GDS Chicago 2022 by ADCF_DSU

CREATIVE WORKSHOP CHICAGO �� WINTER WITH MICHAEL PRINCE

DONGSEO UNIVERSITY GLOBAL DESIGN SOCIETY ARCHIVE BOOK SERIES

�� DSU GLOBAL DESIGN SOCIETY

▪ Location : Domus Academy (Milano, Italy)

▪ Location : DSU, GSI (Busan, Korea)

GDS ��

■ New York_SVA Workshop ��, summer

▪ Attendees : Se Ri Seo, Da Seul Park, Ji Yoon Jung, Eui Chul Park, Min Jung Kim, Sang Eun Park, Min Ju Lee, Yeong Jin Choi, Ju Hyun Park, Joong Won Yu

▪ Year Dates : ��. Jul. - �. Aug. ��

▪ Location : SVA (New York, USA)

▪ Theme : Creative Art & Design

GDS ��

■ New York_SVA Workshop ��, summer

▪ Attendees : Yu Jeong Lee, Ji Won Choi, Ki Bock Do, Bo Hyeon Kim, Seng Min Oh

▪ Year Dates : �-��. Jul. ��

▪ Location : SVA (New York, USA)

▪ Theme : Creative Art & Design

■ Milano_DA Workshop ��, summer

▪ Attendees : Geun Woo An, Ha Kyung Kim, Ah Lim Ok, Joon Woo Kim, Sang Ki Lee, Bo Kyoung Kim, Jeong Hyeon Kim, Eun Song Kim, Yeon Su Lee, Eun Ji Kim

▪ Year Dates : � - ��. Jul. ��

▪ Location : Domus Academy (Milano, Italy)

▪ Theme : Product Desig - New scenarios for sustainable aesthetics

GDS ��

■New York_SVA Workshop ��, summer

▪Attendees : Tae Yeong Kim, Hyun Kim, Min Ji Kim, Hee Young Seo, Young A Lee

▪ Year Dates : �� - ��. Jul. ��

▪ Location : SVA (New York, USA)

▪ Theme : The next Culture, Design and Fine Arts in New York

■ Milano_DA Workshop ��, summer

▪ Attendees : Mi Jung Kim, Min Jun Park, Yu Shin Kim, Seung Yeop Jeon, Chang Gyu

Lee, Hye Ji Kim, Ji Yun Ha, Da Hee Kim, Da Un Jung, Jin Ju Lee, Sun Jin Kim, Hyun Yeong Ku, Seo Yeon Choi, Ga Ram Choi, Ji Hye Lee, Yu Mi Yeo, Gyu Sun Cho

▪ Year Dates : � - ��. Jul. ��

▪ Theme : Certiﬁcation of Product Service Design for the Social Innovation Course Completion

GDS ��

■ Milano_DA Workshop ��, summer

▪Attendees : You Jung Kwon, Da Young Kim, Eun Yeong Kim, So Young Park, Ye Been Park, Hee Won Ahn, Won Kyung Lee, Su Min Oh, Ji Na Yu, Su Min Ji, Yun Ju Jung, Ji Nah Choe, Gyeing Lim Pyo

▪Year Dates : �-��. Jul. ��

▪Location : Domus Academy (Milano, Italy)

▪Theme : Interior Design : Small Commercial Spaces

■ Chicago_Purdue_Start-Up Workshop Busan ��, ��

▪ Attendees : Gi Yong Jang, Do Hun Kim, Ga Min Lee, Su Min Hwang, Myeong Su Lee, Eun Hye Park, Min Ji Park

▪ Year Dates : � - ��. May. ��

▪ Location : Dongseo University Yangsan Education, Korea Institute of Design Promotion (Busan, Korea)

▪ Theme : Smart Home Design

■ �� International Design Workshop & Field Trip in Melbourne

▪ Attendees : Jeong Min Yang, Na Yeong Jeon, Ji A Han, Ye Ram Kim, Seung Hui Lee, Hoi Ji Hwang, Se Hwa Yoon, Young Jin Park, Seung Hoon Han

▪ Year Dates : � - ��. Jan. ��

▪ Location : Monash University (Melbourne, Australia)

▪ Theme : Media & Culture

■ DSU+Monash+SUES International Design Workshop in Busan ��

▪ Attendees : So Hyeon Kim, Myeong Ji Lee, So Yeon Kim, Ga Young Yun, So Hyun Kim, Yu Mi Kwon, Ji Ni Kang, Da Un Kim, Eun Ji Lee, Hee Ji Park, Tae Eun Kim, Hye Yeong Choe

