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American Advertising Awards - Utah - The ADDY® Winners Book 2015 - a product of adnews publishing in general advertising professional of the year gina girardi 6 tally 8 aaf-utah president - jeremy wold 9 addy judges 4

The American Advertising Awards, referred to as the ADDYS is made possible by the time and resources of a volunteer committee coordinated by the American Advertising Federation Utah.

addy ® winners book The ADDY Winners Book is published by adnews. The rights to publish the ADDY Winners Book are granted by the American

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best of show 12 judges’ choice 13 judges’ choice 14 adv for arts and sciences 15 collateral 16 sales promotion 17 television 18 digital advertising 19 digital advertising / radio 20 public service 21 public service 22 adv industry self promo 23 out-of-home / non-traditional 24 elements of advertising 25 elements of advertising 26 student

the one show richter7 richter7 mediagrabbers love communications love communications mediagrabbers mrm // mccann impatient cow impatient cow mrm // mccann saxton horne riester r&r partners r&r partners riester

Advertising Federation Utah which is the regulating body for the American Advertising Awards, known as the ADDYS. Publisher/Editor in Chief: Susen Sawatzki susen@adnewsonline.com Cover Design: Super Top Secret Printing pages 7-22: Hudson Printing - Print Reinvented Printing 1-6,23-28: Advantage Utah Mailing: Advantage Utah Paper used on covers: Neenah, Classic Crest Stipple, FSC, 100# text Paper used on pages 3-6,23-26: Neenah, Royal Sundance, FSC, 80# text Neenah sheets provided by Veritiv

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American Advertising Federation Utah

Gina Girardi

Advertising Professional of the Year

“each friend represents a world in us, a world not born until they arrive, and it is only by this meeting that a new world is born.” - Anais Nin “It is rare to be able to count on someone in the way one can count on Gina. There is an understanding in those eyes that come through with integrity, quality, creativity and an unmistakable sense of honor for what she does and who she aligns with.” – Susen Sawatzki, publisher, adnews “There are hard-working ad pros. And then there’s Gina Girardi. She’s the epitome of a true advertising professional. As Utah’s most recent Ad Professional of the Year, she embodies all the qualities that our industry praises, and has certainly impressed and touched many of us in the Utah market. Thanks Gina for all you’ve done for our club, our state, and our industry. - AdMo (Adam Morgan, Creative Director, Adobe)

Gina Girardi The Industry Standard of Professional

4 ADDY • american advertising awards utah winners book 2015 | a product of adnews publishing

“Gina Girardi is the consummate professional. As I consider the many ways I could describe our professional relationship, one word rises to the top; TRUST. If Gina says she’ll get it done, it happens. If she says she’ll take care of it, it is so, and then some. My highest praise is simply to say that I trust Gina Girardi. In ten plus years, she has never let me down.”

the needs of the design community in mind, all of which are first class and incredibly fun! In addition, these events have helped Veritiv strengthen our relationship with our valued customers and suppliers. We have actually had suppliers comment that ‘Gina Girardi has single-handedly put them on the map in Salt Lake City’! In our opinion, Gina is well-deserving of this prestigious honor!”

– Jeff Olsen, Executive Director, ThomasARTS

– Mike Walkenhorst, General Manager, xpedx, a Veritiv company

“I think of PIE when I think of Gina Girardi. Like Mary Ann with a coconut cream pie to lift the spirits, or Pie and Beer Day to include everyone, or well-rounded, and somehow infinite like 3.14159, the mathematical constant, the Greek letter Pi. But my own take on Gina is that she is Patient, Intuitive, and Efficient (PIE). As a successful businesswoman she offers solutions and insights that are effective and efficient and she is never pushy or arrogant which creates trust and respect. As the past president of AAF- UTAH, Gina brought a commanding confidence through her PIE way of being. The club made great progress under her leadership. Gina has that rare combination of smart and pleasant that we cultivate here in Utah – in our industry. Gina is one to watch, she is Professional, Inspiring and Exceptional. PIE to you, Gina!” – Bryn Ramjoué, Communications Director, Red Butte Garden “We can’t say enough good things about Gina Girardi! We are truly blessed to have her as a member of our team. Gina’s creativity coupled with her tireless work ethic and customer focus has been instrumental in establishing Veritiv as a company that can be counted on and trusted within the Salt Lake City design community. GinaGirardiCONG.pdf 1 2/20/15 3:06 PM Gina is well-known for planning and orchestrating events that have

– Brent J. Pulley, Sales Manager Printing Segment, xpedx, a Veritiv company

“Paper 101 with Gina! Twice a year that phrase is written on my calendar. (Yes, written because some of us still like the feel of a pen on paper.) And twice a year my students get to experience what I like to call “candy for designers.” Gina is the candy lady. For many years now, Gina has shared her knowledge of paper with my students in the Advanced Design class of the Visual Art & Design Department at Salt Lake Community College. Gina introduces these future graphic designers to the newest colors and trends in the paper industry. My students are more than eager to listen to Gina tout the paper industry’s amazing 30-year jump on sustainability as an industry standard of progress. At the end of every class, Gina prepares a swag bag for each student. The promotional pieces are sweet! It’s even better than candy. Gina imparts an excitement and love of a very important part of graphic design… the love of paper. Beyond Gina’s expertise in paper… she is just a wonderful person. I feel very happy and honored to congratulate Gina with winning the AAF-Utah Professional of the Year award.” – Kerry Gonzales, Associate Professor, Salt Lake Community College

