Adham Mughal New Visual Language: Form Follows Function (Research document)

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New Visual Language

Form Follows Function


New Visual Language

Mind Map Here are some examples of the back and front cover designs that are intriguing to me and also interest me. I chose these images because they give me a reference for what to go for when I design my own magazine, these images get me thinking of the; Masthead,

barcode placement, issue number, the date of release and the idea that I could have my title on both sides of my magazine I could have. I could also have the same image carry on onto the back page and maybe a preview on the back for the next issue.

The contents Page and the contents is very important to a magazine because this it shows you what is in the magazine and what is on each page. Here is what I thinks a good contents page needs, it will need; a good layout, same themed colours,

the page numbers, subheading and of course contents. I will have my City in flux and Earth Artifact projects included in the contents. I will also have the New Visual Language project and some fonts I created included.

For my magazine I feel that the typography is really a key aspect through the whole magazine. Here are the key aspects of the typography I found would be important to developing my magazine. It includes; fonts, layout and leading/kerning/tracking.

I feel that graphic design eras are a key part of my magazine because I feel that they affect my magazine in the biggest way. These are; Postmodernism, Modernism, Art deco and minimalism. Here is example of these the Modernism.

References:

https://korous.files.wordpress.com/2013/03/2.jpg http://1.bp.blogspot.com/-CvCBLbk4N8A/ URe4O8dTiDI/AAAAAAAAADI/UR_Yyhqe4t4/s1600/ billboard+contents+page+3.jpg http://iancul.com/wp-content/uploads/2009/12/TownMagazine_07.jpg http://3.bp.blogspot.com/-JAAQzLll-yo/T9pXFeIAsPI/ AAAAAAAAAlA/SStiUA0NdNY/s1600/tumblr_ l1q1mjJXan1qa4ylm.jpg http://4.bp.blogspot.com/-bCsCepf9lNc/UMjXCAqTSUI/ AAAAAAAAAPg/Txmup7BWV6E/s1600/postmod5.jpg http://blog.ocad.ca/wordpress/learningzone/wp-content/ blogs.dir/2009/files/robert-appleton-show/modernism.jpg

Earth Artifact


New Visual Language

Front Cover Research I really like this magazine front cover because I feel that the image on the front cover really makes the whole cover more eye catching and give it more of an impact. I also like how the subheading goes around the left side of image to make the image (ICE CUBE) be the focal point of the front cover. I feel that the image covering the title wouldn’t be a good Idea because my magazine won’t be well known, so it would just obstruct the title of my magazine.

With this magazine front cover I feel has a really striking centre piece for the image i.e. the bright purple hair of Lady Gaga. Despite the quite cluttered magazine front cover I think it is a good front cover design. The aspect of the front cover I like the most about this design is the background colour they used. I feel that the bland grey background really makes the image “pop” and I also like the bold Lady Gaga text to the right of the image.

This is one of my favourite front cover design because of how simple it is, from the colours they used to the amount to typography has been implemented onto the front cover. I do like how the TIME magazine has a simple red border around the main image. I feel that this makes the magazine stand out from the shelves being the only one with a border. I like the fact that the image is in black and white the backgound is in colour for a change.

I don’t really like this front cover because I feel that there is too much typography on it and it feels like that there’s is too much going on in the cover itself. The only thing that I do like about this front cover is that the image is centred and the typography goes around the image. I don’t really like the four images at the bottom of the front cover because there is no spacing in between the images.

I feel that this is one of the most creative front cover designs I’ve seen because of how they incorporated the illustrated rocket with the photograph of the women. I really like the idea of having this kind of front cover because it has two goo elements about it which illustration and photography. I also think that the subheading doesn’t really stand out and it looks quite cluttered for a front cover. I also dont like the banner on the top of the front cover because it covers the title in a bad way. References:

http://www.pdfmagaz.in/wp-content/ uploads/2013/12/05/front-magazine-uk-issue-189/ Front-Magazine-UK-Issue-189.jpg https://quack.varndean.ac.uk/files/ MTJBMk0yMDZBNTkxNDk/133450.jpg http://i1.cdnds.net/13/49/618x823/media-nelsonmandela-time-magazine-cover.jpg https://ciubuxabinas.files.wordpress.com/2010/10/ ladygagabillboardcover.jpg https://madnews.files.wordpress.com/2008/07/cubejune-lg.jpg


New Visual Language

Front Cover Research The Game Informer magazine is quite different to the other magazines I’ve analysed because the others have a lot more text on them where as this magazine has very little. I feel that with this magazine the front cover image really sells the overall look they were going for and I also feel that this magazine doesn’t need a subheading. I feel that it doesn’t need a subtitle because batman is already well known in the gaming community and the fact that this magazines target market is gamers.

I do like the GQ magazine front cover because of all the text surrounds the focal point of the image, which is Drake. I also like the colours they used (blue, black and grey) because they go with the image and compliments it. If I was to have a subheading on my magazine front cover I would like to have it in bold like this one because then it is easy to find out what content of the magazine.

I really don’t like the look of these type of magazine front covers because the content of the magazine is being forced on the front cover. I feel that all these different fonts on the front cover of the magazine makes it look like it was put together unprofessionally and makes the front cover look really cluttered . I think that the type is trying to distract the eyes from the main image, where as I like it when the image speaks for the magazine because a good image can sell the whole look and feel of the magazine.

I’m not too keen on this EMPIRE front cover for their magazine because I don’t like how much typography is at the bottom of the magazine and I think that they could of balanced out the amount of type on the bottom of the front cover. I also don’t like the EMPIRE type in red because I don’t think it really compliments the blue colour Tron theme and I feel that the barcode placement seems a little bit like it was slapped on at the last minute.

This is a great example of a really effective image on the front cover of a magazine LOVE. I really like how in every issue they keep the same base font but edit it to be more of a creative font that relates to the image on the front cover. I also like how there’s only a little bit of type and how it stands out from the background image. I also like how the focus is still on the girls eyes in the images even though that the image is of centre, I feel that this gives the front cover a more natural look and feel. References:

http://4.bp.blogspot.com/_io4AsUm2EWk/TFsuzpIs5TI/ AAAAAAAAAN8/5phh1zjvKQY/s1600/bat600.jpg http://www.youngmoneyhq.com/images/drake-gqmagazine-style-bible-cover.jpg https://fmpjasminebranson.files.wordpress. com/2013/03/cosmopolitan-magazine-_-july-2012-issue_-front-cover.jpeg http://cineclap.free.fr/_magazines/empire_2011-01c. jpeg?1 http://1.bp.blogspot.com/-_5Sc_mBq6tk/Ti8PjJgWJLI/ AAAAAAAAIgo/JqcHWpXjKX8/s1600/LOVE6-ELLEMDC.jpg


New Visual Language

Masthead Research I feel that THE BIG ISSUE magazines masthead is really effective with its strong bold black border and the plain white background. I also feel that the fact that the type is different to the whole magazine front cover makes it stand out from the cover. I like the idea of having the font different from the font used on the actual front cover because then you can distinguish the name of the magazine.

SURF THE TRAVEL ISSUE has a really interesting masthead because of how they have created this really eye catching masthead with the bold capital letters in red and how the rest of the magazine is in black and white. I’m not too sure of the subtitle though, because I don’t think it looks good with being it partially on of the black and white image and protruding onto the white background. I like how there is text cutting through the masthead because I feel that it is unique.

I don’t like this masthead for the photographer magazine because I feel that the image is very distracting and that the masthead is not effective in anyway due to the fact it is cover up by the image. I also think that the colour doesn’t stand out from the magazine front cover and I think that the designer of this front cover wanted to do that because they most likely wanted the image to speak for the magazine.

I think that this magazine masthead is simple with its bold brightly coloured font and I think that the fact that the image of Beyoncé is covering part of the masthead is a good aspect of the front cover. I think it is a good aspect because that the magazine masthead is still readable even though it is partially covered this implies to me that it is already a wellknown magazine publisher. The colour of the GLAMOUR masthead is the same colour of parts of the front cover which looks really good, this gives it a good effect.

The W magazines masthead is really simple but effective due to the fact it is really eye catching and it goes with the theme of the magazine really well. I do like the idea of just having one letter for my masthead because you would see it more of a shape and symbol than just a title. I also like the font they used for this masthead, I feel that with my magazine masthead it would be an important part of my masthead to have a really effective font that will compliment my front cover. References:

http://media.creativebloq.futurecdn.net/sites/creativebloq. com/files/images/2013/08/mag7.jpg http://media.creativebloq.futurecdn.net/sites/creativebloq. com/files/images/2012/09/magcoverb.jpg http://121clicks.com/wp-content/uploads/2011/09/ photography_magazine1.jpg http://cdn.estilo-tendances.com/wp-content/ uploads/2012/02/Glamour-france-february-2012-1.jpg http://kstewartnews.com/wp-content/uploads/2011/08/ large-w-magazine-cover1.jpg


New Visual Language

Masthead Research The V magazines masthead is really simple but effective due to the fact it is really eye catching look due to it being an elaborate bright pattern on the V. I do like the idea of just having one letter for my masthead right in the middle of the front cover because you would see it more of an image than just a title. I also like the image they used for the front cover, I feel that with my magazine masthead it would be an important part of my masthead to have a really effective image that will compliment my masthead.

I think that this magazine masthead is simple with it just having it a logo ESPN and I think that the fact that the image is covering part of the masthead is a good aspect of the front cover. I think it is a good aspect because that the magazine masthead is still readable and recognisable even though it is partially covered this implies to me that it is already a well-known magazine publisher. I feel that it was also a good decision that they kept all the typography at the top of the page and let more of the image covered.

I don’t like this masthead for the ELLE magazine because I feel that the image is very distracting and that the masthead is not effective in anyway due to the colour of the mast head blends in with the background way too much. I think that the designer of this front cover wanted to do that because they most likely wanted the image to speak for the magazine. I feel that masthead is really bad because I didn’t recognise the name of the magazine and I couldn’t read it fully because of the image covering it.

LOVE has a really interesting masthead because of how they have created this really eye catching masthead with the bold capital letters with a creative liquid dripping font. I also like the vibrant colours they used in the creative font that goes with the image on the front cover. I’m too sure of the subtitle though, because I don’t think it looks good with being a dark grey colour on the image. I like how the masthead is dripping onto the front cover because I feel that it is unique and different compared to the other mastheads I’ve analysed.

The TIME magazine has a unique masthead because of its split down the middle black and white effect that really compliments the whole look of the front cover. Even though most of the masthead is covered by the image of Obamas head, the magazine is still recognisable due to the recognisable red border TIME magazine has on all its magazines. I also think that the top of the mast head showing helps the word TIME readable and not hard to recognise.