▪ Year Dates : � - �. Jul. ��

▪ Theme : Design & Cultural Exchange

■ Chicago_Purdue_Start-Up Workshop ��, summer

▪ Attendees : Gi Yong Jang, Do Hun Kim, Ga Min Lee, Su Min Hwang, Myeong Su Lee, Eun Hye Park, Min Ji Park

▪ Year Dates : �. Aug. - �.Sep. ��

▪ Location : Purdue University (West Lafayette, USA)

▪ Theme : Smart Home Design

GDS ��

■ �� International Design Workshop & Field Trip in Melbourne

▪ Attendees : So Hyeon Kim, Myeong Ji Lee, So Yeon Kim, Ga Young Yun, So Hyun Kim, Yu Mi Kwon, Ji Ni Kang, Da Un Kim, Eun Ji Lee, Hee Ji Park, Tae Eun Kim, Hye Yeong Choe

▪ Year Dates : � - ��. Jan. ��

▪ Location : Monash University (Melbourne, Australia)

▪ Theme : Media & Culture

■ DSU+PCU _Global Culture Design Project in Busan

▪ Attendees: �� students from DSU �� students from PCU

▪ Year Dates: � - �, MAY ��

▪ Location: DSU, ICB �F (Busan, Korea)

▪ Theme: Busan Culture and Street Story

■ Milano_M+S studio Workshop

Busan - ��, �� w/Professor Ico Migliore

▪ Attendees : Re Mi Do, So Young Park, Ji Na Yu, Su Min Oh, Hee Won Ahn, Tae Min Kim, You Jung Kwon, Myeong Jun Seo, Wook Choi, Se Un Lee, Sang Wook Jeong, Da Hee Kim, Chae Yeon Lee, Hyun Gyu Jung, Ho Yen Shin, Ji Won Chun

▪ Year Dates : �� - ��. Jun. ��

▪ Location : DSU, ICB �F (Busan, Korea)

▪ Theme : Stage of numbers - Designing a pavillion with Ico Migliore

■ DSU+Monash+SUES International

SINCE �� SINCE ��

Design Workshop in Busan ��

▪ Attendees : Yeon Hong Jeong, So Hee Park, Myeong Ju Kim, Na Yeon Kim, Si

Eun Jang, Yu Kyeong Kwak, Bo Kyung

Kim, Hye rim No, Ye Rin Lee, Seo A Park

▪ Year Dates : � - ��. Jul. ��

▪ Location : DSU, ICB �F (Busan, Korea)

▪ Theme : Design & Cultural Exchange

■ Milano_M+S studio Workshop

Busan - ��, �� w/Professor Ico Migliore

▪ Attendees : Re Mi Do, So Young Park, Ji

Na Yu, Su Min Oh, Hee Won Ahn, Tae Min

Kim, You Jung Kwon, Myeong Jun Seo, Wook Choi, Se Un Lee, Sang Wook Jeong, Da Hee Kim, Chae Yeon Lee, Hyun Gyu

Jung, Ho Yen Shin, Ji Won Chun

▪ Year Dates : � - ��. Sep. ��

▪ Location : DSU(Centum), Sohyang Gallery (Busan, Korea)

▪ Theme : We all live in patterns

GDS ��

■ �� International Design Workshop & Field Trip in Melbourne

▪ Attendees : Yeon Hong Jeong, So Hee Park, Myeong Ju Kim, Na Yeon Kim, Si Eun Jang, Yu Kyeong Kwak, Bo Kyung

Kim, Hye rim No, Ye Rin Lee, Seo A Park

▪ Year Dates : � - ��. Jan. ��

▪ Location : Monash University (Melbourne, Australia)

▪ Theme : Media & Culture

■ DSU+PCU_Global Culture Design Project in Surabaya, Indonesia

▪ Attendees: �� students from DSU �� students from PCU

▪ Year Dates: �� - ��, Jan. ��

▪ Location: Petra Christian Univ. Surabaya

▪ Theme: Surabaya Culture and place story

■ Milano_M+S studio Workshop ��, �� w/Professor Ico Migliore

▪ Attendees : Re Mi Do, Ji Na Yu, Su Min Oh, Hee Won Ahn, You Jung Kwon, Wook Choi, Se Un Lee, Da Hee Kim, Ho Yen Shin

▪ Year Dates : ��. Jan. - �. Feb. ��

▪ Location : M+S architects (Milano, Italy)