C O N G R AT U L ATI ONS GI NA G IR A R D I C

A D PR O F E S S I O N A L O F THE Y EAR

CMY

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tally total awards

total gold

most awards

2014 - 85

2014 - 32

2014 - Richter7 - 20

2013 - 100

2013 - 43

2013 - Richter7 - 17

2012 - 82

2012 - 20

2012 - Fluid -

2011 - 74

2011 - 23

2011 - Richter7 - 11

2010 - 132

2010 - 42

2010 - Richter7 - 39

2009 - 126

2009 - 39

2009 - Richter7 - 47

2008 - 173

2008 - 39

2008 - Richter7 - 67

2007 - 221

2007 - 58

2007 - Richter7 - 65

2006 - 183

2006 - 42

2006 - Richter7 - 52

2005 - 154

2005 - 40

2005 - Richter7 - 39

2004 - 158

2001 - 23

2004 - W Communications - 62

2003 - 141

2003 - 37

2003 - Richter7 - 58

2002 - 163

2002 - 30

2002 - Richter7 - 41

2001 - 237

2001 - 61

2001 - Richter7 - 89

2014* Agency Richter7 Fluid R&R Partners Struck Penna Powers Faktory Super Top Secret MRM // McCann Love Communications Cosmic Pictures GumCo Saxton Horne JMills Entertainment 7D8 CHG Healthcare Services Impatient Cow ThomasARTS

best of show winners

total addys

total gold

total silver

no. of clients

20 17 8 7 5 5 4 4 3 3 2 2 1 1 1 1 1

4 11 5 3 2 0 3 0 1 0 1 1 1 0 0 0 0

16 6 3 4 3 5 1 4 2 3 1 1 0 1 1 1 1

5 5 3 6 4 1 2 4 2 1 2 2 1 1 1 1 1

*Note: The year reflects the year the work was created.

2014 - Wounded Warrior - You’re Not Alone - GumCo 2013 - Univ. of Oregon Recruit Site - Univ. of Oregon - Super Top Secret 2012 - Montgomery Tunnel Installation - Utah Office of Tourism - Struck 2011 - True Story - The Leonardo - Leonardo Launch Campaign - Two 2010 - StruckAxiom - Dreamworks Animation SKG - Flame It 2010 - Nathan Wigglesworth - BYU - Million Trees NYC 2009 - Ancestry.com - My Story Television 2009 - STUDENT AWARD- BYU - Doritos Guardians 2008 - For Design - Rare Method- Bocuse d’Or Brochure 2008 - For Advertising - Richter7- Hogle Zoo Poster Campaign 2007 - R&R Partners - Utah Symphony and Opera CDs 2006 - Colin Barrett - The Letterboxers 2005 - B/O/W/G - Napoleon Dynamite Campaign 2004 - Love Communications - UDOH, The Truth Tarot Cards 2003 - Richter7 - Rocky Point Haunted House Campaign 2002 - Crowell Advertising, Marketing & PR - ClearBra, “Disaster” 2001 - Richter7- Salt Lake Costume Company 2000 - Eric Gutierrez, Dave Larson, Tyler Gourley- Autosports of Utah 1999 - Smith Lyons Creative- xoutdoors.com

2014* Client

total total total addys gold silver Agency

8 AAF-Utah 8 Cocoa Metro 7 Utah’s Hogle Zoo 5 UT Dept of Alcohlic Beverage Control 5 Ed Kenley Ford 4 Campsaver Intermountain Healthcare 4 3 Publik 3 Sophos 2 Nickelodeon 2 WSU 2 DWR Utah System of Higher Ed 2 2 Utah Dept of Health

6 ADDY • american advertising awards utah winners book 2015 | a product of adnews publishing

8 1 3 4

0 7 4 1

Fluid Richter7 Richter7 R&R Partners

1 0 0 3 0 2 0 0 1 0

4 4 4 0 3 0 2 2 1 2

Fluid Richter7 Faktory Super Top Secret Cosmic Pictures Struck Fluid Penna Powers Love Comm R&R Partners

jeremy wold

photo by Mike Friberg

AAF-Utah centers itself around one thought, progressing advertising and all of advertising-related activities within Utah. We do this through speakers that we bring in, educational events, creating excuses for all of us to get to know each other better, government lobbying, student shadow day, portfolio reviews, and through the ADDYs. The ADDYs is our flagship event. What better way to show our collective progression than to recognize those among us that are pushing creative execution with concepts that present new ways of looking at marketing problems. This AAF-Utah ADDY Winners Book reads as the gallery of celebrated work from this past year, highlighting the very best advertising work that Utah has to offer. I, for one, am impressed with the creative work that this creative community puts out. What the ADDYs cannot do is show the blood, sweat and tears shed

8 ADDY • american advertising awards utah winners book 2015 | a product of adnews publishing

in the pursuit of elevated creative. This includes all of the concepts that were just the “perfect idea” that the internal or external client did not buy-off on. This includes the times that you left the office at 7 instead of 5 to refine your work. This includes the times that you left at midnight instead of 7. Creating and selling good creative is no easy task and that is one of the many reasons that winning an ADDY is so valuable. So, here’s to this year’s winners. Let’s celebrate the fine work done and push even harder for this coming year. We are collectively putting Utah on the creative map through welldeserved local, regional and national ADDY recognition. Jeremy Wold – President, Board of Directors, AAF-Utah 2015

addy judges 2015

MATT SORRELL Like some sort of advertising hussy, Matt Sorrell has tromped around the US at multiple world-class advertising agencies. He’s served as art director and wannabe writer at BBDO, TBWA\Chiat\ Day, Saatch & Saatchi, Hal Riney and now Wieden + Kennedy. He’s created work for Old Spice, HBO, Foot Locker, AT&T, Sprint, Gushers, Fruit by the Foot and probably some other ones too. His parents loved every single thing he made and some of his work was also liked by hot shots at the One Show, Cannes, the Clios, LIA, CA and the Addys.

JESSICA VOLLENDORF Jessica is the Brand Design Director at Nemo Design. She’s an ace visual strategist, putting her passion to work leading multidisciplinary teams as they create the look and feel of both new and existing brands. From everyday staples like Heinz and Wrigley to beauty products like Herbal Essences and CoverGirl all the way to sportswear brands like Nike and Patagonia, her client list runs long and strong. And unlike you, Jessica has paddled the entire length of the Grand Canyon. Judges’ photos by Jeff Bagley

DANIEL ANDREANI Daniel Andreani is the Executive Creative Director at I.d.e.a, a creative agency in San Diego. He leads a team of weird but driven creative folks who thrive on developing big, beautiful ideas that win national recognition, make their clients and partners super happy and generate lots of office high fives. Prior to I.d.e.a, Daniel worked as an art director, creative director and partner for agencies like TAXI, Sid Lee and BBDO. Over the years he has created awardwinning work for Red Bull, Pepsi, Chrysler, Campbell’s Soup, M&M’s, Coppertone, Dentyne Gum and J&J.