References:

http://www.fashiongonerogue.com/wp-content/ uploads/2014/01/kate-upton-v-magazine-cover1.jpg http://www.downgraf.com/wp-content/ uploads/2013/07/Magazine-Covers-1.jpg?d2ff0c http://cdn.estilo-tendances.com/wp-content/ uploads/2011/11/ELLE-UK-NOV11-1.jpg http://thezoereport.com/wp-content/uploads/2014/01/ miley-cyrus-love-magazine.png http://www.shallownation.com/images/barack_obama_ time_magazine_cover_2008_october.jpg


New Visual Language

Arem Duplessis Arem is currently a CrossFunctional Creative Director within Apple’s Worldwide Marketing Department. He previously served as Design Director for The New York Times Magazine where he led a department that was named ‘Design Team of The Year’ by

The Art Directors Club for three consecutive years. He has been recognized by The Art Directors Club, The American Society of Magazine Editors, The Type Directors Club, The American Institute of Graphic Arts, American Photography, American Illustration, Photo

District News, Graphic, Print Magazine, The International Review of African American Art, Creative Review, D&AD and Communication Arts Magazine among others. In March 2012 he was honoured as one of five distinguished alumni of Pratt Institute.

Arem worked on each of the front covers that the New York Times magazine week produced I think he did an amazing job and I think he should have stayed working there so he could create more. He normally focused on making some very bold statements of

graphic design and effective front covers. I also think that he will be really good for apple design department because recently I feel that apple has been slacking in that department and Arem is the perfect man for the job as shown by his work. References:

https://www.linkedin.com/pub/aremduplessis/75/478/932 http://graphics8.nytimes.com/images/2012/12/27/ magazine/27-seinfeld-cover/27-seinfeld-cover-blog480. jpg https://s-media-cache-ak0.pinimg.com/236x/9c/ bc/1b/9cbc1bf836ec5207b67746f48196b448.jpg https://s-media-cache-ak0.pinimg. https://eqn.princeton.edu/files/2012/06/nytm_cover_a. jpg http://40.media.tumblr.com/tumblr_ m98wlbvgcB1qad0yco1_500.jpg http://www.coverjunkie.com/uploads/t_1380894254.jpg https://s-media-cache-ak0.pinimg.com/236x/0c/ d4/39/0cd4392e6865a55485605695b729e470.jpg http://graphics8.nytimes.com/images/2013/09/11/ magazine/11-popularity-yellow-conversation/11-popularityyellow-conversation-superJumbo.jpg http://s1.ibtimes.com/sites/www.ibtimes.com/ files/styles/v2_article_large/public/2013/12/30/ oscar-pistorius-nyt-magazine-cover.jpg


New Visual Language

Brian Struble Brian Struble is a New Yorkbased Art Director & Brand Strategist. He won the American Society of Magazine Editors 2014 Cover of the Year award and his work has been recognized by the Society of Publication Designers and D&AD London. As the

Design Director of Boston Magazine, he architected a complete overhaul, bringing the magazine renewed prominence. Previously, he worked on the Esquire iPad edition, led the German FHM’s redesign, and helped launch German Vanity Fair. After

beginning his career at Vogue & Vanity Fair, in 2005, Brian earned a BFA in Graphic Design & Advertising from the School of Visual Arts. In January 2013, he moved to Boston to become Boston Magazine’s Design Director, and lead a total redesign of

the magazine. He developed each issue from conception to completion, and by the November 2013 issue he had executed the full redesign complete with a new masthead.

References:

http://brian-struble.com/Boston-Magazine


New Visual Language

Total Film Total Film is a UK-based film magazine published 13 times a year by Future Publishing. The magazine was launched in 1997 and offers cinema, DVD and Blu-ray news, reviews and features. Total Film is available both in print and interactive iPad editions. Each

month, Total Film provides a range of features, from spotlight interviews with actors and directors, to making of and on-set pieces for new and future releases. Each issue always includes the Total Film Interview, which is a six-page in-depth chat with an actor or

director, along with a critique of their body of work. I like the look of the Total Film magazine because it focuses on what the magazine is about on the front cover and I does it really well. I think that the fact the masthead is still not over shadowed by the featuring

film in the magazine is a good aspect of the front cover. I also can take a lot from the Total Film magazines because they have a of different aspects from the masthead to the subtitles placements, which will help me expriment with different layouts.

References:

http://en.wikipedia.org/wiki/Total_Film http://static.gamesradar.com/images/totalfilm/t/ total-films-man-of-steel-cover-is-online-now130036-a-1363096993-470-75.jpg http://magazines.magazineclonercdn.com/covers/79163. jpg https://zarahutchins.files.wordpress.com/2013/12/mediaresearch-production-1.jpg http://www.magxone.com/uploads/2009/10/Megan-FoxTotal-Film-Magazine-November-1.jpg http://mediablogs.keshacademy.com/ryanma2/ files/2013/03/total-film-mag-cover-1sf1axm.jpg http://coolspotters.com/files/photos/339985/total-filmmagazine-profile.jpg http://cdn.movieweb.com/img.site/ PHP0T43y0Og3SQ_1_m.jpg http://41.media.tumblr.com/tumblr_ lyoax5aVQX1qcga5ro1_500.jpg https://mavieenlair18.files.wordpress.com/2011/07/ totalfilmindonesia-issue20-harrypotter.jpg http://tmatesting.themediaant.com/uploads/media_ option/img/10694/10694_0.jpg http://downmagaz.com/uploads/ posts/2012-02/1329813162_totalfilm.jpg


New Visual Language

V Magazine V magazine is an American fashion magazine published since 1999. The magazine is printed seasonally and highlights trends in fashion, film, music and art. A men’s fashion quarterly entitled VMAN started as an offshoot in 2003. V magazine was

launched in September 1999 as the “younger sibling” publication to the limitededition quarterly Visionaire. If Visionaire was seen as more of an exclusive hautecouture book, V was going to be the vibrant, less formal, more accessible, ready-to-

wear alternative. With limited numbers of magazines issued a year, V releases its issues based around the current seasons collection; Spring Preview, Fall Preview, Winter Preview and Summer Preview. The magazine has a readership of 315,000 as of

2010. I also can take a lot from the V magazines because they have a of different aspects from the masthead to the subtitles placements, which will help me experiment with different layouts.

References:

http://cdn03.cdn.justjared.com/wp-content/ uploads/2009/11/portman-v/natalie-portman-vmagazine-01.jpg http://0cda887037eb80a4f75b-00d0e5b3b9d1e59019 327f4bb7af5e9c.r8.cf1.rackcdn.com/embedded/slider/ content/img/kate_2.jpg http://www.fashiongonerogue.com/wp-content/ uploads/2013/05/miley-cyrus-v-magazine2.jpg https://mediadisease.files.wordpress.com/2011/12/vmagazine.jpg http://1513f43de1df8b08e16c-d8d6213b156ba3a73e333 057f5885fa8.r32.cf1.rackcdn.com/1280-5kmjbxgwjbykb27 8bpf7a819sdsze6yphzcq8jpj.jpg https://i.mdel.net/i/db/2009/1/4320/4320-800w.jpg http://wac.450f.edgecastcdn.net/80450F/popcrush. com/files/2013/05/beyoncev.jpg http://cdn01.cdn.justjared.com/wp-content/ uploads/2007/09/pitt-v-magazine/brad-pitt-vmagazine-06.jpg http://1513f43de1df8b08e16c-d8d6213b156ba3a73e333 057f5885fa8.r32.cf1.rackcdn.com/1280-zb1n9mh2hp557b 18pesx8z5dzkcktfgprpefgz4p.jpg http://cdn02.cdn.justjared.com/wp-content/ uploads/2012/02/lopez-v/jennifer-lopez-v-magazine-05. jpg


New Visual Language

Rough Layouts I decided to mock some front cover layouts for my New Visual Language magazine. I did these very rough sketches because I wanted to get an idea of what I want to do for my front cover. I drew these rough sketches up on Adobe Illustrator with my graphic tablet, I did this using my graphic tablet because I didn’t want to draw it in pencil and then have to photograph the layouts. If I was to photograph the layouts, the quality of the rough sketches would be lost and it would be hard to replicate them in InDesign.

For my first layout I wanted to create a bog standard simple layout because I wanted to make sure that I didn’t want that front cover layout for my own magazine. In the second thumbnail of my layouts, I wanted to try something different for my layout so I decided to have one image in the middle and have information at the top left and the bottom left. With the third thumbnail I wanted to

have a simple one big image that covers most of the front cover and have the masthead with the rest of the information at the bottom of the page. Thumbnail four is my least favourite because I feel that it has too many different images and is cluttered. For my fifth thumbnail I took inspiration from other magazines with having the masthead at the top and the subtitles either side of my image. For my final rough thumbnail front cover layout design I wanted to keep the simplistic feel well having information of the magazine. I don’t think I would like to have the issue number or the date it would have been printed. I think that this would detract from the masthead and the subtitles. This defiantly is my favourite front cover design because I have an idea of what I want it to look like and this is the closest to it.


New Visual Language

Front Cover Basic Layouts Here are the basic layouts I made in InDesign based of the ones I did on the rough layouts I did on the previous page. I did this by using

the line tool and the text box tool to map out where certain parts of the magazine placements for typography, masthead, subheading,

New Visual Laguage Form Follows Function

Image of final piece

Barcode

Featuring Info

Issue Number

issue number (optional), date and the barcode (optional). Out of these three basic layout designs for my front cover, my favourite is

the third one because I feel that it has a good simplistic design where the image can speak for the front cover and the magazine more

than the type. I really like the idea of a good image would speak for the magazine content and that the front cover doesn’t need a lot of

information. I’m glad that I did this planned out simple layout for my front cover because I think that it will give me inspiration.

New Visual Laguage Issue number date

Image of final piece

Image of final piece

Form Follows Function Barcode

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Featuring Info

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New Visual Language

Front Cover Basic Layouts

These are the other three basic layouts I made in InDesign based of the ones I did on the rough layouts. I did this by using the line

tool and the text box tool to map out where certain parts of the magazine placements for typography, masthead, subheading, issue

New Visual Laguage

Image of final piece

Image of final piece

Image of typefaces

number (optional), date and the barcode (optional). Out of these three basic layout designs for my front cover, my favourite is the

third one because I feel that it has a good amount of space for the masthead and the subheadings. I also like how the top left and the

New Visual Laguage Form Follows Function

Featuring Content info Image of final piece

bottom left has a good space for my featuring content I want to show off on the front cover. I would like to now create some optional layout

Featuring Content

New Visual Laguage Form

Barcode

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Issue Number

Barcode

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designs for my two favourite layouts I have chosen. For the next layouts I will be using some temporary images and a fonts.

