adnews 2015 creative annual by adnews magazine

Creative Services Annual 2015 departments 4 6 7 7 8

publisher’s notes news briefs we like small q&a stephen hales tribute creative showcase

creative showcase online visit adnewsonline.com for an expanded view of creative showcase

features 12 volt

marketing - new space, new leadership 14 susie mccarty traverses 40 years of mccarty 15 vickie panek’s tmg on two decades of talent 16 tom love - aaf’s silver medal star for 2015 19 michael foster receives posthumous silver medal 13 richter7

Objective

directories d agency a 23 brand development 24 graphic and web design - illustration 26 direct response 27 interactive 28 media buyers 29 public relations 30 marketing research 30 social media

Richter7

Publisher / Editor: susen sawatzki • susen@adnewsonline.com Cover Illustration: dung hoang • hoang@shaolinfury.com Printing and Mailing: advantage utah • advantageinc.com a d n ew s p 801.532.1325 www.adnewsonline.com No responsibility is assumed by the publisher for its accuracy or completeness. All rights reserved.

Spencer Loveless

Hales Creative Saxton / Horne

creative annual 2015

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publisher’s notes susen sawatzki adnews is making a subtle change in the format of publishing beginning with this edition and evolving with each subsequent edition. You may have noticed that the name on the edition is “Creative Services Annual” rather than Autumn or Q4. There shall remain four basic editions annually with each taking a focus on a segment of the creative industry. However, the release of the editions will coincide with events in the industry. The fifth edition is the American Advertising Awards—the ADDY Winners Book edition that breaks and is distributed at the ADDY Awards Gala that usually takes place in February or early March. The ADDY Winners Book also enjoys the general circulation of the regular adnews editions. The adnews Film Annual breaks in coincidence with the Sundance Film Festival

every January and enjoys distribution there via the Utah Film Commission’s hospitality headquarters, as well as adnews’ regular mailed distribution. We are exploring partnerships to add one or more events to align with in order to add presence and circulation to the other editions: Creative Services Annual, Print Annual, Media Annual. If you have ideas, I welcome them with open arms. The new and improved web site, adnewsonline.com will launch some time towards the end of 2015. The site is designed to be the virtual Marketplace for Creative Thinking. It invites you to go there often and see creative selections in the Creative Showcase, search for creative partnerships through the Creative Searches tool and see News Briefs in a timely manner. This new digital platform will be supported by e-adnews, an opt-in email messenger to deliver breaking and fresh news about this wild and exciting industry as well as a more robust commitment to social media so we meet you where you live and keep you entertained, informed and inspired.

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creative annual 2015

The other outlet for adnews is its digital edition on ISSUU. It is an amazing phenomenon that the readership on that platform has nearly doubled the mail-out quantity of each edition in 2014 and 2015. It is easy to measure the amount of people who have peered into the pages of adnews on ISSUU—often in the 11,000 range—but really, after the 7,500 editions are printed and mailed out, who’s to say how many people have physically “visited” an edition that arrives to an office? I can tell you how many I mailed, I cannot tell you what is typically known as “pass-along”. So unless I can prove it, I don’t talk about it. But the bottom line is that this enticing industry and the ads and stories that unveil the mysteries associated with the creative industry are intriguing and it’s you and your wondrous creations that make the pages of adnews worthy of its growing readership. We realize that one of the highest values of adnews is connecting people within an industry who often never have the opportunity to meet and discover one another. It is in the spirit of building community through the offering of synergistic resources that adnews is adding topical annuals to its portfolio. For 2016, we will add Utah Educated, an annual that provides resources to three major segments: 1- Employers looking for interns as well as workforce; 2- Educational Institutions looking to align with employers for curriculum advancement and accelerated placement; 3- Enrollees ranging from post high school to seasoned professionals looking to ratchet up for career advancement and enhanced relevance. The Utah Educated edition will be rich with side-by-side matrices illustrating the different educational programs, certificates, degrees with time frames, range of costs and placement potential. In Utah, as well as nationwide, the workforce supply pipeline is at a trickle while the demand is exploding exponentially. I believe the adnews edition of Utah Educated and its digital and web platform will collect and intelligently aggregate the details of the challenge to optimize population while meeting the demands of the technology sector that the Governor’s Office of Economic Development and the Economic Development Corporation of Utah are successfully growing.

news briefs UTAH’S TOURISM, FILM AND GLOBAL BRANDING ACCOUNT AWARDED TO STRUCK / LOVE

PRODUCTION BEGINS FOR ABC’S BLOOD AND OIL AND HBO SERIES

UT The decision was final end of day, June

Fall in Utah this year hosts production of ABC’s Blood and Oil’s remaining 12 episodes following the pilot which was shot earlier this year.

26 to award the Tourism portion of the Utah Office of Tourism, Film and Global Branding to the incumbent team of Struck and Love Communications. Vicki Varela, managing director for the Office of Tourism, Film and Global Branding said, “Utah’s tourism advertising firm has the privilege of promoting one of the most beautiful places on earth. We took this RFP process very seriously, and so did the firms that applied. We were impressed by the creative ideas and strategic thinking of the applicants. Our renewed partnership with Struck enables us to take all of our work to the next level, building on Utah’s $7.4 billion tourism economy.” Struck handles creative development and strategy with Love Communications responsible for media buying. This partnership has seen significant success over the past three years of The Mighty 5 campaign. In addition to the economic growth seen during the campaign, the campaign has received several prestigious industry awards, including two US Travel ESTO Mercury Awards and back-to-back platinum Adrian awards. Prior to The Mighty 5, the duo was highly recognized for the unprecedented Montgomery Tunnel graphics mimicking Southern Utah’s Arches national park inside a San Francisco commuter tunnel. Struck has been the ad agency of record for the Utah Office of Tourism since 2005. Their contract was renewed for a three-year term in 2012. This new contract is for five years—a practice being adopted by Utah’s State Purchasing department. A request for proposal went out in early April and a committee of nine individuals made up of Department of Tourism staff and board members reviewed some 900 pages of written proposals. The initial list of seven contenders was narrowed to three and Struck/Love chosen from there. The initial list included Super Top Secret, GumCo, Rain, with co-finalists, Richter7 and Riester. “It’s truly a privilege to continue our 10-year partnership with the Utah Office of Tourism. It’s an exciting challenge to build upon the success we’ve shared with the UOT, and evolve the marketing to inspire more travelers to discover the state,” said Jeremy Chase, director of Client Services at Struck. “I started on the Utah Office of Tourism account with the conception of The Mighty 5 campaign three years ago and, in the time

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since, the account has become a natural extension of my identity. I love this work. All of us on this team love sharing the joy and thrill and wonder of experiencing Utah. At Struck, we greatly value and respect our relationship with UOT, so we poured our passion and our intellect into this latest RFP opportunity. We knew the responses from the other creative agencies would be smart and substantial, and we’re grateful to them for inspiring us to push the limits of our own response in order to best represent this place that we all love,” said Alexandra Fuller, creative director at Struck. “We’re thrilled with this outcome, obviously, and delighted to have the continued opportunity to bring our passion and thinking to the cause. Promoting the amazing state of Utah is a genuine source of pride for our agency,” said Tom Love, president and founding partner of Love Communications. “It’s been a tremendous relationship for us, both with the Utah Office of Tourism and with our friends at Struck.” “It was an honor to be involved in the bid for the Utah Office of Tourism,” said Tal Harry, Richter7 president. “With our deep history in travel and tourism, we generated multiple breakthrough ideas to build on Utah’s Life Elevated brand, and found difficulty in narrowing it to just one for the oral presentation. I’m incredibly proud of the effort of our team.” “The Utah Office of Tourism has been very effective with its Mighty 5 campaign. It was an honor to share our perspective with their esteemed committee of tourism industry leaders. We appreciate their contributions to Utah’s economy and wish them continued success,” said Tim Riester, CEO. David Williams, associate managing director for the Office of Tourism, Film and Global Branding said, “We really appreciate all the time and effort of the agencies that applied. Some of the agencies currently work with other partners of the state and we look forward to working together to promote the State of Utah.” Jay Kinghorn, director of communications and digital strategy for the Office of Tourism, Film and Global Branding said, “We’re excited to continue this partnership with Struck/Love to continue to evolve our digital marketing strategy and diversify our promotion of the state through year-round digital efforts. This allows us the flexibility to represent the state more broadly and to target specific visitors with activity, seasonal as well as destination-based messaging.”

The Utah Film Commission is eager to forge a lasting relationship with networks as a long-running television series stabilizes the job base in Utah’s film industry and brings revenue to the state. Utah also caught HBO’s eye for two series, Westworld a series created by screen writer Jonathan Nolan (The Dark Knight and Interstellar) starring Anthony Hopkins, Ed Harris and Evan Rachel Wood, and Mosaic created and directed by Steven Soderbergh (Contagion, Oceans Eleven and Erin Brockovich). The Governor’s Office of Economic Development approved tax incentives for the productions that expect to spend more than $44 million for the duration of the collective productions. Earlier in the year, Utah hosted feature film, Code of Honor starring Steven Seagal and two indie projects, Tim Timmerman: Hope for America and Being Charlie which starred Rob Riener.