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AAF UTAH ADDY BEST OF SHOW 2015

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BEST OF SHOW

Entrant: GumCo Advertiser: Wounded Warrior Homes Title: You’re Not Alone Credits: Ed McCulloch, Director

10 ADDY ADDY• •american americanadvertising advertisingawards awardsutah utahwinners winnersbook book2015 2015| |aaproduct productofofadnews adnewspublishing publishing 10

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J U D G E S ’ C H O I C E AWA R D S

Daniel Andreani Entrant: Richter7 Advertiser: Cocoa Metro Title: Cocoa Metro Camouflage Kits campaign Credits: Mark Bangerter, Art Director / Illustrator; Gary Sume, Copywriter / Creative Director; Dave Newbold, Executive Creative Director; Cynthia Griffin, Production Manager

Matt Sorrell Entrant: R&R Partners Advertiser: Utah Department of Alcoholic Beverage Control Title: Ruin A Teen’s Story Movie Poster Campaign Credits: Alex Bell, Associate Creative Director / Illustrator; Kyle Curtis, Creative Director; C. Michael Foster, Senior Copywriter; Steve Wright, Group Account Director; Arnie DiGeorge, Executive Creative Director

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SPONSOR

J U D G E S ’ C H O I C E AWA R D S

Jessica Vollendorf Entrant: Richter7 Advertiser: Utah’s Hogle Zoo Title: Utah’s Hogle Zoo Campaign Credits: Mark Bangerter, Art Director; Gary Sume, Copywriter / Creative Director; Joey Chou, Illustrator; Maye Wimmer, Digital Designer / Programmer; Cynthia Griffin, Production Manager; Marcia Winn, Account Manager; Tal Harry, Account Supervisor; Nocturnal, Production / Animation; Dave Newbold, Executive Creative Director; Brandon Babb, Programmer; Jeremy Wold, Digital Project Manager; Clarke Jackman, Sound Engineer

BILLBOARD OF THE YEAR

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SPONSOR

A DV E RT I S I N G F O R T H E ARTS & SCIENCES 1 Gold ADDY® Award - Integrated Campaign

Entrant: Struck Advertiser: Nickelodoen Animation Studio Title: NAS Recruitment Video Credits: Brent Watts, Executive Creative Director; Tosh Brown, Design Director; Dave Bunnell, Russ Gray, Mike Torretta, Dan Christofferson, Lee Guile, Illustrators; Peder Singleton, Creative Production Director; Todd Downer, Production Designer; Heather Holt-Lister, Senior Producer; Jeannie Gasiewski, Producer

2 Gold ADDY® Award - Digital Advertising

Entrant: Richter7 Advertiser: Hogle Zoo Title: “Hungry Giraffe” banner ad

see page 13

Credits: Mark Bangerter, Art Director; Gary Sume, Copywriter / Creative Director; Joey Chou, Illustrator; Maye Wimmer, Digital Designer / Programmer; Cynthia Griffin, Production Manager; Marcia Winn, Account Manager; Tal Harry, Account Supervisor; Nocturnal, Production / Animation; Dave Newbold, Executive Creative Director; Brandon Babb, Programmer; Jeremy Wold, Digital Project Manager 3 Gold ADDY® Award – Out of Home

Entrant: Richter7 Advertiser: Utah’s Hogle Zoo Title: Hogle Zoo “Neck” billboard

see page 13

Credits: Mark Bangerter, Art Director; Gary Sume, Copywriter / Creative Director; Joey Chou, Illustrator; Dave Newbold, Executive Creative Director; Cynthia Griffin, Production Manager; Marcia Winn, Account Manager; Tal Harry, Account Supervisor 4 Gold ADDY® Award – Single Medium Campaign

Entrant: Richter7 Advertiser: Utah’s Hogle Zoo Title: Hogle Zoo African Savanna banner campaign

2-6

see page 13

Credits: Mark Bangerter, Art Director; Gary Sume, Copywriter / Creative Director; Joey Chou, Illustrator; Maye Wimmer, Digital, Designer / Programmer; Cynthia Griffin, Production Manager; Marcia Winn, Account Manager; Tal Harry, Account Supervisor; Nocturnal, Production / Animation; Dave Newbold, Executive Creative Director

C O L L AT E R A L

5 Silver ADDY® Award – Digital Ad

Entrant: Richter7 Advertiser: Utah’s Hogle Zoo Title: Hogle Zoo Lion Eyes banner ad

see page 13

Credits: Mark Bangerter, Art Director; Gary Sume, Copywriter / Creative Director; Joey Chou, Illustrator; Maye Wimmer, Digital Designer / Programmer; Cynthia Griffin, Production Manager; Marcia Winn, Account Manager; Tal Harry, Account Supervisor; Dave Newbold, Executive Creative Director; Brandon Babb, Programmer; Jeremy Wold, Digital Project Manager

6 Silver ADDY® Award – Single Medium Campaign

Entrant: Richter7 Advertiser: Utah’s Hogle Zoo Title: Hogle Zoo African Savanna poster campaign

see page 13

Credits: Mark Bangerter, Art Director; Gary Sume, Copywriter / Creative Director; Joey Chou, Illustrator; Cynthia Griffin, Production Manager; Marcia Winn, Account Manager; Tal Harry, Account Supervisor; Dave Newbold, Executive Creative Director

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C O L L AT E R A L

7 Gold ADDY® Award – Poster

Entrant: Fluid Advertiser: WSU Title: Dead Man’s Party Poster Credits: Brett Ferrin, Designer; Ryan Anderson, Creative Director

8 Silver ADDY® Award – Poster

Entrant: Fluid Advertiser: Pasture Road Title: Neigh Credits: Ryan Anderson, Art Director / Creative Director; Jeff Dunn, Ryan Kunz, Copywriters

9 Silver ADDY® Award – Poster

Entrant: GumCo Advertiser: One Wasatch Title: One Wasatch Poster Credits: Russ Gray, Illustrator

10 Silver ADDY® Award – Brochure

Entrant: Saxton Horne Communications Advertiser: Salt Lake Bees Title: 2013 Season Recap Credits: Timothy Peterson, Jordan Gough, Designers; Ben Barnes, Creative Director; Michael Shoenfeld, Brent Asay, Photographers