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New Visual Language

Front Cover Layouts With the first layout design with the temporary background on, I like this front cover layout because I feel that it complements the simplistic

layout I’ve been wanting to go for with my magazine front cover. On the other hand I feel that it isn’t very informative of the contents

of the magazine which I think is a key aspect of front cover. With the second layout design I don’t like either because also feel that it’s

a little too simple, it looks cliché, I want to make my layout more unique and in my own style. On my third layout design I really like

New Visual Language Form Follows Function

this layout because the masthead placement and the featuring content is in a place as well, not taking up too much space.

Featuring Content

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New Visual Language Barcode

Featuring Info

Issue Number

Barcode

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New Visual Language

FC Layout Development In the first front cover development stage I decided to remove the temporary background to get a good idea of the placement of the different

aspects of my front cover. I decided to remove the line separating the featuring and the main image because I want the featuring

content to have bit of a background to be on that represents the specific featuring content. I then added the temporary background to see what

it would look like with the minor changes. I then wanted to see what it would look like with some different typography so I change the different

Featuring

Featuring

City In Flux For those who are not in flux

Content

Content

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Featuring Content

type according to the theme of the up the clashing other fonts in the featuring content. I also change the featuring contents parts on the front base font for the masthead to give cover. it more of a modern look to break

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Earth Artifact we are all made of stars


New Visual Language

Masthead Experimentation For this page in my InDesign research document I am experimenting with different Masthead layouts for my magazine. I tried to explore many

possibilities with my layout of my masthead and I also tries different shapes of my masthead. I like the top right and left ones out of these

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masthead designs because they are simply and affective. I feel this way because it’s always a safe bet to go with a left aligned masthead

and the top right masthead has a good effect with the first letters being capitals to emphasize the abbreviation of the title “New

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Visual Language”. I don’t really very professional compared to the like the bottom left one because other masthead designs. I don’t like the pyramid looking masthead and I feel it doesn’t look

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New Visual Language

Masthead Experimentation For this page in my InDesign research document I am experimenting with different Masthead layouts for my magazine. I also tried to explore

many possibilities with my layout of my masthead and I also tries different shapes of my masthead. I like the bottom right one out of

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these masthead designs because it looks like a legitimate masthead design and it easy to read. I feel this way because it’s different to

other masthead design so therefor it unique and I feel it would complement the glow effect I want on my masthead. I don’t really like

the top right one because I don’t like the circle path the text took because I feel that it doesn’t look professional compared and could

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be hard to read. I also dont like the bottom middle masthead design becuase I feel it looks to tacky and cheap.

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New Visual Language

Masthead Devlopment Here are my final three masthead designs I have decided to develop into are more professional finish. I chose these designs because I

felt they complement the simplistic design I was going for and I also think they are the best looking out of my designs. On this page I am

seeing what my type looks on a black background with the type white. I think that they look really good with the simplistic black and

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white theme. I think my masthead designs look good because of that it looks they look very modern and professional. I feel that the type

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would benefit from a subtle glow to give the masthead a unique modern feel.

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New Visual Language

Masthead Devlopment Here are my final three masthead designs with the glow effect implemented in the type and I have decided to develop into are

more professional finish. I chose these designs because I felt they complement the simplistic design I was going for and I also think they are

New Visual Language

the best looking out of my designs. On this page I am seeing what my type looks like with the added glow effect on a black background with

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the type white. I think that they look really good with the simplistic black and white theme with a glow. I think my masthead designs look

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good because of that they look very modern and professional. I feel that the type has benefited from a subtle glow because it gave the

masthead and unique modern feel. I will have to change some of the letter spacing and kerning to make it look more visually satasfing.

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New Visual Language

Masthead Finals I have made the changes to the text in the masthead designs so that they are more evenly spaced out and have accurate kerning and

leading. These are my final three masthead designs with the glow effect implemented in the type and I have decided to develop into a

New Visual Language

more professional finish. I chose these designs because I felt they complement the simplistic design I was going for and I also think

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they are the best looking out of my designs. I really like the look of the middle masthead design because I feel that it would benefit from my

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L a n g u a g e

front cover back design and I think it space, in terms of letters and other looks unique. I’m going to go ahead people seem to like this design with the middle masthead designs more than the others. because I feel that it’s really well

N ew V isu a l L a ng u age


New Visual Language

Subtitle Research These are some really good examples of subheadings used on these magazine front covers. I wanted to analyse some subheading designs before designing and developing my own because I feel that with some in-depth research I can benefit from it.

With the first image I like how the masthead is in white and everything to do with text is red apart from the subheading because I feel this makes the featuring content stand out this being “SNOOP”. With the magazine front cover below the sub title matches the theme

of the front cover very well. I also feel that it blends in with it too much as well and isn’t noticeable. The next image “THE BOMBER” subheading is quite effective in a sense that it is all in capitals and in bold so that it is the first thing you see on the magazine.

I really like the next example of a good subheading because I feel it doesn’t over shadow the masthead and is subtle but effective. I like the idea of thin text underneath my mast head do that it will not over shadow the masthead.

I feel that the “DIE HILTONS” subheading doesn’t work for me because it looks too much like a masthead and the masthead isn’t noticeable. I also feel the other subheadings are to unorganised because I feel that it cluttered. The image below that magazine is an

affective subheading because of the other text is yellow and “POTTER 7” is in bold white which makes the subheading more eye catching. I feel that i have gained a lot of ideas for my own subheading design and I feel that

References:

https://phatsounds.files.wordpress.com/2009/11/snoopdogg-source-cover-phatsounds.jpg http://3.bp.blogspot.com/-fOAvn98PAPM/TtTnibVv47I/ AAAAAAAAAHc/XyaSJAsMPhQ/s1600/erfer.gif http://www.indesignskills.com/wp-content/ uploads/2014/12/Fashion_AnotherMan-Magazine.jpg http://woordup.com/wp-content/uploads/2013/07/rollingstone-magazine-the-bomber-cover.jpg http://harveenpanesara2.weebly.com/ uploads/4/7/5/6/4756867/6001209.jpg http://tinypic.com/ih7iom.jpg http://merchandise.thedoctorwhosite.co.uk/wp-content/ uploads/magazine-dwm449.jpg http://www.davybright.com/wp-content/uploads/2013/08/ jobs_time.jpg http://3.bp.blogspot.com/-REu90PGRIOg/TsJ13xo74OI/ AAAAAAAAAG4/1bhFeIAlwAk/s1600/rihanna.bmp http://1.bp.blogspot.com/_tW3xbqg-cO8/ TDLxqhH2DLI/AAAAAAAAABE/VZ7pGESuhak/s1600/ Inception+front+cover.jpg https://laurenakent.files.wordpress.com/2010/12/ladygaga-q-magazine-cover.jpg


New Visual Language

Subheading Research These are some really good examples of subheadings used on these magazine front covers. I wanted to analyse some subheading designs before designing and developing my own because I feel that with some in-depth research I can benefit from

it. With the first image I like how the masthead is in white with a low opacity and the subheading because I feel this makes the featuring content compliments the masthead, this being “BECKHAM”. With the magazine front cover below this one the title matches the

theme of the front cover very well. I think this way because it’s about a six pack and the type is very bold and “manly”. The next image “RAGE” subheading is quite effective in a sense that it is all in capitals and in bold so that it is the first thing you see on

the magazine. I don’t like the next example of a subheading because I feel it over shadows the masthead and is subtle but effective. I like the idea of thin text underneath my mast head do that it will not over shadow the masthead.

I feel that the “Katy Perry” subheading doesn’t work for me because it doesn’t look like it goes with the magazine. I also feel the other subheadings are too unorganised because I feel that it they are cluttered. The image below that magazine is an affective subheading

because of the other text is black and “Michelle Obama” is in a serif styled font in white and red which makes the subheading more eye catching.

References:

http://theldndiaries.com/wp-content/uploads/2012/05/ FireShot-Screen-Capture-350-David-Beckhams-Ellecover-revealed-Telegraph-fashion_telegraph_co_uk_ columns_belinda-white_TMG9294690_David-BeckhamsElle-cover-revealed_html.jpg https://gncukblog.files.wordpress.com/2013/07/hfm48_ gnc.jpg http://www.gamesetwatch.com/ptom-1009.jpg https://liamsalterg321.files.wordpress.com/2011/02/ qmagazine_edited-1.jpg http://www.reobama.com/images/1_Magazine_ September08_Ebony.jpg http://4.bp.blogspot.com/_j7BS_zi2KQ4/TL7oIipP5DI/ AAAAAAAAAAs/JglNJs2RjWY/s1600/Katy-Perry-Billboardmagazine-cover-2010.jpg http://arabelladrummond.com/wp-content/ uploads/2012/07/adfrontnew.jpg http://static.guim.co.uk/sys-images/Media/ Pix/pictures/2009/02/23/qmagazine550.jpg


New Visual Language

Subheading Development I have come up with a few subheading designs for my front cover using the other magazines subheadings I have research in the

previous. I feel that I have explored the most logical solutions to my design process of my subheadings. I don’t really like the subheading on

the left because I feel the spacing does not compliment the mast head. I feel that the middle subheading placement seems really distant

New Visual Language Form

Follows

N V

to the key part of the magazine front cover. I also think that the middle subheading would get in the way of my front cover design. My

e i

s

w u

a

favourite subheading placement feel that this design is goes with the has to be the one on the right of simplistic look I’m going for. the page because I think that it is the most visually satisfying and I

N ew V isu a l L a ng u age

l

L a n g u a g e

Form Follows Function

Function

Form

Follows

Function


New Visual Language

Subheading Development I have come up with a few more subheading designs for my front cover using the other magazines subheadings I have research in the

previous pages. I feel that I have explored the most logical solutions with my design process of my subheadings.

