Vivid Brands Media Kit

MEDIA KIT 1

ViViDBRANDS

Vision for Every Area of Life:

Your Inside, Your Outside, Your Surroundings Vivid Brands are essential for entrepreneurs who have consistently tried and failed, successful business leaders who are ready for the next level, and those inspired to reach back to help others move foward. Vivid™ Magazine, Vivid Talk™ Radio, and Vivid Talk™ LIVE contain interactive content providing insight into how to start, scale, and thrive in business–and in life–in spite of fear, pressure, and failure. Vivid Brands focus on the B2B sector and fill the gap between startup and success left by other business publications. We cover business startup, ownership, and growth as a lifestyle. Our cornerstone is the proprietary V.I.V.I.D.™ Model for growth and development by Editor-in-Chief, Gwen Witherspoon. We exist to inspire and empower visionaries to dream bigger, take action, and change lives, starting with their own. The stories, learning, and special offers are brought to life in a suite of traditional and digital media formats, including Vivid Talk™ Radio and Vivid Talk™ LIVE hosted by Gwen Witherspoon and other entrepreneurial influencers, Vivid Magazine, vividtalkradio.com, vividmagazine.us, and vividtalk.live. 2

We’re Coming for the Visionaries An Audience of Passionate Reformers

Vivid Brands are interactive, multi-platform resources that seamlessly integrate the best of traditional and digital media and leverage technology to activate visionary entrepreneurs. Content is delivered in print, digital, and online subscriptions and in social media to an engaged, motivated audience of visionaries. Rather than just adding a few obligatory digital elements, our key point of differentiation is that interactivity is part of our content’s DNA. Our editorial strategy begins with an examination of how we can provide the most value for subscribers across all platforms. That translates into an opportunity for advertisers to become a part of each subscriber’s visionary life, while promoting their products and services as solutions and resources as they make their visions V.I.V.I.D.™.

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The V.I.V.I.D. MODEL

A Process for Growth & Development Vision Identity Voice Information Development

What’s the big picture? Who do you think you are? What’s your core message? What do you need to know? Who do you need to become?

No matter what source you reference, it is an established fact that 80-90% of all business in the United States is “small business”. While big corporations are merging and the next great technoloy company is going public, true innovation is coming from individuals with vision. Yet, the plight of the entrepreneur is often fatal–with failure as the norm. According to the Association for Enterprise Opportunity (AEO) in Washington, DC in their 2011 “Power of One in Three” Report: •

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Just over 5% of all businesses generate annual sales greater than $1 million. For women, Latinos, and Native Americans, the rate falls to only 2%. For Black business owners, the rate is under 1% (Survey of Business Owners 2007) The odds that a Black business owner in the U.S. will have annual revenues of less than $100,000 are almost 20% higher than for peers. (Survey of Business Owners 2007) A female business owner in the Pacific Northwest has only a 14% chance of generating $100,000 in annual sales–the highest odds compared to women in other regions of the country. (Survey of Business Owners 2007) There are over 40 million people living at or below the poverty line for whom selfemployment is likely to be their most viable economic option. (US Census Bureau)

AEO’s assessment was that main street business owners have an availability, access, and impact problem. The services they need must be more readily available. They need access to capital and opportunities. And solving the first two problems will cause these business owners to have more impact in the marketplace. At Vivid Brands, as entrepreneurs ourselves, we believe that the first solution to these problems is vision, and that is the foundation of our editorial strategy.

ViViDBRANDS

Content to Bridge the Gap

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There are 28.8 million small businesses in the U.S. (U.S. Small Business Administration)

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In the first three fiscal quarters of 2014, small businesses added 1.4 million new jobs. (U.S. Small Business Administration)

Aside from money–at every stage of business–entrepreneurs need coaching, no matter how talented or accomplished. Vivid Brands prioritize content in the following categories designed to instigate a virtual coaching conversation that bridges the gap from startup to success.

