Retail trends newsletter August
12-sept.-19
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This document contains the latest marketing trends observed in the fields of print, POS, digital as well as the latest retail concepts. A L’Oréal production best-of completes this update and will occasionally include Altavia’s best productions for other clients.
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retail
SIGN LANGUAGE GROCERY STORES
Sainsbury’s, an UK retailer, opened a Signbury’s grocery store as a part of initiatives to help the community promote inclusively and spread awareness of the problems of encountered by those with hearing difficulties. This campaign comes as a part of the brand's 150 Days of Community initiative to help foster a more inclusive experience for employees and consumers alike. Over 100 members of the retail store's team took British Sign Language lessons and now they will greet customers, discuss the weather and much more using sign language.
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digital
WALMART MOBILE SHOPPING WITH TASTY RECIPES
Tasty and Walmart have recently announced their collaboration which combined their core businesses. Tasty is an app that allows people to find recipes, they see the products needed to make them, and then, thanks to Walmart, add them to their shopping basket. The app also allows customers to find the nearest Walmart store where they can purchase the products at or alternatively have the products delivered directly to their door. Customer can access the ingredient lists for recipes featured in over 4,000 videos. They can place their orders for pickup from more than 2,500 stores or have the groceries delivered straight to their door step from more than 1,100 stores across USA.
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Digital & retail
SINGTEL’S “NEXTGENERATION” POP-UP RETAIL STORE UNBOXED
The Singapore Telecommunicatios store is decked with intelligent facilities that allow customers to use Singtel services at any time. For example, signing up for a new contract plan or buying phone accessories, all without the need for any staff to be physically present. This store is composed of all the lasted technology dedicated to retail such as “The Live Bot” that uses facial recognition to identify if you’re an existing Singtel customer, or camera and motion sensors that detect where you are standing to directly give the relevant information A “Sentinel” security system is implemented which allows UNBOXED to be watched under 24/7 remote surveillance with automated security control through 15 Internet-of-Things sensors and 13 surveillance cameras.
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Digital
AMAZON LAUNCHES A CLOTHING BOX DELIVERY SERVICE
On Wednesday 31st July, Amazon announced the launch of a new clothing delivery service. The new service called "Personal Shopper by Prime Wardrobe", allows customers to receive a personalized box every month. Customers only pay for the clothes that they choose to keep and return the ones they don’t like for free. “Personal Shopper by Prime Wardrobe" is only available to Amazon Prime members residing in the United States, which accounts to more than 100 million members. The service costs $4.99 per month, and at the moment only offers women's clothing however Amazon says it will soon offer this service for men.
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IN-STORE CHOCOLATE 3D PRINTERS
Cadbury launches Dairy Milk 3D printer for world Chocolate Day. This instore interactive campaign allows customers to personalize their own chocolate charms. The milk chocolate 3D printer has the ability to generate beautifully intricate and custom designs, including "letters, shapes and iconic Australian symbols. Personalization in-store with 3D printers could be adapted to other products or packaging.
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retail
FUNAN MALL REOPENS AS A SOCIAL RETAIL SPACE
The new Funan mall, in Singapore, opened at the end of June and unveiled its new look after a $560 million renovation which took three years. The former IT mall, which closed in mid-2016 for redevelopment, has swapped its geeky image for a swankier lifestyle vibe. A six-storey steel structure called the Tree Of Life forms the centerpiece of the revamped mall, housing retail pods for brands to showcase their products on a pop-up concept and host workshops. The main goal is to relaunch the mall as a social retail space for discovery, learning and shopping, underpinned by a digital layer of customer experience to enhance satisfaction. For example they include 200m indoor cycling path or a indoor rock climbing gym.
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Retail
IN-STORE MYSTERY BOXES
Marshalls is introducing Surprise Boxes filled with treats for in-store shoppers to discover. On August 16th, a Marshalls Surprise Box will be placed in all stores in the US and the first lucky person to locate it walked away with great surprises. Every Marshalls Surprise Box is designed to be unique and to treat consumers to fashion, tech, beauty, home decor and accessories, reminding of how the store's assortment aims to continually surprise shoppers with great finds and prices.
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Best of altavia’s production For l’oréal
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POS DISPLAY BIOLAGE
Spain
Altavia Iberica produced this POS display for Biolage in the Fresh Recipes campaign.
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LANCÔME ANIMATION
France
Altavia Paris produced a poster for Lancôme with printed scratch-off ink.
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LANCÔME PERFUME CARD
France
Altavia Paris produced these perfume cards for Lancôme.
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L’ORÉAL DISPLAY
Italia
Altavia Italia produced for Botanea a A4 display which with several folds can hold straight and it saves packaging and transport costs.
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L’ORÉAL BLOC NOTES
Italia
Altavia Italia produced these bloc notes.
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L’ORÉAL PROFESIONAL BOXES
Spain
Altavia Iberica produced these boxes which, place together, reveal a message.
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BIOTHERM PYRAMID
Spain
Altavia Iberica produced these boxes. To give a luxury statement these were producted in a diamant shape box.
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Best of altavia’s design, prepress and digital For l’oréal
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GARNIER POS DISPLAY
Kazakhstan
Altavia Turan LLC did the creative design, produced and distributed this POS Display made by wood and steel.
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YUESAI MAGAZINE
China
Altavia China designed this magazine for Yuesai.
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LANCÔME METRO ADVERTISING
China
Altavia China designed this promotion for Lancôme.
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SKINCEUTICALS CARDS
China
Altavia China designed these cards for Skinceutical with the DunHuang Academy.
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Thank you!
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