boulevard by ADinB

Boulevard DAMASCUS

fall 2009

Contents

Editorâ&#x20AC;&#x2122;s Note

News

interview

reportage

shopping

Society

Damascus Boulevard Guide

Editorâ&#x20AC;&#x2122;s Note

hen taking decision to bring this magazine to light, we were only interested in presenting a new publication providing everyone with a cultural and shopping service at the same time, with high standards and sufficient content. Our main objective was to present a magazine that can satisfy your tastes, and respect the diversity of your interests.

This magazine is different, containing a lot of articles and

tips that concern your family, such as health, beauty, fashion, and the latest news about the Internet, business, and other issues that affect your life.

t also contains a lot of information and advice concerning your lifestyle, making it better, easier and healthier. This magazine aims for a higher standard as well, where you will discover within its high-quality printed pages a shopping guide for the most exquisite merchandise you can buy from hundreds of shops, existing only in Damascus Boulevard.

his is a magazine full of new, interesting, and helpful information. As for the woman of today, there are many pages dedicated to her, enabling her to stay beautiful, charming and elegant. As well as other articles helping her improve the life of her family and children. The modern man who wants to stay connected to the latest in the computer and electronics world, money and business activities, and explore new opportunities in our progressive life can find articles to suit his special interests.

y reading this magazine, you will experience a new world of shopping by being the first to know when and what is happening in your favorite stores, as well as all the promotions being offered. We will not forget to inform you of all the activities and festivals taking place in Damascus Boulevard.

Finally, we hope you enjoy this first edition, and we are al-

ways ready to accept any comments or suggestions concerning future and upcoming editions of Damascus Boulevard magazine.

Mohamed Awa Mall Manager

News

The Boulevard

News

The Boulevard shopping mall is located in the heart of the city! In this little heaven for shoppers you can find the big names in the industry of fashion, design, jewelry and restaurants not to mention several cafes an art gallery, hair dressers and more, all brought together in a very clever, chic and elegant outdoor setting. In fact the boulevard mall was developed to hold high end brands and create a very unique shopping experience for both tourists and locals. But more than just a shopping experience, the mall holds several cafes and restaurants, both indoors and outdoors most of which overlook a very nice public park. “The purpose of creating a mall in this area was to provide people with something new, unique in its kind and at the same time entertaining, the mall now plays an eminent role in the area and in the city” said Mr. Mohamed Awa, Manager of the mall. It is with great pride that Mr. Awa says the mall will be fully functional in October as a few new places are still in the process of opening their doors. He adds “We have every intention of doing a big event in October for this occasion”. As for the holy month of Ramadan, the mall management set big screens in every café and in several restaurants in order to allow people to follow their favorite series and shows while enjoying a nice coffee or a great meal. Other from the special offers provided independently by several stores, the management put together the “shop and win” program that gives the shopper a chance to win an Opel car, so if you are looking for the latest design of sunglasses, watch, hand bag, shoes, cloths or just want to relax and have a coffee, go ahead and shop at your own risk!

Rafia Gallery

The Rafia Gallery situated in the boulevard mall plays a major role for Arab and Middle Eastern fine art. More than an exhibit space it is an educational and communicational platform for artists, art lovers, collectors and students. It is also a place to exchange ideas and discussions, and to raise interest in art as a medium of expression. The gallery represents several well know names in the industry and is currently holding an exhibition for the well known artist Hadi Toron, among others. Toron’s work is very wide in subjects and is imprinted with three major subjects: the Syrian streets and villages, the Caribbean nature, and the Sudanese

mystics. Although the abstraction in his art reflects his past experiences, it also explores new unfamiliar territories of complicated visual representation. The gallery will also host a first exhibit in Syria of the Iranian artist: Farideh Lashai. Lashai is an internationally recognized artist and her works have been in recent art sales at Christie’s, Sotheby’s and others, it is also featured in several museum collections around the world such as the collections of Tehran Museum of Contemporary Art. A graduate of the Academy of Fine Arts in Vienna, Lashai’s work is calligraphic yet illegible, strong but tender at the same time.

With now 6 stores in Syria, Tempo chose the Boulevard mall as one of its prime locations. Carrying brands like Lamborghini, Nina Ricci, Boss and many other big names in the watch industry Tempo is one of the shops where you can find the most elegant watches for him or her, or the most recent models and designs in any of the major brands they have. Tempo took the city by storm every Tic at a time to bring the latest and most reputable watches and accessories. New this season is the Selleria watch from Fendi, elegant, classy with all around diamonds and an interchangeable bracelet; it is quite the watch to have! Also new is the latest arrival of the K&A brand, a modern and stylish selection of watches. Not to forget the newest collections this

season in other names like Breil accessories and watches straight from Italy. And the fashionable designs and latest collections of the Dolce & Gabana brand. Tempo offers a 2 years international guarantee on all watches, for all the brands they carry. And last but not least, Tempo also carries the very popular Swatch brand located in a separate store near Tempo at the Boulevard mall.