10 7

11 Silver ADDY® Award – Book

Entrant: Love Communications Advertiser: Utah System of Higher Education Title: Monte Book Credits: Preston Wood, Executive Creative Director; Katie Bradley Barrett, Creative Director; Colt J Bowden, Illustrator; Cameron Pinegar, Art Director; Chris Wells, Production; Kim Raap, Account Supervisor

12 Silver ADDY® Award – Event Material

Entrant: 7D8 Advertiser: UMOCA Title: UMOCA Diamond Horseshoe Roundup Credits: John Rees, Photographer; David Young Creative Director; Kent Miller, Designer

13 Silver ADDY® Award – Poster

Entrant: Richter7 Advertiser: Cocoa Metro Title: “Egg Plant” poster Credits: Mark Bangerter, Art Director; Gary Sume, Copywriter / Creative Director; Kendal Liddle, Photographer; Dave Newbold, Executive Creative Director; Cynthia Griffin, Production Manager

14 Silver ADDY® Award – Brochure Campaign

Entrant: Penna Powers Advertiser: Harmons Title: Food for Thought Campaign

see page 14

Credits: Christine Menges, Advertising Director; Erico Bisquera, Creative Director; Eric Larson, Senior Art Director / Photographer; Bobby Brinton, Senior Copywriter; Michelle Christensen, Designer; Ali Griffin, Designer; Suzy Eaton, Stylist 15 Silver ADDY® Award – Poster Campaign

Entrant: Fluid Advertiser: Creamies Title: Creamies Poster Campaign

see page 14

Credits: Ryan Anderson, Art Director / Creative Director; Jeff Dunn, Copywriter; Ryan Kunz, Copywriter

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S A L E S P RO M OT I O N

16 Gold ADDY® Award – Packaging

Entrant: Super Top Secret Advertiser: Publik Coffee Roasters Title: Publik Coffee Roasters Packaging Credits: Jared Strain, Partner / Creative Director

17 Silver ADDY® Award – Presentation

Entrant: Love Communications Advertiser: GOED Title: Promotional Video Credits: Tom Love & Scott Anderson, Executive Producers; Preston Wood, Creative Director / Producer; Chip Haskell, Creative Director / Writer / Producer; Shane Johnson, Editor / Producer / Director; Anthony Oliver & Jared McPherson, Editors; Aaron Evans, Account Manager

18 Silver ADDY® Award – Poster

Entrant: Richter7 Advertiser: Campsaver Title: “Mountain” poster Credits: Mark Bangerter, Art Director; Gary Sume, Copywriter / Creative Director; Brian Shultz Johnson, Illustrator; Dave Newbold, Executive Creative Director; Kendal Liddle, Art Director; Cynthia Griffin, Production Manager

19 Silver ADDY® Award – Poster

Entrant: Richter7 Advertiser: Campsaver Title: “Winter” poster Credits: See credits from #18

20 Silver ADDY® Award – Poster

Entrant: Richter7 Advertiser: Campsaver Title: “Desert” poster Credits: See credits from #18

21 Silver ADDY® Award – Campaign

Entrant: Richter7 Advertiser: Campsaver Title: Campaign Credits: See credits from #18

22 Silver ADDY® Award – POP

Entrant: Richter7 Advertiser: Cocoa Metro Title: “Endure” hang tag Credits: Mark Bangerter, Art Director; Gary Sume, Copywriter / Creative Director; Brian Shultz Johnson, Illustrator; Dave Newbold, Executive Creative Director; Kendal Liddle, Art Director; Cynthia Griffin, Production Manager

23 Silver ADDY® Award – POP

Entrant: Richter7 Advertiser: Cocoa Metro Title: “Bowel Blast” hang tag Credits: See credits from #22

24 Silver ADDY® Award – POP

Entrant: Richter7 Advertiser: Cocoa Metro Title: “Disguise” hang tag campaign Credits: See credits from #22

18-21

16 ADDY • american advertising awards utah winners book 2015 | a product of adnews publishing

22-24

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TELEVISION

25 25 Silver ADDY® Award – Local :30

Entrant: Faktory Advertiser: Intermountain Healthcare Title: Mission: Care Credits: Bryant Marcum, Copwriter / CD; Richard Oliver, Art Director / CD; Cole Webley, Director; Greg Keifer, Director; Saint Cloud, Production Company; Cosmic Pictures, Production Company

26 Silver ADDY® Award – Local :30

Entrant: Faktory Advertiser: Intermountain Healthcare Title: Mission: Helping Credits: see credits from #25

27 Silver ADDY® Award – Local :30

Entrant: Faktory Advertiser: Intermountain Healthcare Title: Mission: Serve Credits: see credits from #25

28 Silver ADDY® Award – Local :60 or more

Entrant: Faktory Advertiser: Primary Children’s Hospital Title: Driving Credits: Bryant Marcum, Copwriter / CD; Richard Oliver, Art Director / CD; Greg Keifer Director; Cosmic Pictures, Production Company

29 Silver ADDY® Award – Local, Campaign

Entrant: Faktory Advertiser: Intermountain Healthcare

see images 25-27 30

Title: Mission Campaign Credits: see credits from #25 30 Silver ADDY® Award – Local, Campaign

Entrant: ThomasArts Advertiser: Ken Garff Hyundai Title: The World’s Worst Negotiators Credits: Christopher Shill, Creative Director / Art Director; Spencer Dickson, Associate, Creative Director / Copywriter; Roderick A. Santiano, Director / Director of Photography; Chas Kelly, Editor; Cory Anderson, Producer; Jason Sargent, Account Supervisor

31 Silver ADDY® Award – Regional/National TV Single

Entrant: Struck Advertiser: Sinclair Title: More Than A Car Credits: Matt Anderson, Executive Creative Director / Copywriter; Dave Bunnell, Sr., Art Director; Chris George, Art Director; Cole Webley, Director; Ashkan Memarian, Editor; Kylie Kullack, Account Supervisor; Craig Steiner, Producer