New Visual Language F o r m F o l l o w s F u n c t i o n

I don’t really like the subheading on the left because I feel the spacing does not compliment the mast head. I feel that the middle

N V

subheading placement seems quite bold and it’s too similar to the masthead. I also think that the middle subheading would get in

e i

s

w u

a

l

L a n g u a g e

the way of my front cover design. My least favourite subheading placement has to be the one on the right of the page because I think that

it is the most visually dissatisfying and I feel that this design is does not go with the simplistic look I’m going for. I also feel that it looks

N ew V isu a l L a ng u age

Form Follows Function

Form Follows Function


New Visual Language

Subheading Finals These are my final masthead and subheading designs I have created for my “New Visual Language” magazine front cover. I feel that

my final subheading designs have turned out really well and they all look better than the other designs. I feel the subheading on the right is

too bold because it looks to similar to the masthead, whereas I think it should be slightly different I feel this way because the masthead should

be the aspect of the magazine that catches your eye. The subheading in the middle is okay but I think that the type is too small so it’s hard to

read and I feel the typography within is the more visually satisfying. I will the subheading is too spaced out. I be using this subheading design/ feel that the design on the left is the placement. best one I have created and I feel it

New N ew Visual V isu al Language L a ng u ag e Form Follows Function

Form

Follows

Function

Form Follows Function


New Visual Language

FC Design Development Here are my designs for my front cover with the masthead and the subheading implemented on it. I also tried out some “featuring

content” placements so that then people will know what the content is just by looking out the front cover. I feel the design of the cover is really

good but I need to explore the placements of the effects. I don’t like the placement on the design on the right because its hard to

see the featuring content parts of the front cover and the illustrious I think need flipping. The one in the middle is an improvement because

F E A T U R I N G

F E A T U R I N G

For those who are not in flux.

We are all made of stars

CITY IN FLUX

EARTH ARTIFACT

New N ew Visual V isu al Language L a ng u ag e

Form Follows Function

F E A T U R I N G

EARTH ARTIFACT We are all made of stars

Form Follows Function

you can read some of the featuring the third design because it stands content better, but not by much. I out of the white background. like the Featuring content on the bottom right of the front cover on

F E A T U R I N G

EARTH ARTIFACT We are all made of stars

Form Follows Function

F E A T U R I N G

CITY IN FLUX For those who are not in flux.

F E AT U R I N G

CITY IN FLUX For those who are not in flux.


New Visual Language

FC Design Development Here are the other designs for my front cover with the masthead and the subheading implemented on it. I also tried out some “featuring F

E

A

T

content” placements so that then people will know what the content is just by looking out the front cover. I feel the design of the cover is really

U

R

EARTH ARTIFACT CITY

I

IN

N

good but I need to explore the placements of the effects. I like the placement on the design on the left side because it’s easy to see the

featuring content at the top of the front cover and the illustrious is in a good place for the front cover. The one in the middle is another front

cover design that I like because it’s this design on the far left. really simple and effective. I’m not to keen on the far right side design because I prefer the opposite to

G

FLUxX

New N ew Visual V isu al Language L a ng u ag e

We are all made of For those who are stars not in flux.

Form Follows Function

Form Follows Function

Form Follows Function

F

E

A

T

U

R

EARTH ARTIFACT CITY

I

IN

N

G

FLUx

We are all made of For those who are stars not in flux.


New Visual Language

Front Cover Design Finals These are my final front cover designs with the masthead, subheading, featuring content and the background image all F

E

A

T

implemented. I really like all my final options because I feel they all look unique at the same time they look like professional simplistic

U

R

EARTH ARTIFACT CITY

I

IN

N

magazine front cover. I really like the way the back ground image represents my two main projects. They represent the two projects

because the eroded white effect is link with my poster is did for city in flux and the star with the planets near it represents my earth Artifact

animation. I found it really hard to decide on the front cover design because I feel they all have their good points but I have to choose

one. I feel that the far right one speaks for both of my City in Flux and Earth Artifact projects because of the background.

G

FLUxX

New N ew Visual V isu al Language L a ng u ag e

We are all made of For those who are stars not in flux.

Form Follows Function

Form Follows Function

Form Follows Function


New Visual Language

Contents Page Research These are some really good examples of contents used on these magazines. I wanted to analyse some content pages designs before designing and developing my own because I feel that with some in-depth research, I can benefit from it. With the first contents

page design I feel that it’s too cluttered and doesn’t look like a contents page. I don’t like the idea of having images on the contents page because I think that they should have just information. Another example of this is the next contents page underneath the

first one. I like the way they made the contents page more contemporary but I feel it would look good with my magazine. I don’t like the next contents page design because I feel that it looks just like a list of random information and is not very effective. I like the idea

of the next contents page design because I like how it previews in little thumbnails what is in the magazine. I’m not a fan of the contents page after this one because I feel it will be distracting to read the text due to the image bringing integrated into the list of pages.

This is an interesting contents page because it’s unique and not like any of the other designs I’ve seen or analysed. I don’t think it would work in my magazine because it doesn’t complement the simplistic design I want to go for. I also like the third from the last

image on this page of contents pages designs because I like how the numbers overshadow the information in a good way. I feel that I have gained a lot of ideas for my own contents page design.

References:

https://jasminejmedia.files.wordpress.com/2011/12/qcontents-page.jpg http://4.bp.blogspot.com/-9gB-L5yddvg/TZCEtIREnlI/ AAAAAAAAABI/FKL-A58p_MU/s1600/vibe-contents.jpg https://s-media-cache-ak0.pinimg.com/736x/a9/ca/3e/ a9ca3e2fe3c18642564cd2ddb6866aef.jpg https://cheyenneblanche.files.wordpress.com/2012/09/ blender-contents-page1.jpg https://uk.pinterest.com/pin/82683343133008039/ https://uk.pinterest.com/pin/82683343132656060/ https://uk.pinterest.com/pin/82683343132243381/ https://uk.pinterest.com/pin/82683343132452334/


New Visual Language

Contents Page Research These are some more good examples of contents used on these magazines. I wanted to analyse some content pages designs before designing and developing my own because I feel that with some in-depth research, I can benefit from it. With the first contents

page design I feel that it’s too non content looking and doesn’t look like a contents page. I don’t like the idea of having the contents page being centred on the contents page because I think that it looks unprofessional. A good example of a really good

contents page is underneath the first one. I like the way they made the contents page more like a manual and how they spread it across two pages and I feel it would look good with my magazine. I don’t like the next contents page design because I feel that it

looks too simplistic and noninformative. I like the idea of the next contents page design because I like how it spreads across two pages. I’m not a fan of the contents page after this one because I feel it is to corporate looking, I would like a combination of my theme

and a corporate look. This is a different contents page because it’s unique and not like any of the other designs I’ve seen or analysed. I don’t think it would work in my magazine because it doesn’t complement the simplistic design I want to go for. I also

like the second from the last image on this page of contents pages designs because I like how the information is on its side and numbered. I feel that I have gained a lot of ideas for my own contents page design.

References:

http://www.processedidentity.com/wp-content/ uploads/2012/04/damn-good-toc.jpg https://s-media-cache-ak0.pinimg.com/236x/b3/6a/5f/ b36a5fdd8e2bcdf148157caffe01fcbb.jpg https://s-media-cache-ak0.pinimg.com/736x/5e/ a4/2c/5ea42ce0fcd6bfd240a5b5c65a8dc60d.jpg http://25.media.tumblr.com/ aNI5MLGyb8ydnfy0AEIMqJ28_500.jpg http://centralalbertawebdevelopment.com/userfiles/ Image/home%20page%20images/red%20deer%20 web%20design%2019.jpg http://hopeedwards.com/wp-content/uploads/2014/05/ hope-edwards-st-louis-walk-of-fame-book-design-4600x370.jpg http://www.smashingmagazine.com/2008/07/07/table-ofcontents-creative-and-beautiful-examples/


New Visual Language

Contents Page Basic layouts For this page in my InDesign research document I am experimenting with a contents page layouts for my magazine. I tried to explore many possibilities with my layouts of my contents and I also tried different shapes of my contents page. This is my basic layout for my contents page because it just has the key information I want in my magazine.

I don’t really like this layout design because I feel that it looks more like a boring list and it doesn’t look graphically impressive or satisfying. I feel that I want my contents page quite simplistic and easy to read furthermore I would like to just have the key numbers showing in my contents page. I also feel that there is too much information on the contents page.

New Visual Language

Contents Form follows function Modernism Pages 1-7 Pages 1-2 What is Modernism? Pages 3-7 Modernism designers Modernism Modernism Modernism Modernism Modernism

Designer Designer Designer Designer Designer

1 2 3 4 5

Pages 8-20 Postmodernism Pages 8-9 what is postmodernism? Page 10-15 Post modernism designers Postmodernism Postmodernism Postmodernism Postmodernism Postmodernism

Designer Designer Designer Designer Designer

1 2 3 4 5

Pages 21-29 Magazine design:

Pages 21-24 Magazine Design Mood Boards Pages 25-29 Magazine designs magazine magazine magazine magazine magazine

Pages 30- 40 Magazine Masthead designs Pages 30-34 Magazine Masthead Mood Boards Pages 35-39 Masthead designs magazine magazine magazine magazine magazine

Pages 41- 45 City in Flux Pages 41-42 Base ideas Pages 43-44 Development Pages 45-46 Finals

Pages 47-52 Earth Artifact Pages 47-48 Base ideas Pages 49-50 Development Pages 51-52 Finals

Pages 53-58 Typography Pages 53-54 Base ideas Pages 55-56 Development Pages 57-58 Finals

Page 59 Personal Manifesto


New Visual Language

Contents Page Basic layouts For this page in my InDesign research document I am experimenting with a contents page layouts for my magazine. I tried to explore many possibilities with my layouts of my contents and I also tried different shapes of my contents page. This is my basic layout for my contents page because it just has the key information I want in my magazine.

I feel this is an improvement on the last contents page layout, but I still don’t really like this layout design because I feel that it looks more like a boring list and it doesn’t look graphically impressive or satisfying. I feel that I want my contents page quite simplistic and easy to read furthermore I would like to just have the key numbers showing in my contents page.

Contents

Form follows function

Pages 21-29 Magazine design:

Pages 21-24 Magazine Design Mood Boards Pages 25-29 Magazine designs Basic ideas Basic ideas Development Final pieces

Pages 30- 40 Magazine Masthead designs Modernism Pages 1-7 Pages 1-2 What is Modernism? Pages 3-7 Modernism designers Modernism Modernism Modernism Modernism Modernism

Designer Designer Designer Designer Designer

1 2 3 4 5

Pages 8-9 what is postmodernism? Page 10-15 Post modernism designers Designer Designer Designer Designer Designer

Pages 35-40 Masthead designs Basic ideas Basic ideas Development Development Final pieces

Pages 41- 45 City in Flux

Pages 8-20 Postmodernism

Postmodernism Postmodernism Postmodernism Postmodernism Postmodernism

Pages 30-34 Magazine Masthead Mood Boards

1 2 3 4 5

Pages 41-42 Base ideas Pages 43-44 Development Pages 45-46 Finals

Pages 47-52 Earth Artifact Pages 47-48 Base ideas Pages 49-50 Development Pages 51-52 Finals

Pages 53-58 Typography Pages 53-54 Base ideas Pages 55-56 Development Pages 57-58 Finals

Page 59 Personal Manifesto


New Visual Language

Contents Page Basic layouts For this page in my InDesign research document I am experimenting with a contents page layouts for my magazine. I tried to explore many possibilities with my layouts of my contents and I also tried different shapes of my contents page. This is my basic layout for my contents page because it just has the key information I want in my magazine.