News

Le pateacrepe

Le pateacrepe is the only place in Syria where you can savor a real French crepe whether you like it salty or you have a sweet tooth to satisfy. You can choose from a very wide and diversify menu of delicious crepes such as: the salmon crepe or chicken mustard, or the spinach crepe with emmental cheese and fresh mushrooms. And as dessert you

can try the famous crepe mouseline, or nutella, or even orange mouseline, or you can try the healthy side of crepe with fruits such as apples with a little ice cream on the side. Situated on the second floor of the boulevard mall Le pateacrepe offers one of the most beautiful views over the kasioun mountain where you can also enjoy a Hubble bubble, have a coffee, a nespresso, a café latte or one of the new refreshing drinks such as cookies and cream or an iced Irish coffee. If you’re not in the mood for a crepe you can also choose from the complete menu with dishes such as sandwiches and salads. During the holy month of Ramandan you can enjoy Le patacrepe with its spectacular view, complete menu of food and drinks but also just relax and play card, or backgammon all while watching “Bab el Hara” on the big screen TV.

Shakespeare and Co restaurant For a unique dining experience Shakespeare and Co restaurant is the place to go to. Whether you are meeting friends, or have a business dinner or just want to have a family gathering this restaurant will accommodate you in its unique stylish design and classical décor inspired from old chateaux of England and France. The menu is influence by Mediterranean and Middle Eastern tastes and flavours. You can choose from a variety of an all day breakfasts or choose a distinguished dish accompanied by a flavored argileh, followed by a nice coffee or a Moroccan tea. The wide and diversified menu includes famous dishes from different interesting cuisines such as pastas, meats,

chicken, fish dishes and salads and of course the trade mark sweets such as French cakes, chocolates and macarons. Each plate setting is a signature and a work of art on its one, the presentation of the food makes it that more attractive and appetizing for the eye and the palate. Each kitchen at the restaurant is run by a qualified and experienced chef de cuisine that bring you the best ingredients combined with their exceptional talents all in an amazing setting and at reasonable prices.

Opening of

Tonino Lamborghini in Damascus Boulevard

Coinciding with Eid al-Fitr comes the opening of Tonino Lamborghini café at Boulevard Damascus, to start receiving its guests at the first day of this Eid. “The café takes its name after an Italian company that has branches in Beirut, the United Arab Emirates, and other Arab countries; this brand has been given to us from the mother company after we have been tested for competence in serving customers at various fields. We chose the site at Damascus Boulevard because it is the most important shopping mall in Syria which includes the most prestigious international companies from various capitals of the world. We hope for our branch in Damascus to be a copy original of the mother company and to meet the people’s satisfaction.” Yasser al Hader, General Manager of the cafe says to Boulevard magazine.

ILAF

watches and jewelry Ilaf watches and jewelry will be opening its doors at the boulevard mall in October 2009. This will be their second location so far. Ilaf are the only representative in Syria for the major names in watches: Franck Muller and Barthelay, two of the finest watch brands worldwide. The store will carry limited edition watches from both brands as well as their classic designs that have impressed many generations. Ilaf store will also carry its own brand of jewelry. Stylish designs and elegant the jewelry line will be made with precious stones, semi-precious stones and pearls all from the finest resources and best quality. The line will use unusual and rare colors stone wise with precious metals all set in original and trendy designs.

News

CAR RENTAL MARKET MOVING AGAINST THE CURRENT Facts and figures show that no economic sector on earth could escape the effects of the recession that has afflicted most nations since September 2008. But it seems that the car rental industry has started to move against the current at the beginning of 2009, such industries rise soon after the climax of any crisis, and proceed the normal economic cycle, due to the fact that the car market in general and the car rental companies specifically are looking today for more funding than ever. According to a statement issued by “Sixt Syria” a branch of Sixt International Car rental company “The opening of Syria to the European market and the launching of foreign rental agencies in the country led

us to understand the difficulties of this career and to provide all the renting services in a better way, it also resulted in raising the level of the renting market significantly, especially in the last three years”. Sixt, which was founded in 1912 is one of the top five companies in the world working in the field of car rental, it is also one of the leading companies in Europe in the field of car rental, luxury cars, and limousines with driver… It provides its services to customers in more than 4400 sites over 85 countries including the UAE, Saudi Arabia, Qatar, Kuwait, Oman, Lebanon, Jordan and Syria. “Sixt Syria” to provide many services that includes renting

all kinds of cars, in addition to a long term rent to own service. It has a large fleet of cars which carries famous brands, and provides its customers very flexible and high-quality services which apply to the highest international levels, either through the company’s website www.sixtsyria.com or through its centers which are located in the Four Seasons Boulevard, Rotana Hotel Damascus,Nissan showroom. Sixt gives the lessee a membership card (EXPRESS CARD), which allows him to book quickly, in addition to upgrade features, and last but not the least, Sixt allows the customer to enjoy its high standard services at airports all over the world.

