Retail trends newsletter April 2020
ALTAVIA
Digital & eco
DIGITAL SIGNAGE POWERS UP SANITIZERS TO COMBAT CORONAVIRUS
NoviSign Ltd., a digital signage software company, has unveiled its wall mounted hand sanitizing digital signage kiosk. This device features an internal auto-dispenser that can provide gel, foam or liquid sanitizer as well as a metal closing with an integrated commercial grade 21.5-inch display that runs on NoviSign's cloud-based digital signage software. These displays offer advertisements, messages, videos, new feeds, social media feeds, health information and other content to customers as they wash their hands. It also comes in touchscreen and nontouchscreen variants. The hand sanitizer kiosks offer organizations a new way to encourage clean hands while being able to share messages and media via the kiosks built-in screens. 5-mai-20
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Retail & digital
MAKEUP APP ALLOWS USERS TO TRY ON RUNWAY TRENDS
The NY beauty tech company behind the world’s leading virtual beauty try-on app, YouCam Makeup, and photo editing app, YouCam Perfect, has announced a partnership with the leading on-demand beauty service provider, PRIV. Via the YouCam App, users can have an interactive Fashion Week beauty experience that highlights PRIV’S Runway Trends Collection. As part of the partnership, consumers will be able to virtually try on Fashion Week makeup trends before PRIV provides the looks in real life — including glittering shadows, neon liner, and blue accents. Users will also be able to experiment with looks from the collection on their own and add exclusive Fashion Week stickers, frames and effects in the YouCam Perfect photo editing toolkit. 5-mai-20
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Retail & eco
SAMSUNG INTRODUCES ECO-PACKAGING THAT BECOMES FURNITURE
Samsung introduces a new eco-packaging across its lifestyle TV product portfolio, in efforts to reduce the environmental footprint.
Samsung’s new eco-packaging is made from eco-friendly corrugate cardboard allowing customers easier recycling. The true innovation, however, comes from a dot matrix design that allows for upcycling of the cardboard boxes for creative reuse. A manual (available with a QR code) is included with the packaging to guide customers on how to build different small household items out of the cardboard boxes. Therefore, owners of The Serif – Samsung’s highend lifestyle TV – can build cat houses, magazine racks, a small end table or even shelves to tore household items and stack other electronic devices under their TVs. 5-mai-20
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Retail & digital
NEW YORK BREWERY GAMIFIES ITS IPA WITH QR CODES
The IPA, named the “Big in Japan IPA,” featured SingleCut packaging that also functioned as a “Name That Tune” game, based on four classic rock songs which were popular in Japan over the past 50 years. The labels featured QR codes, carefully constructed by visual clues from the lyrics and titles of the four songs. Each QR code individually told the story of each song, and when the code was scanned, the consumer was directed to Spotify, where they could listen to the original. The integrated campaign was designed by the Toronto-based agency, Zulu Alpha Kilo. As the IPA was yet to become a popular choice of beer in Japan, the campaign in the east focused on promoting the industry’s growing craft beer scene, in a wider attempt to bring the two cultures together. 5-mai-20
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Retail & digital
3D-VR SOFTWARE IMMERSES USERS IN FUTURE PRODUCTS
A new tool can help companies and customers to better visualize their options before production begins.
Companies that need a way to persuade customers to purchase their products now have a new tool – the Aniconfigurator by Animech. This is a 3D-software package designed to immerse users in products that may not even be built yet. The tool has already been used to help develop and sell a large number of products, including greenhouses, customized storage and truck components. The company’s built-in template can also be customized to fit specific products and customer journeys.
5-mai-20
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Best of altavia’s production
For l’oréal
5-mai-20
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IPEK AND L’ORÉAL PARIS PALLET SKIRTS
Turkey
Altavia Dekatlon produced these pallet skirts in glossy paper with a glossy lamination.
5-mai-20
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PRE-PACK PRODUCTION
Bulgaria
Altavia Bulgaria designed and produced these pre-pack displays for Fructis Hair Food, Elseve Full Resist and Ambre Solaire.
5-mai-20
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MAJIREL BOX
Bulgaria
Altavia Bulgaria designed and produced this “display� box, used as advertising material also in the hair salons. The special insertion gives more information about the Majirel series.
5-mai-20
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PRO LONGER MINI DISPLAY
Bulgaria
Altavia Bulgaria designed and produced this L’Oréal Special Pro longer mini display.
5-mai-20
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NYX MAGNETIC POSTERS
Baltics
Altavia Baltics produced sets containing magnetic posters for new NYX “Birds of Pray� campaign. Each set was made with 5 separate magnetic visuals in different shapes and sizes.
5-mai-20
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MATRIX CONQUEST BOX
Belgium
Altavia ACT* produced this box for the brand Matrix.
5-mai-20
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GARNIER AMBRE SOLAIRE POSTERS, WOBBLERS AND CARDS
Belgium
Altavia ACT* produced these posters, wobblers and cards for Garnier Ambre Solaire.
5-mai-20
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VICHY POS RANGE MATERIAL
Belgium
Altavia ACT* produced this POS range material with tabs included. It is used in the pharmaceutical sector to select SUN products for clients.
5-mai-20
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Best of altavia’s design, prepress and digital work
For l’oréal
5-mai-20
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L’ORÉAL AND SKINCEUTICALS COVID-19 COVERS
Greece
Altavia Hellas created these Covid-19 covers for Facebook (L’Oréal) and Instagram (SkinCeuticals).
5-mai-20
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ROGER&GALLET E-BANNER
Greece
Altavia Hellas created this e-banner for Roger&Gallet hand cream.
5-mai-20
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L’ORÉAL PARIS CASTING CRÈME GLOSS WEBSITE
Poland
Kamikaze made the graphic design and development for the update of the L’Oréal Paris Casting Crème Gloss website, this time for the new Cool Brunette collection.
5-mai-20
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KÉRASTASE WEBSITE
Poland
Kamikaze developed the Kérastase site localization for Poland, for the Genesis range of products.
5-mai-20
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LANCÔME SET FOR MOTHER'S DAY
Poland
Kamikaze made the graphic design for this Lancôme set for mother’s day and Altavia Polska managed the production.
5-mai-20
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POS MATERIALS FOR VICHY LIFTACTIV
Poland
Kamikaze made the graphic design for these POS materials (barquette, stand, backlight, totem) and Altavia Polska produced them.
5-mai-20
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YUESAI BANNER ADAPTATION
China
Altavia China made this banner adaptation for YUESAI products.
5-mai-20
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VICHY PACKAGE DESIGN
China
Altavia China created this package design for Vichy Minéral 89 products.
5-mai-20
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LANCÔME ADAPTATION
China
Altavia China made this adaptation for Lancôme Advanced Génifique serum.
5-mai-20
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SKINCEUTICALS VIDEOCLIP
China
Altavia China created this videoclip for SkinCeuticals’ products.
5-mai-20
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Thank you!
5-mai-20
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