▪ Theme : Genius of Loci

■ Milano_M+S studio Workshop ��, �� w/Professor Ico Migliore

▪ Attendees : Ji Na Yu, Su Jeong Yu, Da Hee Kim, Su Min Kim, Ji Hyeon Ahn, Se Un Lee, Se Jin Jang, Ye Eun Kim, Seon Hwa Lee, Jin Hee Kim, Jae Hee Jung, Se Eun Choi, Ji Woo Noh, Ji Su Lee

▪ Year Dates : �� - ��. Jul. ��

▪ Location : M+S architects & DSU (On-line)

▪ Theme : Cultural Outdoor Extensions

GDS ��

■ Milano_M+S studio Workshop ��, �� w/Professor Ico Migliore

▪ Attendees : Jae Hee Jung, Hu Jeong Kim, Su Min Kim, Chang Jun Park, Tae Won Kim, Ye Eun Kim, Hui Kyeong Baek, Kyeong Min Kwon, Ji Su Lee, Hong Beom An, Yun Ho Je, Jae Myung Lee, Ji Na Yu

▪ Year Dates : �� - ��. Jul. ��

▪ Location : M+S architects & DSU (On-line)

▪ Theme : Readymade Cocoons - From a folding chair to a collective nest

■ Chicago_GDS Workshop ��, �� w/Professor Michael Prince

▪ Attendees : Hoyeon SHIN, Jiwon CHUN, Seo-Young KIM, Hyewon SHIN, Yang YANG, Hansol OH, Hyeji KANG, Yugyeong KIM, Jiwon SEO, Yeoun-ju LEE, Yoonho JEGAL, Yeongrang KIM, Jisu CHOI, Sujin SEO, Minjeong SHIN, Hyejin LEE, Heeyeon JANG, Dongyeop LEE, Jiyeon YANG, Yun Gyeong LEE, Subin LEE, WANG LI, Jonghee YOON, Hojin KIM, Seong Yeon GO, Zhang JIFA, Gabin PARK, Beomsik PARK, Hyun-Sik HONG , Dabin HONG

▪ Year Dates : �� - ��. Nov. ��

▪ Location : Beyond Design & DSU (On-line)

▪ Theme : Hear What I Say GDS ��

■ London_GDS Workshop ��, ��

w/CEO Yeonju Yang

▪ Attendees : Jihwan LEE, Minjeong SHIN, Hyeonji KIM, Yeonju LEE, Jieun JUNG, JIwon JUNG, Yesul KIM, Gahyeon KIM, Hyejin LEE, Sujin CHOI, Jiwon KANG, Hyeonji KIM

▪ Year Dates : �� - ��. Oct. ��

▪ Location : Beyond Design & DSU (On-line)

▪ Theme : Story & Play

■ Chicago_GDS Workshop ��, �� w/Professor Michael Prince

▪ Attendees : Tae Wook KANG, Sung Min KIM, Seong Un PARK, Hyun In JO, Ha Min PARK, You Jeong JEON, So Jin KIM, Ji In PARK, Ji Hyun BAEK, Dong Yeop MOON, Hyun Ji KIM, Ki Hyun KIM, Ji Hwan Lee, Dan A OH, Chae Yang LIM

▪ Year Dates : �� - ��. Nov. ��

▪ Location : Beyond Design & DSU (On-line)

▪ Theme : Let’s Go Shopping!

C O N T E N T S

INTRODUCTION

DSU Global Design Society(GDS) Program

PREFACE

About Michael D. Prince Creative Workshop Chicago, �� Winter Workshop Overview

�� Tae Wook KANG, Sung Min KIM, Seong Un PARK

TEAM �. Lion

Hyun In JO, Ha Min PARK, You Jeong JEON

TEAM �. Rabbit

�� So Jin KIM, Ji In PARK, Ji Hyun BAEK

TEAM �. Turtle

�� Dong Yeon MOON, Hyun Ji KIM, Ki Hyun KIM

TEAM �. Squirl

�� Ji Hwan LEE, Dan A OH, Chae Yang LIM

TEAM �. Bear �� Review and Episode EPILOGUE

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INTRODUCTION

DSU Global Design Society(GDS) Program

�� CHICAGO WORKSHOP

DSU Global Design Society(GDS) Program

Dongseo University has been chosen the design school as a specialized area of studies since its establishment in ��. After adopting a series of challenging experiments and innovation, it has now grown into a college consisting of various design majors and fashion department.

In addition, We have promoted international student exchange programs actively. In particular, in ��, the college established ʻGlobal Design Scociety(GDS)’ program and has been holding summer intensive workshop in leading oversea educational institutions in New York, Chicago, USA and Milan, Italy, etc.

