Retail trends newsletter June 2019
28-juin-19
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This document contains the latest marketing trends observed in the fields of print, POS, digital as well as the latest retail concepts. A L’Oréal production best-of completes this update and will occasionally include Altavia’s best productions for other clients.
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digital
INSIDE LUSH COSMETIC’S CRAZY NEW STORE IN TOKYO
From the moment you step into the four-level space, you’re smacked in the face with attention-grabbing features, such as the shower jellies — one of the brand’s signature products — that have been transformed into interactive bongo drums, complete with different bass beats. Outside is a huge digital screen that lights up and blends in with Tokyo’s famous neon light landscape. Its products have all got minimal packaging, if any at all, choosing to encourage customers to buy “fresh” beauty items, using alternative options to plastic such as wax, potato starch and even popcorn.
28-juin-19
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Print & digital
LIGHT BOX (R)EVOLUTION : ANIMATED FIXED DISPLAY
Giving an animated dimension to a fixed display is now possible! Designed to be fixed on a backdrop of LED, this display made of a printed canvas is dynamic thanks to background animation. To do this, the product simply needs a pre-programmed animation which can be input through USB. Easy to install, this programmable LED system is a great alternative to numerical displays and is more cost effective than a digital solution, especially for large formats. Beyond the material aspect, this customized display environmentally friendly by being less of an energy guzzler!
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digital
OVERSTOCK.COM'S NEW CUSTOMER EXPERIENCE FEATURES MOBILE AR AND 3D SHOPPING
Overstock.com is an online retailer of decorative items, furniture, and other home goods. The company partnered with developers to develop an e-commerce software, base on immersive augmented reality and 3D technology. Overstock.com offers both Android and iOS mobile apps that let users search for furniture and accessories and drop AR models of these products into real-world surroundings. As a user, this is a quick and easy way to see if a sectional sofa fits in with existing room's layout.
28-juin-19
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RETAIL & digital
WAITROSE’S EXPERIMENT IN PACKAGING-FREE SHOPPING
Waitrose’s experiment in packaging-free shopping is an obvious win for the supermarket chain. Its decision to sell around 200 loose lines to shoppers at its Oxford store – they can now use their own containers to take home rice, pasta, lentils, cleaning products to ethical shoppers. The move co-opts the trend for “unpackaged” seen in more radical zerowaste shops and refillable wine and beer (growler-fills in Waitrose!) and ticks some useful, hip boxes for this rather stuffy middle-class brand.
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Retail
“AUCHAN OF THE FUTURE” STAR OF NEW SHOPPING CENTER IN LUXEMBOURG Auchan opened a “lifestore” on the 28th of May in the shopping center of the Cloche d’Or in Luxembourg. Identified as a laboratory store, its 12 000 m² seems to be ambitious and re-define the retail code. The “lifestore” focuses on customer experience and adapts the large format store to current retail stakes : • A totally re-thought customer journey organized in three halls : • Food hall called “The taste of goodness” • Beauty care hall called “Everyday well-being” • Home hall • A place reserved for catering professsions • Clothes and library sections were sacrificed in order to develop a huge bio corner, cellar => All these implementations are focused on sustainability with self service concepts and waste reduction strategies. Read More: 28-juin-19
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HERBAL ESSENCES UNVEILS BEACH PLASTIC HAIR CARE PACKAGING
In an effort to make the beauty routine a little more eco-friendly, The Body Shop is buying recycled plastic to use for its shampoo bottles. By the end of 2021, the goal is over 900 tons of Community Trade recycled plastic. By buying recycled plastic, The Body Shop aims to uses recycled materials for nearly three million hair care bottles by the end of 2019 alone.
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Best of altavia’s production For l’oréal
28-juin-19
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INSTORE DISPLAY FOR NYX
Serbia
Altavia ADBA produced this instore display for the NYX brand.
28-juin-19
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STAGING FOR GIORGIO ARMANI
Romania
Altavia Romania produced this staging for the “Code Absolu” fragrance promotion of Giorgio Armani.
28-juin-19
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‘KIEHL’S LOVES AMSTERDAM’ - CANAL HOUSE
Belgium
Altavia Act produced this POS for Kiehl’s.
28-juin-19
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KIEHL’S OPENING IN CROATIA
Croatia
Altavia Croatia produced these branding elements for the store opening for Kiehl’s.
28-juin-19
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HOLOGRAPHIC EVENT INVITATION FOR KERASTASE
Ukraine
Altavia Ukraine produced this holographic event invitation for the launch of the new product range “Blond Absolu” of Kerastase brand.
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Best of altavia’s design, prepress and digital For l’oréal
28-juin-19
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TV SHOW STAGING FOR VICHY
Greece
Altavia Hellas designed and produced this staging for the Vichy “Summer islands” TV show.
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BANNERS FOR YUESAI
China
Altavia China designed and produced these banners for Yuesai.
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GARNIER LIGHT DISPLAY
Kazakhstan
Altavia Kazakhstan designed and produced this display for Garnier.
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Thank you!
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