Retail trends newsletter April 2019
13-mai-19
ALTAVIA
1
Retail & Digital
AI-POWERED DIGITAL MIRROR ‘READS’ SEPHORA SHOPPERS’ LOOK
Sephora installed a new digital concept in partnership with Wildbytes, a provider of interactive experience solutions. The concept is an interactive digital mirror operating via AI. To create the interaction, the mirror brings a personalized recommendation to the consumer. This recommendation is based on the customer's information: age, gender, appearance and clothing in order to provide the most appropriate offer possible. The solution supported by AI has the ability to differentiate between neutral and bright colors, various patterns and also real-time information (local weather, season, trend elements).
13-mai-19
To finalize this interaction through a purchase, consumers who like the recommendations will be provided with QR code allowing them to buy products on the website or to locate them instore. This concept is an adaptation of the personalized online experience into a physical interaction.
ALTAVIA
2
RETAIL
HOME DELIVERY IN LONDON AND IT'S ELECTRIC
Customers within a 4km radius of Co-op's Kings Road store in London's Chelsea can order goods via a new website, and items will be delivered by E-Cargo Bikes, an electric vehicle service. It is the first time the retailer has offered online deliveries via a dedicated website, and Co-op is promising delivery within two hours. It will be rolled out to a further eight London stores in due course. Ultimately, the retailer has plans to make online shopping available in other UK cities.
13-mai-19
ALTAVIA
3
THERMO-REACTIVE INK : COLOURCHANGING CHAMPAGNE BOTTLE
In a competitive market, the young French company ‘Infinite Eight’ discovered how to differentiate from its competitors by using marketing codes that are not widely used for premium sparkling wines. Indeed, the company worked meticulously on the design of its offer by adding a thermo-reactive ink in the logo on the bottle's label. The ink reacts and diffuses when the bottle is at the right temperature to be consumed (about 8°C), changing from a grey color to pink and then red. This concept creates the brand identity of the company and is also very practical for the optimal consumption of this premium Champagne.
13-mai-19
ALTAVIA
4
DIGITAL
HEURITECH PREDICTS THE TRENDS THANKS TO IMAGES RECOGNITION
The Heuritech Start-up is able to predict fashion trends in the next 6 to 12 months. To achieve this, the technology uses an image recognition system and deep learning algorithms. Created by two doctors working in artificial intelligence, the technology analyzes 3 million fashion-based pictures that circulate on social media every day. To date, the start-up has the ability to detect up to 2 000 product details. The group has already convinced Dior and Louis Vuitton and plans to continue its deployment and develop new technological and commercial partnerships.
13-mai-19
ALTAVIA
5
Retail & Digital
WALGREENS IS TESTING DIGITAL COOLER SCREEN THAT TRACK SHOPPER BEHAVIOUR
Walgreens is currently testing a new program that allows its cooler doors to track customers via camera and motion sensors and then serve them targeted advertisements in real time. The cooler doors were recently introduced to six stores across the country. The doors resemble touchscreens rather than transparent glass, even though they do not react to touch, with digital renderings of the goods that are inside. The doors are embedded with technologies like a camera, motion sensors and eye tracking to help advertisers identify who is standing in front of their products. The idea is that this information can help companies serve more contextualized advertisements to the right people at the exact right time. 13-mai-19
ALTAVIA
6
Retail
CAPER SMART CART – MAKE SHOPPING SMART
Caper developed the smart shopping self-checkout cart which is powered by artificial intelligence and computer vision. The cart detects and scans all articles the customer adds to the cart and once the shopping is done, the customer can pay directly on the cart with a card or mobile payment. This innovation makes the customer experience more attractive; speeding up the process and furthermore providing the customer with bespoke offers suiting to their purchase history. Services provided: § Store Map / Item Locator § Discover recommended items § Promotions and Deals 13-mai-19
Among the customer benefits, this innovation represents a considerable tool for increasing business and customer relationship management.
ALTAVIA
7
Best of altavia’s production For l’oréal
13-mai-19
ALTAVIA
8
L’ORÉAL LASER CUSTOMIZATION MACHINE CONCEPT
Romania
Altavia Romania created this laser customization possibility for Yves Saint Laurent products.
13-mai-19
ALTAVIA
9
LIFT STICKERS
Belgium
Altavia ACT produced these lift stickers for Garnier and Techni.Art L’Oréal brand.
13-mai-19
ALTAVIA
10
PACKAGING: EFFACLAR PRODUCT RANGE
Croatia
Altavia Croatia produced a packaging for La Roche Posay L’Oréal brand.
13-mai-19
ALTAVIA
11
DIESEL LAUNCH
Spain
Altavia IbĂŠrica produced metal displays with changeable visuals and a football ball for the new launch of Diesel brand.
13-mai-19
ALTAVIA
12
PULL-OUT LEAFLET
Romania
Altavia Romania produced this pull-out leaflet for L’Oréal Professionnel.
13-mai-19
ALTAVIA
13
YVES SAINT LAURENT STAGING
Slovenia
Staging produced in Slovenia for Yves Saint Laurent.
13-mai-19
ALTAVIA
14
Best of altavia’s design, prepress and digital For l’oréal
13-mai-19
ALTAVIA
15
GIORGIO ARMANI STAGINGS
Greece
Altavia Hellas designed and produced these stagings and a showcase display for Giorgio Armani.
13-mai-19
ALTAVIA
16
POS DISPLAY
Greece
Altavia Hellas designed and produced this POS display for LancĂ´me in Sephora stores.
13-mai-19
ALTAVIA
17
Thank you!
13-mai-19
ALTAVIA
18