With a slogan of “To the world,” the Dongseo design college encourages its students to take on a bold global challenge as world citizens. The GDS program has helped participants change their attitudes; enhance their level of conﬁdence and motivation. With the aim of being “one person, on global”, the GDS program provides in-depth study opportunities, workshops, ﬁeld experience, exhibitions, internship, and cultural experiences in various countries such as the United States, Italy, Australia, Japan, China, and Indonesia.

In the fall of ��, international design CHICAGO AUTUMN WORKSHOP was conducted online with students majoring in product interaction design at Dongseo University in Busan, Korea and Michael D. Prince, CEO of BEYOND DESIGN, an international industrial design consulting company located in Chicago, USA, and visiting professor at Dongseo University. has been successfully completed. This 'CHICAGO AUTUMN WORKSHOP', which is held for the second time this year, has �� participating students forming � teams under the theme of 'Let's Going Shopping!' “Solution

Design for Grocery Customer Experience for People with Disabilities”.

Although this workshop was a short period of � days, systematic and in-depth ideas were discussed and shared in terms of customer experience and strategic design. For students, this global design project will be a very meaningful and beneﬁcial experience as an opportunity to build their expertise.

I would like to express my deepest gratitude to Professor Michael D. Prince for preparing a good 'Theme & Contents' for this workshop, valuable critique, and the Strategic Design Process (SDP) lecture of Beyond Design. It was a great honor for all of us, and the experience left a precious memory for all of us.

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Prof. Jung Wook GO Coordinator, GDS Chicago Autumn Workshop

About Michael D. Prince

✽ Founder of Beyond Design at Chicago, U.S.A.

✽ Chair professor at Dongseo University

BIOGRAPHY

Originally from the east coast, Michael started his design journey in upstate New York where he earned a Bachelors of Industrial Design (BID) at Syracuse University. His career concentrated on integrating design with business, manufacturing and marketing.

After graduating from college, Michael’s professional career began with working in product development at Sony Corporation and RCA/Thomson Consumer Electronics where he was responsible for developing a broad range of consumer electronic products.

Spurred by an entrepreneurial spirit, Michael founded Beyond Design in ��. The strategic product development consultancy provides a diverse range of disciplines including: Research and Strategy, Industrial Design, Engineering and User Experience (UX). Clients include major Fortune �� companies such as Johnson Controls, Medline, and Amazon.

About Beyond Design

Beyond Design is a strategic full-service product development ﬁrm with over �� years of delivering meaningful, innovative solutions that drive business forward. See how our process can work for you.

SERVICE OFFERED

• Research & Strategy

• Industrial Design

• User Experience

• Engineering

PRODUCT PORTFOLIO

Our team has knowledge, experience and passion to drive innovation and provide original product solutions designed for marketing and manufacturing. With culture of collaboration, we thrive on solving diﬃcult problems and transforming great ideas into reality. Simply, we

“Think Beyond”

The workspace is a beautiful open space which provides a perfect environment for collaboration and creativity. The team is composed of fun, outgoing and passionate designers who come together to create beautiful and meaningful products and services together.

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PREFACE

Strategic Design Process (SDP) Workshop, �� AUTUMN

DESIGN WORKSHOP with MICHAEL D. PRINCE

This year’s workshop is the fourth of our winter workshops with Michael D. Prince which we annually host since ��. Despite the still ongoing pandemic, the �� participants�� undergraduate students - communicated through the real-time conference meeting via Zoom that took place in Chicago and Busan. There was a global time gap of almost �� hours, so it was quite intense for both sides.

The focus of this year’s “Let’s Go Shopping” workshop was to bring out ʻStrategic Design Process’ and ʻmanufacturing oriented design’ by cultivating students’ capability of process based research and new product design development. Here, the students of the DongSeo University Design faculty had an intense process in a short time, following the workshop program. I found that the position of a communication lead facilitated the discussions and helped students in depth engagement, by leading communication and translation for this workshop. Apprecitably, I believe that it brought a great opportunity for students to be guided with product design process in oversea’s design studio.

Currently, DSU professors put much eﬀort to plan an internationalized industry-academia cooperation model to create matured education and lectures for students. I hope that many students could produce various performance

as excellent designers and creators in the near future. I sincerely hope that this can be a great launch peddles for the BRIGHT FUTURE!

I would like to ﬁnish with Michael’s compliment that the students were excellent designers with individuality, open imagination, reﬁned graphic and modeling, and creativity.