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Small businesses have generated over 65% of the net new jobs since 1995. (forbes.com)

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VISION – Life • Family • Business • Faith • Community

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IDENTITY – Style • Gifts • Branding • Design • Purpose

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VOICE – Opinion • Motivation • Expressions • Poetry • Communication

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INFORMATION – Technology • Resources • Learning • Collaboration • Insights

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DEVELOPMENT – Training • Capacity • Productivity • Health • Spirituality

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The number of businesses owned by African American women grew 322% since 1997, making black females the fastest growing group of entrepreneurs in the U.S. Overall, the number of women-owned businesses grew by 74% between 1997 and 2015—a rate that’s 1.5 times the national average (fortune.com)

ViViDBRANDS

Print Dimensions: 8” x 10.75” Frequency: Quarterly Circulation Strategy: Subscription, Events & Special Editions Other Platforms: Digital & Online Advertising Rates: Interactive Packages Include Digital & Online Platforms Contact: sponsor@vividmagazine.us

Print Advertising Rates DESCRIPTION

SIZE

RATE*

Inside Spread

16.25” x 10.75”

4,950

Back Cover

8.25” x 10.75”

3,500

Contents Page 1

8.25” x 10.75”

2,900

Contents Page 2

8.25” x 10.75”

2,900

Editor’s Page

8.25” x 10.75”

2,900

Inside Back Cover

8.25” x 10.75”

2,900

Full Page Ad

8.25” x 10.75”

2,400

Advertorial

8.25” x 10.75”

2,400

1/2 Pg-Vertical

4.25” x 10.75”

1,500

1/2 Pg-Horizontal

8.25” x 5.25”

1,500

1/3 Pg-Vertical

2.91” x 10.75”

975

1/2 Pg-Marketplace

7.5” x 4.75”

875

1/4 Pg-Marketplace

3.75” x 4.75”

500

1/8 Marketplace

2.375” x1.875”

275

• 7.5% discount for 2x contract • 15% discount for 4x contract Specifications: Full color, full bleed (.25 inches), print-ready ads accepted in CMYK, 300 dpi high resolution files in .pdf, .eps, .ai or .psd formats. 6

NOTE: Prices are subject to change.

Digital Frequency: Monthly

Digital Advertising Rates DESCRIPTION

SIZE

RATE*

Video

Up to :60

250

Audio

Up to :60

195

Circulation Strategy: Vividmagazine.us, Email Marketing, and Social Media

Social Media

Sponsored Blog Post

500-1000 words

500

Advertising Rates: Banner Advertising (includes hyperlink of sponsorâ&#x20AC;&#x2122;s choice) Contact: sponsor@vividtalk.live

RATE*

Specifications: Accepted in RGB, 300 dpi high resolution files in .pdf, .jpg, .png formats. NOTE: Prices are subject to change. 8

Broadcasts Dimensions: 8.27” x 11.69” (Standard A4) Frequency: Weekly Podcast, Bi-Weekly Live Streaming & Hosted Video Program Circulation Strategy: Vividtalk.live, Vividtalkradio.com, Email Marketing, and Social Media Other Platforms: Text to Mobile Contact: sponsor@vividtalk.live

Broadcast Advertising Rates DESCRIPTION

Meet the Host The entrepreneur lifestyle is not for the faint of heart. No one knows that better than the Vivid Talk™ hosts. Gwen Witherspoon, MBA: For over 30 years she’s been a serial solopreneur, and she has emerged as a passionate advocate for doing the inside work as a foundation.

SIZE

RATE*

Vivid Talk LIVE Show Sponsor-40% Off Open, Close, Promos

3030

Video Promo

:60 seconds

1500

Video Promo

:30 seconds

750

On-Air Host Promo

:30 seconds

500

On-Air Host

Mention

375

Segment Sponsor

Logo

250

Vivid Talk Radio Show Sponsor-40% Off Open, Close, Promos

2532

Radio Spot

:60 seconds

750

Radio Spot

:30 seconds

500

On-Air Host Promo

:30 seconds

275

Segment Sponsor

Mention

125

Logo Camera Card*

1200 x 680 pixels

Up to 20% discount for multiple or cross-platform insertions *For video versions of each episode Specifications: Videos must be minimum 780p .mp4 files. Logos should be high resolution in .jpg or .png formats. NOTE: Prices are subject to change.