ELI KIRK BLENDS WITH RISER Eli Kirk acquired Riser, a Utah-based creative agency that produces work for global brands ranging from Disney and Pepsico to National Geographic and Google. Through the acquisition, which was formalized on August 1, the two agencies are now housed together in Provo, forming a 67-person team that will fuse Eli Kirk’s approach to brand development, comprehensive marketing strategy and interactive capabilities with Riser’s deep creative experience, industry leadership and national audience. “This move strengthens our profile as one of the top marketing and creative firms in the region,” said Eli Kirk CEO Lance Black. “Through the union of our talented teams and their combined experience and expertise, we stand better poised than ever to serve Utah’s best companies while expanding the breadth of work available to Riser’s national client base.” As part of the acquisition, Riser CEO Michael Janda, who brings more than 20 years of experience as a designer and agency executive, has joined the company’s management team as an equity partner and chief creative officer. In that role, he will oversee creative work for all of the agency’s clients.

adnews

Q&A Big Things from WeLikeSmall

Creating a first-of-its-kind collaborative crowd-sourcing platform that would allow students and the US military to work together on projects is no small task. Being asked to document the whole process from multiple locations across the entire country while building and implementing said platform feels enormous. Putting these gargantuan tasks in the hands of a company that prides itself on its diminutive nature seems… counterintuitive? But this is hardly the case for the team at welikesmall. Six-plus years ago Mike Kearn and Paul Solomon were both working at large agencies. They got together with a developer, Corey Hankey, and decided to strike out on their own and form a new agency. They had a very specific idea in mind for this new agency: no matter how big the work got, keep the agency small. I sat down with now Executive Producer, Corey Hankey, to discuss the deceptively conflicted nature of welikesmall. adnews: Where did welikesmall, the name and the ideal, come from? corey hankey: It came from believing that being small and nimble was more important than large and cumbersome. As a small team we can react quickly to our clients needs without unnecessary layers to keep project and timelines on track. Being smaller also allows us to be more selective in the work we do by taking the projects that are the most interesting to us. According to Corey, early on the team learned the value of empowering each member of the team entirely within his or her realm of responsibility. “You’d be surprised how much work two people can get done when you let them focus,” said Corey. AN: I love your name and what it stands for, so tell me what’s small about working with big names like Google and the US Air Force? CH: Smaller staff doesn’t mean smaller projects. Larger clients and larger projects need unique skill sets to accomplish the goals of their campaigns. Most of our staff has a diversified skill set that allows them to help in multiple areas on a project that allows us to be small and work for bigger clients. Corey continued by saying that managing a new company is a learning process. They knew going into this venture that they would have to adjust expectations, both their own and their clients, because of their smaller size. But they learned quickly that their smaller size is what made that learning easier. Their clients have appreciated that the people they work with on the front end are exactly the same people doing the work on the back end. Without layers of titles and approvals the workflow was much more efficient and clients preferred getting answers quickly. AN: What’s the trick to pulling off massive projects while retaining a

small core team? CH: We have learned a lot over the past six years about how to pull all hands on deck at the right time on big projects. We plan projects so we only need the right staff on them at the right times which allows us to do more than one project at a time while we work on larger projects. Welikesmall has a full-time staff of just nine in their Salt Lake office with a few contractors that work with them occasionally. Generally these contractors are necessary when things like geography are prohibitive. AN: Success for many firms is measured by growth, what does success look like for welikesmall? CH: Success is progressing our trade and making sure we still love what we do at the end of the day. Corey said that maintaining the work/life balance is paramount. Each member of the team knows his or her responsibility and works towards that. It’s not about being at a desk 80 hours a week; it’s about getting the job done and getting it done well. AN: What does the immediate future hold for welikesmall? CH: Trying to balance our direct clients with our Agency clients to have an even mix. One might anticipate that a major downside to having a small team is having to turn down work. Corey said that this has happened in the past. The team at welikesmall isn’t intimidated by large tasks, but there are some projects that they realistically cannot support. “Any task, any campaign is doable,” Corey said, “but we don’t have the dedicated staff to keep supporting ongoing projects.” AN: And the long term? CH: Long term goals are to keep the size we have while trying to grow our content production side of the business and seek more direct clients. From its beginning, welikesmall has thrived on its initial goal; keep it small. On the service side this means being more manageable. On the creative side this means being nimble and being able to bypass all those layers of approval. Back in 2012 welikesmall launched a huge project with American Express and the sporting events they sponsored. The challenge was to create a digital interface for spectators at events where cell phones were not allowed. Corey said this project proved to the welikesmall team something they maintain to this day. “Not only can we solve any problem,” he said, “but we have the creative to make the solution exceptional.” By: Matt Bergstrom

A Tribute to Stephen A. Hales

Stephen A. Hales, a pillar in Utah’s advertising and design industry for several decades, passed away January 21, 2015 as a result of an aggressive brain cancer. An extraordinarily talented and driven individual, Stephen gave selflessly of his capabilities and time both in and out of his career. He owned and operated an advertising agency in Provo since 1982, and the business continues to operate today, thanks to his vision and dedication. His work received numerous awards—local, national, and international—acknowledging his creative talent and innovative design. He was an adjunct professor at both Brigham Young University and Utah Valley University, and served on the Provo City Council. He was a devoted husband and loving father of eight children, and cared deeply for the happiness of his family. Stephen is sorely missed by family, friends, colleagues, and his community, but those who knew him are grateful for his influence and legacy—not only his creative and business skills, but his integrity, kindness, and compassion. To see additional tributes, visit halescreative.com. creative annual 2015

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creative showcase Richter7

Saxton| Horne

Ride the Tour of Utah, they said. It will be fun, they said.

STRUCK

Partners

As stage winner Michael Schär (above) discovered last year, victory isn’t always fun. As a 2.HC, seven-stage event with nearly 700 punishing miles and almost 51,000 vertical feet of climbing, it’s easy to see why the Tour of Utah is America’s Toughest Stage Race™.

August 3–9

tourofutah.com

Founding Partners

BRIEFS

> Richter7 UTAH’S HOGLE ZOO - Campaign for Zoorassic Park. Posters by Art Director: Mark Bangerter, Copywriter/Creative Director: Gary Sume, Executive Creative Director: Dave Newbold > Saxton| Horne TOUR OF UTAH - Magazine ad campaign by Art Director: James Kenison, Copywriters: Ryan Croker, Brooks Briggs, Photography: Jonathan Devich, Creative Director: Brooks Briggs, Brian McDonough > Saxton| Horne UTAH JAZZ > STRUCK NICKELODEON - Recruiting Campaign, Executive Creative Director: Brent Watts 8 adnews |

creative annual 2015

creative showcase

Faktory

Hales Creative

Volsic Creative

BRIEFS

> Faktory LDS HOSPITAL - Outdoor campaign for LDS Hospital, Primary Childrenâ&#x20AC;&#x2122;s Hospital and Intermountain Heart Institute > Hales Creative MIDTOWN360 - Branding by Creative Directors: Kelly Nield, Stephen Hales, Art Director: Kelly Nield, Designer: Karissa Carter > Hales Creative ELEVATED TRANSIT - Branding by Creative Directors: Stephen Hales, Kelly Nield, Art Director and Designer: Kelly Nield, Photographer: Stefan Hallberg > Volsic Creative Westminster College Performance Art Series Posters by David Volsic creative annual 2015

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creative showcase GumCo

Love

Vérité

ThomasARTS

BRIEFS

> GumCo GOBE - Icon for Gobe > GumCo PIKES PEAK COLORADO - Magazine ad campaign > Love Communications Visit Salt Lake - Campaign by Creative Director: Preston Wood, Associate Creative Director: Chip Haskell, Art Director: Richard Gates, Copywriter: Kyle Creek, Motion Graphics Designer: Jared McPherson, Producer/Director: Anthony Oliver > ThomasARTS KEN GARFF - Outdoor Campaign > Vérité THE ROAD HOME > Modern8 USTAR - Logo and identity > Modern8 ARCH NEXUS - Web site > Kerman Design UNIVERSITY OF UTAH HEALTH CARE - Brochure by Sandy Kerman 10 adnews |

creative annual 2015

Modern8

Kerman Design When you’re under the gun, call on Volsic Creative for special projects. For overload. Or as a creative resource to save the day when you’re out of ideas. Volsic Creative works with ongoing clients, ad agencies, in-house departments, start-ups or just one-time thingamabobs. Whether it’s an ad, invitation, newsletter, corporate brochure, product roll-out or a total branding campaign, we’ve done it all. For a wide variety of appreciative clients. Sure, we’ve worked at big agencies on big brands solving big problems. But the only thing big about us these days is our thinking. We’ll give you an arresting style to make you stand out from the competition. Need hotshot copy? Or bang-up concepts? We’ve got your back. However, if you fancy yourself an amateur Zane Grey and just need design, we can do that, too. Give Volsic Creative a shot. VOLSICREATIVE .COM | DVOLSIC@XMISSION .COM | 435.940.1800

creative annual 2015

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JUSTIN ETHINGTON IS A MEDIOCRE CREATIVE AT BEST Volt Marketing Does the Plumbing for the Industry “Check your gut, check the data, check your gut, check your data and use the two in concert with one another—and know what to ignore,” says Justin Ethington about his personal process in achieving reliable data for the clients of his company, Volt Marketing, a marketing research company in Utah. “If you give someone bad direction with research, they could have a bad year,” he admits. But with solid, reliable data and advice, a company can have a 20 to 25 percent advantage right out of the gates. Justin calls it a very smart ROI and says, “Data points can steer things in a direction to get much closer to market share advantage.”

“Google and Facebook are great interfaces, but you can’t understand motivation or a person from an algorithm. That human connection—what motivates someone to do something ultimately boils down to that connection. You need the math and the poetry blended together to tell the true story,” concludes Justin.