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Prof. Sun-Young HA Coordinator, Communication lead for GDS Chicago Autumn Workshop

WORKSHOP OVERVIEW

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Phase �.� Research & Strategy (Nov. �th)

Introduction Research Analysis

Persona Building

Phase �.� Design Explorlarion (Nov. ��th)

Collaborative Brainstorms (index cards)

Storyboard Sketches

Phase �.� Continued Exploration (Nov. ��th)

Design For Manufacturing (DFM) Study

Sketch Models

Business & Marketing Strategy

Phase �.� Design Reﬁnement (Nov. ��th)

Continued Design (functional)

CAD Exploration

Product Rendertings (keyshot)

Create marketing pitch-deck

Phase �.� Final Presentation (Nov. ��st)

Shark-Tank Pitch (Faculty members, Graduate & Undergraduate students)

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Joe Mia Jenny Jo Hyeon In Park Ha Min Jeon you jung Jo Hyeon In Park Ha Min Jeon You Jung mind��@naver.com gkals��@naver.com im_youyou@naver.com

Lion ��

Team

Joanna,��%Blind

personastory

Innate ��% blind. She was born in Seoul, She spent her school day in there. After graduated high school, She is living independent so far, moved to the countryside, where nearby her workplace. Cooking is too dangerous to do it by herself so she has had easy-cook frozen foods. She doesn’t want to cook after work these days, she has came to prefer frozen foods. And she loves dumpling which is one of the most famous frozen food in korea.

Can’t ﬁnd where product she wants to purchase is There is no way to get information about products

Frustrations

Always nervous that she’ll bump into anything

To be know Where product she wants to purchase is

Goals

To get more information of products by herself

To shop without worrying about bumping in mart

What does she wants in this workﬂow?

“I want to buy that I want for myself”

Needs Problems

Location informaion Product information Surrounding circumstance Too loud to know where she is No information for blinds Too noisy circumstance

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The reason why bind doesn’t visit to shop at marts for oneself �

Can’t ﬁnd out where I am

It’s hard to ﬁnd that where the user is because the area is really noisy and the sotre is wide

Nonetheless, no ancillary facilities and manuals for the blinds

E-Mart “Yellow Cane”

Yellow cane is a new ʻwhite cane’ that overcomes inconveniences such as movement problems and product information that make blind reluctant to shop at large marts

Core Content Concept Product information in market

E-mart “Yellow Cane”

Support to ﬁnd direction & location Detect nearby people & obstacles

Product Information In market Detect nearby people and obstacles

Support to ﬁnd direction & location

Content details

Code censor

The QR code provides information and price

Communication product information in the gorcery

GPS

Check current location information

Ultrasonic censor

From one’s current location determine the distance of the anterior object

Communication Location information in the gorcery

Vibration / Sound interaction

Communicate alert information by sound

Understand the situation by vibration in case of emergency

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No way to get the product information

Most products have no means of trasmittin information other than visual data

Not even have any support systems for blinds in the mart

Pain Point Solution

Grocery section is too large and noisy, so she can’t ﬁnd the direction and location

No way to ﬁnd out product information that she wants to buy

There are so many people and things around her, be prone to bump

Too noisy and too crowded to shopping

Too loud to measure by sound

There are many obstacles and people around, so movement is limited

Means of conﬁrming Surrounding circumstance

Means of checking information about the product

Way to know where she is White cane

The most familiar tool

Cane has been used for the blind since ancient times. Even in modern times when high-tech science is highly developed, white canes has been used by most blind people worldwide.

In ��, U.S. President Kennedy advocated the basic rights of the blind and called for social responsibility, arguing that "white straws for the blind..." After that, in ��, the World Federation of Blinds oﬃcially enacted October �� as "White cane Day" and declared it to each country.

Source : Korea Blind Association

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The reason why bind doesn’t visit to shop at marts for oneself � The reason why bind doesn’t visit to shop at marts for oneself �

Simple shape and ergonomic

The GPS module of the cane gives users location and direction

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The cane scans the product's QR code It gives users product details and prices

Even in a noisy store, Delivering clear sound information

Navigation of Shopping Life for the Blind

Functionality

Out of the Information Blind Spot Prevention of safety accidents More eﬃcient shopping experience

Diﬀerentiation

New services that don't exist "Good Company" Marketing

Create a customer

Encourage active shopping experiences for minorities Create new customers (blind)

An ultrasonic sensor on the cane identiﬁes users of the obastacles ahead

Leaning on your arm ��

TEAM RABBIT

TEAM MEMBERS >

Persona weak body

Age �� years

Location Seoul,south korea

Occupation

IT phone support

Status

novel writer

Situation

Robert has a weak body. so his body easily gets tired when he moves actively. And he has knee joint pain, so he lives with the help of an assisted walker. and he lives with the help of an assistant walker. And he goes grocery shopping. he usually buys steak because he loves it.

