Lotus Foods Identity
Presentation 1
21 July 2011
Lotus The word has a ‘flowery’, feminine and delicate connotation to it. These aren’t words that are commonly associated to poultry/food industry.
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21 July 2011
Lotus Hence, our first aim is to detatch this connotation from the Font.
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21 July 2011
Clean Starting with a clean/simple look that can be applied easily..
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21 July 2011
Towards a symbol The ‘O’ is levitating to show rising above the mud.
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21 July 2011
Towards a symbol Some variants
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21 July 2011
Poultry From the abstraction of a chicken footprint,
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21 July 2011
Poultry we get this concept: 1. Indicates the history of the company 2. Looks like an arrow, tosignify a new direction.
or
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21 July 2011
Poultry extending it to the various divisions.
chicken
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21 July 2011
Poultry
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21 July 2011
Flower-Power Abstracting a flower, to signify multiple divisions,
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21 July 2011
Flower-Power And the symbol can be seperated from the Font.
chicken
petcare
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21 July 2011
Play with type Abstracting a flower, to signify multiple divisions,
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21 July 2011
Play with type and even more playful,
or
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21 July 2011
Coding? An interesting font, couplesd with dynamic symbols..
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21 July 2011
Coding? An interesting font, couplesd with dynamic symbols..
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21 July 2011
Coding? And a similar logic, based on a different form.
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21 July 2011
Thank you.
Presentation 1
21 July 2011