He likens research to plumbing because in order to be functional and fully integrative to the whole, it has to be designed and applied at the beginning of the process. “It’s the basis of where everything starts,” he says and that very reason is why he has remained a one-person organization for Volt’s 11 years in business. He wants the freedom to do what he wants to do, the way he wants to do it, and not end up an HR manager instead of deep in the details of research. He thrives on trusted, eye-to-eye contact with his clients and feels that’s when, together, they can extend the rational limits of expectation, break rules, and change the trajectory of a company’s success. He is mistaken about being creatively mediocre which he selfdeclared while attending Northwestern. It is creativity mixed with math in all the right places and influenced by experience and gut to extract real data and present it in a meaningful way. The methodology he accesses is Panel Research sometimes combined with Conjoint Analysis. With panel research, a sample of representative customers is recruited and incentivized to be available for response. “It’s like an on-call focus group—you get fast turnaround. You can know within hours what your best customers want you to do. And the nice thing is that you don’t have to be spamming your customer base constantly,” explained Justin. Conjoint Analysis simulates a real-world marketplace in helping fine tune product or service features. The process predicts what combination of features will drive sales. While this looks straightforward, it can be difficult to extract valid information from people. He harmonizes listening with ignoring, paying attention to bias, motivation and behavior. 12 adnews |

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PHOTO BY Kaitlyn Larkin

Backstory

With a Masters degree in Integrated Marketing from Northwestern, Justin hit it big with a position at 3M—one of the largest corporations in the US, ranked in the Fortune U.S. 100. It was timed with the tsunamic surge of the dot-com boom and Justin felt as though he was watching the most exciting of economic times from behind the fence. “My boss had worked there from before I was born. The waiting list to get underground parking was 11 years. I was claustrophobic and felt like I was missing everything.” He left after a year and a half, returned to Utah and took at job at Ancestry.com then known as Myfamily.com, conducting research for one of the sustainable, startup dot-coms of that era. But he still hungered for more and launched Volt Marketing. He gave himself three months to get one client or bail. In three months he had two clients and before he knew it he was making more money than at his job and was working with the likes of Disney, TD Ameritrade, Pinterest, Better Homes and Gardens, Audible.com, you get the idea.

Richter7’s new leadership team is a personification of life’s desires realized. Two of the four members of the leadership team came up through the ranks from intern to leadership. Life is good for President Tal Harry and CFO Tony Robinson who started as runners, which is what interns did 20 years ago (remember, before fax machines, email and the cloud?). For Walt McRoberts, vice president/director of Media Services, his dream came true when he targeted Richter7 as the ideal agency to express his skills and talents. He had worked for local agencies as well as client side when he came to realize that he was intrigued by the larger-than-life essence of creativity that Richter7 held. “Richter7 is just known—they have this random presence. People who are not even in the industry know Richter7 and associate Richter7 with great creative. I wanted to be aligned with an agency that used creativity to make impact and add my digital skills to their recipe.” Tim Brown, partner, Ad/PR/Social Media has held ownership since 2001 when he, Peggy Lander, Dave Newbold and Scott Rockwood purchased FJCandN from Robert Fotheringham and Bruce Jensen and Richter7 shook into existence. When he first walked into Fotheringham & Associates in 1988 when it was located at 215 South State Street in downtown Salt Lake City, a stone’s throw from its new offices on 150 South State Street, he noticed a chic, red couch in the lobby. The style of the place appealed to Tim and he took the job offer over another option. Richter7 is the extension of one of the longest-standing independent, local advertising agencies in Utah. And this summer, it is turning the page on a new chapter in its book. The new leadership team is focused on operations nuts and bolts as well as heritage and legacy to lead the agency forward. Remaining in ownership but leaving corporate management roles are Scott Rockwood and Dave Newbold. Dave spends half the time at Richter7 writing and creative directing. Scott is fully retired from Richter7 functional duties. As already mentioned, prior chapters included, Fotheringham & Associates founded in 1972, FJCandN, FJCN/W&R, FJCandN again and now Richter7 in a new location with new leadership and a new philosophy about taking down the walls—literally and figuratively. The new location is designed with an open space that is intended to invite a collaborative environment with dedicated areas for privacy or meetings…or jam sessions (Tim’s in a band he named Random). And yes, there are games—Xbox, foosball—because we all know that fun and diversion can be the answer to finding that illusive solution. Tal, Tim, Walt and Tony were gracious to give me a tour of the new space before it was

Richter7 – New Space, Tim Brown, Tal Harry, Walt McRoberts, Tony Robinson

New Leadership, New Paradigm fully completed. Most people remember it as the old Zim’s store. Renovated to its historic luster, it is also the home of Impact Hub. They laughed as they explained how moving to this space is actually a step back in time. This building housed a carriage manufacturer and was built in 1896. The Richter7 offices just prior, on 400 West, were in the Ford Motor Company Building built in 1924. The figurative walls that are dissolving are the silos of media and content. The former offices provided four walls for every person and separate departments for broadcast, print, digital, public relations and social media. This new collaborative, media-agnostic Richter7 is evolving to adapt to the changing world. Tim has seen the larger arc of evolution firsthand having been at the agency since 1988 and in public relations since 1980. He likes the staggering pace of change we are seeing today. He says, “That makes this business exhilarating. It’s always been exciting, but when you add that element to it, that’s what attracts creative people. We love the challenge of making those solutions come to life.” There is an art to recognizing a media platform as a passing fad, but there’s no shame in optimizing it in the moment of its popularity. An impression made at the right time, on the right platform is still an impression that adds to the accumulation of impressions within the communication strategy. Walt adds, “There is a tendency to get myopic in your own generation and think that the platform where you live represents the rest of the world. On the back end, you have to look at it holistically through viable solutions. We are talking to one consumer who is getting information from different channels. Nothing is just a TV ad anymore. You look at the form of the content and then apply it to

the strategy.” Tony has worked in many capacities since his internship in 1993 while attending the university for an engineering degree. His aspirations to be an engineer gave way to the allure of the magical world of advertising. As CFO, he is as knowledgeable about the driving trends in media in order to ensure that the revenue objectives are realized. He laughs and says, “There’s always a shiny new toy,” referencing the social media channels as well as the optimization and measuring tools that pop up every day. He welcomes the challenge of factoring the costs and benefits with regard to the intended financial results. Tal has some 21 cumulative years with the agency and cites a perfect example of how a collaborative structure is the sustainable model for an agency today. “Look at how Facebook alone breaks down the walls of how an agency works—image, content, strategy, analytics, media—it forces the real-time collaboration of an entire agency to figure out an opportunity together.” Tim comments, “When has that ever happened in our world where in 15 minutes you see traction and results? Then decide whether to boost or pull back while analyzing comments and providing feedback.” In combination with secondary research, the client is receiving very rich information that Walt refers to as the matrix of message, media and timing. “Everything is changing so fast. We are ready,” concludes Tal. They are poised with every team member having adapted to the practice of a holistic approach. The open space is a welcome new paradigm that feels like all-day recess to a team that loves to shake things up together. photo by Scott Peterson creative annual 2015

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TMG’s Vickie Panek has an Eye for the Right Match Modeling and acting haven’t always been the most reputable of industries. Plenty of so-called talent agents have made fortunes for themselves over the years by exploiting the dreams of hopefuls. In fact, sadly, exploitation and dishonesty have almost been hallmarks of the talent industry through the years. Such practices were the stimulus for the creation of TMG, Talent Management Group, Inc. Vickie Panek spent many years as a runway model and actress, worked in various marketing environments plus years in the corporate world. She reflects on how the broad experiences informed and shaped her. “It definitely helped me to understand talent, having worked on set and in related environments. I think part of TMG’s success has been our ability to understand and relate to all kinds of people.” The TMG system has worked very well for more than 20 years. Vickie has developed an eye for spotting talent—and an ear too. At one point, she met with a very experienced model and immediately recognized something that the talent had not considered before. Vickie said, “She now does a lot of voiceover work, but at the time she didn’t know she had this ability.” Vickie and her highly skilled staff look at people in a broader sense, because “we want them to be versatile and truly become a strong asset for the agency.” Finding success in a major market, such as New York or Los Angeles, can be challenging for talent. If a talent lives in a mid-sized market such as Utah, it is a perfect landscape to develop their skills and abilities, all the while becoming more versatile. When actors and models are multi-talented, it allows TMG to be a stronger partner with producers and creatives. Another key to TMG’s success is finding the right job for the talent—and that the talent is right for the job. Being a talent agent is

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demanding and time consuming. Vickie believes that relationship building is as important as finding the right talent for the job. Producers are looking for a partner that they can trust and rely on morning, noon and night. The goal is to connect producers with qualified talent who can work together and build lasting, professional relationships. Proper matchmaking means ensuring that the talent TMG promotes is right for the job in terms of skill, look, ability and professionalism. It also means matching personalities and temperaments whenever possible. Vickie tells the story of one of her greatest successes in terms of this matchmaking. There was no way that she could have predicted the outcome of a long-standing professional relationship between a producer and her talent. Vickie’s talent struggled for six years trying to get pregnant, and almost gave up, when her producer friend and his wife offered to become the surrogate birth parents. Soon ….a

baby girl was born. Vickie’s talent came to her in tears and said, ‘You are the Godmother. If you hadn’t booked me with that producer, I never would have gotten to know him. Because of that, I now have this little girl.’” Vickie said, “This type of experience is not only rewarding, but a constant reminder of why we do what we do. And why we love what we do.” The talent industry isn’t as much about glitz and glamour as it is about people, dreams, friendships and community. Vickie continues, “A while back, a producer referred us to someone. He said, ‘Call Vickie; she has a gift.’ Whatever that meant, I was really tickled to hear that. That’s exactly what we want to be—a part of their team.” Ultimately, Vickie is not just a talent agent or even a problem solver. She is a people person who is in a unique position to further people’s careers, put them in good situations and give them opportunities. She shows a gentle stillness in her force for good and humanity in a cutthroat industry. Story by Breanna Olaveson Photo by Vanessa Menendez