Goals

Can buy meat easily and quickly before your body gets tired

Use to mart app service can be shorten shopping time

Can easily move your luggage during the shopping process

Frustrations

He gets tired when the shopping process is getting longer

It’s hard for him to carry the heavy luggagge he bought

When he uses escalators, It’s hard to keep the brakes on

Hyun Baek Ji hyeon Kush Park Ji In

TransportationDivice

IT & INTERNET MOBILE APPS SOCIAL NETWORK

EnvironmentOccupation

Techology

Tori Kim So Jin

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Research

Field Research

We visited the mart and conducted a ﬁeld search. We couldn't use the walker directly, so we used the simple cart at the mart and experienced what kind of diﬃcult situations there are.

Through this, we organized it by process There was a problem that it was diﬃcult to move a lot of things, and I had to go around because We didn't know the exact location of the items.

Key ﬁnding

Get out of the car and take out the walker

Touch - t ype doors are inconvenient to use if they are far from pedestrians.

Automatic door doesn’t recognize the walker so it opens the door by wave hands

Another cart crash with a walker

It is diﬃcult to pass through narrow places due to the size of the walker

Diﬃculty controlling walkers when holding a lot of things

There’s a possivility that the center of gravity will be tilted forward

It’s hard to put a lot of things in because the basket is small

Stair escalators are hard to use

Pay

When there are a lot of people, it’s hard to wait in line

After paying, put things in the basket

It’s hard to put heavy things on the cash register

The size of the walker makes the car narrow if there are a lot of luggage

It is diﬃcult to take things out of the basket and luggage them into the car

Shopping

to mart and

a cart

Enter Shopping Pay Enter

After Shopping Go

drag

Put the goods on the cash register for pay and put it back Put in the steak and another goods Bend the back to pick things up

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Journey map

By conducting the user task flow, we were able to learn more about the overall needs and behaviors of the mart use process.

Enter Shopping Pay

pain points and needs

areas

journey

user ow, and continue the concept

on them ��

User ﬂow

Identify what

are

what

through the

map and

based

Concept

Shopping cart and walker design that users can rely on while walking and adjust according to the situation

Situation

Use the mart app to check the stock of necessary items before going to the mart. Goint to the mart after checking the stock of the necessary items. Pay for the item and go home

Idea

Form of helpful handle design for use

Easy way to move luggage from the walker

Carbon material

Shopping Basket Waterproof fabric

A fully ﬁxed brake

Folding structure

Leanable Handle Design

Bottom Weight Arrangement and structure for stavility

The ﬁnal concept was derived through previous processes. We're going to improve on previously discovered problems, focus on previously seen pain points, and come up with better walker designs by reﬂecting ideas on them.

Story Board

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Final Design

A walker on which a person can lean and rely It's easy to move and store your shopping cart, and you can get around anywhere you want with this walker. That's our nal design.

It has a foldable design that allows you to fold and unfold anywhere and carry it easily

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Easy grip handle

Handles re ecting ergonomic and easy-to-gray designs. Use the brake by squeezing it with your hand, and hold it. If you feel tired after walking for a long time, lean your arm and use it. This makes users feel more comfortable

A fully xed brake that is held by stepping on it

The x-frame on the back of the shopping cart This completes the folding function that can be easily folded and pulled, and can be used without much e ort by the user

Hold it with your hands

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James

TURTLE Team�

Our team designed a milk dispenser for grandmother who have diﬃculty drinking milk due to hand tremors so that they can drink milk more easily and conveniently.

Moon Dong Yeop ansehdduq@naver.com Kim Hyun ji tjdwkrhdwn@naver.com

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Heamma Kim Gi Hyun design��@daum.net Orangeboy

Our team persona, named Susan, is a ��-year-old woman. Her job is as Housewife, and she is a hand tremor sufferer. Checking her characteristics, we bought various packages of milk at the supermarket, keenly scrutinised her physical problems, and we tried to use and drink bowls of milk along with her characteristics. While conducting this field research, it was an opportunity to understand Susan's discomfort and organize her discomfort factors to think about how to solve them according to the inconvenience factors. Through desk research such as video materials and interviews, we have been able to find out about the elderly with hand tremor disorders and know their problems meticulously.