I feel this is an improvement on the last contents page layout I did on the previous page. I feel that this is an improvements because oks graphically better and it has less of a list look. I feel that I still don’t really like this layout design because I feel that it looks more like a boring list. I feel that I want my contents page quite still more simplistic and easy to read furthermore I like how the key numbers showing in my contents page.

New Visual Language

Contents Form follows function 1 - 7

Modernism Pages 1-2 What is Modernism? Pages 3-7 Modernism designers Modernism Designer 1 Modernism Designer 2 Modernism Designer 3 Modernism Designer 4 Modernism Designer 5

8 - 2 0 Postmodernism

Pages 8-9 what is postmodernism? Page 10-15 Post modernism designers Postmodernism Designer 1 Postmodernism Designer 2 Postmodernism Designer 3 Postmodernism Designer 4 Postmodernism Designer 5

21-29

Magazine design

Pages 21-24 Magazine Design Mood Boards Pages 25-29 Magazine designs magazine magazine magazine magazine magazine

3

0

-

4

0

Magazine Masthead designs

Pages 30-34 Magazine Masthead Mood Boards Pages 35-40 Masthead designs magazine magazine magazine magazine magazine

41- 45

City in Flux

Pages 41-42 Base ideas Pages 43-44 Development Pages 45-46 Finals

47-52

Earth Artifact

Pages 47-48 Base ideas Pages 49-50 Development Pages 51-52 Finals

53-58 Typography

Pages 53-54 Base ideas Pages 55-56 Development Pages 57-58 Finals


New Visual Language

Contents Page Basic layouts For this page in my InDesign research document I am experimenting with a contents page layouts for my magazine. I tried to explore many possibilities with my layouts of my contents and I also tried different shapes of my contents page. This is my basic layout for my contents page because it just has the key information I want in my magazine. I feel this is an improvement on the last contents page layout I did on the previous page. I feel that this is a big improvement because it looks graphically better and it has more a unique look. I feel that I’m really starting to like this layout design because I feel that it looks more like a contents page that will go with my magazine. I feel that I want my contents page quite still more simplistic and easy to read furthermore I like how the information is in a better layout in boxes.

Contents

1-7

8-20

What is Modernism?

Pages 8-9 what is postmodernism?

Modernism Modernism Modernism Modernism Modernism Modernism

Page 10-15 Post modernism designers Postmodernism Designer 1 Postmodernism Designer 2 Postmodernism Designer 3 Postmodernism Designer 4 Postmodernism Designer 5

Modernism

designers Designer 1 Designer 2 Designer 3 Designer 4 Designer 5

Postmodernism

21-29

Magazine design Pages 21-24 Magazine Design Mood Boards Pages 25-29 Magazine designs magazine magazine magazine magazine magazine

21-29

Magazine design

30-40

41- 45

Pages 21-24 Magazine Design Mood Boards

Pages 30-34 Magazine Masthead Mood Boards

Pages 25-29 Magazine designs magazine magazine magazine magazine magazine

Pages 35-40 Masthead designs Basic ideas Basic idea Development Development Final pieces

Pages 41-42 Base ideas Pages 43-44 Development Pages 45-46 Finals

47-52

Earth Artifact

53-58

Pages 47-48 Base ideas Pages 49-50 DevelopmentPages Pages 51-52 Finals

Pages 53-54 Base ideas Pages 55-56 Development Pages 57-58 Finals

Magazine Masthead designs

Typography

City in Flux

59

Personal Manifesto


New Visual Language

Contents Page Basic layouts For this page in my InDesign research document I am experimenting with a contents page layouts for my magazine. I tried to explore many possibilities with my layouts of my contents and I also tried different shapes of my contents page. This is my basic layout for my contents page because it just has the key information I want in my magazine.

I feel this is another improvement on the last contents page layout I did on the previous page. I feel that this is an improvement because I like how the numbers are just one number, so it looks less cluttered and more clean. I feel that I really like this layout design because I feel that it looks more like a contents page that will go with my magazine. I feel I need to sort out the centre of the magazine where it folds because it will cut into the text on the contents page.

Contents 1

8

21

Modernism designers; Modernism Designer 1, Modernism Designer 2, Modernism Designer 3, Modernism Designer 4, Modernism Designer 5

Post modernism designers; Postmodernism Designer 1, Postmodernism Designer 2, Postmodernism Designer 3, Postmodernism Designer 4, Postmodernism Designer 5

magazine, magazine, magazine, magazine, magazine

41

47

Modernism What is Modernism?

30

Magazine Masthead designs Magazine Masthead Mood Boards magazine, magazine, magazine, magazine, magazine

53

Typography Base ideas, Development, Finals

Postmodernism What is postmodernism?

City in Flux Base ideas, Development, Finals

59

Personal Manifesto

Magazine design Magazine Design Mood Boards

Earth Artifact Base ideas, Development pages, Final Pieces


New Visual Language

Contents Page Basic layouts For this page in my InDesign research document I am experimenting with a contents page layouts for my magazine. I tried to explore many possibilities with my layouts of my contents and I also tried different shapes of my contents page. This is my basic layout for my contents page because it just has the key information I want in my magazine. I feel this is another improvement on the last contents page layout I did on the previous page.

I feel that this is an improvement because I like how the numbers are just one number, so it looks less cluttered and more clean. I feel that I really like this layout design because I feel that it looks more like a contents page that will go with my magazine. I feel that I have fixed the issue with the centre of the magazine cutting into the text. I will develop my contents page further after choosing my favoured contents page layout.

Contents 1

Modernism

What is Modernism? Modernism designers; Modernism Designer 1, Modernism Designer 2, Modernism Designer 3, Modernism Designer 4, Modernism Designer 5

30

designs

Magazine Masthead

Magazine Masthead Mood Boards

8

Postmodernism

What is postmodernism? Post modernism designers; Postmodernism Designer 1, Postmodernism Designer 2, Postmodernism Designer 3, Postmodernism Designer 4, Postmodernism Designer 5

41

City in Flux

59

Personal Manifesto

Base ideas, Development, Finals

magazine, magazine, magazine, magazine, magazine

53

Typography

Base ideas, Development, Finals

21

Magazine design

47

Earth Artifact

Magazine Design Mood Boards magazine, magazine, magazine, magazine, magazine

Base ideas, Development pages, Final Pieces


New Visual Language

Final Basic CP’s

These are my final basic InDesign. I feel that I have my design throughout the but I can only choose one. design because I feel with a are okay, but compared to the layouts for my contents explore many layouts, well at experimentation. I really like I feel the contents page on bit of development it will look one on the left they don’t really page that I created using the same time I developed my final designs I have chosen the left is my favourite layout really good. The other layouts look like a good contents page.

Contents

1

Modernism What is Modernism?

Contents

Form follows function

8

Postmodernism What is postmodernism? Post modernism

30

Magazine Masthead designs Magazine

53 Typogra-

2 1

Magazine design magazine, magazine, magazine,

41 47 City in Flux

Base ideas, Development, Finals

59 Personal

Earth Artifact

Modernism Pages 1-7 Pages 1-2 What is Modernism? Pages 3-7 Modernism designers Modernism Modernism Modernism Modernism Modernism

Designer Designer Designer Designer Designer

1 2 3 4 5

Pages 8-20 Postmodernism Pages 8-9 what is postmodernism? Page 10-15 Post modernism designers Postmodernism Postmodernism Postmodernism Postmodernism Postmodernism

Designer Designer Designer Designer Designer

1 2 3 4 5

Pages 21-29 Magazine design: Pages 21-24 Magazine Design Mood Boards Pages 25-29 Magazine designs magazine magazine magazine magazine magazine

Pages 30- 40 Magazine Masthead designs Pages 30-34 Magazine Masthead Mood Boards Pages 35-40 Masthead designs magazine magazine magazine magazine magazine

Pages 41- 45 City in Flux Pages 41-42 Base ideas Pages 43-44 Development Pages 45-46 Finals

Pages 47-52 Earth Artifact Pages 47-48 Base ideas Pages 49-50 Development Pages 51-52 Finals

Contents

1

8

Modernism designers;

What is postmodernism?

Modernism What is Modernism?

Postmode rnism

30

41

53

59

M a g a z i n e M a s t h e a d designs

Typography

City in Flux Base ideas, Development, Finals

Personal Man-

21

Magazine design magazine, magazine, magazine, magazine,

47

Earth Artifact


New Visual Language

Contents Page Development

Contents

After deciding on my final basic layout design, I decided to develop it further and experiment with my basic layout. I want explore different colours and different fonts. I also will be making sure that all my layouts are in proportion and evenly spaced. I also think that when I’m actually creating the magazine things on my research document might be changed due to creative exploration well I’m making the magazine. With this development stage I wanted to see what it would look like with a black background and have white text. I like the look of the contents page but I’m not too sure of the text being on a black background because I feel it might be a little hard to read.

1

8

Modernism designers; Modernism Designer 1, Modernism Designer 2, Modernism Designer 3, Modernism Designer 4, Modernism Designer 5

Post modernism designers; Postmodernism Designer 1, Postmodernism Designer 2, Postmodernism Designer 3, Postmodernism Designer 4, Postmodernism Designer 5

30

41

Modernism What is Modernism?

Magazine Masthead designs Magazine Masthead Mood Boards

Postmodernism What is postmodernism?

City in Flux Base ideas, Development, Finals

magazine, magazine, magazine, magazine, magazine.

53

Typography Base ideas, Development, Finals

59

Personal Manifesto

21

Magazine design

Magazine Design Mood Boards magazine, magazine, magazine, magazine, magazine.

47

Earth Artifact Base ideas, Development pages, Final Pieces


New Visual Language

Contents Page Development

Contents

After deciding on my final basic layout design, I decided to develop it further and experiment with my basic layout. I want explore different colours and different fonts. I also will be making sure that all my layouts are in proportion and evenly spaced. I also think that when I’m actually creating the magazine things on my research document might be changed due to creative exploration well I’m making the magazine. With this development stage I wanted to see what it would look like with a black background and have white text. I’m not too sure on the look of the contents page because I don’t like the contrasting colours in this sense. I’m also I’m still not too sure of the text being on a black background because I feel it might be a little hard to read.

1

What is Modernism?