32 Silver ADDY® Award – Regional/National TV Campaign

Entrant: Struck Advertiser: Utah Office of Tourism Title: The Greatest Broadcast Campaign Credits: Camp 4 Collective, Broadcast and Video Production; Alexandra Fuller, Creative Director / Copywriter; – Website, Broadcast, Print, Digital Ads, Outdoor; Anson Fogel & Tim Kemple Video Directors, DPs; Chris George, Art Director; Lindsey Morris and Todd Downer, Creative Production Artists; Kelly McClelland, Jeremy Chase & Stevie Meier, Account Managers, Account Directors and Producers (all elements of campaign)

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D I G I TA L A D V E R T I S I N G 33 Gold ADDY® Award - Website

Entrant: Super Top Secret Advertiser: Publik Coffee Roasters Title: Publik Coffee Roasters Website Credits: Aaron Sather Partner / Interactive Director; Chris Kelly, Developer; Josh Batchelor, Director of Development; Roxanne Hutchens, Interactive Producer

34 Gold ADDY® Award - Internet Commercial

Entrant: JMills Entertainment Advertiser: JMills Entertainment

see page 19

Title: Mortal Passion - Blood of Work Credits: Jeremy Miller, Director / Cinematographer / Editor; Mike Eldredge, Cinematographer / Editor 35 Gold ADDY® Award - Internet Commercial

Entrant: Struck Advertiser: Nickelodoen Animation Studio Title: NAS Recruitment Video Credits: Brent Watts, Executive Creative Director; Dave Bunnell, Senior Art Director / llustrator; Tosh Brown & Chris George, Senior Designer; Andy Smith, Account Director; Craig Steiner Producer

see page 14

36 Silver ADDY® Award - Internet Commercial

Entrant: MRM // McCann Advertiser: Verizon Title: Powerful Connections launch video Credits: Brian Deaver Exec. Creative Director; Jon Guest, Art Director; Josh Ormond Sr., Copywriter; Linda Hart Producer

37 Silver ADDY® Award - Internet Commercial

Entrant: MRM // McCann Advertiser: Cisco Title: Collaboration Asks Credits: Ryan Brown Group, Creative Director; Joe Bartenhagen, Terry Urruty Assoc Creative Directors; Mike Hall, Art Director; Matt Reschke, TJ Lowther, Josh Barnes, Copywriters

38 Silver ADDY® Award - Internet Commercial

Entrant: Cosmic Pictures Advertiser: Sophos Title: Simple Objects

39 Silver ADDY® Award - Internet Commercial

Entrant: Cosmic Pictures Advertiser: Sophos Title: IT Rockstar

40 Silver ADDY® Award - Internet Commercial

Entrant: Cosmic Pictures Advertiser: Sophos Title: Sys Admin Day

41 Silver ADDY® Award - Internet Commercial

Entrant: Penna Powers Advertiser: DWR Title: STD of the Sea Video

see image for video on page 20

Credits: Christina Davis, Public Involvement / Account Manager; Erico Bisquera, Creative Director; Kenny Hammond, Senior Art Director; Bobby Brinton, Senior Copywriter; Tyson Holtkamp, Multimedia Producer; Eric Larson, Videographer 42 Silver ADDY® Award - Internet Commercial

Entrant: Impatient Cow Productions Advertiser: Make-A-Wish Title: Mikey & Mia Contributor: Jon Foster, Executive Producer; Elliot Cutler, Director; Jake Bastian, Cinematographer; Nathan Buchanan, Postproduction Supervisor; Arnie Mecham, Chief Animator; Ivan Ward, Associate Producer; Alex Harris, Editor

43 Silver ADDY® Award - Internet Commercial

Entrant: Struck Advertiser: Bork Title: Superbowl Bork Blaster Credits: Matt Anderson, Executive Creative Director; Patrick Sullivan, Developer; Abe Levin, Interactive Design Director; Regina Smith, Senior Interactive Designer; Dave Bunnell, Art Director / Illustrator; Robyn Reynolds, Interactive Producer; John Gross, Director of Account Services

18 ADDY • american advertising awards utah winners book 2015 | a product of adnews publishing

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RADIO

44 Silver ADDY® Award – Local :30

Entrant: Richter7 Advertiser: Questar Gas Title: Questar “Experts” radio Credits: Gary Sume, Copywriter / Producer; Dave Newbold, Creative Director; Clarke Jackman, Audio Engineer; Metcom Studios, Production Studio; Marcia Winn, Account Manager

45 Silver ADDY® Award – Local, Campaign

Entrant: Fluid Advertiser: Ed Kenley Ford Title: Ed Kenley Ford Radio Campaign Credits: Jeff Dunn, Copywriter; Ryan Anderson, Creative Director

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46 Gold ADDY® Award – Digital Advertising

see full size images for video on page 10 Entrant: GumCo Advertiser: Wounded Warrior Homes Title: Veteran Suicide Credits: GumCo, Ed McCulloch, Director

47 Gold ADDY® Award – TV

Entrant: Penna Powers Advertiser: UDOT Title: UDOT Zero Fatalities Twist TV Credits: Christine Menges, Advertising Director; Erico Bisquera, Creative Director; Eric Larson, Senior Art Director; Bobby Brinton, Senior Copywriter; Impatient Cow, Production Company

48 Gold ADDY® Award – Digital Advertising

Entrant: Penna Powers Advertiser: UCAIR Title: UCAIR Wood Burning Tandem Ads Credits: Justin Smart, Public Involvement Director; Crystal McMillan, Associate Account Manager; Erico Bisquera, Creative Director; Eric Larson, Senior Art Director; Bobby Brinton, Senior Copywriter; Tyson Holtkamp, Multimedia Producer; Jon Manning, Senior Developer

49 Silver ADDY® Award – Integrated Campaign

Entrant: Penna Powers Advertiser: DWR Title: DWR STD of the Sea Credits: Christina Davis, Public Involvement Account Manager; Erico Bisquera, Creative Director; Kenny Hammond, Senior Art Director; Bobby Brinton, Senior Copywriter; Jarom Higley, Developer; Tyson Holtkamp, Multimedia Producer; Eric Larson, Videographer; Jon Manning, Motion Graphics / Developer