interview

Abou Watfa Est. Whether you are looking for a timeless classic watch or a new trendy accessory Abou Watfa is the place to go. With now 17 well known brand names that they carry you can find an array of different choices of watches and jewelry that reflect the finest in terms of quality and style. When asked about the business, the market and the many big brand names that Abou Watfa offers, here is what Mr. Bassam Abou Watfa had to say:

Who’s the person behind this famous name? And where does Abou Watfa stand now in the market? Rather than calling it a famous name or a business I’d rather say that the passion Abou Watfa family had for refined watches started in 1960 when my father founded Abou Watfa establishment. Back then the business had the exclusivity of a few brands in Syria. That same passion lived through an entire generation and it got reflected in me. In 1992, I decided to continue the legacy and build up on what my father had started. The company now represents more than 17 luxurious brands and it

operates through 6 different boutiques, these are located in: Four Seasons Hotel- Boulevard Damascus, Sheraton Hotel Damascus, Damasquino Mall (newly opened), a boutique in downtown Damascus, Sheraton Aleppo and Al Safir Hotel in Homs, and we’re currently opening a new showroom in Shahba Mall in Aleppo. In your opinion what makes Abou Watfa distinct from other similar stores? I would say the bouquet of legendary brands that we represent is what puts us on a different level from others. We are very selective in dealing with specific brands and our clients as well are people who love and value the watch-making industry and have a unique relationship with their watches. This common ground creates a great deal of harmony between us and the customer, and we know very well that it is this remarkable relationship that allows us to succeed. What are the most famous brands Abou Watfa carries? I believe all of the 17 brands that we have are extremely well known in the entire world, and each one possesses distinctive characteristics that appeal to different tastes and personalities. Why these brands? Who chooses the selections and what is your personal favorite item? During the year, we attend a number of important international fairs related to luxury business and it is through those exhibitions that we meet the leaders of many respected brands and commence talks about getting these dealerships into our local market. In choosing the collections to sell, I work with my experienced team and of course our primary consideration in the items would be the taste and the preference of our local customers. My personal favorite item? Well... I’m not sure I have one, but rather one from each brand, if not more.

Is there a Best seller? Does classical sells more than trendy? Every watch is a best seller in its own segment, some of the trendy watches are very popular amongst young men and women and other classic and complicated watches are admired by serious collectors. Personality and taste play a significant role too. How does Abou Watfa stay on top of the market? As I mentioned earlier, we have a very distinguished client base which in turn requires an extremely sophisticated treatment and care. After all our service should always be in perfect match with the prominent brands that we represent and I firmly believe that this is what positions us at a very much respected level. What can we expect in new arrivals for the coming season? This season we have a number of infamous brands joining Abou Watfa soon but I prefer to keep them as a surprise and announce them at a later stage. As about our latest, we just received Bertolucci watches; a brand with Mediterranean inspiration and Swiss craftsmanship, which has newly introduced a gorgeous summer collection line called Bella Costa, it comes in an array of colors, fresh and elegant, excellent for the modern man and woman. Miss France 2009 being the ambassador of this brand, she’s wearing this watch now and loving it. What’s the plan for the future? Where do you see Abou Watfa 5 or 10 years down the road? We’re planning and working not only on expanding our operation but bringing notorious brands in to Syria. Thanks to the efforts of our government the market is opening up to other markets and ultimately this is growing our economy. What we need to do then is move in parallel with that growth and provide the customers accessibility to international luxury shopping right here in Syria and with prices equal to the ones offered in European markets. We

Miss France 2009 wearing Bertolucci’s Bella Costa watch

want the people here in Syria to think Abou Watfa when they think renowned watches. So if you’re looking for a fine gift or simply want to indulge yourself in buying a fabulous watch or accessory you can trust to find it at Abou Watfa. More than a fine item or a simple purchase you can be sure to find the best service behind the sale that will make your experience more special with the Abou Watfa friendly and professional team.