8

Modernism designers; Modernism Designer 1, Modernism Designer 2, Modernism Designer 3, Modernism Designer 4, Modernism Designer 5.

Post modernism designers; Postmodernism Designer 1, Postmodernism Designer 2, Postmodernism Designer 3, Postmodernism Designer 4, Postmodernism Designer 5.

30

41

Modernism

Magazine Masthead designs Magazine Masthead Mood Boards

Postmodernism What is postmodernism?

City in Flux

Base ideas, Development, Finals

magazine, magazine, magazine, magazine, magazine.

53 Typography

Base ideas, Development, Finals.

59

Personal Manifesto

21

Magazine design Magazine Design Mood Boards magazine, magazine, magazine, magazine, magazine.

47

Earth Artifact Base ideas, Development pages, Final Pieces.


New Visual Language

Contents Page Development After deciding on my final basic layout design, I decided to develop it further and experiment with my basic layout. I want explore different colours and different fonts. I also will be making sure that all my layouts are in proportion and evenly spaced. I also think that when I’m actually creating the magazine things on my research document might be changed due to creative exploration well I’m making the magazine. With this development stage I wanted to see what it would look like with a white background and have black text, I feel this is the best colour contrasting combination. I’m not too sure on the look of the contents page type because I don’t like the type being so bold in a glow. I’m think the text looks a lot better with it being on a white background in black text.

1

Modernism

What is Modernism? Modernism designers; Modernism Designer 1, Modernism Designer 2, Modernism Designer 3, Modernism Designer 4, Modernism Designer 5.

30

Masthead designs

Magazine Masthead Mood Boards magazine, magazine, magazine, magazine, magazine.

53

Typography

Base ideas, Development, Finals.

8

Postmodernism

What is postmodernism? Postmodernism designers; Postmodernism Designer 1, Postmodernism Designer 2, Postmodernism Designer 3, Postmodernism Designer 4, Postmodernism Designer 5.

41

City in Flux

Base ideas, Development, Finals

59

Manifesto

21

Magazine design

Magazine Design Mood Boards magazine, magazine, magazine, magazine, magazine.

47

Earth Artifact

Base ideas, Development pages, Final pieces.


New Visual Language

Contents Page Final This is my final contents page design and layout, I feel it has turned out really well because I think it looks really unique for a contents page. I really like the black and white theme on the contents page because I feel I got the right amount of black and white on one page. I’m glad I fixed the problem with the text being in the middle of the page because I feel the fond would make the middle of the two pages unreadable.

I’m glad that I have made my contents page go onto two pages because I feel that it looks visually satisfying and then I wouldn’t have one page blank. This design will most likely change little when I’m making my magazine due to implementation of information and more mini experimenting with the design of the page. Overall I feel that I have created a good contents page that is visually satisfying and complements the look I was going for.

1

Modernism

What is Modernism? Modernism designers; Modernism Designer 1, Modernism Designer 2, Modernism Designer 3, Modernism Designer 4, Modernism Designer 5.

30

Masthead designs

Magazine Masthead Mood Boards magazine, magazine, magazine, magazine, magazine.

53

Typography

Base ideas, Development, Finals.

8

Postmodernism

21

Magazine design

What is postmodernism?

Magazine Design Mood Boards

Postmodernism designers; Postmodernism Designer 1, Postmodernism Designer 2, Postmodernism Designer 3, Postmodernism Designer 4, Postmodernism Designer 5.

magazine, magazine, magazine, magazine, magazine.

41

47

City in Flux

Base ideas, Development, Finals

59

My Manifesto

Earth Artifact

Base ideas, Development pages, Final pieces.


New Visual Language

DPS Research These are some good examples of double page spreads used on these magazines. I wanted to analyse some double page spread designs before designing and developing my own because I feel that with some in-depth research, I can benefit from it. With the first

double page spread design I feel that it’s a really effective double page spread because I think the simplistic them looks really good. I don’t like the idea of having the huge low opacity letter because I think it looks unprofessional. A good example of a really

good double page spread is underneath the second one. I like the way they made the heading protrude onto the big image on the left, I like the idea of having the heading going onto the main image. I really like the next double page spread page design because

I feel that it has a good way of cutting into the type with imagery and still making it look professional. I like the idea of the next Double page spread design because I like how it is in mostly black and white which is the theme I’m going for. I’m not a fan of the

double page spread after the “Black Swan” one because I feel it needs to have a heading on the same page of the type. I feel that I have gained a lot of ideas for my own contents page design. I feel that I will have most of my double page spreads layouts in a form of

an image on the laft hand side with the infomation on the right . I will also have the heading at the top of the text in a thin code font.

References:

http://heathenmedia.co.uk/cward/files/2013/11/dps3.jpg https://rhmediamagazineinstitutions.files.wordpress. com/2012/04/ea2b9052.jpg https://ryantinsley75.files.wordpress.com/2012/05/ doublepagespreadladygagaq.png https://shaunaharrendence.files.wordpress.com/2011/03/ doublepagespreadmockup21.jpg http://3.bp.blogspot.com/-MC51FFeeaFU/UVgPCRVKo2I/ AAAAAAAABKQ/dOhXEq4-Ypo/s1600/1195474.jpg http://www.kristiangoddard.net/ FollowMagazineDoublePageSpread.jpg https://joshdonaldsona2.files.wordpress.com/2014/09/ morgan-freeman.png http://2.bp.blogspot.com/-wAR0r7fEscg/ UYlJnyVbXnI/AAAAAAAAAWw/OfeNr8zwTDk/s1600/ NMEMagLana600230112.jpg https://monicagonzalezblog.files.wordpress.com/2013/01/ taylor-momsen-kerrang-dps.jpg https://wrightcl.files.wordpress.com/2014/09/screen-shot2014-09-17-at-09-45-06.png http://40.media.tumblr.com/tumblr_ malaxtgwlj1ro6byao2_540.jpg http://static.nme.com/images/ gallery/180812MagMarley130812.jpg


New Visual Language

DPS Basic Definition Layout For this page in my InDesign research document I am experimenting with a double page layout for my definition and my artist pages in my magazine. I tried to explore many possibilities with my layouts of my double page spread and I also tried different shapes of my double page layouts. This is my first basic layout for my double page layout because it has the basic placements for where the text, heading and images would go in my magazine.

I feel that this is an okay start for my layout for my artists and definition pages in my magazine. I feel that I wouldn’t have any images on the right side of my double page spread. I also think that I will have multiple images on the left page because then I can show more examples of the featuring work. I feel that my basic layouts will change when I’m designing my magazine because I think that I will have to compensate for my human error in these basic layouts.

Heading Image

Image Text


New Visual Language

DPS Basic Definition Layout For this page in my InDesign research document I am experimenting with a double page layout for my definition and my artist pages in my magazine. I tried to explore many possibilities with my layouts of my double page spread and I also tried different shapes of my double page layouts.

This is my second basic layout for my double page layout because it has the basic placements for where the text, heading and images would go in my magazine. I feel that this is a better layout for my artists and definition pages in my magazine. I feel that getting rid of images on the right side of my double page spread has made the simplistic look emphasised. I feel that my basic layouts will change when I’m designing my magazine because I think that I will have to compensate for my human error in these basic layouts, in terms of even spacing and proportion.

Heading

Images Text

Text


New Visual Language

DPS Basic Project Layout For this page in my InDesign research document I am experimenting with a double page layout for my project pages in my magazine. I tried to explore many possibilities with my layouts of my double page spread and I also tried different shapes of my double page layouts. This is my first basic layout for my double page layout because it has the basic placements for where the text, heading and images would go in my magazine. I feel it would be a good idea to have images cutting into text in the magazine because I feel it will look different and would have my own twist in it. At the same time I will have to think of the crease in the middle of the page the will make the image hard to see. I also think that it might be better to have the images at the sides cutting into the text at the same so it doesn’t look like a wall of text.

Heading

Text

Text

Image

Text

Text


New Visual Language

DPS Basic Project Layout For this page in my InDesign research document I am experimenting with a double page layout for my project pages in my magazine. I tried to explore many possibilities with my layouts of my double page spread and I also tried different shapes of my double page layouts. This is my second basic layout for my double page layout because it has the basic placements for where the text, heading and images would go in my magazine.

I still feel it would be a good idea to have images cutting into text in the magazine because I feel it will look different and would have my own twist in it. At the same time I will have to think of the crease in the middle of the page the will make the image hard to see. I feel this is a better layout to the previous layout because no image will be obscured by the crease in the middle of the double page layout. I feel that I will develop the heading when I’m creating my magazine.

Heading

Subheading

Text

Image

Image

Text


New Visual Language

DPS Basic Moodboard Layout For this page in my InDesign research document I am experimenting with a double page layout for my mood board pages in my magazine. I tried to explore many possibilities with my layouts of my double page spread and I also tried different shapes of my double page layouts. This is my first basic layout for my double page layout because it has the basic placements for where the images would go in my magazine.

I think a collage of images would be a good idea because then I can feature more content on my mood board clearly. I would make sure the images will be able be seen by making sure that the images would not be in the middle of the magazine double page spread. I feel this would complement the minimalistic look I’ve been wanting to go for in the whole magazine.

Images


New Visual Language

DPS Basic Moodboard Layout For this page in my InDesign research document I am experimenting with a double page layout for my mood board pages in my magazine. I tried to explore many possibilities with my layouts of my double page spread and I also tried different shapes of my double page layouts. This is my second basic layout for my double page layout because it has the basic placements for where the images would go in my magazine. I think a collage of images would be a good idea because then I can feature more content on my mood board clearly. I would make sure the images will be able be seen by making sure that the images would not be in the middle of the magazine double page spread. I feel that maybe a little bit of informative text might be a good idea because I feel if I have a black box with a low opacity with text on might look really good.