50 Silver ADDY® Award – Campaign

Entrant: R&R Partners Advertiser: Utah Department of Health Title: “Tobacco Health Risks” Radio Campaign Credits: Kyle Curtis, Creative Director / Copywriter; Ryan Izant, C. Michael Foster, Clark Jackman, Producers; Arnie DiGeorge, Executive Creative Director; Megan Griffin, Senior Brand Manager; Becca Sedler, Brand Manager 48

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PUBLIC SERVICE

51 51 Gold ADDY® Award – Campaign

see full size images for video on page 12 Entrant: R&R Partners Advertiser: Utah Department of Alcoholic Beverage Control Title: Ruin A Teen’s Story Movie Poster Campaign Credits: Alex Bell Associate, Creative Director / Illustrator; Kyle Curtis, Creative Director; C. Michael Foster, Senior Copywriter; Steve Wright Group Account Director; Arnie DiGeorge, Executive Creative Director

52 Gold ADDY® Award – Non-traditional

Entrant: R&R Partners Advertiser: Governor’s Water Conservation Team Title: Real Salt Lake Grassy Fountains Credits: Brett Smith, Designer / Producer Ryan Izant, Copywriter; Kyle Curtis, Creative Director; Lisa May, Senior Brand Manager; Arnie DiGeorge, Executive Creative Director

53 Silver ADDY® Award – Non-traditional

Entrant: R&R Partners Advertiser: Utah Department of Alcoholic Beverage Control Title: U.S. Ski Team Park City Non-Traditional Credits: Ryan Izant, Designer; Kyle Curtis, Creative Director; Alex Bell Associate, Creative Director; Steve Wright, Group Account Director; Arnie DiGeorge, Executive Creative Director; Debbie Bennett Producer

54 Silver ADDY® Award – Campaign

Entrant: R&R Partners Advertiser: Utah Department of Health Title: Life Is Short Enough Outdoor Campaign Credits: Chris DeNinno, Associate Creative Director; Vince Murray, Associate Creative Director; Alex Bell, Associate Creative Director; Kyle Curtis, Creative Director; Megan Griffin, Senior Brand Manager; Becca Sedler, Brand Manager; Arnie DiGeorge, Executive Creative Director

55 Silver ADDY® Award – Campaign

Entrant: MRM // McCann Advertiser: The Children’s Center Title: Hootenanny Gallivan Credits: Joe Bartenhagen, Assoc. Creative Director; Bergendi Hatch, Art Director; Brian Deaver Exec. Creative Director

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SPONSOR

A DV E R T I S I N G I N D U S T RY S E L F - P RO M OT I O N

The Evolution of Christmas Ugly

56 Gold ADDY® Award – Announcement

Entrant: Saxton Horne Communications Advertiser: Saxton Horne Communications Title: The Evolution of Christmas Ugly Credits: James Kenison, Art Director / Illustrator; Kara Baxter, Copywriter; Brooks Briggs, Brian McDonough, Creative Directors; Morgan Thibodeaux, Assistant Account Excecutive

57 Gold ADDY® Award – Ad Club

Entrant: Fluid Advertiser: AAF-Utah Title: AAF-Utah Poster – Dog-Eat-Dog Credits: Ryan Anderson, Art Director / Creative Director; David Habben, Illustrator

Tracing the Origins of the Abominable Christmas Sweater—a Scientific Analysis by Saxton Horne Communications

Christmas sweaters weren’t all tinsel and knit appliques in the beginning. No, no.

Baaaaa baa baaa baa baa DNA baaaa baa baaa ancestry baaaa.

It took decades of evolution to achieve the level of hideousness we admire today. After minutes of scientific research, we believe these uncomfortably tacky masterpieces were developed through generations of cross-pollination, genetic mutations, and a little bit of Christmas magic. So, wrap yourself in some holiday spirit and enjoy with us: The Evolution of Christmas Ugly.

NAVY UNIFORM

ZOOKEEPERS UNIFORM

VIKING COAT

SHEEP’S WOOL

UMBRELLA SHERLOCK COAT

Perhaps the most shocking revelation in this genealogical research is identification of an early forefather: the Umbrella. Studies indicate the Umbrella is the origin of powerful familial traits, such as “weather repellent” and “only seasonally appropriate.”

It may not be pretty, but it’s family. And that’s what the holidays are all about. So thanks for being part of ours! Happy Holidays from Saxton Horne

SCOUT UNIFORM

NORDIC JUMPER

HOBO COAT

Here we find the first sign of the distinctive holiday gene being expressed. Of note: The cotton and wool ancestry of the Snowflake Sweater have combined to produce a plush and comfy textile. The sweater’s cheerful pattern remains a prominent feature in descendants.

RAIN SLICKER

HAZMAT SUIT

As the Hobo Coat becomes part of the second generation, we see a shift from frivolous comfort to economic prudence. Perhaps initially introduced by necessity, great-grandchildren of the Hobo Coat express this superfluous gene in the form of thrifty adornment.

58 Gold ADDY® Award – Ad Club

Entrant: Fluid Advertiser: AAF-Utah Title: AAF-Utah Poster – Fight Like A Dog Credits: Ryan Anderson, Art Director / Creative Director; Alex Nabaum, Illustrator

LUMBERJACK SHIRT

CLASSIC CHRISTMAS SWEATER

BATHROBE

FUR-LINED COAT Affinity for luxury possibly inherited from father

Entrant: Fluid Advertiser: AAF-Utah Title: AAF-Utah Poster – Dog and Pony Credits: Ryan Anderson, Art Director / Creative Director; Christopher Thornock, Illustrator

JOLLY MENACE SWEATER

SNOWFLAKE SWEATER

SANTA CLAUS COAT

CLOWN SUIT

DRESS SHIRT AND TIE

DNA sequencing reveals a disease located in base pairs that normally control tackiness and social responsibility. Unfortunately, once the disease is introduced, gauche mutations inevitably pass to future generations.

DEATH METAL T-SHIRT

59 Gold ADDY® Award – Ad Club

1978 VANCOUVER CANUCKS HOCKEY SWEATER Canadian mutation

Children of the Death Metal Tee indicate that the t-shirt gene is, in fact, recessive. Progenitors did inherent paternal cynicism, but dominantly express maternal holiday spirit, still in sweater form.