interview

Yooshi

Yooshi is truly a fashionista’s heaven situated on The Boulevard’s second floor in the heart of the shopping mall. From the minute you walk in the friendly and highly trained staff is there to take care of all your fashion needs and give you some wise advice. Yooshi was born following a 13 year old girl’s dream that wanted to create a high end clothing store and eventually a major fashion label in Syria with the ambition of making it on the international scene and becoming a well known and respected brand in the fashion industry. When asked about the store, the fashion industry and the upcoming events here is what the owner and creator of Yooshi Mrs. Hala Kotrach had to say:

What does Yooshi represent today? The concept behind Yooshi was to have a fashion store with renowned brands in the international fashion industry available locally. This was a new concept in the Syrian market and it is part of Syria’s development and openness towards the world of fashion. It was very important to me to train the Syrian eye to recognize beauty and know what a fashion brand is all about. It also allowed Syrian women to find what they need right here at home and not have to go abroad to buy it. The selections we chose appeals to their taste and fashion style it also sits the style that women need. This is how Yooshi found its place in the Syrian market. What brands do you carry at this time, which are you favorites and are you planning on bringing other bands? I can’t point out one favorite brand; each one I chose has something special about it. One of the most important brands we carry is Marina Rinaldi, witch targets plus-sized women is a very stylish line, and has very reasonably priced, what’s special about it is that it has items for young women as

well as older women. Arab women, even when we are quite slender, are naturally curvaceous and Marina Rinaldi’s motto is (Style is not a size). This is something I truly believe In since it properly fits into today’s Syrian fashion market. We have Nara Camicie, the classic and elegant blouses that, when accessorized correctly, are perfect for any occasion, be it for a formal dinner with black pants or even with a pair of jeans for a more casual but elegant look. We also carry Clips, a classic high end conservative and simple fashion line that targets smaller cut woman. It is an elegant line that is picking up very well. And let’s not forget our shoe line that complements all our clothing lines, the famous Italian brand called ValleVerde, created so you feel like you’re walking on clouds. They are stylish yet medical shoes. This is the only line that we also carry for men, and men have really gone for the comfortable yet stylish line of shoes present in Yooshi. Now we are looking into importing the Giorgio Grati Italian line wich is very elegant in accordance with local taste and has very reasonable prices.

What can you tell us about the woman behind Yooshi? The idea came from my daughter when she was quite young. Aya has the passion and head for fashion design; and has a dream of puting Syrian fashion on the international scene. I wanted to make sure she had a reasonable opportunity when she returned to Syria. I love Syria and I’m very impressed with the development it went through in the last couple of years I’m also very proud to be part of the fashion development. Although I studie computer science, I have always been fascinated by the fashion world and the business behind it. I am on several boards i’am and very involved and impressed by working women who want to make a difference in their own countries. I am involved in all decisions made concerning the boutique, its development and all future plans needed to help Yooshi grow. I am all for creating a healthy competitive edge in order to make the Syrian fashion market stronger. Further more I am involved with local help as well as foreign designers that can put us on the international scene. What is in the future for Yooshi? We want to push the concept further and make Yooshi a Syrian brand name in the international fashion industry, not just a high end store. We are currently working with local designers and a very famous Italian designer that has created a collection of dresses especially for us under the Yooshi brand name. Indeed working with Fabio Menconi, a famous designer for people such as Sophia Lauren and many other celebrities, has given the Yooshi brand the opportunity to showcase its first collection this coming autumn. It is quite unique and I am very passionate about this new collection because

while it is designed by a famous name, it also stays faithful to the taste of Syrian women without compromising the design. We’re also working hard to create the Yooshi Jewelry line, where we hope to differentiate ourselves by using natural semi-precious stones with trendy designs in gold and other precious metals. We are hoping to showcase both the jewelry line and our new fashion collection together and make a huge contribution and have both a local and international impact.

reportage

More than a simple trip

to the hair dresser,

Hair & Flair

is quite the experience!

Now in its second new location as part of the Boulevard located on the main strip near the 4 Seasons hotel, Hair & flair is set in a very charming modern and comfortable environment, with soothing colors and perfect lighting. It is hair care at its best and beyond. The man behind this little gem is none other than the famous and talented Imad Mouakkad who started his journey with hair styling in 1986 and has developed his talent through hard work, training and traveling the world in order to bring us the best and the newest in the trade. He opened his first salon in the Rawda area in 1992 and in 2009 decided to take his talent further and opened this second location where he also added his talent as a makeup artist.