ViViDBRANDS

Custom Publishing You can have a custom version of Vivid Magazine for your conference, organization, or campaign. Our editorial strategy is to cultivate the visionary lifestyle by helping entrepreneurial women of color get a vision for every area of life. We provide the high impact editorial content, design, photography, and production. You partner with us to sell advertising to your network. Earn up to 50% of sponsor revenue without the responsibility or expense of creating a magazine from scratch. Our team of creative and publishing talent has over four decades of experience, making us the perfect partners to tell your story, expand your audience, and generate revenue. Your custom version will include a prominent mention on the cover and up to five spreads of custom content (ten pages worth $30,250). Provide extra value to partners, board members, speakers, leaders, participants, and attendees with feature articles and advertising opportunities to effectively tell your story, promote your products and services, and effectively share your vision.

Custom Publishing Rates DESCRIPTION

Custom Vivid Magazine-Print (50% Off)

RATE* 15,000

Printing (100 Minimum)

500

Magazine Distributor-Wholesale (100)

500

Promotional Inserts

TBD

Custom Vivid Magazineâ&#x20AC;&#x201C;Digital

5,000

NOTE: Prices are subject to change.

Call 404.919.1319, ext. 708 Email to sponsor@vividmagazine.us

Branded Publishing Do you want to create your own magazine? Branded publications to a targeted audience are the most profitable tools for establishing your brand. In addition to publishing for ourselves, Adam Red will help you design and produce your magazine from scratchâ&#x20AC;&#x201C;naming, editorial strategy and calendar, contributor recruitment and management, design and layout, advertising strategy, and advertising sales and sales support. We can publish print, digital, and online versions based on your needs. We work with you to leverage your network, followers, and partners to monetize your magazine concept and create a sustainable publishing schedule and revenue model.

Branded Publishing Rates DESCRIPTION

Custom Magazine Printing (Based on Quantity) Magazine Bundles-Wholesale (200) Promotional Inserts

NOTE: Prices are subject to change.

RATE* 35,000 TBD 1,000 TBD

Publishing Partner Each issue of Vivid Magazine has five sections: VISION, IDENTITY, VOICE, INFORMATION, and DEVELOPMENT. Each section has three to five categories of content in each issue. As a Publishing Partner, you can be featured in up to four stunning pages of Vivid Magazine.

Publishing Partner Rates DESCRIPTION

Vivid Magazine Feature (Up to 55% Off)

RATE* 5,000

Magazine Bundles-Wholesale (100)

500

Promotional Inserts

TBD

NOTE: Prices are subject to change.

Event Sponsorships Get your message across to targeted groups of visionary women and men when you sponsor Vivid events. Other Platforms: Promotions (Video, Social Media, Contests), Automated Email Marketing, Premium Online Content Advertising Rates: Interactive Packages Include Digital & Online Platforms

Event Sponsorship Rates DESCRIPTION

RATE*

Vivid Party

3,500

Interactive Display Package

1125

Co-Branded Merchandise

TBD

Promotional Inserts

TBD

Includes signage, merchandise, promotions, and collateral NOTE: Prices are subject to change.

Event Sponsorships are customizable opportunities. Adam Red, specializes in creating unique branding experiences to help you promote your products, conduct surveys, and expand your audience.

The Vivid Party, hosted by Gwen Witherspoon, Better Life Coach, is a workshop experience to help visionary women connect, learn, and grow. Joined by Penna’e Akpuru, Master Celebrity Stylist, Author, and Owner of Salon Penna’e Buckhead, this inspirational, yet practical, event is designed to help you get a vision for every area of life. • • •

Hands-On Workshops Speed Coaching Light Refreshments

Call 404.919.1319, ext. 708 Email to sponsor@vividmagazine.us Web vividmagazine.us/advertise 11