Images

Heading

Text

Text


New Visual Language

Modernism Research Modernism is a philosophical movement that, along with cultural trends and changes, arose from wide-scale and far-reaching transformations in Western society in the late 19th and early 20th centuries. Among the factors that shaped Modernism were the development of modern industrial societies and the rapid growth of cities, followed then by the horror of World War I. Modernism also rejected the certainty of Enlightenment thinking, and many modernists rejected religious belief. Modernism, in general,

includes the activities and creations of those who felt the traditional forms of art, architecture, literature, religious faith, philosophy, social organization, activities of daily life, and even the sciences, were becoming illfitted to their tasks and outdated in the new economic, social, and political environment of an emerging fully industrialized world. The poet Ezra Pound’s 1934 injunction to “Make it new!” was the touchstone of the movement’s approach towards what it saw as the now obsolete culture of the past. In

this spirit, its innovations, like the stream-of-consciousness novel, atonal and twelvetone music, quantum physics, genetics, neuron networks, set theory, analytic philosophy, the moving-picture show, divisionism painting and abstract art, all had precursors in the 19th century. A notable characteristic of Modernism is self-consciousness, which often led to experiments with form, along with the use of techniques that drew attention to the processes and materials used in creating a painting, poem, building, etc. Modernism

explicitly rejected the ideology of realism and makes use of the works of the past by the employment of reprise, incorporation, rewriting, recapitulation, revision and parody. Some commentators define Modernism as a mode of thinking—one or more philosophically defined characteristics, like selfconsciousness or selfreference, that run across all the novelties in the arts and the disciplines. More common, especially in the West, are those who see it as a socially progressive trend of thought

that affirms the power of human beings to create, improve and reshape their environment with the aid of practical experimentation, scientific knowledge, or technology. From this perspective, Modernism encouraged the reexamination of every aspect of existence, from commerce to philosophy, with the goal of finding that which was ‘holding back’ progress, and replacing it with new ways of reaching the same end.According to one critic, modernism developed out of Romanticism’s revolt against the effects of the

Industrial Revolution and bourgeois values: “The ground motive of modernism, Graff asserts, was criticism of the nineteenth-century bourgeois social order and its world view the modernists, carrying the torch of romanticism”. I will edit this infomation when I am createing the magazine so that it is in my own words.

References:

https://amisvisualmerchandising.files.wordpress. com/2014/04/url.gif http://media.creativebloq.futurecdn.net/sites/creativebloq. com/files/images/2013/10/Kandinsky.jpg http://28.media.tumblr.com/ WDfkCINtuqs5m87oTIndAeHbo1_500.jpg http://media.mediatemple.netdna-cdn.com/wp-content/ uploads/images/swiss-graphic-design/swiss-graphicdesign-150.jpg http://simonfosterdesign.com/blog/wp-content/ uploads/2012/05/dead_kennedys_3.jpeg


New Visual Language

Postmodernism Research Postmodernism is a late20th-century movement in the arts, architecture, and criticism that was a departure from modernism. Postmodernism includes sceptical interpretations of culture, literature, art, philosophy, history, economics, architecture, fiction, and literary criticism. It is often associated with deconstruction and poststructuralism because its usage as a term gained significant popularity at the same time as twentieth-century poststructural thought. The term postmodernism has been

applied to a host of movements, mainly in art, music, and literature that reacted against tendencies in modernism, and are typically marked by revival of historical elements and techniques. The idea of Postmodernism in architecture began as a response to the perceived blandness and failed Utopianism of the Modern movement. Modern Architecture, as established and developed by Walter Gropius and Le Corbusier, was focused on the pursuit of a perceived ideal perfection, and attempted harmony of form

and function, and dismissal of “frivolous ornament.” Critics of modernism argued that the attributes of perfection and minimalism themselves were subjective, and pointed out anachronisms in modern thought and questioned the benefits of its philosophy. Definitive postmodern architecture such as the work of Michael Graves and Robert Venturi rejects the notion of a ‘pure’ form or ‘perfect’ architectonic detail, instead conspicuously drawing from all methods, materials, forms and colours available to architects

Modernist Ludwig Mies van der Rohe is associated with the phrase “less is more”; in contrast Venturi famously said, “Less is a bore.” Postmodernist architecture was one of the first aesthetic movements to openly challenge Modernism as antiquated and “totalitarian”, favouring personal preferences and variety over objective, ultimate truths or principles. It is this atmosphere of criticism, scepticism, and emphasis on difference over and against unity that distinguishes the postmodernism aesthetic. Among writers defining the

terms of this discourse is Charles Jencks, described by Architectural Design Magazine as “the definer of Post-Modernism for thirty years” and the “internationally acclaimed critic..., whose name became synonymous with Post-modernism in the 80s” Postmodern designers were in the beginning stages of what we now refer to as “graphic design”. They created works beginning in the 1970s without any set adherence to rational order and formal organization. They also seemed to entirely pay no attention to traditional

conventions such as legibility. Another characteristic of postmodern graphic design is that “retro, techno, punk, grunge, beach, parody, and pastiche were all conspicuous trends. Each had its own sites and venues, detractors and advocates”. Yet, while postmodern design did not consist of one unified graphic style, the movement was an expressive and playful time for designers who searched for more and more ways to go against the system. I will edit this infomation when I am createing the magazine.

References:

https://shanny12.files.wordpress.com/2010/06/i-d.png https://madirichardson.files.wordpress.com/2011/11/ untitled-1.jpg http://designobserver.com/media/images/WET-coverMar-Apr-1981_525.jpg https://s-media-cache-ak0.pinimg.com/236x/fc/a5/d6/ fca5d62e1cc17a95410534e760b5594e.jpg http://www.citrinitas.com/history_of_viscom/images/ computer/ver-dec-cornellwindlin02.jpg


New Visual Language

Modernism Designers Müller Brockmann: He began his career as an apprentice to the designer and advertising consultant Walter Diggelman before, in 1936, establishing his own Zurich studio specialising in graphics, exhibition design and photography. By the 1950s he was established as the leading practitioner and theorist of Swiss Style, which sought a universal graphic expression through a grid-based design purged of extraneous illustration and subjective feeling.

Josef Hoffmann: Part architect - part artist, Austrian designer Josef Hoffmann possessed an unmistakable minimal style and was a pioneer of the arts and crafts movement in the early 1900’s. Today, his sophisticated designs remain in production and his originals, though antiques, still find relevance in modern design. As modernity began to question tradition at the end of the 1800’s, so did designers like Joseph Hoffman.

Wim Crouwel: Throughout the twentieth century, when the turmoil of social and political change became intolerable, the seeds of desire for order and logic were sown. The First World War presaged an outpouring of artistic movements, the rise of schools and work that propagated the ideals of Modernism. After the Second World War, the International Typographic Style established its powerful influence.

Massimo Vignelli: The prolific designer whose modernist aesthetic shaped the American Airlines logo and the New York City subway map, died today at age 83. Vignelli was a founding partner of Unimark International, an influential design firm in the 60s and 70s that was known for its minimal, modernist work. In 1971 he founded Vignelli Associates along with his wife Lella–the couple would continue working together for the next four decades.

Alexander Rodchenko: is perhaps the most important avant-garde artist to have put his art in the service of political revolution. In this regard, his career is a model of the clash between modern art and radical politics. He emerged as a fairly conventional painter, but his encounters with Russian Futurists propelled him to become an influential founder of the Constructivist movement. And his commitment to the Russian Revolution subsequently encouraged him to abandon first painting and then fine art

in its entirety, and to instead put his skills in the service of industry and the state, designing everything from advertisements to book covers. I will edit this infomation when I am createing the magazine so that it is in my own words. I also will be going into more depth with my reseach in the magazine.

References:

http://blog.soton.ac.uk/rcs/files/2014/12/josefmuller-brockmann-stadttheater-zurich-internationale-junifestwochen-poster-1959.jpg http://www.iconofgraphics.com/crouwel/large/leger_ large.jpg http://www.artlex.com/ArtLex/s/images/secess_hoffm_ cutlery_lg.jpg http://www.youthedesigner.com/wp-content/ uploads/2012/03/Helvetica-film.jpg http://blog.kievukraine.info/uploaded_ images/4349-751872.jpg


New Visual Language

Postmodernism Designers David Carson: This is evident in Carson’s hallmark style of distorted type and his rejection of the conventional ideas of typographic syntax, visual hierarchy and imagery. The text in Carson’s work often challenges the fundamental criteria for legibility by the exploration of reverse reading, extreme forced justification, columns jammed together with no gutter and the erratic letter spacing across images, arranged in expressive rather than normative sequences.

Neville Brody is known to be a man who has always pushed boundaries; his mission is to always give people something to think about in the form of design and art, but to know what makes him what he is today we must look into where he began his journey.Neville Brody started off his education right from the beginning from a fine art view point. He studied A- level Art and then went on to do a Fine Art foundation course at Hornsey College of Art, which is now part of Middle Sex University.

Wolfgang Weingart: Weingart started with a three-year apprenticeship with a handtypesetter from 1958 in Stuttgart. He then travelled to Basel where he enrolled in the School of Arts and Crafts. These brief studies, under Emil Ruder and Armin Hofmann, were the extent of Weingart’s studies as he was mostly self-taught. Neither Ruder nor Hofmann was a significant stylistic influence on Weingart’s work; however, the idea of a systematic approach to learning was introduced to Weingart by Hofmann.

April Greiman: The graphic designer April Greiman was born in New York in 1948. She attended the Allgemeine Kunstgewerbeschule in Basel, Switzerland, and the Kansas City Art Institute before working as a graphic designer in New York and teaching at the same time at the Philadelphia College of Art. In 1976 April Greiman moved to California, where she opened a graphic design studio in Los Angeles: “Made in Space, Inc.”

Tibor Kalman: Tibor attended the New York University and studied journalism. However he dropped out and worked for a small book store as a clerk. One day he helped by arranging a window display and this highlighted a successful interest in design, which led to him becoming director of design – for the now giant Literary firm, Barnes and Nobel in New York. This led to opening his own design agency M&Co in 1979. This led to opening his own design agency M&Co in 1979. He then went on to serve as as creative director of

References:

https://shapeswithourhands.files.wordpress. com/2010/01/forkrisi1.jpg https://s-media-cache-ak0.pinimg.com/originals/ b6/1c/32/b61c32f9e54372474ba973c2dd153ed9.jpg http://www.designishistory.com/images/weingart/ typography.jpg http://now-here-this.timeout.com/wp-content/ uploads/2011/09/Wet-Magazine.-April-Greiman-andJayme-Odgers.jpg


New Visual Language

Magazine Reviews V Magazine: is an American fashion magazine published since 1999. The magazine is printed seasonally and highlights trends in fashion, film, music and art. A men’s fashion quarterly entitled VMAN started as an offshoot in 2003. V magazine was launched in September 1999 as the “younger sibling” publication to the limitededition quarterly Visionaire. If Visionaire was seen as more of an exclusive haute-couture book, V was going to be the vibrant, less formal, more accessible, Summer Preview.

LOVE Magazine: LOVE is a bi-annual British style magazine founded in 2009 by stylist and fashion journalist Katie Grand, who remains editor-in chief. Since 2012, Lulu Kennedy has been editor-at-large and Alex Fury has been editor of this Condé Nast publication. Suzanne Weinstock of the Columbia University Graduate School of Journalism described the magazine this way in 2010. Despite its glossy pages, the magazine has a raw look. Black-andwhite photography dominates and faded.