Operating at both locations, Mr. Mouakkad can be found at his first location in the Rawda area in the morning and at the boulevard during the afternoon, sometimes till late at night making sure each and every customer is fully taken care of. Mr. Mouakkad emphasizes on how important each client is and how he takes care of each individual need in order to have satisfied clients, from regular customers to people who want to pamper and treat themselves for a special occasion, walk-ins are welcomed but it is always better to call ahead and schedule an appointment. It is also important to note that both locations have a similar price range. The salon provides a wide variety of regular hair services and coloring such as highlight, lowlights in the latest trendy combination of colors as well as several hair treatments with the most important and popular one being the Crystal treatment for damaged and dried hair “you can’t repair damaged hair in just one cession” says our expert, the Crystal treatment consists of a highly concentrated serum and the entire treatment lasts for 6 months. It ensures instant smoothing, moister and conditioning, corrects imperfections, provides lasting protection and gives hair resistance to damage. Only one salon in Syria provides you with such and amazing treatment with fabulous results and that’s of course Hair & Flair!

Wanting to explore and develop his other talents Imad Mouakkad decided to go into the make up world where he excels as brilliantly as in hair styling. He is truly the versatile artist that can bring a touch of beauty to the hair and face and make them all come together as a work of art. “Classy and simple” are the two words Mr. Mouakkad used to describe best his way of seeing and working with make up. Following the latest trends in the business while keeping his own touch and signature and without forgetting the client’s desire, he uses the best brands in the trade but mostly the K stars professional brand products that are the leading brand in the field of healthy beauty products. “I like dark colors around the eyes and lighter colors on top of the eye lid, all in natural earthy tomes” he says, always keeping in mind to bring special care and attention to the client and the service he is providing.“Before

being an art and a trade it is a service that we are providing and our efforts and emphasis should go towards the client satisfaction” he adds insisting on how important it is to always give your best at all times and not forget that the client is here to get a simple treatment or experience a change in their look. So if you want a simple hair fix or if you need to steal a moment from your everyday and treat yourself for something special then you must go to Hair & Flair, where on top of taking care of your hair sand make up you can also get a manicure and pedicure and feel pampered and maybe do a temporary tattoo for a special occasion or just for the fun of it. It is the place to be at and the oasis that can provide you with quality care, impeccable service with a touch of art.

reportage

Faces

At the heart of the Faces brand exists an unwavering commitment to its beauty-conscious consumers, one which drives the brand forward and infuses it with desire, passion and freedom: understand her desires; stimulate her sense and fulfil her beauty needs. Faces represents the ultimate beauty journey for the confident, cosmopolitan women of the region. Driven by a passion to fulfil its clientsâ&#x20AC;&#x2122; every fragrance and cosmetics-related whim and wish, Faces has its finger on the pulse of contemporary offerings and up-to-the-minute secrets from the beauty world. Scouring the globe for the most highly sought-after products and latest innovations from celebrated mainstream and specialised brands, Faces is also constantly in negotiations over the latest products to hit the market. The brand even boasts its own exclusive Faces gifts which are available to its clients on a complimentary basis throughout the year.

With expert advice and warm, human interaction available along with an unwavering commitment to a flawless store and consumer experience, the clientele at Faces receives the best approach to new skin care, makeup and fragrance products and trends. A truly liberating experience, clients are made to feel comfortable, free and familiar with its products. The clientsâ&#x20AC;&#x2122; ability to cocoon themselves away in a private beauty room in order to partake in complimentary pampering opportunities, instils self-confidence and trust in the Faces brand. Priding itself on being in tune with the women of the region, Faces successfully anticipates the future needs and wants of its clientele. Women today are confident and business-savvy, and have high expectations of the products purchased and Faces not only meets but exceeds those expectations.

An air of exclusivity pervades the store, and Facesâ&#x20AC;&#x2122; ability to educate its dedicated followers has positioned the brand as a leading authority in its field: sharing beauty secrets and advice woman to woman.

Stores locations:

Damascus: Kassaa, Damascus Boulevard, Damasquino Mall Homs: Al Malaab Al Baladi Street Aleppo: Mogambo Street, Shahba Mall (opening soon)

reportage

moka & more Now located in three different prime areas, Moka & more became in a very short period of time THE café to be at and has set a new standard of what a café should be! The first place was opened in 2007, near the Jahezz garden. In May of 2008 Moka & more opened their doors on the Boulevard, near the 4 season’s hotel. It is indeed a prime location, with two different setting; one is outdoors on the main boulevard area and the other section is set on the first floor where you can enjoy the wide view of the park nearby. In a warm, cozy home like yet chic setting, Moka & more has made it possible for young people to gather for a simple chit-chat cession as well as a business meeting or just relax sit back and enjoy an amazingly rich and flavorful Italian espresso, all in a smooth ambiance with jazzy music playing in the background. “We are trying to create a comfortable environment for all people to step in into and enjoy. The background music plays a big role in providing this kind of environment and so does the variety of foods we offer on our menu.” said co owner MR. Kaman Koudman. In fact customers found their compilation of music so catchy and wanted to buy it, that Moka & more owners decided to put it n a CD and made it available for anyone to buy at the café. Beside the good location that advertises itself, what makes people come back is the friendly greeting and impeccable service Moka & more offers. It is very obvious that the café’s team goes through rigorous training and is under close supervision at all times.