Susie McCarty Shapes Utah’s Talent Industry for 40 Years Most people dream of being famous—a fashion model on Milan’s runways or a movie star walking the red carpet. We dream we will be discovered by a scout while shopping at the local grocery store, but in the day-today world of voice talent, models and actors, many people don’t realize just how much goes on ‘behind the scenes’ to find and prepare a diverse, gifted and professional talent pool. Susie McCarty is a living legend among talent agents and is largely responsible for helping to get Utah’s talent industry up off the ground. According to Susie, “The rollercoaster ride started when I was probably 37 and decided to do this.” It was the early 1970s, and friend Arthur Pembleton told her that he needed extras for some commercials he was shooting. Susie did such a fabulous job, Arthur encouraged her to open a casting company. McCarty Casting was born in her and her husband’s club, the McCarty Beer Joint in Emigration Canyon. The casting business was growing and Susie decided to expand her agency to include model talent. She was no stranger to modeling; Susie modeled for the Keith O’Brien Company as a young country girl in saddle oxfords and grew into a career model working in New York, Las Vegas and Salt Lake. She began teaching modeling classes to cultivate talent locally and guarantee the quality of the models she was placing. This required more space and she found the perfect spot in the lower level of what was then the Hilton Hotel on 500 South and 200 West in downtown Salt Lake. Her husband, Ray, built her a runway, and friend Ben Burns, a renowned stylist, began referring modeling prospects. Susie began training up a generation of creatives to fill a burgeoning need. She remarks, “Through the ‘70s and ‘80s and the early ‘90s, there was so much modeling work here [in Utah]. We were fifth in the nation booking jobs.” Icons like Eileen Ford and Wilhelmina came and recruited from Susie’s talent pool. She provided talent for half a dozen area malls that put on five or six fashion shows a year. Each. She also produced fashion shows for prestigious fundraisers and created the cabaret show series at the Hilton’s Room at the Bottom.

By then, she had transformed the lower level of the Hilton into a talent hub with the McCarty Talent Agency, Ben Burns’ Salon, Robert Brantley’s photo studio, The Room at the Bottom, and the liquor store. It was where you wanted to be. Susie got together with a couple colleagues, photographer Stephen Wayda and writer Sharon Loya, and revolutionized the way fashion newspaper advertising was done. Up until that time, most newspaper advertising was illustrated. Susie, Stephen and Sharon invested in producing a mock-up of a newspaper ad with photographed models. They presented to the advertising department at ZCMI, and the concept took off. Other retailers soon caught on, and Susie was supplying models for Castleton’s, The Chalk Garden, Auerbach’s, Great Garb, Grand Central—you name it! The local film industry was growing as well with Chuck Sellier Jr.’s “Grizzly Adams” series

and his other shows, network television series “Touched by and Angel” and “Promised Land,” as well as television commercials. In the early ‘90s, local companies began selling out to national conglomerates. The local modeling industry dwindled but Susie continued to place models globally from a now-vast talent pool of actors, voice-over talents and models. She discontinued the training and turned her focus to connecting the right talent with the right jobs, though she will still help to refine someone’s walk or state of mind. Susie points out, “I have a lot of knowledge to pass on to people.” Though she suspects they are thinking, “Look at this old broad, what is she going to teach me?” Susie’s answer? “Little. Do. They. Know.” — complete with a mischievous smile. After nearly going under with the recession in 2008, 2014 was the best year since that near-death experience. Today, most of the work for her agency comes through the casting side thanks to Utah’s growing film and commercial industry as well as online retailers like Overstock.com. She has great respect for models and actors. They have to put themselves on the line every day and face rejection. She says to them, “Just go, do your best, be dependable, be on time, be prepared, show up and do what you love to do. Be thankful that you have the audition.” But the best, most rewarding payoff to this crazy roller coaster ride is when she sees people’s childhood, even life-long dreams come true—no matter how long it takes. Frank Gerrish is an example of realizing his dream in his late 50s. Once his family was raised, he took his Salt Lake acting career and went to Los Angeles and is the picture of succes with the Screen-Actor’s Guild rates and residuals. When Susie talks about her history and what made her successful over the years, she speaks most about honesty and integrity. According to Susie, the key to success in the talent business is, “Having a good reputation, being honest and dependable, and being your word.” Well, Susie, here’s to you and 40 years of being true to your word. story by Susen Sawatzki and Jonathan Richards photo by Gabriel Kowalsky

creative annual 2015

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AWARD-WINNING

LOVE By all accounts, he’s the nicest guy in the world. Tom Love is so nice, in fact, that his business is called Love Communications. There’s a play on words there, we’re sure, but that’s another story for another time. Right now, we want to congratulate Tom on being the 2015 Silver Medal Award Recipient from the American Advertising Federation of Utah (AAF-Utah)!

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creative annual 2015

TOM LOVE RECEIVES ADVERTISING FEDERATION’S TOP HONOR The Silver Medal is the highest honor the advertising profession can give a person and represents a lifetime of achievement and success. Recipients are outstanding in both their professions and their communities, not only making great advertisements and giving great advice to clients but also contributing to the industry as a whole by improving industry standards, creative excellence and social responsibility.

Tom isn’t just a smart, hard-working agency guy (though he certainly is those things). Tom is just as passionate in his community as he is in his work. He served as the chairman of the United Way of Salt Lake’s Board of Directors for three terms in the past and remains actively engaged in the organization on several levels today. In addition to that work, he serves on the boards of Utah Foundation, Utah Symphony/Utah Opera and the University of Utah College of Fine Arts. He also works to pass on his knowledge and experience as an adjunct instructor in the Department of Communications at the University of Utah.

Tom began his career in television sales — and not the kind you find at the furniture store. He served on the Sales Advisory Board for ABC Television Network over the eight states of the Intermountain Region before going on to be the general manager of KTVX-Channel 4 in Utah for more than a decade. Prior to that time even, Tom was in sales with AT&T, KUTV-Channel 2 and TCI Cablevision.

Part of Tom’s appeal is his hands-on approach to every facet of life. In addition to all his community involvement, Tom invests considerable time each year into training his employees to make sure they have the tools and knowledge they need to excel. At home, he is the proud father of two beautiful children (one boy and one girl) and has been married to Jamie for more than 25 years.

He rolled all that experience forward to found Love Communications with his brother Rich Love and their colleague Preston Wood in 1999. In 2004, Alan Reighard joined the team, and the four of them began to really make waves. Today, their agency employs more than 40 people and has been honored with awards like “Small Business of the Year” (2003, Salt Lake Chamber), “Outstanding Partner for Community Change” (2006, United Way of Salt Lake), and one of Utah’s “Best Businesses to Work For” (five times in the six years between 2006-2011).

For Tom to receive this award in the 50th year of its existence is no small wonder. Tom’s own father, Robert Love, received the award 30 years ago in 1985, and Robert’s business partner, Richmond Harris, in the Harris & Love agency was the inaugural recipient in 1965. In a way, this honor connects the Love family and the advertising profession together in a way few others can claim. Congratulations Tom. You earned it.

The Silver Medal isn’t Tom’s only award either. It’s more like the culmination of a long and prestigious career of awards. Molina Healthcare honored Tom with a “Community Champions” award in 2009, and United Way of Salt Lake named him its “Compassionate Leader of the Year” in 2011. As far back as 2002, Tom was honored by the Utah Advertising Federation as its “Professional of the Year”, and the reasons are obvious.

story by Jonathan Richards creative annual 2015

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An Affair of the Heart Sixteen years ago, Tom Love followed his heart. It led to a little company called Love Communications. Today, we’re one of the Intermountain West’s largest and most successful advertising agencies. Our staff of 40+ is proud to toast Tom, the 2015 recipient of AAF-Utah’s Silver Medal Award. Congratulations, from the bottom of our hearts. lovecomm.net

They don’t make ad men like they used to. In Loving Memory

C. Michael Foster March 21, 1947 – June 1, 2014

C. Michael Foster was awarded the American Advertising Federation Utah’s posthumus Silver Medal Award 2015 alongside Tom Love. If you¹ve been in the Utah ad market for the any of the past 30 years or so, you¹ve probably got a good story to tell about Mike Foster.

Mike was the guy who put two dozen live babies on an actual, moving conveyor belt for Pioneer Valley Hospital. They guy who turned a Dee¹s restaurant into a discotheque, and the guy for whom the ADDY Judge¹s Choice Award was created (since a No More Homeless Pets PSA was ineligible to win Best of Show.) As the CD/VP/Creative Head for Gardiner Marketing; Borders, Perrin & Norrander; EvansGroup; and R&R Partners, Mike created some of the most memorable and enduring ad campaigns to even come out of Utah, winning hundreds of awards in the process, including the One Show, Clio, Effie, National ADDY, and more. He was a great talent, a great husband, a great father, a great friend, and just an all-around great guy. We miss you, Mike. From your friends at R&R Partners. creative annual 2015

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C R E AT I V E S E R V I C E S D I R E C T O R Y I N D E X advantage utah

26 Variable Data Printing

bailey montague 24 Graphic Design

c&s creative 22 Ad Agency

faktory 22 23 24 24 25 28 28 30

Ad Agency Brand Development Illustration Graphic Design Web Design Traditional Media Buying Online Media Buying Social Media Strategy

fluid 22 23 24 25 27 28 28 30

kerman design inc. 24 Graphic Design

love communications 22 25 27 27 27 28 28 29 30

Ad Agency Web Design Online-Lead Generation Search Marketing Web Development Traditional Media Buying Online Media Buying Public Relations Social Media Strategy

mrm

mccann

22 Ad Agency 23 Brand Development 26 Direct Response Agency

penna powers

Ad Agency Brand Development Graphic Design Web Design Web Development Traditional Media Buying Online Media Buying Qualitative Research

forthgear, inc. 22 Ad Agency 24 Graphic Design 25 Web Design

fuel marketing 22 24 28 28 29 30

Ad Agency Graphic Design Traditional Media Buying Online Media Buying Public Relations Social Media Execution/Measurement 30 Social Media Strategy