First of all, the obvious inconvenience factor that Susan feels most uncomfortable with is that she b ecomes depressed when she shows symptoms of hand tremors in front of people around her. The second inconvenience is that she has to pour milk for her grandson, but she is very uncomfortable because her hands shake so much that she spills milk continuously. In the end, we looked for solutions to the inconvenience Susan felt and conducted a data survey with the aim of solving the inconvenience by designing a smart device that could help solve these problems so that milk could be poured without spilling on the ﬂoor or clothes

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Our team selected the Seoul Milk brand and the one that can open and close the lid by checking the most commonly used form of milk bottles among the various milk brands in Korea through SWOT analysis and a Positioning Map.

After studying the various inconveniences of the existing Seoul milk cartons, we listed ideas for solutions. The selected idea was to design a milk-pouring device on behalf of Susan.

By drawing scenarios before and after using the design product, we summarized how Susan would feel about improving the problem after using the product. In addition, the product was selected as a form based on the cow's face, the material was selected as matte stainless steel, and the color was selected as white. After checking the improved product's situation using the Scenario, the product idea sketch was conducted. Afterwards, the details of the product to be made through rendering sketches were increased to organize the sketches in a speciﬁc form. After the sketches were conducted, product modelling was conducted.

SWOT Analysis

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Various problems have been mentioned while sketching. For example, the ﬁrst, second, and third rough sketches were conducted after receiving feedback from experts on various problems, such as the location of buttons that are diﬃcult for users to check and the factors that may be inconvenient when using them when their hands are shaking. By modifying the shape of the problem and the location of the function, our team was able to design a form that was convenient for the target to use, and also to complete the sketch in a neat and targeted form.

We researched the parts that would go inside the product, checked the internal parts of the existing product, and modelled the inside in detail according to the size and speciﬁcations of the internal parts. In addition, the brand logo of the Seoul Milk Company, selected by our team, was included so that it could approach the elderly who purchase existing milk in a friendly manner. The silicon caps inside were made to various standards, and the range of milk cans that could not be used was minimized.

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MILK DISPENSER FOR SHAKING DISABLES

For someone with a hand tremor disorder, pouring milk would be a real problem. Once you shake your hand while pouring the liquid, it will bounce to the side. In this case, we focused on these problems and proceeded with the dispenser design for milk. We selected the most appropriate size by referring to the standard of dispensers in the existing market and the standard of Seoul Milk. The dispenser is operated by pressing the touch button. When pressed, the right amount of milk is pulled up by an electric pump combined with a motor and discharged through the outlet, helping to pour milk to people with hand tremors and diﬃculties pouring milk.

The LEDs on the side indicate the dispenser's status, whether on or oﬀ. Due to the nature of the milk dispenser, silicon pipes and stainless steel internal parts were used for cleaner management. I tried to use ʻ Satin white color’ as the main one to show an image that is neat and goes well with milk. In addition, we inserted the brand logo of Seoul Milk with a sophisticated feel to show that it is a product of the brand ʻSeoul Milk’. This dispenser is compatible with all �.�L, �L and �.�L milk bottles.

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When you use the product, you can use it not only with your ﬁngers, but also with your palms and the back of your hands. The dispenser is in the milk container, and ﬁxing it with silicone, so it is easy It is a method of pressing the and simple to detach the dispenser not only for those with a small hand tremor disorder, but also for children with weak arm strength.

Human touch emotional marketing is applied to induce consumers, like Susan, who suﬀers from hand tremors, so they can purchase milk bottles from the perspective of grandmothers or families.

Copyrighting for Emotional Marketing ʻ Fill it with Love ʻ ʻ Dispenser that ﬁlls up memories ʻ

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TEAM � Squirl

Team Members

Persona

Jihwan Lee Dana Oh Communication Lead Admin Stragetist Tim

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Dana Sonia

According to Persona. As Jimmy Kim suﬀers from severely Paralyzed legs, it is not easy to move around by himself. Also, he is using a wheelchair so he can’t reach the high place. His wife used to help him. Unfortunately, his wife passed away last year. he is not familiar with shopping alone. He should consider what he could buy, not what he wants to buy. We asked ourselves. “Is there any way to solve these problems?”. We thought Jimmy need more strong self _relience.

Jimmy loves cereal. He usually goes to the grocery store to get some cereal and milk. With a wheelchair, he is not free to move around or pick up some products at the grocery store. The most uncomfortable thing is he can’t reach high places without others’ help. After he gets help to pick out the cereal from a high place, the second problem comes out. He can’t use a general cart in the store. He needs a place to put the basket or some products that he wants to buy.