The attention on all details is very important to everyone who works there. Customer care is on top of the list and besides the warm welcome and the friendly environment Moka & more is set apart from other café by the quality of the service they offer, and it is very nice to see that they keep their standards up at all times. “It is very important to us to pay attention to our customers and we do not compromise on quality, be it quality of service, or the quality of the ingredients we use in the food we make” Indeed Moka & more has a very wide and complete menu that can please

anyone even the pickiest eaters! From coffees made with only selected Italian beans to fresh all natural juices, four cheeses pasta, their fabulous turkey or steak sandwiches and amazing deserts such as the waffle or their signature fondant for the gourmet chocolate lovers, all ingredients used and carefully selected. And their specialties that can make you melt? Well itâ&#x20AC;&#x2122;s their Italian variety of ice cream. So if youâ&#x20AC;&#x2122;re looking to escape from you everyday busy life, and want to relax for a moment, treat yourself to a dessert, have breakfast lunch dinner or coffee with friends, meet up with your family or even quietly use your computer and the internet connection that they have available, adding to that the very diverse and delicious choices you have on the menu, in a cozy ambiance, amazing setting, perfect service, and comfortable seating then Moka & more is the place for you.

reportage

Rotana Café

Under the directives of his Royal Highness Prince Al Waleed Bin Talal Bin Abdel Aziz Al Saoud, Rotana Audiovisual launched “Rotana Café”, one of the first leading projects in that field in the Middle East and Arab world. Rotana Café comes as a token of Prince Al Waleed’s support to Rotana’s artists and a means of getting them closer to their fan base all around the world. Rotana Café was first launched in Beirut (October 2006), followed by Damascus (July 2007) and Cairo (May 2009) , soon the chain will be spread throughout a number of Arab countries such as Dubai, Kuwait, Jordan, Morocco, among others, the expansion plan comprising most of the Arab region, in addition to Europe, USA and Australia… With the famous motto ”taste the music” Rotana Café has a very distinct concept. Not just a simple café but a trendy theme restaurant café where clients get to meet the stars, attend CD signings, new releases, live TV shows, live concerts and view the latest video clips, and photo shoots, all the while enjoying a mouthwatering meal, a café latté or a sparkling punch. With the support of a Media giant, around 140 Pan Arab stars, 7 TV channels, a radio network, a website and a magazine. In fact the whole ambiance is related to this very concept.

First, there is the store located near the entrance on the first floor with a wide variety of merchandise that covers all areas of life. From mugs wit famous faces, to ashtrays, to T-shirts, hats, coasters, pens, posters, table settings to playing cards and a very distinct Rotana argeeleh with its modern design and trendy shape. Then you can find the CD store with a complete collection of all artists that signed with Rotana productions. Enjoy listening to the latest hits, sample new music and buy the complete collection from your favorite artist. Last but not least are the amazing and eye catching displays of memorabilia from several very famous names in the industry. Some of these items are used in video clips, or press conferences. You can find Grace Deeb’s jewelry that she used in a video clip, or Husain

Al Jasmee’s sunglasses that he used in a conference given in Damascus at Rotana café, also on display is Ayman Zbeeb’s microphone and many other items belonging to very famous names. Located on the second floor the café gives the impression of stepping into a different world. A deisgn standard to all Rotana cafes, the green silver and black colors combined with glass and metal the café’s futuristic design is soothing and comfortable, with wide windows all around that allow you to have a 360 degree view, and three terraces, two on each side of the café and one all season terrace on the rooftop that allows you to enjoy a breathtaking views from different sides of Damascus, specially the Kasyoun area. More than just the view and the setting, you can also enjoy the menu that comprises a wide range of appetizers, salads, sandwiches, pizzas, and a selection of main dishes, with a variety of pastries and desserts, combining Middle Eastern and fusion cuisine. And let’s not forget an impressive selection of cigars in addition to the agreeleh. All dishes have an original taste and presentation, as innovation and quality are the main concern. Also available is a daily special at lunch time for business meetings or just a quick bite. And this upcoming Ramadan there will be a special eastern menu, music, décor and much more for Ftoor and Shoor as well. Besides the interviews with big celebrities from the music industry, the CD signing or the display of TVs showing new video clips, Rotana café also has an entertainment program that includes a one man show, or a band once a week, be it to launch a new talent or just the joy of bringing a new ambiance to the place on special nights. At Rotana café it is also possible to organize a birthday party, particular event or special occasion that will impress your guests in addition you can request any special menu or program for your event and with the help of the friendly and highly qualified staff available, create a night to remember and feel like a celebrity!