CHRISTMAS REX SWEATER

JACK-O-SWEATER

DOG SWEATER

SEASONAL STRIPES SWEATER

“ELF YOU” SWEATER

CLASSIC REINDEER SWEATER

HAWAIIAN SHIRT

DRAGON KIMONO

Existence as yet unconfirmed

FAUX CHRISTMAS SWEATER T-SHIRT

STOCKINGS HUNG WITH CARE SWEATER

CHRISTMAS VEST

BLACK SANTA SWEATER

Legally adopted

60 Gold ADDY® Award – Single Medium Campaign

PHYSICAL PROTUBERANCES CHRISTMAS SWEATER Features unidentifiable appendages

9 3 5 0 S o u t h 1 5 0 E a s t , S u i t e 9 5 0 , S a n d y, U T 8 4 0 7 0

801 304 1000

saxtonhorne.com

See full size images on page 24 Entrant: Fluid Advertiser: AAF-Utah Title: AAF Utah Poster Campaign Credits: Ryan Anderson, Art Director / Creative Director; David Habben, Alex Nabaum, Christopher Thornock, Illustrators; 61 Silver ADDY® Award – Single Medium Campaign

57-59

Entrant: MRM // McCann Advertiser: MRM // McCann Title: Pioneer Day Credits: Brian Deaver Exec, Creative Director; Joe Bartenhagen Assoc. Creative Director; Bergendi Hatch, Art Director

N O N - T R A D I T I O N A L A DV E RT I S I N G

62 Gold ADDY® Award – Single

Entrant: Richter7 Advertiser: Cocoa Metro Title: Cocoa Metro “Artichoke” kit Credits: Mark Bangerter, Art Director / Illustrator; Gary Sume, Copywriter / Creative Director; Dave Newbold, Executive Creative Director; Cynthia Griffin, Production Manager

63 Silver ADDY® Award – Single

Entrant: Richter7 Advertiser: Cocoa Metro Title: Cocoa Metro “Chicken Stock” kit Credits: See credits from #62

64 Silver ADDY® Award – Single

Entrant: Richter7 Advertiser: Cocoa Metro Title: Cocoa Metro “Baking Soda” kit Credits: See credits from #62

65 Silver ADDY® Award – Campaign

Entrant: Richter7 Advertiser: Cocoa Metro Title: Cocoa Metro Camouflage Kits campaign Credits: See credits from #62

See full size images on page 12

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SPONSOR

O U T- O F - H O M E

66 Gold ADDY® Award – Outdoor Board

Entrant: Fluid Advertiser: Ed Kenley Ford Title: Ed Kenley Billboard – Arms Twisted Credits: Frank Imler, Art Director; Jeff Dunn, Copywriter; Ryan Anderson, Creative Director

67 Silver ADDY® Award – Outdoor Board

Entrant: Fluid Advertiser: Ed Kenley Ford Title: Ed Kenley Billboard – Brows Beaten Credits: see credits for # 66

66-68, 70

68 Silver ADDY® Award – Campaign

Entrant: Fluid Advertiser: Ed Kenley Ford Title: Ed Kenley Billboard Campaign Credits: see credits for # 66

69 Silver ADDY® Award – Campaign

Entrant: Super Top Secret Advertiser: Powder Mountain Resort Title: Power Mountain Billboards 2014 Credits: Jared Strain Partner / Design Director; Shawn LeBontillier, Art Director; Tanner Capua, Art Director; Ryan Martindale, Partner / Creative Director; Jake Gunderson, Senior Copywriter; Ty Hayward, Copywriter; Joe Shaner, Copywriter

I N T E G R AT E D C A M PA I G N S

70 Silver ADDY® Award – Consumer Local

Entrant: Fluid Advertiser: Ed Kenley Ford Title: Ed Kenley Ford Integrated Campaign Credits: Frank Imler, Art Director; Jeff Dunn, Copywriter; Ryan Anderson, Creative Director

Be (seen) more

Reach the most upscale, educated and loyal audience on television. Promote your brand, build goodwill and support KUED. Sponsor the quality PBS programs on KUED 7.

Call

the KUED Development Department for pricing information.

801-581-4302

When you’re under the gun, call on Volsic Creative for special projects. For overload. Or as a creative resource to save the day when you’re out of ideas. Volsic Creative works with ongoing clients, ad agencies, in-house

a product of adnews publishing | american advertising awards utah winners book 2015 • ADDY 23

E L E M E N TS O F A DV E RT I S I N G

71 Gold ADDY® Award – Illustration, Single

71 & 74

Entrant: Fluid Advertiser: AAF-Utah Title: AAF-Utah Poster - Dog and Pony Credits: Ryan Anderson, Art Director / Creative Director; Christopher Thornock, Illustrator

72 Gold ADDY® Award – Illustration, Single

Entrant: Fluid Advertiser: AAF-Utah Title: AAF Utah Poster - Dog eat Dog Credits: Ryan Anderson, Art Director / Creative Director; David Habben, Illustrator

73 Gold ADDY® Award – Illustration, Single

Entrant: Fluid Advertiser: AAF-Utah Title: AAF-Utah Poster - Fight like a Dog Credits: Ryan Anderson, Art Director / Creative Director; Alex Nabaum, Illustrator

74 Gold ADDY® Award – Illustration, Campaign

Entrant: Fluid Advertiser: AAF-Utah Title: AAF-Utah Poster Illustration Campaign Credits: Ryan Anderson, Art Director / Creative Director; Christopher Thornock, Illustrator; Alex Nabaum, Illustrator; David Habben, Illustrator

75 Gold ADDY® Award – Illustration

Entrant: Fluid Advertiser: WSU Title: Dead Man’s Party Poster Credits: Brett Ferrin, Designer; Ryan Anderson, Creative Director

72 & 74

76 Gold ADDY® Award – Logo

Entrant: Super Top Secret Advertiser: Publik Coffee Roasters Title: Publik Coffee Roasters – Logo Design Credits: Jared Strain Partner / Creative Director; Shawn LeBontillier, Art Director; Tanner Capua, Art Director

