the store, the customer selects an empty bottle of the required product and scans its code at the station. A label is also printed to inform the customer of the product’s expiry date. When the product is used up, the customer takes the empty bottle back to refill it,” Henkel explained. 2-avr.-20
ALTAVIA
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retail
IKEA GOES AFTER URBAN MILLENNIAL CONSUMERS
The Swedish home goods retailer began construction on a new store concept in Vienna, Austria. The seven-story building, located at the Westbahnhof train station, is set to be completed by 2021. However, unlike traditional Ikea locations that encourage consumers to come to stores and haul their purchases away with them, this store takes a different approach. With no parking lot in the plans, the Vienna location comes in stark contrast to its warehouse counterparts (like the Burbank, California, store that has 1,700 parking spaces). Though shoppers will be able to walk out with some items in hand, products deemed too large to carry home will be delivered to them within 24 hours, the company said.
2-avr.-20
ALTAVIA
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Retail & csr
AI-POWERED PLATFORM PROVIDES TRACEABILITY IN THE FASHION INDUSTRY
A French startup, ViJi, created an AI-powered platform that provides traceability in clothing. ViJi offers a number of options for consumers and businesses. Consumer-facing options include a website plugin that allows customers to click on an icon to instantly see information about traceability, social and environmental responsibility at different stages of production for a given item. ViJi control enables businesses to trace the sustainability of their production and design chain. The platform also aims to find ways of improving social and environmental responsibility within a given supply chain. Using ViJi Track, suppliers download their corporate social responsibility (CSR) documents, and then AI-driven photo-geolocalization allows businesses to follow the production of particular garments in realtime to ensure that suppliers are following their CSR procedures. 2-avr.-20
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Retail & digital
SHOPIFY LAUNCHES 3D MODEL AND VIDEO INTEGRATION FOR MERCHANTS
Shopify recently introduced built-in support for 3D models and video. The feature would allow merchants to upload 3D models, explainer videos, teasers, testimonials and other content directly to Shopify without the need for custom code or a third-party app. The company also said that the 3D models in augmented reality have increased conversion rates by up to 250% on product pages.
Shopify has also recently introduced new point-of-sale tools for physical stores in the U.S., launched a fulfillment network for its small- to medium -business customers and introduced a chatbot which allows businesses to have real-time conversations with customers. Other retailers, including Sally Beauty, Wayfair and Ikea, are testing out or introducing their own AR, AI and 3D tools to allow consumers to experience products before buying them. 2-avr.-20
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Best of altavia’s production
For l’oréal
2-avr.-20
ALTAVIA
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LANCÔME “LA VIE EST BELLE” CAMPAIGN (1/3)
Croatia
Altavia Croatia produced action tables, displays, shop windows decorations and lift decorations for Lancôme “La vie est belle” campaign.
2-avr.-20
ALTAVIA
8
LANCÔME “LA VIE EST BELLE” CAMPAIGN (2/3)
Croatia
Altavia Croatia produced action tables, displays, shop windows decorations and lift decorations for Lancôme “La vie est belle” campaign.
2-avr.-20
ALTAVIA
9
LANCÔME “LA VIE EST BELLE” CAMPAIGN (3/3)
Croatia
Altavia Croatia produced action tables, displays, shop windows decorations and lift decorations for Lancôme “La vie est belle” campaign.
2-avr.-20
ALTAVIA
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YSL GAME
France
Altavia Paris created this card game for YSL employees.
2-avr.-20
ALTAVIA
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NYX BRANDING
Bulgaria
Altavia Bulgaria branded these Nyx displays in shops.
2-avr.-20
ALTAVIA
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L’ORÉAL ACADEMY BRANDING (1/2)
Bulgaria
After the renovation of L’Oréal Academy, Altavia Bulgaria helped to rebrand it. At the academy, L’Oréal organizes a lot of events, like for example Kerastase or and Majirel event, and Altavia supports these events with the production of materials.
2-avr.-20
ALTAVIA
13
L’ORÉAL ACADEMY BRANDING (2/2)
Bulgaria
After the renovation of L’Oréal Academy, Altavia Bulgaria helped to rebrand it. At the academy, L’Oréal organizes a lot of events, like for example Kerastase or Majirel event, and Altavia supports these events with the production of different materials.
2-avr.-20
ALTAVIA
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BOX BRILLIANT SIGNATURE
Belgium
Altavia Act produced this box « Brilliant Signature » for L’Oréal Paris.
2-avr.-20
ALTAVIA
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Best of altavia’s design, prepress and digital work
For l’oréal
2-avr.-20
ALTAVIA
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NYX STORE AT PARADISE MALL: FROM DESIGN TO INSTALLATION
Bulgaria
Altavia Bulgaria worked on design, creative adaptations as well as production supervision for NYX in their new shop at Paradise Mall, one of the biggest and most visited malls in Sofia. All materials are consulted with Eco Design policy in mind and there is no use of PVC based boards or films.
2-avr.-20
ALTAVIA
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SHU UEMURA DIGITAL BUNDLES (1/2)
Greece
Altavia Hellas created these digital bundles for Shu Uemura.
2-avr.-20
ALTAVIA
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SHU UEMURA DIGITAL BUNDLES (2/2)
Greece
Altavia Hellas created these digital bundles for Shu Uemura.
2-avr.-20
ALTAVIA
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L'OREAL PROFESSIONNEL DIGITAL BANNER
Greece
Altavia Hellas created this digital banner for L’Oréal Professionnel.
2-avr.-20
ALTAVIA
20
Thank you!
2-avr.-20
ALTAVIA
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