22 Ad Agency

r&r partners 22 23 24 24 25 26 27 28 28 29 30 30 30

Ad Agency Brand Development Illustration Graphic Design Web Design Database Marketing Web Development Traditional Media Buying Online Media Buying Public Relations Social Media Strategy Qualitative Research Quantitative Research

red olive

25 Web Design

richter7

22 Ad Agency

riester 22 25 27 28 28 29 30 30 30

Ad Agency Web Design Web Development Traditional Media Buying Online Media Buying Public Relations Qualitative Research Quantitative Research Social Media Execution/Measurement 30 Social Media Strategy

rumor

22 Ad Agency 25 Web Design 28 Traditional Media Buying

saxton horne 22 25 26 27 28 28 30

Ad Agency Web Design Direct Response Agency Web Development Traditional Media Buying Online Media Buying Social Media Strategy

scribe public relations & marketing inc. 29 Public Relations

snapp connor pr 29 Public Relations

hales creative

23 Brand Development

struck

23 Ad Agency 23 Brand Development 27 Web Development

the walton group 29 Public Relations

theory brand agency 24 Graphic Design

thomasarts 23 23 24 25 26 26 27 27 27 28 29 30 30 30

Ad Agency Brand Development Graphic Design Web Design Database Marketing Direct Response Agency Email Marketing Online Lead Generation Web Development Traditional Media Buying Online Media Buying Social Media Strategy Qualitative Research Quantitative Research

vĂŠritĂŠ 23 25 26 27 27

Ad Agency Web Design Direct Response Agency Email Marketing Web Development

volsic creative 24 Graphic Design

volt marketing

30 Quantitative Research

vox creative

23 Ad Agency 30 Public Relations

wilkinson ferrari strategic communications

co.

29 Public Relations

gumco

22 Ad Agency

hint creative 24 Graphic Design

holmes 22 24 25 26 28 29

co. advertising

Ad Agency Graphic Design Web Design Direct Response Agency Traditional Media Buying Public Relations

hudson printing 26 Database Marketing 26 Variable Data Printing

hyperx

27 Online Lead Generation 27 Email Marketing

intrepid

29 Public Relations

creative annual 2015

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A D AG E N C Y D I R E C TO RY

ad agency

ad agency continued

fuel marketing

r&r partners

Brad Plowman p 801.484.2888 f 801.401.7378 2005 East 2700 South, Suite 180 Salt Lake City, UT 84109 email: info@fuelmarketing.com web: www.fuelmarketing.com

Cathie DeNaughel, Vice President & Managing Director p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners.com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners

c&s creative Cathy Slusher, President p 435.649.1234 f 435.649.1287 5532 Lillehammer Lane PO Box 2669 Park City, UT 84060 email: cathy@cscreate.com web: www.cscreate.com Park City’s C&S Creative provides award-winning advertising, web design, identity, public relations and marketing support to showcase clients from throughout the nation. Specializing in real estate, resort, health care and professional businesses, C&S goes beyond the ordinary, lifting every client to the height of success. Call us to brainstorm your next marketing strategy.

richter7

FUEL conducts regional and national research, provides strategically developed creative, media and PR planning to achieve client ROI. Celebrating 13 years of creative innovative marketing solutions.

The depth and expertise of a fullyintegrated, international top-10 indePROCESS?BREAKDOWN pendent agency, with the personal C:?25 commitment and serviceM:?100 of a local Salt Y:?100 Lake shop. The best of both K:?25 worlds.

faktory Bryant Marcum p 801.660.6185 52 East Gentile Layton, UT 84041 email: bryant@faktorymail.com web: www.faktoryshowroom.com Creative, content development, design, illustration, media buying and strategy. All delivered with excellence and without the drama you’re probably used to.

GumCo is a full-service advertising, video, branding and interactive agency that is meticulously committed to connecting your brand to your audience in a mind-blowing way.

holmes & co. advertising

fluid Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

Lisa Holmes p 801.355.2211 f 801.363.5929 34 South 600 East Salt Lake City, UT 84102 email: lisa@holmesco.com web: www.holmesco.com Full-service strategic marketing/ communications firm specializing in health-related clients as well as banking and direct-to-consumer marketing. Services include research, consulting, great creative, media planning/buying and all other aspects of marketing, communications and advertising.

love communications forthgear, inc. Brett Gee, President p 801.991.1060 f 801.991.1061 498 North 900 West, Suite 110 Kaysville, UT 84037 email: brett@forthgear.com web: www.forthgear.com Integrated Marketing, Communications & Design since 1995. Specializing in brand development, web design, graphic design, marketing strategy, SEO, social media, online marketing, content development and public relations. 22 adnews |

creative annual 2015

Tom Love p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 email: tlove@lovecomm.net web: www.lovecomm.net Love is a many splendored thing, including, but not limited to, a fullservice agency with expertise in brand planning, advertising, digital marketing and public relations. Find out why all you need is Love.

Seven-time Best of State winner, Richter7 is an advertising, public relations, digital/database marketing and social media communications company. Our forte is accelerating your brand adoption curve and maximizing customer lifetime value.

riester

gum co Steve Driggs p 801.365.2190 email: steve.driggs@gumco.com web: www.gumco.com

Tal Harry, President p 801.521.2903 150 S. State Street, Suite 400 Salt Lake City, UT 84111 email: tharry@richter7.com web: www.richter7.com

mrm // mccann Lori Feld, President p 801.257.7700 PMS?BREAKDOWN 60 East South Temple, Suite 1400 CLOSEST Salt Lake City, UT 84111 PMS?1807? MRM//McCann is a leading global Customer Experience Agency that puts people first. This philosophy guides our approach to creating moments that matter to both people and brands. Through data-infused insights and engaging creative that is enabled BLACK through technology, we build seamless, meaningful, and connected experiences that result in profitable relationships. With over 300 employees in the heart of Salt Lake City, we’re proud to be designated as the B2B Center of Excellence in the largest global agency network, serving the world’s foremost brands.

REVERSED

penna powers Chuck Penna p 801.487.4800 f 801.487.0707 1706 Major Street Salt Lake City, UT 84115 email: cpenna@pennapowers.com web: www.pennapowers.com Penna Powers is a full-service communications firm driven by technology. For more than 30 years we’ve started the conversations that have helped clients solve tough problems, change perception and encourage action with big ideas. Let’s start a conversation.

Laura Carlson p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: lcarlson@riester.com web: www.riester.com Creating and believing in our clients’ purpose, and caring about the sustainability of their brands’ success, has led RIESTER to becoming one of the largest independent advertising, public relations and public affairs firms in the Western United States. RIESTER’s roots in Utah make the agency the longest running firm in the state.

rumor advertising Tyler Sohm p 801.355.5510 f 801.355.0603 807 East South Temple, 3rd Floor Salt Lake City, Utah 84102 email: tyler@rumoradvertising.com web: www.rumoradvertising.com Want award-winning creative that people can’t stop talking about? Strategic Branding. Engaging Advertising. Visionary Creative. Calculated Design. Responsive Web. RUMOR HAS IT.

saxton horne David Blain p 801.304.1066 f 801.304.1008 9350 South 150 East, Suite 950 Sandy UT. 84070 email: dblain@saxtonhorne.com web: www.saxtonhorne.com Automotive. sports and entertainment, digital communications, food packaging, apparel and higher education are just a few of our strengths. But we’ll happily add more for your business.

A D AG E N C Y D I R E C TO RY ad agency continued

brand development

brand development continued

mrm // mccann struck John Gross p 801.531.0122 159 West Broadway, Suite 200 Salt Lake City, UT 84101 email: john.gross@struck.com web: www.struck.com We help our clients defy logic. What does that mean? It means that we help them achieve more than the circumstances – customer trends, perception and behavior – indicate as possible.

thomasarts Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com We strive to become trusted partners with our clients by getting to the heart of every problem and producing impactful solutions. Simply put, we’re strategic, nimble and egoless. Let our problem solvers help your company achieve its goals.

vérité Kimberley A. Jones p 801.553.1101 f 801.553.1215 608 West 9320 South Sandy, UT 84070 email: kjones@verite.com web: www.verite.com Vérité is a digital communications agency and a dynamic leader in global markets. Our energy and innovation inspire the company to deliver the next trends in communications supporting sales, marketing, and training initiatives of our clients. At Vérité we work with the world’s leading corporations to deliver cutting edge creative and forward thinking web technologies that strengthen brands, reach audiences, and get results.We’re producing SaaS tools and campaigns for Adobe, Ancestry.com, Intel, Mars, Merit Medical, Symantec, VISA, Western Governors University, Wrigleys and more.

r&r partners Cathie DeNaughel, Vice President & Managing Director p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners.com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners R&R Partners was the first agency in America to be named by Brandweek magazine as Grand Marketer of the Year. We get branding.