reportage

Shop & win with

Opel

at Damascus Boulevard Opel launches “Shop & win” at Boulevard Damascus, where customers shop to win Opel Tecra. Opel presents this sports automatic- two door-car with a convertible roof opens in 5 seconds and a 1400cc engine for the first time at the Boulevard to make the visitors see and enjoy the beautiful scene of the car during the period of this campaign. “Boulevard has become very popular in Damascus and is located in a vital area, the restaurants, shops and brands attract us to show Opel’s unique German technology to the prestigious Boulevard visitors; this car is for the elite and the VIPs.” Nawar alZetani marketing director of Karkour Company & co says. “We wanted to present two Opel Cars, one as a lottery prize, and the other to stand at the Boulevard as a kind of marketing for Opel during the campaign. This campaign lasted for three months including Ramadan and Eid al-Fitr. The objective of the “show room” in Boulevard is to make easy for the people to see the car inside the city instead of taking the long way to Harasta show room, and they can get the basic information about the car by the staff members who are ready to answer all the questions people ask, with a possibility to give a test-card to the visitor to test the car at the show room. We received good feedback and positive responses by the people and so we wish to do this campaign again and may be trying something new

in the coming times to enhance Opel’s originality in the Syrian market” adds al-Zetani. Any one who shops at the Boulevard could enter the lottery which will take place on the 8th of October; even those who go to the restaurants of the Boulevard can ask for the lottery card with the bill, fill the card with required information and simply place it in the boxes available at the restaurants. The winner only pays customs taxes. The car will be delivered to the winner in a large ceremony sponsored by Opel.

Despite the influence of the financial crisis which affected the cars’ Market, Opel has maintained its level because of its good quality. It was sold by the American company General Motors, which suffered a big loss in the recent crisis, to Magna the Canadian company. Although the Syrian market lacks money, Opel’s sales staid good comparing to similar cars. And the company continues to provide the spare parts, insurance and maintenance. Opel will present to the Syrian market a collection of new cars in 2010, with new suits that will satisfy the customers who always look for luxury. It will also offer new models in Frankfurt exhibition as well. Opel was able to build a good reputation among luxury car collectors in Syria, through the services and offers provided by exclusive agent Karkour Company & co, including the profit-free installments for five years with very low payments that do not exceed 15% with the handing fees which are

included in the first payment. On the other hand Opel follows international standards for customer services whether in its techniques, speedy work, warranty, as well as the available spare parts; The maintenance center can receive 30 cars in per day, in addition to providing after-sales services, and the continual development of the technicians and engineers, subjected to training courses throughout the year. Opel’s agency is characterized by its high quality cars which it always promises its customers with. Opel cannot ignore the safety and security elements when manufacturing its cars. Safety Balloons, strong brakes, safety belt, the PBS system and last but not the least the quality of the metal used in the car industry are nonnegotiable. Opel is moving towards the direction of luxury cars, and so it concentrates more on the safety factors and on using environmental friendly equipments.

Shopping DeWitt Tourbillon Differentiel Titanium with white gold case

Charriol Rotonde GMT Rubber Ceramic bazel with steel body

hUblot Big bang king all black blue Matt black with satin-finished blue appliques

de grisogono

Graham Chronofighter Oversize Gold GMT Big date Red gold and sapphire glass

Be Eight Watch case of 18k polished white or rose gold with baguette-cut emeralds or pink sapphires

chaumet CLASS ONE CORAL AUTOMATIC Rubber bracelet, coral and white

Graham Lucy in the Sky_White Features in total 155 diamonds

Shopping hublot BIG BANG “SAINT-VALENTIN” With 48 pink sapphire baguettes

de grisogono Tino Acier Set with 19 white diamonds

de grisogono INSTRUMENTINO SMALL Pink gold bracelet with deployment clasp

Aishti & Aizone

Shopping

7880 DH R blanc

6002 K SC DT D color d

1000 QZ D long island

BOSS New Tempo

tonino Lamborghini New Tempo

FENDI New Tempo

ILAF

Shopping

Hadi Toron Syria

Shopping A strapped Chic Shoes from Moschino with handmade adornments that give the foot a special glamour POINTURE

Chanel Abd Al Samad

Bulgari Abd Al Samad

A black Sport chic Bag made of original leather with white color and gold accessories to go with several colors of shoes. Moschino brand POINTURE

A glossy black, white and red sport leather bag expressing the summer heat for girls Moschino brand POINTURE

Ray ban Abd Al Samad

Gorgeous glossy leather & Chamoa shoes which enhance your glamour and elegance, with several models, classic and Rocky heel Moschino brand POINTURE

Shopping

Baby DIOR AUBERGINS

MOSCHINO T-shirt short AUBERGINS

KENZO AUBERGINS

KENZO Shose AUBERGINS

Shopping

Chopard: Cascade: Chopard has introduced Cascade, the line’s latest fragrance for women. Cascade features notes of grapefruit blossom, pink pepper, mandarin, orchid, wood, amber and musk. It is available in 50 and 75 ml Eau de Parfum.