TOTAL FILM Magazine: Total Film is a UK-based film magazine published 13 times a year by Future Publishing. The magazine was launched in 1997 and offers cinema, DVD and Blu-ray news, reviews and features. Total Film is available both in print and interactive iPad editions. Each month, Total Film provides a range of features, from spotlight interviews with actors and directors, to making of and on-set pieces for new and future releases. Each issue always includes the Total Film Interview.

LMU Magazine: Loyola Marymount University (LMU) is a private, co-educational university in the Jesuit and Marymount traditions located in Los Angeles, California, United States. The university is one of 28 member institutions of the Association of Jesuit Colleges and Universities and one of five Marymount institutions of higher education. College, founded in 1933 with its roots in Marymount School which was founded in 1923. This magazine is based of the university of loyola marrymount.

GQ Magazine: GQ (formerly Gentlemen’s Quarterly) is an international monthly men’s magazine based in New York City. The publication focuses on fashion, style, and culture for men, through articles on food, movies, fitness, sex, music, travel, sports, technology, and books. Gentlemen’s Quarterly was launched in 1931 in the United States as Apparel Arts. It was a men’s fashion magazine for the clothing trade, aimed primarily at wholesale buyers and retail sellers. Initially it had a very limited print run and was aimed solely

at industry insiders to enable them to give advice to their customers. The popularity of the magazine among retail customers, who often took the magazine from the retailers, spurred the creation of Esquire magazine in 1933.Apparel Arts continued until 1957, when it was transformed into a quarterly magazine for men, which was published for many years by Esquire Inc. I will be analysing the front covers in my magazine and look at the overall effect it has as a front cover.

References:

http://magazine.lmu.edu/sites/default/files/cover.jpg http://assets.fontsinuse.com/static/use-mediaitems/6/5643/full-800x1123/500a4ead/cv01_ noupcmed.jpeg?resolution=0 https://afzahmed.files.wordpress.com/2012/03/totalfilm-2.jpg https://s-media-cache-ak0.pinimg.com/originals/ a0/9f/78/a09f78b19225a53e01ddd3df64775152.jpg http://www.fashiongonerogue.com/wp-content/ uploads/2014/06/kendall-jenner-love-magazinecover-2014.jpg


New Visual Language

Magazine Masthead Reviews V Magazine: is an American fashion magazine published since 1999. The magazine is printed seasonally and highlights trends in fashion, film, music and art. A men’s fashion quarterly entitled VMAN started as an offshoot in 2003. V magazine was launched in September 1999 as the “younger sibling” publication to the limitededition quarterly Visionaire. If Visionaire was seen as more of an exclusive haute-couture book, V was going to be the vibrant, less formal, more accessible, Summer Preview.

LOVE Magazine: LOVE is a bi-annual British style magazine founded in 2009 by stylist and fashion journalist Katie Grand, who remains editor-in chief. Since 2012, Lulu Kennedy has been editor-at-large and Alex Fury has been editor of this Condé Nast publication. Suzanne Weinstock of the Columbia University Graduate School of Journalism described the magazine this way in 2010. Despite its glossy pages, the magazine has a raw look. Black-andwhite photography dominates and faded.

TOTAL FILM Magazine: Total Film is a UK-based film magazine published 13 times a year by Future Publishing. The magazine was launched in 1997 and offers cinema, DVD and Blu-ray news, reviews and features. Total Film is available both in print and interactive iPad editions. Each month, Total Film provides a range of features, from spotlight interviews with actors and directors, to making of and on-set pieces for new and future releases. Each issue always includes the Total Film Interview.

LMU Magazine: Loyola Marymount University (LMU) is a private, co-educational university in the Jesuit and Marymount traditions located in Los Angeles, California, United States. The university is one of 28 member institutions of the Association of Jesuit Colleges and Universities and one of five Marymount institutions of higher education. College, founded in 1933 with its roots in Marymount School which was founded in 1923. This magazine is based of the university of loyola marrymount.

GQ Magazine: GQ (formerly Gentlemen’s Quarterly) is an international monthly men’s magazine based in New York City. The publication focuses on fashion, style, and culture for men, through articles on food, movies, fitness, sex, music, travel, sports, technology, and books. Gentlemen’s Quarterly was launched in 1931 in the United States as Apparel Arts. It was a men’s fashion magazine for the clothing trade, aimed primarily at wholesale buyers and retail sellers. Initially it had a very limited print run and was aimed solely

at industry insiders to enable them to give advice to their customers. The popularity of the magazine among retail customers, who often took the magazine from the retailers, spurred the creation of Esquire magazine in 1933.Apparel Arts continued until 1957, when it was transformed into a quarterly magazine for men, which was published for many years by Esquire Inc. I will be analysing the mastheads in my magazine and look at the overall effect the masthead

References:

http://magazine.lmu.edu/sites/default/files/cover.jpg http://assets.fontsinuse.com/static/use-mediaitems/6/5643/full-800x1123/500a4ead/cv01_ noupcmed.jpeg?resolution=0 https://afzahmed.files.wordpress.com/2012/03/totalfilm-2.jpg https://s-media-cache-ak0.pinimg.com/originals/ a0/9f/78/a09f78b19225a53e01ddd3df64775152.jpg http://www.fashiongonerogue.com/wp-content/ uploads/2014/06/kendall-jenner-love-magazinecover-2014.jpg


New Visual Language

Project Work Layout Here are my basic layouts for my projects, I wanted to show my basic layout of the text placement and the image placements in my research document. These are most likely to change when I’m creating my magazine due

to the experimenting with different placements within the magazine document. .I do like the idea of having some image cutting around my text because I feel that it will have a good effect. But at the same time I feel this might make my

magazine look to complicated and it won’t complement the minimalistic theme I want within the magazine. I also think that I might have a title page for each of my projects in the magazine. Furthermore I like the idea of having the black

CITY IN FLUX

look to stereotypical. Another page spread so you can see it aspect of my double page in a big format. spread layouts for my projects, Is that I want to show some development in my work and I want some text explaining the development process. I will have my finals on one double

EARTH ARTIFACT text

Image

text

and white theme run through to this double page spread so that it looks like it’s a part of the magazine. I feel that my magazine double page spread for my projects won’t have too much type because I feel it would look to cluttered and

Image cutting into text

Image

text

text

Image cutting into text


New Visual Language

Typeography Here are the fonts I designed in adobe illustrator using the shapes in the tool panel and I also used the pen tool. We had to do this for our process and production module, we had to design three typefaces for the

module. In these screen shots I will be showing the process of the font and how I came to create it. We also have to these fonts in the magazine and will have to show the inspiration for out fonts. I feel

that I will choose two of my fonts in the magazine and show my inspiration for them. I really like how my fonts worked out because I feel they are not too complicated and they look like they would

be used as legitimate fonts. I will be presenting my fonts on the left side as images and then on the right side will be my comments on my fonts. I will also use the same layout for my inspiration pages. I will

be presenting my fonts on the left side as images and then on the right side will be my comments on my fonts. I will also use the same layout for my inspiration pages. I will be using the font on the left and

the font on the right because they are completely different, so it will be more interesting to write about because they are both opposites.


New Visual Language

My Manifesto This is my list of things I work Designers, through when I’m tackling a project. And people that are linked with the project research. I create a mood board that is related to the project. I then move onto mood boards inspired by the artist research. I then move onto research more focused aspects of the After all the research I start to project. create ideas.

I usually go into the research Go with the theme and broaden side of the projects and get loads of it, I also seem to the idea with the theme. enjoy the computing side of my I then develop my idea and projects. The computing ides being more focused on Adobe start to think of primary. programs and generally laying I then get primary research. out my InDesign documents. Work with it and create design. I also like experimenting with my projects and designs, using various programs that Refine the idea. will create different effects and outcomes. Go over the design.

I then start to go deeper into I then focus with one idea. the main research in the project. I then star experimentation Then I have my finished with my ideas. After that I would move onto Design or product. Secondary research which Choose what experimentation would consist of Artists, I like.

My aim is to achieve the task at hand, the task being the brief which I would analyse properly. I also like to go off with an idea quite quickly and develop it to a really good slandered. In all my work I always make sure that there is very good narrative running throughout the idea of my design.

I really feel that if a project doesn’t have a story, meaning or narrative that it is just an empty project and it has no substance. So, with this in mind I make sure my work is organised and has plenty of depth/detail so my projects will be to the best possible standard. For the layout of my page for the manifesto i could use images of all my InDesign

References:

http://cdn-media-1.lifehack.org/wp-content/ files/2011/11/The-Holstee-Manifesto.jpg http://blog.kenkaminesky.com/wp-content/ uploads/2013/12/manifesto-2.jpg http://disenthrall.co/wp-content/uploads/2012/11/ incomplete-manifesto-for-change.jpg http://4.bp.blogspot.com/-WQYCj2ROf84/ VQOgdt1C4NI/AAAAAAAAQuA/8si6Oszo5ao/s1600/ book-manifestos.gif http://thewordchef.com/wp-content/uploads/2012/08/ manifesto.jpg


New Visual Language

Evaluation I’m really proud of this project because I feel that I have answered the brief. I feel my magazine has turned out really well because I feel that it has my own unique style and is and effective magazine.

I feel that my magazine has a unique style because I have gained inspiration from other magazines and created my own semi minimalistic style for my magazine. I really like the black and white theme

that runs through the whole magazine because I feel it looks professional and looks like it would sell. I didn’t want my magazine to be a stereotypical design because I feel that the stereotypical

design has been overdone. My favourite part of this project was creating my front cover because I like how unique it is and how it represent my two main projects. If I was to revisit this project I would have liked

1

Modernism

What is Modernism? Modernism designers; Modernism Designer 1, Modernism Designer 2, Modernism Designer 3, Modernism Designer 4, Modernism Designer 5.

30

Masthead designs

Magazine Masthead Mood Boards

Form Follows Function

magazine, magazine, magazine, magazine, magazine.

53

Typography

Base ideas, Development, Finals.

to spend a lot more time on actual creating the magazine because I didn’t manage my time well with the creation of my magazine. Overall I like the outcome of the whole magazine and I feel that it is

8

Postmodernism

What is postmodernism? Postmodernism designers; Postmodernism Designer 1, Postmodernism Designer 2, Postmodernism Designer 3, Postmodernism Designer 4, Postmodernism Designer 5.

41

City in Flux

Base ideas, Development, Finals

59

My Manifesto

unique. Furthermore I really enjoyed this project because I got go through my other projects and create double page spreads for them.

21

Magazine design

Magazine Design Mood Boards magazine, magazine, magazine, magazine, magazine.

47

Earth Artifact

Base ideas, Development pages, Final pieces.


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