Lori Feld, President p 801.257.7700 60 East South Temple, Suite 1400 Salt Lake City, UT 84111 MRM//McCann is a leading global Customer Experience Agency that puts people first. This philosophy guides our approach to creating moments that matter to both people and brands. Through data-infused insights and engaging creative that is enabled through technology, we build seamless, meaningful, and connected experiences that result in profitable relationships. With over 300 employees in the heart of Salt Lake City, we’re proud to be designated as the B2B Center of Excellence in the largest global agency network, serving the world’s foremost brands.

hales creative, inc. Kelly Nield p 801.373.8888 f 801.373.8859 2230 N University Parkway, Suite 7D Provo, UT 84604 email: kelly@halescreative.com web: www.halescreative.com blog: www.halescreative.com/blog We’ve helped clients across the US and in two foreign countries build great brands since 1982. See our current portfolio on the Web: halescreative.com.

struck John Gross p 801.531.0122 159 West Broadway, Suite 200 Salt Lake City, UT 84101 email: john.gross@struck.com web: www.struck.com We help our clients defy logic. What does that mean? It means that we help them achieve more than the circumstances – customer trends, perception and behavior – indicate as possible.

thomasarts Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com Our understanding and implementation of consumer behavior allows us to insure that brands engage emotionally to forge meaningful, lasting relationships that bring you to the forefront of the competition.

vox creative Ken Jenson p 801.364.8900 m 801.831.4766 1514 South 1100 East, Suite B Salt Lake City, UT 84105 email: lorena@vox-creative.com web: www.vox-creative.com Advertising-Branding-Design-Latino Marketing-Public Relations-Web creative annual 2015

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D E S I G N D I R E C TO RY graphic design

graphic design continued

forthgear, inc.

kerman design, inc.

bailey-montague graphic design Rob Ronald p 801.328.0573 f 801.320.0575 email: rob@baileymontague.com web: www.baileymontague.com We are a talented group of designers. Call us today for your branding, web, and print solutions. Rob, Hugh and Paul.

Brett Gee, President p 801.991.1060 f 801.991.1061 498 North 900 West, Suite 110 Kaysville, UT 84037 email: brett@forthgear.com web: www.forthgear.com

Sandy Kerman p 801.486.6206 985 East Wilson Avenue Salt Lake City, UT 84105 email: info@kermandesign.com web: www.kermandesign.com A design studio specializing in print, exhibit, signage and web. Local, personal, on-time, on-budget, creative solutions.

faktory

Integrated Marketing, Communications & Design since 1995. Specializing in brand development, web design, graphic design, marketing strategy, SEO, social media, online marketing, content development and public relations.

Bryant Marcum p 801.660.6185 52 East Gentile Layton, UT 84041 email: bryant@faktorymail.com web: www.faktoryshowroom.com Creative, content development, design, illustration, media buying and strategy. All delivered with excellence and without the drama you’re probably used to.

fuel marketing Donna Lifsey-Foster p 801.484.2888 f 801.401.7378 2005 East 2700 South, Suite 180 Salt Lake City, UT 84109 email: info@fuelmarketing.com web: www.fuelmarketing.com FUEL creates identity, graphic, and Web design, coordinating messages accross a broad range of media. Implementing diverse, award-winning campaigns for clients in a variety of industries.

r&r partners hint creative 10 West 100 South #600 Salt Lake City, UT 84101 web: www.hintcreative.com New Business Inquiries: Annabelle McConachie, Client Service Director email: annabelle@hintcreative.com p 801.521.2919 We are a multi-disciplinary team of visual designers and art directors. We are collaborative, flexible, responsive, passionate and grounded in purpose. We are built on the idea that little things can have a big impact.

Cathie DeNaughel Vice President & Managing Director p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners.com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners Our favorite thing to design is an upward sales curve, via logos, websites, collateral, sales materials, ads and more.

creative annual 2015

volsic creative David Volsic p 435.940.1800 Park City, UT email: dvolsic@xmission.com web: www.volsicreative.com Highly experienced, award-winning creative outside the confines of an advertising agency or design studio. Full range of creative print and design services for a diverse range of clients and industries including real estate, consumer products, b2b, retail, institutional, and more. Creative alliance for in-house marketing and agencies. Portfolio online.

I L L U S T R AT I O N

theory brand agency holmes & co. advertising Lisa Holmes p 801.355.2211 f 801.363.5929 34 South 600 East Salt Lake City, UT 84102 email: lisa@holmesco.com web: www.holmesco.com Full-service strategic marketing/ communications firm specializing in health-related clients as well as banking and direct-to-consumer marketing. Services include research, consulting, great creative, media planning/buying and all other aspects of marketing, communications and advertising.

Jolene Smith p 801.742.1550 email: jolene@theorybrandagency.com web: www.theorybrandagency.com We are BRAND Experts; custom product development, logo design, consulting, graphics, branded merchandise, presentations, style guides and more. In this visual age, good graphics can make or break your brand. It can be as simple as a banner ad, facebook header, t-shirt design, print, presentation template, logo design, or completely custom packaging. We can help!

r&r partners Cathie DeNaughel Vice President & Managing Director p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners.com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners If a picture is worth 1,000 words, our illustrations are worth somewhere in the neighborhood of 1,639. We do animation, too.

thomasarts Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com Designing a brand is more than creating an appealing graphic. We take into account the bigger picture making sure your brand communicates your underlying goals.

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graphic design continued

D E S I G N D I R E C TO RY web design

web design continued

faktory

holmes & co. advertising

Bryant Marcum p 801.660.6185 52 East Gentile Layton, UT 84041 email: bryant@faktorymail.com web: www.faktoryshowroom.com

Lisa Holmes p 801.355.2211 f 801.363.5929 34 South 600 East Salt Lake City, UT 84102 email: lisa@holmesco.com web: www.holmesco.com

Creative, content development, design, illustration, media buying and strategy. All delivered with excellence and without the drama you’re probably used to.

Full-service strategic marketing/ communications firm specializing in health-related clients as well as banking and direct-to-consumer marketing. Services include research, consulting, great creative, media planning/buying and all other aspects of marketing, communications and advertising.

web design continued

red olive Matthew Moeller p 801.545.0410 9980 South 300 West #300 Sandy, UT 84070 email: info@redolive.com web: www.redolive.com Red Olive® is a Creative Agency that specializes in Web design, print design, branding and search engine marketing. Red Olive® combines gorgeous insight-driven design with standards-compliant coding to create effective business solutions for our clients. We design, develop, and market.

PROCESS?BREAKDOWN C:?25 M:?100 Y:?100 K:?25

fluid Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net

love communications

The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

Steve Wright p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 PMS?BREAKDOWN CLOSEST PMS?1807? email: info@lovecomm.net web: www.lovecomm.net We connect great website design and great online brands with your unique business needs. As a full-service strategic communications agency, Love Communications has the experience and depth to produce award-winning user interface tools, leadBLACK generation strategies and great creative websites.

r&r partners Cathie DeNaughel Vice President & Managing Director p 801.531.6877 f 801.531.6880 837 East South Temple REVERSED Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners.com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners Award-winning information architecture, design and content, all built to current online best practices. See for yourself at rrpartners.com.

Eden Graphics, inc.

David Blain p 801.304.1066 f 801.304.1008 9350 South 150 East, Suite 950 Sandy UT. 84070 email: dblain@saxtonhorne.com web: www.saxtonhorne.com Our designers, programmers and digital strategists are just itching to collaborate with you to create great web designs that drive results.

thomasarts

riester Laura Carlson p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: lcarlson@riester.com web: www.riester.com Creating and believing in our clients’ purpose, and caring about the sustainability of their brands’ success, has led RIESTER to becoming one of the largest independent advertising, public relations and public affairs firms in the Western United States. RIESTER’s roots in Utah make the agency the longest running firm in the state.

forthgear, inc. Brett Gee, President p 801.991.1060 f 801.991.1061 498 North 900 West, Suite 110 Kaysville, UT 84037 email: brett@forthgear.com web: www.forthgear.com

saxton horne

rumor advertising David Karlsven p 801.355.5510 f 801.355.0603 807 East South Temple, 3rd Floor Salt Lake City, Utah 84102 email: David@rumoradvertising.com web: www.rumoradvertising.com Websites and online marketing plans we design will maximize your return on investment. Our clients grow quickly with high conversion websites and profitable PPC campaigns. RUMOR HAS IT.

Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com Our web design skills go above and beyond necessary standards in both aesthetics and functionality. We take a holistic approach using experience, architecture and objectives while staying on top of ever-changing trends.

vérité Kimberley A. Jones p 801.553.1101 f 801.553.1215 608 West 9320 South Sandy, UT 84070 email: kjones@verite.com web: www.verite.com Vérité is a digital communications agency and a dynamic leader in global markets. Our energy and innovation inspire the company to deliver the next trends in communications supporting sales, marketing, and training initiatives of our clients. At Vérité we work with the world’s leading corporations to deliver cutting edge creative and forward thinking web technologies that strengthen brands, reach audiences, and get results. We’re producing SaaS tools and campaigns for Adobe, Ancestry.com, Intel, Mars, Merit Medical, Symantec, VISA, Western Governors University, Wrigleys and more.

GRAPHIC DESIGN & BOOK DESIGN PORTFOLIO: WWW.EDENGRAPHICS.NET • book covers & interior layout • brochures • direct mail

• • • •

websites posters invitations logos

• business cards • billboards • newsletters • banners

• • • •

calendars catalogs trade show displays menus

• newspaper & magazine ads • cd/dvd covers and booklets

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D I R E C T R E S P O N S E D I R E C TO RY direct response agency

holmes & co. advertising

Lisa Holmes p 801.355.2211 f 801.363.5929 34 South 600 East Salt Lake City, UT 84102 email: lisa@holmesco.com web: www.holmesco.com

direct response agency continued

database marketing

hudson printing saxton horne David Blain p 801.304.1066 f 801.304.1008 9350 South 150 East, Suite 950 Sandy UT. 84070 email: dblain@saxtonhorne.com web: www.saxtonhorne.com

Paul Hudson p 801.486-4611 241 West 1700 South Salt Lake City, UT 84115 email: phudson@hudsonprinting.com web: www.hudsonprinting.com

Advertising shouldn’t have to be a guessing game. Our extensive experience in traditional direct response, coupled with cutting-edge database strategies, drive performance and response.