77 Silver ADDY® Award – Copywriting

Entrant: CHG Healthcare Services Advertiser: CHG Healthcare Services Title: Talent Acquisition Posters Credits: Reid Thorpe, Creative Director; Jan Allen, Art Director

78 Silver ADDY® Award – Illustration, Single

see images on page 13 Entrant: Richter7 Advertiser: Utah’s Hogle Title: Zoo Hogle Zoo “Giraffe” illustration Credits: Mark Bangerter, Art Director; Gary Sume, Creative Director; Joey Chou, Illustrator; Dave Newbold, Executive Creative Director; Cynthia Griffin, Production Manager Marcia Winn, Account Manager Tal Harry, Account Supervisor

NOTICE 73 & 74

79 Silver ADDY® Award – Illustration, Single

see images on page 13 Entrant: Richter7 Advertiser: Utah’s Hogle Zoo Title: Hogle Zoo “Lion” illustration Credits: Mark Bangerter, Art Director; Gary Sume, Creative Director; Joey Chou, Illustrator; Dave Newbold, Executive Creative Director; Cynthia Griffin, Production Manager Marcia Winn, Account Manager Tal Harry, Account Supervisor

DON’T TALK TO STRANGERS. OR REFER THEM TO WORK HERE.

When a position in our company opens, some suggestions to fill it are admittedly better than others. The best ones are people you know well, rather than a name chosen at random from a phone you found on the bus.

As a general rule, please think of candidates who complement our culture; have the appropriate skills, education and experience; are coachable and positive; and work well in a team.

7362-0914

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E L E M E N TS O F A DV E RT I S I N G

80 Gold ADDY® Award – Illustration

78 & 79

81 Gold ADDY® Award – Cinematography

Entrant: Struck Advertiser: glasses.com Title: Isaac Credits: Matt Anderson, Executive Creative Director; Dave Bunnell, Senior Art Director; Chase Doutre, Copywriter; Craig Steiner, Agency Producer; Jeremy Chase, Account Director; Society, Production Company; Harry Calboom, Executive Producer; Sean Pecknold, Director; Zia Mohajerjasbi, DP; Foundation, Post-Production

82 Gold ADDY® Award – Illustration, Single

see page 12 Entrant: R&R Partners Advertiser: Ut Dept of Alcoholic Beverage Control Title: Ruin A Teen’s Story – Potter Credits: Alex Bell, Associate Creative Director / Illustrator; Kyle Curtis, Creative Director; C. Michael Foster, Senior Copywriter; Steve Wright, Group Account Director; Arnie DiGeorge, Executive Creative Director

83 Gold ADDY® Award – Illustration, Single

see page 12 Entrant: R&R Partners Advertiser: Ut Dept of Alcoholic Beverage Control Title: Ruin A Teen’s Story – Twilight Credits: see credits for #82

84 Gold ADDY® Award – Illustration, Single

see page 12 Entrant: R&R Partners Advertiser: Ut Dept of Alcoholic Beverage Control Title: Ruin A Teen’s Story – Hunger Games Credits: see credits for #82

85 Silver ADDY® Award – Interface & Navigation

Entrant: Struck Advertiser: i.am+ Title: PULS Digital Interface Design Credits: Brent Watts, Executive Creative Director; Tosh Brown, Design Director; Heather Holt Lister, Producer; Andy Smith; Account Director

82, 83, 84

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SPONSOR

STUDENT

INTEGRATED CAMPAIGNS – Consumer

86 Award: Gold ADDY® Award

Entrant: Spencer Ashton and Ryan Kent, BYU Title: Silk, Every Man Must Be Weaned Credits: Spencer Ashton, Copywriter; Ryan Kent, Art Director

87 Award: Gold ADDY® Award

Entrant: Alex Thompson and Drew Botcherby, BYU Title: Columbia Sportswear Credits: Alex Thompson, Art Director; Drew Botcherby, Copywriter; McKenzie Thompson, Photographer / Videographer

88 Award: Silver ADDY® Award

Entrant: BYU AdLab Title: Salt & Straw Credits: Nathan Daniels, Art Director; Mark Carlson, Copywriter

TELEVSION – Single

89 Award: Silver ADDY® Award

Entrant: Nick Dixon and Brandon Robinson, BYU Title: Going Against the Grain Credits: Brandon Robinson, Creative Director; Nick Dixon, Director / Producer; Willem Kampenhout, Director of Photography

To the critics who swore my fifth would never catch on; Enjoy your vanilla. Unconeventional.

90 Award: Silver ADDY® Award

Entrant: Brigham Young University Title: Splat Credits: Ryan Kent, Art Director; Kenton McRae, Copywriter; Nick Dixon, Director; Cassie Hiatt, Producer

COLLATERAL MATERIAL – Single

91 Award: Silver ADDY® Award

Entrant: BYU AdLab Title: Moleskine Credits: Emily Ludlow, Designer

DIGITAL ADVERTISING – Online Advertising 92 Award: Gold ADDY® Award

Entrant: BYU AdLab Title: Right Trigger Credits: Dustin Locke, Art Director; Ryan Siepert, Copywriter; Cameron Soane, Art Director; Megan Machen, Copywriter; Chase Hilton, Copywriter; David Miller, Art Director; Kendal Tingey, Copywriter; Camille Hansen, Copywriter; Brock Beeson, Art Director; Spencer Ashton, Copywriter; Rebecca Campbell, Art Director; Timothy Colvin, Account Manager

93 Award: Silver ADDY® Award

Entrant: Brandon Robinson, BYU Title: Wear Your World Credits: Brandon Robinson, Creative Director

ELEMENTS OF ADVERTISING – Cinematography

94 Award: Silver ADDY® Award

Entrant: BYU AdLab Title: Red Yeti EP Promo Credits: Stephen Aldridge, Director / Editor / Cinematographer 95 Award: Silver ADDY® Award Entrant: BYU AdLab Title: Lock & Key Credits: Stephen Aldridge, Director of Photography; Kevin Dazet, Director / Set Designer; Andrew Maxfield, Director / Producer/Writer; Larry Maxfield, Set Designer; Caitlin Connolly, Wardrobist / Stylist; Leslie Duke, Wardrobist/Stylist 26 ADDY • american advertising awards utah winners book 2015 | a product of adnews publishing

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