So we decided to give him a solution and independence with his wheelchair. Our goal is to make him able to buy cereals and milk regardless of his condition. Also, a newly designed wheelchair will help with his social isolation with his condition. Before we start the process, we are not familiar with wheelchairs. So we borrowed a wheelchair ourselves and derived the pain points.

Map Index ��

Journey

SWOT

Normally wheelchairs have these strengths, weaknesses, Opportunities, and threats. Based on this research, we produce and organize ideas for wheelchairs. After desk research, we had ﬁeld research for wheelchair experience. It was almost impossible to reach high places with a wheelchair. Also, the grocery store’s aisle and checkout counter have narrow spaces for wheelchairs to move around.

Field Research

Research

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Scenarios

So we give a ʻlift’ function and extra storage idea for wheelchairs. So the person with a wheelchair doesn’t need to ask for help every day.

If the person wants to reach a high place, he can lift his wheelchair, and get items by himself. Now he can buy what he wants to buy, not what he could buy.

Also, with the extra table pop out from the handle, he can easily put some items that he gonna buy. After the purchase, he can put the items under his legs.

Now, ʻshopping alone’ is complete!

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Lift / Wheelchair

We also give an idea with move around and rotation. As you can see, both side wheels rotate in diﬀerent directions and change direction.

It allows for a change of direction or rotation within a very small turning radius. Also, the table pops out from the handle can be used easily without additional space or waste.

It is very inconvenient and very dangerous to walk around the store in a wheelchair with purchased items on your lap. If all the items you have stored for purchase are spilled, you will feel really uncomfortable and ashamed at the same time.

Even in a wheelchair, it is not easy to pick up spilled items. Therefore, by providing these stable tables, we have made it possible for a person in a wheelchair to carry and move items to be purchased more comfortable.

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We applied matte white and monotone colors to give a clean and reﬁned image. In addition, it broke away from the rough and dull ugly shape of the existing wheelchair and gave both comfort and a sophisticated design.

Through a convenient joystick that contains various functions, users can conveniently control the wheelchair. In addition, it applies the SOS button that can be requested.

When you pull up the joystick, the wheelchair goes up. After you pick up the items from a high place, you can push down the joystick. Then, the wheelchair will goes down. Through these functions, we tried to show that wheelchair users can shop independently and work conﬁdently without unconditional help.

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EPILOGUE

CREATIVE WORKSHOP CHICAGO �� WINTER WITH MICHAEL PRINCE

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Team �

During this Beyond project, I was able to learn about the overall flow of design by following the UX research process,Du brainstorming, and ideation, followed by product design procedures, and it was a new and fun opportunity to experience and research the uncomfortable persona. Of course, it was very difficult to sympathize with disabled people, and it was difficult to find out the inconvenience in shopping. Thanks to this experience, I was able to improve my empathic ability and the fun of research, and I was able to develop problem-solving ability through cooperation with my team members. I hope this project will be helpful in applying it to future projects.

Team �

It was a good chance for our design experience that we had not experienced such a workshop with Professor Michael. The most memorable thing is that we had to make a detailed user story. There were many variables and inconvenience factors in the experience experienced by users with special cases such as the blind. We felt it was important to respond to it with detailed user experience research. We got lots of feedback from professor Michael, so there were many diﬃculties in our design, but we appreciate this valuable experience.

Team �

With this side of Beyond, it's less time to revisit and experience processors that improve product design. In this project, refunds from many professors and professors from Chicago Beyond Company, how to proceed with the process of a fruitful class, what elements should be displayed in the research, and what parts are needed for the design of the ﬁnished product enable production. I can tell. can display. Presenting in English can produce good results after as much labor as possible, but it will take some time. It indicates that the design can be completed and experienced by adding the records and several days of eﬀort together. Thank you to the many people who planned and helped with this program.

Team �

It was not easy to proceed with the project for a short period of time while working on this Beyond project. However, I realized that there is a need to proceed with the design using the process I learned during this Beyond project, and I think it was a good opportunity to experience a diﬀerent experience that I have not done before while conducting the presentation in English. In addition, I could feel the need and appreciation of team members by solving the diﬃculties I experienced in the direction of progress with my team members while being the team leader in this project. Thank you.

Team �

It was a short period, but it was a meaningful workshop with team members and professors.

It was a valuable opportunity to pay attention to the inconveniences of the disabled in their daily lives. Also, it was fresh and fun to experience the inconveniences and derive ideas instead of just doing the design process at a desk. It was also a great experience to share this and discuss it together. Thank you.

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