Big data is big news. Whether you’re truly applying big data principles or simply want to fully leverage the value of your existing data, Hudson Printing can help you seamlessly integrate data and print. There’s enormous value hiding in your databases. Find and realize that big value with data-driven print.

mrm // mccann

thomasarts

Lori Feld, President p 801.257.7700 60 East South Temple, Suite 1400 Salt Lake City, UT 84111

Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com

thomasarts

variable data printing

advantage utah Jody Kinney p 801.428.3927 f 801.428.3933 2620 South Decker Lake Blvd., Ste. 200 Salt Lake City, UT 84119 email: jkinney@advantageinc.com web: www.advantageinc.com Advantage Utah is the Intermountain West’s finest full-service printer, specializing in offset, digital, wide format, full in-house finishing, packaging, mailing, and direct marketing.

hudson printing

MRM//McCann is a leading global Customer Experience Agency that puts people first. This philosophy guides our approach to creating moments that matter to both people and brands. Through data-infused insights and engaging creative that is enabled through technology, we build seamless, meaningful, and connected experiences that result in profitable relationships. With over 300 employees in the heart of Salt Lake City, we’re proud to be designated as the B2B Center of Excellence in the largest global agency network, serving the world’s foremost brands.

As direct response experts, our unique approach insures that all campaigns are accountable through tracking and optimization, while still building your brand. We call it Response Branding.

creative annual 2015

Using our own unique analytic and automation tools, we utilize raw data to deliver the insights you need for crafting the correct message, through the correct channel, to the correct audience at the correct time.

Paul Hudson p 801.486-4611 241 West 1700 South Salt Lake City, UT 84115 email: phudson@hudsonprinting.com web: www.hudsonprinting.com We are pioneers in the world of variable data printing (VDP). Our HP T330 press is the only one of its kind in the world and provides the capability to make every single printed piece unique in color, content and format. Variable Data Printing is the future of customized, relevant printed material and Hudson Printing is leading the way.

vérité Kimberley A. Jones p 801.553.1101 f 801.553.1215 608 West 9320 South Sandy, UT 84070 email: kjones@verite.com web: www.verite.com Vérité is a digital communications agency and a dynamic leader in global markets. Our energy and innovation inspire the company to deliver the next trends in communications supporting sales, marketing, and training initiatives of our clients. At Vérité we work with the world’s leading corporations to deliver cutting edge creative and forward thinking web technologies that strengthen brands, reach audiences, and get results. We’re producing SaaS tools and campaigns for Adobe, Ancestry.com, Intel, Mars, Merit Medical, Symantec, VISA, Western Governors University, Wrigleys and more.

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Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com

r&r partners Cathie DeNaughel Vice President & Managing Director p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners.com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners How good is R&R’s database marketing? Call us as 801-531-6877 for a personal direct response.

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I N T E R AC T I V E D I R E C TO RY e-mail marketing

online-lead generation

hyperX

Alan Pohlman p 801.566.0670 x 305 f 801.858.62544 1935 East Vine St., Suite 420 Salt Lake City, UT 84121 email: apohlman@hyperxmedia.com web: www.hyperxmedia.com

Are you wasting money generating leads that “end up in a database somewhere”? Does your team need more sales ready leads? We are content marketing automation pioneers providing high ROI lead nurturing strategy, engaging content and campaign optimization. Call us today to schedule a complimentary marketing automation consultation to find out how we can turn your leads into sales.

For over 17 years we have specialized in developing high ROI online lead generation and lead nurturing campaigns for B2B, Medical, Financial and long sales cycle clients. Give us a call to learn how we can generate sales ready leads for your company.

thomasarts Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com Our comprehensive approach to email not only captures attention, but drives increased engagement and revenue. This includes designing, testing and optimizing various types of programs that best fit your needs.

web development

fluid

saxton horne

Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net

David Blain p 801.304.1066 f 801.304.1008 9350 South 150 East, Suite 950 Sandy UT. 84070 email: dblain@saxtonhorne.com web: www.saxtonhorne.com

The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

Kimberley A. Jones p 801.553.1101 f 801.553.1215 608 West 9320 South Sandy, UT 84070 email: kjones@verite.com web: www.verite.com Vérité is a digital communications agency and a dynamic leader in global markets. Our energy and innovation inspire the company to deliver the next trends in communications supporting sales, marketing, and training initiatives of our clients. At Vérité we work with the world’s leading corporations to deliver cutting edge creative and forward thinking web technologies that strengthen brands, reach audiences, and get results. We’re producing SaaS tools and campaigns for Adobe, Ancestry.com, Intel, Mars, Merit Medical, Symantec, VISA, Western Governors University, Wrigleys and more.

Technology fuels new opportunities to engage customers, but it can also cloud messaging and branding. Our digital experts can help clear the air.

struck

love communications

love communications Sarah Nielson p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 email: sarah@lovecomm.net web: www.lovecomm.net Our strategic lead generation campaign offerings include custom landing pages, a/b testing, conversion optimization and more. All customized for your needs, which results in higher quality leads.

Steve Wright p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 email: info@lovecomm.net web: www.lovecomm.net We bring digital interactivity to life in amazing ways with astounding results. As a full-service strategic communications agency, Love Communications has a team of interactive specialists who create digital animation, rich media interaction, email marketing campaigns, lead generation programs and more.

thomasarts vérité

web development continued

Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com We have an experienced team of results-driven, online experts whose complete implementation of digital strategy will not only make you more visible, it will boost your growing business.

r&r partners Cathie DeNaughel Vice President & Managing Director p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners.com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners Our team has built work for Mazda, Boeing, Las Vegas, Ford, Nike and many more. That same team is available to work for you.

search marketing

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love communications Sarah Nielson p 801.519.8880 f 801.519.8884 546 South 200 West PMS?BREAKDOWN Salt Lake City, UT 84101 CLOSEST email: sarah@lovecomm.netPMS?1807? web: www.lovecomm.net Our online expertise includes display advertising, PPC, SEO, social media campaigns and advertising. Working with a full-service agency guarantees great branding from start to finish. BLACK

riester Laura Carlson p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: lcarlson@riester.com web: www.riester.com Your website has to work for you. We connect the newest technologies and best-in-class design with proven project methodologies to insure online success.

John Gross p 801.531.0122 159 West Broadway, Suite 200 Salt Lake City, UT 84101 email: john.gross@struck.com web: www.struck.com We help our clients defy logic. What does that mean? It means that we help them achieve more than the circumstances – customer trends, perception and behavior – indicate as possible.

thomasarts Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com From microsites to mobile applications, our digital engineers and creative technologists seamlessly make the intangible tangible without missing a beat between form and function.

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M E D I A BU Y E R S D I R E C TO RY traditional media buying

traditional media buying continued

faktory

love communications

Peggy Conway p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 email: pconway@lovecomm.net web: www.lovecomm.net Love has one of the Intermountain West’s most experienced and versatile media planning, buying and placement teams. We’re well versed in TV, radio, outdoor, newspaper, magazine and online opportunities.

traditional media buying continued

rumor advertising Julie Wilder p 801.355.5510 f 801.355.0603 807 East South Temple, 3rd Floor Salt Lake City, Utah 84102 email: Julie@rumoradvertising.com web: www.rumoradvertising.com PLAN, negotiate, STRATEGIZE, negotiate, BUY, negotiate. Effective Media Buying starts with a plan. Let us do the work. RUMOR HAS IT.

online media buying

fluid

saxton horne

fluid

Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net

David Blain p 801.304.1066 f 801.304.1008 9350 South 150 East, Suite 950 Sandy UT. 84070 email: dblain@saxtonhorne.com web: www.saxtonhorne.com

Phil Case p 801.295.9820 ext.239 f 801.951.5815 1065 South 500 West Bountiful, UT 84010 email: phil@getfluid.net web: www.getfluid.net

The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

r&r partners Cathie DeNaughel Vice President & Managing Director p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners.com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners Four of the most prestigious media industry awards are from Adweek, MediaPost, Mediaweek and OMMA. R&R has won them all. We’ll stretch your media dollar like no other.

fuel marketing

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Drea Leary p 801.484.2888 f 801.401.7378 2005 East 2700 South, Suite 180 Salt Lake City, UT 84109 email: info@fuelmarketing.com web: www.fuelmarketing.com

At FUEL Marketing, media buying is a critical strategic element to our clients’ success. We implement and PMS?BREAKDOWN optimize each plan with CLOSEST the best PMS?1807? media opportunities and value pricing available.

riester Laura Carlson p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: lcarlson@riester.com web: www.riester.com

Traditional media, online media—either way, we bring the clout. Leverage one of the biggest media buyers in Utah and the Intermountain West for your business.

The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

thomasarts Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com Not only do we create advertising worth looking at, we know where it will be seen. This strategic, multi-channel approach incorporates all forms of marketing including traditional, digital and content.

With consumer media habits changing at warp speed, RIESTER has the professionals to ensure your message is going where your audience is.

fuel marketing Christine Grafer p 801.484.2888 f 801.401.7378 2005 East 2700 South, Suite 180 Salt Lake City, UT 84109 email: info@fuelmarketing.com web: www.fuelmarketing.com FUEL provides web site design, development, rich-media creative, content management / email campaigns and media planning. Providing solutions to increase traffic and consumer loyalty. Specializing in online lead generation.

