This year marks 20 years since Addnature was founded, and even way back then our focus fell on climbing. When we opened the doors of our first store, it quickly became a hub for climbers who loved being able to get their hands on equipment just around the corner. When the first office staff were recruited, the majority of them were climbers. The IT department alternated developing systems with grip training on the hangboards that hung over their desks, and customer service provided tips for equipment from a portal edge. Everything in the office smelled of climbing.