Bourjois: Effet 3D Max lipgloss: Bourjois Paris Effect 3D Max Lip-gloss is a dazzling lip-gloss with a smoothing formula that has shine micro-activators; form a flexible and ultra comfortable film making lips smoother and radiant with softly shimmering colors that enhance your smile, available in 6 radiant colors

CK: Euphoria spring temptation: Introducing Calvin Klein’s Euphoria Spring Temptation—a limited-edition luxury that gives her an irresistible new way to bask in Euphoria. The fresh, seductive scent evokes the dreamy fantasies that have been stirring under the cover of winter.

Givenchy Summer Collection: For summer, Givenchy imagines a world where the body and the sun become one. Skin becomes gilded with drops of glowing golden tones, while the makeup is accented with metallic and pearly finishes, in warm shades of copper and bronze.

CK IN2U Heat: Calvin Klein will launch CK IN2U Heat, a pair of summer limited edition. CK IN2U Heat for her: a “modern cocktail” of fruits and flowers, with notes of appletini accord, blood orange, orchid, frangipani, ginger, cedar, sandalwood and creamy musk. CK IN2U Heat for him ~ the “sultry warmth of a summer evening”, featuring pear, coriander, caipirinha, maté tea, ginger, iris, vetiver and musk.

CK One summer: Calvin Klein ck one summer transports you to a free-spirited summer afternoon. At once lush, fresh, and woody, this versatile fragrance is the perfect easygoing essence for a man or a woman. Its initial invigorating freshness flows into a dynamic waterfall accord and mellows into a tranquil, blue-water sensation. The heart emerges with brilliant confidence that is undeniably attractive.

society

Opening of Lamborghini Damascus Boulevard - 3 October 2009

society

Aeman, Alisar

Wesal, Alaa

Tala, Zeina, Alaa

The artist Bassam, Afraa

Yara, Tasnim

Alia, Basma

Muhammad, Tamara

Reem Akkad

Dima, Tamara

Hala, Haseb

Rouaa, Dana

The artist Dina Al Haiek

Safa, Dima

Thoulfakar, Maya

Rama, Muhammad

Rawea

Fatena, Rama

Lamia, Ranem

society society

Sahar Abdeen, Roula Succar

Alana, Sawsan

Merel, Retta

Samah, Yasmeen

Tarek Kassoume and his fiancee

Tony, Crestina

Dima, Fadia

Louai, Jouly

Leen, Joulia

society

Jazz concert

Damascus Boulevard 13 July 2009

society

Nour Alzetani, Khaled Kallas, Muhamed Awa, Salem Albakri

Khaled Kallas

Muhamed Awa

Opel Saba conference Rotana CafĂŠ

2 August 2009

,Nour Alzetani, Khaled Kallas

Nour Alzetani

Salem Albakri

society

Mr. Akram Meski, Mrs. Heba Shweiki

Opening of

Tempo Swatch

society

Nour Alzetani, Khaled Kallas, Muhamed Awa, Salem Albakri

Khaled Kallas

Muhamed Awa

Opening of

SIMORRA

Bercelona

,Nour Alzetani, Khaled Kallas

Nour Alzetani

Salem Albakri

Damascus BoulevARD Guide

Unit

Tele

Rotana café

2320211

Faces

33502500

Aishti/Aizone

2322243

Abd Al Samad

2313347

Aubergines

2320511-2321711

Abou watfa

2322170

Ellaf

3318822

D&M

3319374

D&M

3319364

Cinnzeo

2325554

pointure

3320140

Hair &Flair

2311113-2311195

Sega Fredo Café

2316070-2316272

Costa Café

2314194

Tonino Lamborghini Caffe

2326732

Sixt rent a car

3353566-3353166

Hanabi Sushi Abou watfa

2322170

ISSA

3354774

Tempo

3323952-3323913

Moka &More

3352229-3352281

javier simorra( Fashion) Rafia Gallery

3310802-3310803

Le patacrepe

3352160-3352170

Versailles Shakespeare Yooshi Fashion

3354552-3354554

Yooshi jewelry

3353131