BLACK

holmes & co. advertising Lisa Holmes p 801.355.2211 f 801.363.5929 34 South 600 East Salt Lake City, UT 84102 email: lisa@holmesco.com web: www.holmesco.com Full-service strategic marketing/ communications firm specializing in health-related clients as well as banking and direct-to-consumer marketing. Services include research,REVERSED consulting, great creative, media planning/buying and all other aspects of marketing, communications and advertising.

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creative annual 2015

love communications

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Sarah Nielson p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 email: sarah@lovecomm.net web: www.lovecomm.net Online media services, including search engine optimization and marketing, social media marketing, rich-media banners for Web advertising, micro-site creation and lead generation and capture programs.

P U B L I C R E L AT I O N S D I R E C T O R Y

online media buying continued

public relations

public relations continued

r&r partners Cathie DeNaughel Vice President & Managing Director p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners.com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners Four of the most prestigious media industry awards are from Adweek, MediaPost, Mediaweek and OMMA. R&R has won them all. We’ll stretch your media dollar like no other.

fuel marketing Melinda Meier p 801.484.2888 f 801.401.7378 2005 East 2700 South, Suite 180 Salt Lake City, UT 84109 email: info@fuelmarketing.com web: www.fuelmarketing.com FUEL has an accomplished PR and research division with expertise in awareness building, crisis management and event planning. Fostering media relationships to help promote client interests.

riester scribe public relations & marketing inc. Melissa Clyne PMS?BREAKDOWN p 801.486.6763 f 801.463.0109 CLOSEST PMS?1807? 1760 East Hollywood Avenue Salt Lake City, UT 84108 email: melissa@scribepr.com web: www.scribepr.com Scribe provides expertise, direction, and determination in the management and implementation of public relations and marketing programs. Proven BLACK results for satisfied clients in commercial real estate, consumer products, manufacturing, and professional service companies.

SED

Laura Carlson p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: lcarlson@riester.com web: www.riester.com With one of the largest PR staffs in the West, and one of the best, RIESTER has the depth and ability to optimize your PR efforts.

vox creative

S?BREAKDOWN

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public relations continued

PROCESS?BREAKDOWN C:?25 M:?100 Y:?100 K:?25

holmes & co. advertising

riester Laura Carlson p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: lcarlson@riester.com web: www.riester.com With consumer media habits changing at warp speed, RIESTER has the professionals to ensure your message is going where your audience is.

intrepid saxton horne David Blain p 801.304.1066 f 801.304.1008 9350 South 150 East, Suite 950 Sandy UT. 84070 email: dblain@saxtonhorne.com web: www.saxtonhorne.com Traditional media, online media—either way, we bring the clout. Leverage one of the biggest media buyers in Utah and the Intermountain West for your business.

thomasarts

Chris Thomas p 801.481.9482 375 West 200 South, Suite 275 Salt Lake City, UT 84101 email: connect@intrepidagency.com web: www.intrepidagency.com Intrepid develops consistent and cohesive strategy and messaging and applies it to all communication vehicles providing expertise in PR, advertising, branding and digital.

love communications

Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com

Rhonda Greenwood p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 email: rgreenwood@lovecomm.net web: www.lovecomm.net

In a world where everyone is online, we know where to find your current and future customers. Our digital marketing team makes you visible to people looking for your brand.

The award-winning Love Communications PR team offers the deep experience and community connections needed to expertly manage all aspects of your PR: media relations, government relations, crisis communications, media training and issues-marketing. Smart thinking. Proven results.

snappconner pr Cheryl Snapp Conner p 801.806.0150 1258 West South Jordan Parkway, Ste REVERSED 301 South Jordan, UT 84095 email: info@snappconner.com web: www.snappconner.com SnappConner PR serves as a center for growth and innovation with communications at its core. We deliver traditional earned media and provide strategies in Thought Leadership, Content Creation, Crisis PR, Reputation Management, Messaging, Vision, Personal Brand and Image. Through this expanded approach, our clients build relationships, close sales, grow profits, do more good in the world and experience success again and again. Our clients include CenturyLink, EnerBank USA, InsideSales, MultiLing, OC Tanner, Salt Lake ComicCon, Waterford Institute and others.

Ken Jenson p 801.364.8900 m 801.831.4766 1514 South 1100 East, Suite B Salt Lake City, UT 84105 email: lorena@vox-creative.com web: www.vox-creative.com Advertising-Branding-DesignLatino Marketing-Public Relations-Web

the walton group, inc. Linda P. Walton, APR, Fellow, President p 801.812.0125 f 801.374.6708 725 North 1890 West, Suite 37A Provo, UT 84601 email: linda@thewaltongroupinc.com web: www.thewaltongroupinc.com Being the oldest PR and Ad agency in the area has its advantages. We’re able to deliver creative, hard-hitting communication products and services that help businesses succeed in any area or trade.

r&r partners Cathie DeNaughel Vice President & Managing Director p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners.com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners Media relations, crisis communications, government relations, media training, issue advocacy, corporate communications, special events and community outreach—we do it all, and we do it well.

wilkinson ferrari & co. strategic communications Brian J. Wilkinson APR p 801.364.0088 m 801.673.5615 1371 East 2100 South, Suite 100 Salt Lake City, UT 84105 email: brian@wfandco.com web: www.wfandco.com Wilkinson Ferrari & Co. takes reputation management seriously. We specialize in strategic communications, issues management and public involvement—all grounded in solid research and planning, creative execution and meaningful evaluation. Our team of experts has been building great reputations for public and private organizations since 1993.

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MARKETING R ESEARCH DIRECTORY

S O C I A L M E D I A D I R E C TO RY

qualitative research

execution / measurement

strategy continued

riester

r&r partners

PROCESS?BREAKDOWN C:?25 M:?100 Y:?100 K:?25

r&r partners

RSED

Cathie DeNaughel p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 PMS?BREAKDOWN CLOSEST email: PMS?1807? cathie.denaughel@rrpartners.com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartners

M:?100 Y:?100 K:?25

r&r partners Cathie DeNaughel PMS?BREAKDOWN CLOSEST Vice President & Managing Director PMS?1807? p 801.531.6877 f 801.531.6880 837 East South Temple Salt Lake City, UT 84102 email: cathie.denaughel@rrpartners.com web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: BLACK www.facebook.com/rrpartners

SS?BREAKDOWN

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quantitative research

Laura Carlson p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: lcarlson@riester.com web: www.riester.com RIESTER is at the forefront of mastering new social media platforms, executing plans and measuring the results.

BLACK

riester Laura Carlson p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: lcarlson@riester.com web: www.riester.com

Christine Grafer p 801.484.2888 f 801.401.7378 2005 East 2700 South, Suite 180 Salt Lake City, UT 84109 email: info@fuelmarketing.com web: www.fuelmarketing.com

RIESTER was one of the REVERSED first agencies in the West to establish the discipline of Context Planning through the industry’s latest research techniques.

FUEL provides effective, PMS?BREAKDOWN user-centric social media campaigns,CLOSEST offering both PMS?1807? strategic and tactical support through multiple social platforms - assisting clients with social marketing initiatives that increase awareness and raise brand visibility, while improving conversion and revenue

riester Laura Carlson p 435.647.2100 1441 Ute Blvd., Suite 360 REVERSED Park City, UT 84098 email: lcarlson@riester.com web: www.riester.com RIESTER was one of the first agencies in the West to establish the discipline of Context Planning through the industry’s latest research techniques.

Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com Our strategists and account planners understand how to extract meaning from data. Let us help your business with everything from branding research to targeted consumer studies.

volt marketing thomasarts Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com As one of the few agencies with an in-house research department, we understand the value of quality research and offer a variety of services including nationwide panels and targeted focus group facilities.

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creative annual 2015

strategy

riester Laura Carlson p 435.647.2100 1441 Ute Blvd., Suite 360 Park City, UT 84098 email: lcarlson@riester.com web: www.riester.com We create plans to build and optimize the use of best social media platforms for our client’s needs.

BLACK

saxton horne

faktory Bryant Marcum p 801.660.6185 52 East Gentile REVERSED Layton, UT 84041 email: bryant@faktorymail.com web: www.faktoryshowroom.com Creative, content development, design, illustration, media buying and strategy. All delivered with excellence and without the drama you’re probably used to.

Justin Ethington / Freelance Market Researcher p 801.209.4879 email: justin@voltmarketing.com web: www.voltmarketing.com I’m a Salt Lake-based market-research freelancer. Clients include Disney, Pinterest, TD Ameritrade, Sinclair Oil, GoPro and many small clients with small budgets. I specialize in quickburst surveys, panels, online communities, conjoint analysis and brand mapping.

Follow R&R on Twitter, Facebook, Instagram, YouTube, Flickr, Vimeo and our blog at rrpartnersblog.com. We actually practice what we preach.

PROCESS?BREAKDOWN C:?25 M:?100 Y:?100 K:?25

fuel marketing

thomasarts

David Blain p 801.304.1066 f 801.304.1008 9350 South 150 East, Suite 950 Sandy UT. 84070 email: dblain@saxtonhorne.com web: www.saxtonhorne.com Social media is more than “engagement.” It’s marketing, customer service and reputation management in realtime. We create ongoing customer relationships and help drive brand loyalty.

thomasarts

love communications Sarah Nielson p 801.519.8880 f 801.519.8884 546 South 200 West Salt Lake City, UT 84101 email: sarah@lovecomm.net web: www.lovecomm.net We create online strategies that integrate with clients’ overall brand marketing plans, optimizing social media, PPC, SEO and SEM, and other online tools for maximum results.

Dave Thomas p 801.451.5365 240 South 200 West Farmington, UT 84025 email: info@thomasarts.com web: www.thomasarts.com Social media changes every day. The good news is, we are here to make sure your company is at the forefront of it all, ultimately driving profitable customer action.

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